September 2, 2013

Five Awardees take center stage in the 55th Ramon Magsaysay Awards Ceremonies

THREE individuals and two organizations who share the virtue of selflessness in working for their people’s welfare received the 2013 Ramon Magsaysay Awards in a formal presentation ceremony at the CCP Main Theater last August 31.
This year’s awardees come from diverse cultures and regions—Lahpai Seng Raw from Myanmar, Habiba Sarabi from Afghanistan, Ernesto Domingo from the Philippines, Shakti Samuha from Nepal, and the Komisi Pemberantasan Korupsi (KPK) or Corruption Eradication Commission from Indonesia.
Hon. Maria Lourdes Sereno, Chief Justice of the Supreme Court of the Philippines, was the guest of honor during the ceremony. She lead the conferment of the Award certificates and medallions to the five awardees. A video presentation commemorating the 55th Anniversary of the Ramon Magsaysay Award Foundation was ushered during the proceedings. 
The Magsaysay Awardees had a full schedule of activities prior to the Awards. They delivered public lectures and met with NGOs, academic institutions, development organizations, and local government executives. This allowed the awardees to share with a wide and diverse audience the remarkable work they are doing.
The Magsaysay Award was established in 1957 to honor the spirit of greatness and selfless leadership manifested in the extraordinary lives and work of the laureates— individuals and organizations who are dubbed as Asia’s heroes of change. President Ramon Magsaysay, whose life and leadership inspired the creation of the Award, now regarded as Asia’s premier prize and the region’s highest honor.
#GreatnessOfSpirit

Max’s Celebrates Filipino Tradition with the first Grand Inaanak Fun Day at SMX

Max’s Restaurant held the first and biggest “Grand Inaanak Fun Day” at the SMX Convention Center, Mall of Asia Complex in Pasay City. Global Filipino brand Max’s celebrates Filipino tradition with “Ninong Ko Si Max”  as it was introduced in 2011.
Gathering over 2, 800 participants, Max’s Grand Inaanak Fun Day embraces the kinship tradition through a fun-filled day with Ninong Max’s “inaanaks” and their families.
Fun and meaningful, “Ninong Ko Si Max’s” campaign pays tribute to the iconic member of the Filipino’s extended family – the Ninongs! Max, the celebrated figure behind Max’s Restaurant was launched as the official godfather of every child who will celebrate their christening reception at Max’s Restaurant. Every year, until they reach the age of 7, inaanak’s will receive Christmas and birthday presents from their doting Ninong Max.
With a minimum purchase of PhP200, for every store visit, they will also be privileged to receive yummy freebies like Max’s Corner Bakery’s oven-fresh treats. On top of these, they will also get a 15% VIP discounts on their 1st and 7th birthday celebrations at any Max’s Restaurant in the country.
At Max’s Grand Inaanak Fun Day, participating kids were reunited with other inaanaks and treated to a free showing of “Superbook,” the animated series imbibing Christian values, an engaging Musical Theatre Play by Trumpets Playshop and other interactive activities to delight kids. Max’s, being such a nostalgic brand that has nurtured family relationships for generations, has always been the venue-of-choice among Filipinos for milestone festivities like graduations, anniversaries, especially baptisms.
“Max’s Restaurant has celebrated the most important milestones in almost every Filipino family for nearly seven decades. In all these years of sharing treasured memories together, Max’s has played a very important role in strengthening family relationships from generation to generation. With Max’s first Grand Inaanak Fun Day, we want to create a unique and memorable experience that will transcend the tightly-knit family tradition that is inherent among Filipinos,” sharedMs. Ghena Austero, Max’s Marketing Manager for Dine-in, Functions and Events.
Learn more about Ninong Max’s growing family and how you can be an official “inaanak.”
Log on to http://www.maxschicken.com

For more details, visit http://www.facebook.com/maxsrestaurant and be a member of Max’s official Facebook fan page. 

LifeProof Frē Case is now in the Philippines

LifeProof ! Let's Go! 

