Showing posts with label Advocacy. Show all posts
Showing posts with label Advocacy. Show all posts

March 2, 2024

Social media influencers take on challenge to be Creators #ForEveryChild to protect children from online abuse and exploitation

As the country wraps up this year’s Safer Internet Month, UNICEF Philippines awarded the first-ever annual badge of recognition to digital influencers who accepted the challenge to be Creators #ForEveryChild. They have lent their unique creative platforms and reach to fight for the rights of every child in the country, especially the most vulnerable to online abuse and exploitation.

(Left to Right): Creators #ForEveryChild Anina Rubio, AJ Bacar, Cat Triviño and Buji Babiera together with UNICEF Philippines Advocacy and Communications Chief Lely Djuhari (center)


The Creators #ForEveryChild -  AJ Bacar, Anina Rubio, Buji Babiera, Cat Triviño, Ginger Arboleda, Inka Magnaye, Jing Ruiz, Karl Bautista, Raco Ruiz, Reb Atadero, Riyan Portuguez - received the badge and certificates of appreciation during the Safer Internet Convention on Digital Responsibility held by UNICEF today. These influencers’ have contributed to ending online sexual abuse and exploitation of children, including abusive and exploitative materials. This is very timely, as most Philippine children and young people look up – some of them exclusively - to social media influencers for informative content.

This year’s theme calls on everyone to prevent this scrouge and work with Government to step up implementation of Republic Act 11930, otherwise known as the Anti-Online Sexual Abuse and Exploitation of Children and Anti-Child Sexual Abuse and Exploitation Material Act, that strengthens the country’s response and protection of children to online predators. According to a UNICEF-ECPAT-Interpol Disrupting Harm study, 20 per cent of children, 12 to 17, reported being victims of this abuse in 2021. Unfortunately, due to stigma, disclosure is disproportionately low - despite various reporting channels. Only 0-4 per cent of victims ever reported, and only 0-3 per cent know how to report to the police or to helplines.   

The convention was attended by close to 100 children and youth who co-developed a Digital Responsibility Programme which aims to increase the capacity and protective behavior of learners and teachers in navigating online and digital platforms. It was organized by the Positive Youth Development Network, the Department of Education and the local government units of Valenzuela City and Angeles City with UNICEF support. 

UNICEF Philippines underscores the importance of adults and children in growing their understanding of their digital responsibility. Safer internet Month is helping build youth, parent and caregiver’s digital literacy or the skills they need to live, learn, and work in a society where information is increasingly channeled through digital technology and social media. Ultimately, the collective effort will maximize the positive experience that children and young people can get from the internet, while preventing all forms of online abuse and exploitation. 

February 26, 2024

Heartfelt Care: CHERRY Cares and Tondo Medical Center is offering Free ECG Testing this National Heart Awareness Month


CHERRY, through its Corporate Social Responsibility arm, CHERRY Cares, launches a month-long Free ECG Testing in celebration of National Heart Awareness Month.
  • Tondo Medical Center volunteers using the CHERRY Smart Blood Pressure Monitor
With heart disease remaining the leading cause of death globally, it is imperative to raise awareness about the importance of heart health and early detection of cardiac issues. ECG (Electrocardiogram) testing is a simple and non-invasive procedure that can detect abnormalities in the heart's electrical activity, aiding in the early diagnosis and prevention of heart-related complications.

CHERRY Cares is spreading the love by offering a free ECG testing to 100 indigent patients at Tondo Medical Center. Further, five units of CHERRY Smart Blood Pressure Monitor are donated to the aforementioned medical center. By integrating advanced features and connectivity options, these devices offer a range of advantages for healthcare providers and patients alike.

"We want to encourage heart health and wellness within our community. Hence, individuals can take proactive steps toward understanding and safeguarding their heart health," said Agnes Conopio, PR-CSR Senior Manager, CHERRY.

The free ECG testing initiative will be available to indigent individuals of all ages throughout the month of February. Participants will have the opportunity to undergo a thorough examination conducted by certified healthcare professionals, with results provided.

CHERRY Cares is committed to raising awareness and providing resources for prevention and treatment, ensuring that everyone, regardless of socioeconomic status or background, has the opportunity to live a heart-healthy life.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

February 19, 2024

“Ang Pag-ibig, Walang Kapintasan,” song for a child with down syndrome

Luis Harder and daughter Adeline Lois.

