Here's fun, festive, exciting, and enriching experience, and many things to different people!
In celebration of our
silver jubilee, we, the Ateneo de Manila High School Class of 1987,
bring you the Blue Market - a weekend fair with a twist. Not unlike
the usual Saturday-Sunday bazaars full of great deals, curious finds,
and gastronomic delights, the Blue Market serves up all that, and so
much more. It is a special batch fundraising project, in support of
social entrepreneurs, student business initiatives, and similar micro
enterprises, for the benefit of the Tulong-Dunong Foundation and the
Philippine Province of the Society of Jesus.
Beyond providing a venue
for buyers and sellers to come together, the Blue Market is a vehicle
for helping social enterprises and student ventures take off at
minimal cost, with a ready clientele. As a natural draw for members
of the Ateneo community, as well as residents of neighboring villages
such as Xavierville, La Vista, and the like, the Blue Market easily
assures these incubating endeavors of a constant and loyal customer
base. This gives them instant access to a large group of shoppers
with tremendous purchasing power, and affords them a unique
opportunity to understand, interact and build relationships with a
broader spectrum of consumers they would otherwise have little chance
of tapping.
For some, an innovative
product or a particularly worthy advocacy may find favor with
benefactors willing to throw their full support to see such ideas and
undertakings to fruition. Aside from this, the Blue Market is also a
valuable marketing resource. It can provide significant exposure to
the various social enterprises via its website, and promote their
products and services to an infinitely wider audience.
For market-goers, this is
a chance for spending time with family, touching base with old
friends, forging new partnerships, relaxing, unwinding, and sharing
blessings while making great new finds and savoring the joys of
shopping. It is a simple yet effective outlet for lending support to
young companies and apostolate communities, and in so doing, taking
part in nation-building and the empowerment of the less fortunate.
The Blue Market is many
things to different people. It is a unique and solid launch pad for
young, commercial undertakings. It is a practical learning lab for
budding entrepreneurs. It is an arena for giving back to the
community. It is a fun, festive, exciting, and enriching experience,
where everyone can answer the Ignatian call towards being men and
women for others.
The Blue Market, a
fundraiser by the Ateneo de Manila High School Batch of `87, takes
place November 17-18, and 24-25, between gates 1 and 2 of the Ateneo
de Manila parking lot in front of the Blue Eagle Gym, right along
Katipunan Avenue in Quezon City.
