Snap better photos with the Xiaomi 12T Pro

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Tips, tricks to help you take breathtaking shots and #MakeMomentsMega

Elevate your smartphone photography game with the Xiaomi 12T Pro, an advanced triple-camera setup with high-resolution capabilities. Whether you're a professional photographer, or just looking to up your Instagram game, the Xiaomi 12T Pro offers a range of features to take your photos to the next level.

The Xiaomi 12T Pro allows you to easily capture stunning images. But it's not just about the camera's technical capabilities that matter, it's also about knowing how to use them.

Experiment with different shooting modes

The Xiaomi 12T Pro's main camera boasts a resolution of 200 megapixels, more than enough to capture stunning images on the fly. When taking pictures, make sure to set the camera resolution to 200MP to capture the highest level of detail and sharpness as possible.

Don't be afraid to experiment with different shooting modes. The Xiaomi 12T Pro offers a variety of modes, including Night mode, Pro mode, and AI mode, each designed to optimize your camera for specific types of shots. Play around with different modes, and see which one works best for you.

Manual focus is another feature that can take your photos to the next level. By adjusting the focus of your shot manually, you can easily capture image shots or specific details in a scene.

The wide-angle lens is another tool not to be overlooked; it’s great for capturing landscapes or group shots. Remember to switch to the wide-angle lens before you start shooting to ensure you're getting the most out of this feature.

Lighting can greatly affect the final outcome of a shot and the Xiaomi 12T Pro's camera performs great in various lighting conditions. Experiment with different lighting setups and angles to see which one works best for the scene you’re trying to capture or mood you want to evoke.

When it comes to capturing movement, the Xiaomi 12T Pro is equipped to handle it in all its forms, from blurred or panned movement to intentional camera movement and sharp movement. But to truly capture movement effectively, you need to understand the principles of composition.

One key composition principle to remember is the rule of space. This principle states that you should leave room in front of moving objects in the composition, allowing them to move into the frame. This creates a sense of movement and dynamism in the photo.

Another great technique to try with the Xiaomi 12T Pro is reflection photography, which can lead to unique perspectives and add depth to your shots.

Xiaomi photography masterclass

Xiaomi recently conducted two masterclasses to guide users of the Xiaomi 12T series phones in making the most of their device's imaging system. The first session focused on "Movement" and was led by Filipino former actor and photographer John Manalo.

The second session delved into "People Photography" and was also conducted by John Manalo, collaborating with photographer Angelo Mendoza.

The next Xiaomi Masterclass session will focus on "Night Photography" and will be led by the Sinopinas Team of travel photographers Alexis Lim, Karl Ivan Presentacion, and John Austria. The session is scheduled to take place on February 4th, 2023 Registration is open to all users of the Xiaomi 12T series smartphones (including the Mi 10T, Mi 10T Pro, Xiaomi 11T, Xiaomi 11T Pro, Xiaomi 12T, and Xiaomi 12T Pro).

The class is free, but slots are limited, so be sure to sign up via the link provided on Xiaomi's official Facebook page to secure your spot. For more information on the

Xiaomi Xiaomi 12T series, visit Xiaomi’s official website.

Sony Opens Exhibit at CES® 2023

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Introducing technologies and initiatives that move people's hearts

and expand the possibilities of entertainment

Sony has recently opened its exhibit at CES® 2023 in Las Vegas, Nevada, USA.

Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation, took the stage at Sony’s recent press conference ahead of the exhibition's public opening. He explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony's Purpose to "fill the world with emotion, through the power of creativity and technology”.

He also emphasized that the "live" sharing of time and space is the essence of entertainment and that Sony’s creation and interaction technology will support the virtual world to provide live experiences and connect them with the physical world in exciting ways.

He was also joined by a diverse array of speakers from the worlds of pictures, games, music, sports, and mobility to discuss the potential for expanding the scope of entertainment through technology.

Main Products and Technologies Being Showcased

Under the theme “Moving People Forward,” the exhibition will focus on Sony’s efforts to move people’s hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility, and other areas, and through its collaboration with creators.

As an environmental initiative, some of the booth panels are made of "Original Blended Material," a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and post-consumer recycled paper, whose origins are specified. In addition, in order to reduce waste materials, Sony is working to reduce environmental impact by reusing curtains used at other events and utilizing rental materials.

