GCash supports the NPC to boost data privacy protection and consumer education

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GCash, the country’s leading finance super app, has signed an agreement with the National Privacy Commission (NPC) to enhance data privacy awareness and provide data privacy-related educational resources across the Philippines in support of the Commission’s mandates. In line with its mission to provide secure and accessible financial solutions, GCash aims to inform and educate its users on data privacy by utilizing the app’s features to effectively reach more Filipinos.

GCash president and CEO Oscar "Renren" Reyes Jr., and National Privacy Commission commissioner Atty. John Henry Naga

According to Ren-Ren Reyes, president and CEO of G-Xchange, Inc., “This MOA with NPC underscores our commitment to upholding the highest standards of data privacy and security, strengthening the trust and confidence of our users.”

“We look forward to implementing robust measures in increasing awareness on data privacy by providing the tools and knowledge that Filipinos need to make informed decisions in safeguarding their personal information. Through public-private collaborations, we aim to foster a secure digital environment for all,” said NPC commissioner Atty. John Henry Naga during the signing of the memorandum of agreement (MOA).

The MOA aims to elevate data privacy education and promote compliance with the Data Privacy Act (DPA). As part of the agreement, GCash will incorporate NPC-provided privacy awareness and educational materials into the app's Privacy Choices feature, allowing its users to learn about the DPA.

To further support the mandates of the NPC, the NPC’s Registration Portal (https://privacy.gov.ph/pips-and-pics/register/) will be integrated and linked to the GCash app. This will be a game-changing compliance feature, enabling seamless registration for entities processing personal data.

The agreement between the NPC and GCash reinforces GCash’s vision of creating a secure digital landscape and promoting financial inclusion. By equipping users with privacy tools and educational resources, the collaboration aims to empower individuals to navigate the digital economy securely and confidently.

Beyond its collaboration with the NPC, GCash is also working with key government agencies such as the Philippine National Police Anti-Cybercrime Group (PNP-ACG), the National Bureau of Investigation (NBI), and the Department of Information and Communications Technology’s Cybercrime Investigation and Coordinating Center (DICT-CICC) to fight online fraud and scams.

These collaborations further strengthen GCash's commitment to creating a secure digital landscape for its users.

Sakto at abot-kaya: Stay cool this summer with Home Credit’s Swakto summer deals

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Beat the summer heat with 0% interest Swak sa Tag-Init deals on must-have cooling appliances!

With temperatures soaring and electricity costs rising, staying cool and comfortable this summer has become both a necessity and a challenge for many Filipino households. According to PAGASA, the northeast monsoon (amihan) is coming to an end, bringing even hotter days ahead. In fact, as early as March 3, some areas have already recorded heat indexes reaching 49 degrees Celsius, prompting local governments to suspend face-to-face classes due to the extreme heat.

As temperatures are expected to continue to climb, so does the demand for energy-efficient cooling appliances. However, the rising cost of electricity and the high upfront prices of essential home upgrades remain major concerns. More and more consumers are searching for budget-friendly, practical solutions that will help them stay cool without overspending—making affordability and flexible payment options more important than ever this season.

Summer of Swakto deals

Recognizing these challenges, Home Credit Philippines (HCPH), the country's leading consumer finance company, provides a solution by offering installment plans that allow consumers to purchase the appliances they need without the burden of hefty upfront costs. This summer, Home Credit launches its Swakto Summer Deals, offering flexible installment plans with as low as 0% interest and zero downpayment on select essential cooling appliances, gadgets, and many more.

From air conditioners, air coolers, refrigerators, and water dispensers to washing machines, mobile phones, computers, TVs and electronics, and furniture, Home Credit makes it easier and more accessible for Filipinos to upgrade their homes with these summer essentials. With flexible payment options available from March 15 until May 14, 2025, families can stay comfortable while managing their household budgets effectively.

“Home Credit’s Swakto Summer Deals is designed to ensure that every Filipino can enjoy a cool and comfortable summer by making essential cooling appliances accessible and affordable through as low as zero downpayment and 0% interest installment plans. With budget-friendly payment terms, we offer flexibility to fit different household needs while maintaining our reputation as a trusted financial partner that provides transparent and secure financing options. Ultimately, our goal is to empower families to create a comfortable and enjoyable home environment for their loved ones,” said Sheila Paul, Chief Marketing Officer of HCPH.

This incredible offer is available at over 15,000 Home Credit partner stores across more than 75 provinces nationwide.

Don’t sweat–Shop smart with Swakto Summer Deals

Summer shouldn’t be a struggle—make the season enjoyable, comfortable, and stress-free with Home Credit’s Swakto Summer Deals. Getting your cooling appliances and summer essentials is now easier than ever. Apply for a product installment with just one valid ID, and if eligible, receive approval in as fast as one minute.

For added convenience, download the Home Credit App today from Google Play or the App Store to get quick and easy pre-approval on product installments. Need assistance? Our friendly Home Credit sales representatives are ready to help at any partner store.

