The Movie and Television Review and Classification Board implemented the new “SPG” rating for television programs started February 09, 2012 pursuant to Memorandum Circular No. 12-2011.
MTRCB Chair Grace Poe-Llamanzares announced last Tuesday that the infomercial is in line with the implementation of a new classification rating called Strong Parental Guidance or “SPG.”The revised ratings, based on a recent memorandum issued by the review board, are General Patronage (“G”), Parental Guidance (“PG”), Strong Parental Guidance (“SPG”) and Disapproved, For Adults Only and (cannot be shown) (“X”).
MTRCB says in a press release that the new SPG rating strives to “balance the interest of the State to protect and promote the development and welfare of the youth with the interest of the broadcast industry to freedom of expression.”
“We’ve agreed not to impose a time slot for the airing of shows with ‘SPG’ classification,” the MTRCB chief said. “As a compromise, the networks will help us air the infomercial, which aims to teach the public what the new rating means. They happily obliged—they will give us a list of airtime soon. They can’t just broadcast the ad when only a few people will get to see it; They have to air it on prime time, too.”
The “infomercial” to further raise public awareness on the revised rating system for television. The infomercial aims to empower parents to exercise caution and vigilance over the viewing habits of their children.
The 30-seconder was directed by Veronica Velasco, with Vic Acedillo as creative director.
The infomercial feature Carmina Villaroel and Zoren Legaspi and their children Peter V. Legaspi and Maria Cassandra V. Legaspi. “These are hard-core movie people; they did this at no cost,” Llamanzares said. “Carmina and her family didn’t ask for talent fees, either.”
Explaining the need for a higher classification rating, Llamanzares said programs classified as “SPG” may contain “more serious topics and themes, which may not be advisable for children to watch except under the very vigilant guidance and presence of a parent or adult.”
Llamanzares noted: “The scope of ‘PG’ was so wide—from basketball to [the reality show] ‘Pinoy Big Brother.’ A basketball game is ‘PG’ since fights could break out, but PBB may be considered ‘SPG.’”
She said a dialogue will soon be held about what constitutes the sexualization of a scene.
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