Showing posts with label Photography. Show all posts
Showing posts with label Photography. Show all posts

June 22, 2023

Believe it or Not, These Shots are Taken by the HONOR Magic5 Pro


Packed with a wide array of camera specs, HONOR Magic5 Pro, the latest flagship phone from HONOR Philippines, boasts an impressive Camera setup that is perfect for both photography professionals and enthusiasts. It features a Triple Rear Camera System consisting of 50 MP Wide Camera, 50 MP Ultra Wide Camera, and 50 MP Telephoto Camera, rightfully earning its Global Top 1 DXOMark for Camera performance for the First Quarter of 2023.

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The newest flagship phone from HONOR Philippines, the Magic5 Pro, is finally in the country to prove its impressive Camera System that earned its Global Top 1 rank from DXOMark in Q1 of 2023.

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“Filipinos love taking photos, and our newest flagship delivers top quality shots and snaps, and even video clips that are at par with those taken with professional cameras. It’s no question why the HONOR Magic5 Pro was well-received upon its launch and is continually getting the recognition it deserves within the Philippine tech market,” said Stephen Cheng, HONOR Philippines Vice President.


Capture high-speed moments with high-quality shots


HONOR Magic5 Pro debuted its all-new Millisecond Falcon Capture Algorithm, which enables users to shoot dynamic scenes with ease. Partnered with the phone’s AI Motion Sensing Capture, even the most complex movements are captured vividly and sharply. Below are some shots that perfectly demonstrate the power of this flagship’s HONOR Image Engine:


Zoom in and out with HONOR Magic5 Pro


HONOR Magic5 Pro’s 50 MP Periscope Telephoto Camera and 50 MP Ultra Wide Camera allow for zoomed in shots that capture even the most minute details of a certain subject. Both cameras work in getting close up shots, the Ultra Wide module doing so at about 2.5 cm away, while the Telephoto node at nearly 30 cm away.


The phone’s optical zoom enables users to shoot distant objects without fully compromising or hurting the quality of its snaps. Videos can be shot at 10x zoom, while photos can be captured at 100x zoom level. It also offers Focus Lock for easier framing, ensuring that the subjects of your zoomed in shots are clearly highlighted.


Elevated Night Photography Experience


HONOR Magic5 Pro excels in low-light photography, thanks to its Super Night Capture capabilities. The photos taken in this setting are in crisp quality, and none of its contrast, exposure, and saturation get compromised – an issue that many photography enthusiasts suffer from every now and then. Even in Ultra Wide settings, HONOR Magic5 Pro’s Night Capture capabilities still deliver quality and crisp shots, displaying realistic and lively image color outputs.

Shoot Videos Like a Pro with HONOR Magic5 Pro’s Movie Mode


HONOR Magic5 Pro is equipped with IMAX Enhanced Movie Master to produce cinematic-style videos, taking users’ videography experience up a notch. It offers 4K video recording at 60 fps, and what probably sets this smartphone apart from others is its impressive LOG mode – making post-edit color grading easier and more accessible. Check out this mini-tutorial from Cinematographer Ryan Audencial, who was highly impressed with the smartphones’ Movie Mode and video-taking capabilities.

Overall, the HONOR Magic5 Pro proves to be worthy of its Global Top 1 rank in Camera Performance for the first quarter of 2023 from DXOMark. On top of its impressive specs – such as its IP68 water-and-dust-resistant rating, the smartphones’ Triple Rear Camera System makes photo and video taking easier for professionals and enthusiasts alike.


Pricing and availability


The smartphone, available in Meadow Green and Midnight Black, retails for Php 59,990 both via HONOR Philippines’ offline ( https://bit.ly/Magic5ProStores) and online stores  in Lazada (https://s.lazada.com.ph/s.hsr3z), Shopee (https://shope.ee/1LApXmPIen), and Tiktok Shop (https://vt.tiktok.com/ZSLN2DNm1/). HONOR Magic5 Pro may also be availed via Home Credit for as low as Php 1,718 per month without insurance, Php 2,085 with insurance, and on a 0% interest installment payment.