To discover the latest deals and find your desired appliances, gadgets, and furniture at nearby partner stores, you can also visit Shoppingmall.ph. This platform provides a comprehensive overview of Home Credit's Swakto offers, ensuring you find the perfect appliances or gadgets.

To learn more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

Upgrade your home for less with Home Credit and SM Appliance Center's 2025 Grand Pay Hulugan Sale!

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Get up to 45% Off and 0% interest on select home appliances and electronics from Feb 1 to Mar 31, 2025

Looking to upgrade your home without breaking the bank? Now’s the perfect time! 

Home Credit Philippines (HCPH) and SM Appliance Center are teaming up once again to bring Filipinos huge savings and hassle-free financing with the 2025 Grand Pay Hulugan sale!

From February 1 to March 31, 2025, shoppers can enjoy incredible deals on a wide range of home essentials at all SM Appliance Center branches nationwide. This exclusive in-store promo offers up to 45% off on select items, making it easier than ever to buy quality appliances at unbeatable prices. Payments are now more manageable at 0% interest for up to 18 months, so you can invest in the appliances you need without worrying about additional costs.

Plus, you can now process a loan for up to three items in a single transaction, allowing for a more convenient way to upgrade multiple appliances all at once. The sale includes a wide selection of products, from refrigerators and air conditioners (aircon) to washing machines, smart TVs, kitchen appliances, audio systems, and more.

Whether you're looking for a new refrigerator to keep groceries fresh, an energy-efficient aircon to stay cool this summer, a washing machine to simplify laundry days, or a smart TV for a better entertainment experience, the 2025 Grand Pay Hulugan Sale has something for everyone.

This exclusive promo is available for all in-store transactions at all SM Appliance Center branches nationwide.

Don't miss this time-limited opportunity! Head to your nearest SM Appliance Center store today and take advantage of Home Credit’s budget-friendly installment plans and massive discounts. Promo ends on March 31, 2025.

To learn more about the latest updates from Home Credit Philippines, visit the official Home Credit website. You may also follow its official Facebook, Instagram, and TikTok accounts.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

2,000+ Filipinos ran for wellness at Home Credit PH’s inaugural fun run—Takbo #ParaSaLife

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Country’s leading consumer finance company inspires people to take a step toward health and wellness

Over 2,000 runners participated in Takbo #ParaSaLife, Home Credit Philippines' first-ever fun run held at Parqal in Aseana City. Organized by WeKenRun, the event offered 1K, 3K, 5K, and 10K categories, promoting health and wellness among Filipinos and reinforcing Home Credit's commitment to supporting customers not just financially, but holistically.

More than 2,000 runners took a step toward a healthier lifestyle today as they joined Takbo #ParaSaLife, Home Credit Philippines’ (HCPH) first-ever fun run. As the country’s leading consumer finance company, Home Credit continues its mission of supporting Filipinos—not just financially, but holistically—by promoting physical and mental well-being.

Held at Parqal in Aseana City, and organized in collaboration with WeKenRun, a running group led by renowned marathon coach Ken Mendola, the event featured 1K, 3K, 5K, and 10K categories, making it accessible to runners of all fitness levels.

Apart from the fun run participants and the Home Credit executives and team members, guests and personalities, including Lester Cruz, CEO of Singlife Philippines, also graced the event to support Home Credit’s drive for healthier lifestyles. Employees from Boltech and SM, along with valued event partners from Xiaomi, Park Access and Singlife, also joined the race.

Championing holistic wellness

“According to the World Health Organization (WHO), almost 38% of Filipinos are physically inactive, putting them at risk for lifestyle-related diseases. As the Filipinos’ trusted ally, not just in financial inclusion but in overall well-being, Home Credit is committed to encouraging communities to embrace a healthier lifestyle," Petr Lukosz, HCPH Chief CRM Officer and 2x Ironman Philippines Champion said.

“Seeing people of all ages and backgrounds come together for this run is truly inspiring. At Home Credit, we believe that wellness is an essential part of living a fulfilling life. Takbo #ParaSaLife is more than just a race—it’s a movement that we hope will continue beyond today. We look forward to making this an annual tradition to encourage more people to prioritize their health,” he added.

[From L-R]: Home Credit Philippines executives also joined the run. Seen here are Jana Pechouckova, Chief Financial Officer; Pratim Bhattacharya, Head of Operations; Ihor Kruchynenko, Chief Risk Officer; Petr Lukosz, Chief CRM Officer; Teeraphong Mahatham, Deputy Chief Executive Officer; Philips Yu, Chief Digital Officer; and Sheila Paul, Chief Marketing Officer

A successful turnout and exciting rewards

The event welcomed Home Credit team members, first-time runners, and seasoned running enthusiasts, all united by a shared commitment to health and wellness. Participants received running shirts, race bibs, and loot bags from event partners, and finisher medals will also be shipped to them. Additionally, podium finishers in the 10K, 5K, and 3K categories took home exciting cash prizes—including a ₱10,000 grand prize for the fastest runner in the 10K distance.

