PascualLab Banners 80th Anniversary with the Launch of Alevia-B and My Colla C

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Pascual Laboratories, Inc. (PascualLab), one of the top pharmaceutical companies in the Philippines¹ continues to expand its health and wellness portfolio on its 80th year in the industry with the launch of two new health and wellness products plus new campaigns for its flagship brands. 

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One of the top pharmaceutical companies in the Philippines forays into the mobility market

 and expands its beauty & personal care portfolio 

as it celebrates 8 decades in the industry 

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As it celebrates 80 years of delivering quality, family-friendly health and wellness products to Filipino families since 1946, PascualLab proudly enters the mobility market. It also launches its newest product under one of its core categories, food supplementation. 

ALEVIA B For Triple Action Relief for Muscle, Joint or Nerve-related Mild to Moderate Pain 

Consistent with its history of purposeful health solutions, PascualLab now enters the mobility market with one of its newest offerings Alevia-B that combines Paracetamol with Vitamins B1 (Thiamine), B6 (Pyridoxine), & B12 (Cyanocobalamin) in one convenient tablet to help relieve mild to moderate pain while supporting normal nerve function. ²,³ 

ALEVIA B features a triple-action formula that addresses different types of pain in a single formulation. 

• an analgesic component (Paracetamol) with neurotropic vitamins (B1, B6, B12), providing a complementary, mechanism-based approach to support relief across multiple pain components. ⁴ ,⁵  Paracetamol (Acetaminophen) is a widely used first-line non-opioid analgesic for mild to moderate pain². 

• Vitamins B1, B6, and B12 are essential for normal nervous system function and contribute to neuronal metabolism and myelin maintenance. ³,⁵ 

MY COLLA C Premium Marine Collagen + Vitamin C 

For people approaching their mid-30s and 40s, the time when one needs to focus on the things that truly matter; look ahead into the future; and make choices that prepare them for the next chapter, PascualLab unveils MyColla C. At this time when certain realities appear – aging; skin rebuild; and need for nourishment from within – MyColla C offers a pairing that makes perfect sense: 

• Premium Hydrolyzed Marine Collagen – building blocks that help support skin health: elasticity, hydration, and firmness 

• Vitamin C - essential in producing and maintaining collagen Collagen and Vitamin C work together to help support normal collagen formation and structure to achieve skin nourishment and radiance from within when paired with proper diet and exercise. 

My Colla C comes in different formats for varying lifestyles so users can choose what works: easy-to drink Strawberry Milk powdered drink in sachets; versatile and easy-to- mix with favorite drinks Unflavored sachets; and compact and easy Chewable tablets for those always on the move. Begin your brightest chapter with MyColla C, #MyPremiumCollagenChoice at Mercury Drug, Southstar Drug, Rose Pharmacy, St. Joseph Drugstore, and Watsons. 

GALING THAT KEEPS GOING 

This year, flagship brand Ascorbic Acid (Poten-Cee) Vitamin C also launched its #CeeGe Lang campaign while its no. 1 Lagundi brand Ascof Forte also launched its campaign on natural cough relief for various cough (not caused by bacterial infection). Meanwhile top psyllium fiber brand C-Lium Fibre unveiled its #PowerTheSlay campaign earlier this year to get Filipinos going and not be weighed down by irregular bowel movement while Poten-Cee + C highlights the benefits of bovine and marine collagen in one campaign: My Glow To Choice. To celebrate its 80th-anniversary, PascualLab also gifted customers with Php 80 Mercury Drug GCs for every accumulated purchase of PascualLab products worth Php 400. More offerings are also in the pipeline. 

80 YEARS of PASCUALLAB 

Launched in 1946 by founders Isosceles and Leonora Pascual to address the post-war needs of their fellowmen, PascualLab has since been continuously evolving to help address the health needs of Filipinos while keeping quality and care front and center. Now on its 80th, the company behind other product innovations such as OraCare Mouthrinse, PelarGo, and Glutaphos, looks forward with a theme that best captures its foundation, its purpose, and the Filipino excellence that factors in all these: #GalingThatKeepsGoing 

For more information, follow us at linked tree. 

