Santé Barley Takes the Lead in Boosting Running and Wellness in the Philippines

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One of a kind running series in the Philippines partners with Santé Barley to promote running as a way to live more, do more

From L-R: Andrea Intalan- General Manager Sante Fitness Lab, Joey Marcelo CEO, Sante, Jonah Rivera and Christian Marcelo- Santé Barley Triteam, Pauline Bulatao - Corporate Communications, Santé

In an exciting move to promote healthier living among Filipinos, Santé Barley, the barley authority in the Philippines, proudly announces its role as a co-presenter and the Official Nutrition Partner of HOKA Trilogy Run Asia 2024.

Since its inception in 2010, HOKA Trilogy Run Asia formerly known as RUNRIO Trilogy, has fueled the nation's passion for running, cultivating an active lifestyle, and nurturing a vibrant community of athletes and enthusiasts alike. Now that more Filipinos are embracing the sport and the running scene has matured, Santé Barley recognizes the significance of this partnership, marking a pivotal moment for the brand as it expands its reach and advocates for an active and healthy lifestyle.

The increase in the number of participants was evident during the opening race on April 8, with 8,000 runners taking part. Subsequently, more people have been registering, and organizers anticipate a turnout of at least 64,000 participants for this year’s HOKA Trilogy Run Asia.

Santé CEO Joey Marcelo expressed his enthusiasm, noting that this partnership represents a significant opportunity to promote healthier lifestyles among Filipinos.

“We are thrilled to partner with HOKA Trilogy Run Asia, not only to expand Santé Barley’s reach but, more importantly, to promote health and fitness across the Philippines. Just as Santé Barley is packed with nutritional benefits, we believe in holistic wellness, and this alliance presents an exciting opportunity to inspire individuals to live more and do more,” said Marcelo.

Marcelo also shared that within the Santé community, more employees and business owners are joining the races, making running a viable, affordable, and accessible choice to stay active.

“The beauty of running is that you can do it whenever and wherever you want. Whether you run solo, with groups, or even if you don’t join races like this and just set your own PRs (personal records), you can still enjoy the sport. So, I am really glad that we get to share this positive outlook on running within the Santé community and, of course, with the general public,” Marcelo added.

The partnership aligns perfectly with HOKA Trilogy Run Asia's mission of promoting inclusivity and encouraging Filipinos to confidently adopt a healthier lifestyle. With a growing number of participants in their races, HOKA Trilogy Run Asia is expanding its reach to locations across the Philippines. Santé Barley’s support will further fuel this enthusiasm, fostering a positive, health-conscious community through running.

The races will take place across six cities in the country, including Baguio, Cebu, Iloilo/Bacolod, Cagayan de Oro, and Davao, with a National Finals in Pasay, featuring a total of 19 races nationwide. Several races have already been completed but interested runners can check out the dates below to participate in the upcoming legs.

Schedule of Races:

●        Bacolod (July 28, 2024)

●        Pasay, Manila (August 4, 2024)

●        Cebu (August 18, 2024)

●        Cagayan De Oro (September 15 and October 27, 2024)

●        Baguio (September 29, 2024)

●        Iloilo (October 13, 2024)

●        Davao (October 20, 2024)

●        National Finals in Pasay (December 8, 2024)

In every race organized by RunRio Inc., Santé Barley sets up a booth where participants can enjoy Santé Barley products and experience the benefits of Santé before and after the race. This addition significantly enhances the overall race experience, providing runners with the necessary nutrition to perform and recover better.

Santé Barley’s digital presence will also play a role in promoting the said races, with the help of its e-branches in Luzon (including Baguio City), Visayas (Cebu, Iloilo, and Bacolod), and Mindanao (Cagayan de Oro and Davao). Santé Barley is also part of other Run Rio races like Earth Day Run, Clark Marathon, Manila Half Marathon, and Manila Marathon, further solidifying its commitment to promoting running as a way to live healthier lives.

Through this partnership, Santé Barley, RunRio Inc. and HOKA Trilogy Run Asia are not only promoting fitness and athleticism but also championing a lifestyle centered on well-being, vitality, and overall health. Together, they aim to inspire individuals of all ages and backgrounds to embrace the journey towards a healthier, more active future.

To learn more about Santé Barley and other Santé products, visit its website at mySanté.com.

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

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Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists.

