Puregold Conquers the Philippine Arena with OPM Con 2025 - SB19, BINI, Flow G, G22, KAIA, Skusta Clee, SunKissed Lola and Rico Blanco

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Puregold's OPM Con 2025 is more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

The Philippine Arena pulsed with music, lights, and pure Pinoy energy as tens of thousands of music fans came together on July 5 for Puregold's OPM Con 2025. 

With a sold-out crowd and a star-studded  biggest OPM acts - SB19, BINI, Flow G, G22, KAIA,  Skusta Clee, SunKissed Lola and Rico Blanco marked a bold new milestone in Puregold's phenomenal rise in the entertainment space.

"We've always believed that our connection with our shoppers goes beyond the checkout counter," Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. "We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale." 

From the first beat to the final encore, the night unfolded like a love letter to the many sounds of original panalo music. Each set brought its own flavor, and the audience responded to every shift.

 

The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.

Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold's OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. AS Piedad affirmed, "Puregold is about building meaningful experiences for the communities we serve." And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

Stay in the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold ph on Instagram and Twitter, and @puregoldph on Tik Tok.

South Korean artist-producer Ziv reflects love lost in translation with “Walkie Talkie,” featuring P-Pop sweethearts KAIA

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The song finds magic in miscommunication, channeling vulnerability into an irresistible pop groove

South Korean artist-producer Ziv teams up with P-Pop girl group KAIA for his official new single, “Walkie Talkie,” out today via Sony Music Entertainment.

An ode to the dissonance of one-sided love or infatuation, “Walkie Talkie” uses the metaphor of mismatched frequencies to explore the intricacies of missed connections and unreciprocated feelings.

The track marks Ziv’s first collaboration as a lead artist and his second professional project with a signed act, following his work with award-winning Filipino folk-pop outfit, Ben&Ben on select songs from their third studio album, The Traveller Across Dimensions and their recent single “Saranggola.”

“And for my first collaboration, I am honored that it’s with KAIA,” shares the Philippine-raised, Korean multi-hyphenate in a recent Instagram post. “I saw how passionate and talented they are, and I am very thankful to them for hopping on this song with me! I am really excited to bring this song out for all to hear.”

Ziv reveals that the song was inspired by a friend of his who had a crush he believed felt the same way. However, it turned out the feelings were one-sided. “That’s where the inspiration for the lyrics came from. In hindsight, the fact that he shared everything through messages may have subconsciously sparked the idea of using a communication device as a metaphor.”

For their part, KAIA’s verses, according to them, were born from personal stories and shared experiences. “Our lyrics represent the universal sentiment of talking to someone who doesn’t even care about reciprocating the same enthusiasm,” KAIA explains. “That’s where the ‘walkie-talkie’ idea came in. It’s an ode to the folks whose vibe doesn’t match with each other despite the effort from the other camp. It helped us write our part with a mix of calm and uncertainty, and we wanted to capture and reflect that honesty in the lyrics.”

Known for his smooth, bedroom pop aesthetic with subtle electronic flourishes, Ziv leans into chilled-out sonic territory for “Walkie Talkie,” crafting an irresistible jam with crossover appeal. For their part, KAIA brings a fresh wave of polish and sincerity to the track, infusing their signature bubble-gum pop and 2000s-inspired R&B with quiet introspection.

The collab tune shines with layered textures, velvety vocals, and a delicate balance of restraint and emotion—solid proof that sometimes, contrasting frequencies can still create harmonies.

Ziv shared that the production process was challenging, but it ultimately pushed him to tap deeper into his creative instincts. He praised KAIA for their dedication and artistic discernment, noting how rare it is for artists to take such an initiative in perfecting their vocal recordings to truly honor the song’s message.

He adds, “Usually, I have to be the one to push artist to redo takes, or convey it in a different way. But with KAIA, it was really easy for me in a way because they knew what needed to be done, and I rarely had to be the one to push them. Sometimes, they challenged me on creative standpoint as a producer, which I appreciate.”

A music video accompanying the song is set to premiere soon on Ziv’s official YouTube channel. A joint creative effort, the visual narrative will echo the song’s core theme: the beauty and complexity of connection in a world of crossed wires.

Ziv’s “Walkie Talkie”, featuring KAIA, is out now on all digital music platforms worldwide via Sony Music Entertainment.