RE/MAX opens new franchise in Alabang; credits its brokers as brand’s strongest point

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The newly launched RE/MAX United located in Madrigal Business Park, Alabang, Muntinlupa City. 

Starting the year on a high note and looking forward to a great year ahead, RE/MAX Philippines opened its newest franchise, the RE/MAX United, last Jan. 18 at its office in Madrigal Business Park, Alabang, Muntinlupa City. The move affirmed the company’s growing presence in the country.

The newly launched RE/MAX United mainly focuses on, but is not limited to, listing and selling previously owned properties around Metro Manila.

RE/MAX has been credited for institutionalizing the local real estate brokerage system since it launched its operations in the Philippines in 2012. With the recent establishment of its 18th branch, RE/MAX takes pride in recognizing its professional and hardworking agents and the brand’s ability to utilize the power of social media for its long line of successes.

President and CEO of RE/MAX United Baring Olafsson during the launch of his RE/MAX franchise last Jan. 18 at its office in Madrigal Business Park, Alabang, Muntinlupa City. 

“I think RE/MAX is all about having great brokers and agents so if you have great people and great connections around the Philippines and in the world, that would help you create a fantastic brand,” said Baring Olafsson, president and CEO of RE/MAX United.

The newly launched RE/MAX United mainly focuses on, but is not limited to, listing and selling previously owned properties around Metro Manila. Olafsson explained that with people’s heavy reliance on the Internet, most of the inquiries and potential buyers they get learned about them online.

“We convince people to list properties with us because we have a state-of-the-art computer technology and we utilize our websites, Facebook, and all other social media platforms,” said Olafsson. “I understand that 75 to 80 percent of leads from buyers come from these property portals so we need to be the best in information technology and have a good presentation of the properties we have.”

RE/MAX opens its 18th branch in the Philippines, which affirms the company’s growing presence in the country. (From L-R: Grace Zambrano, executive secretary; Baring Olafsson, president and CEO of RE/MAX United; Michelle Perlas, RE/MAX PH country manager; and Eddie Santos, region owner of RE/MAX Philippines) 

Olafsson, who was an executive of a leading beverage company for 25 years, joined RE/MAX because he wanted to work with the world’s number one in real estate industry.

He affirmed that being “number one” gives them a very competitive advantage as people instantly recognize the brand. Building trust is likewise easy since a lot of clients are inclined to share their good experience with RE/MAX.

“I went with RE/MAX because of the brand recognition and the support system a number one brand brings to the market. The training and incredible support we get empower us to share the industry’s best practices throughout the company, which is made possible by the RE/MAX system,” Olafsson said.

Now that Filipinos are familiar with RE/MAX and how it works, Olafsson believes that the brand has changed the landscape of the local real estate industry and has brought an impressive level of professionalism into play.

RE/MAX continues to change the real estate industry by bringing a high level of professionalism into play. (From L-R: Arvin Abreu, RE/MAX Philippines business development manager, Grace Zambrano, RE/MAX United executive secretary; Kristine Traviño, marketing manager of RE/MAX Philippines, Baring Olafsson, president and CEO of RE/MAX United; and Michelle Perlas, RE/MAX Philippines country manager) 

“RE/MAX demonstrates a huge capacity for practicing professionalism in this industry. For this reason, the brand enjoys a high level of trust in the market. I believe RE/MAX will influence the market in a big, big way,” Olafsson said.

The company's developer partners in the Philippines include Federal Land, Grand Hyatt, Rockwell Land, Vista Land, Horizon Land, Megaworld, Filinvest Land and SMDC. Property portal partners include Lamudi, Property 24, Persquare, and Property Asia.

Interested to join RE/MAX United? You may contact 835-9625 or +63977-816-4606.

RE/MAX Philippines head office is located at 25/F Citibank Tower, 8741 Paseo de Roxas St., Makati City. For more information, call us at 511-1429 to 30 or email us at info@remax.ph or visit remax.ph

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The RE/MAX difference

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RE/MAX is the world’s largest real estate network with almost 100,000 agents in nearly 100 countries with over 7,000 offices.

Looking for a property to buy or lease is tedious from going over brochures to making a decision. You’d have to deal with a lot of people and go through tons of paperwork. Don’t you wish someone would take care of these details for you?

It’s important to find an agent who can get the job done. Your brother's former classmate may dabble in real estate but he may not be the person most qualified to help you buy or sell your home. Personal referrals are okay but not all the time.

If you are looking for a professional with experience, education and a proven track record of successful closings, RE/MAX is a good place to start the search. Nobody in the world sells more real estate than RE/MAX.

RE/MAX, the world's largest real estate network with almost 100,000 agents in nearly 100 countries with over 7,000 offices, can help you with your concerns.

