From Heartwarming Stories to Digital Innovation: Jollibee Shines at the 60th Anvil Awards

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Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion of The Manila Hotel.

Recognized for its excellence in public relations programs and tools, Jollibee continues to demonstrate its commitment to delivering meaningful, impactful, and culturally resonant campaigns that bring constant joy to Filipinos.

The Winning Campaigns

1. Jollibee JoyZone

PR Tools – Multimedia category, Silver Anvil

The Jollibee JoyZone initiative set a new standard for immersive brand engagement as it transformed customers’ smiles into store purchase discounts. Initially placed in a high-traffic mall store and eventually rolled out into more stores during the holidays, JoyZone cleverly used augmented reality (AR) to create meaningful digital interactions that also embody Jollibee’s fun and playful spirit.

2. Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024

PR Programs – Best Use of Social Media, Silver Anvil

Featuring real stories from real people resonated well with audiences, as the My Kwentong Valentine’s Day films titled “30 Dates” and “To Love Again” got recognized for how they sparked meaningful conversations about the complexities of relationships and the joy that love brings. By leveraging the power of social media, the films achieved immense reach, garnering millions of views and generating heartfelt engagements that solidified its place as a Valentine’s Day tradition for Filipinos.

3. Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024

PR Programs – Best User of Social Media, Silver Anvil 

Titled “Nanay ng Bayan,” this heartwarming film celebrated the unconditional love and selflessness of all mothers and mother-figures. The emotional storytelling that paid tribute to all kinds of mothers not only resonated with audiences nationwide, but also encouraged them to share their own stories of maternal love. The campaign achieved significant social media engagement, demonstrating how authentic and touching narratives can create a lasting impact.

4. Jollibee’s Generation Joy Fixed Creators Program

PR Programs – Best User of Influencer Marketing, Silver Anvil 

This groundbreaking initiative tapped into the power of 20 top-tier content creators from lifestyle, food, and entertainment sectors to reach a wider audience. By empowering creators with creative freedom, the collaborative content outputs embodied authentic storytelling while ensuring alignment with Jollibee’s messaging. The initiative’s success lies in its ability to foster genuine connections between the brand and its target market, using creativity and innovation to communicate and amplify its messages of joy.

“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to create campaigns and initiatives that not only celebrate Filipino culture, but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. “From heartfelt and authentic content to innovative on-ground activations, each of these campaigns reflects our dedication to spreading joy and meaningful engagement with our customers.”

Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. The awards are organized annually by the Public Relations Society of the Philippines (PRSP), celebrating campaigns that set benchmarks in excellence and creativity.

From the emotional resonance of My Kwentong Jollibee to the digital innovation embodied by JoyZone and Generation Joy, Jollibee’s award-winning campaigns reflect its ability to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

DigiPlus bags triple honors at 60th Anvil Awards

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DigiPlus celebrates a triple triumph at the 60th Anvil Awards, showcasing honors in rebranding,

integrated reporting, and community empowerment.

DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, secured three honors at the 60th Anvil Awards. Recognized as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programs and tools that elevate the field of communications and public relations.

DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, 'DigiPlus Reimagined: Pioneering Fun, Technology, and Community', which highlighted the company's evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, 'Ushering a New Era of Digital Entertainment', and another for BingoPlus Foundation's 'FutureSmart' program, an initiative dedicated to empowering the next generation of innovators through education.

The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus' commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company's visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products.

The 2023 Integrated Report chronicles DigiPlus' strategic direction, financial and operational performance, as well as its performance around environmental, social, and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.

“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders,” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications, and Sustainability. “The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities.”

BingoPlus Foundation's FutureSmart Program was recognized for its transformative impact on marginalized communities. In 2024, the program reached 5,332 individuals, focusing on IT education, digital literacy, and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development program to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4,853 students in the Visayas, alongside training for 213 teachers. The program also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology, and livelihood empowerment.

“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future, said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.

DigiPlus remains steadfast in its mission to bring cutting-edge entertainment platforms to Filipinos while making meaningful contributions to society through its social responsibility programs.

