DITO Extends Support to Typhoon Kristine Victims

Tweet

In response to the recent wraths caused by typhoon Kristine, DITO Telecommunity provided technological and funding support to communities heavily affected by the recent calamity.

Through DITO's platform Galing DITO CampX, a school caravan program aimed at empowering students with the company's digital products and services. DITO, in partnership with Batangas State University (BSU), recently held a school concert featuring Galing DITO ambassadors and Pinoy pop boy group Alamat. Ticket sales amounting to Php 250,000 were donated to "PB is UNITED, PB is ONE for Batangas," BSU's fundraising campaign, to support immediate relief efforts such as essential supplies, temporary shelters, food packs, and other rebuilding efforts.

Alamat with students of Batangas State University. Source: Alamat Facebook Page.

Part of the proceeds also went to the construction of a Multi-Faith Chapel, supporting BSU's initiative towards creating a space for unity and reflection around the school campus.

"At DITO, we believe in the strength of community and the power of coming together in times of adversity," said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business. "Our hearts go out to those affected by typhoon Kristine, and through this event and our other efforts, we aim to bring relief and hope to those in need. This is also our way of standing in solidarity with the Filipino people, showing that we're here to extend a helping hand when challenges arise," Jimenez added.

Alamat performance during their concert at Batangas State University. Source: Alamat Facebook Page.

During the Galing DITO CampX, BSU students also had the chance to enjoy interactive booths and learn more about DITO's mobile prepaid, postpaid, and home products, including other over-the-top (OTT) services.

BSU students enjoying the interactive booths during the GalingDITO CampX school caravan.

"The typhoon left devastated hearts, but on the other hand, we're glad to see the ‘Bayanihan’ spirit and strong community resilience, especially in the eyes of the students. We're also thankful for DITO's support; it increased the morale of our students, and the funds provided essential support to the victims of the typhoon," said Ran Drick Kenneth Umali, SSC President of BSU.

BSU students were all smiles during the school caravan.

The Galing DITO CampX also recently went to Ateneo De Davao University, giving students access to non-stop entertainment and an opportunity to learn more about DITO's mobile and home products that suit their needs.

Enhanced technological support in Naga City

Meanwhile, in Naga City, DITO also provided technological support to aid the relief operations of typhoon Kristine's aftermath.

DITO supported the local government by providing mobile phones with SIM cards and load, which call line operators used. DITO also deployed several booths with free calls, WiFi access, and charging stations in Barangay Dayangdang, Lerma, and Triangulo.

Moreover, the local team also conducted immediate speed and network assessment, ensuring smooth and augmented network signals around the city.

"In times of crisis, connectivity is essential for emergency response and families to stay connected with their loved ones. We extended technological support in Naga City, ensuring reliable communication and internet access. We hope that these humble contributions aided relief efforts and facilitated efficient communication around the city," Jimenez said.

For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram and TikTok or visit https://dito.ph/.

SM and Eye-Able® Pioneers Digital Accessibility in the Philippines

Tweet

SM Cares is taking a significant step towards digital inclusivity by launching Eye-Able® on the SM Supermalls website. Starting October 21, users will experience a more accessible, user-friendly interface designed to enhance browsing for individuals with visual impairments or those requiring digital assistance. This initiative underscores SM's commitment to inclusivity and accessibility for all, ensuring that no one is left behind in the digital world.

SM Supermalls is proud to continue its efforts to make every platform, whether physical or digital, inclusive and accessible. The launch of Eye-Able® is part of the mall's ongoing initiative to support communities through SM Cares.

Eye-Able® introduces features such as text resizing, contrast adjustments, and screen readers, all designed to help users with special needs navigate the site with ease. By integrating Eye-Able®, SM Supermalls aligns with global standards, including the Web Content Accessibility Guidelines (WCAG), enhancing digital access and promoting inclusivity across its digital platform.

Eye-Able® is built upon the idea that digital accessibility is a fundamental right, ensuring that "individuals with disabilities can perceive, understand, navigate, and interact with the internet.” Through this innovative digital solution, Eye-Able® envisions "An Internet for All."

