Toshiba elevates “Details Matter” into an award-winning initiative

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Toshiba Lifestyle Philippines, a global leader in home appliance innovation, earns two Awards of Excellence at the Philippine Quill Awards 2026 for its “Embodying the Takumi Spirit: Toshiba Lifestyle’s ‘Details Matter’ Campaign” recognized under the Marketing, Advertising and Brand Communication and Awards of Excellence for the Special and Experiential Events categories.

Toshiba Lifestyle Philippines representatives celebrate two Awards of Excellence at the Philippine Quill Awards 2026, recognizing the brand’s campaigns across marketing and experiential events, together with its PR and Influencer Marketing agency COMCO Mundo League of Enterprises.

The winning “Embodying the Takumi Spirit: Toshiba Lifestyle’s ‘Details Matter’ Campaign” was created to reintroduce Toshiba Lifestyle in the Philippines and strengthen its position as a partner for quiet luxury and intentional living. Rooted in the Japanese philosophy of Takumi, where precision, dedication, and attention to detail shape the way products and experiences are created, the campaign connected product innovation with a broader cultural and lifestyle narrative. It introduced new product lineups, including Morandi Gray, Nature Pure, and Japandi Suite, bringing together sleek design, thoughtful functionality, and Japanese craftsmanship to create home solutions that go beyond conventional expectations.

“These recognitions are a proud moment for everyone who brought ‘Details Matter’ to life. We wanted to show that craftsmanship is not only about creating beautiful products, but also about the care, passion, and purpose behind every detail. Throughout the campaign, we were able to share that belief with Filipino consumers and, together with our Takumi Masters and partners, celebrate what it means to create a home that feels truly personal,” said Anna Marie Alejandro, General Manager of Toshiba Lifestyle Philippines.

At the heart of the campaign were the Takumi Masters, each chosen for their expertise across premium fields such as fine dining, design, fashion, music, and contemporary living. Personalities such as Two Michelin Star Chef Josh Boutwood, world-renowned Fashion Designer Francis Libiran, award-winning Musical Director Gerard Salonga, Author and Journalist Stephanie Zubiri, globally recognized Cuisine Chef and Restaurateur JP Anglo, Acclaimed Designer Amina Aranaz-Alunan, and Creative Entrepreneur Stephanie Kienle Gonzalez were among the respected leaders who shared their personal stories and perspectives on craftsmanship, showing how precision, dedication, and attention to detail shape their work.

The campaign also partnered with niche influencers to translate the “Details Matter” philosophy into experiential and digital experiences. Key influencers included Michelin Star Chef Aaron Isip, Creative Director Vince Uy, Moss Design Founder Cyndi Fernandez, Personal Mastery Coach Bianca Bradner, BLK Cosmetics CEO Jacqe Gutierrez, SoFa Design Institute Co-Founder Loralee Soong, VMAN Southeast Asia Fashion Editor Rex Atienza, and Lifestyle Journalist Marie Lozano.

The campaign's recognition at the Philippine Quill Awards follows its earlier win at the Marketing-Interactive PR Awards 2026 in Singapore, where it received a Silver Award in the Best PR Campaign: Electronics & Tech category. It was also named a finalist for Best Use of Micro/Niche Influencers, adding to the campaign’s recognition for its approach to storytelling, partnerships, and audience engagement.

Toshiba Lifestyle Philippines’ latest recognition reflects a broader shift in how the brand communicates its value: moving beyond the functional benefits of home appliances to build an emotional and lifestyle-led narrative around craftsmanship.

By connecting its products with Filipino voices, design, culinary arts, fashion, music, and experiential storytelling, “Details Matter” turns the Takumi philosophy into a platform that gives consumers a closer look at the care and intention behind the brand and the role those details can play in creating a home that feels truly personal.

For more information about Toshiba's Details Matter campaign and upcoming stories, visit https://www.toshiba-lifestyle.com/ph, follow @toshiba_lifestyle_philippines on Instagram and @toshibalifestyleph on TikTok, subscribe to Toshiba Lifestyle Philippines on YouTube, and like @ToshibaLifestylePhilippines on Facebook.

Happiest Pinoy Wins Stevie® for Celebrating the Strength of the Filipino Spirit

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Happiest Pinoy, Cebuana Lhuillier’s flagship advocacy celebrating Filipino resilience, optimism, and joy, has been named a Bronze Stevie® Winner for Achievement in Corporate Social Responsibility at the 23rd Annual International Business Awards®. Known as the “International Stevies,” the awards are among the world’s major business honors, drawing more than 3,400 nominations from organizations across 82 nations and territories. More than 210 professionals evaluated winners across 11 specialized judging panels.

For Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, the recognition underscores the role of optimism in creating meaningful social impact. “Happiest Pinoy was built on a simple belief: that optimism is not just a mindset, but a powerful force that can shape communities and inspire action. By celebrating the everyday ways Filipinos choose hope and happiness, we hope to spark a ripple effect, one that encourages more people to lift each other up and see the possibilities ahead.”