Don't hesitate to ask questions. Your RE/MAX agent will be happy to answer them. Here is a tip for buyers from RE/MAX: Tell the agent your price range from the start, along with the types of properties and neighborhoods you'd like to look at (even those you'd like to avoid). This will help your agent select properties for you. RE/MAX targets and attracts winning agents and provides them the power of on-demand education and training so they will be the best in the industry.

No one in the business sells more properties than RE/MAX and the company has the numbers to back it up.

RE/MAX agents will provide you with the highest standard of care and extreme loyalty to you as the client; understand your specific needs and wants and locate appropriate properties; and assist you in determining how much you can afford. are equipped with live training events, 24/7 online continuing education programs and necessary tools to stay on top of the industry. Many buyers choose to have a RE/MAX agent represent their interests in a real estate transaction. This means the RE/MAX agent you hire is legally bound to represent your interests.

RE/MAX Philippines head office is located at 25/F Citibank Tower, 8741 Paseo de Roxas St., Makati City. For more information, call us at 511-1429 to 30 or email us at info@remax.ph or visit remax.ph. Like us on Facebook at REMAX-Philippines. Follow us on Twitter @officialREMAXPH.

RE/MAX is a brand trusted by real estate investors

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Your RE/MAX agent will be happy to answer all your questions, and will provide the highest level of service to clients.

Filipinos have been used to buying real estate the traditional way, relying on referrals and word-of-mouth. But there is another way and that is the right way.

The current boom in the Philippine real estate market has brought fears of a property bubble.

In the second quarter of 2015, the real estate sector in the Philippines posted a growth of 11 percent. Global data also shows robust growth. This means the potential for sales is immense.

But according to international property services company Colliers, total unsold condominium units in Metro Manila has averaged 75,000 over the last three years. This is twice the normal supply level of 35,000 to 40,000.

Because of this and other potential issues, there is a need to professionalize buying and selling . A real estate company with an excellent reputation and global track record is the answer. RE/MAX assists buyers and sellers in their real estate transactions in the best way possible, eliminating the fears and apprehensions of fraud.

RE/MAX goes beyond just buying and selling because its agents understand the market and how it works. They perform their job honestly, fairly and with accountability. The agents will also give buyers access to RE/MAX's global listings of residential, commercial and luxury properties.

The Power of the RE/MAX Name gives the franchisee a brand with credibility. RE/MAX, a Denver-based company founded by Dave and Gail Liniger in 1973, is the #1 Global Real Estate Franchise in the world. It is also the top real estate franchise in Entrepreneur Magazine’s Franchise 500 and the leading real estate franchise on Franchise Times’ Top 200. Last year, Entrepreneur Magazine named RE/MAX the #12 Global Franchise.

When you get a RE/MAX franchise, you already have a winning formula that has succeeded in the United States and other countries. The brand is known for outstanding agents who produce outstanding results. RE/MAX gives franchisees all the tools to convey to customers what it has to offer.

If you are a RE/MAX franchisee, you will be able to attract agents who can successfully convert leads to sales. The RE/MAX affiliation also provides instant recognition.

"What we offer realty agents in the world is the best training possible, advertising support and branding the RE/MAX way. 

We offer technical tools to be able to serve the customer as best they can and give exceptional service to the clients. RE/MAX is the best marketplace to list your properties,” said RE/MAX Philippines president Leonard Campos.

In the normal business model, brokers buy and sell real estate. The RE/MAX business model fosters relationships because franchisees and agents are trained to understand the needs of their clients. RE/MAX also gets the best agents through the Power of Recruitment Tools and Support, an approach that targets and attracts winning professionals.

RE/MAX encourages franchisees and sales associates to go beyond dreaming of big sales and commissions and be entrepreneurs with limitless potential for progress. "Everybody wins." is something RE/MAX always tells its franchisees.

Nobody in the world sells more real estate than RE/MAX, thanks in part to the Power of Marketing Support which has a global reach that includes millions of buyers and potential agents worldwide. Franchisees also get first-rate marketing support from RE/MAX's Power to Launch.

The Power of Business Development helps franchisees and sales associates with referrals with more than 100,000 agents in nearly 100 countries with over 7,000 offices The global Multiple Listing System also enables franchisees to network and promote their listings globally and do business with other RE/MAX associates worldwide.

The company's developer partners in the Philippines include Federal Land, Grand Hyatt, Rockwell Land, Vista Land, Horizon Land, Megaworld, Filinvest Land and SMDC. Property portal partners include Property 24, Persquare, and Property Asia.

RE/MAX Philippines head office is located at 25/F Citibank Tower, 8741 Paseo de Roxas St., Makati City. 

For more information, call us at 511-1429 to 30 or email us at info@remax.ph or visit remax.ph.

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RE/MAX: The game is about to change

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RE/MAX, an internationally recognized brand with a global presence and a proven track record  is about powerful, positive changes that are taking place in the many countries like, Philippines.