By integrating Eye-Able® into its digital offerings, SM Supermalls is not only improving how individuals interact with its website but is also joining a broader movement towards making the digital world accessible to everyone. This reflects SM's commitment to inclusivity across all its platforms, aiming to ensure that every customer, regardless of ability, can enjoy a seamless and engaging online experience.

Super Grannies (Senior Citizens) using Eye-Able® feature of the website to help them see the locations using a bigger font

Eye-Able® is not only a tool for persons with disabilities (PWDs) but also benefits senior citizens and anyone who may find navigating the internet challenging. For example, “Super Grannies” (elderly users) can now easily adjust font sizes for better readability. Younger users and people with different accessibility needs will also find Eye-Able® helpful in creating a smoother and more enjoyable browsing experience.

SM Employees using Eye-Able® Color correction feature – proving that accessibility is for ALL

“When we say SM Supermalls is a mall for all, we mean it in every sense—both physical and digital. We are proud to be at the forefront of this movement, breaking down barriers and making the online world accessible to everyone” said Engr. Bien Mateo, SM Cares Program Director for Disability Affairs and Senior Citizens. “We're proud advocates of digital accessibility as a fundamental right, ensuring that everyone can navigate and enjoy our online spaces with ease."

A customer viewing the SM website and using the Eye-Able® Read Aloud feature

SM Cares is the corporate social responsibility arm of SM Supermalls, championing programs that focus on communities and the environment. These include initiatives for Persons with Disabilities, Senior Citizens, the Environment, Women & Breastfeeding Mothers, Children & Youth, and the SM Bike-Friendly initiative.

Experience the newly accessible SM Supermalls website beginning October 21. Visit www.smsupermalls.com to explore our commitment to creating an inclusive digital experience for everyone.

Globe’s G-gantic Goal unlocked: 100,000 customers unite to bring food, fun to 917 underprivileged families

Tweet

In yet another highlight of its annual G DAY celebration, Globe recently brought together 100,000 customers to spread joy to 917 underprivileged families through G-Gantic Goals, giving them a memorable Family Day with a surprise movie treat and a grocery and food package.

Backed by Globe Rewards, the initiative amplified the impact of National Family Week and showcased the spirit of unity among Globe customers and partners.

“The Filipinos' innate bayanihan spirit has proven once again that when we come together for a shared cause, we can make a meaningful difference. Through G-gantic Goals, we have shown that even a single Rewards point can create a ripple effect for good. Globe Rewards points have become agents of positive change, helping alleviate hunger and advancing the country’s sustainable development goals,” said Jerome Patalud, Head of Globe Rewards.

G-gantic Goals, a new community engagement feature on the GlobeOne app, encouraged 100,000 Globe customers to use 1 Rewards point to unlock a family day for 917 families or 3,668 family members supported by the Hapag Movement, Globe’s hunger alleviation campaign.

Modeled after a gamified fundraising drive, G-gantic Goals displayed real-time progress of the collective effort through the GlobeOne app, motivating customers to invite others to join. The goal was achieved five days ahead of schedule.

“A huge thank you to everyone, especially to the 100,000 Globe customers who participated in the G-gantic Goal. Because of you, we achieved our goal of providing a family date for 917 families nationwide supported by the Hapag Movement,”said Saj Ocampo, Manager at Globe Rewards.

Culminating the first iteration of G-gantic Goals at the close of National Family Week, Globe hosted simultaneous events across the country, delivering G Day grocery packages with essential food items to beneficiary families.

To heighten the excitement, the families were treated to a special movie screening at Ayala Malls Cinemas, a first-time experience for many. Screenings were held in multiple Ayala Malls, including TriNoma and UP Town Center in Quezon City, Feliz in Pasig City, MarQuee in Pampanga, Ayala Center Cebu, and Abreeza Davao.

“Masaya po kami na napili kami para po mabigyan ng pagkakataon. Labis po ang kasiyahan namin na kahit papaano, nakapag-bonding kami. Yung isama mo ang isa, sapat na pero yung lahat kami is a big thing for us. Maraming-maraming salamat,” shared Yhanie Abajaof Hopeful Hearts Foundation.