For more updates and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

April 21, 2023

Xiaomi Unveils Xiaomi 13 Ultra, co-engineered with Leica


Beijing, CHINA, April, 2023Xiaomi 13 Ultra, the latest result of Xiaomi and Leica's collaboration in further advancing mobile imaging technology, debuted today at the Xiaomi 13 Ultra Launch Event. Flaunting a quad camera system centering the main camera with 1-inch sensor and a variable aperture, an ultra-grade WQHD+ display with excellent color accuracy, along with premium flagship Snapdragon® 8 Gen 2 performance, all packed in a classic design, Xiaomi offers smartphone users seeking a professional camera experience the ultimate, in all capabilities.

Leica optics, to build the perfect Summicron Lens of Leica in mobile imaging

The strategic cooperation between Xiaomi and Leica in the global imaging field has taken another crucial step: By further upgrading the Summicron lens for mobile imaging in the optical system, offering "a coming-of-age ceremony in mobile imaging".

Inherited from the optical concept of the Leica M series, the Leica optical system of Xiaomi 13 Ultra has the characteristics of compact size, large aperture, high imaging performance, reliability, and durability. The lens adopts an ultra-high-order polynomial design, allowing the precision of design to reach a nanometer level, nearing the optical limit. Meanwhile, a multi-layer coating greatly reduces glare and ghosting, presenting stable performance in extremely cold and extremely hot environments.

Xiaomi 13 Ultra is equipped with a quad camera system with Leica optical lens covering focal lengths ranging from 12mm (ultra-wide angle), 23mm (wide-angle), 75mm (telephoto), to the new 120mm (super-telephoto), as well as the extra 46mm and 240mm lengths through the In-Sensor-Zoom. Adding on the full degree of focal length flexibility, the smartphone's professional camera setting offers variable aperture. Three of Xiaomi 13 Ultra's cameras feature an aperture wider than Æ’/2.0, which brings in lighter and a soft, shallow depth of field, and allows for shorter shutter times, thus quicker capturing of natural and unmissable moments. Flaunting an ultra-large 1-inch IMX989 sensor and a new physical two-stop aperture switching between Æ’/1.9 and Æ’/4.0, the main camera offers content creators more freedom in customizing the exposures based on different scenarios.

Inspired by the "hyperfocal distance" shooting method commonly used by street photographers, Xiaomi 13 Ultra also brings a new Fast Shot mode that allows taking focus-free snapshots by setting the focus point manually, and later starting and capturing the moment in just 0.8s.


Pro color restoration capability powered end-to-end from capture to presentation.

Xiaomi 13 Ultra has fully optimized the RAW workflow, and more algorithms are migrated to the RAW domain to maximize the dynamic range, details, and texture of the image, thus significantly improving imaging quality. The main camera supports 50MP RAW, bringing a higher imaging resolution, while providing multi-frame 14-bit UltraRAW, which takes the data directly from the computing pipeline, bringing better resolution and high dynamic range. Camera profiles will be created by Adobe, providing a better starting point for post-production.

In terms of display, Xiaomi 13 Ultra sports a 6.73" pro-grade WQHD+ display with excellent color accuracy and up to 2600 nits peak brightness. This display is also calibrated according to the new CIE 2015 colorimetry, which supports perfect automatic color management to ensure accurate and consistent color presentation across different displays from Xiaomi devices released recently.

Xiaomi 13 Ultra also supports end-to-end experience supported by Dolby Vision®, capturing with vivid colors, astonishing contrast and brightness, along with a panoramic view of rich details in dark and bright areas, while offering users the opportunity to share their own creative content in UGC communities that support Dolby Vision®.

Ultra-fast experience with self-developed heat dissipation technology and Xiaomi Surge Battery Management System

As the annual masterpiece of the Xiaomi Ultra product line, Xiaomi 13 Ultra has the most powerful hardware configuration available, along with a suite of new innovative technologies for a top-notch flagship experience.