A family man raising his beloved daughter with down syndrome wrote and recorded a song that essentially captures the key themes in the community of families braving the same challenges.

The digital single “Ang Pag-ibig, Walang Kapintasan,” was released last November and sung by Luis Harder, a musically inclined professional who is the current president of Down Syndrome Association of the Philippines, Inc. (DSAPI).

The song was released on digital stores in time for the 13th birthday of the singer's daughter Adeline Lois.

Harder shared, “I recall playing the guitar one time when all of sudden, a four-chord song came out of thin air. The composition was able to summarize my experiences as a parent and express the depth of the emotions I have for my daughter.”

The singing family man, who is also the CEO-President of Wings Technology Enterprise Inc., initially searched for someone else to sing his composition until the song's record producer and arranger Aubrey Alamani convinced him to interpret it himself.
The singing CEO-President of Wings Technology Enterprise Inc.

“Ang Pag-ibig, Walang Kapintasan” has now taken the shape of an anthem for families raising children with special needs. It is deemed a relatable ballad that definitely strikes a chord with Persons With Disabilities (PWDs). Its Tagalog lyrics reach out to those who wholly understand the challenges of having a child with special needs.

The 64-year old Harder, who is also the cousin of actress Carmi Martin, used to go around as a bar-hopping folk singer in Metro Manila, as well as in cities like Baguio and Dagupan. He could sing, play the bass guitar, and write songs, poised to deliver when inspiration strikes.

The multi-faceted talent who likewise does creative photography noted, “Literally my world turned into mere black, white, and gray when we found out our daughter’s condition."

Harder acknowledges his wife Sannie's role in the raising of their daughter. He added, "God has opened new windows and doors and we started realizing something good is coming out of our situation. Pakiramdam kong merong kanta that needed to be written down.”

At some point he became a worship leader wherein his musicality was put to great use. He even won in a songwriting tilt with a piece he penned called “Isang Katauhan.”

On why he didn't push becoming a recording artist at an earlier age, he pointed out, “I really like playing music and singing. But I had to pursue other things in life like finishing studies, going to business, and raising a family.”

Down Syndrome Consciousness month
Harder, president of Down Syndrome Association of the Philippines, Inc. (DSAPI), is an inspiring presence as singer-songwriter behind “Ang Pag-ibig, Walang Kapintasan.”


The release of “Ang Pag-ibig, Walang Kapintasan” now serves as a tuneful backdrop to the National Down Syndrome Consciousness Month currently being observed in this month of February.

On Wednesday (February 21), a down syndrome awareness conference dubbed “Happy Talk (Usapang Down Syndrome)” will take place 9 am to 3 pm at the Meeting Room A & B in Megatrade Hall, SM Megamall, Mandaluyong City.

Luis Harder himself is scheduled to have a live studio interview at Radyo Pilipinas Manila 738 khz with Ven Blones on the program “Usap-usapan.”

Then come March 24, Happy Walk takes place at Halls 1 and 2, SMX Convention Center Manila.

Notably, DSAPI is being honored as the year's Apolinario Mabini Organization for Persons with Disabilities. DSAPI has for years carried out its mission to provide awareness of down syndrome and help families dealing with it live meaningful lives.

The 22nd DSAPI Gold CUP dubbed "Tee-Up for Down" was held at Tagaytay Midlands Golf and Country Club last February 2.

According to Harder, DSAPI has been taking the lead in this effort since 1992 through volunteers, mostly parents of persons with down syndrome. He related, "Several activities are lined-up. If you have a child, a friend or know someone who may have Down Syndrome, we invite you to get in touch with the DSAPI Office at +63-2 8895-9642 or through their facebook page at https://www.facebook.com/downsyndromeassociationofthephilippinesinc."

The multifaceted talent and family man with Sannie and their kids.

The singing executive intends to continue producing music for noble causes. He related, “As president of DSAPI, I had talked with parents like me and Sannie who have a child with down syndrome. Alam ko ang sentiments nila at iisa lang ang pintig ng puso namin."

