Superbod Movement goes beyond the stage: Century Tuna kicks off ‘Superbod Life’ Community

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On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

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Move super, fuel super, and live super with top-tier fitness and nutrition advice

& real-life inspiration for all

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This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Your Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life or by scanning the QR code below. Watch out for exciting giveaways and events happening this month for the Superbod Life community!

For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

DOH-FDA CFRR Permit No. 1787 s. 2025

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

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Bacolod City, Philippines– Coca-Cola Philippines has launched Lift, its newest invigorating drink powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness.

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.

To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas.

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.

Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online.

Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities.

The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event.

The event drew in thousands of active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.

"We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “ The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”

The crowd came together to mark the launch, savoring its bold and energizing taste.

Consumers across Western Visayas can now grab Lift in sari-sari stores and partner retailers. More regional rollouts, pop-ups, and promotions are on the horizon as Lift continues to spread its bold message: Undo the Usual. Go Lift Mode.

To learn more about Lift and upcoming events, visit the official Facebook page at https://web.facebook.com/people/Lift-Philippines/61578806605159/ .

Century Tuna welcomes back Mt. Everest summiteer Jeno Panganiban

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Jeno Panganiban brandishes the Philippine flag at Mera Peak in Nepal, which offers a view of Mount Everest.

Century Tuna officially celebrates the return of mountaineer and Superbod athlete Jeno Panganiban to the Philippines after successfully reaching the top of Mount Everest, the world’s highest summit.

Through a couple of months of relentlessly climbing the unforgiving terrain and enduring the frigid climate of Mount Everest, Jeno has etched his name in Philippine history as the youngest male Filipino who has reached its summit in almost two decades, inspiring a new generation of Filipinos to embrace the challenge of facing their own summit with strength and proper nutrition.

Century Tuna honors his monumental achievement and welcomes Jeno home, shining a spotlight on his triumphant ascent. He embodies strength, endurance, and resilience in his pursuit to reach the summit of the world.

Youngest male Filipino Mount Everest summiteer, Jeno Panganiban, shares stories about his journey climbing the highest mountain in the world.

“When we were approaching the summit, I approached it with pride because by that time, we knew that the whole nation was watching us. And I felt emotional because I was able to carry the Philippine flag to the top of the world,” Jeno shared as he recounted the once-in-a-lifetime experience.

Jeno’s summit to the world’s peak is a testament to years of hard work and dedication to fueling his passion for mountaineering and optimizing his lifestyle. He transitioned from a former software engineer, working a 9-to-5 job, to owning a distribution business, supplying healthy produce to restaurants across Metro Manila, which has given him the flexibility to control his own time.

When he set his sights to finally achieving his long-time dream of conquering Mount Everest, Jeno knew that it required singular focus and relentless drive. It wasn’t only about rallying together all his previous mountaineering experiences. It was also about actively choosing to go through extreme preparation and intentionally nourishing his body with the right nutrition that can push him to become one of the Philippines’ national prides.

From high altitude sickness, hazardous weather, to the looming threat of avalanches, Jeno persisted through the life-threatening challenges. He endured temperatures reaching below freezing, extreme sun exposure burning, and loss of oxygen as he was reaching the summit while pushing through exhaustion.

Jeno Panganiban pushes through climbing the Khumbu Icefall, a treacherous shifting terrain of ice and snow near the Mount Everest Base Camp.

“You have to be comfortable in being uncomfortable,” says Jeno. “So every day, we made sure that our bodies were in the right condition. I made sure my body and mind were ready for the push.”

With Century Tuna as his partner, Jeno was able to bring his A game to his climb. His remarkable resilience to climb to an elevation of 8,849 meters is nourished by his favorite Century Tuna meal, the classic combination of Century Tuna Hot and Spicy with saltine crackers, a comfort food that’s easy to prepare but packed with protein to keep him energized throughout his arduous training and long ascent.

Jeno Panganiban holds up the Century Tuna flag at the summit of Mount Everest (left) and at the Mount Everest Base Camp (right).

His journey perfectly embodies Century Tuna’s “Fit for Any Role” campaign, highlighting the brand’s celebration of the multi-faceted image of fitness and its part in helping individuals face any role.

