Describing the Indescribable with Coca-Cola® Zero Sugar

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Coca-Cola Zero Sugar launches new #ZeroWords campaign, showcasing creative interpretations of its ‘too good for words’ taste.

Manila, Philippines, April 2022 – Coca-Cola Zero Sugar launches its latest global campaign called #ZeroWords designed to challenge and inspire centennials, or the Generation Z fans — for whom social media is their go-to source of entertainment — to interpret the effervescent or fizzy taste of Coca-Cola Zero® without using any words, across their own social platforms using a unique collection of dynamic digital stickers and gifs.

Cesar Gangoso, Coca-Cola Marketing Director for Philippines, Vietnam and Cambodia, said: “We’re excited to have the Gen Zs try out the great taste of Coca-Cola Zero Sugar and have them interpret how its taste is too good for words. We are looking forward to the creative visual interpretations that these young people will come up with in this latest #ZeroWords campaign.”

Globally, Coca-Cola has gathered inspirational non-verbal creators to interpret its indescribable taste, without using words, in a series of visually dynamic films, to be launched on their social platforms.

In the Philippines, Coca-Cola is working with different and talented local content creators who can show people how they too can express themselves with zero words whenever they enjoy the great tasting drink of Coca-Cola Zero. The brand hopes to invite more people to also try and taste the delicious zero-sugar drink.

Seeing how expressive and creative centennials are, Coca-Cola is releasing a collection of visually dynamic animated digital stickers to help bring to life the indescribable yet deliciously effervescent taste of Coca-Cola Zero Sugar – from exploding hearts to disco dancers to lightning bolts. Free Coca-Cola Zero Sugar products will also be given away through free product sampling opportunities and fun social challenges that are rewarded in free product trial moments.

“Ultimately, what we want is for people to enjoy the moment that they are drinking an ice-cold delicious Coca-Cola Zero Sugar drink—focusing on how the taste makes them feel. And sometimes, words are not enough,” Gangoso concluded.

Coca-Cola Zero Sugar is available in convenience stores, supermarkets, and e-commerce channels. To learn more about Coca-Cola #ZeroWords, check out the hashtag or visit the official pages of Coca-Cola on Facebook and Instagram.

Moms bond over family nutrition in #AlagangAlaska Nutri-Talks Forum

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“Mother knows best” is more than just a saying. From your best friends to your favorite food, to your hobbies and even your favorite celebrities – your mom knows them all. They may not be the most in touch with current trends or technology, but when it comes to their children, mothers have proven time and again that they surely know best.

Top row, from left: Celebrity Mom Rica Peralejo, Nutritionist and Dietitian Reginna Emiliene Lat, RND and Event Host and Radio DJ Mama Emma; Bottom row, from left: Alaska Fortified Powdered Milk Drink Brand Manager Mark Henry Camacho and Assistant Brand Manager Patricia Domingo

This is true for nutrition as well. Because of the pandemic, moms had to wear different hats these past few months – educator, cook, and even amateur nutritionist. And while providing proper nutrition remains a top priority for them, it has become more of a struggle for many moms recently, which is why Alaska Fortified Powdered Milk Drink launched its “Super Sulit Pack” to help make nutrition more affordable amidst the pandemic.

Top row, from left: Celebrity Mom Rica Peralejo and Nutritionist and Dietitian Reginna Emiliene Lat, RND; Bottom row: Event Host and Radio DJ Mama Emma

During the virtual launch event for Alaska Fortified Powdered Milk Drink “Super Sulit Pack,” celebrity mom Rica Peralejo shared her concerns and personal experiences in providing nourishment to her children.

“The pandemic has made it harder to plan meals for the family. It's difficult because your movements are limited and you can't go out freely to buy groceries personally and think of nutritious food pairings that your kids will like,” Rica said.

“It takes a whole lot of creativity to actually make nutritious foods appetizing to kids,” she answered when asked about how she changed her children's eating habits. “It's all about variety at the end of the day. Children want to taste and experience different things, which is challenging for moms. Before, we could go out and eat at places that offer a variety of nutritious foods, but now you have to do it yourself at home...You have to consider things like plating, the set-up of your dining area, just so it would be a different kind of experience from day-to-day.”

