Gourmand World Cookbooks Award

Food writing ! More fun in the Philippines! This was a most blessed foodie year. The following books were named the Philippine national winners in the Gourmand World Cookbooks Awards:

1. The Foods of Jose Rizal by Felice Sta. Maria (National winner, Best Food History book)

2. Savor the Word: Ten Years of the Doreen Gamboa Fernandez Food Writing Awards edited by 

     Micky Fenix, Maya Besa Roxas, Felice Sta. Maria (National winner, Best Food Literature Book)

3. Linamnam: Eating One’s Way Around the Philippines by Claude Tayag and Mary Ann     Quioc-Tayag (National winner, Best Culinary Travel Guide)

4. Larry Can’t Cook: How Larry J. Cruz built an Empire that redefined Filipino dining by the LJC Group (National winner, Best Corporate Cookbook)

5. Inside a Chef's Life by Bruce Lim (National winner, Best TV Celebrity Book--Rest of the World)

6. Journal for Cooks and Foodies by The Maya Kitchen (National winner, Best Easy Recipes Book)

7. Baking Secrets by RV Manabat (National winner, Best Desserts Book

Aetas Blanket Weaving Center at Pampanga Visited by Villar

‘Katutubong kababaihan’ (Aetas) belonging to thousands of Filipinos who are beneficiaries of  her livelihood projects was visited yesterday by former Las Pinas Rep. Cynthia Villar, who is running for senator under the Nacionalista Party-Team PNoy.

She visited the handloom weaving center to check on the sustainability of the project given a year ago to Aetas from the towns of Porac, Mabalacat and Florida, Pampanga. Popularly known as “Misis Hanep Buhay” due to her programs of giving opportunities to our countrymen, especially women, to earn a living, checks on the woven blanket made by women Aetas, who were beneficiaries of her livelihood projects.

Villar has been going around the country to share her livelihood projects. For being consistently entered the “winning circle” of senators preferred by voters in the coming May elections based on various election surveys, has obtained recognition from the United Nation for her livelihood projects from wastes. In running for senator, the three-term congresswoman, said she wants to bring her projects nationwide. “Mas malawak ang maaabot ng aking mga proyekto kung ako’y magiging senador,” assured Villar.
 

Even before she decided to run for senator, Villar has already handed six handloom equipment for blanket making to these Aetas. She likewise helped them acquired the necessary training and skills needed for this particular livelihood project.

Together with Pampanga Gov. Lilia Pineda, Villar handed certificates to the Aetas attesting to the fact that they have finished their training in blanket making.

'Habemus papem': Bergoglio takes name Pope Francis I as the new Pope

"Let us begin this journey together; it is a friendship of love, trust and faith between us, let us pray for always for one another, for the whole world because - let us have a big brotherhood." 

- - - Pope Francis I

'Habemus papem': Bergoglio takes name Pope Francis I as the new Pope from Argentina. Pope Francis I, the former Cardinal Jorge Mario Bergoglio of Buenos Aires, is a priest of holinesss and tremendous modesty of manner – a man who, until now, has taken the bus to work.

His challenge is clear. He needs to learn from Benedict XVI's greatest success – and his greatest failure. The success was the restoration of reverent, mystical worship to the centre of Catholic life, an achievement that has inspired a dynamic generation of young Catholics. The failure was Benedict's inability to reform the corrupt structures of the Roman curia, which should be recognised as the rotten core of the abuse crisis. 

The historic decision to choose a Pope from the New World will perhaps make that task easier. Almost his first words as Pope were that he is “from far away”.

Latest Pulse Asia survey: Villar Ranks No. 4

The managing director of the Villar Foundation, Cynthia Villar has been addressing the concerns of Overseas Filipino Workers (OFWs) for the past 20 years.  Being the three-time congresswoman, she also has gained the moniker “Misis Hanep Buhay” due to her programs giving jobs to poor Filipinos through her livelihood projects, was also No. 4 in the SWS survey last February 15 to 17. 

In the latest Pulse Asia survey covering the period of February 24 to February 28, 2013, TEAM PNoy senatorial candidate, former Las Pinas Rep. Cynthia Villar Ranks No. 4.