He added, "My song also goes to other children with down syndrome, and to other children with special needs, whether they belong to Filipino families or from different nationalities. If parents get to sing this song for their children, then the purpose is well-served.”









February 17, 2024

Cebuana Lhuillier Elevates Commitment to Empowering Filipinos Through Alternative Learning Program

Jean Henri Lhuillier and Cebuana Lhuillier Foundation Inc. (CLFI) reaffirm their dedication to enhancing the lives of Filipinos through their impactful initiatives. At the forefront of this commitment is the Alternative Learning Program (ALS), a groundbreaking initiative in collaboration with the Department of Education (DepEd).

The company recognizes the imperative role of education in shaping competent and productive individuals. To achieve this, the Foundation has strategically positioned ALS Community Learning Centers (ALS-CLCs) across the country.

CLFI has successfully established 155 ALS-CLCs across 70 provinces and reached 60,000 learners, marking significant progress in its mission to address educational gaps and empower learners from various regions. But beyond these impressive figures, the ALS boasts a commendable 63.36% passing rate, a testament to its holistic approach and program offerings.

This success is fueled by the program’s comprehensive curriculum, coupled with the unwavering dedication of ALS educators, who receive full support from CLFI. The Foundation ensures that educators are equipped with the necessary resources and assistance to deliver quality education, further enhancing the impact of the program.

One of the ALS educators who exemplifies the positive impact of this support is Evie Madolid, an ALS Educator from Malabon. Madolid expressed deep gratitude for the invaluable assistance received from Cebuana Lhuillier, which fosters an environment where educators can inspire and guide learners effectively.

He said, “I’m very thankful to Cebuana Lhuillier for extending their help to the program, where they provided laptops, projectors, and other supplies that we can use to enhance the quality of our teaching."

“I feel so proud of my students and feel so fulfilled. They expressed their gratitude, saying that ALS has given them another chance to fulfill their dreams. Some of my students have reached out to me, sharing the good news of their achievements. I have a student who is now a police officer; some have become my co-teachers; others are now working abroad; and some have even started a small business. Finally, I can say that they really are successful,” he added.

This testament underscores Cebuana Lhuillier’s commitment not only to the learners but also to the educators, who play a pivotal role in shaping the success stories emerging from the ALS program. By providing comprehensive support, Cebuana Lhuillier ensures that ALS educators can continue to make a meaningful impact on the lives of their students, creating a ripple effect of positive change within communities.

“Education has always been deeply personal advocacy for me. I believe that it holds the key to unlocking the full potential of individuals and communities alike. To achieve this, it is essential to prioritize the empowerment of educators. They are the backbone of our education system, guiding and inspiring the next generation of changemakers. At Cebuana Lhuillier, we work tirelessly to ensure that they are equipped to deliver the highest standards of education,”said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
Cebuana Lhuillier continues to be a beacon of hope, championing education and empowerment through its ALS program. By addressing the unique needs of out-of-school youth and adults, the company is making significant strides in shaping a brighter future for communities across the Philippines.

February 13, 2024

HONOR Philippines gathers over 500 jumpers to raise awareness for heart health

The “HONOR Your Heart: A Jump Rope Workout for the Philippine Heart Center by HONOR Philippines in partnership with Jump Manila” was a huge success after over 500 participants joined the donation and awareness drive on heart health with the total proceeds will go to the beneficiaries of the Philippine Heart Center.
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HONOR X9b 5G fever hasn’t subsided one bit as over 500 jumpers flock in support
 for the Philippine Heart Center
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(L2R) HONOR PR Manager Pao Oga, Jump Manila Founder Erwin Ng, and
HONOR Brand Marketing Manager Joepy Libo-on

“This partnership has been truly meaningful for all of us in HONOR. What better way to shed light on heart health than during love month, right? We celebrate love every February, yet we know very little of our heart health. With the success of HONOR X9b 5G, a platform has opened for us to raise awareness on this important matter,” said HONOR Philippines Vice President Stephen Cheng.

“As long as we have a platform and as long as there are brands like HONOR Philippines that are willing to support this great cause, we will always aim to raise awareness on heart health,” said Jump Manila Founder Erwin Ng.

