Cheers to Stress-Free Celebrations: Enjoying the Holiday Season with Healthy Beverage Choice

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The holidays are a time for joy and delicious treats, often accompanied by usual holiday beverage choices like alcohol and sugary drinks. While it's tempting to indulge during festive gatherings, excessive drinking can impact your well-being. However, you don't have to compromise on enjoying the season with your loved ones. This year, consider adding a healthy twist to your celebrations by making your own festive barley drinks using Santé Barley with Stevia.

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Embark on a festive journey of flavor as we explore a delightful array of nourishing drinks, adding a touch of sophistication to your holiday celebrations

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These nourishing drinks, recommended by Santé, one of the fastest-growing distribution and direct selling companies globally dedicated to helping people live better lives, provide a worry-free way to savor and cherish every moment with your loved ones.

Explore a variety of healthier options. While the holiday season often involves toasting with alcoholic beverages, there's a world of non-alcoholic options that are just as festive and enjoyable. Consider indulging in mocktails, sparkling water with fruit infusions, or virgin versions of your favorite cocktails.

One recipe you can make is a sparkling barley drink inspired by a mojito, containing sparkling water, Santé Barley Powder with Stevia, lemon slices, and mint leaves. Simply combine a scoop of Santé Barley Powder with Stevia with sparkling water and add fresh citrus slices and a few mint leaves for a burst of flavor.

Create a drink with natural and fresh ingredients. When selecting ingredients for your holiday beverages, choose fresh and natural options. Freshly squeezed juices, real fruit purees, and herbs can elevate your drinks without the need for added sugars or artificial flavorings. This not only enhances the taste but also ensures that your beverages contribute positively to your overall well-being.

One recipe you can make is creating a yogurt drink with mixed berries and Santé Barley Powder with Stevia. You can blend Santé Barley Powder with Stevia, mixed berries, and a dollop of Greek yogurt until smooth. Sweeten with honey if desired. Pour into festive glasses and garnish with additional berries for a delightful and nutrient-packed treat.

The health benefits of Santé Barley Powder with Stevia are the perfect you can give to yourself this holiday season. Certified organic barley grass by BioGro, it contains dietary fiber that aids in digestive health. Rich in Vitamins A, B, and C, along with essential nutrients such as potassium, iron, zinc, and more, a single scoop in a glass of water can boost your immune system and promote regular bowel movements. This festive season, enjoy the added health benefits while toasting to joyous moments.

"In Santé, we believe that the joy of celebrations can be complemented by mindful beverage choices. Our focus is on providing options that enhance the festive spirit while aligning with individuals' wellness goals," said Joey Marcelo, Chief Executive Officer of Santé.

With its mission to help people live better lives, Santé promotes, produces, and distributes natural health and wellness products and services. Santé consistently delivers top-quality products to its loyal customers globally.

To learn more about the Santé and its health and wellness products and services, visit its website at mySanté.com.

Red Bull Dance Your Style National Winner “JXYB” Takes the Philippines to Germany

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Excitement builds as the clock ticks down to the most awaited dance competition of the year. In a celebration of creativity, individuality, and the rich genres of dance, the Philippines is gearing up to take over the Red Bull Dance Your Style World Finals in Frankfurt, Germany. Set to take place on November 4, this event will feature dancers from all over the world battling it out on the international stage.

After securing his win at the National Finals in Manila, Louries “JXYB” Dhztine Bernardino will be representing the country in the Red Bull Dance Your Style World Finals. His unique style and technique shined through fifteen other dancers who came from all different provinces across the Philippines – Cebu, Cagayan de Oro, Zamboanga, and Baguio to name a few. The variety of provinces brought a mix of cultures and identities onto the stage, but in the end, “JXYB”’s unique style stood out and won them the crown. With the World Finals now approaching, “JXYB” is ready to bring his A-game to the international dance floor.

“I plan to maintain using Krumping as my style, but I really think I have a lot more to enhance when it comes to crowd-pleasing and crowd interactions. There’s a lot I’m working on to improve but luckily, I come from the Philippine dance community, which is very competitive. We are very advanced in freestyle battle here so that is a big advantage, but at the same time that puts a lot of pressure on me,” “JXYB” said.

The Philippines’ representative believes this competition will be the hardest one-on-one battle he’s faced so far, but still remains optimistic that his skill, talent, and determination will take him far.

“I’ll stay true to myself and my style, and I’ll bring a lot of prayer into this. I know that God will have my back, and we’ll get this win in Jesus' name,” he said.

Louries “JXYB” Dhztine Bernardino will be competing against over 30 dancers from all over the world, each with his own style, flair, and personality. While the competition will be nothing short of fierce, “JXYB” remains hopeful they can properly showcase Filipino talent for the world to see.

The Red Bull Dance Your Style World Finals is set to take place in Frankfurt, Germany on November 4, 2023, and will be streamed live on Red Bull’s Dance Your Style TikTok and YouTube account (@redbulldance) at 9PM CET.

For more updates and news about the upcoming Red Bull Dance Your Style event, visit https://redbulldanceyourstyle.com/ and the following social media pages:

Facebook: https://www.facebook.com/redbulldance | Instagram and TikTok: @redbullph @redbulldance

Gatorade No Sugar Philippines: Quenching the Nation's Thirst for Fitness Healthier and Tastier

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With the Filipino populace becoming increasingly conscious about fitness and health, the demand for hydration fit for a healthy lifestyle has skyrocketed.