Sources: 

1. IQVIA CHAP MAT Q1 2026 

2. Freo U, Ruocco C, Valerio A, Scagnol I, Nisoli E. Paracetamol: A review of guideline recommendations. J Clin Med. 2021;10(15):3420. 

3. Ang CD, Alviar MJM, Dans AL, Bautista-Velez GGP, Villaruz-Sulit MVC, Tan JJ, et al. Vitamin B for treating peripheral neuropathy. Cochrane Database Syst Rev. 2008;(3):CD004573.  

4. Alorfi NM. Pharmacological methods of pain management: Narrative review of medication used. Int J Gen Med. 2023;16:3247–3256.  

5. Calderón-Ospina CA, Nava-Mesa MO. B vitamins in the nervous system: current knowledge of the biochemical modes of action and synergies of thiamine, pyridoxine, and cobalamin. CNS Neurosci Ther. 2020;26(1):5–13.

James Reid embraces a new kind of freedom in “Sunny Side”

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The feel-good collaboration with Luke April previews the more assured musical direction of his upcoming album, honey, i’m home

James Reid embraces the freedom of simply being in the moment with “Sunny Side,” his new single featuring producer and artist Luke April, out August 27, 2026, via Sony Music Entertainment.

Driven by vibrant production, an easygoing rap section, and an experimental blend of filtered drums and guitars, the alternative pop track carries an infectious sense of movement without ever feeling rushed. Bright and effortlessly laid-back, “Sunny Side” also captures the feeling of having nowhere to be and being completely at ease with wherever the day might lead.

There’s more to “Sunny Side” than its carefree disposition. For Reid, the song explores a more assured understanding of personal freedom: choosing who he wants to be rather than being defined by outside perceptions.

“Yes, it’s about freedom, but it’s also about feeling untouchable,” the award-winning multi-hyphenate shares in a press statement. “Who I am is not defined by what people think; it’s who I choose to be despite what people think. Say what you want, I’ll be here on the sunny side.”

“Sunny Side” was conceived in an unusually relaxed, spontaneous recording environment. The song, along with several other songs from Reid’s forthcoming album, was produced by Luke April during a week-long creative session in a makeshift outdoor studio in the back garden of an Airbnb. With instruments scattered around, artists and producers coming in and out, and no fixed expectations for what the sessions needed to produce, the collaborators allowed the music to take shape organically.

Reid describes the atmosphere as instrumental to the record's laid-back outcome, with the lack of pressure creating room for instinct and experimentation. The track itself was largely developed through improvisation rather than an overly structured approach.

Luke April, meanwhile, brought an alternative pop-rock sensibility to the production, inspired by artists such as Dominic Fike. “Each section of the song sounds a tiny bit different from each other, which makes the listening experience more fun and journey-like,” April points out. “For every project that I do, whether it’s for someone else or my own, I turn off my smarty-pants brain and just let the ‘source’ do its thing. No overthinking, keep mistakes, be patient for happy accidents, and make sure everyone’s having fun during the session.”

The result is a track that feels deliberately loose and lived-in while maintaining the energy and polish of a contemporary alt-pop release. The musical references behind “Sunny Side” reinforce its sun-soaked, carefree character. April cites Dominic Fike’s “Sunburn” and Jean Dawson’s “Bruiseboy” as inspirations during the making of the track, while the finished record naturally lends itself to spontaneous drives, sunny afternoons, casual get-togethers, and days without a fixed itinerary.

“Sunny Side” will be part of the actor-musician’s forthcoming album, honey, i’m home, which will drop on September 10, 2026. The new release marks a confident leap, both lyrically and sonically, positioning Reid as a reliable hitmaker with a good ear for globally ready music.

According to James Reid, the album represents an arrival of sorts, one defined by acceptance and a more assured relationship with himself. As James puts it, “Honey, I’m home comes from a place of quiet confidence: a self-assuring kind of love, from freedom as acceptance, not rebellion. Home is where I’m most myself.”

“Sunny Side,” by James Reid featuring Luke April, is out now on all digital music platforms worldwide via Sony Music Entertainment.

When Connectivity Matters Most: PLDT Enterprise Brings Starlink Support to Mindanao Recovery Efforts

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In the aftermath of the powerful earthquake that struck parts of Mindanao, PLDT Enterprise, together with PLDT and Smart, deployed Starlink satellite connectivity solutions and mobilized emergency communications support to assist communities, responders and local government units in maintaining critical links during a time of urgent need.

