DOT’s Immersive Cube Experience Showcases the Philippines’ Tourist Spots Like an Artwork

Tweet

Like a visually appealing artwork, art enthusiasts and collectors marvel at the natural and man-made wonders of the Philippines through the “Immersive Cube Experience”— an innovative attraction that brought the country’s beauty to life in an art setting.

Inside the Department of Tourism’s Immersive Cube Experience, which shows the breathtaking views of rolling hills. Photo by the Department of Tourism

The Department of Tourism (DOT) launched the Immersive Cube Experience during the ManilArt 2024, one of the country’s longest-running visual arts fairs, held at the SMX Convention Center Aura in Taguig City last October 9, 2024. This event bridged the world of tourism and art, attracting both art aficionados and curious onlookers.

The photo and video booth enabled visitors to witness the Philippines’s world-renowned tourist destinations through five LED screens seamlessly arranged to create a 3D-like environment. The cube’s interior featured three walls, a ceiling, and a floor— swathed in blue, reminiscent of the Philippines’ crystal-clear waters. The vibrant Love the Philippines campaign was prominently displayed setting the tone for the celebration of the country’s natural and cultural riches.

Inside the cube, visitors were transported to some of the country’s best tourist spots— from the breathtaking sardine run to picturesque waterfalls, mountains, limestone formations, and pristine beaches. The exhibit also showcased man-made attractions like historic lighthouses, interspersed with flashes of the Love the Philippines slogan, reinforcing the message of love and pride for our country.

As part of the experience, guests gamely interacted with the display by posing with Philippine flags and signages like #LoveTravel and #LovethePhilippines, while donning traditional Filipino hats. This lively and participatory involvement with the installation blended fun with cultural appreciation.

The DOT described the exhibit as “a three-dimensional installation designed to immerse visitors in the beauty of the Philippines through seamless video mapping and programming.” This innovative approach aimed to bring visitors closer to the award-winning destinations of the Philippines by giving them a fully immersive and visually captivating experience.

Participants including children enjoy their experience inside the Immersive Cube Experience, which features one of the Philippines' old lighthouses that served as a guide for ships in the olden times. Photo by the Department of Tourism

Wearing traditional Filipino hats and waving Philippine flags, visitors take a photo at the “Immersive Cube Experience” and take pride in the Philippines’ natural wonders. Photo by the Department of Tourism

DOT Assistant Secretary for Branding and Marketing Communications Gissela Marie Quisumbing (middle) was among the visitors who enjoyed the “Immersive Cube Experience” at ManilArt 2024. Photo by the Department of Tourism

(From left to right, first row) DOT Assistant Secretary for Branding and Marketing Communications Gissela Marie Quisumbing, DOT Undersecretary for Administration and Finance Shereen Gail Yu-Pamintuan, Israel Ambassador to the Philippines Ilan Fluss, and Department of Education (DepEd) Secretary Sonny Angara cut the ribbon in the opening of ManilArt 2024, which also featured the DOT’s Immersive Cube Experience. Photo by the Department of Tourism

Leading the launch of the Immersive Cube Experience were DOT Undersecretary for Administration and Finance Shereen Gail Yu-Pamintuan and Assistant Secretary for Branding and Marketing Communications Gissela Marie Quisumbing who graced the event to emphasize DOT’s commitment to promoting the country as a top tourist destination. The launch also coincided with ManilArt’s gala night further emphasizing the department’s support for cultural promotion.

Also in attendance were Department of Education (DepEd) Secretary Sonny Angara, National Museum of the Philippines Director General Jeremy Barns, National Artist Virgilio Almario, and foreign dignitaries such as Israel Ambassador Ilan Fluss, Thailand Ambassador Tull Traisorat, and Malaysia Ambassador Dato’ Abdul Malik Melvin Castelino Anthony.

The National Commission for Culture and the Arts (NCCA) and the ManilArt Foundation opened this year’s edition of the ManilArt as part of the annual tradition of celebrating Museums and Galleries Month every October. With over 260 artists and 34 exhibitors displaying their artworks, the art fair – which featured paintings and sculptures by renowned and emerging Filipino artists using different mediums – ran from October 9 to 13, 2024.

The art fair “once again demonstrated its importance as a platform for Philippine contemporary art,” according to the NCCA. “An intersection of creativity, tradition, and innovation, ManilART 2024 promises to continue offering a vibrant showcase of the country's artistic,” it added.

With the theme “Prisms & Mosaics,” ManilArt 2024 “emphasized the richness and diversity of Filipino contemporary art,” the NCCA also said. During the five-day art fair, ManilArt 2024 welcomed over 5,000 attendees and participants “who enjoyed the immersive cube as well,” according to the DOT.

By joining art fairs and other events, the DOT aims to introduce the Philippines as a premier tourist destination that hosts vibrant cultures and heritage, takes pride in its natural wonders, and proudly displays the many faces of the Filipino identity.

“The Philippines is a powerhouse of mega biodiversity, being only one of 18 mega biodiverse countries in the world, a deep well of culture and history, a profound burst and taste of flavor and gastronomy, a tapestry of indigenous peoples and creative communities by whose work of their hands have safeguarded the dignity and integrity of the Filipino identity,” declared DOT Secretary Christina Garcia-Frasco during the launch of the “Love the Philippines” campaign in June 2023.

“These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed, the story of the Filipino has yet to be fully told, and we shall tell that story by telling them the story of love,” she added.