She obtained 44.0 percent of votes in the latest Pulse Asia survey. The results of various election surveys where she consistently belonged to the Top 12, Villar said, inspires her to work harder to convey her message to the people.

She thanked the Filipino people for their continuous support and trust and confidence in her programs and advocacies that she wants to bring on a national scope. The wife of former House Speaker and Senate President, Senator Manny Villar, assured to diligently do her ‘mandated’ duties if she becomes senator while strictly adhering to President Noynoy Aquino’s righteous path.

“Taos puso po akong nagpapasalamat sa inyong lahat, una-unang sa ating Panginoon sa patuloy na paggabay sa akin at sa lahat ng sumusuporta upang manatili ako sa Magic 12. Makaaasa po kayong lalo kong pagsusumikapang maiparating ang aking mensahe sa buong kapuluan,” stressed Villar who disclosed she feels very happy with the survey results. 

Beauty and Business with Vaniderm

Vaniderm Gugo and Aloe Vera Shampoo with VCO , its an all natural shampoo formulated to help thicken hair, prevent premature hair loss and make the scalp healthy. Gugo extract promotes hair growth and prevent premature hair fall and it also make hair darker and shinier, Virgin Coconut Oil provides the natural protection to your scalp and serve as the hair conditioner, and lastly the Aloe-vera revitalized and strengthen hair and prevents split ends.

VCO Body Lotion – Vaniderm White is a mixture of Olive Oil, Avocado Oil and Grape seed Oil which makes it Anti- Aging , Sun Block and Whitening which moisturize our skin. It hydrates and restores soft smooth healthy skin. Each nutritional rich ingredients act as potent anti-oxidants and help lighten skins by slowly shedding off blotches, freckles and brown spots. Its the only lotion that has multi effects that is natural and proven effective.

Vaniderm White Glutathione with Rosehips Soap is an Antioxidant, Whitening, Anti- Aging , Anti Acne and Hypoallergenic is a unique blend of premium glutathione rosehips, alpha lipoic acid and Vitamin C plus the relaxing scent of lemon grass and other herbal extracts making up a superior whitening and rejuvenating soap This soap undergoes COLD process which other brands does not use to preserve the potency of the ingredients and maximizes its effectiveness and considered it a special soap. Regular use whitens evenly and moisturizes skin and prevents malasma.

Available in 100ml (198 pesos) & 248ml(348 pesos) at Mercury Drug. Call (02) 9117854 for availability & branch location.

Inquire/order onlinehttps://www.mercurydrug.com/orderonline/inquiry.html or Call (02) 9117854 for stock availability & branch location.

Last March 13, Miss Maribelle, launched Vaniderm Shampoo with Gugo & Aloe Vera as joining in the Worldwide Movement to Go Green, held at Sizzlers' Blends , Timog Quezon City. She had presentation to the bloggers, the Vaniderm Products and also the business opportunity.

You may avail of the 1st quarter of Feng Shui booklet from all Mercury Drug outlets nationwide. Inquire/order onlinehttps://www.mercurydrug.com/orderonline/inquiry.html 

Watch Feng Shui-ly Yours, Bel at TV5, Sunday, 12 Midnight for your 2013 luck preparation!

To know more about Feng Shui, you may catch Miss Maribelle at Radio programs: "The Better Life" DZRH 666 KHz every Saturday 1-2 PM & DZBB 594 KHz 9-10 PM. Learning Session every Saturday 2:28 PM at Sizzlers' blends Mezzanine, Victoria Tower, Timog corner Panay Avenue, Quezon City. 

Inquries: +639261087111. Or email her at fengshuilyyoursbel@yahoo.com.ph.

For more updates, visit https://www.facebook.com/Lucida.DS

Flourish Pilipinas: Celebrating, Nurturing, and Preserving Philippine Flour-Based Delicacies

Food conglomerate Universal Robina Corporation- Flour Division and the Department of Tourism’s Tourism Promotions Board prove once again that when government and the private sector collaborate, great things can happen!

With the recent signing of a Memorandum of Agreement (MOA) supporting food tourism, both parties have formally launched Flourish Pilipinas, a campaign that recognizes and celebrates Filipino flour- based delicacies either through time-tested traditions or bold innovations.

