A New Era of Wellness: SKG Makes its Official Philippine Debut

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As the pace of life grows ever faster, SKG officially enters the Philippine market with a mission to make modern self-care accessible to all. As a recognized global leader in wellness technology with a presence in over 50 countries and millions of users worldwide, the brand is redefining how people rest, recover, and recharge in their daily lives.

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A global leader in smart wellness technology, SKG brings its innovative lineup of health solutions to empower Filipinos to live well, every day

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Its portfolio spans smart wellness solutions, from portable massagers to advanced relaxation devices, featuring advanced engineering, ergonomic design, and user-centered innovation to enhance comfort, performance, and daily well-being.

To bring this vision to Filipinos, SKG Philippines is introducing a full lineup of smart wellness solutions tailored to modern lifestyles.

The Flagship of Wellness: G7 Pro-Fold Neck Massager

Leading SKG’s product lineup is the G7 Pro-Fold Neck Massager with Heat, the brand’s flagship innovation. It is the only foldable neck massager on the market featuring a premium leather finish and full smart customization.

Designed for comprehensive care, the G7 Pro-Fold uses dual-mode TENS (Transcutaneous Electrical Nerve Stimulation) and Vibration Powered Massage Technology to strengthen muscles, improve circulation, and deliver targeted nerve relaxation. For deep relief, its advanced heat therapy incorporates a 6000Hz pulse matrix, graphene technology, and 630nm red light to penetrate muscles up to 10mm. The result is a comfortable, effective massage that not only relieves discomfort but also helps keep the neck strong and revitalized.

Beyond its advanced technology, the G7 Pro-Fold’s award-winning foldable design supports mobility and convenience, making it an ideal companion for long-haul travel and demanding workdays.

The SKG G7 Pro-Fold Neck Massager with Heat is available at P10,999 SRP at SKG physical stores nationwide as well as SKG’s official Shopee, Lazada, and TikTok Shop

Budget-Friendly Power: The 4356E Neck Massager

SKG ensures that advanced self-care is accessible with the 4356E Neck Massager, an ideal choice for students and budget-conscious users. This affordable option combines TENS and EMS (Electronic Muscle Stimulation) to provide targeted relief and strengthen neck muscles.

TENS soothes nerves and eases pain with gentle pulses, while EMS stimulates muscles to improve tone and support recovery. Together, they provide a comfortable, effective way to relax, recover, and keep muscles strong.

The 4356E Neck Massager also features a 42°C hot compress, three massage modes, and 15 intensity levels, along with a reliable battery and convenient voice prompt button for everyday usability. It retails for only P2,999 SRP via SKG’s official Shopee, Lazada, and TikTok Shop.

Premium Rest on the Go: The ES500 Eye Massager

The ES500 Eye Massager is the perfect introduction to premium eye care, designed specifically for executives, travelers, and those seeking a luxurious yet affordable wellness experience. Combining built-in heating pads, soft PU leather, and Bluetooth connectivity, it delivers comfort and functionality at an exceptional value.

The device offers a lightweight, comfortable fit that won’t weigh down the head, while its foldable design and adjustable stretch straps make it easy to pack and suitable for a range of head sizes.

It features an ultra-low noise operation, utilizing ceramic air pumps to keep sound levels minimal 45dB allowing relaxation without disturbing the surroundings.

With a 1200mAh battery providing up to 60 minutes of uninterrupted use, the ES500 Eye Massager’s five-mode hot compress function (38–45°C) helps relieve eye fatigue, reduce puffiness, and refresh tired eyes, making it perfect for long flights, late nights, or busy workdays.

Priced at P6,499 SRP, the ES500 Eye Massager is now available on Shopee, Lazada, and TikTok Shop.

Shop in-store and online

From flagship to budget-friendly and travel-ready solutions, SKG offers wellness for every lifestyle. To make it even more exciting, the first 300 fans who shop at participating physical stores from November 15-23 will get a FREE realme T200 Lite Earbuds worth P1,399.

Online shoppers can also score amazing deals on Shopee, Lazada, and TikTok Shop during the same promo period. Redeem platform vouchers for extra savings and explore more personal care devices at discounted prices.

