Gatorade Proud to Fuel FIBA Basketball World Cup 2023 Milestones

Tweet

The FIBA Basketball World Cup 2023 concludes with Europe as the new powerhouse in the biggest sports spectacle anticipated by more than 12,000 fans. Gatorade, the World’s No. 1 Sports Drink in the World, congratulates Germany for it sweeping campaign, capped off by an 83-77 triumph over Serbia at the finals match.

As the official sports drink of the FIBA Basketball World Cup 2023, Gatorade joins FIBA in bringing the biggest hoop spectacle to life. Hosted in not one but three countries for the first time, the FIBA Basketball World Cup 2023 set multiple milestones – including the most-attended FIBA game held at the Philippine Arena on August 25 with a record-breaking crowd of 38,115. This even surpassed the 32,616 previously set in the 1994 games when Team USA defeated Russia, 137-91, for the gold medal.

Manila co-hosted the event with Okinawa and Jakarta wherein the latter posted a new mark in attendance during the group stage matches – a total of 111,000 spectators from August 25 to September 3 held at the newly built Indonesia Arena Stadium. It was the highest ever achieved in Indonesian basketball, according to Indonesian State-Owned Enterprise Minister Erick Thohir.

Basketball is life for many Filipino fans which is why Gatorade was present both on and off the court. Only the Number 1 Sports Drink can bring fans closer to the action with halftime segments, namely the 3-Point Shootout and the Gatorade No Sugar Fit-O-Meter. Gatorade also surprised fans queuing for snacks outside the court with a Gatorade shooting game and a Gatorade No Sugar bike challenge. For those who couldn’t watch the games in person, Gatorade partnered up with supermarkets, gearing the fans with sports bottle and ticket raffles.

This made for a truly unforgettable basketball experience here in the Philippines, as it brought together fans and supporters from all over the world to our very own homecourt. All teams that qualified to the quarterfinals and the classification stage matches were welcomed by basketball obsessed Filipinos - truly a one-of-a-kind event where world-class basketball talents were on full display. Even after Gilas Pilpinas ended its campaign with a morale-boosting 96-75 triumph over China on September 2, Filipino fans showed tremendous love for the game, played passionately by all teams.

Team USA was a treat for the fans, composed by an all-star NBA squad with champion coaches, Steve Kerr and Erik Spoelstra. Notable players included Austin Reaves and Anthony Edwards. NBA stars playing for their home countries, Luka Dončić and Shai Gilgeous-Alexander, were highly anticipated by fans. However, Germany and Serbian players dominated the courts – leading to a European showdown.

“Even if nobody asked me, but I’m going to say it, I really appreciate it. It was so amazing. So many fans (here) support me,” said Doncic, the star player of the Dallas Mavericks said even after watching his team got beaten by Canada during the quarterfinal match.

Pinoy fans also gave their support to the other teams like Canada led by Dillon Brooks, Serbia bannered by Bogdan Bogdanovic and Germany spearheaded by Dennis Schroder. In between these milestones, world-class performance and sportsmanship were showcased by basketball players and sports enthusiasts – all fueled by Gatorade, the World’s No. 1 Sports Drink.

Finals Most Valuable Player (MVP) Dennis Schroder led their country’s team to its first ever FIBA Basketball World Cup title.

As the official sports drink, Gatorade celebrates the glory of basketball – the world class performance of the players and the love for the game of every basketball aficionado.

Gatorade No Sugar Philippines: Quenching the Nation's Thirst for Fitness Healthier and Tastier

Tweet

With the Filipino populace becoming increasingly conscious about fitness and health, the demand for hydration fit for a healthy lifestyle has skyrocketed.

In fact, the Philippines has witnessed a robust rise in its fitness culture in recent years. City streets that were once filled with vehicles now see morning runners and cyclists; parks that used to be quiet are buzzing with dance and Zumba classes. The country has also seen a swift rise in the number of fitness studios that offer indoor cycling, high intensity group workouts, yoga and other similar activities.  This shift has not just been about achieving a certain body aesthetic; it's about a comprehensive approach to well-being, encompassing both mental and physical health.

