Health expert says milk matters in bridging children’s nutritional gap

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As the Philippines ushers in National Children’s Month this November, renewed calls were made to focus on bridging the alarming nutritional gap in Filipino children.

Fuel their future with proper nutrition

The 2023 report of the Food and Nutrition Research Institute (FNRI) revealed that 21.3% of Filipino children aged 5-10 years old are underweight, 8.4% have muscle wasting, and 12.9% are either overweight or obese. These numbers are higher compared to their 2021 data.

This was echoed in the February 2025 research of Thrive, a non-profit organization with an international board and advisory council, which said that childhood malnutrition remains a critical issue in the Philippines.

Dr. Yvonne Marie Ferrer, FEIHE Philippines’ Medical Affairs Head, echoed the calls to address children’s nutritional challenges, especially during early childhood, which is a period of rapid growth and development. She said that if parents miss out on this chance to support the child’s growth and development during early childhood, there could be a risk for lesser opportunities to excel later in life.

Dr. Ferrer said that one effective and simple step to help close the nutritional gap is for school-aged children to consume one to two glasses of milk daily, explaining that milk offers a lot of nutritional benefits for optimal growth and development.

However, a recent FNRI study showed that only half of the population of Filipino children consume milk daily and Dr. Ferrer said that this is a cause for concern.

“Parents should not miss out on the milk benefits for their children as an essential food and nutritional source. Not drinking milk on a daily basis may leave lasting consequences on children’s health and learning potential,” she said.

However, Dr. Ferrer said that not all milk is created the same and advised parents to be mindful about the milk they give their kids.

“Fresh milk formula would be a great choice for growing kids such as AceKid Activegro. Unlike conventional milk formulas which go through numerous heating treatments in their milk manufacturing, AceKid fresh milk formula has a game changer farm-to-can process. High heat treatment and storage required in conventional milk manufacturing degrade nutrients, and even leads to loss of some essential nutrients needed for the child’s growth and development. With FEIHEs single step process, heat treatment and storage are lessened, resulting in retention of milk’s natural nutrients," Dr. Ferrer explained.

“Parents would also be happy to know that AceKid does not contain sucrose and maltodextrin, preventing early tooth decay and picky eating due to the sweet taste conditioning and the possibility of having diabetes later in life,” she adds.

More importantly, Dr. Ferrer said AceKid ActiveGro is produced from the pristine “golden milk source belt” at 47° North Latitude. This region is known for its fertile black soil, rich in nutrients like nitrogen, potassium, calcium, and magnesium—ideal for growing high-quality feed for dairy cows.

“Cows fed with crops from this golden dairy source produce milk that is naturally more nutrient-rich,” Dr. Ferrer said.

In choosing milk for their kids, parents should also pay attention to the milk’s texture, smell and solubility as children tend to reject milk that smells strong or feels clumpy,” she advised.

AceKid ActiveGro is processed using fresh milk formula, retaining the natural aroma of milk and its nutrients. The single step approach also leads to easy solubility of the milk when mixed with water. All these features make it easy for mothers to convince their children to drink milk, according to several testimonies of mothers.

As Filipino families continue to navigate the nutritional gap challenges, AceKid ActiveGro champions a simple yet powerful call: invest in children’s nutrition, one glass of fresh milk formula at a time, positioning itself as a trusted partner in building a healthier future for the next generation.

3 Reasons to Love Birch Tree Fortified Choco

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Birch Tree, the Philippines’ trusted milk brand that helped nourish and build healthy children for many generations, introduces a new and improved Birch Tree Fortified Choco powdered milk drink. And here are three reasons why kids and moms will surely love this flavored milk drink.

Flavored milk helps kids drink more milk

For children who don’t like the taste of regular milk, flavored milk drink offers a tasty option to help them get two to three servings of dairy they need each day. School-age children often choose flavored milk drinks, like chocolate, over regular white milk, which helps them consume more milk. This is important, considering more children drink less milk than the recommended amount.  

Experts recommend that children drink more milk because kids generally eat a less diverse diet than adults¹. And flavored milk drink is a convenient way to provide them with essential nutrients, helping them grow stronger and healthier.

It has more nutrients than ever

The reformulated Birch Tree Fortified Choco contains more nutrients than its old formulation. Each serving contains more Vitamin C to better support children’s immune systems, as well as Vitamins B2 and B12 for energy metabolism support. The new and improved formula also has Vitamins A and D for healthy bones and development support.