Rica also shared her experience in encouraging her children to drink milk. “Actually, milk is one of the easiest things to give to our kids…Sometimes it’s overwhelming for moms to think about what nutrients we can add to our children’s diets, so thankfully we already have milk drinks with the additional nutrients that our kids need. Milk is honestly a godsend for me and for moms because of its affordability, nutrition value, and of course, its kid-approved taste,” she said.

Nutritionist and dietitian, Reginna Emiliene Lat, RND, also joined the virtual launch event to share her experiences in providing nutritional advice to low-income families, which became even more challenging during the pandemic.

“Families are experiencing job loss during the pandemic, with some not having sufficient income to provide proper nutrition for their children,” she mentioned. “But despite these challenges, moms are not ones to compromise on health and are devoted to ensuring that their children get the nutrition they need.”

“So with a few tweaks to their diet like adding fruits and vegetables to their food to ensure balance and variety to their meals, and including nutritional supplements and nutrient-dense drinks, they can make sure that their family can get the nutrients they need while staying within their budget,” Reginna said.

While children are still in their early stages of development, proper nutrition is essential in keeping them healthy and building the foundation for their future. Which is why Alaska Fortified Powdered Milk Drink remains committed to nourishing Filipino families and helping children grow with “Lakas at Talas.”

Containing protein, calcium, vitamin C and vitamin D for “Lakas” (strength) which helps with body development, and choline, iron and iodine for “Talas” (sharpness) which helps with brain development, Alaska Fortified Powdered Milk Drink is a delicious drink that kids can enjoy every morning, paired with a healthy and balanced breakfast.

Moms and media attendees share a toast of Alaska Fortified Milk to show their commitment to affordable nutrition

“We know that Filipino moms are faced with the challenge of providing nutrition for their families within their limited budget. They have a lot of things to consider and prioritize, and they make these decisions every day. True to Alaska Fortified Powdered Milk Drink’s mission and purpose of bringing affordable nutrition to Filipinos, we are here to answer to every Filipino mom’s need with our most affordable milk pack yet – the 300g ‘Super Sulit Pack’ for only PHP 70 – to help give their children the added nutrients they need and foster the ‘alaga’ they deserve,” said Mark Henry Camacho, Brand Manager of Alaska Fortified Powdered Milk Drink.

Alaska Fortified Powdered Milk Drink 300g “Super Sulit Pack” is now available until December 2021 in Shopee, Lazada, leading supermarkets, grocery stores nationwide. 

For more information on Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com and www.facebook.com/alaskamilkph.

Pepsi, the most talked-about, the most hyped brand

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Pepsi believes that their endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify their story

Everybody's talking about Pepsi

Beverage giant Pepsi is one of the most talked-about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams making it one of the most talked-about brand on Twitter in 2020.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for.

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose.

Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand.

Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude.

"Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

PH represent! Local celebrities Hit it Big, Appear in the Streets of New York and Los Angeles for Pepsi

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If Olympic medals are not enough to make one proud and excited to be Pinoy right now, Pepsi is bringing another reason for us to sustain this much needed feeling.

Local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens on the bustling streets of New York and Los Angeles for Pepsi.

KathNiel

The beautiful faces of our local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens of the bustling streets of New York and Los Angeles, USA. The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. which also features Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh, bringing a bit of the Philippines to the Filipinos abroad.

The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. bringing a bit of the Philippines to the Filipinos abroad.

Pepsi’s Hit Sa Sarap campaign is all about the importance of enjoying meal time with friends and family showcased in a true Pepsi way that is hip and fun, utilizing music and vibrancy. As Filipinos, dining is an event that is looked forward to especially during special occasions and not a mere functional necessity. Given this, the elements of elevating a dining experience is essential to every meal. But just what makes a regular lunch or dinner good? The answer is basic. Food. And while most would stop here, there are many others who would want to take the dining occasion even further. How? Through beverage pairing. And that’s where Pepsi comes in.

Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

Pepsi is like the best friend that complements every meal made up of all good food there is. Be it with everyone’s favorite DTI-standard adobo, the crispiest chicken, the tastiest burgers and fries, the glorious inihaw na liempo, or just about anything one craves for, Pepsi literally and figuratively adds fizz to every meal. Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

As seen in the Pepsi commercial, sharing delicious meals over a Pepsi becomes not just yummier but definitely more special. What could have been just a regular lunch or dinner becomes a dining experience to remember.

Music + Good Food + Friends + Pepsi = Best dining experience. The squad is in full force for the #PepsiHitSaSarap campaign.

Ricci Rivero

Mimiyuuuh

SB 19

Check out the new Hit sa Sarap ad here. Follow @pepsiphilippines on Facebook, Instagram, Youtube, and Twitter. Post your #PepsiHitSaSarap photos and tag us on IG.

Pepsi is available in all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Locally provides Taguig frontliners with immune-boosting natural juices

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In true Bayanihan spirit, NutriAsia provided essential frontliners from Taguig City with Locally Blended Juice Drink.

Medical and non-medical frontliners in Taguig’s checkpoints, vaccination sites, and barangay enjoyed Locally’s blended juice drink, which are made from fruits cultivated by Filipino farmers. The drinks help the frontliners stay hydrated, energized, and protected from illness as they go about their important duties with the juices’ natural vitamin C.

Some residents in Barangay Fort also received Locally Blended juice drink. Recipients include peace and order personnel, emergency & rescue personnel, daycare students, employees of the DSWD barangay base, Health Center Personnel, barangay frontliners, and zone coordinators.

This follows NutriAsia’s donation of boxes of Locally to various hospitals around Metro Manila earlier this month.

“We are truly happy to do our part in ensuring that our brave and dedicated frontliners are hydrated and protected from all illnesses through providing delicious Locally juice drinks that boost their energy and immunity,” said Gretchen King, Category Manager for Beverages at NutriAsia.

“As we donate Locally to our frontliners, we also manage to support our local farm industry, which is key in providing the fruits we use for our drinks.”

The fight against the Covid-19 virus isn’t over. With the invisible enemy still out there, it is still best to arm ourselves with the immunity boost that vitamin C provides. 

Locally has been handing out immunity and energy-boosting natural fruit juices to medical personnel, local government units, mobile markets, military staff, mobile kitchens, and more around the metro since the beginning of the COVID-19 pandemic. 

Together, we can all help each other out in healing and rebuilding our nation. Together, we can all help each other out in healing and rebuilding our nation.

PCPPI marks World Water Day with reduced water consumption

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Pepsi-Cola Products Philippines Inc. (PCPPI) - the exclusive manufacturer of PepsiCo beverage products - recently reported a six percent reduction in its 2020 water usage, compared with previous year. The company saved 5,836,587 cubic meters of water which is more than 2,300 Olympic-sized swimming pools. 

In support of 2021 World Water Day, PCPPI commits to improve its water reduction. The company detailed it recycled and reused more than 100,000 m3 or more than 26 million gallons of water. 

“Despite the challenges from the pandemic, we still upheld our water stewardship principles.  The company respects water as a fundamental right. Thus, we strictly manage our water consumption and water wastes,” said PCPPI President and Chief Executive Officer (CEO) Frederick D. Ong. 

Internally, PCPPI will replicate its water reuse initiatives implemented in its Muntinlupa plant. The company will mirror the project in its Tanuan, Zamboanga, and Cebu plants this year.  

To bolster its water stewardship initiatives, PCPPI is strengthening its host communities' involvement. This year, the company will partner with more local government units for its adopt-a-river program. 

"Our company does not stop at managing our water resource. We also plan to nourish our sources of clean water to further sustain its supply," added Ong.

Water Stewardship is one of PCPPI's three Sustainability pillars. It is aligned with the United Nation’s Sustainability Development Goals (SDGs), the Philippine Development Plan, and PepsiCo’s Performance with Purpose.