Held during the Car-Free Sunday Mornings at Ayala Avenue on February 11, over 500 jumpers flocked together in hopes of raising funds and awareness for the Philippine Heart Center. The jump rope workout, led by Jump Manila, was enjoyed by the participants. Food and refreshments were also sponsored by Fitbar, Gardenia, and Sip.

HONOR X9b 5G was put on a test yet again as the participants tried its viral smash and drop tests. First seen to destroy a hallow block and watermelons, the HONOR X9b 5G was seen to be smashing a hard-shelled coconut.

Priced at Php 16,999, the HONOR X9b 5G is readily available on Lazada (https://bit.ly/Laz_X9b_PressRelease), Shopee (https://bit.ly/Shop_X9b_PressRelease), TikTok Shop (https://bit.ly/Shop_X9b_PressRelease) and HONOR Experience or Partner stores.

To know more about the complete features of HONOR X9b 5G, you may visit: https://bit.ly/HONORPH_X9b_Pressrelease and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.



February 6, 2024

HONOR PH inks partnership with Philippine Heart Center, aims to raise awareness on Heart Health

"HONOR Your Heart” is HONOR Philippines Valentine’s Campaign promoting Heart Health

Jump for a cause! HONOR Philippines today announced its partnership with the Philippine Heart Center and Jump Manila in pursuit of raising awareneess on Heart Health this love month.
[L-R] Present at the MOU signing were Ms. Josephine M. Guillermo-Lopez, Deputy Executive Director – Hospital Support Services, Philippine Heart Center; Dr. Joel M. Abanilla, Executive Director, Philippine Heart Center; Stephen Cheng, Vice President of HONOR Philippines; and Erwin Ng, Owner of Jump Manila.

Dubbed “HONOR Your Heart: A fund-raising jump rope workout for Philippine Heart Center by HONOR Philippines in partnership with Jump Manila” aimed to raise funds for the beneficiaries of the Philippine Heart Center and promote education about heart health through a jump rope workout.

The event is open to the public and will take place on February 11 at the Ayala Triangle Gardens. Interested joiners can sign up here: https://bit.ly/HONORYourHeartPHC, and the first 100 to sign up will receive an exclusive HONOR X9b 5G x Jump Manila jump rope and a Dri-fit muscle tee!

“While HONOR X9b 5G champions durability, we, at HONOR, also promote active and holistic healthy lifestyle. This also sets our Valentine’s initiative aims to raise awareness on heart health. ” said HONOR Phlippines Vice President Stephen Cheng.

“Schemic heart diseases and heart attacks remain the No. 1 killer not only in the Philippines but in the world and I'm so glad that at this point in time, there are people outside the health institutions that have advocacies of improving the Cardiovascular Healthcare of our fellow men,” said Philippine Heart Center Executive Director Dr. Joel M. Abanilla.


Philippine Heart Center executives Ms. Josephine M. Guillermo-Lopez and Dr. Joel M. Abanilla, with HONOR Vice President Stephen Cheng and Jump Manila’s Founder and Owner Erwin Ng, sealed the partnership at Philippine Heart Center’s Medica Arts Building.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

January 31, 2024

IKEA Philippines donates P1.2M soft toy sales to Better World Smokey Mountain


IKEA Philippines recently donated over P1.2M to Better World Smokey Mountain (BWSM), a community center managed by San Miguel Foundation, to benefit more than 1,500 families and children in Tondo, Manila.
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Proceeds will help more than 1,500 families and children in Smokey Mountain, Tondo
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The proceeds of the donation drive were from the Swedish home furnishing brand’s Better World, Better Toys campaign wherein P50 from every purchase of any soft toy will be donated to Better World Smokey Mountain. Customers chose from wide variety of irresistible cuddly companions, ranging from the KRAMIG panda bear to aquatic mammals of the BLAVINGAD collection, and space creatures and aliens from the AFTONSPARV collection.

More than 24,000 IKEA soft toys were sold in the duration of the drive from November 13 to December 16, 2023.

“We are extremely grateful for the continuous generosity of IKEA Philippines. From the ideation phase of BWSM to now furthering the cause of our centers, IKEA has been there with us not only in terms of financial support but in other aspects as well,” said Mark Rebucan, Program Associate, San Miguel Foundation

The funds shall be utilized in the implementation of additional extra-curricular activities that will allow members of all ages to hone their creative skills including dance, music, and arts. Additionally, the funds will help procure other materials needed for the establishment of another playground that will cater to babies and toddlers. Income-generating projects for its members such as livelihood programs of nanay leaders will also benefit from the donation.