This interesting event hosted by Anthony Suntay, was attended by members of media and we were serenated by the celebrity couple awesome singers Robert Seña and Isay Alvarez while we were having a sumptuous lunch.  

TV Host Anthony Suntay

Robert Seña and Isay Alvarez 

Flourish Pilipinas encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products such as: Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

Supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine, this campaign has two major projects: the Baking Competition and the Baking Academy:

A nationwide baking competition with three main categories will be conducted:

The Professional Categories that are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors include:

 Globe Award– For Recipes using hard flour (URC’s Globe or Blend 100 Flour)

 Sampaguita Award - For Recipes using soft flour (URC’s Sampaguita Flour) The Student Category is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.

 Daisy Award - For Recipes using cake flour (URC’s Daisy Flour)

How to Join The Contest

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website.

Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph

All entries submitted will automatically become the property of Universal Robina Flour Division.FLOUR DIVISION

Deadline for submission of entries are as follows: 

For GMA and Luzon – April 30, 2013 

For Cebu and Davao – May 31, 2013

Baking Competition Finals

Should a contestant’s entry be chosen as a finalist –entry, he or she must agree to participate in a bake-off in the following areas:

 GMA - June15 

 Baguio – July 6

 Cebu - July 27 

 Davao- August10

Prizes

Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors.

Calendar

Winning entries will be featured in a 2014 URC Calendar.

BAKING ACADEMY

A nationwide baking academy will also be conducted among selected bakery owners, pastry chefs and students in the following areas:

 GMA - June15

 Baguio – July 6

 Cebu - July 27 

 Davao- August10

These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations.

For more information, interested parties may visit the Flourish Pilipinas Fan Page

or email Kayla Andrea at operations@dtc.com.ph 

or call Kayla at (02) 892 -58-42 / (02) 813-49-30 

or text 0916-483-8333

Bake Fun in the Philippines! URC Flourish Pilipinas Baking Academy 

and Bake-off Competition

TOFARM 2013 launched and seeks more outstanding farmers to recognize nationwide

The Search and Award for “The Outstanding Farmers of the Philippines” is a program of the Junior Chamber International Philippines (JCIP) and the Universal Harvester, Incorporated. JCI Philippines is the same highly respected organization that brought “The Outstanding Young Men of the Philippines (TOYM)” and “The Outstanding Filipino (TOFIL).”

As its goal is  to foster steady increase of youth venturing in the agriculture sector, invigorating investment and scientific advancement to achieve sustainable food supply, TOFARM 2013  seeks more outstanding farmers to recognize nationwide.

The Philippine Jaycees (JCI Philippines) and Universal Harvester, Inc. (UHI) launched its second consecutive search for outstanding Filipino farmers today, March 14 at the Mandarin Oriental Hotel in Makati in the prestigious recognition program for the most noteworthy achievers in various categories of the farming sector.

Revived last year to acknowledge the increasingly important role that the farming sector has played in boosting the economy and to inspire more young people to turn to agriculture as a livelihood, TOFARM 2013 wants to identify more unsung heroes in the fields, seas and urban areas from North Luzon to Southern Mindanao.

The nationwide awards program will cite best practices of public and private entities engaged in traditional or modern farming and includes fisherfolk, animal raisers, cooperatives, farm communities, organizations, scientists, the academe, LGUs and public employees, as well as business entities in rural and urban areas.

This year’s TOFARM has added a new category – the Woman Farmer – in the annual search. “This is to recognize the growing number of women who have carved names for themselves in various agricultural fronts and who have brought recognition to the country through their individual or collective endeavors,” said Rommel Cunanan, TOFARM Project Chairman.

Another important goal of the program is to foster the steady increase of youth venturing into the agriculture sector. “This is a really rewarding and lucrative field, and if our youth are really the hope of the fatherland as Dr. Jose Rizal said, they should go into farming to ensure the steady flow of generations who will ensure us of adequate and sustainable food supply,” Cunanan added. 

JCI has partnered with Universal Harvester long term to make sure that farmers continue to be motivated towards excellence and that they receive the recgnition that they deserve. “Universal Harvester through its Executive Vice President Milagros Ong How has been tireless in its efforts to support farmers and educate them on ways to have better yields and results. We are both concerned about the improvement of conditions for the farmer and better urban-rural relations through a keener understanding of agricultural concerns,” said Ryan C. Ravanzo, JCI President.

