Sagility Philippines Inaugurates State-of-the-Art Global Delivery Center in Tagbilaran City

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TAGBILARAN CITY, BOHOL - - Sagility, a global leader in technology & AI-led healthcare operations, inaugurated its newest delivery center today in Tagbilaran City, Bohol. This major expansion establishes the province as a central operational hub for Sagility in the Visayas region, complementing the company's highly successful branch in Iloilo.

The Philippines plays a vital role in Sagility's global delivery network. The opening of the Bohol facility represents another milestone in the company's continued investment in Filipino talent, operational excellence, and regional growth hubs that support healthcare organizations globally. Sagility’s new site in Bohol underscores its confidence in Filipino talent and its commitment to bringing meaningful career opportunities to emerging business destinations beyond traditional metropolitan centers.

A Commitment to Employee Well-Being and Excellence

The new site features state-of-the-art infrastructure, including training rooms, lifestyle and wellness facilities, and business continuity features. It boasts a total of 5,040 square meters and a total of 1,161 production seats. For employees, the new site provides multiple lifestyle and wellness amenities, including a cafeteria, gender-segregated sleeping quarters, a clinic, and recreational lounges. With this new facility, Sagility expects to grow its Bohol presence to approximately 1,500 employees, creating meaningful career opportunities in the province and strengthening the Philippines' role in the company's global delivery network.

Themed “Abante Sagility: S.O.A.R.ing to New Heights – Anchoring Our Footprint, Shaping the Future,” the launch highlighted both corporate momentum and deep cultural integration. "Abante," a powerful Visayan word meaning "to move forward" or "to persevere," perfectly encapsulates the resilient spirit shared by Sagility and the Boholano people. The theme aligns with one of the company’s core values - Action for Results, framing the permanent site as a testament to Sagility’s commitment to continuous growth and operational excellence in the province.

Key Global Leaders of Sagility joined the press conference, namely Mohit Saxena, Executive Vice-President & Chief Delivery Officer; Saju Pillai, Senior Vice-President & Head of Philippine Operations; and Jamea Garcia, Senior Vice-President for Human Resources.

Speaking on the strategic importance of the new site, Saju Pillai shared, "Our expansion into Bohol is a testament to Sagility’s rapid growth and our deep confidence in the incredible talent pool of the Visayas region. This new state-of-the-art facility allows us to bring premium global healthcare capabilities directly to the province, driving local economic development while

delivering exceptional service to our global partners. The opening of the Bohol branch brings a wave of meaningful career opportunities for local talents. By generating high-quality, stable jobs, Sagility is directly contributing to the socio-economic growth and overall well-being of the Boholano community, allowing professionals to build globally competitive careers without leaving their home province.”

A Long-Term Partnership

Abante marks more than just operational expansion; it signals the beginning of Sagility’s long-term journey alongside the local community. As the organization commits to delivering innovative healthcare solutions that drive global impact, it remains equally focused on uplifting the lives of the people it serves locally. For Sagility Philippines, this inauguration is not merely the opening of a building, it is the dawn of a lasting and fruitful partnership with Bohol and its people.

Jollibee is Voted USA TODAY’s No. 1 Best Fast Food Fried Chicken for Third Straight Year

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THREE YEARS AT NO. 1. Jollibee has been voted the No. 1 Best Fast Food Fried Chicken in the U.S. in USA TODAY’s 10Best Readers’ Choice Awards for the third consecutive year, reinforcing Chickenjoy’s reputation for being the consistently crispy, juicy, and delicious fried chicken in one of the world’s most competitive quick-service restaurant markets

Jollibee has once again been hailed the No. 1 Best Fast Food Fried Chicken in the U.S. in USA TODAY’s 10Best Readers’ Choice Awards, securing the top spot for the third consecutive year

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• Jollibee’s has been named the No. 1 Best Fast Food Fried Chicken in the U.S. for the third consecutive year.
• The recognition reflects continued consumer preference for Chickenjoy in the U.S., one of the world’s most competitive quick-service restaurant markets.
• The three-year winning streak reinforces Jollibee’s reputation for consistently delivering superior taste and quality.
• The recognition strengthens Jollibee’s growing appeal among customers in the U.S.and around the world, reinforcing the brand’s momentum as it continues to expand internationally.

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Voted on by USA TODAY readers, the latest recognition reaffirms Jollibee Chickenjoy’s reputation for consistently delivering the crispy, juicy, and delicious taste that customers love in the highly competitive U.S quick-service restaurant market. Its third straight win also shows that Chickenjoy fried chicken’s exceptional taste is not a one-time achievement, but a quality standard that Jollibee continues to uphold.

