Tailored for Filipino Living: Ice On Demand with LG’s Auto Ice Maker All-day Ice from LG’s Auto Ice Maker built into its latest refrigerators—perfect for beating the tropical heat

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To make summer cooler, nothing beats a steady supply of ice for your daily cold brew, a refreshing fruit shake, or surprise guests dropping by for a drink. With PAGASA reporting a soaring heat index, staying cool isn’t just about enjoying a refreshing breeze but also keeping yourself properly hydrated and refreshed. When the heat calls for something more indulgent, ice quickly becomes essential.

That’s where LG’s Auto Ice Maker, found in all of LG’s latest refrigerators launched last March 2025, makes all the difference—delivering effortless convenience and a cool refresh whenever you need it. With its smart design and intuitive cooling technology, it takes the hassle out of ice-making, so you’re always ready to chill, entertain, and enjoy.

 https://www.tiktok.com/@lgphilippines/video/7501203919226326290

Ice When You Need It—Automatically

The Auto Ice Maker keeps things simple, just add water, and it gets to work to make sure there’s always plenty to go around. Whether you're prepping an iced Caramel Latte from Chingu Café for that extra boost, or a sweet bowl of saba con yelo when you feel like cooling down after errands, this feature makes sure you’re never out of ice.

Smart Storage, Seamless Access

LG’s Auto Ice Maker is designed for easy access and space efficiency. It produces and stores ice in a dedicated compartment with a convenient pull-out tray, so you can easily scoop out ice without getting in the way of your frozen goods. So even when the craving hits, whether it’s a fruity hwachae on a hot day, or a refreshing tropical glass of Locally Dalandan, you can scoop and go, with no need to dig or rearrange.

Photo from Life with Lhyzie

Reliable Performance, Season After Season

The Express Freeze technology uses rapid cooling to make ice faster automatically. It helps ice form quickly by circulating cold air evenly inside the freezer, so your ice supply refills faster without any extra effort. This means you won’t have to wait long to get more ice—even when making your favorite refreshments like samalamig or a creamy, fizzy treat with Milkis Cream Soda.

With LG’s Auto Ice Maker, just open the freezer, scoop the ice, and enjoy a refreshing drink anytime. Imagine having that kind of cool convenience built right into your home—smart, seamless, and made for everyday living. From your go-to coolers to your favorite iced treats, chill satisfaction is always within reach—because Life’s Good when ice is always ready.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on Facebook, Instagram, and TikTok.

Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

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Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Mr. Jun Lee, LG Philippines Product Director for Home Appliances

& Leo Estallo, President & CEO of One Rockford Enterprises

with the LG and One Rockford Teams

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes

Leo Estallo, President & CEO of One Rockford Enterprises

Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology

For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology

Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust

For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

Life’s Good for Moms: Meaningful Moments, Made Easy

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From memories to me-time, celebrate Mother’s Day the way she wants to

Whether you’re a mom, lola, tita, or a single mom doing it all, you deserve to celebrate and be celebrated this Mother’s Day. This special day always falls on the second Sunday of May, so establishments are guaranteed to be booked and busy. If you’re one of the many moms who just want to rest on this special weekend and avoid crowds, why not spend it at home?

Moments That Matter: Reliving the Past and Creating New Memories

If you’re looking to feel nostalgic, watching old baby videos and cherished family moments on a bigger screen, such as  LG’s UHD TV, brings back the feels and memories to life. But beyond reminiscing, it's about living in the moment—whether it’s watching with loved ones or letting little ones peacefully drift to sleep with their favorite lullabies through speakers such as the LG xboom Go. Every moment, from memory to melody, becomes a treasured experience.

Embrace Your Playful Side: Celebrate with Fun and Freedom

Mom, staying in doesn’t have to mean lying in bed all day. While there is absolutely nothing wrong with that, you can also choose to direct your energy towards activities such as belting out your favorite karaoke hits with the LG xboom RNC5, or upping your excitement through your favorite films on the LG QNED TV. Letting loose with every note and every scene can bring back joy and excitement, turning me-time into something truly special. Singing or streaming, it’s just one other way to unwind and enjoy your special day.

Relax and Recharge: A Well-Deserved Retreat for Mom

Being a mom isn’t always going to be stress-free. Many moms go through countless sleepless nights! With the LG Non-Inverter Aircon providing a cool, soothing breeze and the LG PuriCare Air Purifier ensuring clean, fresh air, the space transforms into a haven of comfort to help you truly relax and recharge each night. Whether lounging in bed, catching up on rest, or simply enjoying a peaceful pause, having the right air conditioner and quality can help you unwind in the evening and feel restored by the morning.