When consumed with a balanced diet and a healthy lifestyle, Birch Tree Fortified Choco can give kids the right amount of nutrients to help boost their immunity and energy, so they can focus on learning and playing all day long. 

It now comes in a new, fun packaging

The tasty, healthy goodness that is Birch Tree Fortified Choco now comes in new, fun packaging! So, choco milk time can also be fun time in this updated #MooKulit pack.

Birch Tree Fortified Choco is now available online on Lazada and Shopee, as well as in your favorite grocery stores and supermarkets in 29g, 290g, 600g, and 1kg packs. 

Chockful of flavor and nutrients, the new and improved Birch Tree Fortified Choco is #ChocoSarap na, #MooSustansya pa!

 

 

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References:

1.      Journal of Dairy Science. (2020). Maintaining and growing fluid milk consumption by children in school lunch programs in the United States. Retrieved from https://www.journalofdairyscience.org/article/S0022-0302(20)30609-3/fulltext

Moms for Great Minds Step It Up with #IQEQDanceChallenge on TikTok

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A new challenge for moms with kids 3 to 6 years is now on TikTok: The #IQEQDanceChallenge!

Participated in by enlightened and proactive moms called Moms For Great Minds, the #IQEQDanceChallenge seeks to spread awareness that EQ is just as important as IQ. With this, moms are encouraged to enhance their kids’ mental strength in the areas of logic, memory and language, and hone their kids’ EQ or the ability to understand and manage emotions in positive ways.

These moms say that it’s not too late to #CompleteTheMissingHalf of their little ones’ mental development by giving them proper nutrition and stimulation that not only enhances IQ development but also EQ!

Many of the mommy TikTok content creators have already joined the #IQEQDanceChallenge! These videos show moms and their kids dancing side by side to a catchy tune while showing how equally important IQ and EQ is. The awesome thing is, you too can dance to the same beat with your kids! 

Just click this link https://www.tiktok.com/@sammyj_bamf/video/7118264163838840091?is_from_webapp=1&sender_device=pc&web_id=7080337179721303554 to make their own#IQEQDanceChallenge.

But why not take it a step further? 

Join the growing number of Moms for Great Minds and #CompleteTheMissingHalf by fostering both the EQ and IQ of your children. This way, you can be sure that your children will have a fulfilling childhood, support their development, attain holistic growth that will raise their chances for future success.

Keeping loved ones' healthy lifestyle: Nutrition, Fitness, Health with Abbott- Get discounts up to 30% off on Abbott at Shopee's 5.5 Brands Festival!

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Doing what you love is the most important in life. Helping keep loved ones strong and healthy. 

Milk, in one form or another, is a good source of calcium, vitamin D, and protein for all of us. I'm sure many people agree that milk plays a big role in our child’s growth and nutrition, and even for adults!

Enjoy discounts up to 30% off today up to May 7 and 32% off on May 5 from 12-2AM on the Abbott Official Shopee Store.

Check this out for our kids:

Pediasure Plus Vanilla 3.6kg For Kids Above 3 Years Old Bundle of 3: 

Clinically proven to provide a hard-to-feed child optimal nutrition, Pediasure Plus Vanilla helps your child stay healthy and well-nourished.

It Contains 6pcs of 1.8KG

• · Number 1 Child Nutrition Supplement in the Philippines

• · Nutritional supplement powder drink clinically proven to provide a hard-to-feed child optimal nutrition for healthy growth, development and immunity

• · A glass of PediaSure Plus provides COMPLETE, BALANCED nutrition. It contains macronutrients and micronutrients needed for a child to stay healthy and well-nourished. PediaSure Plus helps provide 100% of daily Recommended Energy and Nutrient Intakes (RENI).7

• · PediaSure Plus has 2-in-1 synbiotic blend of probiotics and prebiotics FOS clinically proven to reduce Upper Respiratory Infections (URIs) by 45% and is associated with fewer sick days.

• · The only complete, balanced nutrition with Triple Protein Complex , Dual Carbohydrate Blend, and Unique Fat Blend and MCTs (medium chain triglycerides)

• · Can be used as a nutritional supplement with or between meals

• · Gluten and Lactose-Free

• · For preschool age (above 3 years old)

• · PREPARE IT RIGHT: 5 scoops with 190mL of room temperature or warm water. Stir until powder is dissolved.