Additionally, Home Credit and its partners made the event even more rewarding with exciting prizes, including gift certificates for ON Running Shoes and Suunto, Park Access vouchers, and smart home gadgets from Xiaomi. Podium finishers also took home insurance vouchers from Singlife—₱7,500, ₱5,000, and ₱2,500 for both male and female first placers of the 10KM, 5KM, and 3KM categories respectively. These winnings are just one of the many ways Takbo #ParaSaLife continues to champion holistic well-being while making every stride even more worthwhile.

Joma Unabia, a first-time fun run participant and 10K finisher, shared his excitement about joining Takbo #ParaSaLife. “This was my first time joining a fun run, and I never imagined I could complete the 10K category—but I did! It was such an incredible experience. Thanks to Home Credit, I got to challenge myself and achieve something I never thought possible. This event has inspired me to stay active, set bigger fitness goals, and make running a part of my lifestyle. I hope to join again next year and push myself even further!”

Looking Ahead

With the success of Takbo #ParaSaLife, Home Credit Philippines is already gearing up for next year’s edition—promising an even bigger, better, and more exciting event.

As WHO data highlights that nearly 40% of Filipinos remain physically inactive, initiatives like this serve as a vital reminder that small steps lead to big changes. Beyond financial empowerment, Home Credit remains committed to championing holistic well-being, ensuring that every Filipino can live their best, healthiest life—one run at a time.

This event would not have been possible without the support of Home Credit’s valued partners—WeKenRun, Aseana City, Parqal, Sip (Hydration Partner) and Sip Plus (Electrolytes), Singlife, Surge Lifestyle, Suunto, Xiaomi Philippines, Park Access (Official Nike Store Partner), Skintech, Dole, Silka, Corbridge, Oishi—who share the same commitment to promoting health and well-being. Their support helped make Takbo #ParaSaLife a truly memorable and rewarding experience for all participants.

To know more about the latest updates from HCPH, check out its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

Bringing banking services closer to the community: Women MSMEs turn livelihood programs into ‘Automated Tao Machines’

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A group of resilient mothers from a remote mining community in Surigao del Norte turned their livelihood programs into a channel that brings banking services closer to the community. Through BDO Unibank's agency banking channel, Cash Agad, they proved that women can inspire and lead change even in the most remote areas.

The Siana Golden Mothers Association comprises mothers from Barangay Siana, Mainit, Surigao del Norte who are beneficiaries of the government’s Pantawid Pamilyang Pilipino Program (4Ps). In addition to relying on their 4Ps benefits, Siana Golden Mothers was determined to find livelihood opportunities for its members to become successful business owners.

The birth of an initiative

In 2018, when a nearby mining company offered support to livelihood programs, Minda Ajoc,a devoted mother who worked for years assisting barangay nurses in caring for young children in Barangay Siana, joined hands with fellow mothers to form Siana Golden Mothers. They guided the group through early livelihood ventures such as swine production.

This is when they also decided to become partner agents of Cash Agad, a service offered by BDO to Micro, Small and Medium Enterprises (MSMEs), organizations and local establishments in rural and hard-to-reach communities where bank branches and ATM access are limited to non-existent. The partner agents will then become the “ATM” or Automated Tao Machines in their community and allow cash withdrawal services, balance inquiry, cash-in and bills payment and other basic banking transactions through the point-of-sale devices at their stores.

These women saw an opportunity for their association to be a Cash Agad agent, bringing financial services closer while creating a sustainable income source and providing remittance and photocopying services to the community.

Women entrepreneurs of Barangay Siana. Members of the Siana Golden Mothers Association lead the way in changing families’ lives and uplifting their community through Cash Agad.

Lifeline for Barangay Siana

“Malaking tulong sa amin ang Cash Agad, lalo na’t malayo kami sa city. Madami itong natulungan at nabigyan ng access sa kanilang pera. Nakakatulong ito na mai-angat namin ang aming komunidad,” Minda said. (Cash Agad has been an enormous help, especially since we live far from the city. It has helped a lot of people get access to their funds. This has enable us to uplift our community).

In line with its commitment to fostering financial inclusion, BDO finds it encouraging that Cash Agad is creating a sense of financial empowerment for women in Mindanao.

"Our partnership with the Siana Golden Mother’s Association reflects BDO’s commitment to supporting grassroots communities, especially women, who play a vital role in driving local progress,” said Jaime Nasol, Senior Vice President of the Consumer Banking Group at BDO Unibank. “Through programs like Cash Agad, we aim to bring financial services closer to remote areas, enabling individuals and associations to build sustainable livelihoods and create meaningful change within their communities.”

As the Siana Golden Mothers Association continues to grow, BDO and Cash Agad, with its more than 12,000 partner agents, are exploring further ways to support similar initiatives, helping more communities to access essential financial services, and promoting a future of financial stability for all.

Experts highlight optimistic outlook for cryptocurrency in 2025 at GCrypto learning session

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As the cryptocurrency market gears up for 2025, leading finance super app GCash recently unveiled key insights into Bitcoin's cyclical journey, the rise of innovative trends like AI-driven trading and meme coins, and the best practices for navigating this dynamic landscape.