Empowering Filipinos: Home Credit PH Recognized for Excellence at 60th Anvil Awards

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Home Credit Philippines (HCPH), the country’s leading consumer finance company, clinched silver at the 60th Anvil Awards this year under the Public Relations Tools Category (Special Events) for its press event, "Unlocking a New Decade of Credit Opportunities for Filipinos.

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Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations

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This recognition underscores Home Credit’s unwavering commitment to delivering innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the beginning of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines.

The award-winning press event successfully gathered over 100 journalists and bloggers, resulting in extensive media coverage across print, online, and broadcast platforms. These efforts amplified Home Credit’s message of making essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. It also featured exhibits showcasing Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.

Sheila Paul, Chief Marketing Officer of Home Credit Philippines, emphasized how the recognition reinforces the company’s commitment to creating a brighter financial future for Filipino families.

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers,” said Paul. “Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”

Exceeding expectations with its remarkable turnout, the press event generated outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.

One of the standout stories to emerge from the event was the success of Home Credit's Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. The event also emphasized how Home Credit’s installment plans made premium items like iPhones more attainable for Filipinos. In 2023 alone, the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones.

Additionally, the event showcased Home Credit’s wide range of product offerings, from televisions and computers to e-bikes and medical equipment. The customer experience was further enhanced through Shoppingmall.ph, Home Credit’s online platform, featuring over 50,000 deals from more than 500 merchant partners nationwide, expanding the company’s reach and accessibility.

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families,” said Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event. “We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.”

This Silver Anvil Award marks the second recognition for both Home Credit and DM&A Co., following their Silver Anvil win for the Back-to-School campaign in 2023. Their continued success exemplifies a results-driven partnership focused on impactful and creative audience engagement.

Now in its 60th year, the Anvil Awards is widely recognized as the gold standard of public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year’s Gabi ng Parangal, held on January 28, 2025, at The Manila Hotel, celebrated the best PR campaigns in the country.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

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Home Credit is the Key: Back-to-School Campaign bags Silver at 59th Anvil Awards

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In a celebration of excellence at the 59th Anvil Awards, Home Credit Philippines' innovative "Home Credit is the Key: Back-to-School (BTS) Campaign" secured the prestigious Silver

Anvil in the Marketing and Brand Communication sub-category under the Public Relations Programs category.

The awards ceremony, dubbed the 'Oscars of Public Relations' in the Philippines, took place at the Marriott Grand Ballroom in Newport City on January 31, drawing representatives from companies and agencies across the country.

Home Credit, a leading consumer finance company, addressed the challenges faced by parents, particularly moms, during the back-to-school season. The campaign aimed to empower mothers as the primary financial decision-makers and budget planners in their families, navigating the rising costs of education and school supplies.

Running from July 1 to September 30, 2023, the "Home Credit is the Key" campaign provided a backup for moms by offering affordable financing options. Home Credit introduced zero-interest payment plans, easing the financial burden on mothers striving to provide their children with the best education. Flexible payment plans were also made available, ensuring that the cost of education could be spread over manageable installments, thus alleviating financial strain.

"We understand the challenges that parents face during the back-to-school season. Our Back-to-School Campaign aimed to provide not just financial assistance but also peace of mind to mothers who work tirelessly to ensure their children receive a quality education. Winning the Silver Anvil is a testament to the campaign's impact and the recognition of our Public Relations efforts to support families in this crucial aspect of their lives," said Ken Lerona, Head of PR, Home Credit Philippines.

The campaign also emphasized maintaining peace of mind for mothers by using Home Credit's services, allowing them to preserve their savings as a safety net for emergencies or future investments.

The campaign strategically employed public relations and communication tactics to engage and empower its target audience, specifically mothers and their children. Home Credit Philippines collaborated with its agency-on-record, Dugenia, Marayan and Associates Company (DM&A Co.), to implement this compelling initiative.

A key aspect of the campaign's success was the dissemination of impactful narratives to various media titles, partners, and bloggers. By pitching these powerful stories, the campaign effectively resonated with the intended audience, making their back-to-school shopping experience easier and lighter.

“Working with Home Credit Philippines on this campaign was a rewarding experience. We aimed to not only meet the challenges faced by parents but to exceed expectations in providing practical solutions. The Silver Anvil is a validation of the effectiveness and innovation embedded in our approach,” said Michael Dugenia, Managing Partner of DM&A Co.

The Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), received nearly 500 entries from over 100 companies and agencies, including local government units. The 59th Anvil Awards showcased new categories under PR Programs, such as Best Use of Digital, Best Use of Social Media, and Best PR-led Integrated Campaign.

Home Credit Philippines' Back-to-School Campaign stood out among the top entries, securing the Silver Anvil, and reinforcing its commitment to excellence in community support.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

Jollibee Celebrates Prestigious Anvil Awards Victories

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Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Jollibee Philippines with Ripple8, Jollibee’s public relations agency

(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

1. Title of Entry: Jollibee’s "Sarap ng Pasko"

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Gold

2. Title of Entry: Jollibee’s “Sarap ng Pasko”

Category: PR Programs – Best Use of Digital

Anvil Award: Silver

3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Silver

4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan

Category: PR Programs – Best Use of Influencer Marketing

Anvil Award: Silver

5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words

Category: PR Programs – Best Use of Social Media

Anvil Award: Silver

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving.

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals

(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

Jollibee Philippines and Ripple8

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59th Anvil Awards.

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About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 18 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

Comm&Sense wins record 9 Anvils

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In just its third year of joining the prestigious Anvil Awards, Comm&Sense won a total of nine honors at its 55th edition -- its biggest haul since first joining in 2018.

The Comm&Sense team, composed of Lorraine Lipar, Clarissa Osorio, Iah Ballesteros, Charlotte Fabian-Reyes (Managing Director), Jaeger L. Tanco (President and CEO), Toteng Tanglao (Communications Director), Alex Abordo, Patricial Sealtiel, Pol Villanueva, Hanna Larraga, Mitch Valcos, and Christian Sales with the team’s 9 Anvils for 2020

Leading the roster of winning clients for one of the country’s most exciting public relations agencies is Pru Life UK, which got a Gold Anvil under the PR Tools-Multimedia/Digital category for its’ #WhyWeRide videos, which highlighted how the campaign gave a purpose and sense of community among Filipino cyclists.

PhilLife Financial also bagged a Gold Anvil in the same category for its Teachers Helping Teachers video blog series, which built a solid online following among public school teachers by producing engaging and appealing content.

PhilCare, particularly its prepaid health card line-up, was likewise awarded a Gold Anvil in the PR Programs Directed at Specific Stakeholders category for demonstrating how the sachet insurance model helped achieve the dream of inclusive healthcare for Filipinos.

Meanwhile, Zamboanga-based Alsons Power Corporation got the Silver Anvil in the PR Programs on a Sustained Basis category for the Alsons Power-Hidilyn Diaz Scholarship Program. 

Named after the country’s first Filipina Olympic silver medalist and Zamboanga native, the program empowers local student-athletes who have the potential to compete in Olympic weightlifting.

San Pedro City, Laguna-based Westlake Medical Center also won the Silver Anvil in the PR Tools-Multimedia/Digital category for the Sabi ni Doc video series, which made the hospital more recognizable to residents living in its vicinity.

Comm&Sense’s affiliate, ROAR, also added four Anvils to its collection of honors, all of which are from BDO Unibank, which bagged one Gold Anvil and three Silver Anvils.

BDO won the Gold Anvil for its monthly employee newsletter The Wayfinder under the PR Tools-Publications category. Launched in early 2019, the new corporate newsletter of the country’s largest bank found ways to engage with its internal stakeholders. 

As for its Silver Anvils, two came from the PR Tools-Multimedia/Digital category – first, for its Valentine’s video and second, for its influencer marketing video.

Entitled Payo para sa Puso, BDO’s Valentine’s video tackled Filipino millennials’ behavior during the season of love to teach them financial literacy with the use of animation. 

Also targeted at millennials, BDO’s influencer marketing video featured Miss Universe 2015 Pia Wurtzbach and former UAAP courtside reporter Angelique Manto, with the aim of inspiring the next generation.

BDO likewise bagged the Silver Anvil in the PR Tools-Exhibits and Special events category for the homecoming exhibit of global Filipino artist David Medalla. 

Organized by bank adviser Mara Coson, the exhibit featured Medalla’s Cloud Canyons No. 31 kinetic sculpture, which was brought home to the Philippines from the United Kingdom as a way to reintroduce him to fellow Filipinos.