In September 2023, IKEA Philippines provided and assembled home furnishings for the classrooms and library of Better World Smokey Mountain community center that serves as a learning and skills development center for 2,500 families or roughly 12,500 individuals from the historically underserved communities in Tondo.

Creating partnerships for positive impact in social communities is one of IKEA Philippines’ sustainability commitments. Currently, IKEA is also working with R2R (Rags2Riches) as their sewing service provider in IKEA Pasay City.

Find out more about the IKEA mission of building a better everyday life for the many people. Visit IKEA Pasay City or www.IKEA.ph/FY23SustainabilityReport for more details.

Cebuana Lhuillier and Jean Henri Lhuillier’s impact on uplifting Filipino lives through learning initiatives

Cebuana Lhuillier and Jean Henri Lhuillier continue its commitment to uplifting Filipino lives through its impactful educational initiatives. With education at the forefront of their advocacy, these initiatives represent a transformative journey toward a brighter and more educated future for the Philippines.

Through its corporate social responsibility arm, Cebuana Lhuillier Foundation Inc. (CLFI) leads the charge with its Nationwide Scholarship Program, providing support to intellectually gifted yet financially constrained students. Aside from the annual scholarship grant, the program offers employment opportunities in Cebuana Lhuillier’s parent company, PJ Lhuillier Inc. (PJLI), and provides additional learning resources to its scholars and learning sessions. In collaboration with 14 academic institutions all over the country, close to 1,000 graduate scholars have emerged nationwide. This not only opens doors for the scholars but also creates a ripple effect as they contribute to uplifting others through education.

Another of its initiatives is the Alternative Learning Program, which addresses the needs of out-of-school youth and adult learners across the Philippines. These ALS community learning centers (ALS-CLCs) empower individuals to complete basic education, transforming them into competent and productive members of society. Since it was established in 2013, 155 ALS-CLCs have been built across 70 provinces, reaching almost 60,000 ALS learners.
Jean Henri Lhuillier 

“I have always been a staunch advocate for education. At Cebuana Lhuillier, it is our firm belief that the journey of learning holds the key to transformative change, shaping destinies and creating a profound impact on individuals. Through our initiatives and programs, we strive to improve lives and contribute to the growth of a country built on the foundations of knowledge and empowerment,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

A shining example of success is Atty. Pia Faustino, a Ka-Cebuana who has been with the company for over 20 years now. Faustino was a CLFI scholar during her undergraduate years. Upon completing her degree, she received a job offer as the Administrative Assistant in the Legal Services Group (LSG) of PJLI. It was within this role that she discovered her passion for law, and with the unwavering support of her colleagues and bosses, she decided to pursue further studies.

Embracing the challenge, Faustino embarked on her remarkable journey through law school and in 2023, her dedication and hard work culminated in passing the Bar, earning her esteemed title of a lawyer.

“I’m very grateful to the Lhuillier family and all LSG Group Heads. Everyone has been so supportive, even my colleagues. Just last year, I passed the bar. Law school was not a walk in the park, I had my ups and downs, but I was determined to finish it and to pass the bar. Now, just fresh from passing the bar, I still crave learning and opportunities. I hope and pray to become a good lawyer,” said Faustino.

Faustino's trajectory from scholarship recipient to accomplished lawyer exemplifies the transformative power of educational support and the opportunities for growth that Cebuana Lhuillier and Jean Henri Lhuillier provides.

As Cebuana Lhuillier and Jean Henri Lhuillier continue to spearhead impactful initiatives, the vision for educational empowerment echoes far beyond the programs themselves. It resonates in the lives changed, the communities uplifted, and the promise of a brighter future for the Filipino people.

January 30, 2024

Look great, do good as Globe, SMAC partner anew for the Hapag Movement


This New Year, let your beauty bloom into a force for good with Globe and SMAC's inspiring campaign, "Ibalik ang Sarap ng Pasko sa Hapag."