“Sobrang saya ko po ng nalaman ito kasi I will have the time to bond with my family and also make new memories with them. Sobrang grateful po sa Globe at sa Tzu Chi,” said Jiezel Dalagan, a scholar at Tzu Chi Foundation, one of three participating Hapag Movement partners.

Other Hapag Movement partners whose support was invaluable in organizing the simultaneous family dates were Ayala Foundation and Scholars of Sustenance Philippines. Contributions from Ayala Malls Cinemas and Puregold Price Club, Inc. also played a vital role in making the day extra special for the families involved.

“The success of G-gantic Goals demonstrates how the power of collaboration and an innovative customer engagement channel can make a real difference and uplift communities. We are grateful to our customers who helped make our G DAY celebration even more meaningful,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.

Customers looking to contribute can continue making direct donations via the GlobeOne app to Hapag Movement’s partner organizations including the UN World Food Programme, Ayala Foundation, Tzu Chi Foundation, Scholars of Sustenance, and Project PEARLS.

For more information on how to donate or participate in future Globe initiatives, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good#gref.

SMDC leads the charge in building disaster-resilient communities across PH

Tweet

As the Philippines plays host to this year’s Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR), leading property developer SM Development Corporation (SMDC) reaffirms its commitment to building communities that prioritize safety, resilience and sustainability. With the Philippines being one of the most disaster-prone countries in the world, SMDC has made disaster preparedness and resilience at the core of its design and construction philosophy.

“Disaster resilience should not just be an add-on — it’s a necessity,” said Jessica Sy, VP and Head of Design, Innovation and Strategy. “We are proud to take a leadership role in designing communities that can withstand the unique environmental challenges of our country. By integrating disaster-resilient features and fostering a culture of preparedness, we ensure that our residents can feel safe and secure in their homes, no matter what challenges arise.”

Charm Residences in Cainta, Rizal features elevated construction that ensures the safety of residents during heavy rainfall and flooding events.

Building strong foundation for resilience

Recognizing the unique vulnerabilities of this country to typhoons, earthquakes, and floods, SMDC employs a robust set of strategies to safeguard its residents.

· Elevated construction for flood prevention – SMDC buildings are designed with raised ground elevation to mitigate the impact of flooding, a common concern in low-lying areas.

· Innovative stormwater management systems - To combat heavy rainfall, SMDC properties are equipped with rainwater detention tanks that can reduce water runoff by up to 85%. This system ensures proper drainage and minimizes the risk of flooding within the development. Field Residences in Sucat, Parañaque, for example, features an advanced stormwater system capable of handling rainfall levels similar to those experienced during Typhoon Ondoy.

· Earthquake-resistant structures – With the Philippines being situated along the Pacific Ring of Fire, SMDC properties are built to fully comply with seismic codes, incorporating passive design strategies to reduce the impact of earthquakes on buildings.

Construction of a stormwater management system designed to handle rainfall equivalent to that of Typhoon Ondoy at Field Residences in Sucat, Paranaque

Empowering communities through preparedness

SMDC regularly conducts disaster preparedness trainings among its residents and property management staff to ensure the communities’ readiness for emergencies and natural calamities.

Beyond the physical infrastructure, SMDC believes that building resilient communities goes beyond construction. The company conducts regular disaster preparedness training for residents and property management staff to equip them with the knowledge and skills needed in the event of a disaster.

SMDC's property management teams are trained in emergency response, ensuring that they can provide immediate assistance to residents during critical times.

Resilience at the heart of SMDC’s vision

In addition to physical disaster mitigation measures, SMDC properties include ample green spaces and refuge areas where residents can seek safety in the event of an emergency. This holistic approach to disaster resilience aligns with SMDC’s broader vision of creating sustainable, thriving communities where residents can live well, even in the face of environmental risks.