Turning Everyday Moments into Meaningful Family Bonds

One of the best ways to celebrate Mother’s Day is for mom to not have to do chores. Turn an ordinary cleaning day into a lighthearted, shared experience with teaching your kids to help out and use the LG Top Load Washer and LG Canister Vacuum. With everyone pitching in and moments turning into memories, it’s not just about tidying up—it’s learning to celebrate mom for all the things she does that we sometimes forget to thank her for

Life’s Good when you celebrate in a way that feels true—whether it’s sharing laughs with family, enjoying quiet moments, or simply doing what brings joy. The best celebration isn’t about grand gestures, but about feeling supported and happy right where you are. With LG, every moment becomes part of a meaningful Mother’s Day, because Life’s Good when comfort, love, and ease fill the space, turning the everyday into something special.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

 

LG Philippines Makes its New Home at Arcovia City

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LG Electronics Philippines officially inaugurated its new office at the 15th and 16th floors of One Paseo building last April 22, 2025 in Arcovia City, Pasig, after over 35 years into local operations from its first office in Brgy. Maybunga, Pasig. Over the years, LG has been at the forefront of bringing innovation and cutting-edge technology to Filipino homes and businesses. The new office represents not only a fresh start but a continued commitment to excellence, ensuring that LG remains a leader in the industry while providing a better work environment for both its employees and partners.

(From L-R) Megaworld First Vice President, Mr. Roland Tiongson, Pasig Police Station Chief, Col. Hendrix Mangaldan, LG Asia Regional CEO, Mr. Jaesung Kim, LG Philippines Managing Director, Mr. Nakhyun Seong, LG Philippines CFO, Mr. Hongsuk Chang

Life’s Good caravan parked outside their new office in Arcovia, offering a warm welcome and a peek at LG’s latest innovations

The new office in Arcovia City includes open-concept workspaces to promote collaboration and creativity, as well as modern tools and technologies to support productivity and employee well-being. The office houses a showroom where employees and visitors can explore the latest LG products and technologies, a spacious auditorium optimized for presentations, seminars, and events, as well as a well-appointed cafeteria that offers a relaxing space for employees to enjoy meals and unwind.

LG Philippines team proudly presenting their spacious Arcovia office lobby

LG employees also get to enjoy floor length windows, providing employees with a 360° view of the city and nearby mountain ranges. In designing an office with the employee’s well-being in mind, LG hopes to set an example in staying true to its brand promise as a Smart Life Solutions company: that Life’s Good, right from its new home.

The day was filled with activities for LG’s employees, which included a photobooth,and a pouch customization booth where they designed personalized canvas pouches as souvenirs. LG’s new neighbors also enjoyed a supply of free drinks found in LG refrigerators that were stationed at One Paseo’s lobby, provided by LG’s brand partners — Locally, Milkis, and Chingu Cafe.

Ending the day on a high was LG’s collaboration with the 107.5 Wish Bus, which made a special stop right outside the new office for LG and their new neighbors in Arcovia City. Special performances were made by artists Earl Generao and Arra San Agustin for the crowd to enjoy. The event was a perfect blend of entertainment and community spirit, making it a memorable part of the day.

Wish Bus dropped by Arcovia City, sharing optimism and the Life’s Good message to nearby offices

The event was attended by LG Philippines Managing Director Nakhyun Seong, CFO Hongsuk Chang, and LG’s Regional CEO for Asia Pacific Jaesung Kim, who joined employees and partners in celebrating this milestone. “LG Philippines has called its previous office 'home' for over 35 years, and it was the employees, as well as their dedication and hard work, that truly made it special,” said Nakhyun Seong, Managing Director of LG Philippines. “This new space not only aligns with LG’s global reputation for innovation and Smart Life Solutions.” Mr. Nakhyun Seong continued.

LG Philippines Managing Director, Mr. Nakhyun Seong, acknowledging the team’s dedication while emphasizing the new office’s role in advancing technology for the benefit of the Filipino people

“It also honors our past while inspiring continuous innovation that benefits LG’s local employees. As a  company committed to making a positive impact and creating lasting value, we also aim to empower our employees to leverage advanced Korean technology to ultimately support the growth and development of the Filipino people, contribute to the country’s progress, and make ‘Life’s Good’ a reality for our customers, shaping a brighter future for all.”