(L-R) Chainalysis regional sales director Diederik van Wersch, Blockchain analyst and developer Tracy Li, Chainalysis head of policy in Asia Pacific region Chengyi Ong and Securities and Exchange Commission assistant director Patrick Patricio

In a recent BitBulaga educational program, crypto experts sat down for a fireside chat to share their 2025 forecasts and best practices for those who plan to invest in the crypto industry. The panel included GCash head of GCrypto Luis Buenaventura, along with crypto key opinion leaders Gilbert “Titovlogs” Lazaro, Gerome “Kuyang Gerome” Lazaro, and Aldrin “Crypto4chun” Rabino.

The panelists agreed that Bitcoin is experiencing rising adoption from traditional institutions, including banks, governments, and world organizations. While new crypto players may lead 2025, the pioneering currencies (referred to as OG by crypto experts) will continue to follow the Bitcoin cycle.

The Bitcoin Cycle and Where We Are Today

Unlike traditional financial instruments, Bitcoin and the rest of the cryptocurrency industry move in four-year cycles. These cycles are typically bookended by the so-called Bitcoin Halving, a once-in-four-year event that reduces the issuance of Bitcoin and increases its scarcity. The Halving was envisioned as a market catalyst– which would trigger more trading activity and attention as the available supply of the asset was diminished.

The most recent Bitcoin Halving occurred in April 2024, and Bitcoin’s price, along with the prices of many other cryptocurrencies has been on a steady rise since. As the industry enters into its second-year post-halving, the expectation is that there will be a substantial increase in prices across the board.

However, the landscape has evolved significantly over the last year, as new players vie for attention. Experts highlight meme coins and AI agents as the next major trends.

Gilbert Lazaro, aka Titovlogs, said that the biggest players of 2025 will be the alternative currencies. In particular, the panel further dived deep into innovative platforms such as Trump Politifi Tokens, DeFAI, the Hyperliquid Ecosystem, and DeSci (Decentralized Science). Trump Politifi Tokens are politically inspired but give investors a sense of community. DeFAI is a convergence of decentralized finance (DeFi) and artificial intelligence, The Hyperliquid Ecosystem addresses inefficiencies in the crypto market by enhancing liquidity across exchanges and scaling blockchain performance. Decentralized Science (DeSci) is reshaping research through blockchain technology, democratizing funding, enabling open-access data, and incentivizing collaboration via tokenized rewards.

"These emerging cryptocurrencies began as real-world assets. These Alt(ernative) coins will be the biggest players of 2025," said Lazaro.

Best practices for navigating cryptocurrency

Buenaventura and Rabino advised diversifying buying behavior not just in terms of portfolio diversification but also the timing of purchases over the next few years. While the cycle is set, the exact timing of the rise and fall in prices remains uncertain. To mitigate risks, investors are encouraged to make purchases at different intervals throughout the Parabolic Stage in addition to diversifying their portfolios.

"If you want to be conservative, what I do is I buy many times throughout the cycle with small incremental profits but less risk," said Buenaventura.

GCash gathers top stakeholders for ethical crypto industry

Aside from learning the know-how of cryptocurrency, GCash together with Chainalysis and BitPinas also hosted an event entitled “CryptoPH Compliance Conversations”, where top stakeholders exchanged insights on the importance of crypto compliance amidst the evolving industry landscape and regulatory shifts driven by the new US administration.

It gathered key people in the industry like Atty. Paolo Ong of the PhiliFintech Innovation Office (PIO) of the Securities and Exchange Commission along with Atty. Patrick-Duane Patricio of the Cybercrime and Forensics Division of the SEC. Joining the conversations were representatives from US-based blockchain research firm Chainalysis, as well as key personalities from universal banks, digital banks, virtual asset service providers, and other fintech players.

GCash head of wealth management Arjun Varma said, "An ethical crypto industry harmonizes innovation with responsibility. It ensures transparency, embraces sustainable practices, and prioritizes the well-being of communities. By addressing environmental impact, regulatory compliance, and social equity, we can build a blockchain future that is not only prosperous but also principled and inclusive."

Protect Your Digital Activities Amid Surge in Online Scams

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As online fraud reaches unprecedented levels, Filipinos are reminded to stay vigilant and strengthen their digital security—a key message underscored by Safer Internet Day, an annual global movement advocating for a safer and more responsible online experience.

According to the Cybercrime Investigation and Coordinating Center (CICC), cybercrime complaints more than tripled in 2024, with 10,004 cases filed—a staggering rise from 3,317 in 2023.¹  These scams led to PHP198 million in total financial losses, highlighting the growing sophistication of fraud, particularly consumer fraud and online financial fraud, which together account for 67% of all reported cases. Fraudsters continue to exploit deceptive tactics such as fake online sales, impersonation scams, investment fraud, and phishing to steal sensitive information like passwords and one-time PINs (OTPs).