Commitment to sustainability

Looking ahead, SMDC is focused on continuously improving its disaster-resilience strategies. The company plans to expand its rainwater management systems and implement further green innovations, including solar-powered backup systems and renewable energy solutions, ensuring that its communities remain functional even during prolonged emergencies.#

CHERRY Cares distributes High Speed Ice Cooling Fan for Deaf Awareness Month

Tweet

The goal of Deaf Awareness Month last September is for people to acknowledge the said topic, emphasize its positive characteristics, and encourage inclusion. The Sergia Esguerra Memorial Foundation celebrated its 26th founding anniversary with the students of the Philippine Institute of the Deaf and CHERRY Cares got to be a part of the occasion.

The Corporate Social Responsibility arm of the CHERRY Philippines has distributed the CHERRY High Speed Ice Cooling Fan with its easy-to-use scrolling gear setting and 11,000Rpm rotation to the students as a gift. The CHERRY High Speed Ice Cooling Fan has an ergonomic display and LED. Moreover, the children got to choose between its available colors: white, violet, and gray. It’s smart, secure, and convenient for learners.

Being deaf does not immediately mean being disabled. It does, however, define a different way of communicating. Awareness is important for these matters; therefore, we should learn about it as much as we can.

realme gives back to the community to wrap up FanFest 2024

Tweet

realme partners with the Make-A-Wish Philippines Foundation for a second time to grant the wishes of kids

Following this year's FanFest in August, realme Philippines wraps up the festivities by reaffirming its commitment to the community. The smartphone brand once again partnered with Make-A-Wish Foundation Philippines as part of its CSR roadshow for 2024. Held on September 18, 2024, the event took place at Space and Time Cube +, an interactive museum located in S Maison.

“The community is one of the driving forces of the realme team and we want to express our utmost gratitude through this CSR activity. In collaboration with Make-A-Wish Philippines and together with our media partners, we're hoping to put a smile on the children's faces," realme Philippines' Communications Lead Patty Gonzales shared.

Fun Filled Tour For The Kids

This year, 15 Make-A-Wish Philippines' beneficiaries sent their wishes to realme for tablets to use for school and entertainment purposes. On top of granting the children's wishes, realme Philippines also organized an interactive art tour for them at Space and Time Cube +.

The children were accompanied by their families to guide them through immersive exhibits designed to engage their creativity and curiosity. Members of the media also took part in the CSR activity, joining the children and their guardians in exploring the various installations. To make sure that they can reminisce about the meaningful experience, the media used the realme 13 Pro Series 5G to capture every moment even in low light conditions.

After the tour, realme fulfilled the wishes of the 15 children by gifting each of them a brand new realme Pad Mini, enabling them to continue their educational and entertainment pursuits.

"We are also happy to be part of their everyday journey as they use their very own realme Pad Mini for studying and even for watching their favorite shows," Gonzales added.

In a gesture of appreciation, realme also extended their generosity to the team behind Make-A-Wish Philippines realme 12 5G smartphones, valuing the brand's dedication to supporting those who work tirelessly to make the dreams of the kids come true.

Through this meaningful collaboration, realme Philippines demonstrates its commitment to making a positive impact in the lives of the community. Stay tuned for more updates on how the brand continues to live out the campaign to #MakeItReal

Personal Collection holds Dealers’ Summit, partners with TESDA to boost Great Life opportunities for Filipinos

Tweet

Personal Collection (PC), a proudly Filipino-owned direct-selling company, recently hosted its Manila-Vietnam Dealers’ Summit at the Conrad Hotel, gathering over 500 participants. This event underscores the company's commitment to its vision of providing a Great Life to Every Family, particularly its dealers.

The event kicked off with a short, meaningful performance, reinforcing PC’s primary CSR initiative, the #GreenLifeGreatLife Movement. Comprehensive demonstrations of newly launched products were also conducted by the Research and Development and brand team. The event concluded with an awards night, recognizing the top performers of PC’s Prestige Club.

Post-summit, 200 high-achieving dealers were rewarded with a 3-day trip to Vietnam, which offered opportunities to explore local destinations, experience diverse cuisines, and engage in valuable networking.

