Enjoy a richer and creamier coffee experience with Great Taste’s latest offering

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Enjoy the tapang at tamis combination of coffee, cream and Muscovado sugar with every cup of Great Taste Muscovado. 

Coffee is one of the go-to drinks of every Pinoy when they want a perk up in the morning or relax after a stressful day. It has even become a part of their lifestyle to explore new rich flavors to satisfy their thirst for coffee.

Now, Great Taste Coffee gives more exciting reasons to savor a hot cup of coffee as it brings another variant that is sure to capture Filipino’s penchant for coffee.

Great Taste Coffee presents a richer and creamier coffee experience with the new Great Taste Muscovado. Fulfill your need for a quick coffee fix with the smooth and full-bodied coffee mix, with a sweet taste of Muscovado sugar. 

Made from natural sugar cane, the Muscovado sugar has a unique and flavorful taste which makes it a perfect beverage sweetener. And now, Filipinos can savor a delicious cup of bold coffee flavour and smooth creamer, with the right amount of sweetness with Great Taste Muscovado.  

Taste the new Great with the tapang at tamis combination of Great Taste Muscovado, available in groceries and supermarkets nationwide for only P7.00 per sachet.

How Great Taste Coffee brand endorser John Lloyd Cruz choose to be great

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A celebration of everyday greatness, Great Taste held a "Choose to Be Great" media event as they introduced one of the Philippines' greatest young actors John Lloyd Cruz as its newest brand endorser.

John Lloyd is featuring in the new Great Taste campaign wherein it captures the respect and admiration that he and the brand have for Pinoy’s greatness. 

Like Great Taste Coffee, brand endorser John Lloyd is a staunch admirer of the Filipinos’ everyday greatness. 

During the coffee shop-themed event held at the Crowne Plaza Ortigas, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. 

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones.

Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Proudly local and always innovating, Great Taste Coffee consistently empowers Filipinos to make every day great.

Great Taste White brings a cup of change in loyal patron’s life

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Housewife and mother of four, Alicia Obispo, couldn’t hold back her tears when she received one of the greatest surprises of her life. She is now P3-million richer after her entry was drawn as the Grand Winner of the Great Taste White Choose Great, Win Great Raffle Promo.

GREAT SURPRISE. 53-year-old mother of four, Alicia Obispo (left) couldn’t contain her emotion after Great Taste White Brand Manager Baron Magtanong surprised her with a P3-million chequefor winning the Grand Prize at the Great Taste White Choose Great, Win Great Raffle Promo.

“My dream is to have our own house and lot. I don’t want to worry that one day we’ll be forced out from our home,” says Alicia who resides in a rural farmland with her husband and children. “If our land owners asked us to leave, we have to evacuate right away - that’s why if we have enough money, we’d build our own house.”

Every day is a challenge for Alicia who,aside from not having a permanent house, strives to make ends meet from tending livestock. Alicia, with her daily cup of coffee, faces each day with strength and determination—little did she know that it would also bring the life-changing reward she has been hoping for.

What could have been an ordinary day turned into something great as the Great Taste White team surprised her with a P3-million cheque. She was flooded with joy as she realized that her dream of having their own house and lot can now be fulfilled. In addition,she can pay for her youngest daughter’s education and other expenses.

It was truly an unexpected blessing for the Obispos, as they joined the raffle with hopes of winning only an iPad, a luxury they knew they couldn’t afford.

Aside from the cash prize, the Great Taste White team also gave Alicia and her youngest daughter Cherielene an exclusive PinoyBig Brother experience. The two ladies enjoyed VIP tickets to the PBB: 737 Big Night anda tour in the PBB house. To top this off, they were treated to a meet-and-greet session with PBB All-In Big Winner Daniel Matsunaga.

Just like Alicia, Filipinos from all over the country received amazing prizes after joining the Great Taste White Choose Great, Win Great Raffle Promo. This is Great Taste White’s way of thankingFilipinos for making them the number one white coffee brand in the country.

The raffle had twenty regional draws across GMA, North Luzon, South Luzon, Visayas and Mindanao, and one National Grand Draw, which saw Alicia bagging the grand prize of P3 million.

Great Taste White Choose Great, Win Great Raffle Promo now on its Final Regional Draw

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Join Great Taste White as it draws the winners of its Great Taste White: Choose Great, Win Great Raffle Promo on September 26. The raffle promo will have simultaneous draws at Ayala Fairview Terraces (GMA), SM City Baguio (North Luzon), Robinsons Place Lipa (South Luzon), Ayala Center Cebu (Visayas) and Abreeza Mall (Mindanao).