Filipinos express creativity and support for local through Locally’s #LivinLovinLocal

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If there’s one thing that’s true about the new normal, it’s that everyone needs to stick together to get through this. Standing as one and our malasakit needs to shine the most through these trying times. It’s great to see that we encounter stories of our kababayans uplifting each other up with supporting local and buying local nowadays.

It is from the same value of malasakit and bayanihan that Locally Blended Juice Drink—the first local brand of uniquely concocted drinks that come from indigenous fruits sourced from the rich and colorful Filipino soil—sought to find the most talented local artists who could also show their support and honor for our local farmers through art.

The grand winner is a paper cut artwork submitted by Althea Monique which depicts Filipinos supporting local shops and goods.

Last July, the brand put out a call for all kinds of artwork—digital, traditional, or even unconventional— through the #LivinLovinLocal Art Contest, which shows not only the drink, but also their love for the Philippines, all the beautiful things one can find in the country, and most importantly, honouring the hard work of our Filipino farmers and their produce.

Artists from all over responded to the call, posting their amazing Locally artwork on Facebook and Instagram. Many used digital and traditional art to express their creativity, but some also went above and beyond, even going so far as to create new recipes that use Locally juices! Everyone’s art not only expressed how they felt but also supported their brothers and sisters in a time when it’s definitely needed—one can say that the contest was truly fruit-ful!

The second place goes to Grace Maligalig whose artwork showcases a miniature Filipino boodle fight handmade from clay.

“Filipinos are known for their resilience and creativity – and what better way to bring these two together than through art. We are truly amazed with the entries submitted to us. Each work of art is a showcase of talent, passion, and love for local!” said Gretchen King, Category Manager for Beverage.

Locally announced the winners of the contest on September 9: Athea Monique (@hysteriaprime) won the grand prize, with Grace Maligalig (@gracemaligalig) and Dyanna Mae Cañas (@dyannameowww) winning second and third place, respectively. The winners all got special prizes from Locally, as well as the opportunity to work with the brand in key education projects in the future.

The third place goes to Dyanna Mae Cañas for her artwork showcasing Filipino farmers as unsung frontliners.

Artists aspiring to show support for local and win prizes will have more chances, as Locally will still be hosting more Localove amazing art activities, as well as another round of the contest—so stay tuned! 

For more updates and info on Locally’s promos, follow Locally on Facebook at facebook.com/LocallyPH and Instagram at @locally_ph.

You can change the way you soda with Sunkist Freshie!

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No such thing as “good soda?” Think again. 

You can now enjoy the fizz and flavor of soda without the guilt. 

Introducing Sunkist Freshie—a refreshing, caffeine-free carbonated drink with essential vitamins and minerals, but with no sugar added. 

Addressing health concerns about the long-standing reputation of soda as having adverse impact on one’s health due to incredibly high amounts of sugar and empty calories, Asia Brewery Inc.’s brand new soda drink has no sugar added as it is naturally sweetened with Stevia and fruit juice. 

Stevia is a plant-based sweetener regarded as a safe and healthy sugar substitute and is associated with health benefits such as reduced calorie intake, blood sugar and risk of cavities as well as regulated blood pressure. 

In the Philippines, authorities continue to hold public information campaigns that highlight the importance of a healthy lifestyle and raise awareness on sugar consumption, particularly of sugary drinks like soda, as one of the reasons for diabetes onset. Sunkist Freshie’s entry, however, offers a healthy alternative drink especially to those who love satisfying soda cravings. 

Sunkist Freshie, as the “good soda,” contains Vitamin A that helps support immunity, Vitamin D and Calcium to help build strong bones, Iodine and Vitamin B12 ingredients known to help increase energy levels, and Iron an ingredient that has been known to help improve memory. 

It also comes in two exciting, non-traditional flavors: Yoghurt and Apple that both promise a delightful drink experience. 

To complete the “good soda” experience, Sunkist Freshie is giving everyone an opportunity to take part in meaningful causes relevant to the times. 

“Sunkist Freshie is the healthy drink of choice for soda-loving consumers. Now, more than ever, people are becoming more conscious of their health and wellness. With Sunkist Freshie as a ‘good soda,’ we’d like people to know that they can absolutely still make this carbonated drink very much a part of their healthy lifestyle while contributing something good to society,” Hubert Tan, senior vice president for Asia Brewery Inc., said. 

