Top 10 Next-Gen Heroes Revealed: Samsung Philippines Announces Solve for Tomorrow 2024 Finalists

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After an extensive nationwide search, Samsung Electronics Philippines is revealing the Top 10 finalists of its global program, Solve for Tomorrow competition – now in its 2nd year in the Philippines!

As a testament to their commitment to shaping the country’s next-gen heroes, Samsung Electronics Philippines brought back Solve for Tomorrow for another innovation-packed season with the support of the Department of Education (DepEd) and Philippine Science High School System (PSHS), with public science high school students in grades 8 to 10 showcasing their ideas to solve local challenges.

The teams who will move forward with the final presentation are: VersaSprout from the Regional Science High School in La Union, CocoSorb from Philippine Science High School-Ilocos Region Campus, sUN-Block from Philippine Science High School-Central Luzon Campus, PAROLA from Biñan City Science and Technology High School, Development of a Bamboo and Coconut Coir-Based Oil and Microplastics Filtration System for River Water Quality Improvement from Philippine Science High School-Ilocos Region Campus, BEYONSEE from Makati West High School (Makati Science High School), Hi-LoWall from Lipa City Science Integrated National High School, SIMS from Calamba City Science Integrated School, Croprotech from Philippine Science High School-Main Campus, and ReLeaf from Valenzuela City School of Mathematics and Science.

This year, Samsung Electronics Philippines received almost 300 submissions and approximately over 1,000 students participating across the country. The teams, comprising a maximum of 4 members each, were asked to identify a local community or environmental sustainability problem they want to solve with technology or AI and come up with a design proposal to be screened by the Solve for Tomorrow panel of judges.

To evaluate the entries, Samsung Electronics Philippines tapped industry experts to provide their knowledge and expertise. This year’s esteemed judging panel is comprised of Monchito Ibrahim, Vice President of the Analytics and Artificial Intelligence Association of the Philippines and an Executive Member of the National Innovation Council; Alwyn Rosel, Deputy Director of Ideaspace Ventures and QBO Innovation Hub and Rachelle Perez, Campus Program Lead of DEVCON Philippines along with Samsung Electronics Philippines representatives.

The 10 finalists will now undergo an idea mentorship with Samsung experts where they will communicate with their designated coach for the proposal improvement, proof-of-concept, or mock-up creation in preparation for their final presentation. They will move forward to the final round of judging this December for a chance to win PHP 2 million worth of cash prizes and Samsung devices for their school, teams, and teacher adviser.

Samsung’s Solve for Tomorrow 2023 Grand Finalists Reimagine the Future

In 2023, among over 200 entries in Samsung’s first-ever Solve for Tomorrow in the Philippines, three innovative solutions stood out. Last year’s Grand Prize winner hailing from Philippine Science High School-Cagayan Valley Campus is Team Intellimeter whose design solution aims to improve energy efficiency. Bansud NHS-Regional Science High School’s Project O.A.S.I.S. bagged the second prize with their filtration system to remove oil and microplastics from the ocean. Finally, the third-prize winners, also from Philippine Science High School-Cagayan Valley Campus, Team TomPost focused on the serious problem of waste in the agricultural sector, helping them to manage waste by repurposing tomatoes and other agricultural waste into compost and other products.

With the second run of Solve for Tomorrow, Samsung Electronics Philippines aims to empower even more STEM students across the country. They hope to encourage students to utilize technology by going beyond the classroom to challenge themselves to innovate and create solutions for the community, true to Samsung’s core philosophy.

*DTI Fair Trade Permit No. FTEB-201238 Series of 2024

Relive Your Best Years with the Samsung Y2K 4eva Collection

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Unique mobile accessories launched in partnership with Paul Frank and MILO, as well as Samsung original designs, inspiring youth in the Philippines to express themselves in their Y2K aesthetic

Samsung Electronics Co. Ltd unlocks a blast from the past with the launch of its Y2K 4eva collection of mobile accessories in the Southeast Asia and Oceania (SEAO) region, which aims to bring Y2K style roaring into the present. A nod to trends in the 2000s, the new Y2K 4eva collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds 3 series, including special designs in collaboration with Paul Frank and MILO.

