May 27, 2017

5 Things We Love About the #GlobeLGG6


Share more stories using the all-new #GlobeLGG6 best enjoyed with larger than life data through #ThePLAN. 

On #ThePLAN, you can enjoy the LG G6 with 8 GB of data, unlimited all-net calls and texts to Globe/TM, and access to premium content. Get it now starting at ThePLAN 599!

Samsung Ph launch QLED TV, Korean's Kim Soo Hyun is the special guest

Samsung Philippines marks the next innovation in television with the QLED TV



“The Next Frontier,” - Samsung Electronics Philippines Corporation declared a new era of television viewing as they officially launched the QLED TV in the country. 


Hosted by TV personality and radio jock Sam Oh, the launch of QLED TV held at Okada Manila, on May 26, 2017, the event brought together Samsung executives, led by President Kevin Lee, media, and valued dealer-partners as they witnessed how the QLED TV delivers a next generation display that overcomes the disadvantages of other competing technologies. 



Highlighting this groundbreaking technology, the tech giant brought in Korean celebrity Kim Soo Hyun as a special guest to support the local launch of the QLED TV. 



The actor expressed his excitement as he revealed the product that aims to give consumers a viewing experience like no other.



Kim Soo Hyun is best known for korean tv drama roles in Dream High, My Love From The Star,  Most Embrasing The Sun and The Producers. 

Watching TV has changed through the years and is now more central in the lives of consumers. From being a mere source of entertainment, TVs are now considered as windows that let users experience the world right from their homes. 



With its exclusive Quantum Dot technology, the Samsung QLED TV turns light into perfect color, making a powerful combination that revolutionizes picture quality. The new television line also offers HDR 1500 brightness and 100% color volume expression, enabling viewers to watch scenes just as how the creator intended them to be. It can also reproduce almost any color known to man, making HDR content more vibrant and natural-looking.



Beauty and functionality work hand-in-hand in the Samsung QLED TV. Its revolutionary design uses an Invisible Connection cable for other TV connected devices, removing the pain point of dealing with unsightly and tangled cables, and making it a great addition to any room. To further add to the clean design, users have the option to avail of the no-gap wall mount, which allows the TV to sit flush against the wall. Also available are an array of stands, such as gravity and studio stands, that can blend in with any living space. 


A smart TV needs an equally smart remote, and with the QLED TV’s One Remote Control that covers all connected devices, users will have an easier time navigating whether they want to play games, watch sports, or stream their favorite TV shows. Users can also turn their mobile phones into a personal remote through the Smart View app. More entertainment options are provided by the Samsung QLED TV as it comes equipped with apps, services, and other content through the Smart Hub.

To bring to life the qualities of the product that define the future of TV—superior picture quality, freedom in design, and smart interactivity—artists performed a dramatic and breathtaking dance supported by an integrated play of visuals. Experience zones were also set up during the event, allowing curious guests to get a first-hand viewing experience of the QLED TV. 

“Each year we challenge ourselves into coming up with upgrades and innovations, but this year’s QLED TV really is the pinnacle of high-quality viewing,” shared Samsung Product Marketing Head for AV Jun Guevara.  
“From pure lifelike colors, to the easy-to-use One Remote Control, to attention to design inside and out—the QLED TV ends the debate and is undoubtedly the next innovation in TV.”
Samsung also welcomed two local ambassadors for the QLED TV campaign—award-winning filmmaker Paul Soriano and tastemaker Tessa Prieto-Valdes—creative industry movers and shakers whose unapologetic taste, individual style, and uncompromising standards match that of Samsung’s new line.

“We’re happy to formally introduce Paul and Tessa as our local ambassadors, who are industry leaders in their own realm. We believe that they are instrumental in showcasing the benefits of the QLED TV through their different fields and passion points," said Samsung Marketing Director Chad Sotelo. 

The new line-up of the QLED TV is available in authorized Samsung dealers nationwide. For more details, visit the Samsung Facebook page or log on to samsung.com/ph


May 26, 2017

Cebu Pacific : MINDANAO TRAVEL ADVISORY

Operations of Cebu Pacific in Mindanao remain normal, with no restrictions or limitations imposed on air travel by the authorities.

