RCBC takes its clients on a worldwide adventure: SAVEcation Raffle Promo

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RCBC launched its SAVEcation Raffle Promo last October 16, 2017 held at RCBC Plaza. The event was a celebration of international proportions. 

SAVEcation Raffle Promo is an exciting campaign that will bring lucky depositors to destinations in any of its identified 21 countries and 6 continents.

From the venue to the menu, guests were given the opportunity to experience cultures and cuisines from around the world as a way to imbibe the very heart of the bank's biggest travel promo to date: the SAVEcation Raffle Promo.

Of the 21 different countries offered in the promo, nine were highlighted to be the gastronomic experience for the day. 

 

RCBC guests were served with exquisite cuisine from South Africa, Morocco, Italy, Brazil, England, Japan, Spain, Greece and the Philippines.

From the Gods and Goddesses of Greece, to the Geishas of Japan; from Brazil's Carnival to the Safari Plains of Africa, guests were greeted with tables brimmed with life and culture.

New and existing RCBC Checking and Savings accountholders can win a destination getaway courtesy of the bank. Clients need only deposit “fresh funds” and maintain an average daily balance of at least Php 10,000 for Personal Savings or Checking Accounts and Php 50,000 for Corporate Accounts during the Promo Period. The bank is giving away a total of 25 trips to different vacation dream spots accross the globe!

RCBC’s SAVEcation Raffle Promo will last from September 20, 2017 to March 20, 2018. Winning accountholders will get atrip for Two (2), including round-trip airfare, accommodations and tour packages to any of the destinations offered by the bank.

For more information on RCBC SAVEcation raffle promo, visit www.rcbc.com/savecation.

‘It’s a Girl Thing’ - An event to inspire and unite young women

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"It’s a Girl Thing" also called as #IAGT an awesome wonderful event to inspire, unite and empower young women on November 18 , 2017, Iconic Theater, Bonifacio Global City.

"It’s a Girl Thing" is a world-class festival designed to inspire, educate and empower teenage girls whilst celebrating the privilege of being a young woman. 

Awesome and inspirational festival "It’s a Girl Thing" or IAGT is being brought to you by Branded, the co-producers of YouTube FanFest along with their partners and co-producers Globe Live. 

‘It’s a Girl Thing’  Press Launch Thursday, September 21, 2017 , Ibiza BGC.

Having launched in Singapore to huge critical and fan acclaim (92% rated IAGT “Totally Awesome” ^), It’s A Girl Thing’s next stop on the global #itsagirlthing tour is Manila, Philippines.

The format is part live show and part experiential festival including fan meet and greets, workshops and brand experiences aligned to the spirit and themes of the event. 

Fans will be invited to join international social stars and celebrities Bethany Mota, Remi Cruz and Niomi Smart along with locals Janina Vela, Kiana Valenciano, Pamela Swing, Abby Asistio, Renee Dominique and Riva Quenery (plus more to be announced!) for the Filipina launch of an inspirational platform of self-discovery that explores what it is to be a girl, a share experience of ideas on how to turn dreams into a reality. 

On #GlobeLiveIAGT Stage from L-R: Branded Co-Founder & CEO, Jasper Donat, Host Riki Flores, Janina Vela, Abby Asistio, Pamela Swing, Kiana Valenciano, Remi Cruz, and Globe Senior Advisor for Creative Marketing and Multimedia Business, Joe Caliro. 

The multicultural and inclusive event empowers women as a united community; promotes positive personal development and explores key social issues such as anti-bullying, positive body image, racism, cultural challenges and opportunities, self-worth and the expectations of the future. 

Bringing teen passions such as music, arts, media, fashion, health, beauty and wellbeing to life, It’s a Girl Thing ignites the flame with the opportunity to meet and listen to stories of inspiration told by people who have made a career and life journey out of inspiring others.

The sensational line up of the live show includes international and local artists taking to the stage and delivering insightful performances with their distinctive personalities. Through self-curated content, social stars will be sharing personal stories, knowledge, and experiences to empower and educate their fans on what it takes to be successful in today’s socially connected world.

