The “Save From Extinction” campaign launched by the Department of Environment and Natural Resources (DENR) aims to protect the six critically endangered animal species endemic to the Philippines – the Philippine eagle, tamaraw, dugong, Philippine cockatoo, pawikan (marine turtles), and Philippine pangolin.
Committed to protecting these remarkable creatures and their habitats, SM through platforms, are taking concrete steps to raise awareness and drive action through posters, videos, and fundraising booths in its malls that ensure their survival for future generations.
(In the photo) TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and with the fashion show models, from the Girl Scouts of the Philippines among others.
SM is inviting everyone, from eco-conscious advocates to young animal enthusiasts, to support the cause in style.
There are exciting cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children’s apparel line from SM Fashion, merchandise lineup includes t-shirt designs for both adults and children in several colors, with each product highlighting one of the six endangered animals. Canvas tote bags featuring the animals are also available for purchase.
Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.
Turn compassion into action and join the fight to save endangered wildlife. Join the fight to save wildlife by purchasing your own “Save from Extinction” merchandise.
Shakira Yu FVP and head of Branch experience, BDO Unibank
A key partner in the campaign, Banco De Oro (BDO) Unibank, Inc., is leveraging its vast nationwide network to support the campaign, offering donation channels through its ATMs and branches nationwide as well as through the BDO Online app.
This integration makes it easier for the public to contribute, extending the reach of the campaign to thousands of communities.
DENR has also partnered with wildlife conservation groups to safeguard these animals, such as the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville Foundation, and the Zoological Society of London.
All collected funds will go to the partner NGOs dedicated to the conservation of these species.
For more information, visit www.smsupermalls.com/save-from-extinction