Century Pacific Food, Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon speaks about Century Tuna’s partnership with Jeno Panganiban.

“Century Tuna is proud and honored to support Jeno’s journey because he is a living testament that anyone can face their own summit. He has shown us that through properly nourishing the body and building up strength, everyone can go after their dreams — a pursuit that Century Tuna has always championed. He is an inspiration, not just to his fellow athletes, but to all of us who take on life’s challenges every day,” said Century Pacific Food, Inc. Executive Vice President and Chief Operating Officer, Mr. Greg Banzon.

Century Tuna challenges every Filipino to define their own summit. Whether they want to achieve a fitness milestone, a personal goal, or a monumental accomplishment, being fit with Century Tuna means being ready to take on the challenge.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

New Year, New Bod: Here are 5 tips on achieving your fitness journey this 2025 with Century Tuna

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The New Year is the perfect time to reset, refocus, and recharge your health goals. As the ultimate partner for a healthy lifestyle, Century Tuna is here to help you jumpstart your 2025 fitness journey with simple yet effective tips that you can incorporate into your daily routine. Whether you're just starting or looking to elevate your progress, Century Tuna has your back every step of the way.

Here are five practical fitness tips from Mauro Lumba, the Century Tuna Superbod 2014 champion and personal fitness coach to Century Tuna brand ambassadors Aga Muhlach and Richard Gomez, to guide you to the best you:

Start Small, Stay Consistent

Start your fitness journey with small, consistent steps. Photo by Freepik

Big goals are achieved through small, consistent steps. Begin with manageable changes, like adding a 15-minute walk to your daily routine or swapping unhealthy snacks for nourishing options like Century Tuna Flakes in Oil. These small efforts compound into significant results over time.

Plan Balanced, Nutritious Meals

Fuel your fitness journey with Century Tuna and Grilled Sweet Potato 

Your fitness goals are fueled by what’s your plate. Incorporate protein-rich foods like Century Tuna into your meals to support muscle recovery and boost energy. With a variety of flavors, including Herbs and Paella, Century Tuna makes eating healthy both easy and delicious.

Hydrate, Hydrate, Hydrate

Make sure to be hydrated during your workout. Photo by Freepik

Staying hydrated is crucial for overall health and fitness. Carry a water bottle wherever you go and stay hydrated to maintain energy levels, aid digestion, and improve your workout performance.

Move More, Every Day

Just like Century Tuna brand ambassadors Richard Gomez and Aga Muhlach, you can be consistent in your fitness journey.

You don’t need a gym to stay active. Find an activity you love—dancing, biking, or yoga—and make it part of your routine. Take inspiration from Century Tuna ambassadors Richard Gomez and Aga Muhlach, who began their fitness journeys 10 months ago and have been consistently incorporating exercise into their busy lifestyles ever since.

Keep Your Goals Realistic and Track Progress

Set realistic workout plans using a journal or a fitness app. Photo by Freepik

Set realistic goals and celebrate your milestones along the way. Progress, no matter how small, is still progress. Keep a journal or use a fitness app to track your achievements and keep yourself motivated.

#TheBestYouStartsNow, and the New Year is the best time to take that first step on your #JourneytoSuperbod. With Century Tuna by your side, becoming the best you has never been more attainable.

For more information, please visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Santé Barley Takes the Lead in Boosting Running and Wellness in the Philippines

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One of a kind running series in the Philippines partners with Santé Barley to promote running as a way to live more, do more

From L-R: Andrea Intalan- General Manager Sante Fitness Lab, Joey Marcelo CEO, Sante, Jonah Rivera and Christian Marcelo- Santé Barley Triteam, Pauline Bulatao - Corporate Communications, Santé

In an exciting move to promote healthier living among Filipinos, Santé Barley, the barley authority in the Philippines, proudly announces its role as a co-presenter and the Official Nutrition Partner of HOKA Trilogy Run Asia 2024.

Since its inception in 2010, HOKA Trilogy Run Asia formerly known as RUNRIO Trilogy, has fueled the nation's passion for running, cultivating an active lifestyle, and nurturing a vibrant community of athletes and enthusiasts alike. Now that more Filipinos are embracing the sport and the running scene has matured, Santé Barley recognizes the significance of this partnership, marking a pivotal moment for the brand as it expands its reach and advocates for an active and healthy lifestyle.