“Receiving this recognition for the third consecutive year is especially meaningful because it reflects the consistency of the quality, taste, and customer experience that we work hard to deliver with every serving in Chickenjoy,” said Ernesto Tanmantiong, Jollibee Group Global President and Chief Executive Officer. “It gives us even greater confidence in Jollibee’s ability to deepen customer trust and brand love in more markets, as we continue bringing the products and experiences that have made our brand a source of joy for many families.”

A consistent standard of superior taste

Known for its golden, crispy exterior and juicy, delicious chicken, Chickenjoy fried chicken continues to earn the loyalty of customers across markets.

The win marks another milestone in Jollibee’s growing list of international accolades, having previously been named: The Best Fast-Food Fried Chicken by Eater.com (2022) for Chickenjoy, and Best Chain Fried Chicken in America by Thrillist (2021).

With around 100 stores in North America and over 1,800 locations worldwide, Jollibee has become one of the fastest-growing restaurant brands globally. The brand continues to attract fans across cultures through its joyful customer experience and crave-worthy offerings, with recognitions such as USA TODAY’s 10Best Readers’ Choice Award adding to its global brand momentum.

“We are deeply grateful to the USA TODAY readers who voted for Jollibee and to our loyal customers who continue to share their love for the brand,” said Maribeth dela Cruz, Jollibee Philippine Brands North America President. “This recognition also reflects the dedication of our teams who prepare and serve Chickenjoy every day, helping ensure a joyful and satisfying experience with every visit. It inspires us to keep delivering the Jollibee experience people love, while introducing it to even more customers across North America and beyond.”

The USA TODAY 10Best Readers’ Choice Awards feature recommendations across food, travel, destinations, and experiences in the United States. Nominees are selected by experts, while the final rankings are determined through public voting.

View the complete USA TODAY 10Best Fast Food Fried Chicken list.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Mio & Sons Opens at The Manila Hotel, Bringing Fine Art and Antiques to the Grand Dame

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Patrons of The Manila Hotel now have another reason to visit the historic hotel with the opening of Mio & Sons, a boutique specializing in selling fine art and antiques that brings a refined cultural and lifestyle experience.

Located at the lobby level beside the Champagne Room, the boutique showcases a carefully curated collection of paintings, decorative items, high-end jewelry, and rare collectibles. Among its highlights are porcelain pieces discovered in the Philippines, alongside artworks personally selected by owner Benjamin C. Yap, offering collectors and enthusiasts an opportunity to acquire distinctive pieces with history, character, and enduring value.

Owned by jewelry designer, arts and antiques dealer Benjamin C. Yap, Mio & Sons reflects his lifelong appreciation for fine art, heritage, and craftsmanship. Benjamin C. Yap is also a respected businessman and philanthropist who serves as Chairman of the House of Refuge Foundation and sits on the boards of several Philippine corporations, including The Manila Hotel, Manila Prince Hotel, Manila Bulletin, Centro Escolar University, and Philtrust Bank, among others.

“The Manila Hotel has been long a symbol of Philippine history and culture, making it the perfect home of Mio & Sons,” said Benjamin C. Yap. “We envisioned a space where guests, collectors, and art enthusiasts can discover exceptional pieces, from fine art and antique porcelain to timeless collectibles, and appreciate the stories and craftsmanship behind each one for years to come.”

The opening of Mio & Sons complements The Manila Hotel’s longstanding commitment to celebrating Filipino heritage and providing guests with experiences that extend beyond hospitality. The boutique offers a unique stop for visitors looking to discover fine art, antiques, and high-end collectible pieces while exploring one of the country’s most celebrated heritage landmarks.

Mio & Sons is open daily from 10:00 am to 8:00 pm at the lobby level of The Manila Hotel.

For more information, call +632 8527 0011 or +632 5301 5500, email info@themanilahotel.com, or visit www.manila-hotel.com.ph.

Philippine Seven Corporation posts Record Sales in 2025, opens a new chapter under President Richard Lee

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Philippine Seven Corporation (PSC), the exclusive licensor of 7-Eleven in the Philippines, closed 2025 with record system-wide sales and continued nationwide growth, in a year that marked a new chapter for its leadership. At its Annual Stockholders' Meeting, the Company reported another year of solid financial performance, a wider store network, and accelerated digital transformation, reinforcing its position as the country's leading convenience store chain and laying a strong foundation for its next phase of sustainable growth.