Branded Co-Founder & CEO, Jasper Donat

A message from Branded CEO: Jasper Donat, Co-Founder and CEO of Branded shares his excitement for It’s a Girl Thing: 

“It’s a Girl Thing empowers teenage girls and addresses key social issues that affect them. Being a teenager in today’s society is tough so after a successful pilot event in Singapore, we are thrilled to be bringing It’s a Girl Thing to Manila.” He emphasises that "it is all about the experience. Embarking on a journey of self-discovery in search of their dreams and to truly understand themselves with their favourite social stars will definitely be fun and educational at the same time.”

Globe Senior Advisor for Creative Marketing and Multimedia Business, Joe Caliro 

About our partner: “We are thrilled to be working with Globe Live, who are our co-producer for the events in Manila. The festival will be held at the Globe Iconic Store, an open-space venue in Bonifacio Global City with the press launch taking place at Ibiza Beach Club, BGC. The press launch is intended to introduce the It’s a Girl Thing brand and concept to the teenage girls of Manila, providing a teaser of what to expect at the live festival in November and encouraging them to join the IAGT community.”

"The rise of original content creators have given the youth of today more individuals to look up to and gain inspiration from. Together with platforms like YouTube, creators now have a venue to reach a global audience. Having them all come together in an event like It’s a Girl Thing allows us to bring some of the best vloggers closer to their fans so they can spark positivity to more girls here in Manila. Not only will the girls meet their favorite creators, but we are proud to also shed light on significant topics particularly cyber wellness,” shares Joe Caliro, Globe Senior Advisor for Creative Marketing and Multimedia Business.

Caliro adds that, “this is definitely a start of our strong collaboration with Branded as we bring young girls more encouraging and inspirational activities”.

IT’S A GIRL THING FULL LINEUP FOR NOVEMBER

BETHANY MOTA

(bloemsnapxx)

YouTube superstar and entrepreneur Bethany Mota has become one of the most powerful voices in social and new media. Today, Mota’s YouTube channel has more than 10 million subscribers, and her videos have been viewed close to a billion times. Having grown into a true trendsetter, she also has three million dedicated followers on Twitter and five million followers on Instagram, to total a combined social audience of more than 22 million. Bethany is a designer, entrepreneur, and was named two years in a row by Time Magazine as one of the most influential teens in the world and interviewed the President of the United States. Mota can also add Author to her long list of accomplishments, having released her first book “Make Your Mind Up”, in June 2017. What’s next for this digital superstar?

REMI CRUZ 

(remiikinss)

Remi Cruz, aka Miss Remi Ashten or Remlife, is a Southern California native with a zest for life. As a lifestyle creator, Remi is one of the fastest growing influencers and bloggers in the space. Remi is proud to be a Korean/American, and encourages her viewers to enjoy life and spread confidence. Remi’s DIY have landed her spots on The Today Show and Pop Sugar, and she has her own tutorials on the Good Housekeeping Website. She’s been featured on the covers of Trend Magazine and Local Wolves. She cares a lot about social good and has worked with organizations such as the Thirst Project and DoSomething.Org, and has partnered with a number of impressive brands such as Ikea, Skype, Acuvue, and Tresemme. Remi is currently developing a couple of secret projects for her fans.

NIOMI SMART

(NiomiSmart)

With wellness, mindfulness and a balanced lifestyle at the forefront of everything she does, Niomi Smart is a lifestyle blogger who inspires a global audience to look, live and feel better. From sharing her own plant-based recipes and easy-to- adopt fitness regimes to her natural makeup, beauty routines and simple chic fashion, Niomi’s YouTube channel, Instagram and blog are the perfect one-stop place for all things smart living. Niomi has amassed a loyal audience of more than 1.7 million followers on her YouTube channel and 1.8 million followers on her Instagram. Her popular video series ‘What I Eat In A Day’ inspired Niomi to write her own healthy recipe book ‘Eat Smart’, which was released in September2016.

JANINA VELA

(janinavela)

Janina is an 18-year old YouTube and Social Media Influencer. She started at 15 and three years after, has grown her YouTube channel to more than 350,000 subscribers. Janina loves everything connected to beauty, fashion and music. She makes videos on make-up tutorials, diy’s, and vlogs on her teen adventures. She won Top Beauty Vlogger in the recent Asia Influence award held in Kuala Lumpur, Malaysia. 