The 2025 search drew more than 500,000 entries nationwide, expanding its categories to celebrate the many faces of Filipino joy—from upbeat Gen Zs and inspiring seniors to persons with disabilities, OFWs, entrepreneurs, artists, Indigenous communities, LGBTQIA+ advocates, and everyday Ka-Cebuanas whose stories show that happiness can be found in every generation, community, and walk of life.

Happiest Pinoy also moved beyond a traditional competition through a nationwide roadshow that brought the advocacy directly to communities. Cebuana Lhuillier engaged student leaders, school heads, local tourism champions, media partners, local government representatives, and marginalized sectors, widening participation and creating opportunities for more Filipinos to share their stories. Entries were accepted online, through video, and at Cebuana Lhuillier branches, making the search accessible to Filipinos across the country.

A distinguished panel of judges from government, business, sports, media, and social development brought together diverse experiences and perspectives on overcoming challenges and making a difference in others’ lives. Together, they assessed the finalists not only for their resilience and optimism, but also for the impact, authenticity, and purpose behind their stories.

Zacarias Mansing Jr., a literacy and disability inclusion advocate, emerged as the overall winner from among 10 national category winners, taking home the ₱500,000 grand prize. After an accident left him paralyzed, Mansing transformed his experience into a mission to advance literacy and disability inclusion, reaching more than 50,000 students across 300 remote public schools in Negros Oriental through his Books for Kids Project.

The advocacy has recently expanded into the digital space through #SimpleJoysPH, turning the celebration of happiness into an ongoing movement that can be experienced and shared year-round. Across online platforms, people celebrate the moments that make life meaningful like family milestones and personal wins to simple acts of kindness. Building on the spirit of Happiest Pinoy, #SimpleJoysPH takes the celebration beyond the annual competition, creating more ways to express and inspire everyday joy through meaningful stories, a songwriting contest, and a dance challenge.

The Bronze Stevie® recognizes Happiest Pinoy’s evolution from an annual search into a broader advocacy, one that continues to reach more Filipinos, amplify stories of strength and purpose, and celebrate the everyday optimism that makes the Filipino spirit shine.

Discovery Samal is Nominated for Best Resort in the Philippines at DestinAsian Readers’ Choice Awards 2027

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Three years after opening, Discovery Samal marks a new milestone shaped by Filipino hospitality, meaningful celebrations, and the stories of those who have made it their home away from home

Discovery Samal is proudly stepping onto the national stage as a nominee for Best Resort in the Philippines at the DestinAsian Readers’ Choice Awards 2027 which marks an exciting milestone for the resort and a proud moment for the destination it calls home.

The nomination celebrates the experiences and connections Discovery Samal has created over the past three years. From family getaways and romantic escapes to corporate retreats and trips with friends, the resort has welcomed guests from different backgrounds to come together, celebrate, and create lasting memories on the island.

The nomination not only recognizes the resort experience, but also showcases Samal Island as a world-class destination, where breathtaking surroundings, memorable experiences, and a distinctly Filipino warmth come together. It is a celebration of how far it has come and an invitation for more travelers to discover what makes this part of the Philippines truly special.

A Resort Built Around Gathering

The DestinAsian Readers’ Choice Awards celebrate outstanding travel and hospitality experiences as chosen by the readers of DestinAsian. Discovery Samal’s nomination under Best Resort in the Philippines gives guests, partners, Davaoeños, and supporters of the destination an opportunity to rally behind a resort that has made Samal its home.

Discovery Samal brings people together through warm Filipino hospitality and thoughtful service. From family holidays and weddings to celebrations and corporate events, the resort caters to a wide range of occasions. Its 1,000-capacity ballroom also makes it a key venue for MICE gatherings, strengthening Samal and the wider Davao region as a destination for both business and leisure.

The resort has also grown into a place for milestones and shared experiences. Couples can celebrate at the Chapel on the Hill or along the beachfront, while families can enjoy three expansive pools, the Sandbox kids’ play area, an arcade, and Samal Escape Spa. Just beyond the property, Samal Island’s clear waters invite guests to snorkel and discover the rich marine life that gives the destination its distinctive character.

Together, these moments tell the story behind its DestinAsian nomination not through a single attraction, but through the celebrations, connections, and memories created on its shores.

Cast Your Vote for Discovery Samal

Help bring this recognition home to Samal. As Discovery Samal competes for Best Resort in the Philippines at the DestinAsian Readers’ Choice Awards 2027, every vote is a chance to celebrate not only the resort, but also the warmth, beauty, and hospitality that make Samal and the Davao region truly special.

To vote:

• Visit the official DestinAsian Readers’ Choice Awards voting page at destinasian.com/survey/vote
• Go to the Best Resort in the Philippines category.
• Select Discovery Samal as your choice.
• Complete the required information and submit your vote.

Voting is open until October 20, 2026. Share the voting link with family, friends, and fellow travelers, and help bring greater recognition to Samal and the Davao region. Every vote celebrates the people, experiences, and warm hospitality that have shaped Discovery Samal over the years.

FedEx Volunteers Pack 10,000 Fortified Meals for Children in Cebu

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Federal Express Corporation (FedEx), one of the world's largest express transportation companies, partnered with Rise Against Hunger Philippines in Cebu to package 10,000 nutritious meals for underserved communities.

