February 25, 2018

Darren and Sassa, young influencers of Vivo

The Voice Kids Philippines alumni Darren Espanto and Sassa Dagdag are now proud members of the Vivo Family, a roster of the top smartphone brand’s influencers. Both were introduced as part of the Vivo Family September last year.

Darren and Sassa are just starting. Even with albums and rewards under their names, these young singers’ careers have nowhere to go but upward. Darren, who finished second at the Voice Kids PH inaugural season, has two albums and a multitude of awards under her belt while Sassa, finalist of the show’s 2nd season, just recently launched her debut album and is enjoying a string of gigs and live performances.

- Vivo -

Vivo is a global brand known for its selfie-centric smartphones which represents the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. Vivo signed the hottest celebrities in the Philippines in an effort to extend the brand to the local consumers, especially the young and the hip.

- Darren Espanto - 

Darren, a self-confessed K-pop junkie, can sing and even strut a mean dance move to boot. At a very young age, he already released a self-entitled, full-length studio album Darren in 2014 which debuted at number one on the Philippine charts of Apple’s iTunes store. The said album has reached Platinum, as expected. Just last year, Darren came up with a sophomore album Be With Me which featured five bonus tracks. Darren also performed at his own birthday concert May of last year.

Currently, with the recent #DyingInsidetoHoldYou Dance Challenge which many local celebrities jumping in the bandwagon to perform their own versions, Darren’s own Dying Inside to Hold You rendition is trending with almost 300,000 views on Instagram.

Darren is one busy Vivo influencer. He was present during the Vivo V7+ launch last September and enjoyed his first Vivo mall tour at SM Marikina November last year. Darren also honored the Marawi soldier-heroes at the brand’s CSR activity at the V. Luna hospital last December.

- Sassa Dagdag -

Sassa did not fail to win the hearts of The Voice Kids PH judges as well as the viewers when she sang Sia’s Chandelier at the blind auditions; the clip of the said audition has reached 3 million views and growing on Youtube. She was also included in the list of finalists for two categories at the Wish FM 107.5 Music Awards: Wish Young Artist of the Year and Best Wishclusive Performance by a Young Artist for her rendition of Beyonce’s Halo.

Sassa is a firm supporter of Vivo. As an influencer for the brand, she performed for fans a her fist Vivo mall tour at the SM Southmall October last year. She was also present at another Vivo mall tour at SM Pampanga the same month and at Fishermall in Quezon City just this December.

Why do Darren and Sassa love about their Vivo v7+?

As musical artists, Darren and Sassa love their V7+’s hi-fidelity audio chip which supports the latest sound technology and levels up mobile audio technology, enabling them to relish rich and full rhythms. As influencers with a substantial following on social media, both appreciate Vivo V7+’s 24MP front camera trend-worthy feed to the V7+’s powerful 24MP camera which creates perfect selfies each time. Because Darren loves K-pop and getting dance move tips from K-pop videos, he swears by the V7+’s 5.99”all-screen display which enables him to have a solid visual experience. Sassa also appreciates the phone’s special finger print lock feature for stonewall security.

Vivo, in the Philippines, places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most popular local celebrities chose to support Vivo.

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts

SAP and Badgley Mischka Introduce the Badgley Mischka Runway Mobile App by SAP for New York Fashion Week: The Shows

As official technology partner for NYFW: The Shows, SAP integrates innovative solutions for designers, media and the fashion community

Badgley Mischka today announced that they will unveil the Badgley Mischka Runway mobile app by SAP, available exclusively on the iPhone and iPad, that will allow audience members at the designers’ February 13 New York Fashion Week (NYFW) fashion show to interact, in real time, with the collection as it debuts down the runway. Backed by SAP® technology, the Badgley Mischka Runway app will also provide a unique post-show experience for both on-site and virtual attendees.