TPB Launches Enhanced Membership Program

Tweet

Looking to expand and bring more opportunities to its membership program, the Tourism Promotions Board (TPB) launched its enhanced TPB Membership Program at Luxent Hotel last March 12, 2024.

Under Republic Act No. 9593, otherwise known as the Tourism Act of 2009, the Tourism Promotions Board shall be open for membership to entities, groups and individuals with economic, social or cultural interest in travel trade, congresses and conventions. Year 2023 ended with TPB having a total of 859 members from all over the country.

TPB COO Marga Nograles showed her solidarity with the TPB members during the event

“In my short time with TPB, I've seen that you are truly the core of our tourism industry. There’s so much potential for us to transform the Philippines into a global tourism leader, and this vision is only achievable through our collective effort,” said TPB COO Nograles addressing the stakeholders at the event.

To strengthen the partnership between the agency and its members, TPB’s work plan for the year is to enhance its membership program. This will enable the members to prosper in the digital age, as they can learn how to leverage market intelligence through a series of modules.

Another benefit of the enhanced program is the inclusion of members in the Travel Philippines app. Members will be featured in the app’s directory and the destinations tab, making it easier for aspiring travelers to reach them for their dream vacation in the country. The app also allows members to advertise their promos to tap into a wider audience now that the number of users of the Travel Philippines app is steadily increasing.

DOT Secretary Christina Garcia Frasco expressed her support for the program

Department of Tourism (DOT) Secretary Christina Garcia Frasco gave a keynote at the event to show her support for TPB’s Enhanced Membership Program. She emphasized that the enhanced program and the inclusion of TPB members in the Travel Philippines app is a significant milestone for the tourism industry, as it increases the connection between tourists and local tourism enterprises.

“The app gives new markets and existing markets access to information about TPB members. In other words, wherever you may be in the world, you can simply open your phone and access information that directly links tourists to your companies,” stated DOT Secretary Frasco.

Also in attendance were Undersecretary Shahlimar Hofer Tamano, Undersecretary Ferdinand Jumapao, Assistant Secretary Rica Bueno, and Assistant Secretary Verna Buensuceso. Civil Service Commission (CSC) Chairperson Karlo Nograles, Department of Trade and Industry (DTI) Undersecretary Cristina Roque, Department of Transportation (DOTr) Undersecretary Roberto Lim, and Director Eduardo Pelaez also graced the event to show their support. Meanwhile, around 350 representatives from various tourism enterprises attended the launch.

The members’ inclusion in the Travel Philippines app and the special access to market intelligence are just two of the many benefits that enterprises can enjoy from TPB’s Enhanced Membership Program. TPB also offers networking and capacity-building, access to information and promotional materials, assistance for brand enhancement, and business opportunities for its program members.

Philippines triumphs at ASEAN Tourism Forum 2024, secures over PHP 400 million in sales leads

Tweet

The ASEAN Tourism Forum (ATF) 2024 concluded on a high note for the Philippines, yielding over 400 million Philippine pesos in negotiated sales leads during its three-day business-to-business sessions from January 24 to 26, 2024 in Vientiane, Laos.

The Philippine delegation, led by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines, was represented by 15 local exhibitors from the airline industry, hotels and resorts, tour operators/ destination management companies, and convention center to network and engage with 79 international buyers.

The Philippine delegation at the ASEAN Tourism Forum 2024

“The impressive turnout of the Philippine delegation at the business-to-business sessions exceeded our expectations and reflects the strong interest in the Philippines’ diverse tourism offerings. The fruitful interactions between our local stakeholders and international buyers have strengthened existing partnerships and paved the way for new collaborations. We look forward to bearing its remarkable fruits this year,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

The Philippine pavilion showcased the country’s award-winning destinations including Intramuros, Palawan, and Cebu alongside a captivating display of the T’boli people’s rich cultural heritage through traditional patterns from the t’nalak weave. Booth visitors also enjoyed a cup of Antipolo, Rizal’s famed Kaulayaw Coffee.

TPB and DOT also hosted a special function at the Grand Ballroom of Landmark Mekong Riverside Hotel to introduce Philippine cuisine and culture to the global stage, and to announce the country's hosting of the 36th Joint Meeting of the United Nations (UN) Tourism Commission for East Asia and the Pacific & the UN Tourism Commission for South Asia (36th CAP-CSA) and 1st UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific in Cebu in June.

Philippine-hosted late-night function

The event brought together delegates from different National Tourism Organizations, Philippine tourism stakeholders, international buyers, and media for a taste of curated flavors of Filipino cuisine by Chef Don Baldosano of Linamnam restaurant and to enjoy a variety of cultural performances by homegrown talents.

Destileria Limtuaco & Co. Inc., the Philippines’ oldest distillery, proudly sponsored the late-night function, delighting attendees with a selection of signature beverages such as Paradise Mango Rum, Manille Liqueur De Dalandan, Manille Liqueur De Calamansi, Intramuros Liqueur De Cacao, and Amadeo Coffee Liqueur.

Meanwhile, the Philippines earned distinction at the ASEAN Tourism Awards, a prestigious recognition program that honors excellence in tourism businesses and destinations within the ASEAN region.

Tourism Secretary Christina Garcia Frasco acknowledged the winners during the Philippine-hosted function, noting that they have championed not just the Department’s set of standards for the local tourism industry but the whole region as well, “I extend my congratulations to all the winners of the ASEAN Tourism Awards, and I extend, especially my heartfelt congratulations, to my fellow Filipinos—our Filipino tourism establishments—who managed to clinch these most prestigious awards this evening. Truly, you are the pride of the Philippines.”