Recognizing the growing vulnerabilities of OTPs, the Bangko Sentral ng Pilipinas (BSP) is pushing for stricter security regulations to strengthen the country’s financial cybersecurity framework. As part of this effort, the BSP has proposed regulatory changes aimed at enforcing Republic Act No. 12010, or the Anti-Financial Account Scamming Act (Afasa), which was signed into law last year to combat financial cybercrimes. This includes requiring banks to continuously enhance their security infrastructure, implement stronger authentication measures, and adopt more advanced fraud detection systems to stay ahead of cybercriminals².

PSBank is reinforcing its commitment to security through key enhancements to its PSBank Mobile app. Clients now have the ability to lock access to their accounts on platforms they don’t usually use, ensuring that their PSBank accounts remain restricted to their preferred and regularly utilized channels. They can also lock or unlock their ATM cards through the app, providing an extra layer of protection against unauthorized transactions.

Beyond security, PSBank Mobile continues to simplify digital banking with a faster, more seamless account opening process, removing the waiting period for verification and allowing customers to open an account with just one valid ID and a selfie. The app also offers zero initial deposit requirements, real-time bill payments, RFID reloading for tolls, and lower InstaPay transfer fees—ensuring that users can enjoy safe and hassle-free banking.

While security systems evolve, vigilance remains the most powerful defense against online fraud. To minimize risks, users are encouraged to follow these key digital safety practices:

1. Verify sender identities – Always double-check emails, messages, or calls claiming to be from banks or government agencies. Scammers often impersonate trusted institutions.

2. Avoid clicking on suspicious links – Phishing scams rely on fake websites that mimic legitimate platforms to steal login credentials. Always access bank websites and apps directly.

3. Use strong, unique passwords – Avoid using the same password across multiple accounts. Enable two-factor authentication whenever possible.

4. Never share banking credentials – Banks will never ask for your PIN, OTP, or account details via email, text, or call. If someone requests this information, it's likely a scam.

5. Monitor account activity regularly – Frequently check your bank statements and transaction history for any unauthorized activity. Report suspicious transactions immediately.

6. Report scams promptly – If you fall victim to fraud, contact your bank and report the incident to the government’s 1326 cybercrime hotline, available 24/7 to assist victims.

As cybercriminals continue to innovate, fortifying your digital security is no longer just an option—it’s a necessity. This Safer Internet Day serves as a strong reminder that while financial institutions enhance their digital defenses, users must also remain proactive and vigilant. Fraudsters may adapt, but with the right security measures and a well-informed digital banking community, Filipinos can continue transacting online with confidence.

For more information on safe digital banking practices and the latest news on the PSBank Mobile App, visit www.psbank.com.ph or follow PSBank on Facebook and Instagram.

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1  Philippine News Agency. (2025, January 31). Scam complaints triple in 2024 – CICC. https://www.pna.gov.ph/articles/1243101

2  Bangko Sentral ng Pilipinas. (2025, January 22). Amendments to Regulations on Information Technology Risk Management to Implement Section 6 of the AntiFinancial Account Scamming Act (AFASA). https://www.bsp.gov.ph/Regulations/Issuances%20of%20Policy%20Exposure%20Drafts/Exposure-Draft_Amendments-to- Regulations-on-IT-Risk-Management-to-Implement-Section-6-of-the-Anti-Financial-Account-Scamming-Act.pdf

Digido, PalawanPay strengthen access to fair credit through landmark strategic partnership

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The agreement sees the integration of the digital lending platform’s services inside the digital wallet of the Palawan Group of Companies, enabling its customers to take a Digido loan at their own convenience.

Digido announces that it has signed a memorandum of agreement with PalawanPay, the digital wallet of Palawan Group of Companies.

The partnership sees the integration of the digital lending platform’s services inside the PalawanPay application, enabling its customers to take a Digido loan.

PalawanPay users can utilize their Digido loans for digital transactions and QR Ph-accepting merchants, as well as being able to conveniently repay their loans through their account.

Customized advertisements from Digido will be rolled out in the Palawan Group of Companies’ vast network of Palawan Pawnshop branches as a result of the agreement.

Digido offers fair loans up to PHP 6,000 for first-time borrowers, along with a standard Personal Loan up to PHP 25,000 for repeat clients.

PalawanPay has successfully solidified its position as one of the fastest-growing digital wallet apps in the Philippines, delighting over 20 million users.

Commenting on the partnership, Digido Finance Corp. president Aleksei Kosenko said: “This landmark partnership reflects the synergy of both companies’ products and our aligned goal in promoting financial inclusion through access to safe and trusted digital financial services. We are incredibly excited to embark on this endeavor with PalawanPay and are looking forward to serving more Filipinos with our credit services.”

PalawanPay president and CEO Third Librea added: “Anchored in PGC's thrust to foster financial inclusion among Filipinos, we at PalawanPay are very keen to kick off this partnership with Digido. I can't wait to see more of our kababayan enjoy reliable digital financial services."

Services under the Digido platform are financed by Digido Finance Corp. with SEC Registration No. 202003056 and Certificate of Authority No. 1272.