The increase in the number of participants was evident during the opening race on April 8, with 8,000 runners taking part. Subsequently, more people have been registering, and organizers anticipate a turnout of at least 64,000 participants for this year’s HOKA Trilogy Run Asia.

Santé CEO Joey Marcelo expressed his enthusiasm, noting that this partnership represents a significant opportunity to promote healthier lifestyles among Filipinos.

“We are thrilled to partner with HOKA Trilogy Run Asia, not only to expand Santé Barley’s reach but, more importantly, to promote health and fitness across the Philippines. Just as Santé Barley is packed with nutritional benefits, we believe in holistic wellness, and this alliance presents an exciting opportunity to inspire individuals to live more and do more,” said Marcelo.

Marcelo also shared that within the Santé community, more employees and business owners are joining the races, making running a viable, affordable, and accessible choice to stay active.

“The beauty of running is that you can do it whenever and wherever you want. Whether you run solo, with groups, or even if you don’t join races like this and just set your own PRs (personal records), you can still enjoy the sport. So, I am really glad that we get to share this positive outlook on running within the Santé community and, of course, with the general public,” Marcelo added.

The partnership aligns perfectly with HOKA Trilogy Run Asia's mission of promoting inclusivity and encouraging Filipinos to confidently adopt a healthier lifestyle. With a growing number of participants in their races, HOKA Trilogy Run Asia is expanding its reach to locations across the Philippines. Santé Barley’s support will further fuel this enthusiasm, fostering a positive, health-conscious community through running.

The races will take place across six cities in the country, including Baguio, Cebu, Iloilo/Bacolod, Cagayan de Oro, and Davao, with a National Finals in Pasay, featuring a total of 19 races nationwide. Several races have already been completed but interested runners can check out the dates below to participate in the upcoming legs.

Schedule of Races:

●        Bacolod (July 28, 2024)

●        Pasay, Manila (August 4, 2024)

●        Cebu (August 18, 2024)

●        Cagayan De Oro (September 15 and October 27, 2024)

●        Baguio (September 29, 2024)

●        Iloilo (October 13, 2024)

●        Davao (October 20, 2024)

●        National Finals in Pasay (December 8, 2024)

In every race organized by RunRio Inc., Santé Barley sets up a booth where participants can enjoy Santé Barley products and experience the benefits of Santé before and after the race. This addition significantly enhances the overall race experience, providing runners with the necessary nutrition to perform and recover better.

Santé Barley’s digital presence will also play a role in promoting the said races, with the help of its e-branches in Luzon (including Baguio City), Visayas (Cebu, Iloilo, and Bacolod), and Mindanao (Cagayan de Oro and Davao). Santé Barley is also part of other Run Rio races like Earth Day Run, Clark Marathon, Manila Half Marathon, and Manila Marathon, further solidifying its commitment to promoting running as a way to live healthier lives.

Through this partnership, Santé Barley, RunRio Inc. and HOKA Trilogy Run Asia are not only promoting fitness and athleticism but also championing a lifestyle centered on well-being, vitality, and overall health. Together, they aim to inspire individuals of all ages and backgrounds to embrace the journey towards a healthier, more active future.

To learn more about Santé Barley and other Santé products, visit its website at mySanté.com.

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

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Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists.

Century Tuna Superbods 2024 Grand Winners Jether Palomo and Justine Felizarta

Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1st runner-up and an inspiring beauty and fitness enthusiast.

Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up.

The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical transformation and personal growth and their advocacies on self-love and self-improvement. Through the Century Tuna Superbods competition, Century Tuna together with the Superbods embraced the best version of themselves.

Century Tuna Superbods 2024 Ambassador Kathryn Bernardo

Held at the Marriott Grand Ballroom in Pasay, the star-studded Finals Night was headlined by Century Tuna Superbod Kathryn Bernardo who spearheaded the #BestYouEver movement as she brought the heat on with a breathtaking performance with the iconic dance group, GForce. Filipino indie band Lola Amour also performed their viral songs including “Raining in Manila”.