Through these efforts, PC empowers its dealers with deeper industry knowledge and a better understanding of company values, fostering a collaborative environment for exchanging best practices and forming strategic, meaningful connections.

"Dealers are the heart of Personal Collection—they are our driving force behind everything we do. That's why we focus on people development to ensure they have the skills and support they need to succeed. For years, we've rewarded thousands of our hardworking dealers to global destinations every year, giving them the opportunity to experience the GREAT LIFE," said Assistant Vice President for Commercial Operations, Heidee Medina.

(left to right) from left: Vincent Aljon Cifra, Executive Director, Information Communication and Technology Office; Maria Teresa Fabugais, Personal Collection Direct Selling Inc. (PCDSI) Sr. Business Development Manager; Jerome Tuguin, PCDSI President and CEO; Suharto T. Mangudadatu, Ph.D., TESDA Secretary; Ruby Jaucian, PCDSI Human Resources Sr. Vice President; Dennis Barbatchano, PCDSI Center of Excellence Vice President; Vidal D. Villanueva III, Deputy Director General, Partnerships and Special Concerns; and Floramel Joy Songsong, Executive Director, Partnerships and Linkages Office

TESDA Partnership

In alignment with its commitment to a Great Life, PC has recently established a pioneering strategic partnership with the Technical Education and Skills Development Authority (TESDA). As the first direct-selling company to collaborate with TESDA, this partnership is set to elevate professionalism within the dealership industry.

Through upcoming TESDA-facilitated courses, PC aims to empower dealers with advanced skills and create new opportunities for Filipinos to explore direct selling as a viable income option.

“Breaking new ground in empowerment, through our partnership with TESDA. A first for the direct selling industry. Soon, we will be providing more employment and entrepreneurial opportunities for our fellow Filipinos,” emphasized President and CEO Jerome Tuguin.

With over 650 branches nationwide, Personal Collection is committed to transforming the lives of millions of Filipinos by offering a meaningful and empowering alternative source of income.

To learn more about Personal Collection Direct Selling Inc., visit their:

LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ 

Website: https://www.personalcollection.com.ph.

LG Assists Cainta and Marikina with Free Laundry and Appliance Check-ups Following Typhoon Carina

Tweet

LG Electronics, a global leader in home appliances and electronics, recently provided much-needed relief to the communities of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, Rizal, from August 1 to 3, and Barangay Malanday in Marikina City, from August 9 to 11. The initiative offered residents severely affected by Typhoon Carina a three-day free laundry service and appliance check-up.

As part of LG's ongoing commitment to CSR and community service, LG established a mobile laundry station in the center of the barangays, providing essential aid to families still recovering from the typhoon's destructive impacts. LG set up 11 washer and dryer units, operating from 8 AM to 5 PM, to offer free laundry services, ensuring that the community had access to clean clothing when they needed it most.

LG Philippines Managing Director, Mr. Nakhyun Seong at the free laundry assistance activity

Residents of Barangay Anak Pawis 2, Cainta, Rizal avail of free laundry services from LG

The service camp provided assistance to a total of 131 families in Barangay Planters and 149 families in Barangay Anak Pawis 2, benefiting 280 families across both barangays. In Marikina, an additional 287 families from Barangay Malanday were served, bringing the total number of families supported by LG's initiative to 567.

LG Philippines Service Camp booth for free services to the families affected by the typhoon

The mobile laundry stations, equipped with state-of-the-art washing machines and dryers, provided residents with the convenience of having their clothes washed and dried for free. Alongside this, LG’s team of skilled technicians offered free service check-up, minor repairs, and even discounted prices for washer parts for home appliances, helping residents restore their homes to working order.

Residents of Barangay Planters, Cainta, Rizal avail of free laundry services from LG

Abenson and Smile Serve, their sales/service partner, also gave support for the LG Service Camp and extended help to the families affected by the typhoon. Abenson rolled out their CSR campaign Abenson Project Cares by donating laundry detergents and fabric conditioners along with foldable fans to the families who participated.