However, in light of recent situation in Marawi City and the declaration of Martial Law in Mindanao, Cebu Pacific and Cebgo strongly advise all its passengers to allot sufficient travel time to get to the airports due to the heightened security measures being implemented. Heavy traffic is also anticipated around the areas as numerous check points are expected to be put up.

Guests flying to and from any Cebu Pacific or Cebgo destination in Mindanao from May 25 to 31, 2017 who are concerned about travelling at this time may opt to rebook their tickets from free within 30 days; or place the cost of the ticket in a travel fund for future use.

For flight rebookings or other concerns, guests are advised to contact the Cebu Pacific hotline at +632 7020-888. 

They may also message the official Cebu Pacific Facebook (https://www.facebook.com/cebupacificair) or Twitter (@CebuPacificAir) accounts.

CEB also reminds its passengers of the following:
· Remember to bring a valid ID* to be presented during check-in and boarding. 
· Liquids, aerosols, and gels inside a hand-carry bag should be in a container (100 ml or less) and they should be placed in a clear, re-se­alable plastic bag. 
· Be conscious in bringing objects with sharp edges (i.e. nail files, nippers, nail cutters, scissors, etc.) as these may not be allowed in your hand-carry baggage 
· If you are bringing gadgets like your laptop, be prepared to take it out for inspection

We sincerely hope for our guests’ understanding, as everyone’s safety remains our priority.



May 25, 2017

4th Annual Lotte Duty Free Guam Live International Music Festival Returns June 3


The Guam Visitors Bureau (GVB) and Lotte Duty Free announced that the 4th Annual Lotte Guam Live International Music Festival is scheduled for Saturday, June 3, 2017, at the Governor Joseph F. Flores Memorial (Ypao Beach) Park in Tumon, Guam.

"We’re looking forward to bringing back different genres of music from hit makers in this region, including K-pop and a blend of Guam’s love for reggae and island music," said GVB President and CEO Nathan Denight. "When you add the iconic backdrop of Two Lovers Point and the world famous Ypao Beach, we have everything we need for local residents and visitors to enjoy Guam’s biggest annual international music event. We encourage everyone to get their tickets and give a warm Håfa Adai welcome to our performers."

Canadian reggae fusion band Magic! will be headlining Guam Live this year. Their debut single “Rude” accumulated 1.2 billion views on YouTube and rose to the top of the charts in the United States and United Kingdom. The multi-platinum band will also perform their other hits “Don’t Kill the Magic,” “Let Your Hair Down” and “Lay You Down Easy.”

Adding to the international flare, Korean hip-hop group, "My Fans are Better Than Yours," or MFBTY has been confirmed to perform at Guam Live. Consisting of Korea’s most influential hip-hop artists Tiger JK and Yoon Mi-rae, as well as rapper Bizzy, MFBTY debuted in 2013 with their single, “Sweet Dream” and followed with their album, “Wondaland,” in 2015. 

New Zealand/Australian island reggae artist Sammy J, best known for hits like “No Sleep” and “Say That You Love Me” will take the stage. In addition, island hip hop sensation Spawnbreezie will perform his smash hits “Oh my goodness” and YouTube hit “Don’t Let Go.” Guam Live also welcomes Hawaiian contemporary folk rock singer and songwriter Anuhea, known for her hit singles “Sweet Thing” and “Island Inside Me.”

Rising progressive rock reggae local band The John Dank Show will be returning to Guam Live, performing hits from their self-titled EP and album, “Lights” such as “EZ4U,” “Playing my part,” and “Current.” Local hip hop sensation Jed Antonio will also take the Guam Live stage again as a solo act with fresh beats and popular hits such as “The Low" and “Lately.” Guam’s David “Davidior” Park will cap off the star-studded Guam Live lineup, fresh off co-producing and releasing “I’m the One” by DJ Khaled featuring Justin Bieber, Lil Wayne, Chance the Rapper and Quavo. The number one single has already been viewed over 140 million times on YouTube.