Clearly, more and more people are making exercise a part of their daily routine, and because of this, hydration has become more important than ever. Enter Gatorade No Sugar — a game-changer in the landscape of electrolyte drinks.

New Wave in Hydration

Given its history of studying the best athletes all over the world, Gatorade has always been at the forefront of innovation and the Leader in the Science of Hydration. With its constant thrust for continuous research, Gatorade commits to helping athletes and fitness enthusiasts get the most out of their performance. [KS1] 

This thrust for innovation is what led Gatorade to develop its newest product - Gatorade No Sugar - which provides all the electrolytes of Gatorade with no sugar or calories. In today’s active and fast-paced environment, essential minerals are a must. This makes Gatorade No Sugar the perfect drink for casual exercisers and daily movers who simply need electrolytes to power through their health and fitness goals.

Because some people don’t need the extra sugar and calorie intake as competitive athletes with rigorous training routines, Gatorade No Sugar is naturally sweetened with Stevia. This makes for a refreshing and delicious drinking experience without worry or guilt. Gatorade No Sugar is available in Citrus Quench and Blue Bolt.

Gatorade No Sugar is available in Citrus Quench and Blue Bolt variants at SRP PHP 40.00 for 500 ml bottles.

At the end of the day, you don’t have to be a professional athlete to enjoy the benefits of Gatorade. Fitness is for everyone, and Gatorade No Sugar can be your partner for all your fitness goals.

Gatorade No Sugar in the Philippines is truly a testament to how brands can evolve in sync with the health needs and preferences of their consumers. As Filipinos continue to embrace a fitter and healthier lifestyle, it is essential to have sports and beverage brands that support this journey. In a nation that celebrates life with zeal, staying fit and hydrated is not just a choice; it's a way of life. And with the right partners like Gatorade No Sugar, the journey becomes even more enjoyable and fulfilling.[SK{2] 

More About Gatorade

The Gatorade Company, a division of PepsiCo, provides sports and fitness performance innovations designed to meet the needs of athletes and exercisers at all levels and across a broad range of sports and activities. Backed by more than a 40-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the needs of consumers, the latest development in the Philippines being Gatorade No Sugar, which contains all the electrolytes of Gatorade without the sugar and calories for fitness exercisers.

Established 20 years after Gatorade was developed, the Gatorade Sports Science Institute helps athletes optimize their health and performance through research and education in hydration and nutrition science.

---

 [KS1]We need to strengthen the equity of Gatorade in this portion. Hence it is critical to include:

Build up Gatorade's superiority:

1) Gatorade is the leader in the Science of Hydration

2)  Gatorade hydrates better than water

To add, highlight Gatorade's thrust for continuous research and innovation to help athletes and fitness enthusiasts to get the most out of their performance.

 [SK{2]This entire section seems like a repeat of the earlier sections. Please review and see if necessary. Either cut or incorporate ideas here that were not mentioned in the earlier portions.

How Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, becomes a part of athletes’ winning legacy

Tweet

Dwight Ramos has powered through rigorous training sessions and tune up games against select teams from Europe, as well as the Ukraine U-21 team in Estonia and Lithuania.

This Gilas Pilipinas key player refuses to be slowed down by injury — and a big part of injury prevention is proper exercise and hydration. By fueling up and replenishing electrolytes lost during games and practice, Ramos doesn’t miss out on any session in between flights from Manila to China for tune up games.

Now in the final stages of Gilas’ prep behind closed doors, Ramos can go the extra mile with Gatorade, the official electrolyte partner of the FIBA Basketball World Cup 2023.

Staying hydrated is the key to longevity - proven quite a number of times by another key player for Gilas and resident import of Barangay Ginebra - Justin Brownlee - who had to learn this lesson the hard way.

Amidst uncomfortable playing conditions in the Cambodia Southeast Asian Games earlier this year, Brownlee battled with cramps and had to miss a crucial part of the match due to fluid loss.

