July 18, 2022
A must-watch series for business owners! Maya Business puts the spotlight on homegrown entrepreneurs with "Scale Up: The Show"
July 5, 2022
CaSoBe (Calatagan South Beach), a Dreamy BeachTown for Entrepreneurs Where Working from Anywhere Means Working from Paradise
June 10, 2022
Shopee expands hubs in Visayas to deliver a better shopping experience to Filipinos
March 7, 2022
For These Three Women Sellers, E-Commerce Meant Empowerment
Embracing the Shift to Online Selling
Setting up an online business requires a lot of focus and can be intimidating. Shine de Luna was pregnant when she started selling online, and eventually decided to focus on her online business when she gave birth so that she can spend more time taking care of her child. She knew it was risky and faced many difficulties when she first set up her online shop. “I had zero orders in the beginning, but I persevered, pushed forward, and didn’t give up. I made sure I boosted my posts every four hours and replied to inquiries fast. It took months before my business picked up the pace, and now, I’m getting a hundred orders daily.” In addition to traveling to Divisoria to source products to sell, she also had to tend to her child and bring them along.
The same goes for Anjelica Tullao, who started with zero ratings and zero items sold. “Establishing the customer’s trust was my main obstacle. For them to consider buying from my shop, they need to trust me and that my products are of high quality,” she said.
Emerald Sin, on the other hand, was already selling her pre-loved clothes in college to finance her studies. She invested in a brick-and-mortar store located around the University Belt and shifted online to cater to her clients who were going home to their provinces.
Rising Above the Challenges One Step at a Time
Despite the hardships faced, Shine, Emerald, and Anjelica rose above the challenges, determined to succeed no matter what. For Shine, not only was she able to provide for her family, but she also became a channel of blessing to the few workers she employed to get her business running. “I am grateful to my team for helping me through it all. It was risky, but it was worth it because I can also help others during this difficult time.” It was also through online selling that she was able to help achieve her parent’s lifetime dream of owning their own house.
Both Emerald and Anjelica focused on how to market their products effectively. Emerald branched out and became a direct manufacturer, hiring local seamstresses to produce high-quality fashion products, while Anjelica maximized the in-app features of Shopee to improve customer trust and retention. “Whenever I encounter issues, Live Chat is always available to answer all my queries. I am also grateful to the Shopee team who helped me become a ‘Preferred Seller’ and recommended me to join big campaigns.” With her shop’s good performances, she went from being a one-man team to having seven additional team members. “With our shop’s growth, we were able to expand our office, rent a warehouse, and purchase two vehicles for personal and professional use.”
Supporting Women in E-commerce
This International Women’s Day, Shine, Emerald, and Anjelica encourage other women to step up, break stereotypes, and reach for their dreams. “I’m encouraging those who are hesitant, to take a leap of faith. I believe that we can do so much more. Don’t let the circumstances stop you from being successful and from helping others. A successful journey always starts with someone determined to overcome anything life throws at us,” said Emerald.
Shine, on the other hand, is proud to be both a mother and a successful entrepreneur. “Sobrang saya ko kasi natupad ko ang pangarap ng aking mga magulang na magkaroon ng sariling bahay sa tulong ng pagiging online seller ko.” (I’m very happy because I was able to fulfill my parent’s dream of having our own house, and this was made possible by being an online seller). She also adds that women should pursue their dreams and work hard towards it. “Huwag kang aasa sa magulang or partner mo. Naging makahulugan ang pagiging anak at ina ko dahil nabigay ko sa kanila ang pangangailangan nila mula sa negosyo ko.” (Don’t just expect things from your partner or parents. I feel fulfilled as a mother and daughter since I can provide my family what they need thanks to my online business.)
Anjelica also pushes aspiring female entrepreneurs to grab the opportunity. “Find your own purpose, challenge yourself, and pursue your goals. Being a successful woman in business means being your authentic self and showing up, day after day, to get to work your dreams.”
Celebrate and support local sellers like Anjelica, Emerald, and Shine at the 3.15 International Women’s Day Sale this coming March 8. Here, users can look forward to 90% off on select categories like Lifestyle, Fashion, and many more. For those who are considering online selling and want to explore the evolving digital space, they can Get Started on Shopee right now.
Download the Shopee
app for free via the App Store or Google Play.