For her part, UHI’s Mrs. Milagros Ong How said “TOFARM 2012 only scratched the surface in identifying farmers with best practices and extraordinary achievements. In TOFARM 2013 we want to explore new territories and discover other achievers who have not yet been recognized for their contributions to our country. This year, we want to widen the search to include outstanding women farmers. This is probably why we are launching TOFARM 2013 on International Woman’s Month.”

A progressive Filipino company, UHI was established in 2003, is involved in the direct manufacturing, local distribution and exportation of a number of world-class quality fertilizers.

TOFARM will give out 12 awards this year, seven in the individual category and five in the group category. 

These are : Farmer, Fisherfolk, Livestock, Agri-Entrepreneur, Young Farmer, Agricultural Innovator, Urban/City Farmer and Woman Farmer in the individual category; and Agriculture Cooperative, Family Farmer, Local Government Unit, Agriculture Initiatives and People’s Choice in the group category.

The nomination period for Outstanding Farmer candidates begins in March and will end on September 2013. Validation and Judging of nominees will take place in, while the Awarding takes place in December.

Nominations may be submitted as hard copy or sent online to www.tofarm.org Nomination forms may be downloaded from the website.

Visit also their https://www.facebook.com/pages/Tofarm/398415996887341?fref=ts

Your SME Business Gateway: Philippine SME Business Expo brings growth to Filipino Entrepreneurs this 2013

Philippine SME Business Expo brings growth to Filipino Entrepreneurs this 2013, dedicated to empower the nation’s growing SMEs and Entrepreneurs. "Your SME Business Gateway" is birthed from the advocacy for the innovation and development of the striving SMEs in the Philippines.

PHILIPPINE SME BUSINESS EXPO 2013 to be held on May 17-19, 2013 at the World Trade Center, Pasay City, Metro Manila.

Special thanks to Mr.David Abrenilla , co-founder and organizer, the Philippine SME Business Expo 2013 - Your Business Gateway, for inviting me at the press conference held yesterday at the Celeste Hotel Makati City, attended by advocacy ambassadors and partners/sponsors. 

The event featured various influential personalities of the business industry, namely Celebrity Social Entrepreneur, Illac Diaz, Esquire Financing Inc. CEO, Rajan Uttamchandani, TV Host and founder of Lead Out Coaching and Consultancy Inc., Judah Paolo, motivational Speaker and Director of Registered Financial Planner Institute Philippines, Randell Tiongson, Beauty and Wellness Guru, Cory Quirino. The event was hosted by business correspondent Michelle Orosa-Ople. 

Due to the rapid and overwhelming growth of the country’s economy, the Small and Medium Enterprises (SMEs) are currently experiencing a window of opportunity to rise up and expand their horizons. Mediacom Solutions Inc. in partnership with Esquire Financing Inc., the leader in growth stage financing, together with co-presenters PLDT Ka-Asenso and 2Go Group Inc. are presenting this year’s biggest business expo, the Philippine SME Business Expo 2013.

This three-day expo & convention will showcase the Philippines’ growing SMEs where both exhibitors and guests can build synergies and business relations by presenting their products and services among the SME community to strengthen their business and empower the nation’s growth. The venue offers brimming opportunities and a great deal of invaluable services like workshops, seminars, educational classes, product launches and contest that will help SMEs, franchising businesses and entrepreneurs from various business sectors. 

Philippine SME Business Expo 2013 organizer, David Abrenilla said that “SMEs are the backbone of the Philippine economy and the largest job generator. According to recent estimated data form the DTI there are over 800,000 registered companies from the MSMEs business sector, that’s 99.6% of total business enterprises operating in the Philippines. We understand the need of this growing market and look forward to empower the SMEs together with our advocacy partner.”

Participants will be inspired and get the latest industry insights from speakers like celebrity runner Coach Rio dela Cruz of Runrio, best-selling book author and wealth coach Chinkee Tan, Rolex Awards for Enterprise Awardee Reese Fernandez and many more. 