Another Year of Strong Financial Performance

PSC delivered another year of strong results in 2025. System-wide sales grew to a record Php 99.4 billion, up 6.4% from Php 93.5 billion in 2024, driven by higher customer traffic, larger basket sizes, and continued store expansion. Revenues rose 7.2% to Php 95.1 billion from Php 88.7 billion the year before.

Net income remained strong at Php 3.6 billion, demonstrating the resilience of the business despite a more challenging consumer and operating environment. The Company also strengthened its balance sheet, growing total assets by 10.5% to Php 47.8 billion and stockholders' equity by 23% to Php 11.2 billion. Return on equity improved by 41 basis points to a record 35.61%, with debt-to-equity properly managed at 3.28x, giving PSC the flexibility to fund future investments and continued expansion.

Richard Lee, President of Philippine Seven Corporation said:

"We delivered another solid year in a demanding environment. Our priority was continuity, keeping the momentum going while strengthening the business for what comes next. We stayed disciplined in how we grow and kept investing in the capabilities that serve our customers and shareholders over the long term."

A New Chapter Under New Leadership

2025 was a year of transition and continuity for PSC. In July 2025, Mr. Richard Lee assumed the Presidency of the Company, while Mr. Jose Victor Paterno moved into the role of Chairman of the Board. The handover marked a new chapter for PSC while preserving the continuity of its long-term growth strategy, with the Company staying focused on sustainable expansion, operational excellence, and innovation, and keeping the creation of long-term shareholder value at the center of every decision.

Highlighting the company's strategic direction, Philippine Seven Corporation Board Chairman Jose Victor Paterno noted that the past year represented a pivotal transition period.

"I am confident in the leadership now guiding the Company day to day. Richard brings a deep understanding of our operations and a disciplined approach to growth. As the Board, our focus remains on sustaining that momentum and creating lasting value for our shareholders and the communities we serve."

Strengthened Market Leadership Through Expansion

PSC continued to grow its nationwide 7-Eleven network in 2025, ending the year with 4,491 stores from 4,130 the previous year, an addition of 361 new stores that brought everyday convenience closer to more Filipino communities. Of the total network, 53.42% are company-owned and 46.58% are franchised. The Company expanded its footprint in key growth markets and reinforced its leadership in the Philippine convenience retail sector, while enhancing store formats and the overall customer experience to keep pace with evolving consumer needs. Strong performance from fresh food and PSC's proprietary foodservice brands further supported growth across the network.

Investing for the Future

PSC continued to invest in the capabilities that will power its next phase of growth, directing resources into store modernization, technology, supply chain, and operational efficiency. The Company accelerated its digital transformation to make everyday shopping more convenient for customers and its operations more responsive.

A key milestone was the expansion of cashless payment acceptance across the network. Cashless payment acceptance was successfully rolled out to more than 1,000 stores by the end of 2025, and has since built on that momentum, expanding to cover over 4,000 stores by the end of May 2026. Customers can now pay using credit cards, debit cards, QR Ph, e-wallets, and other cashless methods, making transactions faster and more convenient. These investments position the business for long-term, sustainable growth built on continued innovation.

"We enter the next chapter with confidence," Lee added. "Our focus now is on execution, opening the right stores, deepening how we serve customers, and scaling the digital and payment capabilities we built this year. That is how we keep 7-Eleven the most convenient choice for Filipinos wherever they are."

Leading the Way: Forest Lake records historic ₱5.5 billion sales and sustains strong financial growth in 2025

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Forest Lake Development Inc., the Philippines' leading memorial park developer with Total Memorial Care, achieved another milestone year in 2025 after recording a historic ₱5.5 billion in sales production—the highest in the company's nearly three-decade history and a 45% increase from the ₱3.8 billion recorded in 2024.

Built on nearly three decades of trust from Filipino families, strategic investments, operational excellence, innovation, and compassionate service, Forest Lake's record performance is a testament to the growing demand for accessible and comprehensive memorial care solutions across the country.

Forest Lake Memorial Park, Bauang, La Union

Be captivated by the winding road amid the vibrant greenery of Forest Lake Memorial Park, Bauang

Beyond its financial achievements, the company proudly stays true to its promise of creating “A Better Place” for Filipino families through the expansion of its Total Memorial Care offerings, and by consistently making quality memorial services more accessible nationwide.