LifeProof Philippines launched the new LifeProof frē Case last Thursday, August 29, held at One Lounge Events Place, One Corporate Plaza Bldg. Ortigas, hosted by Philip Abadicio.
During the event, one of the Philippine television's most visible and prominent personalities, Marc Nelson, the LifeProof endorser, had the fun activities with media guests. He shared us that Lifeproof is the one and only water proof, shock proof, dirt proof and snow proof cases for iphone, ipad and other well-known smart phones.
Marc Nelson
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of the LifeProof frē Case, giving users unprecedented freedom to take their premium gadget everywhere without worry.

The new LifeProof frē Case offers full access to all key functions while the sleek, lightweight design provides all the protection consumers have come to expect from LifeProof, including against water, dirt, snow and shock.

LifeProof frē Case makes it possible for users to swim laps in the pool, bike through rugged terrain and use fitness apps on the run. Workers can stay connected at a construction site, a hospital or in school, with dust, shock, weather and sticky fingers to contend with, while having full access to all device functions.

“Our customers love the freedom that LifeProof frē Case gives them to take their device anywhere without concern. We’re pleased to introduce the slimmest fully protective LifeProof frē Case here in the Philippines,” says Evelyn Medina, Sales Manager of JCordon, the exclusive distributor of LifeProof in the Philippines.

“As with all of our products, we carefully design, build and test the case to our company’s standards for high quality and exceptional reliability.”

LifeProof frē Case will also be showcasing the latest colors and accessories for iPhone 5 case, including a new LifeProof Car Mount for hands free driving; The LifeProof Lifejacket that keeps your iPhone buoyant and afloat; the popular Bike & Bar Mount; The Belt Clip and the Armband/Swimband. LifeProof frē for iPhone 5 is available at an SRP of P3,950.

Wherever you go, whatever you do, LifeProof gives you the confidence and freedom to make your mobile device your constant companion. 

LifeProof cases and accessories are available for sale at all ICON, PowerMac, Digital Hub, Beyond the Box, Digital Walker, Switch, iStudio, AShop, Astroplus and Technoholics outlets.

Water Proof:  Fully submergible to 6.6/ 2m for 30 minutes

Dirt Proof:  Sealed from dirt & dust particles – meets or exceeds IP-68 Ingress Protection Rating

Snow Proof:  Seal from snow & ice - meets or exceeds IP-68 Ingress Protection Rating

Shock Proof:  Withstands drops from 6.6/2 m – meets or exceeds MIL STD 810F-516

About LifeProof:
LifeProof is a vibrant company based in San Diego that designs, manufactures and markets cases for smartphones and tablets that deliver protection, style and functionality. LifeProof is built on the idea of giving everyone the complete freedom and confidence to use their mobile devices in any environment. Designed to defend against water, dirt, snow, shock and the hazards of daily life, LifeProof lets consumers use their mobile device everyday, everywhere, for everything - without worry. For more information, visit www.lifeproof.com.

September 1, 2013

Carla Abellana signs with Universal Records

Kapuso Primetime Queen Carla Abellana inked a recording contract with Universal Records last August 29. The My Husband’s Lover star immediately proceeded to the recording of her first single – a cover of Toni Daya’s hit Kung Alam Mo Lang.
Carla expresses gratitude to everyone who made this project possible – as shown in picture (L-R) Talent Manager Arnold Vegafria, Record Producer Ito Rapadas, General Manager Kathleen Dy-Go, Carla, and UR Operations Manager Peter Chan.

Vista Residences: Filipino, Right from the Blueprint

When some real estate developers are in a mad rush to name their projects after Western landmarks and locations, never mind if their designs don’t reflect these places, Vista Residences has stayed committed in building condominiums that embody and reflect the Filipino spirit.
“Beginning with the blueprint, we already think of ways and solutions to incorporate a distinct Filipino element into the design and architecture,” says Emma Amores, Corporate Communications Head. “We examine the historical implication of the site and determine whether it can be woven into the over-all structure. We don’t build arbitrarily. It’s important for us that our projects are conversant with their respective environments while at the same time providing the best possible residences for our clients.”
Probably the best development that reflects this philosophy is Vista Residences’ 515 Shaw, a two-tower heritage-oriented project located in the corner of Laurel Street and Shaw Boulevard in Mandaluyong City. The developer, contractor, engineers, designers and architects took pains in integrating the home of the late President Jose P. Laurel in its entirety to Shaw 515’s overall structure. Named Villa Pacencia after the late president’s wife, the house once served as the headquarters of the Nacionalista Party and the hotbed of political discussions. Hence, its importance to the historical, social and cultural life of the nation can’t be ignored.