Highlights of the Sony Booth at CES 2023:

Moving Creators Forward

• STAR SPHERE

STAR SPHERE is a project to bring space closer to all and to discover the "space perspectives" to provide an opportunity to think about the global environment and social issues. On Jan. 3, 2023 (PST), a remote controllable nano-satellite “EYE” equipped with a camera capable of shooting from space, was launched. Sony will exhibit the "Space Shooting Lab," an experimental simulator that proposes a "space" for experiential photography from space that STAR SPHERE plans to offer in the future, and a mock-up of a nano-satellite equipped with Sony camera equipment.

• Technology for Creators

Sony supports a wide range of production activities to get closer to various communities,　from top creators to future creators. This booth showcases vast image production solutions, including digital cinema cameras such as VENICE 2, the full-frame mirrorless camera Alpha™ series, the VLOGCAM series, the professional drone Airpeak, Xperia™ smartphones, and the Creators' Cloud, a cloud-based media production platform.　In addition, Sony will propose high-quality sound content production through microphones and headphones for professionals and general creators.

Expanding Potential of Virtual and Physical

• Virtual Fan Engagement

Sony is conducting a PoC (proof of concept) with English Premier League football club Manchester City, aiming for the realization of the next generation of online fan communities and engagement through the combination of physical and virtual to excite and engage with both new and existing sports fans. In the booth, visitors can experience metaverse content as if they were in the Etihad Stadium, Manchester City's home, reproduced in virtual space. Fans can express their feelings and passion for the team by creating their own customizable avatars on their smartphones and, in the future, connect with millions of fans across the globe, in addition to accessing various services to increase engagement.

• New Sports Fan Experiences Created from Live Sports Data

This exhibit introduces initiatives related to new data-driven sports fan experiences, taking visitors through the journey of sports data from data capture on the field, creating virtual content in real-time, and offering it on various platforms to fans. Multiple technologies from Hawk-Eye Innovations (“Hawk-Eye”), Beyond Sports, and Pulselive, all Sony Group companies, will showcase Sony’s sports businesses’ ability to truly revolutionize how we capture, visualize, deliver and make interactive live-action data for the fans.

• Portable Volumetric Capture

This exhibit showcases a prototype of a new system that can capture and distribute animated 3D reconstructions of people, objects, and spaces with low latency in any location. The system only requires seven sensors, which allows it to be set up anywhere quickly, meeting the demand for live 3D video distribution. The booth lets visitors enjoy experiencing a 360-degree view of Manchester City players and the audience shown in a 3D metaverse space, through tablets and Sony’s Spatial Reality Displays.

• Spatial Reality Display: New Prototype with a Large 27-inch Screen

Sony is unveiling a 27" prototype of the Spatial Reality Display (SR Display) which reproduces the real world with 3D spatial images. The larger screen format enables the display of life-sized objects so that medical images and product designs can be reproduced more realistically. At the booth, the SR Display will be used to show 3D computer graphics content with applications in various fields, such as point cloud data used in VR (virtual reality) and AR (augmented reality), as well as architecture and computer-aided design (CAD), in a virtual space. In addition, multi-view video created by Hawk-Eye's live sports data and virtual characters can now be reproduced on the SR Display as a new style of entertainment.

• Previsualization Powered by “mocopi”

Previsualization technology will be demonstrated using Sony's mobile motion capture system “mocopi,” which allows creators to check their camerawork and character positions with VFX* editing at the pre-production stage. A CG model is shown on the viewing monitor, which is synchronized in real-time with the movement of a performing model who is wearing the “mocopi” device. This technology contributes to streamlined production workflow, allowing creators to simulate production at an early stage, improving the quality of their work.

*Visual effects: the process in filmmaking and video production where imagery is created or manipulated outside of live-action shooting.

• PlayStation®VR2 and PlayStation®5

Sony will exhibit PlayStation®VR2 (PS VR2), the next-generation virtual reality headset for PlayStation®5 (PS5™) that brings an immersive gaming experience like never before. PS VR2 has some key features that are realized through PS VR2 Sense Technology, such as headset feedback, eye tracking, 3D Audio, and adaptive triggers, as well as haptic feedback from PS VR2 Sense™ Controller. Select PS VR2 and PS5 games are available to try, along with PS5 accessories that will be showcased at the booth.

