October 19, 2018

Celebrities share inspiring stories at Pink Ribbon Day

In observance of Breast Cancer Awareness Month, breast cancer survivors, advocates, and experts gathered together for Pink Ribbon Day at the Skydome of SM City North EDSA. Guests and breast cancer survivors Toni Abad, Maritoni Fernandez and Alya Honasan shared personal stories of beating breast cancer. 

Now on its second year, Pink Ribbon Day aims to educate Filipinas on breast cancer prevention through awareness, early detection and intervention. The event featured a short Zumba session led by host Regine Tolentino, a talk by the Philippine Breast Cancer Society, and free clinical breast examinations administered by volunteer doctors. Pink Ribbon Day was organized by SM Cares, the corporate social responsibility arm of SM Prime Holdings, in partnership with the Philippine Breast Cancer Society and SM City North EDSA. 

On photo (L-R): Philippine Breast Cancer Society president Dr. Victor Gozali; Toni Abad, Maritoni Fernandez and Alya Honasan; host Regine Tolentino; and SM Cares Program on Women & Breastfeeding program director Berna Velasco. 

To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.

Iconic timepieces by TechnoMarine

TechnoMarine’s top five signature time pieces from the bestselling Cruise Collection has originality and exemplifies the vibrant dynamic lifestyle. 

Infused with color and bold elements in its design with interchangeable straps and covers, each model in the Cruise Collection has a personality on its own. The collection merges horological innovation and superior engineering with spirited design, therefore, fulfilling your aesthetic desires as much as your need for a serious dive watch. It is an inventive collection with aspirations for more than just urban adventures. 


TechnoMarine’s most iconic designs from Cruise Collection (L-R): Cruise Original, Cruise Star, Cruise Monogram, Cruise Jellyfish, and Cruise Dream. 

First of the top five watches is TechnoMarine’s most iconic design – the Cruise Original. It features a sleek design with a wave pattern dial in either silver or yellow gold tone stainless steel case. 

Keeping with the trends, the Cruise Star is a slight makeover of the original, making it the top selling design in the collection. It sports the same iconic wave pattern dial but in a chic stainless steel case with a 14 karat rose gold plating. 

Another model is the Cruise Monogram, which carries the brand seal with revere and purpose.The fascinating shark tooth pattern dial from this Cruise design has generated a number of patrons and is a growing crowd favorite. 

The Cruise Jellyfish features a unique strap (inspired by a shark’s tooth) combining sporty aesthetics with rugged construction, which makes it perfect for the great outdoors. 

The unconventional dial designs inlayed with elements of sea critters make the Cruise Dream another noteworthy and distinctive model. The collection guarantees to catch the fancy of watch enthusiasts with a unique and quirky style. 

Owning a Cruise Collection watch has become easier as TechnoMarine is offering a 30percent discount on allmodels in the Cruise Collection from October 27 to November 4, 2018. 

The iconic Cruise Collection is available at TechnoMarine in Greenbelt 3, Robinson’s Galleria, Robinson’s Magnolia, Shangri-La Plaza, SM City Cebu, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, SM North Edsa, TriNoma, and Uptown Mall. 









About TechnoMarine 

TechnoMarine timepieces encourage a change of attitude with their infusion of a carefree coastal resort spirit and water-inspired elements. A bright mix of colors and premium components let urban souls dream of international destinations while sporting watches from innovative designers who are enthusiastic about every concept. Invicta Stores gives you the collections to explore a new fashion experience through luxury accessories.

Amaia Steps Altaraza: a smart investment opportunity rises in Mega Manila


For many hardworking Filipino families and professionals who dream of purchasing their own home, a place that provides a vibrant lifestyle not far from their workplaces and urban centers is what they aspire for. This makes condominium living a smart investment to make. 

 Amaia Land makes Filipinos’ dream of having their own home more possible as it offers quality yet affordable condominiums in Mega Manila, one of which is Amaia Steps Altaraza.
Top-of-mind property developer Amaia Land Corp. makes this dream more reachable to more Filipinos by offering quality yet affordable condominiums in Mega Manila, one of which is Amaia Steps Altaraza. 

Amaia Steps Altaraza is strategically located on Quirino Avenue corner Governor F. Halili Avenue in Brgy. Tungkong Mangga, San Jose Del Monte, Bulacan. 


Strategically located on Quirino Avenue corner Governor F. Halili Avenue in Brgy. Tungkong Mangga, San Jose Del Monte, Bulacan, Amaia Steps Altaraza is Amaia Land’s first affordable mid-rise condo development in Altaraza Town Center, a 55-hectare township project where urban lifestyles complement the laidback charms of community life. 

With Ayala Land’s expertise in building communities, Altaraza Town Center is projected to be the next growth complex in northeastern Manila. This urban community, which is ensconced within a vast spread of residences and commercial spaces, is also set against a picturesque backdrop of the Sierra Madre mountains. Small wonder why Amaia Land has chosen it as the site of Amaia Steps Altaraza. 
Amaia Steps Altaraza is Amaia’s first affordable mid-rise condo development in Altaraza Town Center, a 55-hectare township project where urban lifestyles complement the laidback charms of community life. 