Century Tuna Superbods 2024 Grand Winners Jether Palomo and Justine Felizarta

Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1st runner-up and an inspiring beauty and fitness enthusiast.

Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up.

The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical transformation and personal growth and their advocacies on self-love and self-improvement. Through the Century Tuna Superbods competition, Century Tuna together with the Superbods embraced the best version of themselves.

Century Tuna Superbods 2024 Ambassador Kathryn Bernardo

Held at the Marriott Grand Ballroom in Pasay, the star-studded Finals Night was headlined by Century Tuna Superbod Kathryn Bernardo who spearheaded the #BestYouEver movement as she brought the heat on with a breathtaking performance with the iconic dance group, GForce. Filipino indie band Lola Amour also performed their viral songs including “Raining in Manila”.

Century Tuna Superbods 2024 Celebrity Judges

Aside from the sizzling performances, the powerhouse lineup of judges included Miss Universe 2015 and Century Tuna Endorser Ms. Pia Wurtzbach-Jauncey, Primetime and Box Office Queen and Supermom Ms. Marian Rivera-Dantes, Philippines' Original Heartthrob Mr. Aga Muhlach, and Actor and Public Servant Mr. Richard Gomez. They are joined by PC&V Communications Inc. President Ms. Carol San Pedro, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

The Century Tuna Superbods Finals Night was front-lined by host actor Robi Domingo and Miss Universe 2022 R'Bonney Gabriel.

Featuring their healthy and fit physiques and inspiring #BestYouEver stories, the Superbods finalists showcased their charms and charisma wearing their lifestyle wear, Bench Activewear, swimwear, and resort wear on the runway before the announcement of the Top 8 Male and Top 8 Female Superbods for the Question and Answer portion.

Top 16 Superbods grand finalists were Jether Palomo, Jeff Ong, Aaron Davis, Carlo Adorador, Patrick Patawaran, Naia Ching, Nikko Nackaerts, Michael Ver Comaling, Justine Felizarta, Jessica Marasigan, Imelda Schweighart, Morena Carlos, Inka Magnaye, Julia Sucgang-Bonoan, Brooke Barredo, and Keylyn Trajano.

“You can authentically show who you are as a person. Ultimately, I didn't fall apart but fell into place. Now I wanna be able to use that social platform to continue to inspire others on their fitness journey on becoming their best you ever,” said Jether Palomo during the question-and-answer portion which won the hearts of the judges.

Justine Felizarta also said, “Winning Superbods is more than just a title for me. Even when there are a lot of challenges and obstacles along the way, I strive to be the best version of myself. I want to inspire more people to go out of their comfort zone and chase their dreams no matter how big it is.”

The finalists went through a series of activities and challenges where they got to showcase their wits, physical strength, and advocacies leading up to the Finals Night.

Among the special awards received by the Century Tuna Superbods during the Finals Night were the following: Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan; Super Stunner (Photogenic) - Aaron Davis and Jessica Marasiga; Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan; People’s Choice Award - Jether Palomo and Inka Magnaye; Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz; Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan; Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola; Ageless Award - Derick Hibaler and Miaow Ayesa; Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo; Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye; Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano; Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan; and E-commerce Superstar Award - Jether Palomo

“We cannot express how proud we are of the Century Tuna Superbods 2024 #BestYouEver finalists. Congratulations to Justine and Jether for leading the pack. We hope that your journey as Superbods will not end tonight and we hope you’ll continue your advocacy of inspiring other to be the best versions of themselves,” said Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

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CENTURY TUNA SUPERBODS 2024 WINNERS LIST

GRAND WINNERS

Century Tuna Male Superbod Grand Winner - Jether Palomo

Century Tuna Female Superbods Grand Winner - Justine Felizarta

1ST RUNNERS UP

Century Tuna Male Superbod 1st Runner Up - Patrick Patawaran

Century Tuna Female Superbod 1st Runner Up - Jessica Marasigan

SPECIAL AWARDS

● Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan

● Super Stunner (Photogenic) - Aaron Davis and Jessica Marasigan

● Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan

● People’s Choice Award - Jether Palomo and Inka Magnaye

● Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz

● Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan

● Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola

● Ageless Award - Derick Hibaler and Miaow Ayesa

● Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo

● Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye

● Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano

● Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan

● E-commerce Superstar Award - Jether Palomo

Century Tuna Superbods champion the #BestYouEver initiative at Superbods Underpants Run in Subic

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Century Tuna Superbods showcasing their unique and creative costumes during the Century Tuna Superbods Underpants Run

Wearing their unique and creative costumes from superheroes to tuna cans, the 36 Century Tuna Superbods finalists displayed their stunning physiques, undeterrable spirit, and ingenuity as they sprinted the 5KM run during the recently held Century Tuna Superbods Underpants Run at the Subic Bay Boardwalk.