Similac GainSchool HMO 3.6kg For Kids Above 3 Years Old Bundle of 3: 

Now with the important immune-nourishing ingredient HMO, Similac GainSchool HMO is essential in protecting your child’s gut and beyond.

Similac GainSchool HMO 3.6KG For Kids Above 3 Years Old Bundle of 3

• It Contains 6pcs of 1.8KG 

• Similac® GainSchool® now comes with HMO, an important immune-nourishing ingredient that is essential in protecting child’s gut and beyond 

• Contains a unique combination of DHA, Lutein, and RRR (Natural) Vitamin E. DHA contributes to the maintenance of normal brain function. 10 Key Brain Nutrients with Eye-Q Plus like DHA, AA, Omega 6, Taurine, Choline, Iron, Zinc, Vitamins B1 B2 and B3 help support child’s overall cognitive development 

• High in Protein, Calcium, Vitamins K and D which are essential in developing stronger bones for your child 

• Contains a unique blend of prebiotics (FOS and Inulin). Prebiotics may stimulate the growth if good bacteria in the child’s digestive tract.

Check this out for adults:

For adults, a healthy lifestyle helps them gain or maintain good physical and mental health. It involves numerous small, daily choices about how you spend your time, what you eat or drink, and how much you move your body.

Ensure Gold and Glucerna are here to help you live a quality life. Scientifically formulated with a unique combination of HMB and Triple Protein Blend, along with 28 essential vitamins and minerals, these products support your strength, vitality and activity.

HMB is a natural ingredient in our bodies that helps us regain strength. It does this by rebuilding new muscle tissues. Along with the other essential nutrients, Ensure Gold helps you regain strength faster so you can do everything you love

Ensure Gold HMB Vanilla 3.2kg For Adult Nutrition Bundle of 3: 

Two glasses of Ensure Gold HMB Vanilla aids in the better absorption of proteins to help repair and maintain muscle mass.

Ensure Gold HMB Vanilla 3.2KG For Adult Nutrition Bundle of 3

• It Contains 6pcs of 1.6KG • Adult nutritional supplement powder drink that provides complete nutrition for use as a meal supplement or replacement • Ensure Gold now has HMB, a natural nutrient that the body produces less with age. Two glasses of Ensure has 1.5G of HMB which aids in the better absorption of proteins to repair and maintain muscle mass. • Dual Fiber Blend – FOS and Inulin to support gut health • Omega-3 and 6 fatty acids for a heart-friendly fat blend • High-quality protein that helps support tissue repair and maintain muscle mass • PREPARE IT RIGHT: 6 scoops of powder to 195ml of cold water • Gluten and lactose-free

Glucerna Vanilla 1.8kg For Diabetic Nutrition Bundle of 3: 

To help support the dietary management of diabetics, Glucerna Vanilla contributes to the maintenance of normal blood glucose levels and improves bone strength.

Glucerna Vanilla 1.8KG For Diabetic Nutrition Bundle of 3

Package: It Contains 6pcs of 900G

Latest Glucerna formulation contains:

• Advanced blend of low glycemic carbohydrates to help support the dietary management of diabetics. Dual fiber blend 

• Unique lipid blend with Omega-3 and Omega-6, and is trans-fat free, cholesterol-free and low in saturated fat

• 4X more Inositol vs. previous formulation and is high in trivalent Chromium which contributes to the maintenance of normal blood glucose levels 

• High in Vitamin D which helps support Calcium absorption and improve bone strength 

• High in Zinc, Selenium, Vitamin A, and is a source of Iron and Vitamin C which support the normal function of the immune system 

You can include Glucerna in your daily diet. Incorporate Glucerna in everyday meals! Take Glucerna as part of a “calorie-controlled” meal plan.

Preparing a glass of Glucerna is easy:

Step 1:  Put 200ml of cold water in a glass 

Step 2:  Gradually add 5 pressed scoops of Glucerna

Step 3:  Stir until it dissolves

These are the most important for our family and loved ones, keeping everyone strong and healthy.

Visit the Abbott Official Shopee Store. You can get Abbott products more conveniently and at greater savings when you shop on Shopee.

Give long term benefits of good gut health in children! Check out Abbott's New Similac Gainschool Ready to Drink on Shopee's Brand Spotlight this April 21!

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Level up your child's problem-solving skills with the nutrients they need for cognitive development. 

Milk contains lots of nutrients that are essential for growing babies and children. Having strong bones in childhood lays a foundation for bone health throughout life. Kids with strong bones have a better chance of avoiding bone weakness.

