Bonchon Philippines, the popular Korean
Fried Chicken brand that has taken the Filipino fast-casual world by storm, is celebrating
its incredible 15-year journey marked by delicious flavors and exciting
milestones, including taking home InfluentialBrands® Top Brand 2024 in the
Korean Restaurant Category.
As the brand celebrates its 15th
anniversary, Bonchon Philippines is not only reflecting on its rich history and
this remarkable recognition, but is also gearing up for an exciting 2025 with a
refreshed look and ambiance in key locations, new store openings, and a host of
exciting new menu items that are sure to keep customers coming back for more.
Named Top Brand 2024
Managing Director Scott Tan is proud to share that Bonchon has been recognized as Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®.
Bonchon Philippines’ commitment to Korean flavors and innovation was recently recognized when it was awarded the prestigious title of Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.Leveraging on more than 20 years of
business knowledge, know-how and expertise in Asia, InfluentialBrands® is the
premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia.
This accolade highlights how Bonchon Philippines has helped popularize the
now-beloved Korean fried chicken and other Korean-inspired dishes in the
country.
Reaching Philippine shores in 2010,
Bonchon Philippines quickly became a favorite among Filipinos by introducing
founder Jinduk Seo's passion for Korean comfort food that led him to craft the
ultimate crispy, tender, and flavorful Korean Fried Chicken.
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| Bonchon celebrates 15 years of flavors and milestones in the Philippines with new menu items such as boneless chicken, beef stew, Cafe Koreano, and more.. |
Bonchon Philippines stays true to its
Korean flavors while innovating for the Filipino palate. In 2024, new offerings
include Rosé Tteokbokki, a creamy,
spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and
spicy flavors. The Beef Stew, now
served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless,
flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky
treat.
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| Bonless Chikin. Premium boneless chicken that is very tender and easy to eat. It comes with different glaze selections; the savory kick of Soy Garlic, the fiery heat of Spicy, the sweet and tangy notes of Honey Citrus, the bold crunch of Crunchy Garlic, or the rich, sweet-spicy balance of YangNyeom. |
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| Sizzling Bibimbowl. A full-packed meal made with a mix of rice, bibimbap sauce, chewy glass noodles, mushrooms, corn, lettuce, and your choice of flavorful meat (beef, chicken, or seafood). Available in Original and Spicy. |
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| Rosé Tteokbokki Pasta. Firm pasta noodles tossed in a creamy rosé sauce with a sweet and spicy kick. Topped with chewy rice cakes and fish cakes, then garnished with nori and sesame seeds. |
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| Café Koreano. A creamy fusion of milky Korean snow ice and rich coffee, elevated with chewy coffee jelly and a drizzle of caramel syrup for the perfect balance of sweetness and depth. Available in Chocolate or Classic Caramel. |
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| Bingsu – A creamy and refreshing Korean dessert made with finely shaved milky snow ice, layered and topped with sweet, indulgent flavors. Available in Honeydew Melon, Strawberry Oreo, Chocolate Brownie, and Mango Cheesecake. |
Bonchon Philippines continues to grow,
unveiling a refreshed look in 2025. Select revamped spaces enhance the dining
experience, blending Korean flair with a relaxed vibe to welcome both loyal
customers and new visitors, and as the brand celebrates 15 years in the
country, Bonchon stans will be treated to more exciting new dishes that will
keep them coming back. Fans can look forward to knowing more in the months
ahead.
“Bonchon Philippines’s 15th anniversary
isn’t just a celebration of the past; it’s a glimpse into an exciting year
filled with even more flavor, growth, and unforgettable dining experiences
brought to you by Scottland Food Group. We thank you all for being part of our
journey and look forward to sharing more exciting news in the coming months,”
said Scott Tan, Managing Director of Scottland Food Group Corp.
SFGC’s
growing legacy
Scottland Food Group, founded by Scott
Tan, has been a key player in bringing diverse international flavors to the
Philippines. Bonchon was introduced
to Philippine shores by Scott Tan in 2010, quickly becoming a household name
for its signature Korean-style fried chicken. Scottland Food Group also
operates other innovative dining concepts, including Japanese fast-casual chain
Go Bento, the creative
Korean-inspired pizza brand Eat Pizza,
and the Singaporean chain of mass-market, retro-ambience cafés selling toast
products Ya Kun Kaya Toast.
The group's commitment to introducing new
flavors to the Philippines reflects a valuable support for the diversity of
cultures and cuisines from around the world — a testament to the warm and
welcoming nature of the Filipino palate. Through strategic innovation and a
deep understanding of local tastes, Scottland Food Group continues to shape the
evolving food scene in the country.
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| Scottland Food Group Corporation Managing Director Scott Tan, Chief Operating Officer Roel Sun, District Manager Christian Ramirez, and Marketing Director Diane Carcallas celebrate their win as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®. |
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| Bonchon chukahamnida! L-R: Scottland Food Group Corporation Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet during the ribbon cutting of the retrofitted Bonchon SM MOA branch |
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| Scottland Food Group Corporation Marketing Marketing Director Diane Carcallas, District Manager Christian Ramirez, Managing Director Scott Tan, Chief Operating Officer Roel Sun, and SM Mall of Asia Mall Manager Erik Jamet as they take a ceremonial bite of Bonchon’s signature fried chicken. |
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| Scottland Food Group Corporation managing Director Scott Tan talks about the company and its brands, including Korean fast casual restaurant Bonchon, Japanese fast-casual chain Go Bento, creative Korean-inspired pizza brand Eat Pizza, and Singaporean chain of retro-ambience cafés selling toast products Ya Kun Kaya Toast. |
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| 15 years of flavors and excellence. Bonchon is hailed as the Most Influential Brand in the Korean Fast Casual category by InfluentialBrands®. |
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| Bonchon SM Mall of Asia branch serves an elevated look! Go and visit now! |