Evolving Mobility Experience

• Sony Honda Mobility

A new prototype vehicle will be exhibited by Sony Honda Mobility, whose purpose is to "Move people, through the pursuit of innovation with diverse inspirations". Check out Sony Honda Mobility’s website for more information: https://shm-afeela.com/

To stay updated and know more about Sony’s CES® 2023 announcements, please visit the “Sony Square” at https://square.sony.com/ces2023/

Notes:

Sony’s press conference at CES® 2023 can be viewed here:

Sony Group Official YouTube channel：https://www.youtube.com/watch?v=UVMcjxW68Bc

List of Presenters

• ・Kenichiro Yoshida (Chairman, President and CEO, Sony Group Corporation)
• ・Sanford Panitch (President, Sony Pictures Entertainment Motion Picture Group)
• ・Asad Qizilbash (Head of PlayStation Productions)
• ・Neill Blomkamp (Film Director）
• ・Jim Ryan (President and CEO, Sony Interactive Entertainment)
• ・Yasuhide Mizuno (Chairman and CEO, Sony Honda Mobility Inc.)
• ・Kim Libreri (CTO, Epic Games)
• ・Cristiano Amon (President and CEO, Qualcomm Incorporated)

Sony Booth Exhibit Overview

Duration: Jan. 5 (Thursday) to Jan. 8 (Sunday), 2023

Venue: Las Vegas Convention Center, Booth # 18600

---------------------------------

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net.

The Samsung Galaxy A13 5G Review: Affordable, Triple-lens camera. Countless possibilities.

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Each year Samsung come up with new innovation which make phone even smarter. Samsung's Galaxy A13 brings 5G to the budget sphere fits for all. It packs a hefty 5,000mAh battery to keep you moving for hours on end with three rear cameras to capture your daily life.

One of the most impressive budget-friendly smartphones of Samsung, the A13 5G, has a triple back camera configuration, with the main camera being a 50-megapixel primary sensor. The 50MP camera is a nice complement for recreational shooting, for social networks and stylistic layouts and more.

With a triple-lens camera system, whether you’re snapping on products, events, cityscapes, landscapes, selfie, groupie or family moments, you’ve got the good shot. The images showed good color accuracy. It looks plenty good for those that want to share vibrant snaps on social media.

*Photos here are some sample of my shots using the Samsung Galaxy A13 5G

Long battery life. The Galaxy A13 5G is backed by a powerful 5000mAh battery which I think is a great addition to the device. The battery also comes with support for 15-watt fast charging. It's really nice one with a long-lasting battery that’ll keep you ready for what comes your way throughout your day.

I also like lightweight smartphones that do not make my hand sore. The Galaxy A13 5G is 164.5mm tall, 76.5mm wide, and 8.8mm thick (6.48 x 3.01 x 0.35 inches), Weighs 195 g (6.88 oz).

SPECIFICATIONS

SoC:                                 MediaTek Dimensity 700

RAM:                              4GB

Storage:                           64GB

Operating System:         Android 11 with OneUI 3.1

Battery:                           5,000 mAh w/ 15W Adaptive Fast Charging

Front camera:                5MP f/2.0

Rear cameras:                50MP f/1.8 primary, 2MP f/2.4 macro, 2MP f/2.4 depth

Dimensions:                    164.5 x 76.5 x 8.8mm

Display type:                   6.5" 720p PLS TFT LCD, 90Hz

Weight:                           195g

Price:                               PHP 13,990 (4GB/128GB), PHP 14,990 (6GB/128GB)

Will the Samsung Galaxy A13 5G be worth buying?

I think the Galaxy A13 5G is a good fit for most people. Everyone active in their social media and taking pictures is an excellent hobby. After all, what’s better than capturing beautiful moments with your camera and cherishing them forever?

The Samsung Galaxy A13 5G, Android phone, Affordable, has a comparatively good performance, decent cameras, class-leading software support and, long battery life.

The Samsung Galaxy A13 5G is now available in Samsung stores, authorized dealers, and online shops.

Capture, curate, and convey unforgettable moments with the all-new Samsung Galaxy M53 5G

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For creatives, living life is not enough. They need to document it through photos and videos for social media. Capturing and curating moments are not just to create a visual diary for others to see, it is also a way for them to express themselves and preserve special memories.

Samsung is empowering creatives to capture picture-perfect moments with the Quad Camera of the new Galaxy M53 5G.

Self Portraits and Reels are always clear and vibrant with the 108MP Main camera. It takes in more light from darkness, highlighting all the details in incredible high-resolution photos and videos. Even far-away subjects such as great views are brought closer with Hybrid Optic Zoom, with reduced noise for sharper content.

