SM and AirAsia partner to enhance customer value and drive business growth

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SM’s retail loyalty program SMAC has recently partnered with AirAsia rewards to enhance the shopping and travel experiences of its members. In photo are (from left to right): John Patrick Cua, Chief Operating Officer, SMAC; Jonathan Ng, Chief Finance Officer, SM Retail; Herson Sy, Executive Director, SM Group; Nicole Tan, Chief Business Officer, AirAsia rewards; Ricky Isla, Chief Executive Officer, AirAsia Philippines, Leong Diyao, Regional Head of Rewards Partnerships, AirAsia rewards.

The SM group’s retail loyalty program, SMAC, has entered a strategic tie-up with AirAsia rewards to offer enhanced shopping and travel experiences. This collaboration expands the value for both SMAC and AirAsia rewards members while strengthening SM’s presence across retail and travel sectors.

As part of the “My SMAC, My MOVE” lifestyle campaign, SMAC members can convert 500 AirAsia points into 125 SMAC Points via the AirAsia MOVE app, integrating the benefits of travel rewards into the SMAC ecosystem. This partnership builds on SMAC’s extensive network and introduces new rewards for frequent travelers and shoppers alike.

“We are excited to launch this collaboration with AirAsia rewards,” said Patrick Cua, Chief Operating Officer of SMAC. “By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.”

SMAC Points earned through this partnership can be redeemed across a wide array of SM Retail Stores including SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other popular brands like ACE Hardware, Our Home, Surplus, and Watsons.

Additionally, members can convert 200 SMAC Points into 300 AirAsia points via the SMAC website (smac.ph), providing more travel benefits and increasing the value for both shoppers and travelers.

“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers,” said Nicole Tan, Chief Business Officer at AirAsia rewards. “Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors.”

The partnership brings business benefits to both parties. SM increases engagement and foot traffic across its retail stores while deepening customer loyalty. For AirAsia rewards, the collaboration taps into a new base of active shoppers, further strengthening its position in the Philippine travel market. Together, they create an expansive rewards ecosystem that combines shopping, travel, and lifestyle benefits.

This strategic tie-up aligns with both companies’ goals to drive customer loyalty, expand their reach, and enhance brand visibility. As SM continues to expand its service ecosystem, the partnership with a regional brand like AirAsia rewards marks a significant milestone in delivering lasting value for customers, investors, and both brands.

Look great, do good as Globe, SMAC partner anew for the Hapag Movement

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This New Year, let your beauty bloom into a force for good with Globe and SMAC's inspiring campaign, "Ibalik ang Sarap ng Pasko sa Hapag."

As you revel in the joy of finding the perfect beauty treats for your holiday look, your purchases at SM Retail affiliates, become a powerful act of kindness, transforming your holiday shopping into an opportunity to support families in need through the Hapag Movement.

“Every beauty product you choose carries a deeper significance. With each swipe of your SMAC, you're not just expressing self-love but also extending a helping hand to disadvantaged Filipino families,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.

“At Globe, we believe in the power of meaningful partnerships, and with SMAC, we’re making each beauty purchase a step toward a brighter, more hopeful world,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

As you navigate through the aisles of your favorite beauty shops at SM, your selections can spark a ripple of generosity. Make your celebrations resonate with the spirit of giving by donating SMAC points while picking out your holiday must-haves at the following stores:

SM BEAUTY (January 2-31, 2024): Extend your season of giving into the new year, with the opportunity to donate up to 800 SMAC points with your beauty purchases.

THE BODY SHOP (January 2-31, 2024): Embark on a journey of conscious consumption by donating 50 SMAC points when you avail of eco-friendly products.

The Hapag Movement, which brings together technology, corporate social responsibility, and community care, aims to help 500,000 Filipinos facing involuntary hunger. Determined to make a lasting difference, Globe and SMAC partnered again this year to help expand this noble cause, aligned with Globe's commitment to creating sustainable futures and eradicating hunger.

Involuntary hunger continues to afflict Filipinos, with about 1 in 10 families saying they experienced hunger at least once in the past three months in a Q3 2023 Social Weather Stations survey.

Redefine beauty this holiday season where every makeup, every fragrance becomes a symbol of compassion and change. Shop, donate, and be part of this extraordinary movement that combines looking great with doing good.

This year’s fund-raising initiative for the Hapag Movement is backed by the following brands:

● SM Fashion at the SM Store

● Levi’s

● Forever 21

● Ecco

● Simply Shoes

● The Body Shop

● SM Beauty Section at the SM Store

● Our Home

● Crate & Barrel

● Kultura

● SM Appliance Center

● Surplus

● Sports Central

Learn more about Globe and SMAC’s collaboration by visiting https://digiweb.smac.ph/perks/ibalik-ang-sarap-ng-pasko and https://www.globe.com.ph/globeofgood.