To
further empower photographers to capture and share unique visual stories
through their smartphone, OPPO will provide its latest flagship Find X5 Pro to
20 Getty Images Custom Content photographers, who will use the phone’s
industry-leading image capabilities to submit their works to five photography
themes, highlighting their unique perspectives:
●
Repicture Fatherhood
●
Reinterpret the World of Work
●
Age is Just a Number
●
Repicture Women
●
The New Milestones of Success
As the
world’s foremost visual experts, Getty Images will also use their expertise in
image curation to include images from the campaign in their global online
library found at GettyImages.com.
“As the
benchmark in visual content creation and curation, and a name synonymous with
quality photography, Getty Images has inspired millions of creatives worldwide,”
said William Liu, Vice President and President of Global Marketing at OPPO.
“OPPO has always championed the idea of enabling users to interpret their world
through the lens of their smartphone. With its legendary imaging experience, we
believe the Find X5 Pro will empower even more people to uncover their
inspiration through photography.”
“We are
excited by our partnership with OPPO. At Getty Images we have spent over a
decade working to break down stereotypes and create a more authentic visual
view of concepts such as gender, LGBTQ, religion, race, mental illness and
disability across media, advertising, and social media. Just as visuals have
the power to shape ideas, we believe they have the power to move the world –
elevating diverse narratives that can alter perceptions, evoke empathy and
build community. The Reinterpret your moment OPPO campaign centers on our
exclusive Custom Content photographers creating authentic views of fatherhood,
our new world of work, age, women and the new milestones of success that looks
to challenge stereotypes and also reflects what consumers want to see.” added
Kate Rourke, Head of Creative Insights, APAC.
With
rising consumer demand for top-quality photo and video features on smartphones,
OPPO has invested heavily in developing fundamental imaging technology to
deliver advanced imaging experiences on its device. As OPPO’s high-end flagship
series, the Find X series represents the pinnacle of OPPO’s pursuit in helping
users unlock their creative inspiration through professional photography
features.
Visit OPPO’s official Instagram page to
view images from the campaign and find your own inspiration to Reinterpret Your
Moment.