Based on a study by GWI, Y2K era pop culture has been making a resurgence in recent years as Millennials and Generation Z (Gen Zs) feel particularly nostalgic for media in the 2000s[1]. Millennials and Gen Zs are adding their own twist by infusing 21st century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this specific demographic.

Innovative Design Meets Iconic Style

The launch of the Y2K 4eva collection is not just about accessories, but also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early internet heralded by the buzz of dial-up connections. The collection will feature Samsung original Y2K 4eva designs that are bold, playful and nostalgic, sporting disco motifs and a back-to-school vibe many will love.

Paul Frank Galaxy Z Flip6 Case with Animated Wallpaper, Sticker Sheet and Griptok

As part of this year’s Y2K 4eva collection, Samsung has collaborated with Paul Frank to feature designs set in Planned Pines, a utopian universe that is a reminder of fun, playful and fearless times before the complexities of adulthood set in, adorned with Paul Frank’s beloved Julius the Monkey.

Paul Frank sits at the intersection between nostalgia and fashion, embracing fun, light-hearted moments that reflect the next generations’ individuality while promoting inclusivity and community.

MILO Galaxy Z Flip6 Case with Animated Wallpaper and Sticker Sheet

Samsung has also collaborated with MILO to create a uniquely designed phone case that is reminiscent of a recess favorite and a generational household staple that many have. For many, the love for MILO often begins at childhood – the iconic cocoa malt beverage for a school morning breakfast, or an energizing pick-me-up during sports days and recess. This collaboration celebrates the timeless joy that MILO brings, connecting with fans who grew up loving MILO. The iconic MILO tin featured in the phone design pays homage to the heritage that remains a staple in many SEAO homes, igniting fond memories of growing up.

Accessories in the Y2K 4eva collection range from phone cases with animated cover screen wallpapers for the Galaxy Z Flip6, Buds case for the Galaxy Buds 3 series, Griptoks, and sticker sheets. They will be up for grabs across the SEAO region through social contests, giveaways, and purchase redemptions[2].

“The Y2K movement has grown in popularity among Millennials and Gen Zs today. At Samsung, we are excited to bring a fresh and playful twist to our latest Galaxy devices through this movement by empowering our fans and users to explore the styles that resonate with who they are and what they like,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “Our Y2K 4eva collection, in collaboration with iconic brands like Paul Frank and MILO, reflects our efforts as a distinctive brand that continues to innovate, offering our customers unique accessories that are functional and also serve as a form of self-expression.”

“Together with Samsung, we are excited to bring new ways for Paul Frank fans to have meaningful engagements with Julius and his friends. We are delighted to collaborate on this exciting Y2K 4eva collection with the Samsung team and bring together playful and fun accessories that both our customers will be sure to enjoy” said Michael Puglisi, Brand Director & Global Licensing, Futurity Brands.

“We are delighted to partner with Samsung to bring something fresh to MILO fans from across SEAO. As a generationally well-loved brand, this Y2K interpretation would be especially special for those who started loving MILO as kids-back in this era. It is an homage to the timeless joy and nutritious energy that MILO brings to families across the region,” said Michelle Marie Avarillo, Global Category Business Head - Kids & Teens Nutrition at Nestlé.

Hone your style in retrograde in the Philippines

These accessories are now available via the Samsung Shop App and Samsung Experience Stores’ Live Space sessions. Calling on Millennials and Gen Zs to show off your take on these eras -- to know more about the Samsung Y2K 4eva Collection, visit https://www.samsung.com/ph/samsung-x-you/.

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[1] Based on a study conducted by GWI, a consumer research agency, where 6,390 internet users aged 16-64 were asked about media from the past that they feel nostalgic for.