The Expo will also feature various competitions that will size up the entrepreneurial skills of students from different universities. The challenges will include cooking, business conceptualizing and more.If you like to grow your business or want to know how to start your own business, visit www.philippinesmebusinesexpo.com or call (02) 843-2174 and register now.

What's New at Enjoy VIP PH ? How to Download & Install Enjoy VIP PH Mobile App

Enjoy is a loyalty and privilege card that extends discounts, gifts, and VIP perks to over 60,000 Filipino consumers. Launched in 2009, Enjoy works with over 200 premium lifestyle brands in over 700 locations in Manila, Cebu, Davao, Cagayan de Oro, and Boracay.

Enjoy VIP PH is the mobile app version of the Enjoy Philippines Privilege kit. Available as a FREE upgradable download mobile app, Enjoy VIP PH is an alternative channel to avail of the discounts and privileges found on the Enjoy Membership Kit. All card and voucher privileges may now be availed by simply clicking through the Enjoy VIP PH mobile app and presenting your preferred offer frontline staffs of partner merchants.

To upgrade to Full version for only Php 995, one may enjoy over Php 300,000 worth of savings from the upgrade to the full version of the Enjoy Membership Kit through the Enjoy VIP PH.

Currently, buyers of specially marked Samsung Galaxy smartphone and Galaxy Too models enjoy a complimentary 12-month limited membership which includes a II t he CARD offers in the Enjoy program activated by launching Enjoy VIP PH Mobile App and registering as a new user.

Samsung devices are included in the free card membership promotion. The free card membership from Enjoy is currently offered to the following Samsung dealer purchased devices:

1. Galaxy S Advance

2. Galaxy Note

3. Galaxy Note 10.1

4. Galaxy Note 2

5. Galaxy Tab 7.7

6. Galaxy S II

7. Galaxy S III

8. Galaxy Tab 2 7" 3G

9. Galaxy Tab 2 10.1" 3G

How to Download & Install Enjoy VIP PH Mobile App

1. Click on Samsung Apps on your Samsung Galaxy Smartphone or

Samsung Galaxy Tablet and search for Enjoy VIP PH.

2. Click on Enjoy VIP PH icon to download and install the app.

3. Launch the app and register as a new user

* If you are an existing Enjoy member, you may also log-in with your Enjoy membership username and password when prompted.

4. Start browsing and planning for your next dinner date, spa appointment, or trip out of town

How to Use Enjoy VIP PH Mobile App

1. Launch the Enjoy VIP PH mobile app on your Samsung Galaxy smartphone or tablet

2. Select the following category you would like to experience a privilege in.

a. Dining

b. Nightlife

c. Shopping

d. Health & Beauty

e. Live & Learn

f. Travel

g. Automotive

3. Select merchant from list you would like to avail a privilege from.

4. Click on Discount to see available offers.

5. Select either USE CARD or USE VOUCHER depending on the type of offer.

6. Present selected offer to the frontline staff to avail of your discount or freebie.

The Voucher" is a one-time only special offer, deals include 50% OFF, Buy One-Get One deals, or gifts without minimum purchase. "The Card", on the other hand, is an on-going discount that is provided every time you visit the merchant venue throughout the duration of your membership. Typical card offers include 10 - 50% off total bills, complimentary upgrades, and free appetizers or desserts with minimum purchase.

Owners of Samsung Galaxy smartphones who receive the free CARD only membership may upgrade to the full Enjoy membership by

1. Calling the Enjoy hotline (032) 318-2386 or (02) 478-8888, Mondays to Fridays (excluding public holidays) from 9 a.m. to 6 p.m.

2. Sending an email tomembership@enjoythebest.com.ph. Our customer service staff shall attend to your inquiry within 48 hours.

If you're having trouble upgrading to the paid member version, contact  Enjoy Hotline no. (032) 318-2386 or (02) 478-8888 from Mondays to Fridays, 9:00AM to 6:00PM or email membership@enjoythebest.com.ph and customer service team shall contact you to assist you. 

Enjoy kit - card + voucher booklets, offers over Php 300,000 in savings Mobile Apps:

1. EnjoyPH - available on Google Play and iTunes App Store. App-based guide to the Enjoy privilege program. You need the card and vouchers to avail of privileges. App is just a reference.