“This is truly a feat for us. For a young, 15-year old agency like us, our efforts to go beyond expectations have certainly paid off and have definitely been noticed. We look forward to achieving more for our clients through game-changing strategies that give a bang for the buck,” said Comm&Sense founder, president, and CEO Jaeger L. Tanco.

“Considering that we were already nominated for the Agency of the Year award in last year’s Quill, this record for Comm&Sense and ROAR gives us further motivation to up the ante for our clients, and perhaps the public relations field in the country,” added Comm&Sense managing director and ROAR president Charlotte Reyes.

Established in 2005, Comm&Sense is a full-service digital PR agency which believes that data-driven content, followed by creative execution, and smart amplification are the elements clients need to build credibility with their respective customers.

From left: Charlotte Fabian-Reyes (Managing Director), Jaeger Tanco (President and CEO), Toteng Tanglao (Communications Director)

Comm&Sense, together with its traditional PR arm ROAR, distinguish themselves from other agencies through brand publishing – a strategy wherein brands come out with their own content. 

LG Champions Female Empowerment with its Anvil Awards Win

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Global leader and technology innovator LG Electronics reaffirms its commitment to empowering women as their Laundry Love campaign bags the coveted Silver Anvil at the 55th Anvil Awards’ Gabi ng Parangal held at the Manila Hotel Fiesta Pavilion on February 28. The winning campaign was in the category “Public Relations Tools” under the sub-category: Exhibits and Special events.

Receiving the Silver Anvil Award are (L-R) LGEPH brand marketing and communications associate Germilyn Papa, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, LGEPH VP-home appliances Woo Young Jeon, M360 PR and Activations Agency founder and managing director Millet Simeon, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios.

Recognizing the need to address gender and cultural dynamics, LG, together with M360 PR and Activations Agency, launched the Laundry Love campaign during National Women’s Month which aimed to encourage men to do their fair share of housework through the innovative technologies designed into LG Home Appliances; specifically, LG’s line of powerful, feature-packed washing machines.

(L-R) LGEPH VP-home appliances Woo Young Jeon, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, M360 PR and Activations Agency founder and managing director Millet Simeon, LGEPH brand marketing and communications associate Germilyn Papa, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios

Widely considered as the “Oscars” of public relations, the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and, now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

ComCo Southeast Asia sweeps 10 honors for impactful campaigns at the 54th Anvil Awards!

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Coming from a streak of local and international industry recognition in just 3 years since its creation, trailblazing and fast-rising communications agency ComCo Southeast Asia harvested 10 metals at the recent 54th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP)

The most-coveted Anvil award is given to outstanding public relations programs and tools after thorough screening and evaluation by notable industry professionals and multisectoral jury. Dubbed as the Oscars of PR, the Anvil has become an emblem of excellence in Public Relations.

ComCo Squadron with the much-coveted metals bagged for impactful campaigns. In photo are (from left): Ace Cruz, Brand Communications Manager; Joan Icotanim, Brand Communications and Administration Director; Jam Bufi, Brand Communications Associate; Christine Li, Internal Affairs Director; Rachel Syfargo, Brand Communications and Operations Director; Ferdinand Bondoy, Regional Integration and Chief Executive Director; Queenie Resmundo, Brand Communications Associate; Harvey Llamosa, Senior Executive Initiatives Associate; AC Recio, Senior Digital and Multimedia Arts Associate; and Gian Viterbo, Digital Solutions Lead. 

ComCo Southeast Asia won three Gold Anvil Awards for “Igniting Talent – The Camp ComCo Mentorship Program” for Specialized Public Relations Program; “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” for Public Relations Tools: Exhibit and Special Event - Fan or Consumer Experience; and “Our Strong Connection – The Eastern Communications Internal Rebranding Campaign” for Public Relations Program Directed at Specific Stakeholders - Employees.

The Agency bagged seven Silver Anvil Awards for “KilusangKontra Kuto led by Lamoiyan Corporation's Licealiz” for Public Relations Program on a Sustained Basis - Youth / Children’s Welfare; “The Gift of Education: The AirAsia-World Vision See the World Initiative” for Public Relations Program Directed at Specific Stakeholders - Consumers, Specialized Public Relations Program, Public Relations Program on a Sustained Basis - Education, and PR Tools: Exhibit and Special Event - Fundraising; “Raising Awareness for Conservation through Art: WWF's "Art, Heart, Earth" Program” for Specialized Public Relations Program; and “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” for Public Relations Program Directed at Specific Stakeholders - Consumers. 