As a parent, you can help by making sure kids get the key ingredients for healthy bones: calcium, minerals, protein, and vitamins, that help their body grow, develop and stay healthy. Investing in your child’s gut health in their early years will not only improve their overall health in the short term but will also set them up for good health later in life!

Discover the latest products, exclusive bundle deals, and exciting discounts from your favorite brands at Shopee's Brand Spotlight!

Check out Abbott's New Similac Gainschool Ready to Drink on Shopee's Brand Spotlight this April 21!

Similac Gainschool Ready to Drink Bundles:

1. Similac GainSchool Ready to Drink Vanilla 110ML Bundle of 32 

https://shope.ee/6zedM78dgC

2. Similac GainSchool Ready to Drink Vanilla 110ML Bundle of 24  

https://shope.ee/3KlKzqfxLc

Similac GainSchool Ready to Drink Vanilla 

• Comes with HMO, an important immune-nourishing ingredient that is essential in protecting child’s gut and beyond.

• Contains a unique combination of DHA, Lutein, and RRR (Natural) Vitamin E. DHA contributes to the maintenance of normal brain function.

• 10 Key Brain Nutrients with Eye-Q Plus like DHA, AA, Omega 6, Taurine, Choline, Iron, Zinc, Vitamins B1 B2 and B3 help support child’s overall cognitive development.

• High in Protein, Calcium, Vitamins K and D which are essential in developing stronger bones for your child.

Help your kids maximize their potential with the right nutrients! Don't miss out on Abbott's latest launch, the New Similac Gainschool Ready to Drink this April 21!

#alagangabbott

Start Living Like a Pro by having a Life 5.0 Activated Lifestyle - Challenge your age with Provital Immuna Plus

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Having a regular exercise regimen helps the body to prepare better for the coming years so, it is important to jumpstart that workout and maintain physical activity to help prevent health problems later on in life.

Staying active at any age helps improve heart and lung health. Research has also shown that even modest physical activity is good for the brain, bones, and muscles. Studies have linked lifelong exercise with keeping people healthier for longer by delaying the onset of chronic conditions or diseases and cognitive decline, reducing the risk of fractures, and helping promote mental wellness.

The best time to start taking proactive steps with your health is now.

It’s never too late to reap the benefits of an active lifestyle. All it takes is the right motivation, and you’ll have more years to enjoy with yourself and your family.

Fuel for a healthy lifestyle

Challenge yourself into having a Life 5.0 Activated lifestyle by activating your body, nutrition, and passion. Fuel your body with healthy and balanced nutrition, together with the New PROVITAL Immuna Plus with Triple Immune Protection nutrients.

Get more out of life by having a balanced diet and living a healthy lifestyle, with less worries about infections and diseases that can slow you down. The New PROVITAL Immuna Plus from Mead Johnson Nutrition, a company with over a century of science-based nutrition experience, has Triple Immune Protection nutrients. It is formulated with Yeast Beta-Glucan that is scientifically proven to help activate immune response to fight against infections and colds. It is a high source of Selenium, Zinc, and Vitamins A, C, and E, which are anti-oxidants that help regulate immune function and strengthen the body’s defenses.

The new PROVITAL Immuna Plus is also a good way to supplement Calcium and Protein in your diet. Calcium contributes to the strengthening of bones and Protein contributes to the growth and maintenance of muscle mass to help support the body’s mobility for an active lifestyle.

“Living like a pro means strengthening your immune system and protecting your health well into your advanced years. The pandemic has encouraged more Filipinos to make healthier lifestyle choices, with the realization that we need to take better care of ourselves so that we can live longer and happier. With its scientifically-designed formulation, New PROVITAL Immuna Plus is your partner in continuously achieving your life goals,” says Matthew Davis, Marketing Head of Reckitt Philippines.

Join the Life 5.0 Activated movement to “Enhance your immunity, enhance your life” along with industry awarded and multi-hyphenated Filipino celebrity, Dawn Zulueta and OPM icon, ZsaZsa Padilla, by learning more about how fitness and nutrition can come together to help you lead a quality life.

[Dawn’s IG post]

[Zsazsa’s IG post]

Take charge with your health and challenge your age, start #LivingLikeAPro with New PROVITAL Immuna Plus, now available on Shopee and Lazada.

Visit https://www.provital.com.ph to learn more.