In fact, the Philippines has witnessed a robust rise in its fitness culture in recent years. City streets that were once filled with vehicles now see morning runners and cyclists; parks that used to be quiet are buzzing with dance and Zumba classes. The country has also seen a swift rise in the number of fitness studios that offer indoor cycling, high intensity group workouts, yoga and other similar activities.  This shift has not just been about achieving a certain body aesthetic; it's about a comprehensive approach to well-being, encompassing both mental and physical health.

Clearly, more and more people are making exercise a part of their daily routine, and because of this, hydration has become more important than ever. Enter Gatorade No Sugar — a game-changer in the landscape of electrolyte drinks.

New Wave in Hydration

Given its history of studying the best athletes all over the world, Gatorade has always been at the forefront of innovation and the Leader in the Science of Hydration. With its constant thrust for continuous research, Gatorade commits to helping athletes and fitness enthusiasts get the most out of their performance. [KS1] 

This thrust for innovation is what led Gatorade to develop its newest product - Gatorade No Sugar - which provides all the electrolytes of Gatorade with no sugar or calories. In today’s active and fast-paced environment, essential minerals are a must. This makes Gatorade No Sugar the perfect drink for casual exercisers and daily movers who simply need electrolytes to power through their health and fitness goals.

Because some people don’t need the extra sugar and calorie intake as competitive athletes with rigorous training routines, Gatorade No Sugar is naturally sweetened with Stevia. This makes for a refreshing and delicious drinking experience without worry or guilt. Gatorade No Sugar is available in Citrus Quench and Blue Bolt.

Gatorade No Sugar is available in Citrus Quench and Blue Bolt variants at SRP PHP 40.00 for 500 ml bottles.

At the end of the day, you don’t have to be a professional athlete to enjoy the benefits of Gatorade. Fitness is for everyone, and Gatorade No Sugar can be your partner for all your fitness goals.

Gatorade No Sugar in the Philippines is truly a testament to how brands can evolve in sync with the health needs and preferences of their consumers. As Filipinos continue to embrace a fitter and healthier lifestyle, it is essential to have sports and beverage brands that support this journey. In a nation that celebrates life with zeal, staying fit and hydrated is not just a choice; it's a way of life. And with the right partners like Gatorade No Sugar, the journey becomes even more enjoyable and fulfilling.[SK{2] 

More About Gatorade

The Gatorade Company, a division of PepsiCo, provides sports and fitness performance innovations designed to meet the needs of athletes and exercisers at all levels and across a broad range of sports and activities. Backed by more than a 40-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the needs of consumers, the latest development in the Philippines being Gatorade No Sugar, which contains all the electrolytes of Gatorade without the sugar and calories for fitness exercisers.

Established 20 years after Gatorade was developed, the Gatorade Sports Science Institute helps athletes optimize their health and performance through research and education in hydration and nutrition science.

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 [KS1]We need to strengthen the equity of Gatorade in this portion. Hence it is critical to include:

Build up Gatorade's superiority:

1) Gatorade is the leader in the Science of Hydration

2)  Gatorade hydrates better than water

To add, highlight Gatorade's thrust for continuous research and innovation to help athletes and fitness enthusiasts to get the most out of their performance.

 [SK{2]This entire section seems like a repeat of the earlier sections. Please review and see if necessary. Either cut or incorporate ideas here that were not mentioned in the earlier portions.

Representing the Philippines on the Global Dance Floor: National Winner, JXYB Heads to Red Bull Dance Your Style World Championship

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In a collision of genres, cultures, and personal flair, the Red Bull Dance Your Style National Finals concluded last September 2 at 5th Ave. Bonifacio High Street, where the 8 finalists from the Cebu and Manila qualifiers competed against 8 wildcards in an electrifying mix featuring unique styles and techniques.

Red Bull Dance Your Style is a unique competition showcasing creativity, individuality, and exploration of the different dance genres. Unlike traditional competitions, Red Bull Dance Your Style stands out as a unique 1v1 showdown with the only judge being the crowd itself. The crowd decides who gets to move further in each round, and ultimately determines the champion. This, coupled with unpredictable music, mastery, and dance prowess, makes Red Bull Dance Your Style competition a unique experience, with every performance consistently keeping both the audience and dancers captivated and engaged.

Half of the Top 16 hailed from the Cebu and Manila qualifiers, which took place last July 15 and July 22, respectively. The other half were wildcard entries with different backgrounds, performance styles, and accolades. Together, they battled it out on the stage for a chance to represent the Philippines on the world stage.

Each finalist gave it their all throughout the National Finals, but in the end, Louries Dhztine 'JXYB' Bernardino secured the title of champion. Having bested the competition with their signature Krumping technique and personality, JXYB is now on track to represent the Philippines in the World Finals.

“Red Bull Dance Your Style is really challenging. In a normal battle, you only have to please three judges but in Red Bull Dance Your Style you have hundreds, even thousands of people to please. So what I do is I just try to show my skills and at the same time enjoy it, and hope that I get to reach the crowd with that and they see my soul with my performance” said Louries Dhztine 'JXYB' Bernardino.