Palawan-based property Daluyon Beach and Mountain Resort was named lead partner for “Enchanting Gastronomical Sabang Delights, Beach Forest and Caves" under the ASEAN Sustainable Tourism Awards.

Awardees for ASEAN Clean Tourist City include the cities of Baguio in Benguet, Ilagan in Isabela, and Tabuk in Kalinga.

Prime properties Pearl Farm Beach Resort, Club Paradise Palawan, Bohol Beach Club, Seda Nuvali, and The Forest Lodge at Camp John Hay were recognized as among the best in the ASEAN Green Hotel Award.

The ASEAN Meeting, Incentive, Convention and Exhibition (MICE) Venue Awards also recognized 15 Philippine venues for their high-quality facilities and outstanding performance. The awards were divided into three categories: meeting room, exhibition hall venue, and event venue category.

Bai Hotel Cebu, Clark Marriott Hotel, Hilton Clark Sun Valley Resort, Princesa Garden Island Resort & Spa, and Seda Hotel Nuvali won the ASEAN MICE Venue Award for the meeting room category.

World Trade Center Metro Manila (Manila Exposition Complex), SMX Convention Center Manila, Cordillera Convention Hall by Baguio Country Club, Isabela Convention Center (ICON), and Iloilo Convention Center bagged the ASEAN MICE Venue Award for the exhibition hall category.

Rounding up the list of awardees for the ASEAN Mice Venue Award for the event venue category were Palacio del Sur by Marcian Group, Jpark Island Resort & Waterpark Cebu, Infinity Garden by Baguio Country Club, CAP-John Hay Trade and Cultural Center, and Princesa Garden Island Resort and Spa by Modern Asia, Inc.

The TPB and DOT are poised to leverage the momentum gained from this event to elevate the Philippines’ position as a premier tourist destination in the ASEAN region.

TPB hosts Pasasalamat 2024, an Exclusive Media and Influencers Appreciation Day

Tweet

The Tourism Promotions Board (TPB) Philippines organized a one-of-a-kind Thanksgiving event for its media partners and content creators on 18 January 2024 at the BGC Immersive Exhibit in Taguig City, an event dedicated to expressing gratitude for their unwavering support of the tourism industry and their attendance and coverage of TPB events throughout the year.

Photo from Tourism Promotions Board Philippines

Guests witnessed an immersive experience of the country’s tourism campaign “Love the Philippines” from a tableau of cultural performances from Luzon, Visayas, and Mindanao to a visual-auditory 180-degree experience with the Philippine Virtual Tours. The main hall had a 360-degree immersive screen, showing a vibrant and interactive presentation of TPB Chief Operating Officer Maria Margarita Montemayor-Nograles on the agency’s 2023 achievements and upcoming programs.

“The keys to any successful endeavor are strong partnerships and collaboration. We hope that we can continue to count on your support as we promote our beautiful country together. Thank you for being part of our 2023 journey and we look forward to sharing more of our country’s amazing stories so we can show the world all the reasons to see and love the Philippines,” said TPB COO Nograles.

Department of Tourism (DOT) Secretary Christina Garcia Frasco, in her keynote remarks, lauded Nograles’ exemplary leadership in tourism promotions towards the agency’s outstanding achievements in 2023. She also emphasized the crucial role of the media and social media in promoting the country’s tourism brand and recognized their power to disseminate positive news about the country. She underscored how influencers play a vital role in destination marketing, inspiring travelers worldwide to explore both renowned and lesser-known tourist destinations.

In attendance were esteemed guests including DOT Undersecretary Ferdinand Jumapao, media, influencers, content creators, and travel bloggers. The Ramon Obusan Folkloric Group also delivered a lively performance in the immersive halls.

------------------------------------

About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) is dedicated to promoting the Philippines both domestically and internationally as a world-class tourism and MICE (Meetings, Incentives, Conferences, Exhibitions) destination. TPB collaborates closely with private and public stakeholders to provide an exceptional, high-value experience for visitors, contributing significantly to increased tourist arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.

Philippines gears up to participate at ASEAN Tourism Forum 2024 in Lao PDR

Tweet

The Tourism Promotions Board (TPB) Philippines and the Department of Tourism (DOT) are gearing up to present the Philippines’ rich and diverse tourism offerings at the ASEAN Tourism Forum (ATF) 2024 on January 22 to 27 in Vientiane, Laos.

The ATF is a cooperative regional effort to promote the Association of Southeast Asian Nations as one tourist destination. With the theme "Quality and Responsible Tourism - Sustaining ASEAN Future," the Philippines is poised to showcase its tourism offerings and highlight its resolute commitment to sustainable and responsible tourism practices.

"The ASEAN Tourism Forum is an excellent opportunity for the Philippines to present our distinct tourism offerings to a global audience while also highlighting our efforts to promote sustainable tourism,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “We are optimistic that ATF 2024 will be a springboard to significantly drive tourism growth and collaboration within the ASEAN region.”

ATF 2024 will serve as a platform to drive discussions among government bodies and private sector organizations on advancing sustainable tourism and eco-friendly practices in the ASEAN region. Alongside these discussions, the forum will also host a three-day Travel Exchange (TRAVEX) from January 24 to 26 to facilitate business-to-business meetings and trade and promotion of ASEAN destination products and services.