2. Enjoy VIP PH - available exclusively on Samsung Apps. Card and voucher privileges built into the app. No need to bring the card and vouchers with you to avail of privileges. Simply flash your phone.

Prince of Drama JM De Guzman is back with a brand new Album "Tensionado"

Prince of Drama and Singing Hearthrob JM De Guzman is back with a brand new Album "Tensionado".

After the successful release of his debut album from Ivory Records, ABS-CBN's JM De Guzman, is back to captivate the hearts of fans with his newest outing called “Tensionado.”

Released under Ivory Music & Video, “Tensionado” is a collection of JM De Guzman’s renditions of his favorite songs featuring "Have I Told You Lately"  by Rod Stewart, “Lost In Space” by Lighthouse Family, “Don’t Give Up On Us” by David Soul and “Tensionado” by Soapdish. In addition, you surely wouldn’t want to miss JM’s collaboration with singer Jaq Dionisio of Kiss Jane in the hit Itchywormssong “Akin Ka Na Lang”, the track chosen to be the album’s carrier single. Acoustic Diva Suy also showcased her soulful and relaxing voice in her duet with the singing heartthrob in the special track “Terrified”.

Juan Miguel de Guzman , popularly known by his screen name JM De Guzman, is an artist of  Star magic, he plays the lead role of "Angelito" in Angelito:Batang Ama.

JM De Guzman gets personal and bares it all as he includes two of his original compositions on this album. “Please define love for me. It’s the only thing I just can’t live without.” “Warrior” is an acoustic ballad about searching for one’s self in this endless journey we call love. On the other hand, JM sings about unrequited love in “Stupidest”.

“Sana kung hindi ko man malampasan yung unang album, at least I did my effort para mapantayan dito sa bagong album,” said JM in a recent interview with MYX.

“Tensionado” under Ivory Music & Video is now available in all music stores nationwide!

Tracklisting:

1. Akin Ka Na Lang (ft. Jaq Dionisio of Kiss Jane)

2. Have I Told You Lately

3. Tensionado

4. Warrior

5. Terrified (ft. Suy)

6. Lost In Space

7. Stupidest

8. Don’t Give Up On Us

Get JM De Guzman’s music straight to your mobile phones! Just type JM to 3456 for Smart & Globe subscribers or type JM to 2346 for Sun subscribers.

Be updated with your favorite local and international artists! Visit IVORY Music & Video’s Facebook page at http://www.facebook.com/ivorymusicandvideophilippines!

Bake It Fun In The Philippines! URC Flourish Pilipinas Baking Academy and Bake-off Competition

Calling all baking enthusiasts! Join the URC Flourish Pilipinas Bake-off Competition. Simply submit your recipe in the Recipe Contest tab at their Facebook page.

https://www.facebook.com/pages/URC-Flourish-Pilipinas/295110023949303

This is the tie-up with the Department of Tourism (DOT) to promote "bread" and "tourism."

URC Flourish Pilipinas Baking Academy and Bake-off Competition

Mechanics:

This competition is open to all eligible Filipino Citizens who are 18 years of age as of January 2013 who meet the requirements stated herein. All employees and relatives up to the second degree of affinity and consanguinity of URC Flour, its subsidiaries, affiliates, agencies and sponsors are automatically disqualified from entering this contest.

There will be three awards in two categories:

PROFESSIONAL CATEGORIES

FOR OWNERS AND EMPLOYEES OF BAKERIES and BAKESHOPS, INDEPENDENT BAKERS, BAKING INSTRUCTORS AND PROFESSIONALS

1. GLOBE AWARD – This category is open for all recipes using hard flour (URC’s Globe or Blend 100 Flour).

2. SAMPAGUITA AWARD – This category is for all recipes using soft flour (URC’s Sampaguita Soft Flour).

NON- PROFESSIONAL CATEGORY

FOR STUDENTS ENROLLED IN CULINARY, BAKING, FOOD TECHNOLOGY AND HOTEL AND RESTAURANT MANAGEMENT COURSES:

1. DAISY AWARD – This category is for all recipes using cake flour (URC’s Daisy Cake Flour).

HOW TO JOIN THE CONTEST

All Contestants must fill out an entry form which can be accessed through the Recipe Contest tab in the URC Flour/Flourish Pilipinas Facebook page. It can also be downloaded from the URC Flour website.

