Robin Padilla with Top Filipino brands and organizations launch Brand Pilipinas Movement

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Top Filipino brands and organizations lead by well known actor, producer and director Robin Padilla, have come together to launch a movement that hopes to propel the single most important brand for all Filipinos—Brand Pilipinas.

Held at the Green Sun Hotel in Makati City, the launch gathered more than a hundred top local brands who signed up to be partners in the Brand Pilipinas advocacy which aims to valorize local brands, locally made products and our homegrown artisans.

“Ngayon ang oras para ipakita natin sa buong mundo ang ating dangal bilang Pilipino. Matapang, magaling, malikhain, mapagmahal sa bayan. Yan ang tatak ng tunay na Pilipino na kinakatawan ng Brand Pilipinas.” 

- - -  Robin Padilla , Brand Pililpinas Movement Co-Convenor actor  and Founder of Liwanag ng Kapayapaan Foundation 

The full day event featured inspiring talks on Why Local B2B Brands are Slaying It, The Search for Origins - The Quest for Relevance in Food, Emerging Social Enterprises, Local is the New Premium Brand Pilipinas- The Arts, and finally, Why the Philippines is Poised to be the Next Tech Hub.

“The challenge for most Filipino brands is how to conquer that long-standing perception among that products made in the Philippines are sub-par. It’s time we had a paradigm-shift because this kind of mentality not only hurts local businesses, but the economic reputation of the Philippines as a whole,” Brad Geiser, co-convenor of the Brand Pilipinas movement said.

Apart from local brands, the movement also saw the participation of individuals and private businesses from various industries.

David Lim, Founder of Brown & Proud Movement stressed that it is high time for Filipino brands to take center stage. “Be brown and proud! Let’s show our love for local products by supporting local enterprises,” he said.

United Neon Advertising COO Freddie Arlantico also points out: “We are a country that's richly blessed with the best resources -- our people. Put together the Filipinos' creativity, skills, innovative ideas with the new technologies that are easily accessible by everyone and you have a formula for global excellence.”

Brand Pilipinas hopes the movement will influence Filipinos to adopt a “Filipino-first” mentality by choosing homegrown brands over the more popular and highly-commercial international brands.

“We want Brand Pilipinas to be the brand we wear, the brand we eat, the brand we use, the brand of which we could all be proud of,” Group of Five Creative Concepts Founder and CEO George Royeca, saying the movement hopes to see this vision become a reality very soon.

Guests were also treated to local performances from Dulaang UP and Pilipinas Got Talent star Jade Riccio. The event also featured a fashion show by noted Filipino weave designer Joseph Aloysius Montelibano, a perfect tribute to our Filipino artists.

The Brand Pilipinas Conference is organized and supported by the following partners: Brown & Proud Movement, GeiserMaclang Marketing Communications, Group of Five Creative Concepts, IPG Mediabrands, Liwanag ng Kapayaan Foundation, Robin Padilla, United Neon Advertising, and Vidanes Celebrity Management.

Celebrate Paskong Pilipino with Mang Inasal

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Filipinos are passionate about the Christmas season – it is the best time for gift-giving, merry-making, and dining in the company of loved ones. One thing that Pinoys look forward to in celebrating Paskong Pilipino is the noche buena and media noche where households get together to indulge over a grand feast of traditional and well-loved Filipino dishes.

For most families, it is a wonderful opportunity to bond in the kitchen, with each member contributing their favorite dishes to the noche buena and media noche spread. But not all households have the luxury of time to prepare the meals. So they resort to the next best thing: either to dine out or to buy cooked food. 

Luckily, Mang Inasal offers families a delightful menu of great-tasting local comfort food to make their noche buena feast truly special.

Those who are rushing home from work on Christmas Eve or New Year’s Eve can still provide a dinner for the family by visiting Mang Inasal and taking home servings of its juicy Chicken Inasal meal. They can also grab an additional Palabok Party Pan filled with its flavorful sauce combined with seasonings of shrimp, egg slices, chicharon bits, pork chunks, and spring onions.

Organizers of small gatherings with relatives or school buddies, especially those with balikbayans who have missed Filipino food, can hold them in any Mang Inasal store for the kaing Pinoy experience. The nuot sa ihaw sarap of the grilled chicken inasal, eaten with their choice condiments and unlimited rice, will surely bring back fond memories.

People who need to work through Christmas or New Year holidays can delight in Mang Inasal fiesta meals to celebrate with their officemates. Take a break and enjoy an order of Fiesta Inasal Meal that is packed with one-piece chicken inasal with rice, one-piece lumpiang togue, and a hearty serving of delicious palabok to experience home-cooked meal even while staying in the office.

Another Christmas tradition is watching movies in the local film festival that forms part of the itinerary of barkadas as they catch up with each other. Dissecting the film and sharing hugot moments are best done while enjoying Mang Inasal paborito meals and unlimited rice. Everyone can pick their choice of ulam from the tasty pork barbecue, sizzling pork or bangus sisig, and specially-marinated chicken inasal – pecho or paa. They can even indulge in a Christmas merienda with the cool, creamy Pinoy Halo-Halo and sweet leche flan.

With its savory food offerings that capture the distinct Filipino taste, Mang Inasal gives families an authentic eating experience, making the Paskong Pilipino salu-salo more memorable. 