Century Tuna Superbods 2024 Celebrity Judges

Aside from the sizzling performances, the powerhouse lineup of judges included Miss Universe 2015 and Century Tuna Endorser Ms. Pia Wurtzbach-Jauncey, Primetime and Box Office Queen and Supermom Ms. Marian Rivera-Dantes, Philippines' Original Heartthrob Mr. Aga Muhlach, and Actor and Public Servant Mr. Richard Gomez. They are joined by PC&V Communications Inc. President Ms. Carol San Pedro, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

The Century Tuna Superbods Finals Night was front-lined by host actor Robi Domingo and Miss Universe 2022 R'Bonney Gabriel.

Featuring their healthy and fit physiques and inspiring #BestYouEver stories, the Superbods finalists showcased their charms and charisma wearing their lifestyle wear, Bench Activewear, swimwear, and resort wear on the runway before the announcement of the Top 8 Male and Top 8 Female Superbods for the Question and Answer portion.

Top 16 Superbods grand finalists were Jether Palomo, Jeff Ong, Aaron Davis, Carlo Adorador, Patrick Patawaran, Naia Ching, Nikko Nackaerts, Michael Ver Comaling, Justine Felizarta, Jessica Marasigan, Imelda Schweighart, Morena Carlos, Inka Magnaye, Julia Sucgang-Bonoan, Brooke Barredo, and Keylyn Trajano.

“You can authentically show who you are as a person. Ultimately, I didn't fall apart but fell into place. Now I wanna be able to use that social platform to continue to inspire others on their fitness journey on becoming their best you ever,” said Jether Palomo during the question-and-answer portion which won the hearts of the judges.

Justine Felizarta also said, “Winning Superbods is more than just a title for me. Even when there are a lot of challenges and obstacles along the way, I strive to be the best version of myself. I want to inspire more people to go out of their comfort zone and chase their dreams no matter how big it is.”

The finalists went through a series of activities and challenges where they got to showcase their wits, physical strength, and advocacies leading up to the Finals Night.

Among the special awards received by the Century Tuna Superbods during the Finals Night were the following: Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan; Super Stunner (Photogenic) - Aaron Davis and Jessica Marasiga; Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan; People’s Choice Award - Jether Palomo and Inka Magnaye; Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz; Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan; Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola; Ageless Award - Derick Hibaler and Miaow Ayesa; Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo; Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye; Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano; Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan; and E-commerce Superstar Award - Jether Palomo

“We cannot express how proud we are of the Century Tuna Superbods 2024 #BestYouEver finalists. Congratulations to Justine and Jether for leading the pack. We hope that your journey as Superbods will not end tonight and we hope you’ll continue your advocacy of inspiring other to be the best versions of themselves,” said Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

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CENTURY TUNA SUPERBODS 2024 WINNERS LIST

GRAND WINNERS

Century Tuna Male Superbod Grand Winner - Jether Palomo

Century Tuna Female Superbods Grand Winner - Justine Felizarta

1ST RUNNERS UP

Century Tuna Male Superbod 1st Runner Up - Patrick Patawaran

Century Tuna Female Superbod 1st Runner Up - Jessica Marasigan

SPECIAL AWARDS

● Slay the Runway awarded by Jojo Bragais - Jether Palomo and Jessica Marasigan

● Super Stunner (Photogenic) - Aaron Davis and Jessica Marasigan

● Perfect Smile Award awarded by Urban Smiles - Jether Palomo and Jessica Marasigan

● People’s Choice Award - Jether Palomo and Inka Magnaye

● Bench Active Lifestyle Icon Award - Aaron Davis and Hazel Ortiz

● Superdad and Supermom Award - Carlo Adorador, Imelda Schweighart, Enzo Bonoan and Julia Sucgang-Bonoan

● Unstoppable Award from Anytime Fitness - Carlo Adorador and Jasmin Ariola

● Ageless Award - Derick Hibaler and Miaow Ayesa

● Flex Like a Superbod awarded by Masflex - Jether Palomo and Brooke Barredo

● Best Yesterday awarded by Garmin - Jether Palomo and Inka Magnaye

● Fitness Breakthrough Award - Angel Mallari and Keylyn Trajano

● Belo Skincare Sensation Award - Aaron Davis and Jessica Marasigan

● E-commerce Superstar Award - Jether Palomo

Century Tuna Superbods champion the #BestYouEver initiative at Superbods Underpants Run in Subic