The 8MP Ultra-Wide Camera is even more useful as Filipinos continue to travel amid relaxed border restrictions. This lens expands to have a clearer view and captures more of the mountains, sea, and skyscrapers in the frame.

While the Ultra-Wide lens takes a step back to include more in the frame, the 2MP Macro Camera does the opposite. It zooms in to highlight ultra-fine details, such as each individual petal on a flower, or the drizzle of sugar on a dessert. A gentle blur is applied to the background to make the subject pop.

This bokeh effect also applies to the AI-powered dual-lens 32MP Front Camera. Selfies look professionally shot through the wide and depth lenses and the background blur.

Take content to the next level

The Galaxy M53 5G is a creative’s dream. It’s easy to edit photos and create Instagram Reels on the 6.7” Infinity-O Display since the borders have been reduced to increase the screen size. The FHD+ Super AMOLED Plus display promises true-to-life colors.

5G connectivity lets creatives share Facebook photos, TikTok videos, and even long-form vlogs at lightning speed. This hyperfast connection is also useful when going live on Instagram.

The smartphone’s high storage capacity, which starts at 256GB and is expandable by up to 1TB, is enough to keep all memories without having to transfer or delete anything. RAM Plus gives extra space to run apps smoothly, while the 120 Hz refresh rate makes using the smartphone virtually lag-free.

All these features combined make the Galaxy M53 5G the ideal device to help creatives capture, curate, and embrace their special moments.

Samsung’s latest smartphone is available in Blue, Green, and Brown. Customers can purchase the smartphone for PHP 29,990 SRP but is currently offered at PHP 3,000 off at Samsung Authorized Online Stores from July 1 to September 30.^[1] Customers can purchase the device for PHP 26,990 for a limited time only at Samsung.com and online platforms like Lazada, Shopee, and Abenson.com.

Capture special moments and preserve them as memories with the Galaxy M53 5G on samsung.com/ph.

Safe Samsung Shopping

Health and safety protocols are strictly followed in Samsung Experience Stores to keep consumers and employees safe. Adhering to the guidelines set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases, Samsung has implemented the mandatory use of face masks, and performs frequent sanitation in all stores.

Samsung Experience Stores also has unique QR health declaration codes to promote a safe and contactless contact tracing process. Product demonstrations are done side-by-side instead of face-to-face while keeping the required safe distance of one (1) meter to make sure everyone is socially distanced.

To find the nearest Samsung Experience Store, visit samsung.com/ph/samsung-experience-store/locations.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

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^[1] DTI Fair Trade Permit No. FTEB-146458 Series of 2022

Join The Masters: vivo launches Imaging Academy, to premiere photography masterclass episodes online

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Ahead of the local introduction of its newest flagship smartphone series, leading smartphone brand vivo announces the launch of the vivo Imaging Academy. The academy will feature a series of online classes with renowned photographers here and abroad which aim to not only spotlight the outstanding photography features of the vivo X80 series but also impart top-notch photography techniques straight from the ZEISS masters.

There will be a total of five main episodes which will each be spearheaded by photography masters and experts. Every 35-minute episode will showcase the masters’ work and life experiences, case studies and the key imaging functions and features of the X80 series in relation to different types of photography. At the end of each session, participants are encouraged to capture images and create their own art while applying the new techniques they have just learned.

Meet the Masters

Michael Halsband

New York-based photographer Michael Halsband was determined that he wanted to become a photographer at the very young age of 10. Many years and thousands of photographs later, he has already made his mark in the photography scene as the former exclusive photographer of The Rolling Stones, AC/DC and Andy Warhol, among many prominent bands and celebrities.

His works are exhibited and archived by major art museums such as the Museum of Modern Art (MoMA) in New York, Victoria and Albert (V&A) Museum in London and The Andy Warhol Museum in Pennsylvania. For the vivo Imaging Academy series, Michael will be sharing his insights about Portrait Photography: Journey to understand what defines to be an iconic image.

Peter Van Agtmael

Known for his surrealist style of photography is multi-awarded photographer Peter Van Agtmael who is also based in New York. Heavily influenced by his Yale history degree and the 911 attacks, his works usually reflect images of conflicts, history, nationalism, militarism and social classes. He works with the New York Times and his works are archived by the International Center of Photography, Houston Museum of Fine Arts, Deutsche Bank and Yale University Art Gallery.