Digido’s trusted services have been lauded by the Global Retail Banking Innovation Awards, International Finance Awards, World Business Outlook Awards, International Business Magazine Awards, Pan Finance Awards, The Global Economics Awards, the Global Banking & Finance Review and the Global Financial Market Review. 

You Can Now Get HONOR X9c 5G via Globe Postpaid Plans with FREE HONOR Gift Earbuds II

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HONOR just dropped another exciting option for those who are interested to get the toughest phone in the market! 

HONOR X9c 5G is now available via Globe Postpaid Plans starting GPlan 1499 with a cashout of just Php 1,300! The plan includes 10GB of Data Usage, Unli All-Net Call and Text, and exclusive perks!

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With a cash out of just Php 1,300, you can now take home the toughest phone of 2025!

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“With more ways to get HONOR X9c 5G, we believe that it gives more flexibility to HONOR fans and tech enthusiasts alike. We are doing all we can to provide more options for buyers to experience the toughest phone of 2025,” said HONOR Philippines Vice President Stephen Cheng.

The all-new HONOR X9c 5G redefines durability with its innovative HONOR Anti-Drop Display. Designed to withstand accidental drops, this display enhances the overall user experience by enduring falls from heights of up to 2 meters. It boasts advanced protective shields and ultra-tempered glass, ensuring comprehensive coverage against impacts. Paired with the industry's first Cushioning Airbag Protective Case and a Fully Wrapped Curved Screen Protection Layer, these features work together to significantly reduce damage from impacts and scratches. With an IP65M certification, the device provides all-around protection thanks to its three-layer waterproof structure, allowing it to resist water exposure and function effectively even after being submerged.

Available in three stunning colors; Jade Cyan, Titanium Purple, and Titaninum Black, get HONOR X9c 5G now by applying at any Globe Stores or online (https://bit.ly/Globe_X9c_PR) to get a FREE HONOR Gift Earbuds II, until March 31 only!

To know more about the complete features of HONOR X9c 5G, head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

GoTyme Bank and Auro Chocolate unveil Heart Smash for Valentine’s season

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This Valentine’s season, GoTyme Bank and Auro Chocolate announce a beautiful partnership, launching the Auro x GoTyme Heart Smash, a decadent chocolate treat designed for those who love a little surprise. Featuring a 64% dark chocolate heart shell in GoTyme Bank’s signature color, this limited-edition creation hides a delightful mix of mini 55% dark chocolate caramel and hazelnut heart cookies inside—making it the perfect indulgence for the season of love.

As part of this special collaboration, GoTyme Bank cardholders can enjoy an exclusive 35% discount on the Heart Smash (from P670 SRP to P435) when they use their GoTyme Bank Visa debit card to pay at any Auro Café. The discount applies to one Heart Smash per transaction per day, allowing customers to return for another sweet deal the next day. This offer is available for in-store purchases only at all Auro Café locations.

With this partnership, GoTyme Bank continues to reward its customers with unique perks while celebrating homegrown brands like Auro Chocolate. Don’t miss the chance to indulge in this limited-edition Valentine’s treat and break chocolate hearts without breaking the bank—available only for a limited time.

Auro Chocolates are available at Dxrt Lab by Chef Leti Moreau at The Grid Food Market, Auro Bistro Alabang, Auro Chocolate Café Taft, Auro Chocolate Café BGC, Auro Chocolate Café MOA Square, and Auro Chocolate Bahrain.

Follow @gotymebank for the latest news.

Protect your personal data with these friendly reminders from UnaCash

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As fintech adoption continues to rise in the Philippines, financial services increasingly serve a role in addressing vulnerabilities and safeguarding information in the evolving digital landscape.

Data breaches, fraud, and identity theft are amongst these significant challenges, especially in a digital environment where artificial intelligence (AI) plays a growing role in the digital ecosystem. Amid this rapid digital advancement, there is a rising concern on data protection and application of security measures. Survey data released by Statista in 2024 revealed that 50% of respondents reported being targeted by phishing attacks, while 42% encountered smishing, a type of fraud scheme carried out through text messages.

Considering this, and as the global business landscape commemorates Data Privacy Day on January 28, a heightened awareness to combat these challenges and a recurring prompt highlighting the importance of taking proactive measures in safeguarding personal data are necessary

Moreover, financial services are the bearer of not only offering secure platforms, but also educating consumers on how to manage good financial hygiene. UnaCash takes a proactive approach by integrating both. The focus is to empower consumers to actively seek steps on understanding digital risks and become vigilant against potential threats, all the while learning how to choose a platform that demonstrates a commitment to security.

Here are detailed recommendations from UnaCash to support Filipino consumers on the best practices for safeguarding personal data.

Use strong and unique passwords. One of the most effective ways to protect online accounts is by using strong, unique passwords. Ensure that the corresponding accounts per platform uses a different password to guarantee that they are individually protected.

Enable two-factor authentication. Make sure to enable the two-factor authentication (2FA) on your financial apps and online accounts to add an extra layer of security. The second verification step, such as a one-time password (OTP) sent to your mobile device or email, helps reduce the chances of unauthorized access for the account.

