Caltex, marketed by Chevron Philippines Inc. (CPI), is strengthening its non-fuel retail (NFR) offerings alongside its continuous retail presence growth. The fuel brand recently partnered with PICKUP COFFEE, a brand proudly founded in the Philippines, with the mission to Uplift everyone with fast, delicious, and surprisingly affordable beverages – everywhere.
Executives from Caltex and PICKUP COFFEE come together to finalize their partnership with a contract signing. (From left to right: Arnel Reniedo, Marketing Manager of Caltex Philippines; Roel Faustino, Retail Fuels Manager of Caltex Philippines; Billy Liu, General Manager and Country Chair of Chevron Philippines; Francis Flores, Chief Executive Officer of PICKUP COFFEE, Bien Lee, Co-founder and Chief Brand Officer of PICKUP COFFEE and Rami Chahwan, Chief Operating Officer of PICKUP COFFEE)
This partnership presents a valuable opportunity to strengthen Caltex’s NFR strategy. By teaming up with PICKUP COFFEE, known for its premium, espresso-based coffee and exceptional customer service, Caltex can offer customers a rewarding coffee experience while they refuel. This collaboration is expected to drive more foot traffic to Caltex stations, increase revenue, and enhance the Caltex brand image. Additionally, the partnership aligns with the brand’s commitment to providing value-added services that improve the overall customer experience at Caltex.
Caltex is focused on building long-term partnerships based on trust and shared goals, understanding that lasting success comes from collaboration. The company believes that strong partnerships are crucial for creating value, encouraging innovation, and supporting sustainable growth.
PICKUP COFFEE aligns with this philosophy, sharing Caltex’s commitment to working together for mutual success and creating a meaningful, long-term impact.
“PICKUP COFFEE is thrilled to partner with Caltex, as we both prioritize long-term relationships grounded in trust and shared success. This partnership reflects our commitment to working together to deliver exceptional value to our customers. We are excited about the possibilities this collaboration holds and eagerly anticipate the positive impact it will have on the customer experience,” said Francis Flores, Chief Executive Officer of PICKUP COFFEE.
“We truly believe that this partnership will help strengthen the brand's presence and reputation even more, which is why we are excited for this partnership with PICKUP COFFEE. This collaboration will not only strengthen our presence but also provide customers with a more rewarding and seamless experience, showcasing our dedication to innovation, value, and sustainable growth,” added Billy Liu, General Manager and Country Chair CPI.
----------------------------------------------------------
About Chevron
Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable and ever-cleaner energy is essential to achieving a more prosperous and sustainable world. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals and additives; and develops technologies that enhance our business and the industry. We are focused on lowering the carbon intensity in our operations and growing lower carbon businesses along with our traditional business lines. More information about Chevron is available at www.chevron.com.
About PICKUP COFFEE
PICKUP COFFEE is a tech-enabled coffee company founded in the Philippines, focused on Uplifting everyone with fast, delicious, and surprisingly affordable beverages, everywhere – one PICKUP at a time.
Since its inception in 2022, the company has grown its store network to over 320+ branches nationwide with over 40 million cups sold. This locally grown company has remained committed to achieving its vision of becoming the #1 fast beverage brand in the Philippines – with a 3-year growth rate unprecedented by any other F&B chain. To learn more about PICKUP COFFEE, visit www.pickup-coffee.com.