PLDT and Smart immediately dispatched field and operations teams to assess network facilities and support restoration activities in affected areas, including General Santos City and several municipalities in South Cotabato. This was made possible through close coordination among PLDT Enterprise, the Department of Information and Communications Technology (DICT), and local government units on the ground. Assessments showed that most PLDT and Smart network facilities remained stable and operational, with service disruptions largely caused by commercial power interruptions affecting certain sites.

PLDT Enterprise successfully rolled out Starlink connectivity solutions in areas where communications infrastructure had been affected, helping provide vital connectivity for emergency response operations and local communities. These deployments serviced impacted areas, including Malungon Sarangani Provincial Hospital and Alabel Sarangani Provincial Hospital, as well as command centers and rescue operation centers supporting emergency response and coordination efforts in affected areas.

"During emergencies, connectivity becomes deeply personal. It allows people to reach loved ones, enables responders to coordinate more effectively and helps communities begin the difficult work of rebuilding," said Menardo “Butch" G. Jimenez Jr., Chief Operating Officer of PLDT.

Support for the Front Lines of Disaster Response When and Where Communication Matters Most

The deployment of Starlink solutions reflects PLDT Enterprise's broader commitment to delivering resilient and rapidly deployable connectivity to communities and institutions facing challenging circumstances, particularly in locations affected by disaster-related disruptions, power outages or geographic limitations.

“We strive to be the first responders for the first responders because restoring connectivity at the front line of a disaster can be a powerful force multiplier,” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group at PLDT Enterprise. “That means getting our response teams on the ground quickly to assess needs, restore services, and support connectivity where it matters most. The faster we reconnect communities and response teams, the sooner every call, every update, and every connection can help make a difference.”

The initiative underscores the importance of dependable and flexible communications infrastructure in supporting disaster response and community resilience. Through solutions such as Starlink Satellite Broadband, PLDT Enterprise continues to equip local governments, emergency responders and institutions with technology that can help sustain communications when conventional networks face significant challenges.

As Mindanao communities move forward from disaster response to rebuilding, PLDT Enterprise, PLDT, and Smart remain committed to working alongside local partners to support response and rebuilding efforts, ensuring that connectivity remains available when it matters most.

SM Investments, PHIVOLCS Partner to Strengthen Disaster Resilience through GeoRiskPH

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SM Investments Corporation, the parent company of the SM group, has partnered with the Department of Science and Technology-Philippine Institute of Volcanology and Seismology (DOST-PHIVOLCS) to strengthen the use of hazard and risk information in planning for its properties and operations across the country.

SM Investments, the parent company of the SM Group, and PHIVOLCS sign a memorandum of agreement to utilize GeoRiskPH. From left: Dr. Louernie De Sales, VP, Sustainability, SM Prime Holdings, Inc (witness); Timothy Daniels, Consultant and Head of Investor Relations and Sustainability, SM Investments; Dr. Teresito Bacolcol, Phivolcs Director; Dr. Renato Solidum Jr., DOST Secretary; Engr. Liza Silerio, SM Supermalls Vice President for Corporate Compliance, Head of Sustainability and Corporate Resilience (witness)

Timothy Daniels, Consultant and Head of Investor Relations and Sustainability of SM Investments, and Dr. Teresito C. Bacolcol, Director of PHIVOLCS, signed a memorandum of agreement covering SM's use of GeoRiskPH, a government platform that brings together information on natural hazards and related risks.

Under the agreement, SM will use GeoRiskPH tools, including HazardHunterPH Pro, Geomapper PH, PlanSmart and GeoAnalyticsPH, to assess potential hydrometeorological and geological hazards across its facilities, assets and operational sites. The information will help SM make better-informed decisions on its properties, business continuity plans and longer-term investments.

"Partnerships like this with the private sector contribute significantly in helping us better understand the country's multi-faceted needs regarding resilience," Dr. Bacolcol said. "The government actively encourages more public-private partnerships of this nature, as integrating data-driven hazard tools in businesses is essential for sustainable national development and effective disaster risk reduction."

For SM, the partnership is part of its long-term approach to investing in resilient businesses and communities.