She is a Disney Ambassador and is the newest host for Disney 365. Her passion is to be a positive influence to her generation, to inspire them to be confident in their own skin and encourage them to be beautiful inside out.

PAMELA KRISTEN SWING

Pamela Swing’s every video is an endless happy conversation. This Thomasian vlogger shares facts about herself, hauls, challenges, daily vlogs and other remarkable experiences. There is no doubt that she is one of the awesome Pinay YouTubers to turn to when it comes to giving the ultimate good vibes.

KIANA VALENCIANO

Kiana Valenciano was seven when she bagged Awit Awards’ Best Christmas Recording and Best Child Recording Artist trophies for a song her father, Philippine music icon Gary V, composed. Fast forward to 2017, she has won several music awards and has created her own music brand with songs she co-wrote like “Circles”, chart-topping "Does She Know" and soon-to-be-released “Misfits.” Known online as @kianavee, she was chosen by the Australian makeup brand, BYS, to be their first Filipina brand endorser as she is a beautiful performing and recording artist and has amassed a sizeable following because of her unique fashion style.

ABBY ASISTIO

Abby Asistio is a singer, songwriter and a TV host. She has produced and composed songs like “Tagpuan”. As a host she was part of TV5’s “Tekno Trip” with KC Montero. She is also an advocate of Alopecia Areata. The disease struck her when she was 4, and she has continuously been campaigning for awareness. In 2012, she was one of the ten finalists of Dove’s Real Beauty campaign. In 2013, Abby was chosen as one of the 30 young achievers under 30 by Meg Magazine. Recently, she was invited to meet Mark Zuckerberg during Facebook’s 12 Friends Day Anniversary.

RENEE DOMINIQUE

Singer/ songwriter Renee Dominique is an uprising artist who is known for her music and beautifully created videos on YouTube that features her unique voice and style in covering the classic music of the Beatles, Carpenters and many other hits. Her talent in music, gives her millions of views on songs that inspired and touched the hearts of people of all ages, throughout Asia, America and many parts of the world. 

She is into acting, dancing, vlogging and is invited to different events for inspirational talks. Her recent trip to New York gave her the opportunity to share love, and service to reach out to homeless girls in a Transformation Camp. Reneé Dominique is also a part of the Star Magic family of ABS_CBN and currently working on her Music Album that features her Original Songs. 

RIVA QUENERY

Riva Quenery is out to conquer the world! The girl next door with the sizzling showbiz career is well on her way. One of today’s most prominent online influencers, this gorgeous millennial can dance, act, and create content that charms and captivates her many many followers.

Adding to this already exciting lineup for the November festival will be a host of talented and motivational international, regional and local talent. These stars will be announced over the coming months in the lead up to the event on November 18, 2017.

The launch of It’s a Girl Thing in Manila marks the beginning of encouraging all teenage girls to “Empower themselves through ideas. To challenge themselves by learning something new. And to have fun!”.

ABOUT BRANDED

Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces Live media that matters connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.

Branded owns and operates the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. Branded are Global Partners with Google on the world’s largest touring live celebration of online content, the YouTube FanFest. Branded created It’s a Girl Thing and has published magazines, run off to join carnivals and even launched a newspaper in Hong Kong. Branded has Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.

Branded excels in the conceptualization, programming, organization, and production of dynamic conferences, live music festivals, educational academies, and fan events globally. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

Most importantly, Branded really enjoys making it matter for everyone they work with.

ABOUT GLOBE

Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow us on Twitter: http://twitter.com/talk2Globe and Facebook: http://facebook.com/GlobePH.

Website & social media links:

It’s a Girl Thing — #itsagirlthing

www.itsagirlthing.live iagtlive

Branded Ltd 

www.branded.asia www.linkedin.com/company/branded

Globe Live

glbe.co/globeliveiagt 

Good News : Taiwan Approves VISA Free Travel For Filipinos

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Taiwan in your bucket list as the island state has announced that it will soon allow visa-free entry for visitors from the Philippines as part of their “New Southbound Policy.”