Xiaomi 13 Ultra pays tribute to the classic look of Leica's M camera series with its circular camera module, unibody metal frame and leather texture finish. Weighing 227g¹ and with the unibody metal frame giving more resilience for bending than the previous generation, the smartphone design provides foundation for the entire structure and a more secure grip. Wrapped in a second-generation antibacterial nanotech silicone leather, the back panel of Xiaomi 13 Ultra not only resists fingerprints and smudges, but also is antibacterial and anti-yellowing. Its bacterial inhibition rate can reach as high as 99%, perfect for nearly any environment.

Equipped with the latest Snapdragon® 8 Gen 2 flagship processor, which adopts 4nm process technology, Xiaomi 13 Ultra brings superior performance and energy consumption. The smartphone supports RAM up to 16GB LPDDR5x and UFS4.0 storage of up to 1 TB, as well as FBO (File Based Optimization). Xiaomi 13 Ultra also features a USB 3.2 Gen 1 interface, achieving DisplayPort video output up to 4K 60Hz.
Thanks to Xiaomi's self-developed Loop LiquidCool technology, the first landing of an aerospace-grade large toroidal cooling system on a smartphone, Xiaomi 13 Ultra has achieved "one-way conduction" of the internal circulation through the "vapor-liquid separation" structure. This ensures equivalent thermal conductivity more than three times that of traditional VCs, and heat dissipation capacity exceeds 10W. With this powerful and advanced technology, Xiaomi 13 Ultra is capable of supporting stable 4K 60fps video recording without frame rate drop due to temperature.

By pairing a Xiaomi Surge P2 Charging Chip and Xiaomi Surge G1 Battery Management Chip with a 5,000mAh battery, Xiaomi 13 Ultra utilizes a series of battery health functions and is able to estimate the battery life at extremely granular levels. Xiaomi 13 Ultra also adds a new Hibernation mode, which will be automatically triggered when the battery is low, limiting background activities and offering up to 60 minutes of additional standby.


Pricing and availability

Xiaomi 13 Ultra will first be available in Mainland China on April 21, 2023, and in the next few months will be launched in various international markets. The device will be available in three colors: Black, White, and Olive Green. 12GB+256GB is priced at RMB 5999, 16GB+512GB is priced at RMB 6499, and 16G+1TB is priced at RMB 7299.

March 30, 2023

Pocketful of Sunshine: Inspiration through flight, photography


SM Cares recently helped bring smiles to 31 pediatric patients afflicted with cancer and other chronic illnesses by supporting the Angeles City Flying Club's (ACFC) event "Pocketful of Sunshine," which treated the patients to a whole day of fun activities. The event was held last March 19 at the Angeles City Flying Club's base, Woodland Airpark, in Magalang, Pampanga.

"Pocketful of Sunshine" was led by the Angeles City Flying Club, a non-profit flying club and school established in 1993 that aims to promote recreational ultralight aviation among Filipinos. It was supported by SM Cares, with participation from photography advocacy group FOTOKLASE, Fujifilm Philippines' volunteer photographers, and UP Aviation Society, among others organizations.

All of the participants were from the Kythe Foundation, a non-profit whose goal is to improve the quality of life for hospitalized children with cancer and other chronic illnesses. Activities included ultralight and Cessna plane flying together with trained pilots, treasure hunting, kite flying, arts and crafts, and a candy drop on the runway.

In previous years, the ACFC together with the late Adphoto, Inc. founder and ACFC member John Chua held similar projects to share their love for aviation with children who are disadvantaged. A professional photographer himself, Chua also began his advocacy Photography with a Difference in 2010 with SM Cares as a partner, as a way to inspire people with disabilities through photography. Chua’s advocacy aligns with SM Cares’ advocacy of uplifting the lives of persons with disabilities, and after every successful program, a Photography with a Difference exhibit happens in a nearby SM mall.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Aside from the company's Program on Children and Youth, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, PWDs, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

March 26, 2023

DSLR Smartphone HONOR X8a now available nationwide at Php 10,990



The latest addition to HONOR’s X Series with 100MP Ultra-Clear Camera, HONOR X8a, is officially available starting March 25, 2023 for only Php 10,990 through HONOR kiosks and partner stores nationwide, and online through Lazada (http://bit.ly/40iFPjB), Shopee (http://bit.ly/3mNbds1), and Tiktok Shop (http://bit.ly/3ZYbqqy).