At TRAVEX, the Philippine delegation will be represented by 15 local exhibitors from the airline industry, hotels and resorts, tour operators/destination management companies, and convention center. Notable exhibitors in the accommodation sector include the Lihim Resorts, El Nido by Araw Hospitality Inc., Best Western Plus Metro Clark, Bluewater Maribago Beach Resort, Jpark Island Resort & Waterpark Mactan Cebu, Tambuli Seaside Resort and Spa, Araneta Hotels Inc. (Novotel Manila Araneta City), AJ Coffee and Bed (Kaulayaw Coffee), and ALI Makati Hotel Property Inc - Raffles and Fairmont Hotel Makati.

Tour operators and destination management companies include Quasar Travel and Tours, Uni Orient Travel Inc., Marsman Drysdale Travel, Inc., Annset Holidays Inc., and CTPH Tour. SMX Convention Center, one of the country’s MICE suppliers, will also join the exhibitors’ lineup, while the airline industry will be represented by the Philippine Airlines.

Moreover, the Philippines will present comprehensive updates on the country's tourism industry during a media briefing session slated on January 24.

In a bid to amplify the Philippines’ presence on the global stage, the TPB and DOT will host a late-night function for international buyers, Philippine private sector sellers, and international media attendees on January 26 where guests will savor a blend of traditional Philippine and Laos cuisine while enjoying spectacular cultural performances.

--------------------------------

About TPB Philippines

An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) is dedicated to promoting the Philippines both domestically and internationally as a world-class tourism and MICE (Meetings, Incentives, Conferences, Exhibitions) destination. TPB collaborates closely with private and public stakeholders to provide an exceptional, high-value experience for visitors, contributing significantly to increased tourist arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.

Philippines achieves double triumph at the 9th Annual TripZilla Excellence Awards 2023

Tweet

For the second consecutive year, the Tourism Promotions Board (TPB) Philippines has clinched the coveted Sustainability Leader of the Year (Asia) award at the prestigious TripZilla Excellence Awards 2023. The Philippines has also been named the Destination of the Year, marking a significant milestone in its journey to tourism excellence.

Hosted by TripZilla, Southeast Asia’s leading digital travel media company, the 9th TripZilla Excellence Awards recognizes travel organizations that redefine industry standards, delivering exceptional experiences and driving positive change within the tourism industry.

As the marketing and promotions arm of the Philippine Department of Tourism, TPB's consecutive win of the Sustainability Leader of the Year (Asia) award underscores its steadfast initiatives in responsible tourism. This recognition follows an extensive round of voting by travel enthusiasts from 16 to 30 October 2023.

"We are proud to receive the Sustainability Leader of the Year (Asia) award for the second time in a row and be named the Destination of the Year by TripZilla. These accolades are a testament to our passion for showcasing the beauty of the Philippines and our ongoing efforts in championing sustainability and providing genuine local experiences. Together, we are crafting a sustainable legacy so that future generations of travelers may also enjoy it in the years to come,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

TripZilla's Sustainability Leader of the Year award aims to honor companies and organizations taking strides in responsible tourism with initiatives that minimize tourism’s negative impact on key destinations' social, economic, and environmental landscapes.

Moreover, the Philippines’ being recognized as the Destination of the Year reflects its capacity to provide unparalleled travel experiences. This prestigious accolade showcases the country as a top travel destination, celebrating the nation's diverse attractions, rich heritage, and warm hospitality.

“Travel is a positive and transformative experience. As a leading travel inspiration platform in Southeast Asia, we are proud to recognize these travel brands that share our vision of creating exceptional journeys and making travel a force for good,” said Winnie Tan, CEO of TripZilla.com.

Philippine stint at Tourism Expo Japan 2023 reaches PHP297 million in sales

Tweet

Osaka, Japan – The Philippines’ participation at Tourism Expo Japan (TEJ) 2023 garnered impressive negotiated sales leads amounting to around PHP297,833,650.00 during its four-day run on 26-29 October 2023 at INTEX Osaka, Japan.

Through the Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT) Osaka, the country’s delegation at TEJ sustained its strong presence in Japan's largest and most prestigious travel event, while also offering a platform for Philippine travel and tour suppliers to connect with Japanese counterparts and engage with stakeholders and consumers from around the world.

“Our commitment to participate annually in Tourism Expo Japan shows how much the Philippines values our partnership with the Japan travel trade industry. The remarkable number of negotiated sales leads in this year’s participation demonstrates our promotional efforts coming to life and evinces the developments we have being doing to grow Japan as one of the leading source markets of the Philippines,” said TPB Philippines’ Chief Operating Officer, Maria Margarita Montemayor Nograles.

Organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and Japan National Tourism Organization (JNTO), the event drew over 148,000 visitors and was participated by 70 countries/regions including the Philippines, and 1,275 companies and organizations.

With the theme “Open the Door to the Future”, the expo featured the future of Japan's diverse tourism offerings in the aftermath of the pandemic. The event started with business-to-business meetings to strengthen partnerships among tourism industry practitioners. The expo site formally opened on October 28, allowing visitors to explore and experience tourism products from various suppliers.

The Philippine booth presented Cebu, Palawan, Batangas, Bohol, Boracay, and Manila's culture, adventure, wellness, and gastronomy offerings.