[2] Paul Frank collaboration accessories are available in the

Samsung One UI 6.1.1 Expands Latest Galaxy AI Features to Even More Users Around the World

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SEOUL, Korea – – Samsung Electronics Co., Ltd. today announced the expansion of One UI 6.1.1[i], which will bring the latest Galaxy AI features to more Galaxy devices through a new update. With the rollout beginning in September, the update will extend the AI features of Galaxy Z Fold6 and Z Flip6 to previous models including the Galaxy S24 series, S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series. With the latest advanced features across communication, productivity and creativity, the updated OS will elevate every mobile experience for users to deliver greater intelligence and convenience.

Intuitive Communication Without Barriers

Communicating with someone in another language is simple and easy with Galaxy AI. Interpreter[ii] offers Listening Mode which will now be available on all expanded devices, and one-way translation that can be used while listening to a presentation.

With Chat Assist, users can easily draft emails, social media posts, and more using Composer[iii]. Users can simply input a few keywords and Galaxy AI will generate a full message based on tone and personal style[iv] for review. Suggested replies[v], previously only available on Galaxy Z Flip6, will now be available on Galaxy S24 series devices — offering quick replies from the wrist when connected to Galaxy Watch7 or Galaxy Watch Ultra.

Powerful Productivity From Anywhere

The latest expansion of Galaxy AI features can transform any Galaxy device into a powerful productivity tool. Note Assist[vi] makes time-consuming meeting notes a thing of the past, enabling translation and note summaries, while the newly added transcript feature can quickly create notes based on voice recordings. For added convenience, PDF Overlay Translation[vii] can effortlessly translate and overlay text in PDF files or even translate text in images and graphs. And Sketch to Image[viii] helps enhance photos by generating a selection of image options that perfectly complement the original image based on simple sketches. Also, the advanced search capabilities of Circle to Search[ix] with Google quickly generate search results and now offer step-by-step instructions for solving complex math problems, as well as a newly added Sound Search[x] feature.

Advanced Creativity Made Easy

Galaxy AI is enabling everyday users to create professional-grade content, whether they're an amateur photographer or aspiring content creator. Instantly create portraits in a variety of styles such as 3D cartoon or watercolor with Portrait Studio[xi]. Plus, Instant Slow-mo[xii] users can seamlessly slow a video down while maintaining smooth image quality before quickly saving and sharing in just a few simple steps.

Availability

The software update for the Samsung Galaxy S24 series will begin rolling out in Korea on September 5, followed by North America and Europe on September 9. Software updates for additional Galaxy devices and countries will be available in the coming weeks.

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[i] The updated software version will be displayed as One UI 6.1 for the Galaxy S24 series, S23 series, and S23 FE, and One UI 6.1.1 for the Z Fold5, Z Flip5, and Tab S9 series.

[ii] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[iii] Composer requires a network connection and Samsung Account login. Service availability may vary by language. Accuracy of results is not guaranteed.

[iv] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[v] Suggested Replies feature for Chat Assist requires network connection to receive messages. It can suggest replies with or without a network connection once the messages are received by the device. Samsung Account login required. Service availability may vary by language and app. Accuracy of results is not guaranteed.

[vi] Features for Note Assist require a network connection and Samsung Account login. Service availability may vary by language. Voice recording feature in the Samsung Notes app may not be supported in some countries. Summarizing feature is activated when a certain number of characters is met and is under the character limit. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed.

[vii] Overlay translation not supported for PDF files secured with password.

[viii] Sketch to Image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[ix] Sequences shortened and simulated. Results for illustrative purposes only. Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Circle to Search is not available via FlexWindow.

[x] Sound Search will be rolled out across regions and models on an ongoing basis to ensure feature accuracy and performance.