"SM has always taken a long-term view of its investments. Understanding the risks around our properties and operations helps us make better decisions about where and how we invest," Mr. Daniels said. "Working with DOST-PHIVOLCS gives us access to the country's scientific expertise and better information to strengthen our businesses and the communities we serve."

The initiative supports SM's approach to both climate adaptation and broader disaster resilience. By incorporating information and methodologies from national scientific agencies into its planning, SM can better understand the physical risks facing its businesses and take these into account in investment, asset management and business continuity decisions.

The partnership also reflects the role businesses can play alongside government in strengthening national resilience. As SM continues to invest and expand across the Philippines, better information on local hazards can help it plan for growth while managing risks to its businesses and the communities in which it operates.

realme 16T 5G launches in the Philippines for as low ₱37/day via Home Credit

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Pre-order and enjoy ₱7,298 worth of offers, including a FREE Laifen SE Lite Hair Dryer, Privilege Card, and ₱2,000 OFF.

realme Philippines has officially launched the realme 16T 5G, headlined by an 8000mAh Titan Battery, a 50MP Sony IMX852 camera, and IP69 Pro dust and water resistance under the campaign tagline “More Power, More Moments.

Power That Lasts Up to Two Days

Equipped with an 8000mAh Titan Battery, the realme 16T 5G provides users up to two days of use on a single charge and comes with a 7-Year Battery Health Guarantee, retaining at least 80 percent capacity even after 7 years of usage. It's paired with 45W SUPERVOOC Charging, juicing up the battery from 0 to 50 percent in 46 minutes, and supports both wired reverse charging and bypass charging for gaming while plugged in.

Camera Ready for Every Vibe

Camera-wise, the system centers on a 50MP Sony IMX852 main sensor, running on TÜV Rheinland-certified LumaColor IMAGE Algorithm, built for accurate skin tones and balanced exposure between subject and background. Its standout feature is the Vibe Master Mode, which gives shots that classic film camera look straight out of the app. It's easy enough to use on Auto, but also lets users switch to Pro mode and shoot in RAW DNG for extra editing room, plus tweak the grain, sharpness, and saturation to match their own vibe.

And for those who want to add a little creativity into their shots, the realme 16T 5G is also loaded with NEXT AI imaging suite to achieve that ‘aesthetic shots’, including AI Edit Genie 2.0, AI Perfect Shot, AI Eraser, AI Portrait Glow, and AI Instant Clip

Smooth Display, Built Tough.

On to the display, the phone is equipped with a 6.8-inch display running up to 144Hz and 1,200 nits of peak brightness. It also carries an IP69 Pro rating which certifies it against high-pressure, high-temperature water jets on top of standard dust and submersion protection, along with ArmorShell™ protection, and military-grade shock resistance.

Pricing and Availability

The realme 16T 5G comes in Aurora Green and Starlight Black, with an SRP of PHP 22,999 (8GB+128GB) and PHP 24,999 (8GB+256GB). Starting August 28, it will be available for as low as PHP 15,731.

At all official realme stores nationwide, customers who pre-order the realme 16T 5G from August 28 to September 3 and claim their reserved unit from September 4 to 15 can enjoy offers worth ₱7,298, including a FREE Laifen SE Lite Hair Dryer, a Privilege Card with a 6-Month Extended Warranty and 6-Month Screen Damage Protection, plus an instant ₱2,000 OFF. Meanwhile, customers who purchase the realme 16T 5G during the First Selling Period from September 4 to 15 can enjoy offers worth ₱3,499, including a Privilege Card and an instant ₱2,000 OFF.

For flexible payment options, the realme 16T 5G is also available via Home Credit with 0% interest installment for up to 18 months, starting at just ₱37/day. From August 28 to September 15, customers can also enjoy an additional ₱500 OFF on Home Credit transactions using code REALME16T500.

#BidaMoment Campaign

Alongside the official launch, realme is also rolling out its #BidaMoment campaign, a play on “Be the Moment,” encouraging users to share their best realme-shot photos publicly using #BidaMoment and #BidaMomentwithrealme. Sixteen lucky winners will take home a realme 16T 5G, while select entries may also get the chance to be featured on a billboard.

For more updates on the realme 16T 5G and the #BidaMoment Campaign, follow realme Philippines' official Facebook page.