“His legs were cramping up due to the heat and exhaustion,” said Gilas Pilipinas coach Chot Reyes when the Philippines lost 68-79 to host team Cambodia in a match played under 41-degree weather.

However, the six-time PBA champion bounced back stronger and more determined than ever to lead Gilas in their redemption tour, bringing the SEA Games gold medal within reach.

After all, in every 40-minute, high stakes game, players need to give their all while battling fatigue and exhaustion. That’s why Gatorade, the official electrolyte drink of the FIBA Basketball World Cup 2023, plays a valuable role in the biggest basketball stage.

Players need to keep rehydrating with the necessary fluids and replacing lost electrolytes to keep them playing longer and the Gatorade formula has been proven to do just that by scientists, nutritionists, and world class athletes for more than 50 years.

With qualifying teams all over the world coming to the Philippines, the tournament can expect the world’s number 1 sports drink to keep world class players fueled up for every match.

To date, other countries have completed their lineup, while the Gilas Pilipinas coaching staff will finalize the final national roster after a round of friendly games with other participating countries.

Among those expected to play are Dallas Mavericks’ Luka Doncic (Slovenia), Denver Nuggets’ Jamal Murray (Canada), Oklahoma City Thunder’s Shai Gilgeous-Alexander (Canada), Utah Jazz's Lauri Markkanen (Finland), Chicago Bulls' Nikola Vucevic (Montenegro) and Gatorade’s own ambassador from the Minnesota Timberwolves, Karl Anthony Towns (Dominican Republic).

Representing the Philippines, Utah Jazz’s Jordan Clarkson will don the Gilas blue jersey, rallying the country’s best athletes towards victory

With these basketball superstars on the stage, Gatorade is sure to make history one bottle and one game at a time.

Gatorade No Sugar Sweat Fest Sets New World Record

Tweet

In an unprecedented gathering of health and fitness aficionados, Gatorade reinforces its stance as the leading hydration drink that caters to the health-conscious consumers through Gatorade No Sugar when it broke the Guinness World Record for the largest aerobic weight training class.

The record-breaking event, aptly dubbed Gatorade No Sugar Sweat Fest, gathered over a thousand fitness enthusiasts at the SM MOA grounds in Pasay City and broke the World Record for the Largest Aerobic Weight Training Class.

The record-breaking event, aptly dubbed Gatorade No Sugar Sweat Fest, gathered over a thousand participants at the SM MOA grounds in Pasay City. The record to beat was 978 and after the official count, 1,308 participants set a new World Record.

Manila sets a new Guinness World Record Guinness for the largest aerobic weight training class.

Leading the pack was no less than multi-awarded actress and the face of Gatorade No Sugar, Kathryn Bernardo. A fitness enthusiast herself, Kathryn confessed that she could not have asked for a better collaboration than with Gatorade No Sugar.

Leading the pack was no less than multi-awarded actress and the face of
Gatorade No Sugar, Kathryn Bernardo.

“I am very honored to be a part of the Gatorade team,” she enthused. “I move a lot so Gatorade No Sugar is the perfect companion whenever I break a sweat from various physical activities because it keeps me well-hydrated and makes exercising so much fun. Aside from enjoying Gatorade No Sugar because it has no sugar and no calories, it also tastes really good!”

Along with Kathryn, the participants were given a Gatorade No Sugar sweatshirt that revealed a secret message as the shirt got soaked in sweat. The message highlighted the importance of proper hydration when engaging in sports, fitness activities, and general active lifestyle. 

Gatorade No Sugar reinforces its stance as the leading hydration drink with the record-breaking Sweat Fest. Present at the event are PepsiCo representatives (L-R):  Cristina Sim (brand manager for non-carbonated  beverages), Melarie Javier (non-carbonated beverages lead),
Nitin Bhandari (general manager)

Celebrity Brand Endorser Kathryn Bernardo and PepsiCo brand manager for non-carbonated beverages Cristina Sim, speak about the importance of hydration especially with Gatorade No Sugar. 