[xi] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[xii] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

Galaxy Unpacked 2024: Opening a New Era of Mobile AI

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A revolutionary mobile experience is coming. Get ready to discover a new era full of possibilities with the latest Galaxy innovations, designed to transform how you live, connect and create. The new Galaxy S series will set a higher standard for the most intelligent mobile experience yet.

Experience the epic in everyday life like never before.

On January 17, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PST, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET and 2 a.m. January 18 PH Time.

Stay tuned at News.samsung.com/global for all the upcoming teasers, trailers and news about Samsung Galaxy Unpacked 2024. Besides exclusive updates, you may also register now and get up Php 5,000 e-voucher from Samsu

Samsung Electronics Ranked as a Top Five Best Global Brand for the Fourth Consecutive Year

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SEOUL, Korea – Nov. 21, 2023 – Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of "Best Global Brands" each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

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Samsung achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI

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Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics' evaluation was positively influenced by the following:

●       Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.

●       The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.

●       The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).

●       Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung's efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber™ Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

●       Camera innovation of the Galaxy S23 series based on customers’ insights

●       Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category

●       Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners

●       Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds

●       The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

●       Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN

●       Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators

●       Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

●       Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED

●       Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services

●       Enhancing accessibility through Relumino Mode[1] and RNIB(Royal National Institute for Blind People) partnerships

Home Appliances

●       Maintaining global leadership in major home appliance categories such as refrigerators and washing machines

●       Enhancing user experience throughout product life cycle based on customer insights

●       Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

●       Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership

●       Strengthening partnerships in high growth areas such as AI and automotive

●       Expanding Exynos applications into wearables and 5G

●    Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers

●       Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

Solving community problems through innovation: Samsung Philippines partners with DepEd to launch Solve for Tomorrow program for aspiring young STEM leaders

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Samsung Philippines is ramping up its efforts to support young Filipino innovators through the launch of its globally recognized educational program, Solve for Tomorrow.

In partnership with the Department of Education, Samsung's Solve for Tomorrow is an innovative competition that fosters critical thinking, creative problem-solving, and teamwork to encourage social innovation ideas that address pressing community issues.

Samsung Philippines presents a Certificate of Appreciation to the Department of Education for the Solve for Tomorrow partnership. In the photo are:   (L-R) Samsung Electronics Philippines Corporation (SEPCO) Chief Financial Officer Taekyun Kim, Samsung Electronics Philippines Corporation (SEPCO) President Minsu Chu, Department of Education Director IV Margarita Ballesteros, Samsung Electro- Mechanics Philippines (SEMPHIL) President Hangkyu Cho, and Samsung R&D Institute Philippines (SRPH) Managing Director Yongduk Hwang.

Since its global launch in 2010, Solve for Tomorrow has provided an opportunity for students worldwide to turn their imaginative ideas into practical solutions. It aims to empower STEM students to share and realize their ideas to solve societal challenges and make an impact in their local communities.

The competition offers a unique learning experience, enabling participants to leverage their STEM expertise and acquire valuable skills throughout the entire journey. As of 2020, the CSR program has benefited over 2 million people and expanded to over 50 markets, including the Philippines in 2023.

STEM in the Philippines

In the 2022 edition of the Global Innovation Index, which measures economic progress and competitiveness, the Philippines slipped eight spots to rank 59th in the Programme for International Student Assessment (PISA) scales in reading, math, and science.

In the first participation of the Philippines in the PISA in 2018, Filipino students ranked the lowest in reading comprehension among 79 countries and second lowest in both mathematical and scientific literacy.

Mr. Minsu Chu, president of Samsung Philippines, stated that the company is committed to giving back to the community through STEM education. “Every young person deserves to unlock his or her full potential, regardless of circumstances. Samsung believes in developing young minds and equipping them with resources and opportunities that nurture their dreams, so they can generate positivity that also inspires fellow young people,” said Mr. Chu.

How to join

Targeted towards the youth who are taking on the STEM track from Grades 8-12, the Solve for Tomorrow program aims to enhance the students’ technical and 4C skills (cooperation, communication, creativity and critical thinking).