Tickets are available at all 76 Circle K locations and online at www.guam-live.com. General Admission is $50 per person and $60 at the door. 

For music festival updates and other special announcements, go to the Guam Live website and follow Guam Live on Facebook (facebook.com/GuamLiveIMF), instagram (@guamliveimf) and twitter (@GuamLive).

The 2017 Lotte Duty Free Guam Live International Music Festival is presented by United Airlines, Docomo Pacific, 76 Circle K, Guam Auto Spot, Pacific Islands Club, The Stations of KUAM, and Heineken. The GVB signature event is also brought to you by Hilton Guam Resort & Spa, Monster Energy, Pepsi, Sixt Rent A Car and Pacific Star Resort & Spa. Special thanks is given to Skyy Vodka, Patron Tequila, Jack Daniel's, Jamaican Grill, Fence Masters and Uno Magazine.

To know more about ≠+ you may visit the Guam Visitors Bureau’s PH Facebook page at: www.facebook.com/visitguamph, or you may follow the @visitguamph page on Instagram.





S Maison receives design excellence award from Prix Versailles


2017 Prix Versailles World Architecture Awards. S Maison of SM Prime Holdings received global acclaim for bagging the ‘South Asia and Pacific 2017 Special Prize for Interior’ under the ‘Shopping Malls’ category at the recently concluded Prix Versailles World Architecture Awards held on May 12 at the UNESCO Headquarters in Paris, France. 

In photo: SM Supermalls Senior Assistant Vice President Chiqui Torres-Tan (right) and Prix Versailles Founder Jerome Gouadain at the ceremonies. (Photo credits: Guillaume Ombreux)




S Maison bagged the ‘South Asia and Pacific 2017 Special Prize for Interior’ under the ‘Shopping Malls’ category at the recently concluded Prix Versailles World Architecture Awards held on May 12 at the UNESCO Headquarters in Paris, France.

A preview of the award-winning and stunning interior of S Maison. The luxuriously designed retail podium of Conrad Manila was hailed in the 2017 Prix Versailles World Architecture Awards for its dramatic and expressive interiors evoking high-tech modernism through a uniquely designed space by one of the world’s leading design firms, Malherbe.

As the luxuriously designed retail podium of Conrad Manila, S Maison received global acclaim for its dramatic and expressive interiors evoking high-tech modernism through a uniquely designed space by one of the world’s leading design firms, Malherbe.

The Prix Versailles World Architecture Awards is an annual awards event dedicated to recognize outstanding commercial buildings around the world for their remarkable exterior architecture and interior design. Discerned at the headquarters of the United Nations Educational, Scientific and Cultural Organization (UNESCO) in Paris, it encompasses four categories – shopping malls, shops and stores, hotels, and restaurants.

S Maison is the sole Philippine shopping mall brand recognized at the Prix Versailles World Architecture Awards, alongside Tokyu Plaza in Japan, Siam Discovery Center in Singapore, Chanel in Netherlands, and Dior in Miami, Florida among others.

Along with the 61 malls of SM Supermalls across the Philippines, S Maison is one of the many shopping malls of SM Prime Holdings. Receiving another global recognition continue to propel SM Prime’s passion for innovation in its mission to constantly meet the ever-changing needs of customers and to nurture the community.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities that enrich the quality of life of millions.


May 24, 2017

Quench the 5 Most Common Signs of Dehydration with Gerolsteiner Sparkling Mineral Water

Summer season is upon us! This is the time to bask under the glorious rays of the sun and have fun- sunbathe at the beach, engage in outdoor sports, or just simply enjoy the balmy weather without the fear of rain disrupting our activities.

However, with temperatures soaring during these sweltering summer months, we all need to be aware when our bodies are trying to tell us we need a good dose of rehydration. Water comprises 70% of our bodies, and once this level decreases by even a small percentage, we become dehydrated. Here are some of the most common symptoms of dehydration to watch out for:



1. Increased thirst


Thirst is the body’s most automatic indicator of dehydration. It is the first reminder that we need to restore fluid balance for our bodies to function properly


2. Headaches and dizziness


When we are dehydrated, the water content in our body drops and results in a decreased flow of oxygen to the brain. This triggers the pain receptors surrounding our brains, inducing nagging migraines and feelings of dizziness.