The Badgley Mischka Runway app will feature exclusive details of each look in the Badgley Mischka Fall 2018 collection and each model’s name. Using the app’s “like” and “love” functions, show attendees will have the opportunity to provide feedback for invaluable real-time data and analytics that Badgley Mischka will use for future design and production decisions. The app will be available for download in the  HYPERLINK "https://itunes.apple.com/us/app/badgley-mischka-runway-by-sap/id1343713667?mt=8" App Store February 9. The app was built using  HYPERLINK "https://www.sap.com/developer/topics/cloud-platform-sdk-for-ios.html" SAP Cloud  HYPERLINK "https://www.sap.com/developer/topics/cloud-platform-sdk-for-ios.html" Platform SDK for iOS, which was developed by Apple and SAP. The app also uses the SAP Fiori® user experience and SAP Leonardo Internet of Things capabilities.

“Fashion is a fast-paced industry — not just during Fashion Week, but year-round,” said Mark Badgley, Badgley Mischka. “Through our work with SAP at New York Fashion Week, we are excited to be receiving real-time insights about our collection from industry insiders and consumers, which will ultimately help us bring these looks to market.”

Following the Badgley Mischka show on February 13, SAP will host a Fashion Insider Panel, “Demystifying Digital: The Future of Fashion Is Now,” featuring Jennifer Morgan, Executive Board Member, Global Customer Operations, SAP, and Mark Badgley and James Mischka, Badgley Mischka designers, as well as supermodel and entrepreneur Coco Rocha. They will discuss how to best leverage the intersection of fashion and technology to more effectively reach the millennial consumer.

“How brands connect and engage directly with consumers creates the greatest opportunity for business in the 21st century,” said Morgan. “SAP is at the center of helping companies meet this challenge, and we’re thrilled to partner with an iconic brand like Badgley Mischka to showcase how our innovations are shaping the future of retail and connecting businesses, consumers and designers alike.”

With these initiatives, SAP continues to bring in-demand innovation to the fashion and retail space, building upon its existing work with 20 of the top 20 global apparel and footwear retailers. SAP helps fashion decision-makers gain real-time visibility into inventories, optimize demand-supply matching and drive consistent customer interaction across channels and geographies on one common platform.

Visit the  HYPERLINK "https://news.sap.com/" SAP News Center. Follow SAP on Twitter at  HYPERLINK "https://twitter.com/sapnews/" @sapnews.

About Badgley Mischka

Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. Mark Badgley and James Mischka’s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley

Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 378,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit http://www.sap.com/  www.sap.com.

Vivo celebrates Chinese New Year with the CNY Photo Contest

Vivo launched a special photo contest in time to celebrate the Chinese New Year this 2018.

The photo contest held last February 3 and 4 at Binondo in Manila, first involving a few well-known lifestyle bloggers for a first taste. 

Vivo invited 18 lifestyle bloggers for eventful photowalk around the oldest China town in the world. Bloggers were asked to capture photos that embody the Chinese culture may it be the food, the ambiance, the traditional lucky ornaments, or Binondo’s old charm as a whole. 

Bloggers enjoyed taking photos with their Vivo smartphone because of its known first-rate features:

  • The 24MP front camera for perfect CNY celebration selfies complemented by the camera’s HDR mode for stunning images with dramatic shadowing and highlights and the portrait bokeh for added aesthetics.
  • The professional mode, which mimics the manual mode of DSLR cameras, allows users to adjust the exposure, white balance, ISO, and focus mode creating creative photos.
  • Vivo’s signature Face Beauty spec ensures that anyone’s selfie game is flawless with its natural face enhancements.
  • The Ultra HD mode takes hi-resolution photos at 9216x6192 (64MP), allowing for shots with very clear details.
  • Lastly, bloggers were able to come together for a good group shot with the Groufie technology which boasts of a panorama-panning effect for big group shots without leaving anyone out.

The two-day Binondo photowalk with the bloggers was a special promotional event to get the bloggers’ followers to join Vivo’s Chinese New Year (CNY) Photo Contest where a participant needs to take the best Chinese New Year-inspired photos and upload them in their Instagram account for a chance to win a brand-new Vivo V7+.