Taiwanese Premier Lai Ching-te only recently approved the visa-free plan for Filipinos, but concrete details such as the starting date for the privilege have yet to be announced. According to a report by Focus Taiwan, however, visa-free travel to the country will be possible either by October or November.

Once finalized, Filipinos who visit Taiwan can stay on the island nation for up to 14 days, without a visa.

The visa-free policy aimed to promote people-to-people, tourism and commercial exchanges between Taiwan and the Philippines according to Winston Chen, director-general of the Foreign Ministry’s Department of East Asian and Pacific Affairs.

Taiwan Economic and Cultural Office’s Dr. Gary Song-Huann Lin had also teased the visa-free plan as early as July this year, during the 2017 Taiwan Tourism Workshop held in Manila.

Dr. Lin said that both Taiwan and the Philippines, despite being separated by a 2-hour flight, “tend to overlook each other,” underscoring the need to beef up relations, strengthen cultural exchange, and boost tourism in both countries.

Taiwan already has visa-free arrangements with a number of other countries, which include Australia, Malaysia, New Zealand and Singapore.

​Power Mac Center presents an ultramodern music fest with Sync Sessions 2017

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Save your Saturdays for this!

Everybody’s in for a musical treat as Power Mac Center holds Sync Sessions anew with not just four but 12 bands and artists who are shaking the industry with world-class sound.

Sync Sessions is an audio-digital crossover experience that provides Filipino musicians a platform to showcase their music style with the help of Apple devices and accessories. This fourth run of Sync Sessions will feature a stellar lineup of artists, who will turn Power Mac Center stores into an intimate stage for a laidback performance of their LSS-worthy songs, giving fans a unique way to enjoy music.

The artists will be using iOS apps like GarageBand for iPad, which allows musicians to create and record music through a variety of effects and virtual instruments.

​“We’ll get to listen to music that’s very modern and refreshing, all thanks to our performers, who are mostly millennials. With Sync Sessions, Power Mac Center is giving these artists an opportunity to redefine their music and share it. We also hope to inspire budding artists that they can harness technology to create beautiful music,” said Power Mac Center Marketing Director Joey Alvarez.

Kicking off the live concerts is indie/alternative rock band Rusty Machines of the “What Went Wrong” and “Forget You” fame. With Iggy San Pablo on Vocals, Joshua Andres on Guitar, Miko Miso on Drums, and Leandro Fabregas on Bass, Rusty Machines is out to conquer more hearts at the Sync Sessions stage.

Also set to live jam are OPM icon Barbie Almalbis, pop royalty Autotelic, which popularized heart-swelling songs like “Dahilan” and “Languyin,” as well as indie bandJensen and the Flips, dedicated to Soul/R&B/Motown tunes like “Dapat Sana” and “Slow.” 

Admission is free so catch the live in-store performances at the following dates and venues:

· 1st Leg (October 21, 2017 at Power Mac Center SM Mall of Asia)

-Rusty Machines at 4PM

-December Avenue at 5PM

-Ang Bandang Shirley at 6PM

· 2nd Leg (October 28, 2017 at Power Mac Center Greenbelt 3)

-Oh, Flamingo at 4PM

-Kidthrones x Curtismith at 5PM

-Barbie Almalbis at 6PM

· 3rd Leg (November 4, 2017 at Power Mac Center SM Megamall)

-QUEST at 4PM

-Jensen and the Flips at 5PM

-Reese Lansangan at 6PM

· 4th Leg (November 11, 2017 at Power Mac Center TriNoma)

-Ben&Ben at 4PM

-Cheats at 5PM

-Autotelic at 6PM

Don’t forget to take your photos at these events and post them on social media with the hashtag #SyncSessions.

Sync Sessions 2017 is powered by Beats by Dr. Dre, known for its line of high quality headphones, speakers, and other audio accessories, and IK Multimedia, which created the iRig and other popular music creation accessories.

Find out more about this year’s Sync Sessions by visiting Power Mac Center on Facebook, Twitter, Instagram, and YouTube.

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Jollibee is digital engagement leader among QSRs in PH

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Brand tops share of voice and share of engagement in major social media platforms

The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content. 