3. Decreased urination

Maintaining a healthy fluid balance is imperative in keeping our biological functions running smoothly. When we are dehydrated, the kidneys try to conserve water by concentrating urine, so when urine is appears in a darker yellow shade, it means that the body’s fluid balance has been compromised.


4. Dry skin

Our skin’s appearance and elasticity is very much affected by our fluid balance. When we are dehydrated, fluids pull away from our skin and redirect to other major organs in the body to preserve proper biological functions.



5. Sluggishness and fatigue

Dehydration can definitely affect your body’s endurance levels throughout the day, causing feelings of tiredness and decreased alertness. This can impair concentration and cause a disruption with daily and work activities.

The most effective way to revert the effects of dehydration and heat exhaustion is by increasing fluid intake, and water is definitely the most effective key to restoring our body’s all-important fluid balance. Our bodies also lose important nutrients when we are dehydrated, so drinking water high in natural minerals and nutrients is also important in keeping our biological functions running in tiptop condition.

Gerolsteiner Sparkling Mineral Water is complete with a high mineral profile to slake your thirst and provide your body with the nutrients it needs while giving you a deep sense of well-being apparent from your first sip. Whether at work, after sport or simply in between – Gerolsteiner Sparkling Mineral Water is the perfect companion to survive the scorching heat.

Originating from the depths of Germany’s Volcanic Eifel region, Gerolsteiner Sparkling Mineral Water has a unique nutritional balance of calcium, magnesium and bicarbonate, which cannot be found in regular drinking water. It provides the body with valuable minerals and trace elements that the body cannot generate on its own. One liter of Gerolsteiner Sparkling Mineral Water satisfies 1/3 of the daily calcium requirement and more than a quarter of the magnesium requirement that supports your energy metabolism and can help to reduce tiredness and fatigue.

Its refreshing taste profile is amped up by its delightful fizzy mouthfeel, quenching your thirst deeply from the first sip to the last. Gerolsteiner’s natural sparkling fizz comes from its concentration of bicarbonates and is not artificially carbonated like soda. This aids the body’s digestive functions without the added calories, sugar and chemicals.

This summer, have a fizzy pick-me-up thirst quencher. Keep yourself safe from dehydration and maintain your body’s vitality—refresh and rejuvenate with Gerolsteiner Sparkling Mineral Water!


Presenting full cast of KINKY BOOTS in Manila, Nyoy Volante as Lola

Atlantis Theatrical Entertainment Group (ATEG) together with Metrobank Card announced the full cast for KINKY BOOTS, Cyndi Lauper's Tony and Grammy Award-winning Best Musical, which opens on June 30, 2017, at the Carlos P. Romulo Auditorium, RCBC Plaza, Makati City.

Laurence Mossman, Nyoy Volante and Yanah Laurel during the Kinky Boots in Manila Press Conference , May 19, 2017, Tomas Morato, Quezon City


Leading the cast : 

Nyoy Volante, critically acclaimed musical theater performer and acoustic balladeer plays as as Simon/Lola.  Nyoy was last seen on stage as Frankie Valli in "Jersey Boys." 

Laurence Mossman, last seen playing multiple roles in the Asian premiere of "Fun Home," takes on the role of Charlie Price.

Yanah Laurel, who was also last seen in "Fun Home," plays factory worker Lauren. 

Former "Miss Saigon" cast member Tricia Canilao returns to the musical theater stage after a long absence as Nicola. 

Joining them are Jamie Wilson, Nel Gomez, Christine Flores, Sarah Facuri, Steven Cionde, Rhenwyn Gabalonzo, Ron Gohel, Jill Peña, Japs Treopaldo, and Juancho Escoto. Featured as the Angels are Ritz Beltan, Jorge Jahnke, Michael Jahnke, Jazztin Cacayan, Mark Pineda, and Gerhard Krysstopher.