“Our newly-launched smartphone is now up for grabs for a very affordable price. We are always looking out for ways to give quality products to our HONOR fans, and we believe HONOR X8a, which boasts a 100MP triple rear camera system, is absolutely perfect for people who love taking high-quality photos on the go,” said Stephen Cheng, HONOR Philippines Vice President.

HONOR X8a’s Top-notch Camera and Display Technology

DSLR-like shots from the smartphone were made possible by its 100MP Main Rear Camera, supported by both a 5MP Wide & Depth Camera and a Macro Camera. With HONOR X8a, users can capture high-definition images in vivid details and clarity. It also features a 16MP Front Camera, perfect for your captivating selfies.

The device’s HONOR Display Color Calibration technology, paired with its 6.7-inch FullView Display, allows for a better viewing experience on a large screen, with a screen-to-body ratio of 93.6%. Certified by TÃœV Rheinland, HONOR X8a is also equipped with low blue light technology, ideal for people who spend long hours in front of their screens. It also has a 4500 mAh battery, and on a single charge, can deliver up to 13 hours of music streaming, or 16 hours of uninterrupted social media browsing.

Pricing and Availability

HONOR X8a, priced at Php 10,990, comes in three majestic colors: Cyan Lake, Titanium Silver, and Midnight Black. Buyers may now run to the nearest HONOR kiosks, or buy via our Partner Online Stores – Lazada (http://bit.ly/40iFPjB), Shopee (http://bit.ly/3mNbds1), and Tiktok Shop (http://bit.ly/3ZYbqqy).


HONOR fans can also avail the HONOR X8a via Home Credit for as low as Php 1,332 per month and on a 0% interest installment payment.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines

March 22, 2023

Get Ultra-Clear photos with the new HONOR X8a for only Php 10,990


Still not over with concerts not allowing professional cameras such as DSLRs? Well, the all-new HONOR X8a will leave you feeling like you just brought one with its 100 MP Ultra-Clear Camera! And up until March 24, you can avail this new HONOR phone for pre-order at Php 10,990 and get a FREE HONOR Earbuds worth Php 1,590.
HONOR Philippines GTM Manager Steven Yan, Country Manager Sean Yuan, Vice President Stephen Cheng, Brand Marketing Manager Joepy Libo-on, PR Manager Pao Oga with Home Credit Philippines Partner Marketing Lead Richard Sarinas


“Believe it or not, phone cameras just keep on getting better and better. May it be for your photography hobby or you just like taking pictures, our new HONOR X8a is ideal for you. Portraits, landscape or concert photos, name it, you can get better quality shots using this new smartphone,” said Stephen Cheng, HONOR Philippines Vice President.

HONOR X8a’s Powerful Camera System

During its launch recently, the HONOR X8a 100MP triple rear camera system was put on a test in a sunset cruise. Guests took out their HONOR X8a to capture the beautiful sunset scenery of Manila. Comprising a 100MP Main Camera, a 5MP Wide & Depth Camera and a Macro Camera, the HONOR X8a can capture high-definition images in vivid clarity, even when shooting complex scenes. The HONOR X8a also features a 16MP Front Camera to ensure users can capture spectacular, high-definition selfies.
Sunset Shot by Mr. Art Samaniego of Manila Bulletin

Testimonials

What better way to prove it than taking it from a budding professional photographer, GMA Artist, and HONOR Star, Khalil Ramos who recently attest to HONOR X8a’s superb camera quality.

And if you are one with those who are still watermelon-sugar high from the Harry Styles concert, here are some shots taken by HONOR X8a.
Are you convinced yet? The HONOR X8a comes in three stunning colors; Cyan Lake, Titanium Silver, and Midnight Black and is available for pre-order from March 14 to 24, 2023 with FREE HONOR Earbuds worth Php 1,590 via all HONOR kiosks and partner online stores – Lazada (http://bit.ly/40iFPjB), Shopee (http://bit.ly/3mNbds1), and Tiktok Shop (http://bit.ly/3ZYbqqy).