Interested applicants, which should consist of students and a teacher, can submit an application through the official Samsung website. Entries are welcome from individuals or teams with a maximum of eight (8) members. Schools may enter as many individuals or teams.

Applicants are required to submit a written plan (maximum of 1,000 words) about the issue or problem they wish to solve, a poster or diagram of their plan, a comprehensive PowerPoint presentation (maximum of 10 slides), or a 5-minute video presentation.

Solve for Tomorrow will run in three stages from May to December. Qualified entries will go through a preliminary round in June. Shortlisted teams will move to the semi-final round that will last until October where they will be subjected to workshops and mentorship in order for the teams to build a prototype of their solution. Only five (5) teams will advance to the final round. During the final round in December, the students will present their prototypes to a panel of judges and three (3) individuals or teams will be announced as winners.

Prizes worth over P1.5 million await the winners including their respective teachers and schools. Stay tuned for further contest updates to be announced soon.

Samsung Electronics Launches Bespoke Infinite Line: A New Column Refrigerator Combining Timeless Design with Ultimate Performance

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New Bespoke Infinite Line Refrigerator combines a premium aesthetic, convenient features, and flexible storage options to seamlessly sync with your lifestyle.

SEOUL, Korea – January 2, 2023 – Samsung Electronics Co., Ltd. today announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe,[1] the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary, modular design that seamlessly blends into any interior. With simple lines, high-quality natural materials, and features that maximize convenience and streamline food storage, the Bespoke Infinite Line Refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.”

A Timeless Design That Elevates Any Kitchen

With a timeless aesthetic that reflects the latest trends, the Bespoke Infinite Line Refrigerator is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing, and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design made from high-quality materials that can be customized and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ lifestyles change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line Refrigerator looks outstanding in any interior and will not become outdated.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting – two features that epitomize the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating for heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters,[2] while the wine cellar offers room to store up to 101 bottles.

Raising the Bar for Kitchen Convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line Refrigerator comes packed with features that maximize convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side[3] that instantly opens the door with a simple touch.[4] This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way, while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,[5] BPA-free[6] AutoFill Pitcher[7] provides easy access to refreshingly cold filtered water, anytime. It also features a built-in infuser[8] that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,[9] meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice.

Flexible Cooling for Optimal Freshness

The Bespoke Infinite Line Refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry[10] is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavors and textures for longer.

The wine cellar’s Triple Temperature Zone[11] brings that same level of optimized freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation. The UV Protect Glass Door has triple-glazed glass with UV ray protection. It safeguards it from changes in the outside temperature, so the internal temperature remains stable, and shields it from harmful UV rays12.

Seamless SmartThings Integration

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,13 SmartThings Sommelier at Home takes the guesswork out of storing wine by analyzing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.14

SmartThings Energy15 support allows users to easily monitor and manage their refrigerator’s electricity use and offers tips to reduce their carbon footprint and save money. AI Energy Mode takes that efficiency to the next level by analyzing usage patterns and other factors and optimizing settings to save energy.

For more information about the Bespoke Infinite Line Refrigerator, please visit Samsung.com.

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[1] Launch markets include the UK, Germany, Italy, France, and Benelux.

[2] Fridge capacity: 393L; freezer capacity: 412L.

[3] Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.

[4] Door automatically opens to about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[5] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

[6] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[7] Exclusive to refrigerator model.

[8] To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.

[9] Exclusive to freezer model.

[10] Exclusive to the refrigerator model.

[11] Exclusive to wine cellar model.