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The initiative with Rise Against Hunger Philippines aims to help address

rising child malnutrition cases in the country

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FedEx volunteers from Clark joined Rise Against Hunger Philippines to assemble 10,000 meal kits that will support public school students in Cebu.

The volunteering activity was held during Purple Week as part of the FWS Day of Service, which honors the legacy of FedEx founder Frederick W. Smith and encourages team members to give back to the communities they serve. A total of 60 FedEx volunteers gathered to package the meals, which will provide nutritional support to approximately 166 public school students in Cordova, Cebu, for at least 120 days. Each meal bag contains rice, dehydrated soy, dehydrated vegetables or fruits, a flavoring mix, and micronutrient powder fortified with 18 essential vitamins and minerals that support children's healthy growth, cognitive development, immune function, and overall well-being.

The initiative addresses an urgent and worsening child nutrition challenge in the Philippines. According to the Department of Science and Technology's Food and Nutrition Research Institute's 2025 Updating Survey, stunting among Filipino children under five rose to 25.3 percent in 2025, affecting one in four children and marking the first increase recorded since 2015.

"Every child deserves the opportunity to learn, grow, and reach their full potential, and proper nutrition is an important foundation for that journey," said Maribeth Espinosa, managing director, FedEx Philippines. "By collaborating with Rise Against Hunger Philippines, we are able to support children and families in underserved communities while contributing to a broader effort to address food insecurity and improve nutrition outcomes."

“FedEx has been an incredible global partner in the fight against hunger,” said Sally Bull, Director of Philanthropy at Rise Against Hunger. “The meals packaged through this latest volunteer engagement in the Philippines will help nourish children while supporting their education, health and brighter futures. Together, we're creating lasting impact.”

FedEx and Rise Against Hunger Philippines previously collaborated to provide 3,600 meals to Aeta communities in Pampanga. This latest initiative builds on a shared goal to help address food insecurity and support vulnerable communities across the country.

To commemorate the FedEx founder, the Memphis-Shelby County Airport Authority renamed the Memphis International Airport the Frederick W. Smith Airport. This tribute recognizes Smith’s unparalleled contributions to the aviation industry, the global economy, and the city of Memphis, where the FedEx global headquarters resides.

To learn more about FedEx Cares initiatives across Asia Pacific, please visit here.

Pet lovers, here’s an easy way to help animals in need through GrabMart

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Animal welfare advocates and the wider pet-loving community can now donate food, medical supplies, and other essentials directly to PETA Asia’s Ampon Alaga Program and Biyaya Animal Sanctuary through GrabMart, with zero delivery fees from August 28 to September 3.

From dog and cat food to treats, toys, beds, vitamins and supplements, cat litter, pee pads, cleaning supplies, grooming tools, and other pet-care essentials, donors can choose from items that participating animal welfare organizations have pre-identified as most needed.

To donate, users can select their chosen organization as the GrabMart delivery location, purchase the items they wish to give from participating pet merchants, and complete their order using cashless payment methods. Participating pet merchants include Pet Express, Pet Lovers Centre, and Dogs and the City, with more merchants available within an 8-kilometer radius of each designated drop-off location.

Once the order is placed, the participating merchant will prepare the donation, and a Grab driver-partner will deliver it directly to the chosen organization. There’s no minimum spend, and delivery is free throughout the campaign period.

Users can select participating animal welfare organizations as delivery locations and enjoy free delivery on pet essentials.

Ashley Fruno, Director of the Animal Assistance Program at PETA Asia, said donations of everyday essentials can help animal welfare organizations continue caring for rescued animals.

“For animal rescues caring for hundreds of cats and dogs, even a small donation can make a meaningful difference. We’re grateful that Grab is making it easier for people to support rescues wherever they are. Every bag of food, pack of supplies, or other essential item helps us provide rescued animals with the care they need while they wait for loving homes,” said Fruno.

Rina Ortiz, President of Biyaya Animal Care Foundation, Inc., sees that operational need every day. The organization provides rescue, rehabilitation, veterinary care, and other support for animals in need.

Volunteers from Grab join Biyaya Animal Sanctuary’s Sunday Walk with rescued dogs.

“Caring for rescued animals teaches us that compassion is not only found in extraordinary acts. Very often, it is built through ordinary things done consistently—a meal, medicine, a clean place to sleep, a bag of supplies arriving when it is needed. What we love about this initiative with GrabMart is that it gives anyone a simple way to turn compassion into something tangible. When many people each do something small, together it becomes an extraordinary act of care,” said Ortiz.

Grab Philippines also provided GrabGift vouchers to support participating animal welfare organizations and the rescued animals in their care.

For the designated drop-off locations, users can pin “Biyaya Animal Care - Mandala” on the Grab app as the collection point for donations to Biyaya Animal Sanctuary, and “Ampon Alaga” for PETA Asia’s Ampon Alaga Program.

Those interested in adopting, fostering, or volunteering can visit the official social media pages of PETA Asia’s Ampon Alaga Program and Biyaya Animal Sanctuary.