As you revel in the joy of finding the perfect beauty treats for your holiday look, your purchases at SM Retail affiliates, become a powerful act of kindness, transforming your holiday shopping into an opportunity to support families in need through the Hapag Movement.

“Every beauty product you choose carries a deeper significance. With each swipe of your SMAC, you're not just expressing self-love but also extending a helping hand to disadvantaged Filipino families,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.

“At Globe, we believe in the power of meaningful partnerships, and with SMAC, we’re making each beauty purchase a step toward a brighter, more hopeful world,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

As you navigate through the aisles of your favorite beauty shops at SM, your selections can spark a ripple of generosity. Make your celebrations resonate with the spirit of giving by donating SMAC points while picking out your holiday must-haves at the following stores:

SM BEAUTY (January 2-31, 2024): Extend your season of giving into the new year, with the opportunity to donate up to 800 SMAC points with your beauty purchases.

THE BODY SHOP (January 2-31, 2024): Embark on a journey of conscious consumption by donating 50 SMAC points when you avail of eco-friendly products.

The Hapag Movement, which brings together technology, corporate social responsibility, and community care, aims to help 500,000 Filipinos facing involuntary hunger. Determined to make a lasting difference, Globe and SMAC partnered again this year to help expand this noble cause, aligned with Globe's commitment to creating sustainable futures and eradicating hunger.

Involuntary hunger continues to afflict Filipinos, with about 1 in 10 families saying they experienced hunger at least once in the past three months in a Q3 2023 Social Weather Stations survey.

Redefine beauty this holiday season where every makeup, every fragrance becomes a symbol of compassion and change. Shop, donate, and be part of this extraordinary movement that combines looking great with doing good.

This year’s fund-raising initiative for the Hapag Movement is backed by the following brands:

● SM Fashion at the SM Store

● Levi’s

● Forever 21

● Ecco

● Simply Shoes

● The Body Shop

● SM Beauty Section at the SM Store

● Our Home

● Crate & Barrel

● Kultura

● SM Appliance Center

● Surplus

● Sports Central


Learn more about Globe and SMAC’s collaboration by visiting https://digiweb.smac.ph/perks/ibalik-ang-sarap-ng-pasko and https://www.globe.com.ph/globeofgood.

January 13, 2024

Pawsitively Impactful: CHERRY Cares supports Animal Shelters through its Project Pa-Help Paw


CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, has embraced a commitment to support local animal shelters through its project Pa-Help Paw.

The special project Pa-Help Paw started in December of 2021. It strives to promote animal welfare by giving food, medications, CHERRY Pet products, and other necessities to predetermined animal rescue agencies and recipients.

At the core of CHERRY Cares’ initiatives lies a genuine concern for our four-legged friends. By reaching out to San Mateo Municipal Pound and House of Strays, the company has taken significant steps to address the growing challenges faced by these shelters. Dog food, cat food and pet shampoo were allocated to aid the overall maintenance of the facilities.

“When we say inclusivity, this includes our fur families through our Pa-Help PAW Project. This is one of our ways to give back and create a happy and healthy relationship with our pets. Let us treat them as part of our family and give them equal rights rather than just co-existing,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

This initiative has unlocked our fur-mily’s strong bonds with their humans and encouraged positive behaviors free from abuse, neglect, and abandonment.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

January 10, 2024

Chevron holds annual coastal cleanup in Batangas for sea turtles nesting season

Chevron employees and members of the local government in Batangas joined hands during the annual coastal cleanup in San Pascual Batangas.

To help pave the way for a safer sea turtle nesting season, Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, and its partners managed to collect about 685 bags of non-biodegradable and biodegradable trash from the coast of San Pascual, Batangas during a recent coastal cleanup. 

CPI has been organizing the coastal cleanup in San Pascual for 10 years which is a nesting site for Olive-Ridley sea turtles. The activity also aims to boost the volunteerism spirit among the people of CPI and the community in San Pascual. More than 80 participants, composed of employees and contractors from CPI and the local government unit, joined this year.

The coastline in San Pascual straddles the Chevron Batangas Terminal, which has been a major facility of Chevron for more than 65 years and a home to marine animals, including sea turtles. More recently, 10 Olive Ridley sea turtle nests were spotted near the foot of the wharf between the causeway. To date, Chevron Batangas has released a total of 111 hatchlings. CPI commits itself to making the shoreline a safe habitat for sea creatures as part of its dedication to human safety, livelihood, and the environment.