Prior to the big win in the recently concluded 54th Anvil Awards, ComCo Southeast Asia, together with its clients, was also recognized in the global and local scene such as the Marketing Event Awards in Singapore, MarCom Awards in USA, 2018 and 2017 Quill Awards, 2018 Anvil Awards, Kidlat Awards, Mumbrella Awards, and Spikes Asia.

Now at the onset of its fourth year in the industry, ComCo Southeast Asia remains committed to its passion and mission to craft impactful and relevant campaigns for its partner brands and organizations, anchored on its three agency thrusts of Igniting Brand love, Igniting Social Change, and Igniting Talent. As shared by its Regional Integration and Chief Executive Director, Ferdinand Bondoy, “We are truly elated with the honor given to us by our peers in the industry because it validates the monumental work we’ve done for our clients, our partner brands and organizations. What we do in ComCo Southeast Asia is what we consider as our life’s work, hence we make sure we autograph it with excellence not just for client and industry recognition, but because the campaigns we run are real, and impacts the lives of people around us, and the society as a whole.”

To know more about ComCo Southeast Asia, please visit www.comco-hq.com or follow www.facebook.com/comco.southeastasia.

Pioneer Insurance’s #MoveOnLang Songwriting Competition wins two Anvil Awards

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Pioneer Insurance together with Filipino Society of Composers, Authors, and Publishers (FILSCAP) and its communications / public relations agency ComCo Southeast Asia bagged two Anvil Awards at the recent 53rd Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).

Pioneer bags two Silver Anvil Awards for the Move On Movement. The campaign won in the category “Public Relations Programs on a Sustained Basis” under two sub-categories: External Consumers, Communities, Special Interest/Advocacy Groups and Youth/Children’s Welfare. (From L-R) Public Relations Society of the Philippines (PRSP) Board Member Chito Maniago, Filipino Society of Composers, Authors, and Publishers (FILSCAP) General Manager Atty. Thursday Alciso, Pioneer Life Inc. First Vice President and Marketing Head Len Pozon, FILSCAP Chairman Nonoy Tan, ComCo Southeast Asia Regional Integration and Executive Director Ferdinand Bondoy, and Anvil Awards Committee Chairman Owen Cammayo.

Promoting resiliency and inspiring hope among the Filipino youth through arts and music, Pioneer’s #MoveOnLang Songwriting Competition won a Silver Anvil for External Consumers, Communities, Special Interest/Advocacy Groups category and another Silver Anvil under Youth/Children’s Welfare category.

Dubbed as the Oscars of Public Relations, the Anvil is the symbol of excellence in Public Relations. It is awarded to outstanding public relations programs and tools after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

After organizing successful competitions in film-making and playwriting that generated inspiring stories of friendship and hope, Pioneer Insurance launched a songwriting competition in 2016 through the #MoveOnLang campaign, which encouraged the youth to draw inspiration from their own personal stories and taught them to translate these into original song compositions.

“This campaign really means a lot to our company and we are delighted for this recognition by PRSP,” says Pioneer Life Inc. First Vice President and Marketing Head Len Pozon. “Definitely, Pioneer Insurance will be more encouraged and inspired to support the arts through our initiatives and advocacy programs, and we’re extremely excited for our next.”   

Together with FILSCAP and ComCo Southeast Asia, Pioneer Insurance’s #MoveOnLang Songwriting Competition was promoted through channels that resonated with Filipino youth: through influential OPM songwriters and artists; through campus tours and songwriting workshops; and on various digital platforms and media partners including ABS CBN’s One Music PH, for extensive mileage in spreading the advocacy. 

“FILSCAP is dedicated to empower our music enthusiasts, especially the Filipino youth. It’s our pleasure to have been part of this meaningful campaign by Pioneer Insurance and we’re glad that the effort has been recognized and appreciated by the communications industry,” shares FILSCAP President Rico Blanco.