Because of his extensive work especially on the US wars in Israel and Palestine, Peter has been recognized by the W. Eugene Smith Memorial Fund, the Magnum Foundation, Pictures of the Year International (PoYI) and the Pulitzer Center, among others. For the vivo Imaging Academy series, Peter will be talking about Documentary Photography: Finding the beauty in the ordinary.

Issa Barte

Michael and Peter will also be joined by other renowned photographers who are also experts in their respective fields. Among them is artist and photojournalist Issa Barte. Despite picking up photography only during the pandemic, her passion and dedication to giving a platform to the existing climate crisis at a grassroots level made it too difficult for National Geographic not to notice her work. In 2021, she was recognized as one of NatGeo’s 25 Young Explorers and Changemakers around the globe. Issa will be sharing her story and some expert tips through her episode Nature Photography: empowering change through photography.

E-Jay Zhang

ZEISS Ambassador E-Jay Zhang specializes in urban architecture, night scenes and night portrait photography. All the way from China, E-Jhay will be spearheading the episode Night Shot: Capture Amazing City Landscape at Night. 

To complete the list of masters and experts is Raul Romo, a self-taught freelance photographer based in Los Angeles, California. He specializes in portraiture and fashion photography.

Raul Romo

His works include magazine cover shoots for popular celebrities like Lady Gaga, Camila Cabello and Ashanti. For the vivo Imaging Academy master class series, Raul will be talking about Commercial Photography: Leverage lights and colors for stylish portraits.

Learn From Some of the World’s Best

The vivo Imaging Academy masterclass series will be available on vivo Philippines’ official Youtube and TikTok channels starting this month. The first episode featuring Michael Halsband will be available on June 15-20 while each of the remaining episodes will be premiered individually in the succeeding months following this schedule: Peter Van Agtmael (July 15-20), Issa Barte (August 15-20), E-Jhay Zhang (September 15-20) and Raul Romo (October 15-20).

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About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news

Xiaomi 11T Series, still the phone to beat after launch last October 2021

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When it comes to smartphones, it’s important to invest in one with features that can hold up for a long time. The Xiaomi 11T Series has achieved this, and then some.

This Xiaomi smartphone is known for its 108MP pro-grade camera, ideal for capturing cinematic shots, and a flagship-like processor that delivers powerful performance all around.

The 11T and 11T Pro were released last October 2021, but fans still stand by their sustainable capabilities, cementing their spot as competitive smartphones in the market.

Here’s a deeper look into what makes the Xiaomi 11T Series a standout until now:

Striking cameras

Both the Xiaomi 11T and 11T Pro are equipped with an impressive line of innovative camera technologies. They come with 108MP wide angle, 2x telemacro, and 120° ultra-wide angle lenses that deliver a “cinemagic” experience when shooting photos and clips. The 11T Pro even takes it up a notch with stunning 8K quality video.

Swift, smooth processors

A fast and efficient processor is key to having a reliable smartphone for years to come. The Xiaomi 11T Series can sustain the fun while scrolling through social media, playing mobile games, and capturing content with their equally fast processors.

The 11T is installed with the Flagship MediaTek Dimensity 1200-Ultra chipset, while the 11T Pro is powered by the more powerful 5nm Qualcomm Snapdragon 888. Both smartphones guarantee a smooth performance on all fronts.

As fast-charging as they come

The Xiaomi 11T Series’ charging system and massive 5000mAh dual-cell battery, never ceases to amaze enthusiasts.  The 11T’s fast 67W wired charging can juice up the battery to 100% in 36 minutes.

The 11T Pro impresses with its 120W Xiaomi HyperCharge, the industry’s fastest charging speed to date, which can fully charge the phone battery in just 17 minutes. This is the best battery and charging technology that Xiaomi has introduced to date, allowing users to use their device all day without a hitch.

More affordable price point

The Xiaomi 11T Series has qualities that can keep up with the ongoing shift in technology and meet users needs, especially in terms of content creation. It is also accessible to enthusiasts in all Xiaomi stores and website, as well as Lazada and Shopee. Now, they can cop both models at P2,000 off courtesy of the Price Slash Promo:

Xiaomi 11T Pro SRP

(Before): PHP 27,990 (8GB + 256GB) | PHP 29,990 (12GB + 256GB)
(NOW) : PHP 25, 9999 (8GB + 256GB)) |PHP 27, 999 (12GB + 256GB)

Xiaomi 11T SRP

(Before): PHP 21,999 (8GB + 128GB) | PHP 24,999 (8GB + 256GB)

(NOW): PHP 19,999 (8GB + 128GB) | PHP 22,999 (8GB + 256GB)

Interested buyers can also avail of up to 12 months installment when using major credit cards. (Terms and conditions apply)

Enjoy consistently powerful performance and impressive cinemagic experience with the Xiaomi 11T Series. For updates and more information, visit Xiaomi’s official website.