LG Philippines Managing Director, Mr. Nakhyun Seong emphasized the company’s dedication to aiding communities in times of need. “Through this initiative, we aimed to provide practical help and a sense of comfort to the residents of Cainta and Marikina. It’s our way of showing that LG is a partner in the journey to recovery and resilience.”

Residents from Brgy. Malanday, Marikina City line up for free laundry services from LG

LG Electronics remains committed to supporting communities in need and will continue to explore opportunities to extend its services and aid to other areas affected by natural disasters across the Philippines.

CHERRY Cares re-links their partnership with Pelli-San Corporation

Tweet

CHERRY's Corporate Social Responsibility arm, CHERRY Cares by MSN Foundation Inc., renews a partnership with Pelli-San Corporation to strengthen the Be Cool in School Program for indigent students from different schools.

Headed by Ms. Michelle Ngu-Cinco, the Board of Trustees Treasurer of MSNFI, the foundation is set to expand its beneficiaries to 10,000 grantees. Along with the representatives in MSNFI: Ms. Venus Tan-Ngu, President; Ms. Agnes Conopio, PR-CSR Head; and executives in Pelli-San Corporation, Ms. Michelle F. Pellices, President; Ms. Kitanya Nadine F. Pellicer, Vice President; Mr. Kyle Albert Miguel F. Pellicer, Director; Ms. Katrina Isabel F. Pellicer, Treasurer; and Mr. Joseph Byron Z. Aquino, National Sales Manager, CHERRY Cares and Pelli-San Corporation plan to allocate the donations in various schools in Manila, Bacolod, Iloilo, Ilocos, Ormoc, Albay, and Sorsogon.

"The renewed partnership between our foundation and Pelli-San Corporation really created a strong relationship as co-partners in bringing forward an accessible education to Filipino children and students. It is a privilege that we can add support to the academic sector, so we ensure that we widen the target beneficiaries as time goes by," shares Ms. Venus Tan-Ngu, President of MSNFI.

Moreover, this project has been steadfast in bringing the initiative to promote the quality of education as well as providing educational equipment and other related learning materials to public schools and non-profit educational institutions in far-flung areas or those with limited resources. Through the partnership with Pelli-San Corporation, 10,000 pieces of UNI 3-in-1 Eco Pens will be included in CHERRY Cares' Bags of Hope. These bags and packages included will hopefully become a partner for their learning process.

Ultimately, this annual project will operate during the school openings. In taking this advocacy as a step towards a brighter future, both corporations are driven by the core values that establish the desire to help and advocate for children's right to a basic education.

"We hope that we can expand the reach of this program to far-flung areas and see that they all have access to learning resources. It is in our mission to be a continuous support for these initiatives as we commit to improving the quality of education and life of Filipinos," adds Ms. Michelle F. Pellices, President of Pelli-San Corporation.

Cebuana Lhuillier Elevates Commitment to Empowering Filipinos Through Alternative Learning Program

Tweet

Jean Henri Lhuillier and Cebuana Lhuillier Foundation Inc. (CLFI) reaffirm their dedication to enhancing the lives of Filipinos through their impactful initiatives. At the forefront of this commitment is the Alternative Learning Program (ALS), a groundbreaking initiative in collaboration with the Department of Education (DepEd).

The company recognizes the imperative role of education in shaping competent and productive individuals. To achieve this, the Foundation has strategically positioned ALS Community Learning Centers (ALS-CLCs) across the country.

CLFI has successfully established 155 ALS-CLCs across 70 provinces and reached 60,000 learners, marking significant progress in its mission to address educational gaps and empower learners from various regions. But beyond these impressive figures, the ALS boasts a commendable 63.36% passing rate, a testament to its holistic approach and program offerings.

This success is fueled by the program’s comprehensive curriculum, coupled with the unwavering dedication of ALS educators, who receive full support from CLFI. The Foundation ensures that educators are equipped with the necessary resources and assistance to deliver quality education, further enhancing the impact of the program.

One of the ALS educators who exemplifies the positive impact of this support is Evie Madolid, an ALS Educator from Malabon. Madolid expressed deep gratitude for the invaluable assistance received from Cebuana Lhuillier, which fosters an environment where educators can inspire and guide learners effectively.