HONOR fans can also avail the HONOR X8a via Home Credit for as low as Php 1,332 per month and on a 0% interest installment payment.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines).

The Secret to Jaw-Dropping Mobile Photography of Xiaomi 13 Series: Lighting and Sensor Size

Discover the power of the 1-inch sensor and Leica-powered camera system of Xiaomi 13 Series

How do you take Instagram-worthy photos?

While large megapixel counts are now quite popular in cameras, light plays a major role in capturing those great photos. More light means better-looking pictures.

More Light, Better Photos

This is very true with the new Xiaomi 13 Series, which boasts of a massive 1-inch sensor that captures more light and delivers superior exposure balance, dynamic range, and sharpness for your images.

Natural light is usually the most flattering, so look for sunlight streaming in from windows or snap photos during the golden hour (shortly after sunrise or before sunset). Avoid taking photos during the midday sun because it can create unflattering shadows and washed-out colors.

Artificial lighting can also work wonders. Experiment with different types of indoor lighting, like lamps and candles, to create a cozy ambiance and achieve creative effects. Avoid relying too much on the flash as it can make your photos look harsh and unflattering.

Take your mobile photography to the next level with the phone with the biggest sensor.

Crisp Shots Even on The Go

Couple a powerful sensor with image stabilization and you get smooth, crisp shots, even when shooting kids or even pets while at play.

The Xiaomi 13 Series features a massive 1-inch sensor, co-engineered with legendary camera brand Leica. Coming in two main variants, the Xiaomi 13 and the Xiaomi 13 Pro, the series takes mobile photography to the next level.

A Masterpiece in All Lighting Conditions

The Xiaomi 13 Pro's camera system is an engineering masterpiece. With a 1-inch, 50-megapixel Sony IMX989 sensor, 50MP wide-angle lens, and 50MP telephoto lens, this phone's camera is built to capture every moment in stunning detail and in all lighting conditions.

Just as awesome, the Xiaomi 13’s camera setup boasts of a 50MP main camera, a 10MP telephoto camera, and a 12MP ultra-wide-angle camera, this smartphone delivers stunning and dynamic shots that capture every detail.

At the heart of the Xiaomi 13 series is the Leica True Color Imaging, which allows for more accurate color reproduction in photos, resulting in more lifelike and natural-looking images. Scenes of everyday life are captured in stunning details as if taken with professional cameras.

A 75mm Telephoto Lens

An exciting feature of the Xiaomi 13 series is its 75mm telephoto lens with floating element technology. This lens allows you to easily capture distant objects with exceptional zoom capabilities while maintaining sharpness and clarity across all focal lengths. Whether you're at a concert, sports game, or just trying to capture a beautiful landscape, this telephoto lens will help you get the shot you want.

In addition to the telephoto lens, the Xiaomi 13 series also offers two distinct photographic styles – Leica Authentic Look and Leica Vibrant Look. The "Authentic" style focuses on natural color reproduction, well-drawn shadows, and excellent reproduction of fine details. In contrast, the "Vibrant" style enables you to capture the moment’s emotion in vivid yet realistic colors. With these two styles, you can choose the one that best suits your personal taste and the mood of the moment.

Filters Complete the Leica Experience

To complete the end-to-end Leica experience, Xiaomi also added new Leica filters for greater personalization, Leica watermarks for that signature Leica finish, and the classic Leica shutter sound caps it off.  With the Xiaomi 13 Series, you'll be inspired to create your very own photographic masterpieces.

For more information, visit Xiaomi's official Facebook page and visit Xiaomi’s official website. Online purchases are available via Xiaomi’s Lazada, Shopee, and TikTok Shop (@XiaomiPhilippines).

 

March 10, 2023

Cherry Home introduces its new Smart Swivel S4 Camera and Smart Swivel LE Camera

For Added Security in Your Home

The impact of Internet of Things (IoT) extends beyond the home on which it is installed and one of the advantages of a smart home is protection. CHERRY continues to deploy new intelligent products to make your home feels safer: Cherry Home Smart Swivel S4 Camera and Cherry Home Smart Swivel LE Camera.