February 7, 2022
Madiskarte Moms PH celebrates Filipina entrepreneurial spirit at the first-ever Gawad Madiskarte
PLDT Home Biz honors Filipina mompreneurs on International Women’s Day
Unsung heroes. In the past two years of the pandemic, that’s what our moms have proven to be.
Despite bearing the brunt of COVID-19’s impact in the labor sector (many of whom lost their jobs or suffered pay cuts), these women made sure their family needs are taken care of by finding alternative ways of providing for their households.
For many, this meant going out of their comfort zones and starting their own online businesses. Based on data from Investing in Women, one in four micro, small, and medium enterprises (MSMEs) in the Philippines is owned by a woman. And this number has only risen during the pandemic with more than 88,000 new e-commerce businesses registered just in 2020.
Recognizing their immense contribution to their families as well as the potential of online home businesses in pushing for economic recovery, PLDT Home and a group of Filipino mompreneurs launched Madiskarte Moms PH (MMPH) last September 2020.
MMPH is an online community where moms can get a head start on their own online home businesses or get tips and know-how to grow and expand their side hustles. Now with more than 98,000 members from all over the Philippines, MMPH has become a safe space where moms could exchange best practices, share experiences, and motivate each other to pursue their passions while also becoming financially independent. The community provides members with a 24/7 virtual venue of relevant information and networking opportunities to help mompreneurs kickstart their own online home businesses.
Gawad Madiskarte 2022: Pagkilala sa Tagumpay ng Madiskarteng Pinay
To recognize the hard work of Filipino mompreneurs and celebrate their success, MMPH is holding its first ever annual awards – Gawad Madiskarte 2022: Pagkilala sa Tagumpay ng Madiskarteng Pinay – this coming March 2022.
Powered by PLDT Home Biz, the annual awards ceremony is a tribute to the Filipina entrepreneurial spirit. Inviting moms of smarts and style to a big virtual gathering, Gawad Madiskarte salutes the achievements of mompreneurs who have created and grown their online businesses amid an economically challenging pandemic — armed only with their drive and personal diskarte. The special awarding ceremony fittingly happens on March 8, 2022, which is International Women’s Day, hoping to inspire other moms and women to start their own businesses from home as well.
Gawad Madiskarte introduces two main award categories: The Start-Up Division, which honors mompreneurs who have bravely started their online side hustles (at least six months operation) despite the challenges of the ongoing pandemic, and The Scale Up Division, which recognizes those who successfully started and maintained their businesses for at least 13 months.
Awards in the Start-Up category include Diskarteng Solid (Strongest Start-Up Business Model) for those who have developed a business model that reflects their vision and gives exceptional customer value; Diskarteng Malikhain (Most Innovative Product) for those whose creative minds have brought forth fresh and unique products and services; and Diskarteng Eco-Friendly (Most Green Business) for those who have made conscious efforts to be socially responsible and environmentally friendly in their business.
Meanwhile, the Scale-Up division includes awards for Diskarteng Angat (Fastest-Growing Business) for those who have achieved exceptional growth with their robust vision and strategy; Diskarteng Digital (Best Multi-Channel Business), for businesses that have capitalized on the benefits of a multi-channel approach; and Diskarteng May Puso (Best Social Enterprise), for those whose goal meant giving back and empowering communities through their businesses. (The Scale Up Division entrants are required to have either a physical or e-commerce shop, and supporting documents including a DTI Permit and Barangay Certificate.)
A special award, the Diskarteng HomeBiz (Mompreneur’s Choice Award), will be given to the exceptional mompreneur whose business success story has greatly inspired others to do the same.
Gawad Madiskarte will award each winning mompreneur a P100,000 cash prize, a one-year PLDT Home Biz Plan, and a laptop to help them go further in their side hustle.
To add prestige to the event, Gawad Madiskarte has commissioned award-winning sculptor and contemporary artist Glenn Cagandahan for customized trophies as part of the major prizes. Cagandahan is known for his expressionist works featuring farmers, their family on carabaos, and other rural images that bring to mind the Filipino’s unwavering sense of hard work.
For more information on Gawad Madiskarte 2022, join the Madiskarte Moms PH group at https://bit.ly/JoinMMPH2.