Outranking all other QSR brands, Jollibee garnered a 37% share of engagement on Facebook from January to June 2017 according to online content assessment tool Community Plus. Social media intelligence tool Thoughtbuzz also reveals that the brand registered 1.5 million mentions across digital platforms, almost triple that of its competitors in the same period, to become the #1 most talked about QSR brand in the Philippines.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Jollibee Global Brand Chief Marketing Officer and PH Marketing Head, Francis Flores shares, “Jollibee’s stellar digital success has been key to sustaining our market leadership in the country, across all our major target markets.”

Flores adds, “Through world-class, highly engaging online content and digital innovations, we will continue to break the internet to reinforce our position as the Philippines’ most loved, most talked about brand. For us in Jollibee, capturing the hearts of the Filipinos online (and offline) is the ultimate reward.”

The Kwentong Jollibee Success

The brand’s original short-film series, Kwentong Jollibee, has gone viral multiple times this year, and has earned multiple accolades not only from netizens but from industry leaders globally.

In February, the highly-evocative “Vow”, “Date”, and “Crush” Valentine’s videos successfully wooed the online audience with over 50 million views on Facebook and YouTube, about 1.3 million shares, 7.5 million in engagement, and 82 million reach (72% organic reach). The buzz of Kwentong Jollibee’s Valentine series generated over P150 million in free PR and media values as well.

The viral success of the Kwentong Jollibee episodes continued towards mid-year with “Parangal” and “Powers”—back-to-back moving tributes to the sacrifices of moms and the heroic deeds of dads, to provide a comfortable life for the family—as the Mother’s Day and Father’s Day videos garnered positive reactions from netizens and received 8.1 million and 7 million views, respectively.

The Kwentong Jollibee series’ most recent viral hit, “Apo” is proof not only of the enterprise’s sustained success but of Jollibee’s digital content mastery. A Grandparents’ Day special, “Apo” follows a young man recalling his happy childhood memories as he makes his way back home to the embrace of his “second parents”. With a whopping 29 million reach, over 14.2 million views and an engagement of 1.1 million, Jollibee’s special grandparents’ day tribute solidified the brand’s online leadership.

The most recent viral short film was coupled with a heart-tugging CSR effort, Grand Thank You Project, and a special video feature titled “Handog para kay Lola Belen”. The project recognizes hardworking grandparents and gives back the love with a Grandparents’ Day feast for their family and other forms of support such as financial aid. On the Grand Thank You Project’s second year, Jollibee features Lola Belen, a grandmother from Pangasinan who tirelessly sells local delicacies at a nearby Jollibee branch to provide for her loved ones. The video feature reached over 7.7 million netizens and 5.2 million views.

An Array of World-Class Digital Content

Apart from the emotional Kwentong Jollibee short films, Jollibee has also produced a number of successful online campaigns that have gotten netizens abuzz: from the impressive dance skills of the lovable mascots Jollibee and Friends in the JolliDance Showdown series with more than 29 million Facebook and YouTube views, the quirky quick escape tricks of JolliSavers for every Petsa de Peligro that reached more than 24 million views, to the sumptuous and heartwarming Chickenjoy campaigns that generated more than 28 million views.

Jollibee also introduced digital engagement innovations such as the Twitter Intercept, which uses social listening to be able to suggest various Jollibee products depending on day part and topic. This exercise rendered a 50% growth in conversation and craving for Jollibee and its products on Twitter.

The brand also launched the JolliDance Showdown App—the first augmented reality experience in the local QSR industry. With the free app, kids can turn the Jolly Joy Box of their Jolly Kids Meal into an interactive platform to bring to life a dancing Jollibee, compose their own dance tunes, and personalize their avatars for a unique augmented reality experience. To date, the app has registered more than 100,000 downloads.

Together, these efforts have led to astounding share of voice and share of engagement results across the QSR market for Jollibee on the digital platform.

There are definitely more exciting digital content from Jollibee to look forward to in the coming months. Make sure to follow Jollibee on Facebook (facebook.com/jollibeephilippines), on YouTube (youtube.com/jollibeedigital1), and stay updated on Jollibee’s viral hits on Instagram and Twitter @jollibee.