"2025 was a landmark year for Forest Lake. Our record-breaking ₱5.5 billion sales production, combined with strong revenue and profit growth, reflects the trust that Filipino families continue to place in our brand and the dedication of our people," said Alfred Xerez-Burgos III, President and CEO of Forest Lake Development Inc.

Forest Lake's record sales translated into equally strong financial results, reinforcing the company’s position as one of the country’s leading memorial providers. Its strong performance was reflected across key financial indicators, including revenue, profitability, liquidity, and shareholder’s equity.

Aside from the milestone ₱5.5 billion sales, total revenue likewise grew by 20% to ₱3.26 billion, up from ₱2.72 billion in 2024, continuing the company's sustained average annual revenue growth of approximately 20% since 2020–a testament to the company’s long-term business strategy and the growing trust of Filipino families nationwide.

Moreover, net income before tax also increased by 20% to ₱789 million, compared to ₱660 million a year earlier. Forest Lake also strengthened its financial position with total equity rising to ₱2.66 billion from ₱1.90 billion, while cash and cash equivalents surged by 121%, providing greater liquidity and financial flexibility to support future investments.

Forest Lake Memorial Park, Koronadal

A peaceful sanctuary with lush greenery and stunning views, perfect for reflection and

remembrance.

Meanwhile, the company's ₱3.55 billion in land and land development assets reflects its long-term commitment to nationwide expansion and service excellence.

"The strength of our financial performance enables us to continue investing in expansion, innovation, and Total Memorial Care services that address the evolving needs of the families we serve," Xerez-Burgos III added.

Further strengthening its growth trajectory, the Securities and Exchange Commission approved Forest Lake's increase in authorized capital stock from ₱1 billion to ₱4 billion, which enhances the company’s capacity to pursue new memorial park developments, expand memorial chapels and Total Memorial Care facilities, invest in technology and digital transformation initiatives, and develop innovations that improve customer experience.

Combined with the company's strong retained earnings and growing equity base, the increased capitalization provides Forest Lake with a solid financial foundation for more developments in the years ahead.

Forest Lake Memorial Park, Legazpi Albay

Nestled against the majestic Mayon Volcano, Forest Lake Memorial Park in Legazpi 

offers a serene and breathtaking backdrop for reflection.

Chairman Alfred Xerez-Burgos Jr. echoed this commitment: "Forest Lake's continued growth demonstrates the resilience of our business model and the enduring trust of our customers. Our strong financial foundation positions us well for the next phase of expansion."

He added, "The milestones we achieved in 2025 are not only indicators of business success but also of our continued ability to create long-term value for families, communities, employees, and stakeholders."

Forest Lake Memorial Park, Davao

Experience tranquility at Forest Lake Memorial Park in Davao, 

surrounded by natural beauty and serene landscapes.

Forest Lake Memorial Park, Digos, Davao Del Sur

The stunning facade of Forest Lake Memorial Park in Digos, welcoming you with elegance and serenity

Forest Lake Memorial Park, Pozorrubio, Pangasinan

The beautiful entrance of Forest Lake Memorial Park in Pozzorubio, 

invites visitors to reflect on cherished memories amidst a peaceful setting.

Beyond its financial success, Forest Lake continues its transformation from the country’s leading memorial park developer into a comprehensive Total Memorial Care provider, offering integrated memorial solutions that provide Filipino families with compassionate support before, during, and after their time of need.

Its growing portfolio now includes memorial parks, memorial chapels, cremation services, columbarium developments, interment services, “Libre Burol / Libre Haya,” and “Libing Anywhere.”

Today, Forest Lake operates 42 memorial parks nationwide, and is supported by a network of 41 accredited funeral home partners, enabling the company to deliver Total Memorial Care—including Libre Burol services—to more families across Luzon, Visayas, and Mindanao

For more information, visit www.forestlakeparks.com or follow Forest Lake on Facebook (@ForestLakeMemorialParks) and Instagram (@forestlakememorialparks).

 Forest Lake Memorial Park, San Juan, La Union

A place of eternal peace amidst nature's beauty

Forest Lake Memorial Park Chapel, Zamboanga

A serene chapel nestled among swaying palm trees.

Forest Lake Memorial Park, Zamboanga

Explore the beauty of Forest Lake Memorial Park from above, where trees sway gently 

and open grass invites peaceful contemplation.

Forest Lake operates 42 memorial parks nationwide, and is supported 

by a network of 41 accredited funeral home partners.

Forest Lake Development Inc.