12 Based on internal tests

13 Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

14 Food pairing service is available in certain countries

15 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

“Let The Good Times Roll” with Samsung and Shopee this Super Brand Day 2022

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 Samsung x Shopee Super Brand Day featured exciting deals on the latest Samsung devices and fresh shopping experiences for consumers across Southeast Asia

Samsung Electronics Philippines Corporation – Samsung Electronics Co., Ltd has partnered with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their first-ever Shopee Super Brand Day held on July 20-21 in the Philippines. Dubbed ‘Let The Good Times Roll,’ this year’s regional campaign sought to create good times and memorable shopping experiences for consumers to purchase their dream Samsung products at great prices, complemented by fresh and interactive online shopping activities.

For three straight days, shoppers were able to redeem exciting offers and enjoy great savings at the Samsung Official Store on Shopee Mall. Irresistible deals were available for a slew of Samsung’s latest products – from breakthrough mobile innovations and wearable devices, cutting-edge TV and sound devices, smart monitors, to connected home appliances. Promotions were available for the Samsung AU7002 Crystal UHD 4K Smart TV range and Samsung Galaxy M Series. 

To cater to the unique needs and lifestyles of consumers, Samsung Super Brand Day also featured limited-time-only offers for the Galaxy S22 Series, S21 FE, Z Fold3, The Frame QLED TV and Bespoke series products available in their markets and were featured during the sale.

Ahead of Samsung’s Super Brand Day, avid shoppers participated in fun in-app games and social media contests for a chance to gain early access to special promotions, while enjoying sneak peeks of the upcoming deals and events on the main campaign microsite. Consumers also enjoyed more perks such as giveaways, flash sales, and vouchers during the Shopee Live session hosted by Samsung Galaxy A Series Influencer, Vitto Marquez.

“While the pandemic has certainly accelerated e-commerce adoption, online shopping expenditure continues to grow rapidly in Southeast Asia today. To support the growth of digital-first lifestyles in the region, we need to consistently reshape the online retail experience for consumers—creating greater convenience, building deeper engagements, and enhancing product value to meet their differing needs,” said Shawn Kwon Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. “We are pleased to celebrate the fourth year of our close partnership with Shopee, which remains a key online platform for us to continue providing great value to consumers. This Super Brand Day, we hope that our customers will seize the chance to shop our wide range of products, relax, and let the good times roll with Samsung's latest online offerings.”

Pavan Challa, Director, Regional Brand Partnerships at Shopee said, “We are happy to continue our long-running collaboration with Samsung for the fourth iteration of their Super Brand Day on Shopee. Samsung has been a key lifestyle and electronics partner for Shopee Mall and as the consumer demand for smart living devices continues to grow, we look forward to working closely with Samsung to bring greater choice, convenience and value to our shoppers through Shopee Mall.” 

Highlights of Samsung Super Brand Day in Samsung Electronics Philippines include:

●       Samsung mobile ecosystem such as the Galaxy Watch 4 44mm, Buds Pro, Buds2, and especially the Galaxy Watch4 40mm has topped the sales. While for the phone category, the Galaxy M12 was also part of this great sales achievement.

●       Exciting deals and promotions were presented such as freebies with the Galaxy S22 Series, A Series, and discount vouchers.

●       Vitto Marquez hosted the Shopee Live on July 21 and announced all the freebies and discounts that buyers can claim. Additionally, on July 20-22 consumers also joined six more Shopee livestreams with ShopeeIDOLS and were given a chance to win Shopee-exclusive Laneige skincare freebies.

●       Shopee Super Brand Day exclusive promo highlighted Samsung’s partnership with Laneige. Buyers of the Galaxy S21 FE received two sets of Laneige Waterbank Blue Hyaluronic Kits.

●       Galaxy Giveaway was held on Shopee’s social media pages. Consumers joined the trivia contest and 12 lucky winners of Galaxy M23, Buds Live, and Buds2 were announced.

Keen to grab coveted Samsung deals? Watch out for next year's Super Brand Day for bigger Shopee Brand Day offers at https://shopee.ph/samsungofficialstore. Download the Shopee app on the Google Play Store or App Store to visit the Samsung Official Store on Shopee Mall today!

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

About Shopee Mall

Shopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round.