Amaia Steps Altaraza will rise near commercial establishments like SM City San Jose del Monte, The District by Ayala Malls, Waltermart, and Puregold Tungko; educational institutions like STI College, Colegio de San Agustin, and APEC Schools; transport hubs like the MRT; and other nearby developments like Colinas Verde Residential Estate and Country Club. 

Future residents of Amaia Steps Altaraza will enjoy leisurely weekends at its first-rate amenities: a large swimming pool, pretty landscaped areas, a children’s play area, and a cozy clubhouse. 

 Amaia Steps Altaraza offers spacious and masterfully designed condo units that cater to homeowners’ varying tastes and needs.
With its mission to serve aspiring Filipino homeowners with affordable yet quality homes, Amaia commits in building sustainable communities that support comfortable lives today and in many years to come. Amaia CARES for life, the living and the spaces around it.   

Best of all, owning an affordable superior-quality condo is a dream that is now being brought closer to hardworking Filipinos through Amaia Land’s easy payment options: cash, deferred cash, and bank financing.

Amaia Land remains committed to ensuring comfortable lives for them today and in many years to come. Amaia CARES for life, the living, and the spaces around it. 

For inquiries about Amaia Steps Altaraza and other Amaia Land developments, check out www.amaialand.com or follow www.facebook.com/AmaiaLand.


WWF-Philippines, Ayala Malls, and partners launch #AyokoNgPlastik movement to work towards a future without harmful plastic



World Wide Fund for Nature (WWF) Philippines, Ayala Malls and other partner corporations, united under the call to end plastic pollution and work together for a more sustainable future for the Philippines, officially launched #AyokoNgPlastik movement at Glorietta 2 Activity Center last October 16, 2018. 

With eight million tons of plastic ending up in oceans every year, the Philippines ranks as the world’s third plastic polluter of oceans. The #AyokoNgPlastik movement hopes to address these alarming facts by bringing together companies, individuals, and other sectors to minimize and eventually put a stop to single-use plastics such as straws, bags, bottles, and cups. Refusing these is a simple yet strong first step that individuals can take to commit to a sustainable lifestyle, especially since the harm that these materials cause directly affect humans. 

“Plastic pollution is a serious threat not only to marine life but to human life as well. Plastics don’t completely degenerate and just break down into small pieces ─ microplastics ─ which are ingested by the fish that we eat. The possibility of plastics ending up on dinner plates is a serious concern and a health hazard,” said Joel Palma, WWF-Philippines President and CEO. 


The movement is one of the major projects of WWF-Philippines this year. Initiated by its Next Generation Council (NGC), the goal is to raise awareness and encourage individuals to live more consciously and for businesses to operate more sustainably. Introduced during the event, the NGC is made up of young movers and shakers who heeded the call to spread WWF-Philippines’ conservation thrusts. Headed by The Net Group Chair Raymond Rufino, members include television host and columnist Stephanie Zubiri-Crespi, Philux COO Stephanie Kienle-Gonzalez, Magsaysay Transport and Logistics COO Jesse Maxwell, Teach for the Philippines CEO Clarissa Delgado, The Moment Group Co-Founder and Creative Director Abba Napa, and former WWF-Philippines National Youth Council Chairperson Alexa Cancio. 

"Driven by deep concern, every member of the NGC is volunteering time, energy and resources to reduce single-use plastic pollution in the country. The challenge is daunting but we are determined and committed," stated Rufino. 

Mariana Zobel de Ayala, Ayala Malls Deputy Head

Ayala Malls, one of the biggest shopping mall developers in the Philippines, has also expressed support for the movement. As part of the Ayala group of companies (recognized by the United Nations as a sustainable development pioneer), Ayala Malls is committed to driving sustainable business and living practices across their many developments. 

“Sustainability has long been a priority for Ayala Malls and we’re especially proud to have the chance to continue the momentum with WWF. We launched our initial campaign in 2009, with the aim to bring focus to the importance of sustainable living, and last year we established our intent for no plastic shopping bags across Ayala Malls. We are thrilled to have found a partner in WWF for #AyokoNgPlastik campaign, as we work together for a more sustainable future for the Philippines,” said Mariana Zobel de Ayala, Ayala Malls Deputy Head. 



In addition to Ayala Malls, other official partners of the #AyokoNgPlastik movement present during the event include National Geographic, Bellevue Hotels and Resorts, Bo's Coffee, Corkcicle, Coffee Project, Daluyon Beach and Mountain Resort, Puerto Pension Inn, foodpanda, HSBC, Impact Hub Manila, IVO, The Lind Boracay, The Moment Group, Toby's Estate, CIBO, and CNN-Philippines. 