“There was no doubt in our mind that the historical site should be preserved at all costs,” says Beth Kalaw, Division Head. “By taking this route, we have actually increased the value of the property because of its historical importance. Residents will soon encounter a more palpable kind of history as they examine the rooms and walk through the hallways of the Laurel Mansion.”

The balance of contemporary living is provided by a carefully masterplanned hub of commercial spaces which immediately offers leisure and recreational opportunities to residents. Other amenities include a kiddie/adult pool, function rooms and game lounges. Units that range from studio to one-bedroom to two-bedroom affairs are afforded with the view of the Wackwack Golf Course. It’s one of the few high-rise residential towers that boast of close proximity to three central business districts: Ortigas, Makati and Bonifacio Global City.

Another project that embodies the unique Filipino identity is Wil Tower, a two-tower, mixed-use development headlined by game-show host and Filipino icon Willie Revillame. While it may not have the historical strain of Shaw 515, Wil Tower taps into the Filipino penchant for entertainment, showbiz and spectacle as its location, Eugenio Lopez Dr. in Quezon City, is walking distance to the studios of ABS-CBN and GMA 7. Residents can now spot their favorite star from their perch anywhere from the tower’s 42 stories.

For an immediate retail therapy, residents can also check out the shops and restaurants, both foreign and local, located in the first four floors—the podium—of Wil Tower. Those who want to have a more enlarged shopping experience can choose between SM City North Edsa and Trinoma Mall which are just mere minutes from their residence. Aside from commercial hubs, Wil Tower is in close proximity to prestigious institutions of learning that include University of the Philippines Diliman, Miriam Collegeand Ateneo de Manila University.

A resident, at a given day, can be fully occupied with Wil Tower’s chockfull of amenities. These include a swimming pool, a fully-fitted gym, a spa, an entertainment room, an audio-video room, a game room and a day-care center. After watching a live variety show, he will now have a chance to relax.
The Filipino soul is also alive and well in KL Mosaic, a single-tower, 32-story project located atGamboa St. in Legaspi Village, Makati. The “KL” in the project’s name stands for Kalaw-Ledesma, a clan known for its passion for Philippine visual arts. Its matriarch Purita Kalaw-Ledesma served as the first president of the Art Association of the Philippines.

“For this project, we have subscribed to the idea of “art-chitecture,” that is, integrating arts into the fabric of the structure,” says Beth Kalaw, Division. “Its architectural shape, in the form of hexagon, veers away from usual building aesthetics, signifying its surprising, landmark-making identity.”
Each day, the residents will encounter Philippine visual arts at its finest with The Biggest Little Room, the gallery that will house the permanent collection of Philippine paintings and sculptures that the Kalaw-Ledesma family has accumulated through decades. Located on the ground floor, the gallery will also serve as a venue for local and foreign exhibitions, both by emerging and established artists.

With only 195 units, KL Mosaic, fronting Legaspi Park and Washington Sy-Cip Park, will be a definition in exclusivity, whether in a studio, one-bedroom or two-bedroom unit. A grand lobby will welcome guests and residents in its opulent interior while a coffee shop will provide the best venue for an espresso and a conversation. Amenities include a swimming pool, an exercise room and a recreation center.


“Through these developments, we hope to connect with Filipinos, whether here or abroad, on an emotional level since these towers embody a sense of the country,” Emma Amores, Corporate Communications Head. “Art and architecture need not always be Western as they can also be animated by the unique and memorable Filipino style.”

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