Jollibee Yum Burger’s new digital campaign introduces Pinoy millennials’ ‘Framily’

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Jollibee, the number one family fast food chain, has coined the term “Framily” in its newly launched Jollibee Yum Burger made-for-digital video, to refer to a group of Pinoy millennial best friends who have come to embrace each other like real members of their family. Thus the term “framily” – friends who are like family to each other.

The Jollibee Yum Burger video portrays how Pinoy millennials have such a time-tested bond with each other that they take on roles akin to family members: May kumu-kuya (plays the role of a brother), uma-ate(an elder sister), nagpapaka-mommy (mom), at tumi tita (aunt).

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FJollibeePhilippines%2Fvideos%2F1231848153528075%2F&show_text=0&width=560" 

These family-like roles are depicted in moments like when eating their favorite Yum Burger, whose langhap-sarap patty that’s made with 100% pure beef have been loved by generations of youth.

For these Pinoy millennials, friendships that are 100% tested remain unsurpassed. And when it comes to food favorites, they patronize those which, like their friendships, have been time-tested and passed their discriminating taste buds, just like the best-tasting Jollibee Yum Burger.

“Despite being exposed to the fast-paced, ever-evolving culture and lifestyle these days, millennials still value consistency and the unique character in relationships and things that have stood the test of time and remained constant,” said Kent C. Mariano, Jollibee Assistant Vice President for Marketing.

“For them, there is nothing like 100% samahan, at 100% sarap na maasahan,” he added.

Enjoy 15% Off On Weekend Shopping At Lazada With Citi Credit Cards

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Come Saturday and Sunday, skip the crowds at the malls and let your fingers do the shopping using the Lazada App or at Lazada.com.ph. Get 15% off your purchase or a maximum of P500 discount when you shop using the Lazada Philippines Smartphone Mobile App.

Make sure to pay with your Citi credit card and key in the code “CITIAPPWEEKEND” to avail of the discount. If you prefer to shop via their website, you can still enjoy 10% off or a maximum of P500 discount via www.lazada.com.ph.

This time, use the code “CITIWEEKEND” with your Citi card. Promotion will run until January 31, 2017 so take advantage of this for your holiday shopping too!

For more information, visit www.citibank.com.ph/lovetoclick or call the 24-hour CitiPhone Hotline

Petron launches Euro 5 in the Philippines

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After successfully launching a full range of locally-produced Euro 4 fuels almost a year ago, the country’s leading oil company Petron Corporation marked another breakthrough in fuels technology with the introduction of the Blaze 100 Euro 5 – the first Euro 5 standard fuel in the country. 

Blaze 100 Euro 5 contains has significantly less sulfur, 10 ppm (parts per million) compared to other Euro 4 fuels (50 ppm). It is 500% cleaner than standard Euro 4 fuels. It also has less benzene (less than 1% of volume) – a known carcinogen – compared to the Philippine standard which allows up to 2% by volume in gasoline. It is now available nationwide. 

High sulfur levels in fuel, when combined with water vapor, can harm the environment and cause corrosive wear on valve guides and cylinder liners, leading to premature engine failure. 

With significantly low sulfur content and advanced additives technology, the high-performance Blaze 100 Euro 5 delivers the following benefits:

• Optimal power and acceleration due to extremely high octane and performance additives;
• Exceptional engine cleanliness because of its high quality base fuel and fully synthetic detergent additive;
• Better fuel economy due to its friction modifier and combustion improver additives; and
• Lower emissions and longer catalytic converter life.

While Blaze 100 Euro 5 is recommended for high-end, high-performance vehicles, other vehicles will get the same power and improved fuel economy because of its special formulation. 

“Petron is proud to introduce another revolutionary fuel specially formulated for Philippine driving conditions,” Petron President and CEO Ramon S. Ang said. “With the highest octane rating but the lowest sulfur content, Petron Blaze 100 Euro 5 is the best gasoline in the market by far in terms of power, efficiency, and reduced emissions. 

“We will continue to innovate and lead in fuels technology so we can put more savings in our customers’ pockets while improving air quality across the nation,” Mr. Ang added. 

Petron’s Blaze 100 Euro 5 was “road-tested” recently as the official fuel of the Philippine Leg of the 2016 Formula 4 South East Asia (F4/SEA) Championship at the Clark International Speedway in Pampanga. 

First introduced back in-late 2010, PETRON BLAZE 100 is the first and only gasoline in the country with a Research Octane Number (RON) of 100. With 100 octane, it has exceptional resistance to "engine knocking" that results in uneven fuel burn, greater fuel consumption, and even engine damage. 

Petron Corporation is the largest oil refining and marketing company in the Philippines and is a leading player in the Malaysian market. It has a combined refining capacity of 268,000 barrels-per-day and produces a full range of world-class fuels and petrochemicals. It has over 2,8oo service stations where it retails gasoline and diesel. Petron is dedicated and passionate about its vision to be the leading provider of total customer solutions in the energy sector and its derivative businesses. 

Please visit us at www.petron.com for more information.

Choose to flow your best with Wilkins Pure

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Sometimes young adults have it rough as they face so many changes and choices in their lives. They are now at the stage where they play multiple roles, explore and encounter new many opportunities and possibilities, all so they could finally find where they can fit in or where their best selves lie. That’s why it’s guidance and assurance is important for them to have in their times on doubt and unsurety.