To learn more, visit SKG Philippines on Facebook at https://www.facebook.com/skgph.official, on Instagram at https://www.instagram.com/skg_philippines, and on TikTok at https://www.tiktok.com/@skg_philippines.

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About SKG

SKG is a global leader redefining wellness solutions, dedicated to helping people live healthier, longer, and better lives through intelligent, science-backed wellness technology. With a presence in over 50 countries and millions of users worldwide, SKG continues to lead the global smart massager industry through innovation, professional performance, and user-first design.

Healthy Teams, Stronger Communities: Cebuana Lhuillier’s Bold Commitment to Employee Wellness

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Cebuana Lhuillier, the country’s leading microfinance services provider, believes that a thriving workforce is key to serving millions of Filipinos effectively. Through initiatives that prioritize wellness, the company empowers employees to balance work, health, and personal life—creating a resilient and motivated workforce.

“Wellness is not a benefit—it’s a responsibility. Healthy, supported employees deliver better service, creativity, and impact every day,” said Jean Henri Lhuillier, President and CEO. “By taking care of our people, we ensure they are energized and ready to serve our communities, extending the same care we give internally to every Filipino who walks into our financial service centers.”

Cebuana Lhuillier’s approach to wellness is holistic, addressing physical, mental, and emotional well-being. Through a wellness app, employees can track fitness progress, join online workouts, and build healthy habits through wellness challenges. They also have access to confidential counseling sessions and 24/7 support, ensuring consistent care for their mental and emotional health.

The company also promotes work-life balance through flexible work schedules and Focus Fridays, a work-from-home arrangement every Friday that allows employees to recharge and focus on deep work. Comprehensive HMO coverage, extended to family members, provides peace of mind and helps staff stay focused and productive knowing their loved ones are protected.

In line with World Mental Health Day, Cebuana Lhuillier launched a series of activities that promoted mental wellness across the organization. These included interactive games designed to empower minds and boost morale, as well as online health and wellness seminars such as Cultivating Mental Health in the Workplace and Understanding Mental Health, which encouraged open dialogue and mindfulness in everyday life.

Employees who completed the Step-Up Challenge through the wellness app were also recognized for their dedication to personal growth and physical fitness—reflecting the company’s belief that mental and physical health go hand in hand.

“We don’t just invest in our employees’ careers—we invest in their lives,” said Jo-Ann Tacorda, First Vice President and Group Head for Corporate Services. “When our people thrive personally, their work—and the communities we serve—benefit. Our wellness programs ensure that employees feel supported, motivated, and equipped to deliver impactful service across our branches nationwide.”

Through these initiatives, Cebuana Lhuillier reinforces that caring for employees is both compassionate and strategic. By creating a culture where people feel supported and valued, the company continues to strengthen engagement, productivity, and service excellence for Filipinos across the country.

Intellectual Property Office PH Honors PascualLab & Partner Institutions’ 3 Landmark Invention Patents

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The IPO honored PascualLab and its institutional co-patentees during the U.P. Technology Transfer and Business Development Office’s 10th anniversary last October 25. The research team’s co-inventors, including PascualLab’s Head of Research & Development (Herbal) Reginald Philip Alto were recognized for the development of formulations employing plants endemic to the Philippines, as well as methods of preparations that hope to provide enhanced nutraceutical solutions .

The Intellectual Property Office Philippines (IPO) Philippines recently granted three, exclusive patent approvals to Pascual Laboratories, Inc.’s (PascualLab) and its institutional co-patentees for novel compositions and formulations in nutraceuticals in a U.P. Manila ceremony celebrating the 10th Year Anniversary of its Technology Transfer and Business Development Office. The PascualLab Research & Development (Herbal) team headed by Reginald Philip Alto, and its institutional co-patentee were recently honored for exclusive patents for collaborative research on flora found in the Philippines, as well as methods of preparations studied and tested under the Department of Science and Technology (DOST)

Tuklas-Lunas Program. According to the IPO (Republic Act No. 8923 or Intellectual Property Code), with these exclusive patents, the patentees, including PascualLab, have sole rights to the intellectual property for 20 years from the date of filing. The achievement strengthens PascualLab’s intellectual property as well as its entire brand portfolio, which includes trusted household names such as Poten-Cee vitamin C, Ascof Lagundi, C-Lium Fibre food supplement, and OraCare Mouthrinse.