Winner of six Tony Awards, including Best Musical, KINKY BOOTS features a joyous, Tony Award-winning score by Cyndi Lauper and a hilarious, uplifting book by four-time Tony winner Harvey Fierstein.

Charlie Price has reluctantly inherited his father's shoe factory, which is on the verge of bankruptcy. Trying to live up to his father's legacy and save his family business, Charlie finds inspiration in the form of Lola. A fabulous entertainer in need of some sturdy stilettos, Lola turns out to be the one person who can help Charlie become the man that he is meant to be. As they work to turn the factory around, this unlikely pair finds that they have more in common than they ever dreamed possible... and discovers that, when you change your mind about someone, you can change your whole world.

KINKY BOOTS is directed by Bobby Garcia. The choreography is by Cecile Martinez; set design by Faust Peneyra; lighting design by Adam Honoré; costume design by Raven Ong; sound design by Kevin Heard; wig and makeup design by Johann dela Fuente; musical direction by Molinder Cadiz, and vocal direction by ManMan Angsico.


A surefire crowd pleaser, KINKY BOOTS will have you dancing in the aisle and discovering why, sometimes, the best way to fit in... is to stand out!

Select shows are now available for show buying and fundraising opportunities. Contact Jorelle at (632) 650-5144 or email info@ategasia.com

Tickets are now available at Ticketworld at (632) 891-9999 or visit www.ticketworld.com.ph.

Asus Zenfone Live Unboxing and Review

ASUS Zenfone Live  is the world’s first smartphone designed to be used for this live-streaming generation, with hardware-optimized, real-time beautification technology that makes it possible to share an even more glamorous version of yourself on Facebook, YouTube and Instagram— live! 

ASUS Zenfone Live features real-time beautification technology on its 5-megapixel selfie camera to make live-streaming more beautiful. This generation especially social media people are shifting into more interactive content such as livstreams for sharing their stories online. It is a great device for people who love to create video content and with Zenfone live-streaming beautification technology you can look beautiful every time you live stream. 




When ASUS Philippines send us a special media package of Zenfone Live, this package is for promotional purposes only. It will not be available as a standard package when you buy your Zenfone Live.

The BeautyLive Kit, in a special box which had a lot of goodies. a set of stickers, a mini tripod, an ASUS Lollifash, and two mirrors that you can use to show the phone’s interface when streaming.

What's Inside the BeautyLive Kit :

*1 ZenFoneLive Unit
*1 ASUS mini tripod
*1 Set of ASUS Lolliflash
*1 Set BeautyLive mirror
*1 ZenFoneLive Brochure
*1 ZenFoneLive Reviewer's guide

It is really beautiful, slim and sleek unibody build, good 5-inch with 2.5D curved glass display.

With large pixels for 2X-greater light sensitivity and a soft-light LED selfie flash, live-streaming your selfie video has never been clearer, brighter or more beautiful. ZenFone Live also features dual-microphone technology that reduces background noise and enhances voice pickup. 









Live-Streaming Beautification Technology

This feature is available via app “Beauty Live” simply launch the app if you want to do a live stream. The app is the available social media platform where you want to live-stream, then below you can simply adjust the Beautification level to your liking and then start your live stream.

Here, celebrity Paolo Ballesteros live-streaming while he does a makeup transformation using the Zenfone Live!

Paulo Live Streaming with #ZenfoneLive #LivestreamBeautifully #LetsGoLive

ASUS put in enhancements for the microphones and loudspeakers. It’s got two noise canceling microphones and stereo recording for a clear audio capture. As for the speakers, ASUS markets again its 5-magnet audio system.

During our test live stream, the phone was able to capture our voices clearly.

A good internet connection makes your live-streaming good. Before you start your live-stream, make sure you have good 4G LTE signal so that it will not be interrupted. Zenfone Live has Dual SIM card with 4G LTE mobile data connection. 

Zenfone Live is powered by Qualcomm Quad-Core 410 CPU, Adreno 306 GPU for graphics, 2GB RAM and 16GB Storage.