The country’s delegation consisted of 10 stakeholders namely, Attic Tours Phils., Inc., Bohol Beach Club, Cebu Pacific Air, Earth Explorers Travel and Tours. Hotel 101 Group, Philippine Airlines Inc., Philippine Retirement Authority (PRA), Subic Bay Metropolitan Authority (SBMA), The Bellevue Hotels & Resorts, and The Manila Hotel. Kaulayaw Coffee and Destileria Limtuaco Inc. were also present at the Philippine pavilion to showcase the country's coffee and liquor.

The 12th Regional Travel Fair Heads North For A Three-Day Event in Ilocos

Tweet

The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), will hold the 12th Regional Travel Fair (RTF) in the Ilocos region. Businesses and consumers can discover the best that the region offers, as the event takes place from October 13 to 15, 2023.

The RTF is one of the signature events of the TPB being held in different parts of the country to give host regions an opportunity to present their rich local culture and their unique tourism offerings to the public.

“The 12th Regional Travel Fair is a great opportunity for people to learn what there is to love about the Ilocos region. Through this fair, both businesses and consumers can discover the unique attractions awaiting them in the northwestern part of our country. I’d like to invite everyone to join us at this significant tourism event, so that we can discover and explore the different sides of Ilocos,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

The first day of the event will be an onsite Business-to-Business session with at least 50 local buyers and 70 sellers/exhibitors. This B2B session is a platform that provides an opportunity for both buyers and sellers to develop travel-related business operations and expand their business networks in the region. The buyers and sellers will also participate in a post-event tour that aims to keep them up to date with the different attractions that can be found in Ilocos Norte, Ilocos Sur, La Union, and Pangasinan.

A two-day Business-to-Consumer (B2C) fair will also be conducted at Robinsons Laoag to allow interested local consumers to purchase tourism offerings. The public can get discounted domestic tour packages, airline tickets, accommodation, and other tourism-related products and services. On top of that, this fair will feature exciting activities that can ignite one’s interest in the Ilocos region, such as product demonstrations of local artisans, samples of local cuisine, live selling of products, and educational interviews.

TPB COO Maria Margarita Montemayor Nograles further stated that, “The Ilocos region deserves the spotlight for the 12th Regional Travel Fair because it is rich with well-preserved historical sites and pristine nature attractions.”

Ilocos Norte offers majestic sand dunes for adventurous travelers, while San Juan in La Union serves as a surfers’ paradise in Luzon. On the other hand, Vigan City in Ilocos Sur takes tourists back into the past through its Spanish colonial architecture. Pangasinan also wows travelers with its centuries-old churches and white-sand beaches.

Discover all the things that will make you love the Ilocos region by joining the 12th Regional Travel Fair. Great travel deals await you at the fair, so register now at https://rtf.tpb.gov.ph/!

TPB Celebrates Back-to-Back Successes at IT&CMA 2023 in Bangkok

Tweet

The Tourism Promotions Board (TPB) Philippines announces its triumphant participation in the Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2023, held from September 24 to 29 in Bangkok, Thailand. This event is renowned as one of the most influential MICE (Meetings, Incentives, Conventions, and Exhibitions) trade shows in the Asia-Pacific region, providing a vibrant platform for industry leaders to connect, collaborate, and explore promising opportunities.

With robust participation, securing valuable partnerships, and generating substantial interest in the Philippines as a prime destination for MICE events, the Philippine delegation's success was underscored by partial reported sales leads secured with high-potential MICE events valued at US$2,585,097.24 (PhP144,765,445.44). These accomplishments stand as a testament to the Philippines' growing appeal in the global MICE market.

"We are thrilled with the outcome of our participation in IT&CMA 2023. The overwhelming interest shown by international stakeholders reaffirms the Philippines' position as a top choice for MICE events. We are committed to nurturing these partnerships and further enhancing our offerings to meet the evolving needs of the MICE industry," said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

TPB was also awarded the “Best National Tourism Organization” by the readers of TTG Asia Media—a leading publisher and organizer of events in travel and tourism in the Asia Pacific region. The awarding ceremony was held on the last day of IT&CMA 2023, during the TTG Travel Awards Gala Dinner on September 28.

Having been an active participant in IT&CMA since 2013, the TPB's presence at this prestigious event has consistently reinforced the Philippines' stature as a premier MICE destination. This year's showcase was marked by the Philippines' expanded booth, covering an impressive 150 sqm. and accommodating 24 exhibitors comprised of tour operators, hotel/resort properties, an events management company, and an airline company, passionately promoting the country's diverse offerings and seamless event planning services.

Joining the TPB at this year's IT&CMA were the following tourism partners: Baron Travel Corporation, Divaishnavi International Inc., GI Philippines Corp., Laging Balani Travel Services, Lifestyle Luxury Travel Corporation, Mooncake Educational Travel and Tours, Uni-Orient Travel, Inc., AJ Coffee and Bed / Kaulayaw Corporation, Crimson Resort and Spa, Boracay, Dusit Thani Manila, Fili Hotel Cebu, Grand Hyatt Manila, Jpark Island Resort and Waterpark Mactan, Cebu, Marriott Hotel Manila, Novotel Manila Araneta City, Okada Manila, Radisson Blu Hotel Cebu, Seda Hotels, White Breeze Palawan Hotel, Sofitel Philippine Plaza Manila, The Lind Boracay, Philippine Airlines, and Total Exhibit and Expo Solutions, Inc.