Convenience and security are on the tip of your finger, operate security features remotely using Smart Wi-Fi App Control or Cherry Home application. Keep an eye on your home while you're gone with its 3MP full HD video quality. You may see live security camera feeds, get warnings for any questionable activity because it has Intelligent auto-tracking with wide view angle: Horizontal 355°, Vertical 130°.

By using this two-way audio between your smartphone and camera, you can talk to your family members in real time while you're watching them from a different area. You won’t miss milestones at home, thanks to its 24/7 video recordings making it simpler for you to review special events. A microSD card with a 128GB capacity or cloud storage can be used to store these recordings.

It is sleek, comes with a wall-mount set, and is flexible to install. Additionally, you can choose from the colors gray and a limited-edition color yellow.

Secure and smarten up your home with Cherry Home Smart Swivel S4 Camera for ₱1,649 and Cherry Home Smart Swivel LE Camera at ₱1,759.

For more information, check this out at:

Cherry Shop PH: www.cherryshop.com.ph

March 4, 2023

Sony debuts its newest and most compact G Master Lens

Sony officially announces pre-orders of the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens lineup.
The FE 50mm F1.4 GM is an e-mount lens that expands Sony’s offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.

“At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up,” said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50 mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50 mm for Sony.”

Sharp Imagery and Beautiful Bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master™ series brings outstanding image quality to FE 50mm F1.4 GM. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout the maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

In addition, the minimum focusing distance of FE 50mm F1.4 GM is just 0.41 meters and the maximum magnification is 0.16x when autofocus is used. This level of close-up performance provides extra flexibility when shooting both stills and videos.


Portrait photo shot by Charisma Lico, Sony Alpha Professional for Fashion and Advertising, using the new Sony FE 50mm F1.4 G Master Lens

“I’ve always been a fan of portrait lenses and I remember 50mm was one of my first investments! In love with the new FE 50mm F1.4 GM lens because of the details it produces in my images, precision in AF tracking, its compact size and light weight. Definitely my go-to lens whether for travel or work,” shared by Charisma Lico, Sony Alpha Professional for Fashion and Advertising.

Remarkably Compact Design for Maximum Versatility

The FE 50mm F1.4 GM has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and 516 grams in weight. These measurements allow for a lens that is 33% lighter and 15% less volume when compared to conventional models with the same specifications.
The FE 50mm F1.4G Master Lens equipped in a Sony Alpha 7 IV Camera. Photo by Sherard Yu

The compact size of FE 50mm F1.4 GM paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

Fast, Precise, and Reliable Autofocus

The FE 50mm F1.4 GM’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x faster than conventional models with the same specifications. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for a smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.

Intuitive Operability and Outstanding Reliability

The lens has been designed intuitively to help provide creators with maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, FE 50mm F1.4 GM also features an iris lock switch, which is the first ever to be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

The FE 50mm F1.4 GM’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.
Pre-order your own FE 50mm F1.4 GM now for only PHP89,900 and get a free Peak Design Slide worth PHP4,500! The pre-order promo is available in all Sony Authorized Dealers nationwide starting March 3 until April 9, 2023. 

For more information, please visit: https://www.sony.com.ph/microsite/lenspreorder/ or follow /SonyPhilippines on Facebook and @sonyphinc on Instagram for updates.

February 19, 2023

Sony continues to revolutionize the industry with its new camera lens line-up

Sony is redefining the standard zoom category of lenses with the introduction of the FE 20-70mm F4 G, known as the SEL2070G that boasts an ultra-wide 20-70mm zoom range in a remarkably compact, lightweight full-frame lens, with a constant F4 aperture throughout the zoom range.

The Sony FE 20-70mm F4 G (SEL2070G)

With impressive G LensTM image quality, high-speed accuracy and tracking AF, and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for vlogging, movie production, and still portrait and landscape shots.