JXYB battled it out against the first-ever Red Bull Dance Your Style Philippines Champion, Mickey Paolo Yatar in the semi-finals. The showdown elicited loud cheers for the then title holder and JXYB, shining the spotlight on the individual prowess of both dancers.

“Mickey has so much crowd control. He knows how to please an audience, and that’s something I look up at him for. Something I also want to develop for my future performances,” said JXYB.

JXYB also went against wildcards “Heidra” and “O-shady” who brought out a range of hip-hop and pop grooves, but the finale performance against fellow krumper Juan “BLVCKZIK” Carlo De Leon brought out the largest cheers in an adrenaline-pumping 1 on 1 where JXYB ran off stage and through the center crowd, catching every beat and transforming the energy and applause into a routine made to remember.

With the winner of the National Finals now secured, the spotlight shines even brighter on their journey as they prepare to represent the country on the global stage. The highly-anticipated Red Bull Dance Your Style World Finals is set to take place in Frankfurt, Germany, in November 2023. Dancers representing different countries will come together to showcase their unique flair and celebrate different styles of dance.

Red Bull dance consultant Lema Diaz says Red Bull has partnered with the best of the Philippine dance community and is more than ready to train JXYB with the best local dancers in preparation for the World Finals.

“We work with the best of mainstream and underground dancers and we have the full support of Red Bull and of our partners for this journey. We also know that there are so many skilled dancers in the Philippines that can compete globally. We are local going global, and these people are not new to the world stage. They have been competing and carrying our flag around the world. There is no need to train abroad when the best is already here with us. Red Bull has given us a platform and I’m so thankful for them to have given wings to the Philippine dance community,” said Diaz.

For JXYB, the World Finals would not only mean endless training, but also collaboration with the Philippine dance community, and finding inspiration in his personal experience in the local dance battle and freestyle scene in the country.

“For the finals in Germany, I’ll look to the many inspiring people from the Philippine dance community. We are so advanced here in dancing that even as I have won Red Bull Dance Your Style, I know that I may still lose in other, maybe even smaller, battles locally. That’s how good our dancers are. That’s how advanced the Philippine dance community is when it comes to freestyle battling but that’s a big advantage for me - I come from a good community of dancers and I’ll be taking that experience to Germany,” JXYB said. “I plan to maintain my style and enjoy my dance more but I’ll for sure train every day and begin inserting new techniques I can use,” he added.

JXYB is set to represent the Philippines on the global stage this November in Germany. For updates and news regarding JXYB, Red Bull Dance Your Style, and upcoming Red Bull events, visit https://redbulldanceyourstyle.com/ and the following social media pages:

Facebook: https://www.facebook.com/redbulldance | Instagram and TikTok: @redbullph @redbulldance

Coca-Cola Philippines continues efforts to meet World Without Waste goals

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Coca-Cola Philippines continues to make progress on its ambitious sustainable packaging program, World Without Waste, with significant milestones.

Since the company’s global launch of World Without Waste in 2018, Coca-Cola Philippines has rolled out a series of innovations and partnerships in the Philippines to achieve its goals by introducing packaging innovations; collaborating with different sectors to create and support existing collection hubs across the country to bring collection and recycling closer to communities; and forging strategic alliances with the government, non-government organizations, and civil society to help establish a circular economy for plastic packaging in the country.

For 2023, Coca-Cola Philippines pledges to continue serving Filipino consumers with their favorite brands of beverages while supporting communities and growing a sustainable business in the Philippines for the future. Among the company’s immediate targets is to make recycling easier and more engaging for consumers by expanding its over 2,800 waste collection hubs across the country through increased partnerships with like-minded organizations and institutions. This also includes enabling the participation of microentrepreneurs, particularly sari-sari stores, through the Tapon to Ipon and Tindahan Extra Mile Balik PET Bottle programs, to help create a community-backed circular economy of plastic packaging while promoting economic empowerment among micro-retailers.

At present, Coca-Cola Philippines has launched more than 600 Tapon to Ipon store hubs across the country. The company has also partnered with the provincial governments of Iloilo and Davao del Sur for large-scale collection of recyclable plastic bottles.

In addition, Coca-Cola Philippines helps improve the welfare of informal waste sector workers by supporting the work of social entrepreneur, Plastic Bank Philippines. The partnership has activated 38 waste collection locations and 651 collection community members in the South Luzon area and has resulted in the collection of 546,000 kilograms of post-consumer bottles for recycling since 2021.

In the Philippines and around the world, The Coca-Cola Company continues to work to create a more accessible way of recycling and working toward a more sustainable future for packaging. The global World Without Waste program is anchored on three interrelated goals: Design, Collect, and Partner.

● Design: Make 100% of its packaging recyclable globally by 2025 and use at least 50% recycled material in its packaging by 2030

● Collect: Collect and recycle the equivalent of every bottle and can it sells by 2030

● Partner: Bring people together to support a healthy, debris-free environment

For more information on the sustainability initiatives of Coca-Cola Philippines, follow the company’s social media channel: @CocaColaPhilippines on Facebook and @cocacolaph on Twitter and Instagram — or visit www.coca-cola.com.ph.