January 4, 2024

Globe’s Hapag Movement fulfills wishes of Cebu scholars through ‘Wish’ screening


Until that evening two weeks before Christmas, 22-year-old Michelle Camus had never been to the cinema. She had only seen movies on television, hearing from friends all about the “ambiance” in a movie theater.

“They say inside the cinema it’s lights off. I thought the lights were turned on. I really wanted to experience this, watching in the cinema. This is not just my wish. Ginusto ko talaga makarating sa cinema (I really wanted to go to a cinema). And at the age of 22, I’m here. So napakasaya naman nito (I’m really happy about this)!” she excitedly said.

Camus is among 69 scholars of Tzu Chi Foundation who were treated to a full cinematic experience organized by Globe’s Hapag Movement, with support from the We Are Ayala Business Club - Cebu (WAABC-Cebu). The scholars enjoyed a private screening of Disney Animation’s latest musical comedy “Wish” on December 12 at the Ayala Malls Central Bloc.

Indeed, it was a wish come true for the scholars, all students of humanities classes under Tzu Chi, among Hapag Movement’s implementing partners. Not only did they get to watch the movie in a private screening in one of Ayala Cinemas’ most comfortable theaters, they also got to enjoy fun games, prizes, food, drinks and other surprises.

“For me it’s a great privilege. Bihira lang maka-join lalo sa ganitong pagkakataon, especially with scholars of Tzu Chi Foundation and together with the Hapag Movement. We’re so blessed. And hopefully marami pang matulungan ang Hapag at napaka-blessed namin sa taon ngayon dahil isa kami sa naimbita sa araw na ito (It is very seldom that we get this kind of opportunity, specially with scholars of Tzu Chi Foundation and Hapag Movement. We’re so blessed and hopefully, there will be more people that the Hapag Movement will be able to help. We are really blessed this year because we got to be invited to be here today),” said Shyrwin Rondina, also among scholars invited to the screening.

Mariel Ybañez, Certified Commissioner at Tzu Chi Foundation Cebu, said: “These activities will help our scholars learn more about life through movies. In Tzu Chi, we teach them values and through this movie “Wish,” they will learn a lot. That’s really the teaching of Tzu Chi, for us to become a star for other people,” Ybañez said.

At the special screening, Patrick Gloria, Globe Group Vice President for External Affairs, spoke to the scholars about the Hapag Movement and thanked collaborators that made the event possible.

“This special screening organized by Globe is supported by WeAreAyala Business Club - Cebu for the benefit of the Hapag Movement. The Hapag Movement is a program where we help the most vulnerable people in society, especially children. We make sure we feed them right and give their families livelihood training so that they will have a sustainable source of income to put food on their table.  Thank you for doing this with us and let’s do this again next year,” Gloria said.

By leveraging technology and partnerships, the Hapag Movement aims to help 100,000 families battling involuntary hunger through supplemental feeding and livelihood training.

To learn how to help, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good#gref.

December 31, 2023

CHERRY Cares continues to spark hope on the fourth year of its Project Twinkle

CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, is once again making a meaningful impact on the community through its Project Twinkle. Since 2021, it has been a CSR program aimed at promoting the giving spirit over the holiday season.

The elderlies at House of Somang in Parañaque

This year, the focus is on reaching out to different child-care institutions, home for the elderly, street families, and the IP community. CHERRY Cares extends support to MBTC Manila Kids Home, Concordia Children Services, Inc., the Minstrels Rythym of Hope Foundation, Kanlungan sa Er-Ma, Reception and Study Center for Children (RSCC), Laura Vicuña Foundation, and House of Somang in Parañaque. In addition, the hope to bring a touch of warmth is also sent to the IP community of Sitio Magata, Tanay Rizal.

With a simple yet worthwhile get-together, the organization aims to create a space of happiness. Jollibee meals and Cosmic Plush Toys were given to the young hearts who have faced neglect, abandonment, and abuse. Moreover, CHERRY Cares also did the extra mile to ensure that the gifts distributed align with the practical needs of the recipients by granting their wish list. Essential food items and hygiene kits are provided, emphasizing the importance of their well-being.