TPB wins “Best NTO” in TTG Travel Awards 2023

Tweet

The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), was recognized as the Best National Tourism Organization (NTO) during the 32nd TTG Travel Awards ceremony and gala dinner in Bangkok, Thailand last 28 September 2023.

In accepting the award, TPB’s Chief Operating Officer (COO), Maria Margarita Montemayor Nograles, expressed her gratitude to all members of the institution as well as its various tourism stakeholders, partners, and organizations for their participation and support of TPB’s tourism projects and initiatives.

Tourism Promotions Board Chief Operating Officer Maria Margarita Montemayor Nograles accepts the Best National Tourism Organization (NTO) award with Mr. Pierre Quek, Publisher of TTG Asia Media and Serene Foo, Editor Content Lab, TTG Asia Media.

“We receive this award with a deep sense of gratitude and pride for our organization and our beloved country, The Philippines. Your votes have honored us and reaffirmed our commitment to excellence and your support is the cornerstone of our mission to elevate the Philippines as a world-class destination for leisure, MICE, and investment,” TPB COO Nograles declared. “Know that this award only motivates us to work even harder for our shared goals ensuring that every traveler experiences the Philippines at its very best.”

Taking the opportunity to highlight TPB’s top priorities, Nograles mentioned that the country has the finest products and services to offer to travelers from around the world and the agency’s commitment lies in both skillfully and genuinely showcasing the Philippines’ beauty through its people, culture, natural resources, and destinations.

To date, TPB has actively organized, participated in, and supported various projects nationwide and across the globe generating over Php3.9B combined sales leads and Php654.7M media value in country promotions.

Maria Margarita Montemayor Nograles, the COO of the Tourism Promotions Board Philippines holding the award for the Best National Tourism Organization at the 32nd TTG Travel Awards 2023.

Nograles encouraged fellow Filipinos to embrace their own cultural heritage and locally crafted products, drawing inspiration from the wonders and achievements that echo the nation's rich heritage, exceptional creativity, and unparalleled resourcefulness.

Over the past decade, the Philippines has earned several notable accolades from the esteemed award-giving body, including the Best Marketing & Relationship Effort in 2015. Last year, the country was awarded the Best Destination of the Year for the second time after being granted the same title in 2014.

At the 32nd TTG Travel Awards 2023 in Bangkok, Thailand. (L-R): Mr. Michael Henssler of Centara, Mr. Puripan Bunnag of Thailand Convention and Exhibition Bureau (TCEB), Ms. Parichart Boonclai of Tourism Authority of Thailand (TAT), Mr. Darren Ng of TTG Asia Media, H.E. Millicent Cruz Paredes, Ambassador of the Republic of the Philippines in Thailand, Ms. Supatra Chirathivat of Centara, COO Maria Margarita Montemayor Nograles of Tourism Promotions Board (TPB), Mr. Vincent U of The Macau Trade and Investment Promotion Institute (IPIM), Mr. Korakot Chatasingha of Thai Airways (TG), Mr. Kittiphong Sansomboon of Thai Airways (TG) and Mr. Michael Chow of TTG Asia.

TPB COO Maria Margarita Montemayor Nograles with her TPB family showing their deepest gratitude for winning the Best National Tourism Organization at the 32nd TTG Travel Awards.

The TTG Travel Awards, an established annual awards ceremony renowned for celebrating excellence in the travel industry across the Asia-Pacific region, draws the attendance of the industry’s most acclaimed personalities who pioneer proactive steps and initiatives to develop the tourism trade.

PHITEX Shines Spotlight on IoT in 2023 Cebu Edition

Tweet

The Philippine Travel Exchange (PHITEX) 2023, the country's premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event aims to present the Philippines' finest tourism attractions, establishments, services, and products to a global audience.

The theme for this year's edition is centered on sustainability in the age of the Internet of Things (IoT), highlighting the country's digitalization and sustainability efforts to meet global demands. Moreover, PHITEX functions as an innovative knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a valuable educational experience to local stakeholders and academia members in the field of tourism, offering insights into the latest advancements in IoT, data privacy, and circular economies.

“We are standing at the crossroads of a digital revolution, where the Internet of Things or IoT, promises to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is not only to embrace this digital evolution but also to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

PHITEX will commence on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this year's theme, "Tourism Sustainability in the Era of IoT." Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices in the digital age.

This year's edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 companies for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and private sector representatives to carefully screen the buyers, ensuring their quality and legitimacy.

The opening ceremonies of this two-day Travel Exchange will take place on September 20 at the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco will grace the event alongside Nograles and other DOT officials.

PHITEX is a significant annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a chance to experience the beauty of Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.

For more information about PHITEX, visit https://www.phitex.ph/

Tourism Promotions Board hosted WORLDCHEFS Asian Presidents Forum 2023 a first for PH

Tweet

The Philippines hosted the recently concluded WORLDCHEFS Asian Presidents Forum (WAPF) 2023, welcoming delegates and presidents from sixteen (16) member societies, two (2) associate member groups, as well as organizational heads of the World Association of Chef Societies (WORLDCHEFS). This was the first time the event was held in the country, with the last occurring in Bangkok in 2019.

MEETING OF THE MINDS Willment Leong, WORLDCHEFS continental director for Asia, speaks in a closed-door meeting on Aug. 1 with WORLDCHEFS presidents

Co-organized by the Tourism Promotions Board Philippines (TPB) and LTB Philippines Chefs Association, the WAPF kicked off with an opening ceremony on July 31 at Conrad Manila. Forum events ran until August 5 and aimed to bring together culinary experts from all over Asia to share culinary heritage, industry best practices, and sustainability goals through knowledge-sharing sessions, competitions, and outreach programs scheduled throughout the weeklong conference.

