October 21, 2016

Cebu Pacific launches an online travelmart via Takatack

Takatack, the shopping discovery platform from Voyager Innovations has now become the eCommerce partner of Cebu Pacific, enabling Filipinos to complete the traveling experience by getting the right travel essentials.

Anyone who has ever traveled knows that booking a flight is only one part of the equation. To truly enjoy the experience one would need to prepare all the essentials for the journey. If you’re vacationing to a cold weather climate like Japan, you will want the perfect jacket, whereas if you’re going to a tropical location like Boracay, you will want the best and trendiest swimwear.


With great travel comes great...shopping

Getting the right clothes is just one example of how you might need to prepare for a trip. Luckily, shopping discovery platform Takatack can help you with whatever you might need. Through the partnership between Cebu Pacific (CEB) and Voyager Innovations, Takatack brings eCommerce to the airline’s website as visitors will see a banner that redirects to a special portal in Takatack.

“We’re happy to provide our guests with a hassle-free shopping experience for travel essentials through the CEB Online Shopping page on Takatack.com,” says Candice Iyog, Cebu Pacific Vice President for Marketing and Distribution.

The CEB Online Shopping portal in Takatack carries everything you might need for your next trip with categories that address the typical traveler’s needs including travel essentials in Change Time Zones, Not Comfort Zones; luggage and bags in Bags are Packed, I’m Ready to Go; and pet travel items in When Pets Fly.

Each of these categories offers amazing deals on products that will make your traveling experience a delight. For example, Traveling, Music to My Ears has headphones of every shape and size, so that you can comfortably listen to your favorite artists every leg of your journey, while Ahead of the Pack(ing) provides a selection of organizers that make things easier to store, and much more importantly, find.

Aggregating these disparate categories into a single portal makes it easier to plan your next trip, as Rebecca Ricalde, the Assistant Vice President for Digital Commerce of Voyager Innovations, explained.

“Most online marketplaces are organized into product categories. If you’re planning a trip, this means you’ll have to scour different corners of a website to even begin to find what you want. With Takatack’s new CEB Online Shopping portal, you can quickly choose the items that you need in a single, easy-to-use interface,” Ricalde said, adding that she has already bought items from several of the categories, including Traveling, Music to My Ears, When Pets Fly, and Ahead of the Pack(ing) - in anticipation of her next trip to Palawan.

The Philippines like never before

The partnership between Takatack and CEB represents a powerful one-two punch.

“Flying affordably, which Cebu Pacific enables you to do, is the first important step in traveling. The next crucial part, which is often overlooked, is making sure that you have the right things - sometimes even the right things to do. As such, the portal even offers travel packages that help you experience the Philippines like never before,” said Ricalde.

“As much as we love traveling, it can be hard to plan. With Takatack’s new CEB Online Shopping portal, we want to help travelers buy the essentials and maximize their trip,” she said.

“Voyager has been enabling enterprises like Cebu Pacific to grow their business and accelerate their digital transformation by providing a robust eCommerce platform that will allow them to easily sell online,” Benjie Fernandez, COO of Voyager Innovations, said. “Cebu Pacific has been an established game-changer in the airline industry, and we are happy to be taking this flight with them as we jointly expand eCommerce opportunities in the country.”

Interested travelers can now shop for their travel essentials at https://www.takatack.com/pages/cebu-pacific.


ABOUT TAKATACK.COM
Fueled by Voyager Innovations, the digital innovations arm of Smart Communications, Inc. (Smart) and PLDT, Takatack.com aggregates many trusted online stores, together with the thousands of merchants who established their own online shops through the TackThis! platform.

October 20, 2016

“James Taylor with His All-Star Band live in Manila”


Ovation Productions presents music legend James Taylor live in Manila on February 25, 2017 at the Mall Of Asia Arena. James has sold over 100 million albums throughout his career and has earned 40 gold, platinum, and multi-platinum awards, multiple Grammy Awards and has been inducted into both the Rock and Roll Hall of Fame and the prestigious Songwriters Hall of Fame. 

His songs have had a profound influence on music lovers from all walks of life: “Fire and Rain,” “Country Road,” “Something in the Way She Moves,”, “Shower the People,” “Your Smiling Face,” “Carolina In My Mind,” “Sweet Baby James,” “Don’t Let Me Be Lonely Tonight,” “You Can Close Your Eyes,” “Places in My Past”, “Shower the People”, “How Sweet It Is”, “Long Ago and Far Away”, Handy Man”, “Mudslide Slim and the Blue Horizon” and many more.