LG Philippines Team in front of their new office at Arcovia City

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Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

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LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter

Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household

For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces

Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost

LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter

5. Power in Style and Care

When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

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Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

Product Manager for Refrigerator, Mr. Jillian Yap, with dedicated mom and actress, Ms. Dimples Romana, posing with the French Door Refrigerator in the newly launched lineup

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG’s refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG’s Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door and French Door with InstaView™ Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG’s 12.7 cu.ft Bottom Freezers, rightmost with InstaView™

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Dedicated mom and actress, Ms. Dimples Romana, and mixology expert, Ian Libang, joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media representatives during the meet and greet with Dimples Romana

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert, Mr. Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally, and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

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Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

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Cool down and check out LG’s latest refrigerator lineup at the BHS Amphitheater, BGC

on Saturday March 22, featuring the Auto Ice Maker, fresh storage solutions,

and smart technology

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LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

Embrace 2025 with Ease: LG Washers for a Fresh Beginning

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Start 2025 effortlessly with LG washers, featuring smart AI, energy efficiency, and spacious capacities for a simpler, more effortless routine

This year is all about embracing fresh starts, and LG Washers are designed to make your everyday tasks smarter and more effortless. Built to adapt and elevate your everyday routines, they’re designed with smart features, energy efficiency, and powerful performance to make your life easier. Whether you're stepping into a new chapter, creating memories with loved ones, or setting up a home that reflects your dreams, LG Washers ensure you have the perfect blend of performance and convenience to embrace 2025 with confidence.

1. For the First Time Solo Dweller

For first-time solo dwellers, the LG 7KG Front Load Washing Machine with Allergy Care  offers the perfect balance of performance, style, and efficiency.

Independence comes with the joy of choosing quality that works for you. This washer is the ideal companion for your first home, with a 7kg capacity in a slim chassis for easy integration into smaller spaces, while 6 Motion DD technology and Steam™ care treat your clothes with the utmost care. Plus, the Smart Diagnosis™ app ensures troubleshooting is just a tap away.

A perfect choice for only ₱33,995.00 to those seeking a washer that fits both their space and lifestyle while delivering superior performance.

 

2. For First-Time Moms

Starting your new family journey? The LG 7.5KG Top Load Washing Machine with Smart Inverter Motor is the perfect fit for new beginnings.

With a compact design, energy-saving features, and powerful cleaning technology like TurboDrum™ and Punch+3, you’ll breeze through laundry day while building your new life together. Its Smart Inverter Motor ensures quiet and reliable performance, providing peace of

mind as you grow your family. Plus, its large-capacity drum means fewer loads and more time for the things that matter most. This washing machine makes it easy to start your family’s journey with convenience and efficiency. Make your new start smooth and simple for ₱19,995.00—where family life and efficiency meet.

3. For Growing Families

As your family grows, so does the laundry. But the  15KG Top Loading Washing Machine, AI Direct Drive Inverter keeps laundry stress-free and manageable.

Balancing family time and responsibilities is easier when laundry takes care of itself. This washer is designed for growing families who need efficiency without sacrificing performance. With Smart Inverter Technology, it saves energy and adjusts to different fabrics with Smart Motion, ensuring a perfect clean every time. The Auto Pre Wash feature handles stubborn stains at the touch of a button, saving you time. Side Waterfall technology ensures detergent is evenly mixed, while LoDecibel™ runs quietly—perfect for keeping the peace in a busy home. Make family life easier with the for ₱45,995.00—tailored for growing families and their big laundry needs.

4. The Washer for Every Generation in Your Home

Living in a multigenerational home means everyone has different needs, and the 14/8KG Front Load Combo Washer Dryer with AIDD is built to meet them all, keeping laundry day fast and efficient for every member of the family. AI DD™ technology also helps the Washer adapt to the softness of each fabric, providing 18% more protection for clothes.

TurboWash™360˚ cleans clothes in just 39 minutes, using 3D multi-nozzles for a thorough wash that’s gentle on all fabrics. Meanwhile, the ezDispense™ system releases the perfect amount of detergent for up to 35 loads, while LG ThinQ™ lets you manage everything from your phone. 1It runs quietly, so your household can enjoy peace without interruption. Enjoy a cleaner, more organized home for just ₱77,995.00—designed for families who value both efficiency and harmony.

 

5. For Those Who Appreciate Style

If you’re someone who appreciates both function and flair in your home, the  LG 14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer  from the Objet Collection is more than just a washing machine—it’s a true statement piece that seamlessly blends style with performance.

Its minimalist design fits beautifully in any home, while its advanced features like the Allergy Care Cycle provide top-notch cleaning performance. The AI Direct Drive motor optimizes wash performance based on fabric type and load size, while the Allergy Care Cycle eliminates 99.9% of live house dust mites. With LG ThinQ™, you can monitor and control the washer remotely, making it a smart and stylish upgrade for your home. Quiet, efficient, and stylish, for only ₱149,995.00, this washer is for those who appreciate the finer things in life and want to elevate their space with a sophisticated touch to their home’s aesthetic.

Let LG take care of the laundry while you take care of what really matters. With the support of smart technology and powerful performance, this is your time to thrive, live with intention, and embrace all the wonderful possibilities that 2025 has in store. Let’s make this year the best one yet—starting with the simple things that make life easier. After all, Life’s Good when everything else falls into place.

¹ https://www.lg.com/ph/washer-dryers/front-load-washing-machines/fv1413h2ba/