“I Am Forest Lake” program honors stakeholders behind the Forest Lake’s success

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Life Achievement Award Presentation - From left: President & CEO, Alfred Xerez-Burgos III, Mr. Antonio V. Syyap (2nd from left), receiving the Life Achievement Award, and Chairman, Alfred Xerez-Burgos Jr.

Forest Lake Development Inc. capped the year 2024 by presenting an initiative that aims to celebrate the success-driven people behind Forest Lake, the country’s leading memorial park developer.

Aptly called “I Am Forest Lake,” the program takes immense pride in the employees, sellers, and sales leaders who continue to propel the company to its coveted status in the industry. By showcasing their stories and their vital roles in Forest Lake’s growth, the initiative affirms how the company values its people, builds their morale, and fosters loyalty and a sense of belonging among them.

For one, “I Am Forest Lake” motivates the company’s sales leaders by acknowledging their accomplishments, stressing on their crucial role in Forest Lake’s success.

“I Am Forest Lake” likewise spurs clients and customers to share the trust and satisfaction they experience as they avail of Forest Lake’s services, highlighting how the company offers comfort and support in meaningful ways.

At the event held last December 3 at the luxurious Okada Hotel, “I Am Forest Lake” validated the company’s commitment to fostering deeper emotional connections with their stakeholders. This was achieved by relating the personal success stories of employees and sellers and through testimonials that reflect on Forest Lake’s mission on families and communities. These in turn revealed the heart and humanity that lie at the center of any successful business.

Forest Lake President and CEO Alfred Xerez-Burgos III underscored this point, saying, “At Forest Lake, our success is built on the dedication of our employees, sales leaders and sellers, and the trust of our clients. Through ‘I Am Forest Lake,’ we celebrate the people who make our mission of care and service possible.”

Among the many people who were honored at the event was Ruperto Rivera Jr., Group Chief Finance Officer for Forest Lake. Rivera was awarded for his twenty years of service with the company, a tenure marked by excellence and loyalty.

Life Achievement Award Presentation - From left: Chairman, Alfred Xerez-Burgos Jr., President & CEO, Alfred Xerez-Burgos III, Mr. Antonio V. Syyap (3rd from left), receiving the Life Achievement Award, Treasurer & Managing Director, Jose Antonio Xerez-Burgos, and Group CFO, Rupert L. Rivera

Exhibit Gallery: I Am Forest Lake 2024 Service Awardees

President & CEO, Alfred Xerez-Burgos III, takes a moment to appreciate the gallery honoring Forest Lake's 5-year, 10-year, and 20-year service awardees. Their dedication and contributions remain an integral part of the company’s success and legacy.

Rivera expressed his gratitude for the recognition, saying, “As someone who has been part of Forest Lake for two decades, I am deeply honored to be part of this celebration. It reminds us all that our work is not just about numbers—it’s about people, families, and the legacies we help create.”

Forest Lake’s clients were equally jubilant as they spoke at the event about the positive impact Forest Lake’s services have had on families and communities.

Hailing the contributions of all these stakeholders is an act of gratitude on the part of Forest Lake. “Our employees and sellers are the heart of Forest Lake,” HR Director Jose Antonio Xerez Burgos asserted. “Their stories of perseverance and dedication inspire us to continuously improve and create a workplace where everyone feels valued.”

All in all, “I Am Forest Lake” empowered everyone in attendance to stay on track as they make Forest Lake not just a memorial park developer, but a “community built by people, for people.”

I Am Forest Lake 2024 Service Awardees

A proud celebration of Forest Lake's 5-year, 10-year, and 20-year service awardees, recognizing their unwavering commitment and valuable contributions to the company’s continued success.

I Am Forest Lake 2024 Service Awardees - Honoring the remarkable 10-year and 20-year awardees for their dedication, loyalty, and significant contributions that have helped shape Forest Lake's enduring success.

From left: Maria Susana U. Pactanac (10 years), Ivy Avril M. Alvarez (10 years), Myra B. Cabrera (20 years), and Ruperto Sancho L. Rivera Jr. (20 years).

A Serenade for the I Am Forest Lake 2024 Service Awardees

A heartfelt serenade fills the room, honoring the dedication and loyalty of the awardees during the awarding ceremony. A tribute to their years of service and invaluable contributions to Forest Lake's success.

Executives and managers joined in celebrating the 5-year, 10-year, and 20-year service awardees, honoring their dedication, hard work, and invaluable contributions to the success and growth of Forest Lake.

From left: Chairman Alfred Xerez-Burgos Jr., President & CEO Alfred Xerez-Burgos III, Mr. Antonio V. Syyap, Life Achievement Awardee, Treasurer & Managing Director Jose Antonio Xerez-Burgos, and Group CFO Rupert L. Rivera, 20-year service awardee.