Zenfone Live with a 13-megapixel rear camera, f/2.0 aperture lens, AF, LED flash not bad for a smartphone. 

I always try now taking pictures using the rear camera of Zenfone Live. Here are some photos:











Asus Zenfone Live (ZB501KL) Specs:
  • Android 6.0 Marshmallow w/ ZenUI 3.0
  • 5-inch HD IPS display (720 x 1280) resolution with 2.5D curved glass at 294 ppi
  • 1.2 GHz 64 Bit Qualcomm Quad-Core 410 Processor
  • Adreno 306 GPU
  • 2GB RAM / 16GB Storage
  • expandable via micro SD card slot up to 128GB
  • 13MP rear camera, f/2.0 aperture lens, AF, LED flash
  • 5MP front camera, f/2.2 aperture lens, LED flash
  • Dual SIM Dual Standby
  • 4G LTE
  • WiFi 802.11b/g/n
  • Bluetooth V 4.0
  • GPS/A-GPS/GLONASS
  • Accelerator/E-Compass/Proximity sensor/Ambient light sensors
  • Micro USB
  • 2650mAh battery
  • 120 g
  • Colors: shimmer gold, rose pink, navy black
The ASUS Zenfone Live is available in shimmer gold, rose pink, navy black colors. 

Is now available in all ASUS concept stores nationwide at Php6,995.

Winners of the 1st Chooks-to-Go Chess Championship named

Over 300 chess players vied for honors in the 1st Chooks-to-Go National Rapid Chess Championship held last April 29 in Vista Mall, Sta. Rosa in Laguna.

Winners of the 1st Chooks-to-Go National Rapid Chess Championship flanked by the organizers



The tournament had three categories—Open Category for 19 y/o and up, Junior Category for 13 – 18 y/o, and Kiddie Category for 12 y/o and below.

Winners for the Open Category are Grand Master Darwin Laylo, who was hailed as champion; International Master Barlo Nadera, 2nd place; and Grand Master Rogelio Antonio, Jr. placed third.

For the Junior Division, the following successfully outwit their peers: Mark James Marcellana (Champion), Istraelito Rilloraza (2nd place), and Ruther Barredo (3rd place).

Kiddie events were also on tap. Chester Neil Reyes emerged as champion, trailed by Robert James Perez and Jeremy Marticio, for 2nd and 3rd place, respectively.

The winners took home cash prizes and trophies.

BAVI President and General Manager Ronald Mascariñas delivers inspiring speech before the participants



The 1st Chooks-to-Go National Chess Rapid Championship was organized by Rotary Club of Nuvali and was sanctioned by National Chess Federation of the Philippines. It was organized by Laguna Chess Association head Dr. Alfredo Paez, NA Alexander Dinoy, NA Ireneo Gonzales, CAN Catalino Mendiogrin, and CA Joel de Guzman.

The event aimed to develop good thinkers through the understanding of chess strategies and tactics, improving the logical abilities and rational thinking and reasoning of the participants, and instilling a sense of self-confidence, self-worth and camaraderie.

Further, the tournament is also a fund raising activity to help the Rotary Club of Nuvali in its charitable activities.


May 23, 2017

Fight diabetes through health and wellness

Health and Wellness Fair to raise awareness on diabetes and show how to achieve a healthier lifestyle in order to fight the diabetes.


Gathered at the health and wellness fair held at SM Megamall’s event center last May 16,  one hundred diabetic kids from the patient support groups namely; Rainbow Camp, Phil. Society of Pediatric Metabolism and Endocrinology Camp (PSPME), Dialysis PH and the Diabetes Association of Camp Crame Inc.
https://www.facebook.com/photo.php?fbid=10210829232539877&set=a.4823813106217.2161354.1023156562&type=3&theater

Participants of the event took part in a half day program promoting better nutrition and lifestyle. The event was held to showcase a day in the life of a Type 1 diabetes patient through a series of activities and presentations from health, fitness and nutrition partners that seek to create awareness on the effective ways to fight diabetes and to correct misconceptions surrounding it.


