COMCO Mundo League of Enterprises (COMCO Mundo) is concluding the year 2022 with key milestones as it continues to make waves in the Southeast Asia and the Middle East and Africa markets.
COMCO Mundo, which recently
unveiled its newest global headquarters in the Philippines’ Makati Central
Business District, is the parent and umbrella
organization that houses trailblazing enterprises and ventures such as COMCO Southeast Asia (SEA), COMCO Middle East
& Africa (MEA), SEA Wave Pop Culture Studio, Citizen COMCO Advocacy
Program, COMCO Alumni Society, and TARO Digital AOX.
With affiliate network presence in Indonesia,
Malaysia, Singapore, and Thailand, COMCO Southeast Asia continues its thrust of meaningful storytelling as it bagged various
industry recognitions garnering a total of 140 awards from prestigious local,
regional, and international award-giving bodies since its inception in 2016. The
most recent wins and citations were
from Marketing Interactive Asia’s PR Awards Asia-Pacific, PRCA APAC Awards, Campaign
Asia Pacific’s PR Awards Asia, CIPR Global Excellence Awards, The Gold Standard
Awards, Asia-Pacific Tambuli Awards, Stevie Awards, and IABC (International
Association of Business Communicators) Quill Awards.
The Agency also continued to strengthen its
client portfolio for its 6th year, winning major accounts such as APL GO,
ASEANA City, AXA, European Union, Frit-Oh, Kone, Lalamove, MR. DIY, PHILUSA
Corporation together with its wide range of brands (Rhea Generics, Cleene
Alcohol, and Cotton, Cleene Clio, Babyflo Baby Care, and Love My Honey), Phinma
Education, Remy Martin, Skechers, and Uratex; and renewing clients Eastern
Communications, Lamoiyan Corporation, Jobstreet, LENOVO, Sunlife Asia Service
Center, Takeda, Teleperformance, World Vision, and WWF. From 2021 to 2022,
COMCO SEA grew its team by 61% and has a retention of 62%. Of its homegrown
talents who started as apprentices and associates, 44% have been promoted to supervisory
and management positions.
In the MEA region, COMCO Middle East & Africa continues to reap
success on its first year handling notable brands from various industries
including Belcanto and Eden at Dubai Opera, Central Park Towers, Electric Pawn
Shop, Global Educational Supplies & Solutions 2022, Hyde Hotel’s Katsuya
and Hudson Tavern, Nolte Küchen, Holiday Inn Science Park, Issei at Radisson
Damac Hills, Last Seen Live, Maison D’Vie, The Vault Real Estate, Tres Marias
Coffee and Yas Plaza Hotels. The game-changing agency is also responsible for
Empire Movies’ hottest premiers for the year including Bullet Train,
Brahmastra, The Woman King, Lyle Lyle Crocodile, and Where the Crawdads Sing.
It was also declared as the official PR agency of the Middle East Film and
Comic Con 2023 and Najah Abu Dhabi and Dubai 2022.
In addition, COMCO MEA, together with COMCO SEA, recently conducted
property roadshows for Philippine property firm RLC Residences in Dubai and Abu
Dhabi as among the group’s first of many synergy initiatives. The teams will
continue to showcase its strength in cross-regional PR through its new client,
EZRA COUTURE, a trailblazing UAE-based fashion house that has dressed royals
and celebrities like Beyonce, Lady Gaga, Shakira, Nicole Scherzinger, Paris
Hilton, Sonam Kapoor, Pia Wurtzbach and Heart Evangelista.
COMCO Mundo
Group Chief Executive Director and Lead Strategic Communications Counsel /
Partner and Co-Founder Mr. Ferdinand L. Bondoy bagged the Gold Award for the PR Champion of the Year (Agency) at the PR
Awards 2022 in Asia Pacific of Marketing Interactive Asia. He was also recently
elected to the Regional Board of PRCA APAC (Public
Relations and Communications Association Asia-Pacific) based in Singapore, the
only Filipino to be elected in the position. He was
also appointed anew to be part of the London-based CIPR’s (Chartered Institute
of Public Relations) International Committee and the Lead for Online Events,
representing not only the Philippines but also Southeast Asia and the rest of
Asia-Pacific. In the Philippines, Mr. Bondoy is also a Board Trustee of the International
Association of Business Communicators (IABC) Philippines serving as Corporate
Secretary and Chair of Digital and Public Relations Committee and Youth and
Student Programs.
Meanwhile,
Camp COMCO Mentorship Program, the
groundbreaking and proprietary talent incubation initiative, industry
linkage course, and apprenticeship platform of COMCO, is also opening its 19th
Cycle in the last quarter of the year. For over 6 years, Camp COMCO has already
produced 100 graduates from 18 cycles and received multiple recognition for its
contribution to the industry.
As part of
its thanksgiving to all of its partners and supporters, COMCO Mundo also successfully
conducted the “Early Holiday Movie Night with COMCOmigos” attended by more than
250 media, bloggers, clients, industry colleagues, Camp COMCO Mentorship
Program alumni, and COMCO Mundo League staff. The activity was supported by
APLGO, Eastern Communications, Jobstreet, LENOVO, Mediplast, MR.DIY, Philusa
Corporation (Albatross, Cleene, and Mediplast), Starkaffea, and
Teleperformance.
“Amid threats and challenges to businesses, we
in COMCO Mundo League continue to thrive as we are driven by our goal to share
stories that connect, ideas that transform, and campaigns that make a
difference through our unique brand of Meaningful Storytelling. The year 2022 is
the time where we cultivated the seeds of our 10-year master plan and we are
looking forward to a more exciting new year as we continuously unfold the next
phase of our ventures. Thank you so much to our COMCOmigos, our friends in our
various publics for their unwavering support to COMCO all these years,” said
Mr. Ferdinand L. Bondoy.
To know more about COMCO Mundo, visit comcomundo.com. Follow them on social media: facebook.com/comcomundo
on Facebook, linkedin.com/company/comcomundo,
and @comco_mundo on Instagram.