With Sunkist Freshie, you can change the way you soda.

Sunkist Freshie is available at a good, friendly SRP of P20 in Puregold, Ministop, Mercury Drug branches and other leading supermarkets, drug stores and convenience stores nationwide. 

You can even enjoy Sunkist Freshie with a low calorie meal through Yummy Diet (https://www.yummydiet.ph/index.php/home). 

Enjoy the flavorful fizz, health benefits and all the good things that come with drinking Sunkist Freshie #TheGoodSoda 

Sunkist Freshie is a product of Asia Brewery, Inc. (ABI), the beverage arm of Lucio Tan-led LT Group Inc. 

Sanya Lopez, the Ginebra San Miguel Calendar Girl 2020

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Ginebra San Miguel calendars have become a staple in neighborhood sari-sari stores, mini groceries, barbershops, and laundry hubs. In recent years, the Ginebra San Miguel calendar has turned into a sought-after Christmas giveaway, appealing mostly to consumers and fans who want to add special merchandise to their collection of celebrity souvenirs. 

For 2020, Ginebra San Miguel recently introduced lovely Kapuso actress/TV host Sanya Lopez as its newest Calendar Girl during a festive media launch held at the Novotel in Quezon City. The world’s leading gin brand revealed Sanya Lopez as “The Island Girl” with the calendars set amidst some of the country’s most beautiful islands as backdrops. 

“It is an honor and a privilege to be chosen as Ginebra San Miguel’s 2020 Calendar Girl. I feel excited and nervous at the same time. To be part of Ginebra San Miguel’s history, to be entrusted with this role as a brand ambassador and to be the newest addition to the Ginebra San Miguel family is a huge blessing,” says Sanya Lopez. 

Ginebra San Miguel Inc. (GSMI) officials General manager Emmanuel Macalalag, National Sales and Marketing manager Allan Mercado and Marketing manager Ronald Molina formally welcomed Sanya Lopez in a grand ceremonial toast during the launch featuring her own Ginebra San Miguel cocktail called “Sanya’s Island Mix”, a concoction of pineapple, buko juice, and gin. 

“We chose Sanya Lopez as our brand ambassador because she embodies what Ginebra San Miguel represents – courage, passion, optimism, and never-say-die spirit. Sanya is truly ‘ganado sa buhay’ as she worked her way up to become one of the most recognizable faces in the entertainment industry today,” says Molina. 

All of the six calendar layouts will be made available soon. 

RISING STAR 

Since being discovered in 2012 by the late German “Kuya Germs” Moreno, GMA star builder, Sanya Lopez has treaded the path to being a serious actress taking on roles that showed off her acting prowess including her portrayal of Hara Danaya in the TV remake of “Encantadia” and in her recently-concluded series “Dahil sa Pag-ibig”. She will soon be seen opposite Superstar Nora Aunor in the film “Isa Pang Bahaghari” directed by Joel Lamangan. 

“I consider the challenges and struggles that I went through in life as motivation to never give up in pursuing my dreams. It is my family that inspires me to be ‘ganado sa buhay’,” relates Sanya Lopez. “For me, when you say ‘Island Girl’, you see a woman who is strong and independent,” she adds. 

As Ginebra San Miguel’s “Island Girl”, Sanya Lopez will be joining the “Ginuman Fest” tour, the gin brand’s annual series of music festivals that brings together gin lovers around the country as One Ginebra Nation. 

To prepare for her Ginebra San Miguel calendar girl shoot, Sanya Lopez went on a no-carbs diet. “I only ate fish and chicken. I also did a lot of cardio workouts, mostly running, muay Thai and boxing,” she shares. 

She was, likewise, thrilled to be photographed by one of the country’s most talented young photographers BJ Pascual. 

A LONG-STANDING TRADITION 

Inspired by the hit US TV series Charlie’s Angels, the Ginebra San Miguel Super Angels, which eventually evolved into Ginebra San Miguel Calendar Girl had popular beauty queens, models and actresses grace its calendars since it was started in 1988. 