“We’re very grateful to have a number of companies join the movement this early on. With their involvement, it makes it easier for Filipinos to veer away from plastic and choose a sustainable alternative instead. We’re hoping to get more partners to participate in this cause,” Palma remarked. 



WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, who hosted the kickoff event, both stressed the importance of every Filipino’s participation in the movement and how this can contribute to positive environmental change by stating how cleaning up oceans and coastlines is essential in restoring marine life and reiterating the importance of preventing pollutants from entering the oceans. 

“We’re very happy to see the growing number of people interested in beach cleanups. Now the challenge we must all take is to go beyond the beach and do whatever it takes to reduce our own carbon footprint,” Fernandez said. 

“The amount of trash being collected during cleanups is just unimaginable. Everyone needs to realize that our trash is never actually gone and just ends up somewhere else. We need to be responsible travelers and consumers and avoid single-use plastics and recycle what we can,” Nelson added. 

If production and usage of plastic remain unchanged, experts predict that there could be more plastic than fish in the ocean by 2050. Everyone is invited to take part in the #AyokoNgPlastik movement and can find more details through WWF-Philippines’ social media pages or the official #AyokoNgPlastik Facebook group, which now has almost 3,000 members since its launch 2 months ago. 




WWF National Ambassadors Rovilson Fernandez Iza Calzado and Marc Nelson wearing #AyokoNgPlastik shirts, which are available from October 16 to 21 at Trinoma and Glorietta 



Be a Play Champion! Unilab Foundation and partners invite everyone to be part of this year’s ‘Play Advocacy Week’


Every child should have access to play. Be it disaster or disease, children are exposed to different situations where they become vulnerable, and they are forced to put their childhood on hold. They may already be suffering from trauma and distress, and there is often no space or opportunity for them to play.

Unilab Foundation believes that play is essential to a child’s holistic development, which is why Play It Forward (PIF) was launched in 2012. All of PIF’s activities are designed to highlight play and its significance to the mental health of children, especially in vulnerable situations. Play It Forward uses therapeutic play to provide psychosocial support to pediatric patients and to children in post-disaster or disaster-prone communities. 


This year, PIF takes play further with Play Advocacy Week 2018, a week-long campaign to encourage everyone to take play seriously and to explore how play can be integrated in today’s society. Happening from November 18 to 24, Play Advocacy Week 2018 aims to make the public recognize the importance of play in a child’s holistic development.

Play is not “laru-laro lang” (it’s just play and it’s not important). According to Dr. Bles de Asis of the Mindfulness, Love and Compassion (MLAC) Institute for Psychosocial Services, “Play is not just important for the child’s healthy and total development—it is essential.” Play can allow children as well as adults to rise up from challenges and regain the strength to live a full life. 

Play It Forward has enabled access to play for thousands of children by facilitating play sessions in hospitals and communities, therefore providing them with safe spaces they need to release stress and build resilience. “Play It Forward hopes to reach more communities and organizations through Play Advocacy Week. We invite everyone to join our cause,” says Lilibeth Aristorenas, Executive Director of Unilab Foundation.

Companies, organizations, families and individuals can all become Play Champions to help make play happen for Filipino children, for a healthier Philippines. Be part of the Play Advocacy Week celebration by organizing your own activity in your respective communities and groups, or spreading the word through social media. 

Play Advocacy Week is led by Unilab Foundation's Play It Forward and endorsed by the Council for the Welfare of Children. This activity is supported by the Department of Education, UNICEF, World Vision, City of Tacloban, City of Valenzuela, City of Malabon, DepEd Ilagan, Isabela, Municipality of Atimonan, Quezon, DepEd Marinduque, DepEd Surigao City, DepEd Bicol, Gawad Kalinga, Fundlife International, Ateneo Bulatao Center for Psychology Services, Miriam College, MLAC Institute, The Mind Museum, PETA, Fe Del Mundo Medical Center, Nicanor Reyes Medical Foundation, Lung Center of the Philippines, Philippine Heart Center, Rizal Medical Center, National Kidney Transplant Institute, Capitol University Medical Center, Our Lady of Peace Hospital, Dr. Arturo Pingoy Medical Center, Lariosa Clinic and Hospital, Southern Philippines Medical Center, Tebow Cure Hospital, Metro Davao Medical & Research Center, Inc., National Children’s Hospital, HealthServ, Philippine Children’s Medical Center, My Brave Little Warrior, Metrobank Purple Hearts Club, Cherubs Therapeutic Massage Therapy Advocates, Inc., Kythe Foundation Inc., World Surgical Foundation, Unilab, Gurufirm, Philippine School of Interior Design, Philam Foundation and ComCo Southeast Asia.

For partnerships and more information about the Play Advocacy Week, please contact the secretariat at (+632) 858-1000 local 8163 or email partnerships@unilabfoundation.org. You may also visit www.facebook.com/PlayItForwardPH and www.unilabfoundation.org.

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