February 1, 2022
Local Products Fuel Business Growth and Empower Communities
November 20, 2021
Users Can Show their Appreciation For MSMEs Through ‘#TatakPinoy: Shopee Celebrates Local’
Shopee, the leading e-commerce platform in Southeast Asia, and Taiwan, continues to support local sellers and uplift the digital economy with the launch of the #TatakPinoy: Shopee Celebrates Local contest. From November 19 to December 5, 2021, users can vote for and support their favorite sellers in time for the 12.12 Big Christmas Sale.
#TatakPinoy: Shopee Celebrates Local recognizes 12 Filipino sellers who offer locally made products and their inspiring journeys to success with Shopee. Besides having to source and offer goods that are proudly Pinoy, the brand also shortlisted these entrepreneurs, who come from various categories such as lifestyle, fashion, and FMCG, based on shop ratings and number of reviews.
Martin Yu, Director at Shopee Philippines, said, “As we rebound from the impact of the pandemic, we want to strengthen our efforts in aiding economic recovery. Supporting local sellers is a very impactful way to do that, and we want to rally our users to support these sellers as well. This is what Shopee Supports Local is for -- highlighting the local sellers in our platform, and giving our shoppers the opportunity to show their appreciation as well.”
Supporting Local Sellers, Key to Aiding Economic Recovery
With the pandemic driving consumers to rely more on e-commerce platforms for their needs, more brands and sellers continue to embrace digitalization to sustain their livelihoods. Recently, the Philippines saw an increase of 12 million new digital consumers since the start of the pandemic, of which 63% are from non-metro areas. Shopee continues to improve the platform to support micro, small, and medium enterprises (MSMEs) catering to the needs of the Filipinos.
The top three sellers, based on total user votes, will win gadget prizes that are useful for their online business. On top of that, theirs and a few other shortlisted sellers’ inspiring stories and sought-after products will be featured on Shopee Live on December 8 and 11.
Meanwhile, users who will participate in voting and share why they love their chosen seller on social media will have the chance to win special vouchers.
Getting to Know the 12 Sellers
Indianajanemnl
Launched in 2019, Jess opened a clothing store, Indianajanemnl, and went from a one-man shop and grew into a 30-person team this 2021. With the desire to build deeper connections with their consumers, she maximized Shopee Live and all its features. Through Shopee Live, she received customer feedback which helped them improve the store.
Chelssydresstaytay.ph
Considered as one of the pioneer stores in the well-known Taytay Tiangge, Rochelle of Chelssydresstaytay.ph decided to shift to online a few months before the pandemic hit. It proved to be a good move, with the shop hitting its targets consistently.
Luxeessential
As a form of self-care, Hani of Luxe Essential decided to put up an online store where she can earn while staying at home. Despite the ups and downs of online selling, her determination eventually paid off, and can now support not only her family but her staff’s family as well.
Uniq.mnl
Uniq.mnl is owned by Ireen and Ira, two sisters who combined their stores into one. Transitioning wasn’t easy and they worked hard to maintain customer satisfaction by utilizing Shopee’s in-app tools. With clear goals, the shop ended 2020 with an 8-figure gross profit.
Orangeandpeach
Orange and Peach Philippines is a 100% Filipino Mom and Baby Essentials Store owned by Jasslyn. She struggled to convert sales due to some limitations but even with the setback, it didn’t stop her from trying, and eventually gained the consumers’ trust.
Randashoesofficial
Randashoesofficial started as a small shoe manufacturing facility in 2014 and Ric joined Shopee as a seller in 2019, making it a full-time commitment. The challenges pushed him to do better and are now growing on the platform - even surpassing their previous sales.
Mightyclean
Wanting to share their expertise in the homecare industry, Mico from Mightyclean started his Shopee Seller journey during the height of the pandemic last year. Even though he had become one of the best-selling brands on the platform, he never stopped learning new things and continued to sharpen his entrepreneurial skills.
Dnemnlph
Dana of dnemnlph started selling online when she was in high school and has had her fair share of ups and downs before she first joined Shopee in 2015. Despite having to close her shop temporarily, she stepped up and worked with her Shopee Relationship Manager to learn how to build brand awareness for her store. To date, she has more than 225,000 shop followers.
Localidad.ph
Daniel of Localidad began his Shopee journey last year and got his break in November 2020. His experience on Shopee was a great opportunity to learn about e-commerce in general and eventually succeed in the industry, with more than 60,000 products sold and counting.
Emsalvadorpunzalan
Em used the power of technology to offer a wide array of DIY car care detailing products through her shop Prestige Trading. As a former saleswoman, the main proprietor found joy in interacting and connecting with their customers.