The bloggers’ photowalk for Vivo’s CNY Photo Contest proved to be a success as entries numbering to more than 200 have been uploaded on Instagram by February 14. Out of all the entries, the top four best creative photos were chosen by the participating lifestyle bloggers with one winner announced during the Chinese New Year celebrations last February 16 at the Lucky Chinatown Mall. At the event, Vivo showcased the Chinese New Year-inspired photos in a special photowall. Vivo’s official mascot Little V entertained the crowd with a dance rendition of the hit song 24k. 

Later, Vivo awarded the Chinese New Year Photo Contest winner Angela Palacio for her photo of her Vivo V5 capturing an illuminated stretch of red Chinese lanterns. 

CNY Winner Angela Palacio

The lifestyle bloggers who joined the Vivo CNY Photowalk were: 

  • (February 3) Ana Gonzales, Rhea Gonzales, Katt Valdez, Myke Soon, Ryan San Juan, Cristelle Torres, John Bueno, Paul Chuapoco, and Yuki Tansengco;
  • (February 4) Ed Uy, Jeman Villanueva, Justin Montas, Jerhwin Hernandez, Nikole Maturan, Anthony Neilson, Collen Vidal, Louie Denver, and Slyve Sy.
  • Vivo influencers also helped promote the CNY Photo Contest through their Instagram accounts: KZ Tandingan, TJ Monterde, Darren Espanto, Joyce Pring, Tony Labrusca, and Sassa Dagdag. 

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter

Power Mac Center collaborates with Brillante Mendoza, Shaira Luna to mentor young creative

Power Mac Center has always been all-out in supporting technology-assisted creative expression. Just recently, the premier Apple partner gathered young creatives, mostly photographers and videographers, in an event called Lounge to help them build connections in the industry, get to interact and learn first-hand from professionals like Director Brillante Mendoza and Shaira Luna, and discover powerful devices to boost their craft.

Young creatives get up close with Power Mac Center and LaCie brand ambassadors Director Brillante Mendoza and Shaira Luna to learn tricks of the trade at the Lounge, a meet-up of creative minds to connect them with professionals and help them discover powerful devices to boost their craft.

In partnership with LaCie, a French brand of digital storage solutions, Power Mac Center was able to get internationally acclaimed Director Brillante Mendoza to talk about his experience in the film industry and give the young creatives tips in filmmaking.

“I use several cameras on the set. I use three to four cameras on the set. 4K lahat so mabibigat yung mga files so on the set, we make sure na right after the shoot or even during the shoot actually, kailangan tina-transfer and LaCie is really very useful in that aspect,” Mendoza told his audience.

An independent filmmaker through and through, Mendoza enjoys the full creative freedom to tell his story the way he wants to. His biggest challenge though, was sourcing for funds. So in order to secure his hard work, which is the film itself, Mendoza makes sure to invest in equipment that are reliable and provide him with complete peace of mind.

Meanwhile, for her part, professional fashion and advertising photographer Shaira Luna talked about what drives her to follow her passion in photography and how LaCie complements her on-the-go lifestyle and keeps her file transfer speedy and protected.

“I’m very thankful that I have LaCie to back me up. I just have so many pictures if only you know. I’ve started organizing my Instagram into color themes because I just have that many photos,” Luna said.

Luna loves being a photographer because it allows her to travel and meet a lot of people, especially creative minds she gets to work with in the process.

“Power Mac Center shares LaCie’s commitment to support the creative community. More than anything, we provide solutions to the demands of the industry from creatives of today,” said Power Mac Center Marketing Director Joey Alvarez.

An evening of fun, learning, and discovery, the Lounge event was meant to bring creatives together and “lounge” with industry movers to share/brew ideas. LaCie will continue to hold such pocket events for its new products this 2018.