Visit our website: https://www.prlog.org/pub/status.html?id=13097922

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https://ttbdo.upm.edu.ph/

Manulife Brings Personalized Gut Health Insights to the Philippines

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Empowering Filipinos to take control of their health through science-backed innovation

Manulife is introducing a new health initiative in the Philippines that offers personalized gut microbiome screening through its collaboration with AMILI, Southeast Asia’s first microbiome insights company.

In the Philippines, this partnership is especially timely. According to the 2025 Asia Care Survey, 82% of Filipinos cite rising healthcare costs as their top concern, and many feel uncertain about their ability to maintain physical and financial well-being in the future. The screening provided by AMILI helps address these anxieties by offering science-backed, preventive care that supports better health outcomes and reduces long-term medical risks.

"At Manulife Philippines, we are focused on delivering innovative solutions that support the evolving health needs of Filipinos," said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. "This collaboration with AMILI allows us to offer a unique health experience that goes beyond traditional insurance, empowering our customers to take a proactive approach to their health."

Manulife customers in the Philippines will now be able to access a personalized gut health screening designed specifically for Asian populations. The service includes tailored nutrition recommendations and teleconsultation to help interpret results. This empowers customers to better understand their health and take preventive steps to improve immunity, brain function, heart health and overall longevity. The service also provides a meaningful way to address rising health concerns in the Philippines by showing how Manulife delivers on its promise to support longer, healthier lives—through early detection, personalized care, and preventive action that can help reduce long-term healthcare costs for individuals and the system

"Our goal is to be a true partner in our customers' health journey—not just by helping them prepare financially, but also by giving them access to tools, services, and support for prevention, care, and overall well-being," said Grace Mallabo, Chief Health and Product Officer, Manulife Philippines. "By integrating personalized health insights into our offerings, we are helping Filipinos make informed decisions and improve their quality of life."

AMILI’s screening leverages the region’s largest multi-ethnic gut microbiome database, delivering insights that support digestive health, immunity, mental well-being, and chronic disease prevention.

"We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed health insights," said Dr. Jeremy Lim, Chief Executive Officer and Co-founder, AMILI. "This partnership is a step forward in making predictive, preventive care more accessible across Southeast Asia."

This initiative in the Philippines is an expansion of the First-in-Asia Gut Microbiome Screening collaboration between Manulife and AMILI, launched in 2024 in Singapore. It is part of Manulife’s broader strategy to support health and longevity through value-added offerings across Asia, helping customers take control of their health in meaningful ways.

Details on the collaboration between Manulife Philippines and AMILI can be accessed at https://www.manulife.com.ph/services/manulife-move.html.

Bea Alonzo celebrates wellness in peak years with Birch Tree Adult Boost

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Multi-awarded actress Bea Alonzo proudly shares how she keeps her tip-top health and shape in her strongest years with Birch Tree Adult Boost, the flagship milk brand of Century Pacific Food Inc., and the trusted adult milk brand in the Philippines.

Bea Alonzo as the newest ambassador of Birch Tree Adult Boost.

With a busy and active lifestyle that includes indulging in sports and frequent travels, Bea recognizes the importance of having nutritional support to keep up with everything she enjoys.

“Staying strong and healthy isn’t just a goal; it is a way of life. Drinking the right milk gives me the nutrients that I need to stay strong, healthy, and at my best every day. Gladly, there is Birch Tree Adult Boost milk that can give me the right nutrition,” said Bea Alonzo.

Milk plays an important role at every stage of life as the body evolves over time. Children need it for growth and development, teens rely on it for bone health and cognition, while adults need it for bone strength and immunity. Adults, specifically, require extra vitamins and nutrients for sustenance, which is why Birch Tree Adult Boost is specially formulated to provide that support.

Birch Tree Adult Boost has the Active Tri-Boost formula that supports overall wellness in adults by providing support nutrients such as Vitamin C, Vitamin D, B-vitamins, Iron, and Zinc. These nutrients help to strengthen immunity, sustain energy, and heighten brain function. Perfect for adults who want to remain healthy and energetic just like Bea.

Bea Alonzo enjoyed a skiing adventure in her Andorra trip, showcasing her passion for active living.