According to professional photographer and Sony Philippines Product Expert Nicco Valenzuela, the FE 20-70mm F4 G is comparably lighter and more compact than most standard zoom lenses with a constant aperture. As a photographer himself, this lens will be of significant help when packing camera equipment for shoots. There are also instances when photographers do not want to carry a separate ultra-wide angle lens with them, so the capability of the FE 20-70mm F4 G to go all the way to 20mm wide is really handy and offers significant versatility.

“The introduction of the FE 20-70mm F4 G sees the standard zoom category of lenses redefined”, said Yasufumi Machitani, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “The new concept lens has an incredible, ultra-wide zoom range from 20mm through to 70mm to ensure true versatility – perfectly designed for both still and video creators with its sophisticated imagery and high-level operability”, he added.

Compact and lightweight new standard zoom covers ultra-wide 20-70mm​, the FE 20-70mm F4 G just weighs only 488g but offers outstanding optical performance in a remarkably compact, lightweight size thanks to Sony’s latest lens design and XD (extreme dynamic) Linear Motors technology.​

What’s more, the ultra-wide 20mm end of the zoom range makes it possible to maintain a wide angle of view when shooting video with a 16:9 or 2.35:1 aspect ratio.


Photographed by Nicco Valenzuela using the Sony α7R V.   A  comparison of a shot taken with a 24-105mm lens (up) to the new Sony FE 20-70mm F4 G’s 20-70mm lens (down)

Outstanding image quality consistent with the G Lens logo

The new lens boasts unique G Lens image quality that produces a state-of-the-art optical design that simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance to this superior optical design, for extraordinary contrast and clarity.​ Furthermore, beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally tuned spherical aberration.

“The implications of this in landscape and nature photography is that it focuses closer. By closer, I mean this can focus at 0.25 meters close, and this is significant because most standard zoom lenses can focus at around 0.32 to 0.38 at most. This can focus on details much closer, such as flowers and medium-sized insects which counts as near-macro capabilities. At the same time, focusing closer can help landscape photographers do focus-stacked wide images of vistas that create the most detailed output possible. Even more conveniently, this close focusing capability can be used in tandem with the new Sony α7R V’s automated focus bracketing mode that greatly simplifies the focus stacking workflow,” said Valenzuela.

Photographed by Nicco Valenzuela using the Sony A7RV camera with the Sony FE 20-70mm F4 G lens

Maximises camera AF performance for stills and video

The lens’s focus group is driven by two of Sony’s latest XD Linear Motors, providing high thrust for a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models[i], resulting in up to a 60% increase in AF speed[ii].

Video performance designed for refined imagery

The FE 20-70mm F4 G reduces focus breathing as well as focus and axial shift when zooming to ensure that the highest quality images are captured.

AlphaTM series cameras’ Active Mode[iii] image stabilization is highly effective at the ultra-wide 20 mm end of the FE 20-70mm F4 G zoom range, providing excellent image stabilization performance, whilst maintaining a wide angle of view. This can be particularly useful for shooting smooth, stable handheld footage whilst walking.

Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G works with AlphaTM series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects.

High-level operability and reliability for any environment

The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. ​

Photographed by Nicco Valenzuela

The new FE 20-70mm F4 G is priced at P75,000 and will be available in select Sony Authorized Dealers nationwide starting February 17, 2023. Find out more information about the SEL2070G here: https://www.sony.com.ph/electronics/camera-lenses/sel2070g.

Development of New G Master™ 300mm F2.8 Telephoto Full-Frame E-mount Lens

In addition to this stunning new lens, Sony also announced the development of the long-awaited FE 300mm F2.8 GM OSS Telephoto lens that is set to launch in early 2024.

Large-aperture super-telephoto lenses like the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and AF performance. As such, the new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony's acclaimed line of flagship G Master™ series lenses, whilst also offering a far-reaching 300 mm focal length and F2.8 large aperture.

Follow /SonyPhilippines on Facebook and @sonyphinc on Instagram to stay updated on FE 300mm F2.8 GM OSS Telephoto lens announcements.



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[i] Compared to the SEL2470Z.

[ii] Compared to the SEL2470Z. Sony test conditions.

[iii] With a compatible camera. Active Mode causes a slight reduction in angle of view.

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