The 2024 Century Tuna Superbods Underpants Run became an avenue for the Century Tuna Superbods to promote the #BestYouEver campaign by celebrating health and fitness and inspiring others to become the best versions of themselves.

Usually held before IRONMAN races, the Century Tuna Superbods Underpants Run kickstarted this year’s Century Tuna Full IRONMAN Philippines in Subic Bay last June 7, 2024

The run was participated by more than 500 runners, who also wore colorful and creative outfits, including this year’s Century Tuna Superbods finalists, Century Pacific Food Inc. executives, Century Tuna Superbod 2014 Grand Winner Mauro Lumba, Century Tuna Superbod 2022 Grand Winner Kirk Bondad and Century Tuna Guest Superbod Atty. Oliver Moeller.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Century Tuna Superbods 2024 finalist Patrick Patawaran was awarded the Best Costume during the run where he showed up wearing his Century Tuna can costume.

Anchored on the #BestYouEver campaign, Century Tuna championed personal growth and advocacies of the finalists including taking care of the environment. Before the run, Century Tuna also held its Saving Our Seas coastal clean-up in partnership with SBMA where the participants collected 32 sacks of plastic waste along the coastline of Subic Bay. This is also in preparation for the swimming stage of the IRONMAN competition.

Century Tuna Superbods Finalists during the Saving Our Seas coastal clean-up where they collected a total of 32 sacks containing plastic wastes

“The Century Tuna Superbods Underpants Run is more than just a celebration of fun and festivities. It exemplifies the strong sense of community that Superbods has fostered over the years, providing a platform for people to embrace and celebrate their passion for health and wellness. We are proud that our Century Tuna Superbods are always going above and beyond in promoting the #BestYouEver campaign. Our solid set of Superbods finalist truly embodies what it is to be a Superbod – inspiring, passionate, and committed. We are a month down to finals and we have seen them grow their advocacies together with Century Tuna,” said Mr. Greg Banzon, EVP and COO of Century Pacific Food Inc.

The Century Tuna Superbods 2024 embarks on the #BestYouEver campaign and the remarkable journeys of the Superbods to promote the best versions of themselves and inspire others. Prior to the Century Tuna Superbods Underpants Run, the finalists also joined several onsite and online challenges including the Century Tuna Metcon Battleground, NCC Marathon and HOKA Trilogy Run.

The #BestYouEver Finals night will happen on July 9 where the Century Tuna Superbods 2024 Male and Female grand winners will be named. The Grand Winners will receive Grand Winners will each receive cash prize worth PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo, Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver Launch

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The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9^th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists 

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9^th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

 

Century Tuna unveils Top 36 Finalists vying for Superbods 2024 Best You Ever

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Century Tuna Superbods 2024 Finalists

Century Tuna, the Philippines' leading tuna brand, finally unveiled the highly anticipated Top 18 male and female Finalists for Century Tuna Superbods 2024 Best You Ever who have inspiring stories to share as they strive for the healthiest and fittest versions of themselves with Century Tuna.

Launched in 2006, Century Tuna Superbods celebrates individuals who have embarked on remarkable journeys of physical transformation, personal growth, and a commitment to healthy living. Now in its 9th season, Century Tuna Superbods has become an iconic national fitness challenge and movement that motivates Filipinos to adopt a healthy and active lifestyle.

After a rigorous evaluation process including online and onsite auditions, the finalists were selected from hundreds of hopeful applicants, each with a unique and inspiring story to share. The finalists were announced at the recently held Century Tuna Superbods Final Callback Event at Ayala Malls Market! Market! in Taguig City.

Century Tuna Superbods Top 18 Male Finalists

The Top 18 finalists for the male category are Nikko Nackaerts, Tony de Oteyza, Angel Mallari, Jerico Ejercito, Jether Palomo, Kris Guevarra, John Jenric Saldivar, Michael Ver Comaling, Jose Vicente Sobrevilla, Patrick Patawaran, John Paulo Dela Cruz, Carlo Adorador, Aaron Davis, Jeff Ong, Enzo Bonoan, Derick Hibaler, Naia Ching, and Joshua David Spider Webb.