“As I turn 38 this October, I become even more mindful of my health and my body, and I like challenging myself with different ways to maintain good health,” Bea shared. “I like doing workouts like push-ups, squats, planks, and other sporty activities, then I balance it with proper nutrition. Birch Tree Adult Boost gives me that extra support so I can keep up with my busy lifestyle,” she added.

As an award-winning actress and entrepreneur, Bea has built a strong reputation both in entertainment and in business. With her passion for travel and discovering new experiences, she proves that life gets better as we reach our peak years.

“We wanted to highlight how milk isn’t just for kids, it’s just as important for adults who want to stay strong, energized, and overall healthy. That’s why we partnered with Bea Alonzo for Birch Tree Adult Boost. She embodies the idea that age is not a limit, you can be at your best at every stage of your life,” shared Greg Banzon, Executive Vice President & Chief Operations Officer of Century Pacific Food, Inc.

Watch the latest commercial of Birch Tree Adult Boost featuring Bea Alonzo here:

https://bit.ly/BeaAlonzoBTAB.

For more information, please visit https://www.birchtree.com.ph/ or follow Birch Tree on Facebook at https://www.facebook.com/BirchTreeAdultBoost or @birchtreeadultboost on Instagram for more updates.

Health expert says milk matters in bridging children’s nutritional gap

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As the Philippines ushers in National Children’s Month this November, renewed calls were made to focus on bridging the alarming nutritional gap in Filipino children.

Fuel their future with proper nutrition

The 2023 report of the Food and Nutrition Research Institute (FNRI) revealed that 21.3% of Filipino children aged 5-10 years old are underweight, 8.4% have muscle wasting, and 12.9% are either overweight or obese. These numbers are higher compared to their 2021 data.

This was echoed in the February 2025 research of Thrive, a non-profit organization with an international board and advisory council, which said that childhood malnutrition remains a critical issue in the Philippines.

Dr. Yvonne Marie Ferrer, FEIHE Philippines’ Medical Affairs Head, echoed the calls to address children’s nutritional challenges, especially during early childhood, which is a period of rapid growth and development. She said that if parents miss out on this chance to support the child’s growth and development during early childhood, there could be a risk for lesser opportunities to excel later in life.

Dr. Ferrer said that one effective and simple step to help close the nutritional gap is for school-aged children to consume one to two glasses of milk daily, explaining that milk offers a lot of nutritional benefits for optimal growth and development.

However, a recent FNRI study showed that only half of the population of Filipino children consume milk daily and Dr. Ferrer said that this is a cause for concern.

“Parents should not miss out on the milk benefits for their children as an essential food and nutritional source. Not drinking milk on a daily basis may leave lasting consequences on children’s health and learning potential,” she said.

However, Dr. Ferrer said that not all milk is created the same and advised parents to be mindful about the milk they give their kids.

“Fresh milk formula would be a great choice for growing kids such as AceKid Activegro. Unlike conventional milk formulas which go through numerous heating treatments in their milk manufacturing, AceKid fresh milk formula has a game changer farm-to-can process. High heat treatment and storage required in conventional milk manufacturing degrade nutrients, and even leads to loss of some essential nutrients needed for the child’s growth and development. With FEIHEs single step process, heat treatment and storage are lessened, resulting in retention of milk’s natural nutrients," Dr. Ferrer explained.

“Parents would also be happy to know that AceKid does not contain sucrose and maltodextrin, preventing early tooth decay and picky eating due to the sweet taste conditioning and the possibility of having diabetes later in life,” she adds.

More importantly, Dr. Ferrer said AceKid ActiveGro is produced from the pristine “golden milk source belt” at 47° North Latitude. This region is known for its fertile black soil, rich in nutrients like nitrogen, potassium, calcium, and magnesium—ideal for growing high-quality feed for dairy cows.

“Cows fed with crops from this golden dairy source produce milk that is naturally more nutrient-rich,” Dr. Ferrer said.

In choosing milk for their kids, parents should also pay attention to the milk’s texture, smell and solubility as children tend to reject milk that smells strong or feels clumpy,” she advised.

AceKid ActiveGro is processed using fresh milk formula, retaining the natural aroma of milk and its nutrients. The single step approach also leads to easy solubility of the milk when mixed with water. All these features make it easy for mothers to convince their children to drink milk, according to several testimonies of mothers.