Ginebra San Miguel’s first calendar girl was model/TV host and now fashion designer Monina Tan, who posed in the calendar ala Marilyn Monroe. 

After their respective reigns, beauty queens who posed for the calendar were Binibining Pilipinas-Universe Anjanette Abayari (1994), Binibining Pilipinas-International Alma Concepcion (1995), Miss Asia Pacific International Michelle Aldana (1998) and most recently, Miss Universe 2015 Pia Wurtzbach (2019) with the theme aptly called “Center of the Universe”. 

Sexy stars Janna Victoria (1999), Patricia Javier (2000), and Aubrey Miles (2003), were a hit in their sizzling calendars while singer Geneva Cruz (2001), ex-teen stars Rica Peralejo (2002) and Angelica Panganiban (2007) surprised the public by shedding their sweet images in the calendars. 

Actresses Belinda Bright and Maricar de Mesa (2004) were the first calendar girls to appear together, while Marian Rivera owns the distinction as the only actress to become a Ginebra San Miguel calendar girl twice, in 2009 and 2014. Long-time best friends Anne Curtis (2011) and Georgina Wilson (2013) have also been calendar girls, along with Ellen Adarna (2015), Arci Munoz (2016), and Myrtle Sarrosa (2018). 

Like Sanya Lopez, other Kapuso stars who joined the ranks of these popular celebrities were Maureen Larrazabal (2005), Iwa Moto (2008), Krista Ranillo (2010), Solenn Heussaff (2012), and Kim Domingo (2017). 

GSMI is the producer of heritage brand Ginebra San Miguel, which is celebrating its 185th anniversary this year. Ginebra San Miguel is a 14-time Gold Quality Label awardee of the Monde Selection International Quality Institute, the world’s most prestigious body that recognizes the highest standards of taste and quality in the food and beverage industry. 

Other GSMI products include GSM Blue, GSM Blue Mojito, GSM Blue Pomelo, GSM Blue Margarita, GSM Premium Gin, Don Enrique Mixkila, Antonov Vodka, Anejo Gold Rum, Vino Kulafu, and Primera Light Brandy. 

For more details, like the Ginebra San Miguel official Facebook page www.facebook.com/BarangayGinebra or log on to www.ginebra.com.ph. 

‘CoCo Chill Camp’ Is a way of CoCo's thanksgiving to hordes of CoCo Tea lovers and fans

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Cult favorite milk tea brand, CoCo which recently won the People's Choice Awardee for Favorite Milk Tea brand, has officially kicked off its much buzzed-about 3-day CoCo Chill Camp at the SM Mega Fashion Hall, uniting CoCo fans in one big happy celebration. 

The CoCo Chill Camp is CoCo's way of expressing its warmest thanks to its hordes of fans who have tirelessly queued up in all its branches nationwide, to get their personal favorite drinks. 

Ever since young entrepreneur Larry Evans Tan brought CoCo to the Philippines five years ago from the milk tea capital of the world, Taiwan, CoCo has rapidly become a top player in the Filipino milk tea craze and is one of the strongest markets of the CoCo brand worldwide.

CoCo leads in the global tea market with a formidable 4,000 branches spread out across the world and posting an incredible sale of 100 cups per second globally. 

In the Philippines, where it has become the go-to milk tea brand, one CoCo cup is sold every 4 minutes via delivery alone—further proving the love for CoCo that expands beyond the physical store.

Larry Evans Tan 

“We’ve seen how well CoCo was received by Filipinos. The CoCo Chill Camp is our way of showing our loyal fans and supporters that we feel their love. And so we want to give them back the happiness that our drinks have brought to their lives, by giving them an experience that’s uniquely created for them,” said Tan, CoCo Philippines General Manager.

The CoCo Chill Camp showcased fun activities for everyone’s delight, including a CoCo Panda Pit, CoCo Pachinko, and CoCo Pearl Toss. These games come with with exciting prizes for lucky guests.