Philippine Tourism Secretary Christina Garcia Frasco shared that the event was a good showcase of the country, saying that President Ferdinand “Bongbong” Marcos Jr. “envisions the Philippines to have a more primary role in Asia in terms of being able to reintroduce itself to the world, not only on the aspect of fun and adventure, but most importantly, to allow you to get to know the heart and soul of the Filipinos that lies in our history, our heritage, our identity, and our living cultural traditions, including and especially, our culinary traditions.”

“We are given a unique opportunity to listen and learn from experts about developments in the culinary field. The world is more connected, now more than ever, and this has vastly influenced and changed the way we look at food, especially in recent years. People from all over the world are constantly seeking new gastronomic experiences,” said TPB Chief Operating Officer Margarita Montemayor Nograles.

A FIRST Philippine Tourism Secretary Christina Garcia Frasco (center) poses with delegates and member association presidents of the World Association of Chefs Societies (WORLDCHEFS) at the organization's first Asian Presidents Forum to be held in the Philippines.

Attending member societies include LTB Philippines, Association of Culinary Professionals Indonesia, Cambodia Chefs’ Association, Chefs Association of Pakistan, Chefs Guild of Lanka, Chefs Guild of Maldives, China Cuisine Association, Hong Kong Chefs Association, Indian Federation of Culinary Associations, Korea Chefs Association, Mongolian Chefs Association, Professional Culinaire Association of Malaysia, Singapore Chefs’ Association, Taiwan Chefs Association, Thailand Chefs Association, and The Saigon Professional Chefs’ Guild.

The associate member groups of Penang Chef Association and Karachi Chefs Association were also present.

“So many presidents and so many representatives from WORLDCHEFS member countries, [who] are here in the room, shows that Asia is one of the powerful forces in WORLDCHEFS,” said Chef Thomas Gugler, WORLDCHEFS president.

Also in attendance to give talks on Filipino food heritage and food sustainability in hospitality establishments were Felice Prudente Sta. Maria and Chef Meik Brammer, respectively. LTB Philippines’ Chef Fernando Aracama hosted a panel discussion with

Chefs Stephan Duhesme, Carlos Villaflor, and Jordy Navarra about the Philippine culinary scene.

Chef KK Yau, WORLDCHEFS assistant vice president, gave an update on WORLDCHEFS Without Borders’ Chef Social Responsibility efforts in Syria. While Chef Alan Orreal, WORLDCHEFS Young Chefs chairman, spoke about the necessity of bridging the gap between young chefs and the old guard of the culinary world.

In anticipation of the week’s events, Chef Rick Stephen, WORLDCHEFS Culinary Competition Committee chairman, gave a rundown of culinary safety and competition standards.

Chef Carlo Miguel, LTB Philippines president, said, “We’ve always wanted to be able to showcase Philippine hospitality to our Asian neighbors ... We can show them how advanced we are in our culinary skill through the Philippine Culinary Cup as well.”

Organized by PEPTarsus Corp., the World Food Expo (WOFEX), a long-running Philippine food trade show, was held from August 2 to 5 at SMX Convention Center and World Trade Center. WOFEX hosts the only WORLDCHEFS-accredited culinary competition in the country, the Philippine Culinary Cup, which ran on August 5 along with the semifinals of the WORLDCHEFS’ Global Chef Challenge.

According to Chef Willment Leong, WORLDCHEFS continental director for Asia, the Global Chef Challenge itself had amassed a record number of participants for the association, with 51 chefs from 11 different member countries engaging in this Philippine leg.

Leong also facilitated the launch of the WORLDCHEFS e-book “Food of Asia, Soul of Asia.” Available on the WORLDCHEFS website, the e-book features authentic recipes across the continent crafted by member association chefs.

Joel Pascual, PEPTarsus president, spoke about the benefits of MICE (meetings, incentives, conferences, and exhibitions) events such as the WAPF in boosting local trade and travel. “We are indicating that the Philippines is open for business,” he said.

Chef Leong said, “Hospitality from the Philippines is unbelievable … This [has been a] tip- top, world-standard forum .. We look forward to [coming] back to this beautiful home we call the Philippines.”

TPB’s PHITEX program wins National Tourism Initiative of the Year

Tweet

The Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), was recently honored with the National Tourism Initiative of the Year-Philippines award in recognition of its conduct of the 2022 Philippine Travel Exchange (PHITEX), the country's largest government-organized travel trade event. The Gov Media Awards, presented by Gov Media Magazine and held in Singapore, recognizes the most outstanding government projects and initiatives in the Asia Pacific region. This year’s entries were evaluated by an elite panel of experts, including leaders from World Bank and ADB.

Philippine Department of Tourism Secretary Christina Garcia Frasco and Tourism Promotions Board COO Maria Margarita Montemayor Nograles during the Philippine Travel Exchange (PHITEX) 2022

"We are one with the TPB in appreciation of this international recognition for PHITEX, which reflects the successful collaboration of government and the private sector under the shared tourism governance envisioned by the Marcos Administration," Tourism Secretary Christina Garcia Frasco, who is also Chairman of the TPB Board said on the award received by the DOT's marketing arm.