As Filipino families continue to navigate the nutritional gap challenges, AceKid ActiveGro champions a simple yet powerful call: invest in children’s nutrition, one glass of fresh milk formula at a time, positioning itself as a trusted partner in building a healthier future for the next generation.

POTEN-CEE’S 50TH ANNIVERSARY CAMPAIGN WINS DOUBLE AT QUILL AND ANVIL AWARDS

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Fifty, Fortified, and Forging Forward Recognized as One of The Professional Top Awards at Quill

A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.

For effectively conveying its 50th anniversary via #FiftyFortifiedandForgingForward to targeted audiences through a variety of channels and vehicles and then scoring higher than 5.75 based on IABC’s Global Scale of Excellence, Poten-Cee Vitamin C scored an Excellence Award.

In 2024, Poten-Cee communicated its campaign initially to internal stakeholders, believing that employees are the best brand ambassadors and thereafter to external stakeholders that included customers as well as members of media who attested as customers themselves.

The campaign that was conceptualized late 2023 and that ran from January to December 2024, reached audiences through internal platforms and largely ATL, BTL and especially digital platforms. Despite challenges, Poten-Cee achieved remarkable sales, collective digital performances, PR, and stakeholder engagements (including CSR) that pushed its score further.

Notably, among 918 total entries, 163 won an Excellence Award (58 from the same category) where amongst these, Poten-Cee at 50 qualified to be part of the Professional Top 5 Awards. This means the campaign scored one of the highest on a scale of 1 to 7 with 7 being the highest.

According to IABC President Belle Tiongco, “Scoring a Professional Top Awards means you submitted a well-written entry, with clear strategy, creativity, and results accompanied with an impressive Work Plan, showing a sample of the campaign which allowed the evaluator to “experience” the output in a very effective manner. This is how you win the Quills! She adds: “Landing in the final five is a big feat in this very competitive category.”

The #FiftyFortifiedandForgingForward is PascualLab’s 2nd Quill, winning its first Excellence for its 75th anniversary campaign #PascualLove in 2021. This second award inspires the brand and the company to continue forging forward in delivering various Vitamin C needs across markets.

Poten-Cee’s current portfolio includes: Poten-Cee Sugar-coated, Sugar-free, Forte (1000 mg), and Chewable. It also offers more advanced immunity protection (against other variants) with Poten-Cee Zn and Zn Advance. It also offers variants that help boost collagen production and that improve skin and hair health: Poten-Cee + C (with Bovine and Marine). Poten-Cee also addresses the vitamin C needs of children with its Poten-Cee Plus, and its newest variant Poten-Cee Gummies variants. For more information, visit pascuallab.com and our official stores at Lazada, Shopee, and Tiktok.

LAB for ALL Caravan Brings Free Healthcare to 1,500 San Juan Residents

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The LAB for ALL caravan brought its health services to San Juan City on August 26, holding its mission at the FilOil Centre. Spearheaded by the First Lady Liza-Araneta Marcos, the initiative opened its doors to more than 1,500 San Juaneños, offering free medical consultations, medicines, vitamins, and laboratory procedures such as X-rays, ECGs, and other diagnostic screenings. 

To date, the nationwide caravan has reached over 1,200 registered patients, delivering 3,312 medical services and 77 dental treatments across its missions, underscoring the program’s advocacy of lifting the financial burden of healthcare and making essetial services accessible to every Filipino family.

Bell-Kenz Chief Executive Officer Dr. Luis Go hands over free prescription medicines and vitamins to an event attendee during the Lab for All outreach in San Juan on August 26, 2025; 

First Lady Liza Araneta-Marcos visits the Bell-Kenz booth during the Lab for All event with her is Bell-Kenz Corporate Branding and PR Head Patrick Larraga.

“I just want to say thank you very much to all the volunteers, thank you to our public agency partners and private partners, and thank you to all of you for giving us a chance to be of service to you,” the First Lady said, recognizing the collective effort that made the caravan possible.

“Like my husband says, ‘dapat nating mahalin ang Pilipinas, dapat natin mahalin ang Pilipino.’ So, on that happy note, marami pong salamat, sama-sama tayong babangon muli,” she added, underscoring the program’s call for unity and love of country.