PROVITAL Immuna Plus

New PROVITAL Immuna Plus by Mead Johnson Nutrition (Philippines), Inc. is a nutritious milk drink scientifically formulated for adults 50 years old and above. With proper diet and a healthy lifestyle, Provital Immuna Plus provides Triple Immune Protection from the tri-blend formula of Yeast Beta-Glucan, Selenium and Vitamin C that contribute to the maintenance of the normal function of the immune system, helping protect the individual against infections. Yeast Beta-Glucan helps activate immune response to fight against upper respiratory tract infections. Selenium and Vitamin C help strengthen immune function and defenses. Two glasses of New PROVITAL Immuna Plus daily, together with a nutritious diet and healthy lifestyle activities, can help fight the threats of immunity-related diseases. Learn more and check your Immunity Score today at https://www.provital.com.ph.

#ProvitalImmunaPlus #TripleImmuneProtection #YeastBetaglucan #LivingLikeAPro #nutrition #adultnurtition #milk #adultmilk #immunity #health #healthylifestyle #aging

Moms overcome "nutri-problems" for their kids by giving them “Lakas at Talas”

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Nutrition has always been a pressing issue, especially now when families are becoming more vulnerable to health and economic problems. During these trying times, the resiliency shown by moms has inspired Alaska Fortified Powdered Milk Drink team in conducting a survey to better understand their nutrition needs and issues encountered by their families during the pandemic.

The survey was conducted among members of the MOMs of Alaska (MOMAs) Facebook community, a group for moms who are dedicated in providing their children proper nutrition. And while providing nutrition remains one of their priorities, the survey has found that it has taken a back seat to more urgent concerns like supporting the family’s finances, budgeting limited earnings for food, health and safety necessities, juggling family responsibilities, and the like.

The survey received responses from nearly 300 moms from different walks of life such as housewives, call center agents, online sellers, teachers, vendors and many more. Majority of the respondents shared that budgeting concerns regarding groceries, health essentials and bills have made it harder to provide nutrition for their families. Half of the respondents have struggled with losing their jobs and a fifth of them struggle with balancing their family responsibilities.

In these trying times, Jenevev, a street food vendor and mother of two described her priorities. “Kahit na sa panahon ng pandemya, dapat hindi kaligtaan ang kalusugan ng pamilya. Kaya sinisigurado ko po na palaging wasto ang sustansyang nakukuha ng mga anak ko” (“Even during the pandemic, we shouldn’t neglect our family’s health. That’s why I make sure that my children receive the nutrition they need”), Jenevev shared.

She isn't the only one from the MOMAs community that feels this way. In these exceptional circumstances, Jonalene, a housewife and mother of two struggles to provide sufficient nutrition for her children due to lack of financial capability.

“Kahit mahirap i-budget ang PHP 100 a day, sinusubukan ko pa din bigyan ang mga anak ko ng masusustansyang pagkain tulad ng gulay. Simpleng ginisang gulay ay ayos na” (“Even though it’s difficult to budget PHP 100 a day, I still try to find ways to give my children healthy food like vegetables. A simple stir-fried vegetable dish is enough”), says Jonalene.

Most of the respondents agree with this sentiment. Out of the 94% of respondents who consider providing proper nutrition for their families a top priority, 66.3% don’t have the means to afford the nutritional meals they aspire for. On top of these problems, the pandemic continues to change the lifestyles and consumer habits of families everywhere. 81.3% of respondents prioritize pandemic essentials like face masks and alcohol in their spending over other products, making it even harder for moms to allocate time and budget for nutrition.

Regardless of these challenges, moms want their children to be healthy and grow properly, understanding how vital it is to take care of their health in today's world. As moms, they always want what’s best for their kids, giving their all to nurture and nourish them, and providing them with the proper guidance to live a healthy life. As a result, moms are finding ways to put their children's health and development first.

Moms from the MOMAs community try their best to create a healthy environment at home. More than half of the respondents (68.2%) have made it a habit to prepare nutritious meals within their budget, while others (66.3%) have started doing family exercises together. And luckily, more moms (79.8%) have found a way to solve their nutri-problems by buying affordable nutritional drinks like milk to help give their children the added nutrition they need on top of healthy meals.