For nearly three decades, Forest Lake Development Inc. has established itself as the Philippines' leading memorial park developer, providing thoughtfully designed, family-friendly memorial parks throughout Luzon, Visayas, and Mindanao. More than places of remembrance, Forest Lake parks serve as peaceful spaces where families gather, connect, and celebrate the memories of their loved ones.

With 42 memorial parks nationwide, Forest Lake continues to expand its offerings beyond memorial park development through its Total Memorial Care solutions, including memorial chapels, cremation services, columbariums, interment services, Libre Burol, and Libing Anywhere. This growth reflects the company's commitment to meeting the evolving needs of Filipino families with compassion, convenience, and care.

Guided by its mission to create "A Better Place," Forest Lake upholds the values of personalized service, value creation, teamwork, innovation and creativity, and professionalism. Through continuous innovation, customer-centered service, and thoughtful development, Forest Lake remains committed to creating long-term value for families, partners, investors, and the communities it serves.

Forest Lake Memorial Parks is headquartered on the third floor of Alexcy One Building, 51 President's Avenue, BF Homes, Parañaque City. For more information, email info@forestlakeparks.com or visit forestlakeparks.com. Follow Forest Lake on Facebook @ForestLakeMemorialParks and Instagram @forestlakememorialparks.

Forest Lake continues its vision of providing spaces where the memories of loved ones are treasured, immortalized, and celebrated by the living.

Bea Alonzo confirms wedding to Vincent Co with nuptial photos

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Actress Bea Alonzo and businessman Vincent Co tied the knot in a private civil wedding at Makati City Hall on Monday, July 13, with Makati City Mayor Nancy Binay officiating the wedding.

Mayor Nancy Binay and showbiz columnist and talent manager Ogie Diaz confirmed on social media late Tuesday, July 14.

Bea and Vincent paint a picture of happy newlyweds in a series of photos taken during their civil wedding uploaded by the actress (Bea) on her Instagram on Wednesday afternoon.

“Home,” Bea described of her black-and-white Instagram carousel.

The photo collection shows her wearing her wedding ring, their wedding kiss hidden behind her bouquet of flowers, a “Just Married” cake, and them standing in front of the office of Makati Mayor Nancy Binay.

Mayor Nancy Binay confirmed on social media late Tuesday, July 14. Mayor Nancy shares a photo of Bea and Vincent after confirming that she officiated their civil wedding on Monday, July 13. (Photo from Mayor Nancy Binay/Facebook)

Ogie Diaz also claimed on his online program that only a handful of guests attended the couple's wedding.

Bea and Vincent Co have exchanged vows, months after speculation surrounded their postponed wedding in Spain. The secret wedding comes after weeks of intense speculation over the fate of the couple’s relationship following the postponement of their highly anticipated Spain ceremony.

Congratulations and best wishes Actress Bea Alonzo and Puregold Price Club president Vincent Co. 

The Little Zions Pediatric Medical Group: CAMANAVA’s First Child-Friendly Pediatric Clinic with a Dedicated Play Area

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The Little Zions Pediatric Medical Group proudly introduces a first in CAMANAVA: a child-friendly pediatric clinic with a dedicated play area, designed to make healthcare feel less scary and more comforting for children and families.

For many kids, a clinic visit can feel like a big moment. The unfamiliar surroundings, waiting time, and medical procedures can sometimes make them feel nervous even before they meet the doctor. But at The Little Zions Pediatric Medical Group, the goal is to change that experience from something children fear into something they can slowly feel comfortable with.

Instead of the usual clinic setup that may feel too serious or intimidating for young patients, TLZ Pediatrics created a warmer and more welcoming space where children can feel seen, safe, and cared for. At the heart of this experience is its dedicated play area, a feature designed to help kids relax, stay engaged, and feel more at ease while waiting for their consultation.

Making Clinic Visits More Child-Friendly

The idea is simple but meaningful: when children feel comfortable in their environment, the entire healthcare experience becomes better. A playful and child-centered space can help ease anxiety, build trust, and create a more positive association with visiting the doctor.

Through its dedicated play area, TLZ Pediatrics gives children a space where they can enjoy, explore, and feel welcomed. It helps turn waiting time into a lighter and more positive experience, giving families a clinic visit that feels less stressful and more supportive.

This child-friendly approach reflects the clinic’s commitment to pediatric care that goes beyond consultation. It is about creating a healthcare environment where children are not only treated, but also understood.