Gatorade Endorser Kathryn Bernardo and Sweat Fest Host Sam YG entertaining
thousands of Sweat Fest participants.

“The truth is, we lose more than water when we sweat from doing physical activities,” says Ray Philip Pine, PepsiCo Marketing Director. “We also lose electrolytes and other important minerals such as sodium and potassium that are essential in helping us function at our best. Drinking Gatorade No Sugar rehydrates and replenishes the body with all the electrolytes it needs without sugar and calories.”

Hydrating with Gatorade leaves the body fueled and energized to perform at its peak. On top of that, it has no sugar and calories, making it the ideal drink for health-conscious and active people.

Aside from setting a new World Record, the festival also featured coaches and fitness experts who shared insights on hydration and wellness. Some of the partners invited were the Gatorade Sports Science Institute and the Philippine Society of Nutritionist-Dietitians.

“The Sweat Fest is indeed a milestone not just for Gatorade No Sugar but for the country,” Pine adds. “Not only we were able to prove that we could set a Guinness world record by gathering like-minded individuals; more importantly, we were able to impart the value of proper hydration with fitness enthusiasts, which is, more often than not, overlooked by many.”

Gatorade No Sugar comes in two thirst-quenching flavors: Citrus Quench and Blue Bolt. Now available in leading supermarkets, convenience stores, and online shopping platforms nationwide.

Kathryn Bernardo is the newest face of Gatorade Ion

Tweet

Gatorade Ion, the drink that’s best for everyday hydration, takes a step further into promoting this important hydration reminder to all Filipinos by officially welcoming popular young Filipino actress, host, and celebrity Kathryn Bernardo to its ranks as its newest brand ambassador in a catch-up session on Instagram Live last June 20.

Bernardo is the perfect personality to endorse Gatorade Ion—with her showbiz schedule, hobbies, and interests keeping her busy and regularly exposed to heat all the time, she always needs fluids to make sure she performs her best. Gatorade Ion’s optimal amount of fluids and ions and formula of low sodium, no preservatives, no artificial flavors, and colors are what keeps non-stop go-getters like her hydrated. 

“I’m so happy and very honored to be the newest endorser for Gatorade Ion,” said Bernardo. “I believe hydration is very important for anyone, especially in a warm country like the Philippines where everyone is always on-the-go. Gatorade Ion is the best way to help us avoid the dangers of being dehydrated. It is in citrus quench in flavor, which makes it so refreshing on a hot day. It’s my new favorite go-to drink, I swear.”

“We’re really excited to have Kathryn aboard for Gatorade Ion,” said IC Sta. Maria, PepsiCo Philippines Marketing Manager for Hydration. “Regular hydration every day is a must, and with her lifestyle, Kathryn is the ideal person to promote the benefits of staying hydrated.”

The catch-up session with Bernardo, hosted by her good friend and fellow celebrity Robi Domingo, revealed that she had taken advantage of the quarantine to pursue new activities, such as baking, watching K-dramas, and learning to play the piano, just to name a few.

And she also even gave a special message to boyfriend Daniel Padilla, who takes care of Bernardo and her family during the quarantine by bringing them goods and groceries. “Hindi enough ang thank you. Grabe lang yung alaga niya [sa aming lahat]. Hindi siya nagkulang—siya talaga yung nagse-set ng bar. I’m really thankful.”

No matter what we do and what we’re into, one thing that’s a must for everyone from all walks of life is the need for everyday hydration. The risks and dangers of dehydration, especially in a tropical climate such as the Philippines, are all too real—which is why we need to constantly hydrate.

To keep up with everything about hydration, everyday life, and Gatorade Ion’s newest partnership with Kathryn Bernardo, follow @gatoradeion on Facebook, IG, and Twitter. Stay hydrated with Gatorade Ion! Available in convenience stores and supermarkets nationwide. #GatoradeIon #EverydayHydratION