Arlene, an online working mom of two from the MOMAs community, shared, “Bilang ina, lagi kong inuuna ang wastong nutrisyon para sa aking mga anak, kaya parte ng araw-araw naming pamumuhay ang pagbibigay ng masustansyang pagkain at pagpapainom ng mga bitamina na may iba’t-ibang benipisyo para sa nutrisyon. Kaya naman malaking tulong ang affordable na gatas tulad ng Alaska na may maraming nutrients at benefits para sa kalusugan ng mga anak ko” (“As a mom, I always prioritize providing proper nutrition to my children, so part of what I do for them is giving healthy food and vitamins with many nutritional benefits. This is why affordable milk like Alaska is a big help to me, as it is filled with nutrients and health benefits for my kids”).

Alaska Fortified Powdered Milk Drink has been continuously nourishing Filipino families, and with the findings from this survey and the determination shown by moms all over the country to provide what’s best for their children, the brand aims to bring nutrition even closer to every Filipino.

The survey has made it clear that children’s health and nutrition is a concern that has become more pronounced with the pandemic. In line with its mission to make quality nutrition more affordable, Alaska Fortified Powdered Milk Drink wants to continue providing “Alagang Alaska” and nourishing every Filipino family to help them through these trying times.

To assist moms in providing nutrition to their families, Alaska Fortified Powdered Milk Drink is launching its most affordable pack to date, with “Lakas at Talas” benefits to help with body and brain development. The Alaska Fortified Powdered Milk Drink “Super Sulit Pack” is available at 300g for PHP 70 and contains protein, calcium, and vitamin D for “lakas” which helps with healthy body development, and choline and iodine for “talas” which helps with brain development and growth. Paired with a healthy and well-balanced morning meal, Alaska Fortified Powdered Milk Drink provides nourishment in a delicious drink that kids can enjoy during breakfast.

With the launch of the ‘Super Sulit Pack’, Alaska Fortified Powdered Milk Drink shows its commitment to providing affordable yet quality nutrition to Filipino families. For just the price of PHP 70, Alaska continues to nourish our children through a tasty and nutritious drink in the morning.

Alaska Fortified Powdered Milk Drink is available in Shopee, Lazada, leading supermarkets and grocery stores nationwide, and is even more affordable with the 300g “Super Sulit Pack” for only Php 70 SRP. For more information on Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com and www.facebook.com/alaskamilkph.

Moms bond over family nutrition in #AlagangAlaska Nutri-Talks Forum

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“Mother knows best” is more than just a saying. From your best friends to your favorite food, to your hobbies and even your favorite celebrities – your mom knows them all. They may not be the most in touch with current trends or technology, but when it comes to their children, mothers have proven time and again that they surely know best.

Top row, from left: Celebrity Mom Rica Peralejo, Nutritionist and Dietitian Reginna Emiliene Lat, RND and Event Host and Radio DJ Mama Emma; Bottom row, from left: Alaska Fortified Powdered Milk Drink Brand Manager Mark Henry Camacho and Assistant Brand Manager Patricia Domingo

This is true for nutrition as well. Because of the pandemic, moms had to wear different hats these past few months – educator, cook, and even amateur nutritionist. And while providing proper nutrition remains a top priority for them, it has become more of a struggle for many moms recently, which is why Alaska Fortified Powdered Milk Drink launched its “Super Sulit Pack” to help make nutrition more affordable amidst the pandemic.

Top row, from left: Celebrity Mom Rica Peralejo and Nutritionist and Dietitian Reginna Emiliene Lat, RND; Bottom row: Event Host and Radio DJ Mama Emma

During the virtual launch event for Alaska Fortified Powdered Milk Drink “Super Sulit Pack,” celebrity mom Rica Peralejo shared her concerns and personal experiences in providing nourishment to her children.

“The pandemic has made it harder to plan meals for the family. It's difficult because your movements are limited and you can't go out freely to buy groceries personally and think of nutritious food pairings that your kids will like,” Rica said.

“It takes a whole lot of creativity to actually make nutritious foods appetizing to kids,” she answered when asked about how she changed her children's eating habits. “It's all about variety at the end of the day. Children want to taste and experience different things, which is challenging for moms. Before, we could go out and eat at places that offer a variety of nutritious foods, but now you have to do it yourself at home...You have to consider things like plating, the set-up of your dining area, just so it would be a different kind of experience from day-to-day.”

Rica also shared her experience in encouraging her children to drink milk. “Actually, milk is one of the easiest things to give to our kids…Sometimes it’s overwhelming for moms to think about what nutrients we can add to our children’s diets, so thankfully we already have milk drinks with the additional nutrients that our kids need. Milk is honestly a godsend for me and for moms because of its affordability, nutrition value, and of course, its kid-approved taste,” she said.