Care for Children and Families

While TLZ Pediatrics is centered on children’s healthcare, the clinic also provides services that support the needs of families. Its healthcare services include pediatric consultation, adult consultation, in-clinic consultation, ENT consultation, teleconsultation, vaccination, developmental assessment, nebulization, circumcision, animal bite services, intravenous medication, wound suturing, and incision and drainage.

By combining medical care with a warm and child-friendly environment, The Little Zions Pediatric Medical Group continues to redefine what a pediatric clinic experience can be.

More than just a place for checkups, TLZ Pediatrics is building a space where children can feel safe, parents can feel supported, and every visit can become a more positive healthcare journey.

With branches in Gen. T. De Leon, Malinta, and Dalanan in Valenzuela City, TLZ Pediatrics continues to make quality and child-friendly healthcare more accessible to families. Beginning its journey in Valenzuela, TLZ Pediatrics is set to bring its child-friendly healthcare experience closer to more families as it expands across the CAMANAVA area by 2027.

To learn more about The Little Zions Pediatric Medical Group and its child-friendly healthcare experience, visit www.tlzpedia.com.

Alpha Southeast Asia Recognizes SM's Governance and Sustainability Leadership

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SM Investments Corporation, the parent company of the SM Group, was recognized by Hong Kong-based investment publication Alpha Southeast Asia for its corporate governance and sustainability reporting, reflecting the confidence of investors and analysts in how the company is managed and how it reports its performance.

SM Investments Executive Vice President for Treasury, Finance and Planning Erwin G. Pato receives the Best CFO in the Philippines award from Alpha Southeast Asia Publisher Siddiq Bazarwala.

In the publication's 16th Annual Poll of Southeast Asia's Top Companies, SM Investments was named the Philippines' Best in Strategic CSR & ESG Reporting. The company also ranked among the Top Five Philippine companies for Strongest Adherence to Corporate Governance and Best Senior Management in Investor Relations Support.

"Recognition like this matters because it reflects the confidence of investors and analysts," said SM Investments President and Chief Executive Officer Frederic C. DyBuncio. "Good corporate governance is about making sound decisions, being transparent about our performance, and creating long-term value. Sustainability is a very important part of how we do that."

“These awards point to a company that not only communicates sustainability priorities clearly, but also pairs that with visible leadership engagement and sound governance discipline,” said Siddiq Bazarwala, Publisher, Alpha Southeast Asia.

For SM Investments, sustainability is part of good governance. It helps guide decisions, strengthen accountability, and support the company's long-term growth while creating value for shareholders and other stakeholders.

SM Investments Executive Vice President for Treasury, Finance and Planning Erwin G. Pato was also named as the Best CFO in the Philippines.

The annual poll gathered responses from more than 580 investors and analysts across Southeast Asia, the United States, and Europe, including fund managers, institutional investors, insurance companies, pension funds, private banks, and buy- and sell-side analysts.

Alpha Southeast Asia's annual poll is one of the region's leading perception-based surveys, recognizing listed companies for excellence in financial management, corporate governance, strategic CSR and ESG reporting, and investor relations.

More than 3,000 qualified market participants were invited to participate in the survey, which was conducted from January to April 2026.

SAMA Philippines Gives Local SMEs a Gateway to Regional Growth in SEA

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The Strategic Asia Marketing Alliance (SAMA), a network of independent marketing agencies across Southeast Asia, has launched its Philippine chapter, giving homegrown and mid-size Filipino brands an accessible way to expand across the region without taking on network agency overhead or navigating each new market alone. 

The SAMA Philippine chapter seeks to address a long-standing gap in the Philippine business landscape. Micro, small, and medium enterprises (MSMEs) make up the vast majority of Philippine businesses, generating millions of jobs and contributing up to 40% of the country’s GDP. Despite their scale and economic importance, many of these businesses remain largely domestic. Expanding into other Southeast Asian markets often requires engaging global network agencies with high fees, or navigating unfamiliar markets independently with limited support. 

SAMA Philippines provides a more direct path forward. The organization offers a single, trusted local partner that connects brands to a network of independent agencies across Asia-Pacific markets, including Indonesia, Thailand, Vietnam, Malaysia, and Singapore. Each partner agency brings deep expertise in its home market, enabling brands to execute campaigns grounded in local culture and consumer behavior rather than relying on standardized regional approaches. 

This model allows Filipino brands to maintain strategic consistency while adapting execution to the realities of each market. By organizing around local depth rather than network size, the alliance provides a practical alternative to traditional agency structures. 