“This recognition is an honor for us at the Tourism Promotions Board Philippines and is a triumph that we dedicate to all tourism stakeholders who continually work hard to contribute to the growth of the tourism industry and economy. This will only spur us in our commitment to making the Philippines a tourism powerhouse in Asia,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

Gov Media stated that TPB’s remarkable organization of PHITEX was lauded for its role in promoting responsible tourism and driving growth in the Philippine tourism industry. The projects awarded serve as catalysts for transformative change and have significant implications for the well-being of billions of people living in Asia and beyond.

Since its establishment in 1996, PHITEX has played a vital role in fostering business partnerships and showcasing the diverse array of Philippine tourism destinations. In 2022, PHITEX adopted the theme "Embracing Responsible Tourism" to emphasize the significance of safe, smart, and sustainable travel practices. Despite the challenges posed by the COVID-19 pandemic, PHITEX successfully hosted over 116 foreign buyers, comprised of 53 physical attendees and 63 virtual participants from 32 countries that actively participated with 206 Philippine sellers composed of 96 physical attendees and 110 virtual participants during the Travel Exchange (TRAVEX).

Said participants represented travel agencies, tour operators, hotels and resorts, MICE operators, and airlines. Key markets such as Korea, Malaysia, and China were well-represented, with 77% of buyers coming from source markets and 39% from opportunity markets.

The fruitful discussions in TRAVEX generated an estimated revenue of Php 190,143,651.00 (US$3.496m) based on the sales lead forms submitted by the Philippine sellers.

TPB has announced that the next PHITEX will be held in September this year in Cebu. This year's event will feature a two-day Face-to-Face Travel Exchange (TRAVEX), PHITEX Educational Program (PEP), and Pre and Post-Event Tours for Buyers, targeting quality buyers and sellers.

11th Regional Travel Fair surpasses pre-pandemic performance, hits over PHP 110M in sales

Tweet

The 11th Regional Travel Fair, organized by the Tourism Promotions Board (TPB) Philippines, made a triumphant return to full onsite event since the COVID-19 pandemic, generating over PHP 110 million in actual and negotiated sales during its three-day event at the SM Seaside City Cebu from 21-23 July 2023. This surpassed the previous RTF sales figure by 32.97%.

Tourism Promotions Board (TPB) Philippines’ 11th Regional Travel Fair hits over P110 million actual and negotiated sales. Photo by Marky Ramone Go.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles expressed her elation over the resounding success of this year’s RTF, “We are thrilled to witness the overwhelming response and enthusiasm from exhibitors and visitors during the Regional Travel Fair. The outstanding sales leads signal a bright future for the tourism industry in the post-pandemic era and reaffirm travelers’ confidence in the safety of their travels.”

Present during the event were TPB COO Maria Margarita Montemayor Nograles, Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano, Intramuros Administrator Atty. Joan Padilla, Assistant Secretary Rica Bueno, DOT Calabarzon Regional Director Marites Castro, Director Judilyn Quiachon of the Tourism Coordination and Regional Operations, Cebu City Mayor Michael Lopez Rama, TPB Deputy Chief Operations Officer for Marketing and Promotions Atty. Charles Aames Bautista, and TPB Domestic Promotions Department Manager Teresita Landan.

The event was also attended by social media personalities Chuck Aquino and Joe Abad, popularly known as Chuck and Joe, and Marie Field Faith.

Lumad Basakanon's vibrant cultural performance wowed the crowd at the 11th Regional Travel Fair at SM Seaside City Cebu. Photo by Marky Ramone Go.

Aerial view of St. Michael the Archangel Parish Church, popularly known as Argao Church in Cebu. Photo by Marky Ramone Go.

TPB's Regional Travel Fair in Cebu offers participants an immersive experience of Southern Cebu's culture and culinary offerings. Photo by Marky Ramone Go.

With the theme #VisitCentralVisayas, the annual trade fair provided a platform for over 70 exhibitors nationwide to participate in the event. Industry professionals took the opportunity to share emerging trends and best practices, innovate travel-related business operations, and expand networks through its engaging Business-to-Business (B2B) sessions. Tourism offices from Central Visayas, including the Province of Cebu, Cebu City, Lapu-Lapu City, Siquijor, Boho, and Negros Oriental presented their tourism product updates during the B2B session.

The fair also opened its doors to enthusiastic travelers during its two-day Business-to-Consumer (B2C) session held on July 22-23. Among the offerings were discounted tour packages to famous and emerging local destinations, airline tickets, accommodation, delicacies, and pasalubong items.

“We desire and aim to play a major role in shaping the future of tourism by creating a one-stop shop venue for industry collaboration and partnerships,” said Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano who delivered a keynote speech at the event on behalf of Tourism Secretary Christina Garcia Frasco.

Meanwhile, TPB members, industry stakeholders, influencers, and media partners were also treated to a post-tour trip to the heritage towns of Argao and Carcar for an immersive experience of southern Cebu’s culture and culinary offerings.

The RTF was made possible with the support of the Department of Tourism Region VII, Provincial Government of Cebu, and City Government of Cebu. The event was also sponsored by partners from the private sector – SM Seaside City, 2GO, Jpark Island, Cebu Pacific, Air Asia, Philippine Airlines, NUSTAR, Fili Hotel, CAVA, Bluewater Maribago Mactan, and Marco Polo Cebu.

TPB anticipates an even bigger and better Regional Travel Fair slated in October this year in Ilocos Region.