LaCie is Seagate’s premium brand of world-class storage solutions designed for Mac users, photographers, videographers, audio professionals, and other power users. Its products are available in Power Mac Center stores nationwide. 

For more information as well as updates on future events, follow @powermaccenter on Facebook, Twitter, Instagram, or YouTube.

February 24, 2018

Eastern Communications celebrates its Strong Connection with Marriot Manila

Eastern Communications and Marriott Manila recently celebrated their Strong Connection and partnership at an afternoon tea hosted at Marriott Manila’s Still Tea & Whisky Bar. 

Eastern Communications is one of the country’s top premier telecommunications companies, trailblazing paths for business connectivity in strategic locations in Metro Manila, Metro Cebu, Cavite, Laguna, Batangas, and Baguio.

Powered by Eastern Communications, Marriott Manila is a testimony to Easterns’ continued vision of providing the hospitality industry with innovative data services and faster, more reliable internet connection.

Creating Stronger Connections 

- Marriott Manila - 

Marriott Manila General Manager Bruce Winton lauded Eastern Communications as a connectivity partner, providing fast and reliable internet connections for their guests, restaurants, and events. 

And the partnership can only grow stronger as Winton also detailed Marriott Manila’s latest projects and delicious dining offers for 2018 like Marriott Café’s Barrels of the Sea Seafood Buffet. Available on Fridays and Saturdays from 6:00 p.m. to 10:30 p.m., Barrels of the Sea treats guests to the freshest catch from huge barrels that they can have cooked to their taste. From tiger prawns, salmon, yellowfin tuna, live crabs, clams and more, seafood lovers will find this feast irresistible! 

Sundays have also become even more delicious at Marriott Manila with delectable brunch and lunch offers. Available from 11:30 a.m. to 3:00 p.m., Marriott Café adds a tasty twist to their already hefty brunch menu as each diner is entitled to an add-on ala carte plate with an option to get 1, more or all of the 4 special dishes – a beef, fish, goose liver dish or dessert. 

Meanwhile, Cru Steakhouse is calling all meat lovers to a steak fete to add salt and pepper to their Sunday! From 11:30 a.m. to 2:30 p.m., Cru Sreakhouse is offering an unlimited serving of U.S. Certified Angus Roast Beef paired with a serving of salad or soup, 2 side dishes and a slice of the classic apple pie? Guests would be crazy not to book a table for this great Sunday Steak-day! 

- Eastern Communications - 

Providing fast and reliable internet for the hospitality industry 

Catherine Muynila, Eastern Communications’ Head of Marketing, also shared details about Eastern Communications latest products and services for hotels and restaurants, highlighting the company’s edge in providing better services for the hospitality industry.

These products include their Internet Direct Service or IDS, a premium and dedicated internet service with a 1:1 contention ratio. It runs through Eastern Communications’ fully redundant fiber optic network, capable of providing gigabit per second connection between the Philippines and peering partners in the Asia Pacific Region, as well as the US and Europe. IDS has high-speed, high quality and redundant links that are ideal for companies with round-the-clock, mission critical transactions. 

Meanwhile the ISDN PRI is a voice service that allows customers to utilize multiple voice channels through a single phone line. ISDN PRI service is suited for companies with high voice traffic, such as contact centers, which allow clients to experience better value for money without sacrificing voice quality. 

The launch of customized packages for different industries is part of Eastern Communications’ vision of providing customers with its unique brand of “high tech and high touch” service. 

High tech, Muynila described, means delivering products and services that are at par with other telecommunication companies while high touch means offering personalized customer service and solutions to their clients, helping them to arrive at solution suited to their company or industry’s needs. 

As Marriott Manila and Eastern Communications kicks off 2018, they look forward to leveraging their Strong Connection to help hotel guests discover and enjoy everything the digital world has to offer during their stay in Marriott Manila – from sharing unique dining and vacation experiences for those on vacation, to making doing business smoother and faster.

For more information on Eastern Communications and its products and services, visit eastern.com.ph


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