The Philippine chapter was launched under the theme "Sama-Sama, Halo-Halo," drawing on the structure of the Filipino dessert as the organizing logic of the alliance: many distinct ingredients, each whole and keeping its own flavor, brought together in one glass. The metaphor holds in practice: SAMA's member agencies are independent, chosen for their depth in their respective markets rather than being absorbed into a single structure. The alliance makes them accessible through one entry point. 

“SAMA changes the way Filipino businesses can approach regional growth,” said Enya Reyes, Country President of SAMA Philippines. “Instead of assembling separate partners market by market or paying for a regional network they may not fully use, brands can now work with one Philippine team that connects them to proven local specialists across Southeast Asia. This makes expansion more deliberate, more efficient, and more achievable for companies that are ready to scale.” 

Digital transformation leader and keynote speaker Donald Lim echoed this perspective, sharing his experience of expanding a Filipino brand beyond its home market.

“The next generation of Philippine growth will come from more Filipino companies successfully expanding beyond our borders. Our entrepreneurs already have the talent, innovation, and products. What they often lack is trusted market access and reliable local partners. SAMA helps bridge that gap by connecting Philippine businesses with experienced agencies across Southeast Asia, making regional expansion more practical, less risky, and ultimately more achievable. When more Filipino companies succeed across ASEAN, we strengthen not only individual businesses but the competitiveness of the Philippine economy as a whole.” 

Supporting this model is a group of founding member agencies in the Philippines, each contributing distinct expertise across the marketing industry. 

These include BBX Collab, a creative marketing agency; Blogapalooza, an influencer marketing firm; Curiosity, a design research consultancy; Evident Integrated Marketing and PR, a purpose-driven marketing and communications firm; Inventie Marketing Services, a digital marketing agency; LiveCatch PH, a broadcasting and media production company; M2.0 Communications, a data-driven public relations agency; and RedAnts Media Inc., a multimedia production and events management company.

Together, these agencies reflect the structure behind SAMA’s regional approach: independent specialists, each strong in their own discipline, working in coordination to support brands as they expand into new markets. 

Strategic Asia Marketing Alliance - SAMA

Lalamove launches CSR initiative to support relief, humanitarian efforts of Save the Children Philippines & Tzu Chi Philippines

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Lalamove, the leading on-demand and ride-hailing platform in the Philippines, rolls out its latest Deliver Care initiative, “Moves that Bring You Home”, dedicated to making a positive impact in the communities it serves.

For many NGOs, the constraint is not only access to donated goods, but the cost and coordination required to move bulky items from multiple areas. As a result, donations go uncollected, renovation projects stall, and essential supplies are delayed. Lalamove helps close this gap by launching its corporate social responsibility (CSR) program to provide delivery solutions or essential community services, from house-moving and relief efforts to the delivery of donations, bulky items, and project materials.

In the Philippines, Lalamove partnered with Save the Children and Tzu Chi Foundation to support their humanitarian and relief efforts to affected communities nationwide, especially those who need medical supplies, food, and other essential items for their day-to-day necessities.

Extending the impact through LalaPoints donations

Lalamove users can now also support different communities affected by natural disasters or emergencies through Save the Children Philippines and Tzu Chi Foundation Philippines by registering as Lalamove Rewards members and donating accumulated LalaPoints from every completed order. With a total of 450 or 950 LalaPoints, PHP 20 or PHP 50 will be donated to their chosen NGO, which supports their relief and humanitarian efforts.

“We believe our responsibility extends beyond logistics. Through our partnership with Save the Children Philippines and Tzu Chi Foundation Philippines, we’ll be able to deliver meaningful support to vulnerable communities and help create lasting social impact,” said Djon Nacario, Managing Director of Lalamove Philippines. “With this campaign, we also get to utilize our rewards program to allow our users to directly donate to vulnerable communities.”

“This partnership reflects what’s possible when purpose meets action. Together, we can create real impact in children’s lives,” said Riel Andaluz, Partnerships and Philanthropy Lead, Save the Children Philippines.

“We are humbled and grateful to Lalamove for choosing the Tzu Chi Foundation as one of the recipients of its members’ LalaPoints. The monetary equivalent of these points allows Lalamove users to participate in our recovery efforts for the thousands of Mindanaoans impacted by the magnitude 7.8 earthquake early this month,” said Mine Heart Tantoy, head of Tzu Chi Philippines’s Charity Department. “Even before this partnership, Lalamove has been our department’s preferred on-demand ride-hailing platform. We consistently call on Lalamove to help deliver medicines, rice, and other forms of assistance to our beneficiaries, and it has proven to be a reliable and efficient service.”