Learn to identify and beware of phishing scams. Phishing scams are one of the most common ways where personal information is obtained illegally. These can appear as emails, social media posts, or SMS messages from seemingly legitimate companies. Always double-check the source of any communication and avoid clicking unfamiliar links. Upon receiving one, you can immediately visit the official website of the company or inform their customer service to verify its authenticity.

Make regular updates on your software and apps. Updates ensure that security vulnerabilities are mitigated against potential hacking attempts. These updates often contain important security patches that can help you protect your data against emerging threats and keep your digital environment secure.

Always monitor personal transactions. Track transaction histories for any unusual activity or discrepancies. For unauthorized changes, immediately report to the service provider to ensure that the account remains protected from fraud.

"We have witnessed the digital landscape rapidly evolve in recent years. Financial solutions like us advocate consistently on educating consumers on how to practice good financial hygiene, and of course, navigate the digital space safely,” said Sean Plantado, channel manager of UnaCash. “We want our customers to be better equipped to safeguard their personal information, regardless of what platform they are using.”

The Commitment to Secure Data by UnaCash

Consumers belonging in the GenZ bracket are increasingly entering the marketplace, highlighting the need for robust data protection since this generation is a significant player in the retail space. Statista indicates that vulnerabilities can impact individuals as early as 18 years of age, matching the analysis from UnaCash where 23 million working-age individuals in Southeast Asia will be poised as primary contributors in the digital economy by 2030. With this emerging consumer base, the financial services reinforces its mission to provide a secure and informed financial platform for its client-base.

Below is a list of simple practices of UnaCash to promote data privacy protection:

● Advanced security features. Integration of encryption, a multi-layer authentication, and a dedicated fraud detection team to ensure that user data remains protected against cyber threats.

● Continuous consumer education. The data source and storage is found only in the UnaCash app, which consumers are responsible when it comes to and encourages users to generate a pin to open their account apart from the one-time password (OTP) authentication process.

● Responsive support. A dedicated customer support team ensures that users have access to timely assistance, be it in the physical store or through the UnaCash communication channels. This applies to suspicious activity or even resolving account concerns, a swift and effective support is being prioritized.

● Compliance on data privacy security measures. UnaCash is compliant with the NPC, adhering to the Data Privacy Act of 2012 and is continuously implementing data protection protocols. There are consistent security assessments to uphold the transparency and accountability in handling every customer’s data. Alongside this, UnaCash never stores application details physically or digitally through any other platform aside from its app to protect its overall storage location.

“It is important to highlight that awareness on financial security goes hand-in-hand with the broader goal of protecting personal data. A financially literate consumer is most likely to use secure platforms, easily identify risks, and take proactive steps to protect their respective data. UnaCash remains committed to fostering a culture of security and trust, ensuring that Filipino customers are confident with their financial journey without compromising their personal information in the digital space,” Plantado concluded.

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About UnaCash

UnaCash offers people-centric, in-app and in-store digital financial solutions tailored to the evolving needs of Filipinos. Its ‘Buy now, Pay later’ service has been upgraded to include point-of-sale loans, accessible via online and in-store partner merchants.

With the help of analytics and data-driven technologies, UnaCash is driven to continuously improve products and develop new services that will bridge critical financial gaps in the Philippines. The UnaCash app is available through the Google Play Store and Huawei AppGallery.

UnaCash services have been recognized by outstanding organizations from 2023 to 2024, namely the Global Business Magazine, The Global Economics, Global Business & Finance Magazine, International Finance, Retail Banker International, World Business Outlook, and The Digital Banker.

Empowering Filipinos: Home Credit PH Recognized for Excellence at 60th Anvil Awards

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Home Credit Philippines (HCPH), the country’s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos.

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Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations

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This recognition underscores Home Credit’s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.

The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit’s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families.

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”

Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.

One of the standout stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit’s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone, the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones.

Additionally, the event showcased Home Credit’s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experience was further enhanced through Shoppingmall.ph, Home Credit’s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company’s reach and accessibility.

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”

This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.

Now in its 60th year, the Anvil Awards is widely recognized as the gold standard of public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year’s Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, celebrated the best PR campaigns in the country.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

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Alden Richards' untold “Plan B” story

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At a time when kids his age were enjoying their teenage years, Alden was forced to deal with the harsh realities of life after his mother passed away from pneumonia in 2008.

"It happened when I was in high school. Mama got sick. Just like that, she was gone. My world suddenly stopped. Our savings were quickly depleted. I had to quit school to help my family earn a living." -  actor and BDO brand ambassador Alden Richards sadly recalled.

Like many Filipino families who relied solely on their savings, Alden and his family—still reeling from their grief—soon found themselves unable to cope with their daily maintenance expenses and unforeseen financial obligations resulting from the loss of his mom. This life-altering event impressed upon Alden the importance of cherishing every moment with his loved ones. Likewise, it taught him the value of planning and preparing for the future, and to ensure that a well-crafted Plan B for life was in place.