Century Tuna Superbods Top 16 Female Finalists

Meanwhile, the finalists for the female category are Monique de los Santos, Mariah Nicole Valdez, Justine Felizarta, Brooke Barredo, Lea Macapagal, Hazel Ortiz, Morena Carlos, Chrystel Mae Correos, Jasmin Ariola, Julia Sucgang-Bonoan, Nælah Alshorbaji, Clare Dacanay, Jessica Marasigan, Miaow Ayesa, Keylyn Trajano and Teodora Marie Reiss.

Completing the Top 18 female Superbods are Imelda Schweighart and Inka Magnaye who were announced as the two online wildcard contenders who were automatically named as Finalists.

The esteemed panel of judges evaluated the finalists' journeys including Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez, Multi-awarded Actress and Miss International 2016 Kylie Verzosa, and Century Tuna Superbods 2022 Grand Winners Kirk Bondad and Christelle Abello who shared their expertise and insights throughout the competition.

The finalists were evaluated through a walk-off to showcase their physiques, charisma, and stage presence and a question-and-answer portion to demonstrate their ability to share their fitness advocacies and wits.

“This year, Century Tuna Superbods does what it does best - bringing out the best in individuals. The ‘Best You Ever’ campaign is truly a game-changer in how we define healthy living in today's times, as portrayed by every passionate heart that accepted this year's challenge. Congratulations to our Top 18 male and female finalists who have shown what becoming their best selves truly means and how different it can be for everyone's journey. We are excited to know more about your journey and watch you inspire others,” said Mr. Carlo Endaya.

The Century Tuna Superbods Final Callback Event was hosted by Robi Domingo with special performances by Sheena Belarmino and Klarisse De Guzman.

Century Tuna Superbods embraced the "Best You Ever" campaign this year, promoting self-love and holistic self-improvement beyond physical transformation. The theme encouraged participants to become the best versions of themselves, led by its celebrity Superbod ambassador, Kathryn Bernardo.

Be on the look out for the finals night of Century Tuna Superbods 2024 Best You Ever Campaign in July and witness the glorious moment of naming this year’s #CenturyTunaSuperbodsBestYouEver winners.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at  https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Santé: Leading the Game in Health and Wellness Scene Through Acceleration and Innovation

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Discover the company's journey to staying at the forefront of empowering people to live more, do more.

More and more people are focusing on taking care of themselves, and this has created a big market for health and wellness products. The thriving industry emerged to promote health and act as catalysts for innovation and acceleration. 

Among these, Santé, one of the fastest-growing distribution and direct-selling companies globally dedicated to helping people live better lives, stands out. Through transformative products and services, they help people live better lives.

Santé is a big player in the ever-changing health and wellness industry, especially for Filipinos, who are now putting more focus on their well-being. They're always striving to be the best, and this has set new standards and completely changed how Filipinos think about taking care of their health. Now, Santé is sharing their story of acceleration and innovation — from grass to glass.

Integrating high-quality processes into barley production. Santé's success starts with their commitment to high-quality ingredients. They get their barley from New Zealand's clean fields, where modern technology works alongside traditional farming methods. These fields, located in Canterbury, carry the perfect soil for growing barley.

All Santé's farms in New Zealand are manned by highly skilled farmers who use top-notch equipment to grow the barley. Even though New Zealand's climate naturally helps crops grow well, Santé's farmers carefully check on the barley using advanced tools. This ensures every plant reaches peak freshness before harvest. And because of their careful approach, Santé's barley has earned a special organic certification from BioGro. This means they don't use harmful chemicals and follow strict environmental guidelines.

According to Santé New Zealand Managing Director Peter Hope, Santé considers the fusion of high-tech processes with eco-conscious practices pivotal in its mission to achieve acceleration and innovation.

“By prioritizing cleanliness, environmental friendliness, and sustainability, Santé remains steadfast in its pursuit of elevating standards and reaching new heights in the industry,” said Hope.

Driving innovation and acceleration through business programs. More than just its products, Santé is renowned for offering business opportunities to aspiring entrepreneurs. The company consistently pushes its boundaries through innovative programs tailored to adapt to the ever-evolving demands of the industry.