The caravan was also attended by San Juan City Mayor Francis Zamora and Representative Bel Zamora-Jornada, who joined the First Lady in reaching out to constituents and underscoring the city’s commitment to accessible community healthcare.

“Maraming maraming salamat po sapagkat ang San Juan po ang inyo pong nadalaw sa inyo pong LAB for All program,” Mayor Zamora said, underscoring the significance of San Juan being designated as a host city for the nationwide caravan.

The caravan also received strong support from private partners such as Bell-Kenz Pharma Inc., which played a key role in extending the program’s impact by providing post-consultation support to patients. The company also distributed free prescription medicines and vitamins to hundreds of residents, with medical care complemented by the necessary treatments.

“Access to reliable treatment should not be a privilege. We are proud to support Lab for All in making quality healthcare more accessible to everyday Filipinos,” Bell-Kenz Chief Executive Officer Luis Raymond Go said.

The San Juan caravan forms part of the nationwide LAB for ALL program, which brings healthcare and social services closer to communities, particularly those in vulnerable sectors. Upcoming city missions will be announced soon, with Bell-Kenz Pharma Inc. reaffirming its commitment to support LAB for ALL in empowering access to essential healthcare.

Building on its ongoing efforts, the LAB for ALL program seeks to provide access to healthcare by bridging government and private sector resources to serve Filipinos in every province, city, and barangay. The San Juan mission highlighted the program’s impact, while the broader initiative seeks to equip communities with medical tools, medicines, and social support to overcome healthcare barriers. Through these efforts, LAB for ALL strives to make “mahal magkasakit” a reality no longer felt by underserved families.

LAB for ALL in San Juan was made possible through the collaboration among numerous government agencies including the Commission on Higher Education (CHED), Department of Agriculture (DA), Development Bank of the Philippines (DBP), Department of the Interior and Local Government (DILG), Department of Health (DOH), Department of Social Welfare and Development (DSWD), Department of Trade and Industry (DTI), Overseas Workers Welfare Administration (OWWA), Food and Drug Administration (FDA), Land Transportation Office (LTO), National Housing Authority (NHA), PAG-IBIG Fund, Public Attorney’s Office (PAO), Philippine Charity Sweepstakes Office (PCSO), PhilHealth, Senate Public Assistance Office (SPAO), and the Technical Education and Skills Development Authority (TESDA), alongside several private partners who lent their support to the initiative.

Why Mega Sardines is the Smart and Healthy Choice for Every Filipino Family

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Simple pasta tossed with garlic, olive oil, and the bold taste of Mega Sardines.

Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines:

1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines:

●        Tokwa at Mega Sardines with Tausi  Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.

●        Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.

●        Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

Mega Prime Foods’ System 6 process ensures Mega Sardines remain a nutrient rich Superfood packed with freshness and safety in every can.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

Mega Prime Foods Inc. Chief Growth and Development Officer Marvin Tiu Lim joined industry leaders at the ECCP 2025 Nutrition Forum, where he shared insights on how Mega Sardines’ Mega Bigay Sustansya program is making a real difference in the fight against malnutrition.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Mega Sardines with savory tausi for a quick, hearty meal.

Sweet pineapple and savory Mega Sardines come together for a comforting family dish.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

Omega Healthcare Expands Collaboration with Microsoft to Accelerate Generative and Agentic AI Capabilities, Leading RCM Innovation

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The AI solutions incorporate Microsoft Azure’s intelligent automation engines that are seamlessly integrated across the ODP, supporting the full revenue cycle: patient access, mid-cycle operations, and back-end processes

Omega Healthcare, a leading provider of technology-enabled RCM services, announced an expanded collaboration with Microsoft to further enhance its advanced AI capabilities across the revenue cycle. Through the integration of Microsoft Azure cutting-edge AI models through Azure AI Foundry, and the company’s proprietary Omega Digital Platform (ODP), Omega Healthcare launched more than 20 generative and agentic AI solutions to help healthcare organizations enhance revenue cycle operations and improve financial performance.

Since establishing the relationship with Microsoft in 2023, Omega Healthcare has rapidly deployed these solutions leveraging intelligent automation within its ODP framework helping healthcare organizations automate complex workflows, such as correspondence processing, appeal filing, denial management, and call center support—while increasing accuracy, compliance, and profitability for its customers.