As soon as he started earning from his career, Alden wasted no time in finding an appropriate financial protection program to serve as his Plan B for life. On one of his bank visits, he learned that his BDO branch actually had a BDO Life Financial Advisor who could help him craft a Plan B for his needs.

"I miss you, Mom."

Actor and BDO brand ambassador Alden Richards looks longingly at the picture of his late mother.

Alden’s Plan B for life

"I’m now worry-free because I know my loved ones will be okay even if something happens to me," the award-winning actor said. "With life insurance, your plans will continue no matter what happens," he added, emphasizing that life insurance enables families to look forward to a secure future amid life’s uncertainties.

Alden highlighted the ease in availing of financial protection from BDO Life, thanks to the bank's expansive branch network.

"With BDO Life, it's so convenient. They have financial advisors in BDO branches who are always there for you, finding ways to protect you and your family," he said.

Life’s challenges made easier with a trusted partner

Life insurance should be every breadwinner’s priority. It is just as important as any other basic necessity. If anything happens to you, your life insurance policy ensures that your family will be able to continue the lifestyle that you accustomed them to have. It also allows them to pursue their future aspirations without worry.

“When you realize how the benefits of life insurance help make your family’s plans a reality, then you appreciate that owning one is not an option but a responsibility—one responsibility that is not routinely extinguished because of death,” said BDO Life President and CEO Renato A. Vergel De Dios.

“We are the 'Plan B' called upon to respond when your Plan A fails. Our mission is to deliver a service that provides you peace of mind knowing that life will be made easier and more comfortable for those you very much care for,” he added.

BDO Life helps you navigate life’s challenges with a wide range of insurance products to provide you and your family a secure future.

Start your Plan B with BDO Life today. Just visit the nearest BDO branch and look for the BDO Life Financial Advisor. You can also visit BDO Life’s website at www.bdo.com.ph/bdo-life to explore life insurance solutions and get premium quotes based on your financial goals and budget.

Home Credit Philippines promotes a healthier lifestyle with Takbo #ParaSaLife

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Home Credit Philippines (HCPH), the country’s leading consumer finance company, is taking a significant stride toward promoting wellness and community engagement with its first-ever fun run, Takbo #ParaSaLife. Set to happen on Feb 16 at Parqal in Aseana City, this event invites Filipinos to kickstart the year on a healthy and active note.

HCPH champions overall wellness with the upcoming Takbo #ParaSaLife fun run happening on Feb 16. HCPH hosts regular community runs in Bonifacio Global City, to gear up for this event, encouraging everyone to join in the fun and fitness.

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Country’s leading consumer finance company encourages Filipinos

to start the year with good health and wellness to live more rewarding lives

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Organized in partnership with WeKenRun, a local running group established by well-known marathon coach Ken Mendiola, Takbo #ParaSaLife caters to all levels of runners with race categories of 1K, 3K, 5K, and 10K.

With this initiative, HCPH strengthens its commitment to empowering Filipinos to live more rewarding lives. Beyond offering financial solutions, the company seeks to promote holistic well-being—encompassing physical, mental, and emotional health—by creating opportunities for communities to come together and embrace a healthier lifestyle.

“Home Credit is committed to empowering Filipinos to live the life they deserve, and this extends beyond financial well-being. Beyond providing financial services, with this run we are encouraging Filipinos to improve their overall well-being, enabling them to do more #ParaSaLife,” Sheila Paul, Chief Marketing Officer of HCPH said.

Takbo #ParaSaLife is open to all participants, from HCPH employees, family, friends, and customers to fitness enthusiasts and those beginning their wellness journey. Registration fees vary by race distance: PhP500 for the 1K, PhP900 for the 3K, PhP1,000 for the 5K, and PhP1,200 for the 10K. Each category includes exciting perks such as an event shirt, finisher’s medal, loot bag, and bib holder, depending on the selected distance.

“This initiative is about more than just running. It is about building a community that supports one another in achieving better health and wellness. We hope this event will inspire individuals to build lasting, healthy habits that empower them to achieve more life goals,” Paul added.

Freebies await all participants, and podium finishers in the 10K, 5K, and 3K race categories can look forward to exciting cash prizes. Winners in the 10K category will each receive PhP10,000, with PhP8,000 awarded to second place and PhP6,000 to third. In the 5K category, the first-place winners will take home PhP6,000, followed by PhP3,000 for second place and PhP2,000 for third. For the 3K category, the champion will earn PhP3,000, while second and third place will receive PhP1,500 and PhP1,000, respectively.

Events like the Takbo #ParaSaLife are more crucial than ever, especially in light of recent data from the World Health Organization (WHO) that highlighted the global rise in physical inactivity, a major risk factor for chronic diseases. The Philippines is among the countries with the highest rates, with 39.7 percent of the population affected by the lack of physical activity.

Sign up for Takbo #ParaSaLife today and take a step toward a healthier, more rewarding life! Visit this link to register and learn more about this exciting event.

To know more about the latest updates from HCPH, check out its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).