The Santé business program provides comprehensive education and training for individuals interested in starting their own business ventures. As a direct-selling company, Santé operates with a growth mindset, continuously striving to assist Filipinos in living better lives.

According to Santé CEO Joey Marcelo, innovation is the driving force behind Santé's relevance in the market, which is a philosophy that extends to their business owners. "This year, one of Santé's goals is to implement digital transformation across our processes and harness the power of Artificial Intelligence (AI). This initiative underscores our commitment to foster not only credibility but also paving the way for a brighter, transformative future in the health and wellness sector," Marcelo stated.

Presently, Santé actively engages with consumers through various platforms and strategies, with a primary focus on digital connectivity to reach a wider audience, particularly the younger demographic. This initiative is part of their global expansion strategy, as Santé has established its presence in 10 other countries, serving as a testament to their belief that transforming lives transcends geographical boundaries.

Extending health and wellness beyond the “glass”. While Santé Barley remains the company’s flagship product, Santé's commitment to wellness extends far beyond it. Santé offers a diverse range of health and wellness products and services tailored to meet the unique needs of its customers. From nutritional supplements and drinks enriched with barley such as Santé Barley Capsule, Santé Daily C, Fit N Trim, Fusion Coffee, Choco Barley, and Boost Coffee, to personal care products crafted with natural ingredients like Santé Natureal toothpaste and Moments sanitary napkins, Santé empowers individuals to live better lives.

Moreover, Santé has expanded its offerings beyond health and wellness products by establishing the Santé Leisure Club, Santé Fitness Lab, and they are now venturing into the food and beverage industry.

According to Santé Managing Director for the Philippines and Asia 1, Paul Caluag, Santé is continuously pursuing excellence, with acceleration and innovation at the core of their growth. “By offering holistic solutions that address the mind, body, and spirit, Santé goes beyond the traditional boundaries of wellness, inspiring a movement towards total well-being,” said Caluag.

Santé's journey serves as a testament to the power of innovation and acceleration in the health and wellness industry. Through its unwavering commitment to quality, sustainability, and consumer-centricity, Santé has not only redefined industry standards but also reshaped the way Filipinos approach health. Indeed, Santé continues to lead the way, proving that true acceleration and innovation know no bounds.

To learn more about the Santé and its health and wellness products and services, visit its website at mySanté.com.

Kathryn Bernardo unlocks a new chapter – #BestYouEver Era with Century Tuna

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Asia’s Superstar Star Kathryn Bernardo continues to make waves as she brings out her best self this year with the no.1 tuna brand in the Philippines, Century Tuna.

Flaunting her well-toned physique, Kathryn Bernardo is ecstatic to be part of the Century Tuna Superbods campaign which is a dream that has become a reality since her teenage years according to the star.

“I’ve always found the Century Tuna Superbods to be inspiring and being a part of this campaign feels like a dream come true. It’s an honor to become part of the Century Tuna Superbods and through this campaign, I hope that I’ll also become an inspiration for every Filipino to let them enjoy full, happy, and healthy lives,” said Kathryn Bernardo.

Leading the Best You Ever campaign, Kathryn started her fitness journey with her trainer, Mauro Lumba, who is also the Century Tuna Superbods 2014 Grand Champion.

As the Century Tuna Ambassador steps into a new phase of her life, she aims to inspire Filipinos to embody Century Tuna’s belief that every body can be a superbod through the Best You Ever campaign.

“Anyone can achieve the best version of themselves with the right discipline and determination, proper exercise and nutrition, and a good support system. So I encourage everyone to take that first step towards your 'Best You Ever' and join me in Century Tuna Superbods 2024! Let’s redefine fitness by embracing self-love, challenging growth, and inspiring others.,” Kathryn added.

Launched in 2006, Century Tuna's Superbods campaign has been a trailblazer in promoting health, fitness, and an active lifestyle. This year, their "Best You Ever" movement takes it a step further by advocating for self-love and holistic self-improvement. As the leading tuna brand, Century Tuna inspires consumers to embrace their journey toward becoming the best versions of themselves, physically and mentally.

At Century Tuna Superbods 2024 Best You Ever, all body types are welcomed and celebrated. Auditions are now open, check out this link for the #CenturyTunaSuperbodsBestYouEver mechanics: https://bit.ly/superbodkath.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates. ####

Santé Bags Innovative Health and Fitness Solutions Award at The Living Laurels 2024

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Santé, one of the fastest-growing distribution and direct-selling companies globally dedicated to helping people live better lives, wins the Innovative Health and Fitness Solutions at the inaugural The Living Laurels 2024 awards, an award-giving body organized by Malaya Business Insight.