“We have always been supportive of our clients and partners that foster life-changing advocacies,” says ComCo Southeast Asia Regional Integration and Executive Director Ferdinand Bondoy. “We make sure that our engagements have impacts to the lives of our audience and the #MoveOnLang with Pioneer Insurance is definitely a milestone for our agency.”

Pioneer’s #MoveOnLang garnered more than 150 composition entries from 42 different schools nationwide.

Yosef Escoto from San Beda College Alabang emerged victorious as the Grand Winner and won a prize of PHP 100,000 for his original composition “Invincible.” The first runner-up, Benjamin Quijano (“Aking Mundo”) from University of the Philippines Los Baños, and the second runner-up, Kenneth Roquid (“Alive”) from University of the Philippines Diliman won PHP 50,000 and PHP 30,000 respectively.

To recognize the songwriting prowess of the remaining seven finalists, Pioneer awarded PHP 10,000 each to CK Sabillo (“Chronosphere”) from University of Santo Tomas; Julia Dichoso (“Hand In Hand”) from Sorsogon State College; Julien Cloma (“From Now On”) from STI College Novaliches; Luigi Balazo (“Make It Through”) from University of San Carlos; Marie Salvaleon (“Martsa Ni Marta”) from Southwestern University PHINMA; Marie Tayag (“The Biggest Leap”) from De La Salle University Manila; and Patricia Monsod (“Time”) from University of the Philippines Diliman. Julia Dichoso’s song “Hand In Hand” was crowned as Online Favorite, for which she was awarded PHP 10,000. To listen to the songs from the Move On Movement, check out #MoveOnLang (A Songwriting Competition) playlist on Spotify.

Aside from the cash prizes, Pioneer Insurance granted PHP 100,000 worth of insurance coverage to all the 10 finalists for #MoveOnLang Songwriting Competition its Finals Night held at Hard Rock Café Makati last February 2017. 

Keeping their promise to promote Philippine arts, Pioneer Insurance recently launched a T-Shirt design contest entitled “Big Heart” in colleges and universities to uphold acts of kindness among Filipinos. 

Pru Life UK bags gold and silver honors at the 52nd Anvil Awards

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Pru Life UK's Brand and Communications team, led by Assistant Vice President Anna Gizelle V. Camua (front row, fourth from the right),received three honors at the 52^nd Anvil Award Gabi ng Parangal at the Makati Shangri-La on March 10, 2017.

Further demonstrating its excellence in the field of public relations, British life insurer Pru Life UK received three honors at the 52^nd Anvil Awards for its community investment initiatives and external communications.

Presented with a Gold Anvil Award for PR Tools – Special Events was “The Third Cha-Ching Educators’ Conference on Financial Literacy”. The initiative was recognized for bringing together 300 principals and teachers from both private and public schools nationwide for a two-day conference, highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.Held last year, the conference was central to Pru Life UK’s Cha-Ching Financial Literacy for the Youth Programme.

Cha-Ching is a multi-country, multi-platform programme that teaches fundamental money management concepts to children in Asia aged seven to twelve. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK. In the Philippines, Cha-Ching has benefitted over 100,000 students and 1,500 teachers from 100 schools and educational institutions. It has also received multiple honors from various international and local award-giving bodies, such as the International Gold Quill Awards.

Separately, the entry “Bantayan IV AVP”, a same-week edit video that showcases the highlights of the fourth leg of the Regional PRUvolunteer Programme in Bantayan, received a Silver Anvil Award for PR Tools – Multimedia/Digital. A core objective of the video was to instill in Pru Life UK employees an interest in helping people and communities by building awareness on the Bantayan housing and recovery initiative,as well as the programme as a whole.

Likewise, the entry “IMLinked Portal Educational Investment Videographs”, which is a series of videographs on complex investment and economics concepts, received a Silver Anvil in the same category. Produced in-house, the videographs support and complement Pru Life UK’s financial literacy advocacy that extends to mature markets.

Presented annually by the Public Relations Society of the Philippines, the Anvil Awards – dubbed as the "Oscars" of the Philippine public relations industry – is a symbol of excellence in public relations. It recognizes outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Pru Life UK’s growing number of accolades reinforces the Company’s legacy, which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 17,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information:www.prulifeuk.com.ph