The children of Kanlungan Er-Ma Inc.

Meanwhile, CHERRY Cares demonstrates that the holiday season is not only about festive decorations and celebrations but also an opportunity to make a positive difference in the lives of those less fortunate. The distribution of Media Noche package has reached 100 street families from different districts of Manila in coordination with DSWD-NCR.

The IP Community of Sitio Magata, Tanay Rizal receiving their Media Noche Package

“We are happy to light up lives and make this season brighter through our Project Twinkle. We’ve been doing this for quite some time. This is our CEO, Mr. Maynard Ngu’s way of returning the gratitude by simply giving back,” shares Agnes Conopio, PR and CSR Senior Manager of CHERRY.

As we conclude Project Twinkle 2023, one thing becomes abundantly clear: the spirit of generosity transcends the exchange connection that binds us all. Whether through a helping hand, a warm meal, or a simple act of kindness. For in giving, we receive the priceless gift of a more connected, resilient, and compassionate world."

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

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CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.



November 22, 2023

LG PH Marks a Milestone: Life's Good Day 2023

LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

  1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
  2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
  3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

November 16, 2023

CHERRY CARES donate 300 tablets to DILG in support of KONTRA DROGA B.I.D.A (BUHAY INGATAN, DROGA’Y AYAWAN) Program

CHERRY Cares— the corporate social responsibility arm of CHERRY Philippines, donates a total of 300 units of Flare Tab and Omega Tab Pro tablet to the office of Department of the Interior and Local Government (DILG) on November 13, 2023 in Quezon City. This is in behalf of their flagship anti-drug campaign—Buhay Ingatan, Droga’y Ayawan (BIDA) Program.

(L-R) Atty. Salvacion Z. Baccay, Dir. Debie T. Torres, Atty. Kevin R. Carpeso , ASec. Rolando C. Puno, Ginesty Gilboy, Rica Mae Herrero and Ruzelle Camposano at the turnover ceremony of 300 Cherry Flare Tab and Omega Tab Pro tablets at the DILG Office in Quezon City (November 13, 2023). AP Photo/DILG

BIDA Program is an enhanced and comprehensive anti-drug campaign of DILG nationwide that prioritizes rehabilitation and socioeconomic growth. It's an effort to reduce drug demand while increasing awareness among all facets of the community. The local government units recognized by DILG with exceptional performance in this campaign against illegal drugs are the beneficiary of the CHERRY tablets.

“We are glad that CHERRY Cares signifies its support to the BIDA program with its CHERRY tablets as we honor the outstanding contributions of our Anti-Drug Abuse Council (ADAC) awardees. The ADACs are our heroes committed in implementing the BIDA program and in ultimately achieving the goal of a drug-free Philippines. Surely, the tablets will be a big help to them,” said ASec. Rolando C. Puno, Assistant for Communications and External Affairs.

Atty. Salvacion Z. Baccay, Assistant Director of Bureau of Local Government Supervision; Dir. Debie T. Torres, Director of Bureau of Local Government Supervision; Atty. Kevin R. Carpeso, Head Executive Assistant; and Assistant Secretary Rolando C. Puno, Assistant for Communications and External Affairs were present in the donation turnover. They enthusiastically received the tablets handed over by CHERRY Cares representative, namely Ginesty Gilboy, CHERRY Program Officer; Rica Mae Herrero, PR and CSR Associate; Ruzzelle Camposano, CSR Program Officer; and Marra Lanot, PR and Content Writer.

“It’s an honor to support this initiative of DILG and our local government units. This is part of our appreciation to our LGU’s Anti-Drug Abuse Council. We are hopeful that the tablets will bring value and aid to their campaign,” said Agnes Conopio, PR and CSR Head of Cherry.

CHERRY Cares by MSN Foundation encourages our families and communities to stand with DILG’s campaign in fortifying the drug reduction activities of local government sectors; disseminating awareness through different online and offline material; ensuring the commitment of the national government units and encouraging partnership with various organizations.

To learn more about the foundation and its other programs, visit:

Cherry Cares by MSN Foundation Inc. Facebook page: https://www.facebook.com/CherryCaresbyMSNFI

___________________________________________________________________________________

CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.



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