The World’s No. 1 Real Estate brand RE/MAX  has the largest global network of highly successful brokers and agents in 100 countries.

When you are starting a business, it is preferable to go for an international franchise because it is tried and tested not only in the Philippine setting but in other countries as well.

What RE/MAX, the world's top real estate franchise, brings to the table is what is known in the industry as the "Power of 8," which is made up of the company's core strengths.

The Power of the RE/MAX Name means the franchisee will have a brand with credibility to help him or her sell real estate. RE/MAX, a Denver-based company founded by Dave and Gail Liniger in 1973, is the #1 Global Real Estate Franchise in the world. It is also the top real estate franchise in Entrepreneur Magazine's Franchise 500 and the leading real estate franchise on Franchise Times' Top 200. Last year, Entrepreneur Magazine named RE/MAX the #12 Global Franchise.

The Power of Recruitment Tools and Support is a multi-tiered approach to help you target and attract winning agents.

The Power of Marketing Support helps the Owner-Broker (franchisee) create awareness among millions of consumers and potential agents worldwide.

The Power of Technology Suite gives the Owner-Broker and Sales Associates access to RE/MAX's powerful proprietary platforms, including Designer, Mainstreet and iConnect.

The Power of On-Demand Education and Training provides complete access to all of the RE/MAX training and support systems which are considered the best in the industry. Part of the core benefits and services RE/MAX provides franchisees are the monthly live sales-training event and 24/7 on-demand e-learning courses through RE/MAX University online.

The Power of Business Development helps franchisees and sales associates with referrals with almost 100,000 agents in nearly 100 countries with more than 7,000 offices. The franchisee will also be able to network and promote their listings globally through the RE/MAX global Multiple Listing System, and do business to business with RE/MAX associates worldwide.

(Photo : https://instagram.com/msmyrnz/)

The Power of Freedom allows franchisees to own and operate his or her own business and even introduce other business models.

The Power to Launch gives the franchisee first rate opening support.

"We have a system that has worked since RE/MAX was founded. It has helped people be their own boss and provided them with opportunities beyond making money. We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives," says RE/MAX Philippines country manager Michelle Perlas.

"Everybody wins," is a key statement of the RE/MAX philosophy. 

This means that whether you join the company as a franchisee or an agent, you are a winner. You can also look at the properties for sale on the RE/MAX Web site and find your perfect piece of real estate.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.

For more information, call (63 2) 511-1429 to 30 or email info@remax.ph or visit www.remax.ph

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RE/MAX Philippines introduces a new concept that benefits consumers

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Leonard Campos, President RE/MAX Philippines and Michelle Perlas, Country  Manager RE/MAX Philippines at the RE/MAX media launch held at the Discovery Primea 

The world's highest-rating franchise, RE/MAX, has changed the real estate sector in the Philippines by providing more options to people looking for property to own or lease. RE/MAX Philippines is now making an impact in the global arena through its proven and tested model in franchising where everybody wins.

RE/MAX is the World’s No. 1 Real Estate brand and has the largest global network of highly successful brokers and agents in 100 countries.

For brokers, it means a more professional approach to doing business. 

"Our people aren't just in it for the money. They love what they are doing and are looking forward to what happens every day. They don't just have jobs. They have careers," explains RE/MAX Philippines country manager Michelle Perlas.

But the biggest benefit of RE/MAX being in the Philippines, according to Perlas, is felt by consumers.

"There are so many real estate developments right now. If you are a consumer, you need more information and guidance. How do you know which one to choose to buy, rent or lease?"

RE/MAX franchisees help potential buyers/lessees look at their options.

For instance, why are you looking for a property? Is if for investment purposes or are you going to live in it?

"RE/MAX teaches its franchisees/brokers to get to know their clients. We want them to talk to their prospects and find out what these people want versus what they need. This is how they can be effective brokers. In the end, what we will have are happy customers and that's why we are here," says Perlas.

At the launch of RE/MAX Philippines at Discovery Primea Hotel, the media and listed brokers try the latest RE/MAX Technology platforms.

RE/MAX's business model was novel but it has worked in around 100 countries where RE/MAX has helped brokers reach their professional and business goals. 

"The franchise approach is incredibly efficient and a great driver for growth," said Dave Liniger, who co-founded RE/MAX in 1973 with his wife Gail.

In October 2013, RE/MAX Holdings Inc. became a publicly traded company and is listed on the New York Stock Exchange as RMAX. Dave and Gail Liniger still head RE/MAX, which is headquartered in Denver.

The company came to the Philippines, offering solutions to real estate brokers in a very dynamic market.

The franchises are individually owned and operated, and are run according to the specific demands of its local or regional market.