Gratitudebar
Faced with a financial crisis in 2017, Ces of gratitude bar launched her Shopee store which offers skincare products that are simple, affordable, and effective. With the use of in-app features, the brand gained more loyal customers.
Mareclothingph
When Zel started selling on Shopee, she knew it was a learning journey and discovered a lot of new things. Now, she has a strong customer base and feels grateful for the overwhelming support and trust from her loyal customers
To know more and vote for your favorite sellers in #TatakPinoy: Shopee Celebrates Local, visit https://shopee.ph/m/tatak-pinoy.
December 6, 2020
Rediscover Homepreneurship through Diskarte: PLDT Home’s latest video tackles digital opportunities for home-based businesses
Homebased businesses are booming
as a movement, led mostly by resourceful mothers who are taking opportunities
to earn extra income while they take care of their families.
As more people stay at home to keep safe, ordering online has become the norm. Having an online presence helps move goods to more people and a growing community of online sellers enjoy the ease of transactions through many digital platforms that are already available. All it takes is a strong connection via a reliable provider such as PLDT Home and a willingness to work hard at building a business from home.
The power of connections
Two inventive, yet practical or madiskarte moms who are harnessing the
power of strong connections are Vanna Reyes, an entrepreneur and online
influencer who also helps other businesses boost their sales, and Vania
Edralin, a talent manager who launched her baking business during the community
quarantine. Both are moms who are
balancing home life and their side hustles that are supported by the strong
connections provided by PLDT at Home.
Vanna Reyes, Home-based entrepreneur
“The pandemic has had a big impact on mommies,” Vanna notes. Aside from the fact that they now have to contend with their children’s online classes on top of managing the household, there is also an uncertainty over the future as many households are affected by loss of income. This is why Vanna supports many moms in the community that she joins, not only by highlighting the products that she likes but also through giving moral support.
Vanna describes herself as an “accidental seller”, with her business starting out as a way to help entrepreneur friends. “I just promote things that I personally use, and moms who watch my videos start asking where they can buy the product as well,” she says.
For her part, Vania was doing
baking as a hobby before the pandemic hit. “My sister was the one who was
really into baking, using our mom’s recipe for cinnamon buns. I tweaked that
recipe to make smaller Cinnabites, and gave it away to family and friends,
until I realized that there was no one doing the same thing. I offered it on an
online selling group and it really took off,” she shares. From an initial
capital of P10,000 that went to bulk procurement of ingredients, she was able
to recover her investment within two months from baking only three times a
week.
Online advantages
There are many opportunities to earn from a side hustle even through the pandemic, both Vanna and Vania attest. “There may be other sellers out there, offering the same thing or something similar to what you have, but there are also so many customers out there,” Vanna encourages. “The main differentiation would be how you reach your market. Some moms will have live selling programs, some will offer their products on different platforms. What is important is that you find your niche.”
Mommy Vania turned her passion into a profit-making
business as she now sells home-baked mini cinnamon buns through her own shop,
Cinnabites.
Vania, who tried selling clothes at a bazaar notes the difference. “You don’t need to spend so much on a space, and there is no need to transport all your goods to a certain location. It is easier to do business online. You can even target your audience by choosing a location for your ads or by simply joining a neighborhood group.” She likewise encourages budding homepreneurs to learn new skills such as taking videos or editing photos, and making ad layouts that would attract more customers.
To support all these transactions, one should have a stable internet connection such as PLDT Home. Both moms say this is crucial and enables businesses to provide good customer service, responding to queries and making transactions easy for customers, and having reliable payment and delivery options. “If you don’t answer inquiries right away, that would mean loss of business,” Vanna advises.
It all boils down to “sipag at tiyaga” (diligence and perseverance), both moms say. There many side hustles that are available to home-based moms, from creating your own products, to drop shipping or being a reseller. “Diskarte ng mga Pinoy, walang katulad (there’s nothing like the resourcefulness and strategy of Pinoys),” Vanna says. Vania agrees and adds, “If you’re a mom, you’ll do anything and everything for your family. That is the driving force of madiskarte moms, love for their family.”
With a reliable and powerful internet connection at home, homepreneurs can take their business goals to the next level.
To know more about
how you can rediscover opportunities in-home business, watch this video
from PLDT Home.