“By combining the strength of our RCM and healthcare expertise with Microsoft’s advanced large language models, we are unlocking new efficiencies, previously considered by the market as too complex to automate,” said Anurag Mehta, CEO and Co-Founder, Omega Healthcare. “We are bringing scalable, tech-enabled services without requiring healthcare leaders to take on large, risky technology investments, freeing them up to focus on what matters most – delivering exceptional patient care.”

“Omega Healthcare is one of the most innovative partners we’ve worked with in applying Microsoft Azure AI Foundry capabilities – including Azure OpenAI in Foundry Models – to revenue cycle management and other real-world healthcare challenges,” said Elena Bonfiglioli, General Manager, Worldwide Healthcare at Microsoft. “Their ability to translate AI innovation into practical, high-impact solutions across the entire revenue cycle and beyond, has positioned them as a clear leader in tech-enabled RCM transformation.”

The AI solutions incorporate Microsoft Azure’s intelligent automation engines that are seamlessly integrated across the ODP, supporting the full revenue cycle: patient access, mid-cycle operations, and back-end processes. These modules combine advanced AI models in Azure AI Foundry with Omega Healthcare’s deep domain expertise to automate routine processes, such as medical coding and integrate with ODP’s AI/ML models to support key services for customers, such as clinical documentation improvement (CDI), denials management and prevention. For example, ODP can automate routine tasks across the revenue cycle, including standard denial processes, evidence retrieval, and appeal submission. Key outcomes include up to 75% reductions in AR follow-up days, faster resolution times, and improved compliance.

Omega Healthcare has also launched additional solutions for payers unleashing new potential for retrospective HCC coding automation and has deployed solutions for areas like data curation for life sciences.

“The possibilities are endless as we continue building new AI-powered capabilities across the healthcare ecosystem in collaboration with Microsoft and our customers,” added Mehta.

Highlighting the additional promise for the future of AI innovation in healthcare, a recent Everest Group survey, concluded an overwhelming majority (85%) of senior healthcare executives surveyed believe AI will improve efficiencies in RCM operations over the next five years.

“We are thrilled to be a pioneer in driving RCM transformation,” emphasized Mehta. “Our customers are already experiencing the benefits of generative and agentic AI and are excited about future developments as we work together and continue to innovate.”

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About Omega Healthcare

Founded in 2003, Omega Healthcare Management Services® (Omega Healthcare) empowers healthcare to thrive via intelligent solutions that optimize revenue cycle operations, administrative workflows, care coordination, and clinical research on a global scale. The company works with providers, payers, life science companies, medical device manufacturers, health technology firms, researchers, and industry partners to amplify teams with robust technology, specialty expertise, and operational support. Omega Healthcare serves 350+ healthcare organizations with 35,000 skilled workers in the United States, India, Colombia, and the Philippines. For more information, visit www.omegahms.com.

Evolving View on Longevity: For Filipinos, Quality of Life Outweighs Lifespan - Manulife Asia Care Survey 2025

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●        Survey of 1,000 consumers in the Philippines shows Filipinos value independence, quality of life, and purpose over longer life spans.

●        Despite rising health concerns, especially among those aged 25-34, most Filipinos surveyed do not take sufficient preventive health actions.

●        Amid widening retirement savings gap, Filipinos see the link between finances and health but remain underprepared for retirement.

●        Many Filipinos place excessive reliance on cash as a placeholder investment, increasing the risk that they might outlive their savings in the face of potential longer life expectancy.

A shift in how Filipinos view longevity is emerging, as they prioritize quality of life more than simply living longer as they age, according to the Manulife Asia Care Survey 2025: "Embracing Longevity: Enjoying a Better Life." The comprehensive study, which surveyed 1,000 Filipinos, revealed that only 13% of respondents chose living a longer life as their top wish when they consider their older years, while 26% prioritize financial independence and 17% value staying physically, mentally, and socially active.

The Manulife Asia Care Survey 2025, which ran in January and February, explored attitudes around how the region views longevity, as global life expectancies continue to rise.

Among those who value quality of life over lifespan, the respondents’ desired lifespan averages 69 years—below the national life expectancy, which is projected to reach 73.2 by 2050—suggests a preference for a life of purpose, vigor, and independence over sheer longevity.