All finalists must agree to participate in a bake-off in the following designated areas:

GMA Manila June 15

LUZON Baguio July 6

VISAYAS Cebu July 27

MINDANAO Davao August 10

Where applicable, URC Flour shall provide the transportation, food and accommodations of qualified finalists in Luzon, Visayas and Mindanao. URC Flour shall cover only the transportation, food and accommodations of a qualified finalist in a URC designated hotel.

JUDGING CRITERIA

All entries must meet the requirements of the Recipe category entered. Recipes not meeting contest criteria will be disqualified. Entries must be the original recipe of the entrant.

Judging will be done by a panel consisting of a representative of URC Flour Technical Group and two other food professionals designated by URC Flour using the criteria outlined below:

Taste                                                                                   -   20%

Appearance,creativity and plating                                      -   15%

Use of local and indigenous ingredients                              -   10%

Extent of use of URC flours in required category                -   30%

(Globe / Blend 100, Sampaguita, and Daisy)

Extent of use of eligible products                                        -   25%

(See list below for corresponding points

                                                                    TOTAL          -   100%

Eligible Products and Points Assigned (5 points each):

Bakewell Siliconized Paper, Saf Yeast, McCormick Flavors and Colors/ Suchero Sugar, Corman, Brim, and Tulip Chocolate

Judges will disqualify previously published recipes such as but not limited to those in cookbooks, magazines, from food companies, food blogs or recipe website and winners in cooking contests.

Contestants are required to certify on the information, or belief, that their recipes are their original creation and have not been published or publicized and have not won a cooking or baking contest. All submitted recipes automatically become the property of URC Flour.

Judges reserve the right to disqualify an entry that does not meet contest criteria. Decisions of the board of judges are final in all matters pertaining to this Contest.

Deadline of Submission of Entries:

Entries from GMA and Luzon April 30, 2013

Entries from Visayas, Mindanao May 31, 2013

All recipes/ entries must include a 4R (4” x 6”) color photograph of the finished product. All recipes/ entries must be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph. 

All recipes shall be screened and tested by the URC Technical Group which shall determine the finalists who will compete in each area. 

BAKE-OFF

For each area, there will be two (2) finalists for Globe Award, two (2) finalists for Sampaguita Award, and two (2) finalists for Daisy Award.

All finalists will be required to participate in the area-wide bake-off.

GMA Manila June 15

LUZON Baguio July 6

VISAYAS Cebu July 27

MINDANAO Davao August 10

ALL STUDENT FINALISTS must agree to demonstrate his/her recipe entry to the URC Technical Team in a separate session in his/her school or home prior to the actual Bake-Off.

Each student finalist will be given ONE THOUSAND PESOS (P1,000) to cover the cost of this demonstration.

SELECTION OF WINNERS

There will be one (1) winner per category in each area : Globe, Sampaguita, and Daisy.

Venue of the bake-off will be determined by URC Flour Division.

PRIZE STRUCTURE:

All twelve (12) winners i.e., three (3) winners per area will receive the following prizes:

Globe - P10,000 in cash, 1 Kitchen Aid K45 Mixer, Medal and Supply of Participating Products

Sampaguita - P10,000 in cash, 1 Kitchen Aid K45 Mixer, Medal and
Supply of Participating Products

Daisy - P10,000 in cash, 1 Kitchen Aid Hand Mixer, Medal and Supply of Participating Products

Companies and Schools represented by the winners shall also receive a trophy.

All recipes/ entries must be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph ON OR BEFORE April 30, 2013 (For Entries from GMA and Luzon) and ON OR BEFORE May 31, 2013 (For Visayas, Mindanao). For more information, contact Kayla at 02-892-5842 or visit the Flourish Pilipinas Facebook Page.

Bake It Fun In The Philippines!

#BakeItFunInThePhilippines 

https://www.facebook.com/pages/URC-Flourish-Pilipinas/295110023949303

Per FDA Permit # 0324 Series of 2013