For more information, interested customers may view Forest Lake’s official Facebook page at fb.com/forestlakememorialparks and Instagram @forestlakememorialparks.

Forest Lake brings together Undas and Christmas with Undasko 2024

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Undas, the annual tradition of observing All Saints’ and All Souls’ Days, can sometimes be an awkward time for Filipinos. Coming as it does in the run-up to the Christmas holidays, the event appears to be a somber prelude to the most exuberant and festive season of the year.

From left: Group CFO Rupert L. Rivera, Vice Chairman Alfred Xerez-Burgos, Jr., Chairman Antonio

V. Syyap, Director for Business Development & Digital Juan Carlos Xerez-Burgos, and President &

CEO Alfred Xerez-Burgos III

Contrary to this view, however, Undas can be reframed as a wonderful opportunity to fulfill a time-honored custom while indulging in happy reminiscenses of our beloved departed. With this in mind, leading memorial park developer Forest Lake recently presented “UNDASKO,” its way of celebrating Undas and Christmas in one joyous and heartwarming event.

With UNDASKO (a portmanteau of “Undas” and “Pasko”), Forest Lake showed that Filipinos may celebrate the shared values of two cherished Filipino holidays, and further deepen family bonds in the process. UNDASKO 2024, in particular, stressed on the importance of honoring family legacies and highlighted how celebrating one’s holidays at Forest Lake offers a unique sense of community and connection.

To kick off the festivities, Forest Lake featured simultaneous Christmas tree lighting rites across all Forest Lake parks. This not only created stunning light displays in Forest Lake’s vast memorial parks, but also served as a beautiful tribute to departed loved ones. The marvelous sight of Christmas trees all ablaze during UNDASKO reminded everyone that our dearly beloved will always have a place in our home and hearth.

Kicking off the spirit of Undas 2024, Forest Lake proudly held its annual Christmas Tree Lighting

Ceremony. Leading the celebration is our President & CEO, Alfred Xerez-Burgos III (5th from

left), joined by (from left) Group CFO Rupert L. Rivera, Vice Chairman Alfred Xerez-Burgos, Jr.,

Chairman Antonio V. Syyap, and Business Development & Digital Director Juan Carlo Xerez-

Burgos.

UNDASKO also gave Forest Lake the perfect time to extend its “gifts of gratitude” to lot owners. These came in the form of exclusive promotions and discounts, complimentary services, and branded merchandise. Forest Lake likewise underscored how its unique provisions, such as its Total Memorial Care services, make it easier for families to plan for the future with peace and dignity.

In addition, Forest Lake took the opportunity to promote its exclusive deals on memorial lots; its Libing Anywhere interment services; the Libre Burol for families availing of interment services; and QRonicle, the digital storytelling platform for loved ones.

In celebrating Forest Lake’s first-ever UNDASKO, Forest Lake President and CEO Alfred Xerez-Burgos III affirmed how the best gift family members can give each other would be to create fresh new memories by indulging in quality time together.

“UNDASKO is our way of encouraging families to honor their loved ones while sharing in the joy of the holiday season,” said Xerez-Burgos. “It’s a unique experience that celebrates life, love, and memories.”

Xerez-Burgos likewise assures families that at Forest Lake, there is always joy and comfort in remembrances. “Through events like UNDASKO, we hope to offer families meaningful ways to feel close to their loved ones.”

Celebrating the holiday season during Undas! Forest Lake Memorial Park lights up simultaneously across Luzon, Visayas, and Mindanao with dazzling Christmas trees, bringing unity, hope, and joy to this meaningful time of remembrance.!

 The Forest Lake team and executives come together to celebrate the spirit of the season during the Christmas Tree Lighting ceremony.

"Forest Lake sellers join the executives in spreading holiday cheer during the Christmas Tree Lighting celebration.! 

Due to the positive response to the UNDASKO festivities, Forest Lake hopes to turn the event into a revered annual tradition, and continue innovating on the concept by adding fresh elements and creating more community-focused experiences.

Forest Lake also invites those who relished the UNDASKO festivities to learn more about how Forest Lake ensures their family’s peace of mind and secures their future, and how they make memorial care smoother and easier for everyone involved. Interested individuals may visit and contact Forest Lake to learn more about the services it offers.

With its innovative and customer-centric approach, Forest Lake seeks to continue innovating and making memorial care more approachable. As the leader in memorial park services, Forest Lake looks to further provide convenient and personalized services to prepare clients for the inevitable. For more information, interested customers may view Forest Lake’s official Facebook page at fb.com/forestlakememorialparks, and Instagram @forestlakememorialparks. ​​Check out the viral video on Facebook, Instagram, and Tiktok.