In the summer of 2015 Taylor released Before This World, his first new studio album in thirteen years, which earned him his first ever #1 album on the Billboard Charts. In November 2015, Taylor was presented with the Presidential Medal of Freedom, the Nation’s highest civilian honor. Most recently it was announced that Taylor will be the recipient of theKennedy Center Honors in December of this year. The Honors are presented annually to individuals who have enriched American culture by distinguished achievement in the performing arts.

“James Taylor with His All-Star Band live in Manila” concert tickets will be on sale starting October 21 throughwww.smtickets.com. Presale to fans for choice seats is from October 19-20 through www.jamestaylor.com

Ticket prices are P14260, 12150, 8980, 6870, 4760, 2120.



For more information, call Ovation Productions (2)532-8883.

“Win a set of Wrangler TripleMax Tires by joining Goodyear’s My SUV Story Contest”

Join Goodyear’s “Love the Drive, My SUV Story” contest and get a chance to win a set of the new Goodyear Wrangler TripleMax Tires.



To join, just follow these simple steps:

1. Tell us about your SUV. How do you use it? Where do you use it? Post your story in our Facebook page -www.facebook.com/GoodyearPhilippines/

2. Attach a photo of your bonding moment with your SUV or a bonding moment with someone special inside your SUV.

3. Caption it with your answer to this question: “Given your driving style and needs, how will Goodyear Wrangler TripleMax tires help you #LoveTheDrive with your SUV?”

4. Please include the hashtags #GoodyearPH #LoveTheDrive #MySUVStory

5. The most creative submissions win special prizes from Goodyear Philippines!

The first prize winner will get to take home one set of four Wrangler TripleMax tires while five consolation prize winners will enjoy Fuji Instax Mini 7S camera.

Contest duration is from September 9 – October 21, 2016 and is open to followers based on the Philippines.

Goodyear’s Wrangler TripleMax is its newest and best SUV tire yet. Designed for mid-size SUVs, the Wrangler TripleMax provides superior braking performance, shorter wet braking and road hazard resistant features, giving families a safer and more fun driving experience and making the ideal tire for rainy season road trips.

For more safety tire tips and information, log on to www.goodyear.com.ph.

Mothers and married women to compete for Mrs. Philippines Globe-2016

From hundreds of applicants all over the country, seventeen single mothers and married women have been chosen to compete for this year’s Mrs. Philippines Globe 2016 title, a national competition for married women and single mothers.


“Mrs. Philippines Globe promotes women as symbols of inspiration through their achievements, charitable acts, and life stories” said national pageant director Carla Cabrera-Quimpo. “We want them to be movers of society by bringing out their strengths and encouraging them to be the best versions of themselves.” 

For this year, the candidates vying for the crown are – Darlene Go Conde, Marjorie P. McMurchie, Brooke Irene Rose Cajita, Niezal V. Cayangan, Madonna Caguioa Naval, Maria Giselle Lyn Barrion, Maria Theresa Uhlmann, Annalyn Marie Gayatin, Michelle Duyungan Boyero, Rasha Demonteverde, Timikko Santos, Genieve Uy, Fritzie Lexdy Noche, Coleen Hazel Ramos, Nova Christine Dela Cruz, Geisha Marie Muring, and Angelica Marie Catangay.

Ranging from 25 to 55 years old, this year’s finalists are composed of women from diverse fields of expertise: banking, dermatology, aviation, human resource, online business, beauty, engineering, events, and business process outsourcing.

#10 Rasha Demonteverde, Flight Attendant from Bacolod City 

#12 Genieve Uy, Customer Service representative from Northern Samar

The 17 finalists will compete on October 23, 2016 at the Samsung Hall, SM Aura, Taguig City. The winner of Mrs. Philippine Globe will receive P150, 000 worth of prizes. She will also represent the Philippines in the prestigious Mrs. Globe 2016 World Finals in Hainan, China in December 2016.

Aside from the coveted Mrs. Philippines Globe title, candidates will also vie for the coveted Woman of Substance title alongside other special awards such as Achievement of the Year, Charity or Advocacy of the Year, Best Talent of the Year, Career Woman of the Year, Most Beautiful Face, Darling of the Press, Entrepreneur of the Year, Solane Mother of the Year, Mrs. Body Beautiful, Most Elegant Woman, Personality of the Year, Husband of the Year, and a new addition to the roster of special awards—the Mrs. Philippines Globe Classic 2018.