He said, “I’m very thankful to Cebuana Lhuillier for extending their help to the program, where they provided laptops, projectors, and other supplies that we can use to enhance the quality of our teaching."

“I feel so proud of my students and feel so fulfilled. They expressed their gratitude, saying that ALS has given them another chance to fulfill their dreams. Some of my students have reached out to me, sharing the good news of their achievements. I have a student who is now a police officer; some have become my co-teachers; others are now working abroad; and some have even started a small business. Finally, I can say that they really are successful,” he added.

This testament underscores Cebuana Lhuillier’s commitment not only to the learners but also to the educators, who play a pivotal role in shaping the success stories emerging from the ALS program. By providing comprehensive support, Cebuana Lhuillier ensures that ALS educators can continue to make a meaningful impact on the lives of their students, creating a ripple effect of positive change within communities.

“Education has always been deeply personal advocacy for me. I believe that it holds the key to unlocking the full potential of individuals and communities alike. To achieve this, it is essential to prioritize the empowerment of educators. They are the backbone of our education system, guiding and inspiring the next generation of changemakers. At Cebuana Lhuillier, we work tirelessly to ensure that they are equipped to deliver the highest standards of education,”said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.

Cebuana Lhuillier continues to be a beacon of hope, championing education and empowerment through its ALS program. By addressing the unique needs of out-of-school youth and adults, the company is making significant strides in shaping a brighter future for communities across the Philippines.

Pawsitively Impactful: CHERRY Cares supports Animal Shelters through its Project Pa-Help Paw

Tweet

CHERRY Cares, the Corporate Social Responsibility (CSR) arm of CHERRY Philippines, has embraced a commitment to support local animal shelters through its project Pa-Help Paw.

The special project Pa-Help Paw started in December of 2021. It strives to promote animal welfare by giving food, medications, CHERRY Pet products, and other necessities to predetermined animal rescue agencies and recipients.

At the core of CHERRY Cares’ initiatives lies a genuine concern for our four-legged friends. By reaching out to San Mateo Municipal Pound and House of Strays, the company has taken significant steps to address the growing challenges faced by these shelters. Dog food, cat food and pet shampoo were allocated to aid the overall maintenance of the facilities.

“When we say inclusivity, this includes our fur families through our Pa-Help PAW Project. This is one of our ways to give back and create a happy and healthy relationship with our pets. Let us treat them as part of our family and give them equal rights rather than just co-existing,” says Ms. Agnes Conopio, PR-CSR Head, CHERRY.

This initiative has unlocked our fur-mily’s strong bonds with their humans and encouraged positive behaviors free from abuse, neglect, and abandonment.

Learn more about CHERRY and its other CSR programs through:

Cherry Cares by MSN Foundation Inc Facebook Page: https://www.facebook.com/CherryCaresbyMSNFI

________________________________________________________________________

CHERRY caRES is the Corporate Social Responsibility (CSR) principle of Cherry Mobile that stands for Customers, nAtural Resources, Employees, and Society. It embodies the deep desire of the company to give back, share, care, and create a positive impact not just for its own people but more for the greater whole. Since 2011, CHERRY caREs laid the groundwork for the establishment of MSN Foundation, now the corporate foundation of CHERRY. It has spun various education, health, environment, livelihood, and community development programs in the hope of improving lives and igniting change in the nation one community at a time.

LG PH Marks a Milestone: Life's Good Day 2023

Tweet

LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

ASUS solidifies commitment to sustaining an incredible future, collects over one ton of recyclable waste with CORA

Tweet

ASUS solidifies its commitment toward an incredible, sustainable future and its thrust toward a circular economy and collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA). 

--------------------------------------------------------

ASUS culminates its partnership with the nonprofit organization CORA after a successful three-phased project that involved ASUS employees, partners, dealers, and the public in its thrust toward sustainability and reducing plastic waste.

--------------------------------------------------------

The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.