Red Bull Dance Your Style Spotlights Cebu's Dance Powerhouses in Provincial Qualifier

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The dance floor is heating up following the first ever Red Bull Dance Your Style Cebu qualifier event. This event has sparked a wave of enthusiasm among dancers and dance enthusiasts across the country, as Red Bull, known for its support of sports, culture and high-energy events, is back for another year in the world of dance.

Red Bull Dance Your Style is a unique competition that celebrates individuality, creativity, and the diversity of dance styles. Unlike traditional dance competitions with set routines, Red Bull Dance Your Style encourages dancers to showcase their improvisational skills and freestyle moves. It's all about embracing your personal style and letting your passion for dance shine.

Last July 15, Cebu concluded its first ever qualifier round for Red Bull Dance Your Style at Trademark Cebu, marking an exhilarating milestone in this year’s competition.

From the right: Taw, JPY, Baby Titan, Nemesis 

(Top 4 finalists from Red Bull Dance Your Style Cebu Qualifiers) 

16 dancers from the region showcased their extraordinary skills and unleashed their creativity on the dance floor. The atmosphere was electric as performers gave it their all, leaving no doubt that Cebu is a powerhouse of talent in the dancing world.

After seeing stellar performances, Shihan Maui, known on the dance floor as Baby Titan, emerged as the dancer who took home the crown. His performance was nothing short of outstanding, captivating the audience with his unique style, precision, and artistic expression.

“Winning the regional tournament for Red Bull Dance Your Style competition is a lifelong dream fulfilled,” Maui said in an interview. “Since I was a child, I've been captivated by the power of dance and the thrill of competition. It's been a journey of countless rehearsals, pushing my limits, and never giving up on my passion. This victory represents the culmination of years of hard work and dedication. It's a testament to the unwavering belief in my abilities and the sacrifices made along the way.”

In addition to Baby Titan, three contestants proved to be standouts in the competition, earning their spots in the top 4. These included JPY, Taw, and Nemesis, who was also the competition’s only female finalist.

With Cebu’s regional qualifiers now over, eyes now turn to the regional qualifiers in the country’s capital of Manila. Set to happen on July 22 at URBN QC.

The top 4 finalists from each qualifier will eventually move on to the National Finals in September. From there, the winner of the National Finals will qualify for the Red Bull Dance Your Style World Finals in Frankfurt, Germany in November.

What is Red Bull Dance Your Style?

Red Bull Dance Your Style is a global dance competition set out to find all the best dancers from all over the globe. They’ll be gathering together in one place for an intense dance battle set to test the diversity of their move-set and prove that they are the best dancers in the world.

Unlike other major dance competitions with professional judges, the crowd will play a crucial role in determining the winner of each battle. The crowd participation means the dancers will really need to express their personality and passion through their dancing. They’ll need to win the crowd to move past their opponents.

For more updates and news about the upcoming Red Bull Dance Your Style event, visit https://redbulldanceyourstyle.com/ and the following social media pages:

Facebook: https://www.facebook.com/redbulldance | Instagram and TikTok: @redbullph @redbulldance

 

 

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About Red Bull

Red Bull gives wings to people and ideas. As a functional beverage, we give wings to people by vitalizing the body and mind – supporting their dreams and aspirations through their passion for music and dancing.

Living More, For All: Cultivating an Affordable Healthy Lifestyle in the Family

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Here’s how you can guide your family to become health champions of tomorrow while on a budget

The new generation of Filipino families is becoming more practical, especially with the rising cost of living. Nowadays, they find it much better to make everything cost-effective, including their meals. While this is a more sustainable and innovative choice, some families sacrifice their overall nutrition to keep things on a budget.

That is why, in keeping with this year's celebration of Nutrition Month, with the theme "Healthy diet gawing affordable for all!" the National Nutrition Council (NNC) wants to spread the message that every Filipino family should have greater access to healthy, safe, and affordable food. The theme also emphasizes making food commodities more stable and sufficient for every household.

A healthy lifestyle should not drain the family's bank account. That is why Santé, a premier natural health and wellness product and service provider, supports this year's Nutrition Month campaign by sharing a helpful guide on how you and your family can cultivate a healthy lifestyle on a budget.

Prepare home-cooked meals with affordable but nutritious ingredients. While home-cooked meals are typical in Filipino households, you may sacrifice the meal you prepare because of the need for more time and resources. You may cook fried, processed food (e.g., hotdogs, longganisa, tocino, noodles, etc.) and canned goods. But there will always be more accessible, affordable, and healthier meals that you can prepare. You can start by exploring healthy dishes with cheap ingredients like ginisang ampalaya, stir-fried tofu with eggplant, tinolang isda, monggo with malunggay, and more.

Shop smarter and healthier. The local wet and dry market will be your best friend if you want your family to keep things on a budget. You can buy everything in bulk and get enough fresh produce to sustain your family for at least two weeks. Stop buying frozen goods and opt for whole foods such as grains, legumes, fruits, and vegetables, which are usually affordable and nutritious.

Regarding grocery shopping, look for promos and discounts and buy generic brands to stretch your budget further. Consider buying in bulk for non-perishable items like grains, nuts, and seeds.