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Century Tuna Superbods showcasing their unique and creative costumes during the Century Tuna Superbods Underpants Run

Wearing their unique and creative costumes from superheroes to tuna cans, the 36 Century Tuna Superbods finalists displayed their stunning physiques, undeterrable spirit, and ingenuity as they sprinted the 5KM run during the recently held Century Tuna Superbods Underpants Run at the Subic Bay Boardwalk.

The 2024 Century Tuna Superbods Underpants Run became an avenue for the Century Tuna Superbods to promote the #BestYouEver campaign by celebrating health and fitness and inspiring others to become the best versions of themselves.

Usually held before IRONMAN races, the Century Tuna Superbods Underpants Run kickstarted this year’s Century Tuna Full IRONMAN Philippines in Subic Bay last June 7, 2024

The run was participated by more than 500 runners, who also wore colorful and creative outfits, including this year’s Century Tuna Superbods finalists, Century Pacific Food Inc. executives, Century Tuna Superbod 2014 Grand Winner Mauro Lumba, Century Tuna Superbod 2022 Grand Winner Kirk Bondad and Century Tuna Guest Superbod Atty. Oliver Moeller.

Century Tuna Superbods 2024 Finalists wearing their creative and well-thought-out costumes from superheroes, cartoon characters, and iconic outfits.

Century Tuna Superbods 2024 finalist Patrick Patawaran was awarded the Best Costume during the run where he showed up wearing his Century Tuna can costume.

Anchored on the #BestYouEver campaign, Century Tuna championed personal growth and advocacies of the finalists including taking care of the environment. Before the run, Century Tuna also held its Saving Our Seas coastal clean-up in partnership with SBMA where the participants collected 32 sacks of plastic waste along the coastline of Subic Bay. This is also in preparation for the swimming stage of the IRONMAN competition.

Century Tuna Superbods Finalists during the Saving Our Seas coastal clean-up where they collected a total of 32 sacks containing plastic wastes

“The Century Tuna Superbods Underpants Run is more than just a celebration of fun and festivities. It exemplifies the strong sense of community that Superbods has fostered over the years, providing a platform for people to embrace and celebrate their passion for health and wellness. We are proud that our Century Tuna Superbods are always going above and beyond in promoting the #BestYouEver campaign. Our solid set of Superbods finalist truly embodies what it is to be a Superbod – inspiring, passionate, and committed. We are a month down to finals and we have seen them grow their advocacies together with Century Tuna,” said Mr. Greg Banzon, EVP and COO of Century Pacific Food Inc.

The Century Tuna Superbods 2024 embarks on the #BestYouEver campaign and the remarkable journeys of the Superbods to promote the best versions of themselves and inspire others. Prior to the Century Tuna Superbods Underpants Run, the finalists also joined several onsite and online challenges including the Century Tuna Metcon Battleground, NCC Marathon and HOKA Trilogy Run.

The #BestYouEver Finals night will happen on July 9 where the Century Tuna Superbods 2024 Male and Female grand winners will be named. The Grand Winners will receive Grand Winners will each receive cash prize worth PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook

at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Kathryn Bernardo, Century Tuna Superbods Finalists turn up the summer heat at the #BestYouEver Launch

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The summer just got hotter and fitter as the newest Century Tuna Ambassador Kathryn Bernardo and the Century Tuna Superbods Finalists officially launch the “Best You Ever” campaign

Century Tuna Superbod Kathryn Bernardo takes on the center stage as she leads the Century Tuna Superbods 2024 Best You Ever Launch

The premier fitness competition in the country, Century Tuna Superbods 2024 is now on its 9^th season with the “Best You Ever” campaign that promotes self-love and self-improvement. Encouraging that every bod can be a Superbod, the Best You Ever campaign celebrates the journeys, personal growth, and overall wellness of every Filipino as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists 

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9^th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.