Nutritionist and dietitian, Reginna Emiliene Lat, RND, also joined the virtual launch event to share her experiences in providing nutritional advice to low-income families, which became even more challenging during the pandemic.

“Families are experiencing job loss during the pandemic, with some not having sufficient income to provide proper nutrition for their children,” she mentioned. “But despite these challenges, moms are not ones to compromise on health and are devoted to ensuring that their children get the nutrition they need.”

“So with a few tweaks to their diet like adding fruits and vegetables to their food to ensure balance and variety to their meals, and including nutritional supplements and nutrient-dense drinks, they can make sure that their family can get the nutrients they need while staying within their budget,” Reginna said.

While children are still in their early stages of development, proper nutrition is essential in keeping them healthy and building the foundation for their future. Which is why Alaska Fortified Powdered Milk Drink remains committed to nourishing Filipino families and helping children grow with “Lakas at Talas.”

Containing protein, calcium, vitamin C and vitamin D for “Lakas” (strength) which helps with body development, and choline, iron and iodine for “Talas” (sharpness) which helps with brain development, Alaska Fortified Powdered Milk Drink is a delicious drink that kids can enjoy every morning, paired with a healthy and balanced breakfast.

Moms and media attendees share a toast of Alaska Fortified Milk to show their commitment to affordable nutrition

“We know that Filipino moms are faced with the challenge of providing nutrition for their families within their limited budget. They have a lot of things to consider and prioritize, and they make these decisions every day. True to Alaska Fortified Powdered Milk Drink’s mission and purpose of bringing affordable nutrition to Filipinos, we are here to answer to every Filipino mom’s need with our most affordable milk pack yet – the 300g ‘Super Sulit Pack’ for only PHP 70 – to help give their children the added nutrients they need and foster the ‘alaga’ they deserve,” said Mark Henry Camacho, Brand Manager of Alaska Fortified Powdered Milk Drink.

Alaska Fortified Powdered Milk Drink 300g “Super Sulit Pack” is now available until December 2021 in Shopee, Lazada, leading supermarkets, grocery stores nationwide. 

For more information on Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com and www.facebook.com/alaskamilkph.

Fonterra Offers Essential Dairy Products You Must Stock In Your Kitchen Pantry, Get them at the Shopee's 5.5 Brands Festival

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Good nutrition is fundamental to improving immunity. And as always, when it comes to your health, it’s important to know where your food comes from and to choose what you know and believe is best for you and your family’s safety. Milk that has been fortified with additional nutrients, is a product that can have all nutrients people need.

Well known as of the world's finest dairy, Fonterra offers great-tasting, high-quality dairy nutrition for people at all stages of life.

Stock up on essentials with Fonterra and get up to 52% off on your favorite dairy essential at the 5.5 Brands Festival.

Visit Shopee and add to the cart!

Anchor Full Cream Milk Powder Plain 350G x 2

https://shopee.ph/product/121778969/4816333714

A delicious and nutritious full cream milk powder for the whole family, Anchor Full Cream Milk Powder is made with 100% whole milk powder from New Zealand, with no added sugars, and added Vitamins A, C, D and Iron.

Anchor comes from New Zealand, where cows are grass-fed, making the milk rich in antioxidants.

Anchor has natural milk fat for that rich and creamy taste.

Anlene MoveMax Milk Powder Chocolate 300G x 2

https://shopee.ph/product/121778969/6318328146

ANLENE MOVEMAX CHOCOLATE is a specially formulated MILK POWDER FOR ADULTS to keep your body strong and healthy so you can live your best life.

● Anlene special milk powder for grownups is a low fat, low calorie milk powder. Anlene MoveMax milk powder is an ADULT MILK DRINK with a unique mix of highly specialized nutrients to help strengthen bone, joint, and muscle health to enable movement.

● Anlene MoveMax Chocolate is a protein-rich milk powder that contributes to the growth and maintenance of muscle mass. It has 2x more calcium than any regular milk powder brand in the market. ANLENE MOVEMAX CHOCOLATE MILK POWDER also has collagen for joints, and immunity-building nutrients such as Vitamins C, A, E and Zinc. . Anlene MoveMax Milk Powder provides superior nutrition that fights premature aging. To tackle calcium deficiency, get Anlene Calcium milk powder for adults. Apart from Anlene Calcium and Chocolate Milk Powder, we also have Anlene MoveMax Plain and White Coffee Milk Powder for adults.