Invest in and explore health and wellness resources. Nutrition doesn't always come from food; it also comes from the vitamins and nutrients you and your family can take. Always make sure that you set aside a budget to sustain your family's daily vitamins. And don’t forget to go for generics.

You can also substitute other daily drinks with healthier ones. For instance, Santé offers a variety of healthy drinks, such as Santé Fusion Coffee, which can boost your family's energy while providing fiber and protein. There's also Santé Choco Barley for the kids to enjoy because it's a sweet treat packed with vitamins such as A and C. And for dads, Santé Boost Coffee can improve their physical performance and is full of antioxidants because it contains Tongkat Ali.

All of these consist of Santé Barley Grass, certified organic by BioGro. That is why you'll never doubt the nutrients and vitamins these products can give to your family.

Exercise as a family. Exercise doesn't have to come with a hefty price tag. Look for free activities such as walking, biking, hiking, or playing in local parks. Explore workout videos or apps that offer home-based exercises without requiring expensive gym memberships or equipment. And allow your kids to play outside after school or after finishing their homework.

Remember, health and wellness should start within the family. It should be a collective effort to make everyone live healthier lives, but that does not mean it should be expensive and burdensome.

"We believe that the journey towards a healthy lifestyle is continuous. When families start nurturing a culture of wellness, they are investing in the present and laying the foundation for a future filled with vitality and joy," said Joey Marcelo, chief executive officer of Santé.

Santé is one of the leading global manufacturers of products with organic barley grass (certified organic by BioGro) grown and harvested in New Zealand. With its mission to help people live better lives, the company promotes, produces, and distributes premier natural health and wellness products and services. Santé reminds everyone only to buy Santé products from legitimate business owners and resellers and to report counterfeits.

To learn more about Santé Fusion Coffee, Santé Choco Barley, Santé Boost Coffee, and other Santé products, visit its website at mySanté.com.

Gatorade No Sugar Sweat Fest Sets New World Record

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In an unprecedented gathering of health and fitness aficionados, Gatorade reinforces its stance as the leading hydration drink that caters to the health-conscious consumers through Gatorade No Sugar when it broke the Guinness World Record for the largest aerobic weight training class.

The record-breaking event, aptly dubbed Gatorade No Sugar Sweat Fest, gathered over a thousand fitness enthusiasts at the SM MOA grounds in Pasay City and broke the World Record for the Largest Aerobic Weight Training Class.

The record-breaking event, aptly dubbed Gatorade No Sugar Sweat Fest, gathered over a thousand participants at the SM MOA grounds in Pasay City. The record to beat was 978 and after the official count, 1,308 participants set a new World Record.

Manila sets a new Guinness World Record Guinness for the largest aerobic weight training class.

Leading the pack was no less than multi-awarded actress and the face of Gatorade No Sugar, Kathryn Bernardo. A fitness enthusiast herself, Kathryn confessed that she could not have asked for a better collaboration than with Gatorade No Sugar.

Leading the pack was no less than multi-awarded actress and the face of
Gatorade No Sugar, Kathryn Bernardo.

“I am very honored to be a part of the Gatorade team,” she enthused. “I move a lot so Gatorade No Sugar is the perfect companion whenever I break a sweat from various physical activities because it keeps me well-hydrated and makes exercising so much fun. Aside from enjoying Gatorade No Sugar because it has no sugar and no calories, it also tastes really good!”

Along with Kathryn, the participants were given a Gatorade No Sugar sweatshirt that revealed a secret message as the shirt got soaked in sweat. The message highlighted the importance of proper hydration when engaging in sports, fitness activities, and general active lifestyle. 

Gatorade No Sugar reinforces its stance as the leading hydration drink with the record-breaking Sweat Fest. Present at the event are PepsiCo representatives (L-R):  Cristina Sim (brand manager for non-carbonated  beverages), Melarie Javier (non-carbonated beverages lead),
Nitin Bhandari (general manager)

Celebrity Brand Endorser Kathryn Bernardo and PepsiCo brand manager for non-carbonated beverages Cristina Sim, speak about the importance of hydration especially with Gatorade No Sugar. 

Gatorade Endorser Kathryn Bernardo and Sweat Fest Host Sam YG entertaining
thousands of Sweat Fest participants.

“The truth is, we lose more than water when we sweat from doing physical activities,” says Ray Philip Pine, PepsiCo Marketing Director. “We also lose electrolytes and other important minerals such as sodium and potassium that are essential in helping us function at our best. Drinking Gatorade No Sugar rehydrates and replenishes the body with all the electrolytes it needs without sugar and calories.”

Hydrating with Gatorade leaves the body fueled and energized to perform at its peak. On top of that, it has no sugar and calories, making it the ideal drink for health-conscious and active people.

Aside from setting a new World Record, the festival also featured coaches and fitness experts who shared insights on hydration and wellness. Some of the partners invited were the Gatorade Sports Science Institute and the Philippine Society of Nutritionist-Dietitians.

“The Sweat Fest is indeed a milestone not just for Gatorade No Sugar but for the country,” Pine adds. “Not only we were able to prove that we could set a Guinness world record by gathering like-minded individuals; more importantly, we were able to impart the value of proper hydration with fitness enthusiasts, which is, more often than not, overlooked by many.”