Exclusive limited edition CoCo merchandise were also sold at the CoCo Chill Camp, including the CoCo shirts with cool designs that would make every CoCo lover wear it with pride.

Social media rockstars, who are self-confessed CoCo lovers, ThatsBella, Rei Germar, Janina Vela and LA Aguinaldo, joined the other CoCo fans on the opening day, sharing their love for the brand and revealing their favorite CoCo drinks. ThatsBella and Rei also had the opportunity to visit Taiwan last month to interview CoCo founder Chairman Tommy Hung.

And if CoCo fans could not seem to get enough of the bestsellers—Panda Milk Tea, 3 Buddies Milk Tea, White Pearl Milk Tea, and Passion Fruit Tea Burst, CoCo launched a new flavor that is quickly starting to be the new favorite—the Caramel Chocolate Cream, EXCLUSIVE to the Philippine market.

CoCo favorites: Panda Milk Tea and 3 Buddies Milk Tea 5

This latest concoction of sweetness, as Tan described it: “waves of caramel blended with chocolate slush over velvety salty cream makes a drink that is decadent for the local palate.”

The New  CoCo: Caramel Chocolate Cream slush 

Explaining the rationale behind this new Philippines-only product, Tan said, “We wanted to create a unique offering that we know the Philippine market would be drawn to. What’s better than caramel and chocolate? This is definitely something new beyond the milk tea that CoCo is known for.” Tan explained.

CoCo favorites: White Pearl Milk Tea and Passion Fruit Tea Burst

The overwhelming reception of CoCo in the Philippines made Tan very much optimistic with the future of CoCo among Filipino milk tea lovers. “We are definitely responding to the clamor of our customers into bringing CoCo more accessible to them, we are opening our 2nd branch in Cebu by the end of the month and we’ll be opening our 1st Mindanao branch soon.  And we continue to explore with new flavors that we know our customers would love,” he revealed.

The CoCo Chill Camp run until September 19 and Tan invites all CoCo fans to join in the fun and bring their friends and families to experience the dynamic vibe in the camp that the brand is known for. 

CoCo favorites: White Pearl Milk Tea and Passion Fruit Tea Burst,  Panda Milk Tea and 3 Buddies Milk Tea and  the New  CoCo: Caramel Chocolate Cream slush 

FamilyMart has your caffeine fix covered with new ‘Coffee Creations’

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Heads up, coffee junkies! A new set of beverages just made FamilyMart your new favorite destination for a satisfying yet affordable caffeine fix. Blended exclusively by renowned Japanese coffee company UCC for FamilyMart, this new line of drinks called “Coffee Creations” is yours to enjoy starting September 16. 

Whether you’re looking for a morning kick, or in need of a treat for a chill night, Coffee Creations has your caffeine craving covered at any time of the day. And whether you take your coffee hot or iced, black or otherwise, Coffee Creations is expertly and lovingly brewed in variants that best suit your preference or mood. 

The unique experience of Coffee Creations begins with the vision of the marbling as milk is poured and beautifully blends with the brewed coffee, followed by a whiff of its signature nutty aroma. Once you start sipping, the flavor hits the spot, balancing between sweetness and bitterness. To achieve this trademark taste, FamilyMart collaborated with UCC to use a mix of medium roast arabica and robusta beans, perfecting a blend that suits the discerning Filipino palate. 

Coffee Creations’ hot brewed coffee comes in two serving sizes—12 oz (P55) and 16 oz (P65). Every order comes with two sachets of either brown or white sugar, as well as two sachets of creamer. Meanwhile the iced variation is available in a 16 oz serving size, which is served black (P60), sweetened (P60) or with milk (P65). Whichever way you like it, no matter what time of the day, each cup offers great value for your money.

Coffee Creations is great enough to enjoy on its own, but a cup also goes best with your favorite FamilyMart breakfast meals, snacks, and pastries. It’s just one of the exciting new ways that FamilyMart makes sure you’ve got your daily needs covered—making you truly feel it when they say, “#WeGotchuFam”!

Visit a FamilyMart branch near you today to find out more about what’s brewing with Coffee Creations.