Candidates will be judged based on the following criteria: 35% beauty charm and poise, 35% personality intelligence conduct, and 30% figure.

Founded in 1996, Mrs. Globe is one of the biggest international beauty pageants for married women and single mothers. It celebrates beauty and culture goodwill, tourism awareness, and charitable acts through pageantry and competition. 

Mrs. Philippines Globe is presented by: Samsung Hall, Lucky Rainbow Makati, SM Tickets, Solane, and Bio-Oil. This pageant is organized by EVI Marketing Communications. 


Red Ribbon launches its 1st Flagship Store

Red Ribbon, one of the leading and fastest growing bakeshop chains in the Philippines, marks another milestone as it launches its first flagship store located at the ground floor of building A of SM Megamall in Pasig City, this October 12.


Red Ribbon’s new flagship store highlights design features that all combine to make both every day and special moments even more memorable.

Celebrity Camille Prats hosted the Red Ribbon 1st Flagship launch



“We designed the flagship store with the intention of giving our loyal customers a more enjoyable experience,” said Ned Bandojo, Head of Marketing of Red Ribbon. “This new store sets us apart and showcases the best of Red Ribbon – in products, services and experience.”




From afar, the vibrancy of the storefront makes it even more inviting. The combination of its red archways and sleek interior welcomes the customers to enter the space for a unique experience. But, what makes it more enticing is the four new design features not found in any of its branches.


Upon entering the store, customers will see an Art Installation. This first unique feature showcases one of the bakeshop chain’s signature products - the Black Forest Cake. This oversized slice hits patrons with an immediate visual experience of its delicious combination of chocolate, cream, and cherry that is sure to create a craving for this all-time favorite treat.

The second feature is the In-house Baking Area located at the right side of the store. Present only in this branch, customers will be treated to the sight and aroma of selected freshly-baked Red Ribbon delights that are even topped with special decorations.


The third feature to the flagship store is the Huddle Area intended for customer bonding as well as for fostering community building. Activities and workshops on parenting, home baking, and personal development, among others, will be held here for our customers. The Huddle Area encourages family and friends to create and experience sweet and memorable moments even outside the home.


The Ribboning Counter is the fourth unique design feature. This feature encourages customers to personalize the experience of bringing home a Red Ribbon product by allowing them to put their own touch on the Red Ribbon box. Here, they can decorate it with more colorful ribbons aside from the signature red ribbon.

Aside from these new and one-of-a-kind features, the store still retains aspects that are present in most of its branches.

Customers will be treated to a visual delight of the store’s many mouth-watering round cakes, square cakes, and rolls all housed in large display shelves.

The store also has several shelves that contain Red Ribbon’s many kinds of pastries, bread, and delicacies. These are sprawled at the center and the left side so patrons can quickly get the items that they want to bring home to family and friends.


There is also a colorfully designed, textured Selfie Wall that prominently shows off Red Ribbon’s iconic graphics. Here, customers can take photos of themselves as they enjoy each other’s company together with their Red Ribbon treats.

Furthermore, the store also has the special Dedication Cake counter where buyers can see how their special messages are lovingly placed on the Red Ribbon Dedication Cake.

Red Ribbon will also launch the Sweet Moments at Red Ribbon App—a downloadable mobile application. This augmented reality app can be accessed at the flagship store’s four unique features as well as in other areas. With the app, visitors can take photos of themselves together with some Red Ribbon iconic elements. It also has a digital board game, which can only be acquired and played in the huddle area. 

“All these elements come together to complete the Red Ribbon experience of creating sweet and memorable moments for any occasion. This is our way of showing appreciation to our many loyal customers who have made our cakes, pastries, bread, and delicacies part of their family moments,” added Bandojo.


Red Ribbon started as a small bakeshop in Timog Avenue in Quezon City. It further expanded into a proudly Filipino-owned business that has taken part in every Filipino family’s special moments. To date, the bakeshop has more than 400 branches nationwide, growing to become a hub where everyone is welcome to make sweeter moments found in every slice of its many sweet offerings.

To know more about Red Ribbon’s many sweet delights, visit www.redribbonbakeshop.com.ph.

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