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The prestigious award reflects Sante’s commitment to revolutionizing health, 

wellness industry in PH

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Santé HR Director Joyce Escorpiso (third from right) and Santé COO Mike Sibayan (fourth from right) receive the award during the ceremony.

The Living Laurels 2024 aims to honor individuals and companies that have risen above challenges to improve the quality of others' lives while advancing their industries. The category, which Santé won, recognizes health and fitness innovations, as well as industry leaders, who have adapted to customers' evolving requirements and preferences.

Santé COO Mike Sibayan, took center stage in accepting the prestigious award while highlighting Santé’s commitment to being the global provider of premium and high-quality health and wellness products and services.

“Since we started planting the seeds of barley in the highlands of New Zealand, to bringing the power of this product to the Filipino people, we have focused our attention on allowing every individual to live better lives through our products and our business offerings,” said Sibayan.

Established 17 years ago, Santé has consistently promoted health and wellness by providing high-quality products and business opportunities. Today, the company operates in 10 countries and has plans for further expansion in the future. Santé has also expanded its mission to continue businesses not just by direct selling but also through its expanded business line in retail. They opened Santé Leisure Club, Santé Fitness Lab, and are now venturing into the Food and Beverage industry.

“Our expansion embodies our steadfast mission to ignite transformative change and help Filipinos live better lives. This award stands as a testament to the relentless dedication, hard work, and innovative spirit that drive us forward,” said Santé CEO Joey Marcelo.

To learn more about the Santé and its health and wellness products and services, visit its website at mySanté.com.

Gatorade Proud to Fuel FIBA Basketball World Cup 2023 Milestones

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The FIBA Basketball World Cup 2023 concludes with Europe as the new powerhouse in the biggest sports spectacle anticipated by more than 12,000 fans. Gatorade, the World’s No. 1 Sports Drink in the World, congratulates Germany for it sweeping campaign, capped off by an 83-77 triumph over Serbia at the finals match.

As the official sports drink of the FIBA Basketball World Cup 2023, Gatorade joins FIBA in bringing the biggest hoop spectacle to life. Hosted in not one but three countries for the first time, the FIBA Basketball World Cup 2023 set multiple milestones – including the most-attended FIBA game held at the Philippine Arena on August 25 with a record-breaking crowd of 38,115. This even surpassed the 32,616 previously set in the 1994 games when Team USA defeated Russia, 137-91, for the gold medal.

Manila co-hosted the event with Okinawa and Jakarta wherein the latter posted a new mark in attendance during the group stage matches – a total of 111,000 spectators from August 25 to September 3 held at the newly built Indonesia Arena Stadium. It was the highest ever achieved in Indonesian basketball, according to Indonesian State-Owned Enterprise Minister Erick Thohir.

Basketball is life for many Filipino fans which is why Gatorade was present both on and off the court. Only the Number 1 Sports Drink can bring fans closer to the action with halftime segments, namely the 3-Point Shootout and the Gatorade No Sugar Fit-O-Meter. Gatorade also surprised fans queuing for snacks outside the court with a Gatorade shooting game and a Gatorade No Sugar bike challenge. For those who couldn’t watch the games in person, Gatorade partnered up with supermarkets, gearing the fans with sports bottle and ticket raffles.

This made for a truly unforgettable basketball experience here in the Philippines, as it brought together fans and supporters from all over the world to our very own homecourt. All teams that qualified to the quarterfinals and the classification stage matches were welcomed by basketball obsessed Filipinos - truly a one-of-a-kind event where world-class basketball talents were on full display. Even after Gilas Pilpinas ended its campaign with a morale-boosting 96-75 triumph over China on September 2, Filipino fans showed tremendous love for the game, played passionately by all teams.

Team USA was a treat for the fans, composed by an all-star NBA squad with champion coaches, Steve Kerr and Erik Spoelstra. Notable players included Austin Reaves and Anthony Edwards. NBA stars playing for their home countries, Luka Dončić and Shai Gilgeous-Alexander, were highly anticipated by fans. However, Germany and Serbian players dominated the courts – leading to a European showdown.