Diabetes is a serious, chronic metabolic disease characterized by an increase in blood sugar levels associated with long term damage and failure of organ functions, especially the eyes, the kidneys, the nerves, the heart and blood vessels. According to a recent study by the World Health Organization, diabetes is currently the 4th leading cause of death in the Philippines.1 

According to the Diabetes Research Institute Foundation, one form of diabetes is Type 1, or insulin-dependent diabetes. It is often referred to as “juvenile” diabetes, because it usually develops among children and teenagers, though it can develop at any age. With Type 1 diabetes, the body’s immune system attacks part of its own pancreas. 

Typically, a person with type 1 diabetes treats the disease by taking insulin injections. Through insulin injection, glucose can now be brought to the body’s cells. This treatment is an exacting balancing act as it hinges on many factors including food, exercise, stress and emotional and general health. 

While the prevalence of diabetes continues to soar, medical experts and health organizations agree that there are still a lot to be done in terms of creating awareness on prevention and care of diabetic patients. Through the Health and Wellness Fair, organizations from private, business and health sectors gathered to make sure that despite the challenges, diabetic patients are still able to live a full life and it starts by taking the step towards achieving and maintaining a healthy and fit lifestyle.





1. http://www.who.int/gho/countries/phl.pdf?ua=1


Toby’s Sports Launches “We Got This” Campaign and E-commerce Site

Philippine Sports Heritage Brand Strengthens Customer Relationship with New Rally Cry and 24/7 Online Store

Complementing its new “We Got This” campaign, Toby’s Sports also launched its e-commerce site in support of every individual, athlete or not, in their goal to maintain a healthy and active lifestyle.


Toby’s Sports, the largest multi-brand sports retailer in the Philippines, today unveiled a national campaign that underlines its aggressive pursuit to promote sports and an active lifestyle. The retail chain also officially launched its e-commerce site, a testament to its commitment to providing the best shopping experience to its customers, further solidifying its place as the sports retailer of choice for Filipinos. 

With its new “We Got This” campaign, Toby’s Sports enjoins everyone to maintain a healthy and active lifestyle whatever sports you are into.

The new campaign, titled “We Got This,” highlights an individual’s journey to achieve success in whatever sport or fitness activity he takes on. This journey is made visual in the campaign’s centerpiece, a video that examines the mental and physical hardships—from an aching, calloused body to a state of frustration and self-doubt—upon which every success story is written. The compelling video, which has already broken through digital channels and can be viewed at https://t.co/6tslkwXypK, provides inspiration to anyone who is planning to take on a similar journey. 

 It takes a great deal of work in achieving that perfect body and active lifestyle, but Toby’s Sports “We Got This” campaign wants every individual to know that rest, focus, and dedication are just as important.

“When you take on a new challenge or set a new goal for yourself in the realm of sports and fitness, you undergo several hurdles that make you want to give up. #WeGotThis is our rally cry to keep them going; to let them know that as the leader in the sports industry, Toby’s Sports is not just here to provide them with the right gear, but to also give them the support they need to succeed. Simply put, we have their backs every step of the way,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports. 

Nearing its 40th year in business, Toby’s Sports has become more than just a store, continuously building itself as an ally in fitness and sports for its millions of customers. It prides itself in having the widest selection of products in the industry, carrying a well-curated line-up of the latest footwear, apparel and equipment from the world's best brands, plus a wide portfolio of its own in-house brands that combine performance with value. This is complemented by a team of sports enthusiasts and specialists that are more than willing to share their expertise to anyone who walks inside any of its stores. Toby’s Sports also plans to actively provide its customers with opportunities where they can achieve their sports and fitness aspirations by partnering with other organizations, coaches and trainers that are dedicated to improving people’s lives through fitness. 

The new “We Got This” campaign takes everyone—not just sports enthusiasts—to task to set new goals for themselves in the field of health and fitness.

Rest if you must but never quit—this is one of the core messages of Toby’s Sports new “We Got This” campaign. 