"The company espouses entrepreneurship. It teaches you how to be in business for yourself but not by yourself," says Perlas, who has 18 years of experience in integrated marketing communications and has worked for some of the country's top corporations before joining RE/MAX Philippines.

RE/MAX Philippines brings to real estate brokers a system that has been proven and tested to work. This system has helped people be their own boss and given them opportunities beyond making money. 

"We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives," says Perlas.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.

For more information, visit www.remax.ph, call (63 2) 511-1429 to 30; 511-1943 or email info@remax.ph 

The Philippine real estate sector reflects the robustness and optimism of the current times

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RE/MAX country manager Michelle Perlas says that the brand 

is revolutionizing the landscape of real estate in the Philippines.

By Michelle Perlas

The author, the country manager of RE/MAX Philippines, delivered this speech at the International Realtor Conference, which was recently held at City of Dreams last July 31. 

Welcome, ladies and gentlemen, to the International Realtor Conference, where I am honored to share the stage with so many respected luminaries. But first, I would like to thank you for letting RE/MAX be a part of this assembly in its pioneering presence in the Philippines. 

With this year’s event being held, for the very first time, outside the United States, the International Realtor Conference proves itself true to its promise of changing the landscape of global real estate. By bringing a noteworthy gathering of international real estate experts, powerful business opportunities, and an international presence to a country that is slowly but surely attaining global status for its industries and enterprises, the Chamber of Real Estate and Builder’s Association and the National Association of Realtors has drawn attention to a nation whose economic resurgence has resulted in a plethora of rich opportunities. 

Indeed, our economic performance has gone beyond more than just “noticeable.” At his very recent State of the Nation Address, President Benigno Aquino III highlighted a growth rate of more than 8% for the manufacturing sector, a jump in car sales of 27%, and the lowest recorded unemployment rates in over a decade. 

The President also marked a GDP growth of 6.2 percent from 2010, noting that (and I quote) “If we reach 6.8 percent this 2015, then we will have posted the fastest 6-year average growth period in almost six decades.” According to quarter one 2015 report of Colliers International, the IMF has adjusted its 2015 forecast upward by 10 basis points to +6.7%, and JP Morgan by 90 basis points to +6.4%. 

Add to this a strong industrial sector, particularly in manufacturing and construction, as well as rapidly growing industries in which the Philippines already uniquely excels, such as Business Process Outsourcing, and the picture of measured, consistent, and bankable progress is complete. 

This picture has already prompted global analysts to christen the country many luminous new labels, among them Asia’s Rising Tiger, Asia’s Rising Star, and Asia’s Bright Spot. 

We are no longer “the sick man of Asia.” With a manufacturing sector hitting almost a double-digit growth rate and uplifting upgrades from credit rating agencies, it is not difficult at all to realize how such a performance can be interpreted as the beginning of a new era of sustainable and bankable progress for the Philippines. 

Of course, it goes without saying that our real estate sector reflects the robustness and optimism of the current times. Nationwide—from the cities that harbor major business centers to the provinces that play host to rapid residential growth and commercial expansion—we are enjoying a period of stable growth. Land values are anticipated to grow by 6 to 8% over the next several months, and the demand for land and the paucity of availability are both expected to keep the industry busy. 

An examination of movements in real estate licensing reveals notable increases in applications in commercial condominiums, industrial condominiums, and farm lots, balancing a tentative start for the rest of the market. But we have also noted an anticipated surge in office real estate, on the back of the continued rise of the outsourcing industry and the inflow of multinational enterprises establishing their presence in Metro Manila and the key cities. 

The capital value growth in the Makati business district reflects this, with Grade A values appreciating the fastest at 4.1% quarter on quarter, a figure that is only expected to grow. On the residential front, capital values are firmly expected to exhibit significant growth. 

As a Filipino, I am very proud to be standing here, as part of a global community, reporting on the powerful, positive changes that are taking place in the Philippines. 

People all over the world are also noticing this: the emergence of a new kind of Filipino—a global citizen who is up to the challenges and standards of a global scale. This conference confirms this fact. And tonight’s lush surroundings, in the middle of a city and a nation that is all too aware of the importance of performing and succeeding in a global context, certainly add to the excitement and relevance of our gathering over the past two days. The energy and optimism are certainly infectious, and the activities and exchanges have only made us more eager to create connections and explore possibilities. 

This is why it’s particularly relevant that we are here—purveyors, leaders and experts in real estate, Filipino professionals—under the banner and the rubric of the world’s leading real estate brokerage network. 

And this is why it’s the perfect and most exciting time for RE/MAX to be in the Philippines.

As RE/MAX, an internationally recognized brand with a global presence and a proven track record, we are proud to be present in one of the world’s most promising and productive markets. 

As Filipinos, we are proud to play an important role in this country’s progress, not just as brokers and partners, but as participants and movers, and as game changers in this landscape we call home.