“Even if nobody asked me, but I’m going to say it, I really appreciate it. It was so amazing. So many fans (here) support me,” said Doncic, the star player of the Dallas Mavericks said even after watching his team got beaten by Canada during the quarterfinal match.

Pinoy fans also gave their support to the other teams like Canada led by Dillon Brooks, Serbia bannered by Bogdan Bogdanovic and Germany spearheaded by Dennis Schroder. In between these milestones, world-class performance and sportsmanship were showcased by basketball players and sports enthusiasts – all fueled by Gatorade, the World’s No. 1 Sports Drink.

Finals Most Valuable Player (MVP) Dennis Schroder led their country’s team to its first ever FIBA Basketball World Cup title.

As the official sports drink, Gatorade celebrates the glory of basketball – the world class performance of the players and the love for the game of every basketball aficionado.

Gatorade No Sugar Philippines: Quenching the Nation's Thirst for Fitness Healthier and Tastier

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With the Filipino populace becoming increasingly conscious about fitness and health, the demand for hydration fit for a healthy lifestyle has skyrocketed.

In fact, the Philippines has witnessed a robust rise in its fitness culture in recent years. City streets that were once filled with vehicles now see morning runners and cyclists; parks that used to be quiet are buzzing with dance and Zumba classes. The country has also seen a swift rise in the number of fitness studios that offer indoor cycling, high intensity group workouts, yoga and other similar activities.  This shift has not just been about achieving a certain body aesthetic; it's about a comprehensive approach to well-being, encompassing both mental and physical health.

Clearly, more and more people are making exercise a part of their daily routine, and because of this, hydration has become more important than ever. Enter Gatorade No Sugar — a game-changer in the landscape of electrolyte drinks.

New Wave in Hydration

Given its history of studying the best athletes all over the world, Gatorade has always been at the forefront of innovation and the Leader in the Science of Hydration. With its constant thrust for continuous research, Gatorade commits to helping athletes and fitness enthusiasts get the most out of their performance. [KS1] 

This thrust for innovation is what led Gatorade to develop its newest product - Gatorade No Sugar - which provides all the electrolytes of Gatorade with no sugar or calories. In today’s active and fast-paced environment, essential minerals are a must. This makes Gatorade No Sugar the perfect drink for casual exercisers and daily movers who simply need electrolytes to power through their health and fitness goals.

Because some people don’t need the extra sugar and calorie intake as competitive athletes with rigorous training routines, Gatorade No Sugar is naturally sweetened with Stevia. This makes for a refreshing and delicious drinking experience without worry or guilt. Gatorade No Sugar is available in Citrus Quench and Blue Bolt.

Gatorade No Sugar is available in Citrus Quench and Blue Bolt variants at SRP PHP 40.00 for 500 ml bottles.

At the end of the day, you don’t have to be a professional athlete to enjoy the benefits of Gatorade. Fitness is for everyone, and Gatorade No Sugar can be your partner for all your fitness goals.

Gatorade No Sugar in the Philippines is truly a testament to how brands can evolve in sync with the health needs and preferences of their consumers. As Filipinos continue to embrace a fitter and healthier lifestyle, it is essential to have sports and beverage brands that support this journey. In a nation that celebrates life with zeal, staying fit and hydrated is not just a choice; it's a way of life. And with the right partners like Gatorade No Sugar, the journey becomes even more enjoyable and fulfilling.[SK{2] 

More About Gatorade

The Gatorade Company, a division of PepsiCo, provides sports and fitness performance innovations designed to meet the needs of athletes and exercisers at all levels and across a broad range of sports and activities. Backed by more than a 40-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the needs of consumers, the latest development in the Philippines being Gatorade No Sugar, which contains all the electrolytes of Gatorade without the sugar and calories for fitness exercisers.

Established 20 years after Gatorade was developed, the Gatorade Sports Science Institute helps athletes optimize their health and performance through research and education in hydration and nutrition science.

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 [KS1]We need to strengthen the equity of Gatorade in this portion. Hence it is critical to include:

Build up Gatorade's superiority:

1) Gatorade is the leader in the Science of Hydration

2)  Gatorade hydrates better than water

To add, highlight Gatorade's thrust for continuous research and innovation to help athletes and fitness enthusiasts to get the most out of their performance.

 [SK{2]This entire section seems like a repeat of the earlier sections. Please review and see if necessary. Either cut or incorporate ideas here that were not mentioned in the earlier portions.