Whether into basketball or not, Toby’s Sports “We Got This” campaign will make one realize that there is no excuse not to get physically fit and healthy.


New e-commerce site brings Toby’s Sports closer to its customers

True to its commitment to strengthening the relationship with its customers, Toby’s Sports is extending the shopping experience well beyond mall hours with www.tobys.com – the retail chain’s e-commerce store. The new online store adds dimension to Toby’s Sports’ retail presence and distribution strategy in the country, serving as an online storefront for its ever-expanding range of products and brands, offering deals that may not be available in the physical stores. Customers can browse through product information and photos, and shop unique sizes without having to go from store to store. Customers can also enjoy the convenience of dropping off return packages via the nearest Toby’s Sports store or LBC branch.

Boxing is one of the most tedious sports, but Toby’s Sports “We Got This” campaign encourages boxers, athletes, and every individual out there to pursue a healthy and active lifestyle no matter how exhausting it can be.

Toby’s Sports new “We Got This” video campaign highlight not only one’s physical hardships but also examines one’s mental journey to a hard-earned fitness.

With its new “We Got This” campaign, Toby’s Sports encourages everyone to hold on to that rope a little tighter and not give up on their goals of achieving an active and healthy lifestyle.


“Our e-commerce platform was completely revamped in October 2016, and we have since added multiple services to allow for a more convenient shopping experience. Officially introducing the site at the same time as the new campaign really brings the message home for us—that our dedication to our customers is unparalleled,” Claudio quipped. 

“With this new online store, we can now cater to their sports and fitness needs 24/7, and expand our reach to consumers located in areas in the Philippines that currently have no access to a Toby’s Sports physical store,” he concluded.

Toby’s Sports “We Got This” campaign tells that it takes a great deal of focus, willingness, and persistence to achieve that coveted fitness and healthy lifestyle.

There is no such thing as a great roadblock if one’s mind is set in swimming one’s way to greatness and fitness—this is one of the core messages of Toby’s Sports “We Got This” campaign.


In line with the new campaign, Toby’s Sports’ online store will be giving away limited edition #WeGotThis statement shirts to its first 100 customers today. The new campaign will be rolled out in phases with several planned activations throughout the year, with the #WeGotThis storytelling continuing at brand events, retail touch points, and various digital channels.


About Quorum Group of Companies
Quorum Group of Companies (QGC) has been at the forefront of the Philippine sports industry since its establishment in 1978. Over the course of 39 years, QGC has expanded its interests into specialty retail and distribution. QGC’s retail arm, which operates under Quorum International Inc., has four brands under its belt—Toby’s Sports, a sporting goods store; RUNNR, a running specialty store; Urban Athletics, a cutting edge sneaker and street wear store; and Move, a fitness specialty store. QGC’s distribution arm, Sports Resources Inc., is the exclusive distributor of a wide array of top international sports brands in the Philippines.


About Toby’s Sports
Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having delivered the best in sports and fitness products to millions of Filipinos for 39 years. Established in 1979, Toby’s Sports is included in the Hall of Fame of Most Outstanding Retailers by the Philippine Retailers Association. Toby’s Sports, which now carries over 100,000 items from 150 trusted brands in various sports, currently operates over 50 stores across the Philippines, as well as an ecommerce store (www.tobys.com). Toby’s Sports is part of the retail arm of Quorum Group of Companies. For more information on Toby’s Sports, follow us in Facebook, Instagram and Twitter.Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Toby’s Sports is the leading multi-brand sports retailer in the Philippines, having served millions of Filipinos for over 38 years. Included in the Hall of Fame of Most Outstanding Retailers (awarded by the Philippine Retailers Association), Toby’s Sports continues to break new ground and ignite passion for sports throughout the country. Toby’s Sports is a member of the Quorum Group of Companies. Shipping Schedule is from Monday to Friday; 9:00 to 6:00 PM.

NOTE: Toby’s Sports and the Toby’s Sports logo are service marks of Quorum Group of Companies.

LinkWithin

Related Posts Plugin for WordPress, Blogger...
enjoying wonderful world