● Switch to Anlene Chocolate MoveMax Milk Powder today and enjoy a great tasting drink that strengthens your bones, joints, and muscles.

Anmum Materna Milk Powder Plain 375G x 2

https://shopee.ph/product/121778969/3635454434

Anmum Materna Plain is a milk powder for pregnant women/lactating women.

When it comes to nutritional supplements for pregnant women, choose Anmum Materna. Enriched with the Mind-Q Plus Nutrient Bundle, all a pregnant woman needs is two glasses a day of Anmum milk to meet the required 100% intake of Folate and Calcium.

While Calcium is needed for strong bones and teeth, Folate is important for division of cells in both the mother and the child. It also prevents neural tube defects in babies. Pregnancy is a special time in a mother’s life! And with her little wonder on the way, her nourishment needs to be special too. Anmum milk for pregnant women serves as a rich source of nutrition. It contains DHA + GA + SA that stimulates the development of the brain and body of the baby.

Anmum Materna Milk also has iron that is crucial for the formation of red blood cells to support the 50% blood volume increase that occurs during pregnancy.

Enjoy up to 50% discount on your favorite Fonterra products! Check out their shop at https://shopee.ph/fonterraofficialstore

PROMIL® FOUR with essential nutrients for children aged 3+. At Shopee, get up to 35% savings and exciting bundles for your Alpha kid!

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Good nutrition is an important at every age. Nutrition is a top priority during the toddler years. Young children need proper nutrients to grow up healthy and strong.

For toddlers, not all milk and milk alternatives are equal. Read important labels and ask trusted doctors so you provide your toddler with the nutrition that they need.

It's very important for parents to make sure that their children always have a well-balanced diet that have the right vitamins and minerals.

One way to make sure that your preschoolers are getting the proper nutrition that they need is by giving them milk that is fortified with necessary vitamins and nutrients. Milk is an important part of a toddler's diet as it is a good source of protein; it’s high in calcium, which is important for growing bones and teeth (calcium is more easily taken into the body from milk than from vegetable foods); it provides fat for energy and growth; and is rich in vitamins, especially Vitamin A and B.However, now that they go to school and are away from home a couple of hours a day, they won’t be able to drink milk as frequently as they used to.

An easy way to still include milk and all its nutrients into your children's diet is by incorporating growing-up milk into their meal time. This instantly upgrades their snacks into more nutritious versions.

PROMIL® FOUR  products are available at Shopee.

For more than 30 years, PROMIL® FOUR has helped parents nurture the gift. PROMIL® FOUR is for Children aged 3+. Give PROMIL® FOUR as part of a balanced diet and healthy lifestyle.

PROMIL® FOUR, an expertly formulated powdered milk drink for children aged 3+, is now with Nutrissentials fortified with Oligofructose and has no added sucrose to further help support proper growth and mental development to #NurtureTheGift. 

It contains essential, important, and high quality foundation nutrients like DHA, Lutein, Choline, Iron, Iodine, Zinc, and more. 

To help nurture your child’s learning abilities, he needs proper parenting, care and nutrition. PROMIL® FOUR is the only one with NUTRISSENTIALS® – specially-designed with important and essential nutrients to help your child’s mental and physical development. 

Check out PROMIL® FOUR Powdered Milk Drink for Over 3 Years Old 7.2kg (1.8kg Box X 4) for ₱5,140. 

Get it on Shopee now! 

https://shopee.ph/product/77360186/7137237131?v=c55&smtt=0.0.5

Check out PROMIL® FOUR Powdered Milk Drink for Over 3 Years Old 5.4kg (1.8kg Box X 3) for ₱3,855. 

Get it on Shopee now!

https://shopee.ph/product/77360186/6037236759?v=629&smtt=0.0.5

Check out PROMIL® FOUR Powdered Milk Drink for Pre-Schoolers Over 3 Years Old, Bag in Box 1.8kg for ₱1,284. 

Get it on Shopee now! 

https://shopee.ph/product/77360186/5514137374?v=676&smtt=0.0.5

Together, let’s help children #NurtureTheGift to bring out the best in them.

● Get up to 35% savings and exciting bundles for your Alpha kid!

Visit at Shopee, PROMIL® FOUR / Wyeth Official Store (https://shopee.ph/promilandpromama?v=5f5&smtt=0.0.5)

Download the Shopee app for free on Apple App Store or Google Play Store.