Gatorade No Sugar comes in two thirst-quenching flavors: Citrus Quench and Blue Bolt. Now available in leading supermarkets, convenience stores, and online shopping platforms nationwide.

Christmas Always Finds Its Way - Coca-Cola™ celebrates the unstoppable force of bringing families together in this year’s holiday campaign

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Holidays are indeed coming, and Coca-Cola is celebrating the moment with the launch of its new campaign–“Christmas Always Finds Its Way”–which celebrates the unstoppable, magical force of Christmas in navigating all obstacles to bring people together.

In 2021, Coca-Cola launched Real Magic®, its new global brand platform and philosophy that invites everyone, everywhere to celebrate the magic of humanity. Central to the philosophy is the belief that we find magic when we come together and share experiences.

In this year’s multi-channel, digital, and experiential campaign, Coca-Cola is set to create a series of memorable and distinct moments across the Philippines, designed to celebrate and create that festive magic across the country, while observing the special role that gatherings, meals, and traditions play in bringing families, friends, and communities together. After all, Coca-Cola has always been part of every Filipino celebration.

"December is the peak of holiday celebrations in the Philippines, when families and loved ones come together to share stories, exchange laughter, and bond over meals and drinks,” said Cesar Gangoso, East Region Frontline Marketing Director of Coca-Cola ASEAN and South Pacific. “We are delighted to hear stories of Filipinos who always celebrate Christmas with a bottle or two of Coca-Cola, so with this year's campaign, we want to better enrich the festivities through a series of activities in the Philippines that can bring a truly magical experience.”

The Christmas Always Finds Its Way campaign of Coca-Cola is headlined by the film ”Just Like Mama Used to Make,” directed by German filmmakers Dorian and Daniel and created by Grey Global. As part of the Real Magic® global brand platform, the film celebrates families and friends, past and present, as well as those shared recipes, memories, and traditions that bind generations together over a Christmas meal.

The campaign starts with a film, “Just Like Mama Used to Make,” directed by German filmmakers Dorian and Daniel and created by Grey Global. The film tells the heart-warming story of how a son’s memory of his mother is kept close through the preparation of a treasured family recipe, continuing to bring his family and new generations together for moments of magic at Christmas.

“The long association of Coca-Cola with Christmas is something we treasure and, this year, we're back with a new campaign that we hope people all over the world will love,” shared Selman Careaga, president of Coca-Cola trademark. “It celebrates families and friends, past and present, as well as those shared recipes, memories, and traditions that bind generations together over the Christmas meal.”

In wider plans to mark the festive season, the brand’s iconic Caravans will return. For almost three decades, since they first lit up the small screen in a TV ad in the mid-1990s, Coca-Cola has built its Caravans truck asset as a powerful and tangible icon of Christmas across the globe. This year, Coca-Cola Caravans are back, and the brand will be curating a truly magical, festive experience centered around sharing meals with an ice-cold Coca-Cola drink. Reimagined as ‘The Coca-Cola Care-A-Van’ in the Philippines, Coca-Cola aims to takeover over forty food fests in different parts of the country, with the goal of bringing communities around the Philippines together for festive cheer.

Coca-Cola Philippines officially kicked off this year's campaign Christmas Always Finds Its Way, a campaign that celebrates the power of Christmas to find its way no matter what, in helping us navigate all obstacles to get together and share meals and stories during the festive season. The campaign is centered around the Care-A-Van Community Takeovers, which was launched at Greenfield District last December 3, 2022, headlined by Coke Studio Artist ALAMAT, games, and Coca-Cola products. The Care-A-Van will hold stops at 41 other food fests nationwide to bring the magic of Christmas closer to communities.

The first Coca-Cola Care-A-Van Community Takeover was in Pasig City’s Greenfield District on December 3, 2022. With a jolly Santa Claus holding a bottle of Coca-Cola painted on its body, the iconic truck welcomed guests and served as a photo wall for taking festive photos. Food tents surrounding the venue also provided meals and Coca-Cola products to be enjoyed during the program. A dynamic performance by Coke Studio artist and rising P-Pop group ALAMAT, raffle draws, games, and other activities also contributed to the lively atmosphere.

Coca-Cola continues to not only refresh people with delicious drinks, but to also refresh communities. In partnership with the Ronald McDonald House of Charities Philippines, the Coca-Cola Care-A-Van Community Takeover will make a stop at Sitio Pintor, Rizal to host a Christmas party and give away meals and Coca-Cola products to 100 underserved families—bringing the spirit of Christmas to whoever needs it.

Lastly, the digital experience will continue as Coca-Cola launches “Call from Santa” web platform that will be available on iOS, Android, Win, and Mac. Filipinos can also access the platform by scanning a QR code in select Coca-Cola bottles. Anyone who wishes to send a surprise to their loved ones can request a personalized video message from Santa. With the Philippines being one of the largest diasporas globally, the platform is a welcome initiative, especially for those who are out of the country.

“We all know how special Christmas is to Filipinos, but we also recognize that there are many out there who can’t be home during the holiday season due to various circumstances or obligations, even as they yearn to be among their loved ones to celebrate a Christmas meal,” said Tony del Rosario, President of Coca-Cola Philippines and Vice President for the East Franchise Operations of Coca-Cola ASEAN and South Pacific. “Since they cannot be with their family and friends, we at Coca-Cola want to find a way to help them enjoy Christmas and experience the magic of the season.”