Xiaomi and Leica Camera announce long-term strategic cooperation: A new era of mobile imaging begins in July

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Xiaomi and Leica share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits.

Beijing, CHINA - On 23 May, Xiaomi, the world's leading consumer electronics and smart manufacturing company, and Leica Camera, whose legendary reputation is based on a long tradition of excellent quality, innovative technologies and German craftsmanship, officially announce their strategic cooperation in terms of mobile imaging. 

The first imaging flagship smartphone jointly developed by the two companies will be officially launched in July this year.

Founded in 2010, Xiaomi is currently the world's third-largest smartphone manufacturer. Since its establishment 12 years ago, Xiaomi has always practiced the mission of 'relentlessly building amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology', its smartphones and other products are sold in more than 100 countries and regions around the world. With strong R&D strength and continuous long-term investment in technology, Xiaomi has become an important leader in technological innovation in the fields of consumer electronics and smart manufacturing. And in the field of imaging, based on its long-term technical accumulation in lens optics, chips, algorithms, etc., as well as its deep understanding of mobile photography, Xiaomi provides extraordinary photography experiences including portraits, night scenes, and snapshots.

For over 100 years, Leica Camera has been creating lightweight cameras favored by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best, and continue to attract new generations of consumers who aspire to achieve “the Leica image look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica attracts well-known photographers and emerging new talents around the world.

Xiaomi and Leica share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits.

"Xiaomi focuses on creating the ultimate user experience, and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other's pursuits and ideas and appreciate each other's advantages and industry. This cooperation will provide a strong boost to Xiaomi's imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion." says Lei Jun, founder, chairman and CEO of Xiaomi Group.

"It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successively worked on the goal of providing customers a new era of mobile photography. We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging." adds Matthias Harsch, CEO of Leica Camera AG.

Master every scene with the Xiaomi 12 Series at these local destinations

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An exceptional phone ideal for every travel scenario

The Philippines is home to many world-class tourist destinations and heritage sites. As travel restrictions in the country start to ease, it’s the perfect opportunity to pack up, and embark on unforgettable adventures.

These trips won’t be complete without capturing every thrilling moment. Master every travel scenario with the new Xiaomi 12 Series, a device built to deliver clear, crisp photographs in any situation.

Here’s how one can utilize the Xiaomi 12 Series’ features at these key destinations:

Magical Siquijor

https://www.youtube.com/watch?v=58tggYAo_Xg

Siquijor is shrouded in both mystery and magic as it’s known as an island inhabited by “healers.” It has numerous pristine beaches with snorkeling sites, picturesque waterfalls, and historic landmarks that will inspire travelers to live in the now and capture every inch of their beauty using the Xiaomi 12 camera.

The smartphone boasts a pro-grade 50MP main camera with ultra-wide and tele macro lenses. It also includes a triple 50MP camera array with telephoto and ultra-wide lenses. As actress Rhian Ramos notes, these features will allow one to “see life in a more vivid view.”

Travelers can effortlessly shoot sceneries and portraits in Siquijor through Xiaomi 12’s Snapdragon 8 Gen 1 Meanwhile, the advanced 4nm processor with 5G allows users to share their moments with others on social media in no time.

Captivating Camarines Norte[

https://www.youtube.com/watch?v=tA62ntm-n5s

Camarines Norte is not only a surfing spot, it also provides a food adventure for those who want to try authentic Bicolano cuisine during one’s trip. Trying out something new is always exciting, which is why, as Chef Jose Sarasola puts it, it’s important to be open to try new dishes to increase one’s appreciation for diverse experiences.

Whether one is sharing a plate of spicy Bicol Express or surfing the waves of Bagasbas Beach, adventure seekers can document everything with the help of Xiaomi 12’s ProFocus technology. This offers subject learning and tracking algorithms that anticipate movement with Motion Tracking Focus, Motion Capture, and Eye Tracking Focus features. The results are clear and seamless shots every time. And with the Xiaomi 12’s fast-charging 4500mAh battery with 50W wireless turbo charging, they’ll have enough juice to last a whole day of activities.

