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July 1, 2016

URC Flour launches nationwide search for the next Filipino bake masters : Flourish Pilipinas: Bake It Happen! Nationwide Baking Competition 2016

Calling all culinary arts students who want to become one of the country’s future bake masters! You can Bake It Happen now! 

Universal Robina Corporation (URC) Flour, one of the country’s top flour millers, is challenging culinary arts students to showcase their bread- and cake-making skills in the Flourish Pilipinas: Bake It Happen! Nationwide Baking Competition 2016.


Sponsored by Yummy Magazine, Masflex Kitchenpro, Masflex Cookware and Kitchenware, Coco Natura, RM Boxes, KitchenAid, Actron Industries, Inc., and Sonlie International, Inc., Flourish Pilipinas: Bake It Happen! is a bake-off that celebrates unique and proudly Pinoy flour-based breads and pastries.


Make it happen at the Flourish Pilipinas: Bake it Happen! Nationwide baking competition, where students become future baking masters.

To join the competition, Culinary Arts or Hotel and Management course students are encouraged to submit original recipes in the Breads or Cakes categories.

Baked creations should incorporate a non-functional ingredient and make use of any of the URC Flour brands such as Blend 100 Flour, Continental All-Purpose Flour, Daisy Cake Flour, FibrA+ Whole Wheat Flour, Globe First-Class Flour, My Rose Soft Flour, and Sampaguita Soft Flour.

Shortlisted teams will vie in the Flourish Pilipinas: Bake It Happen! Visayas/Mindanao and GMA/Luzon regional competitions. These will be held at the University of Mindanao in Davao City and Center for Culinary Arts in Manila, respectively. All finalists will be given a challenge and a surprise ingredient to use during the bake-off.
“We are very excited to once again seek out the most talented student bakers through the Flourish Pilipinas baking competition. With URC Flour brands that cater to every baking need, these future master bakers would surely be able to whip up some of the most fascinating creations to showcase their baking prowess,” said Ellison Lee, URC Flour VP and general manager.
Trophies, certificates, and more than P300,000 worth of prizes await the winners while regional grand champions will also receive internships with one of the country’s prestigious hotels, the Crowne Plaza Hotel and a feature in Yummy Magazine.

So hurry, join the country’s most prestigious baking competition. The complete contest details and mechanics as well as downloadable entry forms can be found on the Flourish Pilipinas 3 Facebook page. 

Deadline for submission of entries is on September 30, 2016.


Flourish Pilipinas: Bake It Happen! Nationwide Baking Competition 2016 Media Edition



Last June 29, the media announcement of the Flourish Pilipinas: Bake It Happen! Nationwide Baking Competition 2016,  a fun and unique 'Media Edition' competition was held at the Galastars Culinary School at the Pasig City. 

A simple task was to bake Chocolate Cupcakes with Whipping Cream, recipe by Chef Ernest Reynoso Gala.


Ten teams with two members, provided with complete ingredients and essential kitchen and baking equipment, and a secret ingredient to make it. All teams bake it happen! 





The Board of Judges reviewed the cupcakes based on taste, appearance, creativity.


Team 8 was declared as the winner of Universal Robina Corporation "Flourish Pilipinas Bake It Happen" Baking Competition 2016 Media Edition with Pehpot Pineda of Mommy Pephot and Myrns Roman of Enjoying Wonderful World and Arts & Travel Magazine.



To all culinary arts students, Make it happen at the Flourish Pilipinas: Bake it Happen! Nationwide baking competition, where students become future baking masters.

Submit your entries, deadline is on September 30, 2016. Bake it happen and Goodluck! 

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