Indeed, Christmas this year will still be festive, especially for those with impossible journeys, as Coca-Cola helps find ways to bring Filipinos together and remind us that the festivities lie in the moments we share with our loved ones.

To learn more about Coca-Cola, visit us at coca-cola.com.ph or follow us on Facebook, Instagram, YouTube, and Twitter.

GSMI leads World Gin Day celebration in PH with ‘Gin Bar Crawl’ challenge

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After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that starts on June 11.

Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in Birmingham, England. GSMI led the first WGD celebration in the Asia Pacific region in 2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel. Since then, the WGD celebration in the Philippines has become a much-awaited, month-long event for gin enthusiasts.

On June 10, four of the country’s top professional mixologists take centerstage to craft one-of-a-kind cocktails based on GSMI’s gin products. It promises to be an unforgettable gin experience, stirring up the senses.

GIN BAR CRAWL

People who are trooping back to the bars after a long hiatus are in for an exciting and unique experience with the Gin Bar Crawl challenge. Gin lovers are invited to try five specially-concocted signature drinks made with GSMI gin products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, and 1834 Premium Distilled Gin) or buy a GSMI featured product at any of the 30 partner establishments nationwide on June 11, 17, 18, 24, and 25 from 6 p.m. to 12 midnight.

Participants will be given a Gin Passport with five sticker slots. All they need to do is buy the five different signature WGD cocktails from the partner bars and have their Gin Passports stamped with five corresponding stickers. One drink is equivalent to one sticker. Those who complete five stickers will receive a WGD Finisher Pack, consisting of three GSMI products, and a finisher T-shirt.

GIN IS IN: COOL, CLEAR, AND VERSATILE

The gin-drinking culture is very much alive in many countries, especially in Europe. Gin has been around since the 17th century but it has remained popular, hip, and loved by many to this day. The enduring fame of the drink can be attributed to its cool vibe.

The rise of the craft gin movement has also spurred a collection of unique blends that everyone — especially the young, can enjoy. Gin’s clear, pure quality is derived from a rigorous distillation process that brings out its best flavors. Gin is also an ideal drink for its versatility, as it can be enjoyed straight or mixed with other ingredients in a cocktail. With an abundance of flavors and accessibility, gin continues to be an all-time favorite among spirits.

In the Philippines, gin is synonymous with brand Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market today.

The brand, already an award winner as early as the late 1900s, was originally a drink for the wealthy—popular among both peninsulares and insulares. To this day, Ginebra San Miguel continues its legacy of excellence. Its white spirits line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute.

Reaping accolades both locally and internationally, Ginebra San Miguel is the epitome of excellence. Every bottle of Ginebra San Miguel goes through a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments.

NEW INNOVATIONS

GSMI continues to innovate and cater to the varied tastes of its different markets.

Among its latest creations is the 1834 Premium Distilled Gin. Infused with classic juniper berries, and unique Philippine botanicals such as Sampaguita and Calamansi, 1834 appeals to sophisticated tastes.

Another exciting new product from the GSM Blue Flavors is the GSM Blue Cosmopolitan. This new flavor is a mix of sweet and tangy notes from Cranberries and Lime. Patrons of the GSM Premium Gin will also have a more exquisite experience with its new look and enhanced flavor of natural ingredients such as juniper berries, botanical essences, and citrus flavors.

GSMI also previously released the Ginebra San Miguel Hari, a 1-liter version of the flagship brand, Ginebra San Miguel that is designed for group drinking. Packaged in a bigger Frasco or Kwatro Kantos, the Hari is the perfect size for a barkada or family of four to five. The Ginebra San Miguel Hari also bears the Ginebra San Miguel label with the iconic St. Michael logo made by National Artist Fernando Amorsolo.

“Through our World Gin Day activities, we hope that more Filipinos will gain a deeper appreciation of gin and enjoy a unique gin-drinking experience made more special by GSMI’s world-class products,” said GSMI Marketing Manager Ron Molina.

Apart from the Gin Bar Crawl challenge, other WGD activities include online videos on the gin attributes and gin-drinking experience as well as pocket events on June 11 in Baguio, Naga, Cebu, and Davao to drum up the celebration.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

Coca-Cola Philippines, Plastic Bank® partnership accelerates collection and recycling ecosystem in Cavite

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In celebration of World Oceans Day, Coca-Cola Philippines and Plastic Bank® announced that in 2022, they will together help to collect 10 million post-consumer PET plastic bottles to address and solve the global packaging waste issue while improving the lives of partner collectors and junk shops enrolled in the Plastic Bank Ecosystem Impact Program. This is double their target in 2021, when 5 million used PET bottles were successfully recycled and diverted from landfills and oceans.

Through the Ecosystem Impact Week event, which will run from June 8 to 12, 2022 at Robinsons Place General Trias, Coca-Cola Philippines, Plastic Bank® and the local government of General Trias, Cavite, aim to educate more Filipinos on the value of collecting and recycling recyclable plastics. A collection booth has been set up for consumers visiting the mall, where they can bring clean and used recyclable plastic bottles and help give these a second life.