Epic Camiguin

https://www.youtube.com/watch?v=VX9TGl3CvA8&t=7s

Known as the “Island Born of Fire,” Camiguin island has a remarkable shape due to unexpected volcanic eruptions. Apart from its scenic beaches, travelers can also hike up the island’s highest peak, Mount Mambajao (1,713 above sea level) for a unique experience.

Hiking requires getting up at the crack of dawn. This is the ideal time to experiment with the Xiaomi 12’s Ultra-Night Video and Multi-Scene Night Views to capture subjects in low light. Portrait Night Mode and other night mode capabilities on wide angle and ultra-wide angle cameras automatically brighten up videos and photos to make them more vivid.

Travelers can also enjoy music from the Quad Speakers feature SOUND by Harman Kardon technology while camping, or enjoying a bonfire with friends.

No matter where you are in the Philippines, you can #MasterEveryScene in the Philippines with the Xiaomi 12 Series. With top-of-the-line camera features and specs, you can create stunning travel content that’s worth looking back on.

Get the Xiaomi 12 Series at nearby Xiaomi stores[A4] . For more information and updates, visit https://www.mi.com/global.

Xiaomi explores people, cultures and life of Southeast Asia

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Embarks on a journey through the lens of Xiaomi 12 Series to Master Every Scene with four visual storytellers from Vietnam, Malaysia, Philippines and Thailand.

Xiaomi brings together four visual storytellers across Southeast Asia to share their passions and stories with the latest Xiaomi 12 Series. The campaign ‘Proactive Action’, produced by National Geographic Creative Works for Xiaomi, documents and raises awareness of causes that are close to the hearts of the storytellers, in an effort to create interest and preserve their existence. The stories are told through the eyes of a celebrated photographer from each country reflecting their local perspective - Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam.

KM Leong, General Manager for Southeast Asia of Xiaomi International shares, “We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives and cultures in Southeast Asia. Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene.”

Proactive Action will feature a series of photos and a short video to highlight the different themes chosen by each explorer, where the Xiaomi 12 Pro will put in tests of its triple 50MP pro-grade camera lenses, highlighting especially new features such as ProFocus and Ultra Night Video. The campaign encompasses a wide array of social, cultural and environmental themes that are close to each explorers’ hearts.

Gab Mejia (Philippines)

Gab embarks on a journey to document the cultural and natural aspect of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight on the theme and importance of cultural and natural heritage preservation.

Annice Lyn (Malaysia)

Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.

Sirachai “Shin” Arunrugstichai (Thailand)

Shin explores one of the largest remaining mangrove forest of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also shows the intertwining relationships of the local community and its rich natural resources.

Linh Pham (Vietnam)

Linh gets to know Ho Chi Minh City’s culture riches by exploring the its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.

Celebrating life and culture in SEA

As part of the campaign, Xiaomi will be holding a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for those who want to showcase their skills and share the fascinating parts of their lives and culture. The photo contest runs from May 14 until June 14, 2022 and is open to individuals who own a Redmi or Xiaomi phone. Participants are encouraged to take the best photos that represent the theme.

A Xiaomi Smart Package (Mi TV P1 55", Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) is up for grabs for the Grand Prize Winner alongside being named as a Xiaomi Photography Ambassador. Four consolation prize winners will be named and will take home Xiaomi Buds 3.

Winners will be announced on June 17, 2022. For more information on the terms and conditions of the contest, stay tuned at Xiaomi Philippines social media pages.

Learning to Master Every Scene from the Masters

Photography enthusiasts who want to learn from the master, can get hands-on experience during the Xiaomi Photography Academy Masterclass to be held at the Masungi Georeserve on May 14, 2022.

The free-to-enter masterclass is open for all Xiaomi 12 Series users and they will get a chance to meet and learn from Gab Mejia, a National Geographic Photographer, who has been using the Xiaomi 12 Pro to take scenic photographs. Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.

Interested participants may sign up via this link. Qualified participants shall receive the full event details.

This is the first time where Xiaomi works with National Geographic Creative Works in Southeast Asia to produce illuminating work through the lens of Xiaomi 12 Pro.

Xiaomi 12 Series is the latest premium flagship series by Xiaomi featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects – boasting a pro-grade triple camera array that stars a massive 50MP main wide-angle camera, with 8K recording capabilities.

For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.