In line with Lalamove’s vision of empowering local communities to drive positive change, this initiative demonstrates how even the smallest deliveries can have a lasting impact. Join the cause and make a difference today: https://www.lalamove.com/moves-that-bring-you-home-campaign ###

LG Philippines Strengthens Hospitality Market Presence with Subic Industry Event

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Subic Bay, Philippines — LG Electronics Philippines strengthened its engagement with the hospitality sector in Subic through a two-day event held in collaboration with WSI, the Subic Freeport Chamber of Commerce, and the Subic Hotel Association.

Held from April 23 to 24 at Lighthouse Hotel Subic in Moonbay Marina Complex, Waterfront Road, Subic Bay Freeport Zone, the event brought together 110 guests composed of CIOs, CFOs, top executives, and key decision makers from hotels in Subic. The gathering served as a strategic platform for LG to present its latest display technologies and hospitality solutions designed for modern hotel environments.

As hotels continue to look for ways to improve guest experience, streamline functions, and elevate spaces for meetings and events, LG showcased solutions that address different hospitality needs. These included Hospitality TVs for hotel rooms, LED walls for indoor and outdoor requirements, and Interactive Digital Boards for small functions.

Mr. Edgardo Kasunuran Jr., Media Solutions ID & IT – Head of Sales, LG Electronics Philippines, said, “The hospitality industry continues to evolve rapidly, and technology plays an important role in helping hotels create better guest experiences and more efficient spaces. Through this event, LG Electronics Philippines was able to connect directly with hotel leaders in Subic and showcase display solutions designed to support the changing needs of the hospitality sector.”

A closer look at LG hospitality solutions

The event gave attendees a first-hand experience of LG’s hospitality display technologies, allowing hotel leaders to see how the solutions may be applied across different areas of hotel operations.

LG highlighted its Hospitality TVs, designed for hotel room use, along with LED wall solutions suited for indoor and outdoor requirements. These technologies can support hotels in creating more engaging visual experiences, whether inside guest rooms, in function areas, or in larger shared spaces.

LG also featured Interactive Digital Boards, including the TR3DQ model, for small functions and collaborative settings. These solutions are designed to support meetings, presentations, and interactive discussions, making them relevant for hotels that host business gatherings, events, and group functions.

The event also allowed LG to present the features, use cases, and potential applications of its hospitality technology solutions directly to decision makers, helping build product awareness and stronger market understanding.

Strengthening collaboration in Subic

The collaboration with WSI, LG’s ID distributor, together with the Subic Freeport Chamber of Commerce and the Subic Hotel Association, helped bring together key players from the local hospitality community. Through the event, LG was able to engage with leaders who are actively shaping hotel operations and guest experiences in the area.

Ms. Jamie Austria, Product Category Head for LG Philippines, Wordtext Systems Inc., said, “We are pleased to collaborate with LG Electronics Philippines, the Subic Freeport Chamber of Commerce, and the Subic Hotel Association in bringing these hospitality technology solutions closer to hotel leaders in Subic. Through this event, we were able to give decision makers a firsthand look at how LG’s Hospitality TVs, LED walls, and Interactive Digital Boards can support more engaging guest experiences, more flexible event spaces, and more efficient hotel operations.”

Ms Donna May Tamayo, Executive Director, Subic Freeport Chamber of Commerce said, “This event provided a valuable platform for Subic’s hospitality community to explore technology solutions that can help elevate hotel services, business functions, and guest experiences. We welcome collaborations like this that connect our local industry with innovations that support growth, competitiveness, and better service for visitors and guests in Subic.”

By working with industry partners and local associations, LG Electronics Philippines continues to expand awareness of its hospitality technology solutions while supporting businesses looking to modernize their spaces.

Supporting better guest and business experiences

For hotels, display technology plays an important role beyond entertainment. It supports communication, branding, guest engagement, business functions, and event experiences. From the guest room to the meeting space, the right display solutions can help create more seamless and professional environments.

Through the Subic hospitality event, LG Electronics Philippines reaffirmed its commitment to bringing relevant technology solutions closer to business communities. By engaging directly with hotel executives and decision makers, LG continues to strengthen its role as a technology partner for the hospitality sector.

To learn more about LG’s business and display solutions, visit lg.com/ph.