Coca-Cola Philippines, together with Plastic Bank, officially opened the Ecosystem Impact Week on World Oceans Day in Robinsons Place General Trias with a public exhibit on their waste collection initiatives, including a collection booth, where mall-goers can bring clean and used plastic bottles for recycling.

“At Coca-Cola, we recognize that we have a big role to play in helping solve the plastic waste problem,” said Tony del Rosario, President of Coca-Cola Philippines and Vice President for East Franchise Operations of Coca-Cola ASEAN and South Pacific.

“With partners like Plastic Bank, the government, non-government organizations, civil society, industry and private sectors, we know that a World Without Waste with measurable, positive impact is possible.” Del Rosario added.

Plastic Bank is a social enterprise that builds collection and recycling ecosystems in coastal communities by working directly with individuals in the informal waste sector and micro and small enterprises like junk shops. Through the Plastic Bank Ecosystem, collector partners are given access to training, tools and equipment for efficient waste collection, and a source of livelihood. The program also connects collector partners to the market (Material Recovery Facilities or junk shop branches) that buys their collections to ensure the sustainability of the program.

Empowering communities one individual at a time

In January of 2022, Jenny Arcilla, owner of Jecka Junkshop, turned her business into a Plastic Bank Partner Branch. Through the partnership, her shop was refurbished and given the proper equipment, ensuring safe working conditions for her all-female staff. After receiving training, they also learned how to use the Plastic Bank App, which assists shop owners in tracking collections and sharing their waste collection impact online.

“Sa tulong ng Coca-Cola at Plastic Bank, na-upgrade ko ang negosyong simulan namin ng aking asawa. Nakaka-proud din na hindi lang pamilya ko ang aking natutulungan, pati na rin ang mga kababaihan sa aming komunidad,” said Arcilla.

Nanay Vicky, a waste collector in General Trias, Cavite, is among the beneficiaries of the partnership between Coca-Cola Philippines and Plastic Bank. While currently working as a street sweeper, she also collects plastic bottles that are cleaned and sold to junk shops.

Around the same time in January, Vicky Advincula (Nanay Vicky) also began working as a collector in General Trias. While currently employed as a street sweeper, Nanay Vicky also collects and cleans recyclable plastics that are sold to junk shops.

“Malaking tulong sa aming mga waste collector at sa aming barangay ang programang ito, dahil dito marami sa amin ang natutong bigyan ng importansya ang pag-recycle ng PET bottles. Nabibigyan din kami ng extra income dahil sa bawat makolektang plastic nakakakuha kami ng perang pandagdag sa araw-araw naming gastusin,” said Nanay Vicky.

“Plastic Bank works with about 500 recycling communities around the world and over 20,000 community members, most of whom are like Jenny and Nanay Vicky. By supporting collection communities in coastal areas, we effectively prevent plastic from reaching the oceans. Our partnership with Coca-Cola Philippines has helped us reach critical scale in just two years—from the volume of plastic we collect to the number of lives we directly impact,” said Gidget Velez, Chief Country Development Officer of Plastic Bank PH, says of Coca-Cola as a partner and as an enabler of sustainability programs.

Mall goers are encouraged to bring their own plastic bottles to Robinsons Place General Trias through the Ecosystem Impact Week exhibit that will run until June 12. At present, the partnership between Coca-Cola Philippines and Plastic Bank has diverted 5 million plastic bottles from oceans and landfills.

Creating a value chain for recycling

In 2018, The Coca-Cola Company announced its global goal to help collect and recycle the equivalent of every bottle and can it sells by 2030 to achieve its vision of a World Without Waste. The beverage company strategically helps to build a circular economy through its three fundamental global goals:

· Design - make its packaging 100% recyclable globally by 2025, and use at least 50% recycled material in its packaging by 2030;

· Collect - collect and recycle every bottle and can that they sell by 2030;

· Partner - work with like-minded institutions to support a healthy, debris-free environment.

Coca-Cola Philippines has since invested in community programs and critical infrastructure to make the recycling value chain a reality. PETValue, the first bottle-to-bottle recycling plant in the Philippines located at General Trias, is expected to process 30,000 metric tons of plastic PET bottles and produce around 16,000 metric tons of recycled PET resins every year. The facility works under a closed-loop recycling system, processing post-consumer plastic bottles and turning these into recycled bottles, allowing them to reenter the supply chain.

“At Coca-Cola, we realize that we cannot achieve our World Without Waste goals alone. As we look forward to the full operations this year of PETValue, we will need the collaboration and support of individuals and communities as we together help to create a circular economy for PET plastic in the Philippines, starting here in General Trias City,” said Del Rosario.

The company also said that the PETValue facility once operational will generate more than 200 local jobs that will support the livelihood of individuals within the waste value chain. Coca-Cola Philippines continues to work towards supporting strategic collection partners at the institutional and community levels across the country in a bid to adequately supply the plant with recyclable material for recycling.

Participate in the Ecosystem Impact Week by bringing clean plastic recyclables to Robinsons Place General Trias from June 8 to 12, 2022.

For more information about Coca-Cola's World Without Waste goals, visit www.coca-cola.com.ph/en/sustainability/worldwithoutwaste.