Taken during the third regional draw in Dagupan City, Universal Robina Corporation (URC) Powdered Beverages Category Sales Manager Jacob Pajarito draws the entry for the P200,000 cash prize.

For its fourth regional raffle draw, two winners will receive a MacBook Air, 4 winnerswill get a white iPhone 6, 6 winners will take home a white iPad Mini, one winner will receive P100,000 cash (tax-free)and one winner will getP200,000 cash (tax-free).

Aside from the drawing of entries, mall goers can delight in games, goodie bags, Great Taste White coffee booth, photo booth,and performances by celebrity guests.

Taken during the third regional draw in Visayas,mall goers at Shops at Amigo, Iloilo City experience an afternoon of fun games, goodie bags, coffee and photo booths, and special performances from guest celebrities.

On October 4, the Great Taste White: Choose Great, Win Great will culminate with its Grand Draw where eight winners will have the chance to own a white Toyota Vios 1.3 E M/T; and one lucky winner will take home P3 million cash and an exclusive Pinoy Big Brother: 737 experience.

“The Great Taste White: Choose Great, Win Great nationwide raffle promo lets consumers savor great wins,” says Julius Flores, Universal Robina Corporation (URC) Marketing Manager for Powdered Beverages. “This is Great Taste White’s way of giving back to its consumers for making it the leading brand in the white coffee segment, and for making Great Taste one of the most patronized brands in the Philippines.”

Get the latest updates about the promo by visiting the official Great Taste White Facebook page (Great Taste White 3in1), Twitter Page (@GreatTaste3in1) and website (www.choosegreatwingreat.ph).

Mom of two gets biggest surprise by joining Great Taste White: Choose Great, Win Great Raffle Promo

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Flordeliza Lansangan of Malate, Manila, mother of two, forty-seven year old government employee was speechless at first when she received the greatest surprise of her life when the Great Taste White team showed up at her doorstep, last Aug 18, 2015 to inform her that she had won P200,000 in the first regional draw of the Great Taste White: Choose Great, Win Great Raffle Promo. 

When her cash winnings finally dawned on her, the first two things she thought of were her daughter’s education and her mother’s medication. The housewife also hinted at investing a portion of her prize on a small business venture that can also benefit the rest of her family.

“I want to help my relatives because this is a blessing that should be shared,” Flordeliza explained in Filipino.These wonderful intentions reflect the great values that Filipinos exemplify. According to Flordeliza, these values are innate in Filipinos, even during the hardest of times.

Flordeliza is just one of the five Great Taste White coffee lovers who won P200,000 in the first regional draw held simultaneously in the Greater Manila Area, North Luzon, South Luzon, Visayas and Mindanao.

For each regional draw, Great Taste White gives away 14 prizes to 14 lucky winners! Exciting prizes include: one winner of P200,000; one winner of P100,000; two winners of a MacBook Air; four winners of a white iPhone 6; and six winners of a white iPad Mini.

The Great Taste White: Choose Great, Win Great Raffle promo is on-going and will run until September 18, 2015. Coffee lovers can still win in the succeeding regional raffle draws and in the National Grand Draw, where eight brand new white Toyota Vios 1.3 E M/T cars will be given away and one lucky winner will take home P3 million in cash.

Apart from the cash prize, the grand draw winner will also get an exclusive Pinoy Big Brother Experience which includes VIP tickets to the PBB: 737 Big Night, a tour of the PBB House, and a meet and greet with PBB All-In Big Winner, Daniel Matsunaga.

Just like Flordeliza and the other regional winners of the Great Taste White: Choose Great, Win Great Raffle Promo, you too can choose great and get a chance to win great prizes.

For more information, visit the official Great Taste White Facebook page (Great Taste White 3in1) Twitter Page (@GreatTaste3in1) or our website www.choosegreatwingreat.ph. ©2015 Endemol International. Big Brother is a trademark of Endemol Nederland B.V., registered in the Philippines and other countries, and is being used under license.

Experience the great taste of winning in "Great Taste White’s Choose Great, Win Great Promo" with exciting gadgets, a brand new Toyota Vios, and great cash prizes!

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There's good coffee, then there's Great Taste Coffee ! Great Taste White is making everyday wins even greater with the Choose Great, Win Great raffle, its biggest promo to date. More than P27 million worth of prizes are at stake. 

Experience the great taste of winning in "Great Taste White’s Choose Great, Win Great Promo" with exciting gadgets, a brand new Toyota Vios, and great cash prizes—as much as P3 million for the grand draw winner!