“At ASUS, we believe that innovation and sustainability go hand in hand. As we continue innovating our products, we strive to be more sustainable. We are immensely thankful for everyone, including our partner CORA, the ASUS Philippines employees, our partners, dealers, and all the Filipinos who helped us in this meaningful mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet,” ASUS Philippines Country Manager George Su said.

In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. It received numerous environmental certifications and accolades for its revolutionary engineering and design. Early this year, ASUS launched the most sustainable Zenbook ever, the Zenbook S 13 OLED (UX5304), underscoring the company’s 2025 Sustainability Goals and its commitment to environmental stewardship. Taking a significant step toward circular product design, the Zenbook S 13 OLED is an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle, from material use and manufacturing to assembly, use, and end-of-life.

Circular economy starts with us

ASUS held a knowledge-sharing activity with its employees dubbed ASUStainable Solution: Circular Economy Starts with Us. CORA and its Circular Center Women Champions (CCWC) presented the country’s current plastic situation. They educated ASUS employees on how they can contribute to a circular economy by recycling typical household wastes, such as plastic bottles. Aside from instilling personal change, the workshop encouraged employees to disseminate what they learned to their family and friends. After the seminar, a two-month recycling activity among ASUS employees was held, where they collected plastic bottles, soft plastics, sibak, colored paper, and cartons. These office and home wastes were collected through CORA’s Eco-Ikot Center pop-up, where dedicated trash bins were set up in the ASUS office. ASUS employees generated 840.6 kg. total waste. The waste collected was then brought to CORA’s partner Sentinel Upcycling Technologies to transform them into high-quality products such as benches, school chairs, and mobile trash bins.

Under the innovation and value creation pillar of the ASUS 2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA to aid them in their administrative tasks. This includes recording data from their Eco-Ikot Center in Parañaque City and managing other programs and campaigns with public and private organizations.

The CORA Eco-Ikot Center is an inclusive and holistic recycling system that allows communities to exchange recyclables for points, which can be redeemed for various incentives. The first of its kind in the Philippines and the world, CORA’s Eco-Ikot Center provides a sustainable solution to the plastic pollution crisis.

ASUS x CORA Mall Caravan

For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups in three ASUS Exclusive Stores, making it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. The CCWCs educated them and other mallgoers what is circular economy and the benefits of recycling common plastic waste.

Mallgoers were also able to experience the Zenbook S 13 OLED and learned the importance of supporting and using eco-friendly products, further cementing ASUS’ sustainability thrust.

The ASUS x CORA Mall Caravan collected over 1,100 plastic bottles, equivalent to 28.5 kg. It was held at SM Cyberzone in Megamall, North EDSA, and Mall of Asia.

Celebrating International Coastal Cleanup Day

For the final leg, ASUS celebrated 2023 International Coastal Cleanup Day by combing the shore of Las Piñas-Parañaque Wetland Park (LPPWP) of trash and debris led by Zenbook S 13 OLED Ambassador and CORA Founder Antoinette Taus, together with volunteers from ASUS employees, media, influencers, partners, and dealers. This joint effort of 75 volunteers collected 646.2 kg. of plastic waste, Styrofoam, rubber materials, and stuffed toys. The trash accumulated was segregated to send the recyclable materials to CORA’s recycling partner.

The data collected during the event will help CORA and government agencies address the dire waste problem in Manila Bay. The LPPWP is part of the Manila Bay coast and was reported to carry an estimated 9.46 billion pieces of plastic waste.[i]

United Nations Goodwill Ambassador and CORA Founder Antoinette Taus also shared, “We need to reduce our waste overall and make sure that the waste we do produce ends up in the right places, to the circular economy.”

The collective efforts of ASUS Global and its local markets contributed to the significant strides in sustainability focus areas. In the recently announced ASUS 2022 Sustainability Report, the global technology leader detailed that it exceeded ENERGY STAR standards by 34%. Its eco-friendly products also accounted for 87% of total product revenue. These and more led ASUS to bag multiple 2023 Asia Sustainability Reporting Awards and receive international recognition. ASUS will continue to create local and global initiatives toward being a net-zero enterprise in 2050.