When the makers of Wilkins Distilled, the country’s most trusted water brand by moms, recently re-launched Wilkins Pure purified water with a new tagline ‘Choose to flow your best,’ the brand sets to inspire and encourage these young bloods to be the best they can be through the choices that they make. This starts with the water that they drink as hydration always plays a key role in keeping one’s body and mind in condition.

With Wilkins Pure, young adults are assured of the quality and safety of their drinking water, which goes through a certified world class purification process, helping them stay refreshed, focused, active and healthy as they take on the tides and decide how they set the course of their futures.

“Being in my best and healthiest is important to me especially because I am a student, a DJ and an aspiring model, all in one. That’s why I choose to say no to limitations and fears, because I know the best doesn’t come from staying inside the comfort zone.” – Jodilly Pendre, 23, international model and Asia’s Next Top Model Season 2 first runner-up. 

“ I’m lucky enough to be able to do what I love the most...[but making] choices is never easy especially when I need to choose between balancing out time and responsibilities as an entrepreneur and my passion for active sports and being an avid wakeboarder... still I choose to learn and grow for my future even when I make a few wrong turns... ” – Carlo Gonzales, 24, fitness enthusiast. 

“[It’s] hard when I make choices since I based my decision for the long run and not the short-term. It takes getting used to…but I choose to try [and keep trying] until I achieve success in my career. Simply giving up is not an option for me!” – Tola Orendain, 23, marketing associate and model. 

“I choose to see possibilities that help me see through difficult situations because keeping an opened mind makes me see that anything is possible especially when someone tells me I can’t go places.” – Hans Weiser, 23, Brazilian model. 

“Mistakes and flaws are part of growth. It’s okay not to follow the plans from A to B, but what’s most important is the drive to actually see through the end of your dreams. That’s why I do what I can and choose to be positive with making the right decisions.”– Hye Won Jang, 24, model, blogger and digital influencer. 

“When you travel a lot, you need to be careful with decisions especially when you’re in a unfamiliar or foreign ground and meeting new people. But what’s nice about traveling back to the places you’ve been is having a warm welcome…what’s even nicer though is having people you love and care about support and help you through you no matter whenever and wherever you are. That’s why I make sure I choose true friends who I know will be there for me no matter what.”– Daniel Diniz, 26, Brazilian model. 

“ In life you need to be focused and to be more determined to do what you want. That’s why I choose to take on challenges so I can be stronger with each one I face...” – Jasmine Maierhofer, 24, supermodel. 

“As a model and an influencer, people look up to me. That’s why I always push myself to be my best because I believe we can do better every time. But taking care of yourself is always the first step to achieving that…One of the things you can do is drinking safe purified water as it helps replenish you and make you feel good from within. And if you feel good, you look good. If you look good, you win! That’s why I choose to flow my best in everything with Wilkins Pure. ” – LA Aguinaldo, 23, SM Youth member and social media influencer.

Adding to the commitment of The Coca-Cola Company to reduce the carbon footprint of all its products, Wilkins Pure is now bottled in even more environmentally-friendly PET bottles. Approved by the US Food and Drug Administration (USFDA) and the Philippines Food and Drug Administration (FDA) for food application, the new PET bottles of Wilkins Pure uses 24 percent less plastic than previous and is therefore safer (and lighter).

As the world opens to you with new and wider opportunities, don’t forget to make the right choices and choose the ones that will lead you to flow your best with Wilkins Pure purified water.

SM Cares presents annual benefit show that gives cheer to more PWDs

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More independent and non-government organizations advocating the welfare of persons with disabilities (PWD) joined this year’s benefit concert dubbed “Pamaskong Handog for PWDs” organized by the Philippine Foundation for the Rehabilitation of the Disabled (PFRD). This annual event is a project coordinated with SM Cares, which is SM Supermalls’ corporate social responsibility arm.

Held for the 3rd year in a row at the Samsung Hall of SM Aura, this year’s concert saw participation from more organizations that include Alyansa ng May Kapansanang Pinoy (Akap-Pinoy), Autism Society of the Philippines (ASP), Down Syndrome Association of the Philippines (DSAPI), ADHD Society of the Philippines, Physicians for Peace, Tahanang Walang Hagdanan, among others. The concert is held every year to coincide not only with the celebration of Christmas, but of the International Day of Persons With Disabilities recognized by the United Nations.

The 2016 Pamaskong Handog for PWDs gave holiday cheer through live performances by Jose Mari Chan, Jun Polistico, Jun “Mr. Shooli” Urbano, and the Rockin’ 60s Band. 

“Most of the PWDs who saw the show come from the under-privileged sector of society. They do not regularly experience concerts like this, and this is an opportunity for them to feel the true meaning of sharing this Christmas – and on the International Day of PWDs at that,” said Manuel Agcaoili, president of PFRD.

Mr. Agcaoili also shared that there was a bigger audience this year because of the participation of more NGOs. PWD members came to enjoy the concert all the way from Cebu, Davao, Iloilo, Pangasinan and Bicol.

SM has been known to give full support to various PWD groups in the Philippines. Aside from its annual Christmas presentation for PWDs, the mall company has been hosting events such as the Freedom Walk with Akap-Pinoy, Angels Walk with ASP, and Happy Walk with DSAPI.