The promo will have four regional draws in five areas: Greater Manila Area, North Luzon, South Luzon, Visayas and Mindanao. 

For every regional draw, there will be one winner of P200,000 and one winner of P100,000 in each area. Two winners will also get their very own white MacBook Air, four winners will take home a white iPhone 6, and six winners will receive a white iPad Mini. 

The Great Taste White: Choose Great, Win Great Promo will culminate in the Grand Draw where one lucky winner will take home P3 million in cash and eight others will get to own a white Toyota Vios 1.3 E M/T. 

To make his winning moment an even greater experience, the grand prize winner will get an exclusive sneak peek into the Pinoy Big Brother experience. Apart from the P3 million cash prize, he will also receive VIP tickets to the PBB: 737 Big Night, tour the PBB House, and get to meet and greet PBB: All In Big Winner Daniel Matsunaga. 

Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei (2nd from right) , Daniel Matsunaga, and head officers of Universal Robina Corporation, during the Great Taste White: Choose Great Win Great Promo launch held at the Crown Plaza Manila Galleria, Ortigas, July 21, 2015.

“Through Great Taste White: Choose Great Win Great Promo, we aim to let more consumers savor greater wins,” said Lance Gokongwei, Universal Robina Corporation President and Chief Executive Officer. “This is also one way to thank our consumers for making Great Taste White the leading brand in the white coffee segment.”

Great Taste Ambassador Daniel Matsunaga and Gelli Victor (Host)

The Great Taste White: Choose Great, Win Great Promo is open to all Filipino residents 18 years old and above. To join, participants must simply collect five empty sachets of any Great Taste White variant (Smooth & Creamy, Smooth & Creamy Sugarfree, Smooth & Caramelly, and Smooth & Chocolatey) or one empty BigSAVE Pack. 

They must then put the empty packs in a plain white envelope with a piece of paper containing their complete name, birth date, current mailing address, mobile or landline number, store outlet where the product is purchased, and email address. One envelope qualifies for one entry, which can be dropped at drop boxes located in participating stores, supermarkets, and outlets nationwide. 

Promo period is from August 2 to September 18, 2015. 

Nothing is better than the great taste of winning, from small day-to-day triumphs to grand milestones. Savor great wins and take home the most awesome rewards in the Great Taste White: Choose Great, Win Great Promo. Know more about the promo by liking the official Great Taste White Facebook page (@GreatTaste3in1).

Great Taste White: Choose Great Win Great 

Promo Period: August 2, 2015 – September 18, 2015 

Per DOH-FDA CFRR Permit No. 0577, Series of 2015 

Promo Mechanics: 

1. This raffle promo is open to all Philippine residents at least eighteen years old by August 1, 2015. 

2. There will be four (4) Regional Draws in GMA, North Luzon, South Luzon, Visayas and Mindanao and one (1) National Grand Draw. 

3. Participants can only win once in the four (4) Regional Draws in GMA, North Luzon, South Luzon, Visayas and Mindanao. 

4. Winning entries in the Regional Draws shall no longer qualify for the National Grand Draw. 

5. Non-winning entries in the Regional Draws shall still qualify for the National Grand Draw. 

6. If a Participant wins more than once on the same Regional Draw date and/or National Grand Draw, the prize of the higher value will be awarded to the winner. The prize of lower value shall be raffled off again. 

7. Participants shall submit empty wrappers of any of the following to qualify for one (1) Entry: 

8. Participants shall write down the following details on a sheet of paper. The paper must then be placed inside a plain white envelope together with the required number of Great Taste White wrappers. There shall only be one (1) Entry per envelope. Envelopes shall be labelled -

“Great Taste White: Choose Great, Win Great Raffle Promo.”

· Complete name (same as valid ID) (mandatory)  

· Birth date (mandatory)  

· Current address (specify house number, barangay, street, subdivision and city) (mandatory)  

· Mobile Number or Landline Number (mandatory) 

· Store Outlet (where you purchased) (mandatory)  

· Email address (if available)

· Signature (mandatory) 

9. Participants may drop their Entries at the nearest “Great Taste White: Choose Great, Win Great Raffle Promo” drop box located in participating supermarkets and outlets nationwide starting August 02, 2015 (Sunday).

©2015 Endemol International. Big Brother is a trademark of Endemol Nederland B.V., registered in the Philippines and other countries, and is being used under license. 

Great Taste White makes everyday wins taste even better with the Choose Great, Win Great!