“Filipinos are redefining what it means to live a good life,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “They are no longer focused solely on longevity. Instead, they want to live better—with freedom, dignity, and the ability to enjoy life on their own terms. This shift challenges us to rethink how we support them—not just with insurance, but with holistic solutions that enhance their quality of life.”

Health concerns continue to rise, especially among younger Filipinos

The survey also revealed that health issues are a growing concern, particularly among Filipinos aged 25-34. Nearly 44% of respondents reported experiencing physical or mental health problems that affect their daily lives. Despite this, most Filipinos surveyed are not taking enough preventive action.

On average, more than half of the survey respondents engage in only 5 out of 17 recommended preventive health measures that can support a longer, healthier life. Critical indicators of long-term health—such as muscle mass and oxygen uptake—are monitored by just 16% of participants. These metrics are scientifically linked to longevity and overall vitality yet remain largely overlooked.

Despite this, 74% believe their current health habits are sufficient to protect their health as they age.

“There is a clear gap between awareness and action. Filipinos understand the importance of health, but many are not taking the necessary steps to protect it,” added Hora. “This disconnect could lead to long-term vulnerabilities, which will be challenging to address later in life. To bridge this gap, we encourage Filipinos to take more proactive steps, such as scheduling regular check-ups, adopting healthier lifestyle habits, and seeking guidance from healthcare professionals, to help safeguard their overall health and well-being.”

Filipinos face a retirement savings gap

The survey also highlighted the strong relationship between financial stability and health outcomes. A significant 80% of respondents believe that their financial well-being directly affects how long they can remain physically healthy. Similarly, 76% say it impacts their mental health and emotional resilience.

 However, despite this awareness, the average retirement savings among Filipinos is only PHP 630,000—16% of the PHP 3.85 million they estimate they will need to retire comfortably.

“Filipinos recognize that wealth and health are deeply connected,” said Aira Gaspar, President and Chief Executive Officer, Manulife Investments Philippines. “However, their current savings and investment behaviors do not necessarily reflect this awareness. The gap between what they have saved and what they will need could compromise their ability to live independently and with dignity in later years.”

Retirement planning: A shift in priorities, but gaps remain

When it comes to preparing for retirement, cash remains king for many Filipinos. The survey found that 66% view keeping their money in cash or fixed deposits as one of their top 2 priorities, while 51% express they want to invest in property. However, more than half (54%) also expressed a desire for steady income streams during retirement—something that cash-heavy portfolios may not be able to provide, especially in the face of inflation and rising healthcare costs.

“We are seeing a shift in how Filipinos think about retirement,” Gaspar noted. “While they are starting to realize that relying solely on property or savings may not be enough, many still hold excessive cash, which raises their longevity risk or the risk that they might outlive their savings, particularly in the face of potential longer life expectancy.

Gaspar added, “At Manulife Investments, we empower Filipinos to create more holistic wealth portfolios by giving them diverse and affordable investment choices, which they can use as building blocks to mobilize their savings, receive recurring income streams and achieve financial independence throughout their lifetime. Today, Filipinos can choose from our suite of 22 unit investment trust funds (UITFs), including six income-paying UITFs, spanning multi-asset, fixed income, equity and real estate investment trusts (REITs) asset classes that can be accessed for as little as Php1,000.”

The value of professional financial advice is also evident in the data: 70% of those who work with financial planners believe they will have enough funds for retirement, compared to only 38% of those without such guidance.

Supporting Filipinos’ fresh definition of Longevity

As Philippine life expectancy continues to increase in the coming years, the need for comprehensive health and wealth planning becomes critical.

"The message from Filipinos is clear—they want to age with dignity, maintain their independence, and have the financial freedom to do what matters to them," Hora concluded. "At Manulife, we are committed to evolving our products and services to support this vision. That means offering solutions that go beyond medical and critical illness coverage to address health protection needs and offering investment options that can provide reliable income streams for a better, more fulfilling life.”

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Resources:

●     Manulife Asia Care Survey 2025 - https://www.manulife.com.ph/about-us/manulife-studies/asia-care-survey/2025/top-wish-of-filipinos-in-golden-years.html

●     National life expectancy - https://population.un.org/wpp/