About Mang Inasal 

Mang Inasal is the number one Pinoy barbecue brand that is known for its authentic fusion of traditional Pinoy cuisine with a fast-food concept. 

Today, Mang Inasal leads the market with its strong portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Currently, the company has over 450 stores nationwide to cater to the growing love of Filipinos for the brand. 

The brand has also received numerous awards including the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards. 

First Go Lokal! store in Robinsons Place Manila

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Quality Filipino products from outstanding micro, small, and medium entrepreneurs from various parts of the country are now in Metro Manila through the Go Lokal! stores.

Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) opens today the first Go Lokal! store in Robinsons Place Manila.

Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs). 

The Go Lokal! program has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings. This new market access platform via a design-led concept store is set to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market, and will bring together a specially-curated line-up that ranges from food, apparel, accessories, home décor, gadgets and gift items. 

They can be found in consumer-frequented locations as a mainstream distribution channel for world-class Filipino products while offering value for money for targeted consumers and tourists.

Trade Secretary Ramon Lopez said DTI is more than excited to open its first mainstream Go Lokal! store with Robinsons Department Store as its dynamic partner in this effort of maximizing market access and providing exposure to our MSMEs.

“Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” Sec. Lopez said.

Robina Gokongwei-Pe, President and COO of Robinsons Department Store, said that the program will benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship. “This partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as we create opportunities for MSMEs to grow, succeed and make an impact to the retail industry,” said Gokongwei-Pe.

Johnson Go, General Manager of Robinsons Department Store, said that Go Lokal! is Robinsons Department Store’s way of supporting Filipino entrepreneurs into their initial foray into more mainstream markets by making them more accessible to both local and foreign consumers. “The diverse product line of Go Lokal! brings together the best products that the Philippines has to offer which are world-class locally-made quality products by our MSMEs,” said Go.

The DTI Secretary also said that aside from providing market access for MSME products, the Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.

 

Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program.

Solane promotes Filipino values

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The country’s leading LPG provider has launched a campaign that advocates positive Filipino values and emphasizes the importance of family

As the country gears up for change, ISLA LPG Corporation (ILC), the leading LPG solutions company and owner of the brand Solane, launches an advocacy campaign that aims to remind consumers of the importance of family and positive Filipino values.

Drawing inspiration from the popular Filipino expression, which in English means, “That’s how it should be… Rightly so,” ISLA LPG launches the “Dapat Lang” campaign — a program that emphasizes the importance of doing the right thing, for the family, for others and society as a whole. The campaign also touches on the importance of bringing back traditional Filipino values which have somehow been misplaced in our high-technology, fast-paced, modern setting. These values include commitment to the family, honesty, hard work, respect for others, and integrity. 

“As we prepare for the many changes happening in our environment, we at ISLA LPG would like to remind everyone of the Filipino values that define us as a people and to put importance on the family, being a good neighbor and a valuable member of society,” said ILC-CEO Ruben Domingo. “Our new campaign reminds all of us — our consumers, employees, and business partners — to do the right thing in everything we do, all the time, wherever we are, in order to truly bring out positive change in all of us.”

The advocacy campaign will be communicated with various mediums — print and radio ads, social media, and online videos, showcasing a mom cooking the best dishes for her family, an employee putting in ample time at work, a chef preparing high-quality ingredients for his customers, a manager catering to the needs of the client, the Solane Hatid Bahay rider ensuring that LPG delivery is safe and on time. 

As part of the Dapat Lang campaign, ISLA LPG is also launching a new website, which outlines the various ways with which Solane stakeholders can live out the new campaign principle in their everyday lives. The newly revamped site also features a blog that will serve as a way for ISLA LPG to communicate directly with its consumers, especially moms. The blog will feature quick and easy recipes and helpful and time-saving tips on cooking for the family, keeping a safe environment at work and home, and more. 

For its part, ISLA LPG lives out the Dapat Lang campaign by doing what it does best since the brand Solane was launched almost five years ago — provide consumers with high-quality, safe, reliable LPG products. 

“We value our consumers’ safety and we ensure that it is our key priority,” said Mr. Domingo. “We also value our customers’ trust by providing excellent products and services that are well worth their family’s hard-earned money.”

Moreover, ISLA LPG offers Solane Hatid-Bahay Service, an exclusive service provided to Solane LPG residential customers. ISLA LPG’s well-trained riders conduct a Weight Check in front of customers using calibrated portable weighing scales, assuring households of value for their money. The Solane Hatid-Bahay riders also perform the 7-Point Safety Check free of charge to help ensure the safety of consumers and their families. This includes checking the surroundings, o-ring, regulator, regulator and valve connection, hose, hose connection, and flame quality.

Furthermore, ISLA LPG holds regular safety seminars for its customers as well as to various communities nationwide. The company’s employees and contractors follow strict compliance of safe LPG handling and fire safety. Through this, ISLA LPG has achieved a significant milestone of 13 million man hours without lost time injury.

This commitment to provide the best and safe product and service is, needless to say, reinforced with the launch of the company’s new advocacy campaign because as they say, Kapag LPG, Dapat Lang Solane!

To know more about the Dapat Lang campaign, 

visit Solane’s new website: 

http://www.solane.com.ph/

www.solane.com.ph

Facebook page : 

 http://www.facebook.com/solane.ph, www.facebook.com/solane.ph.

LBC's newest TV commercial : The Anthem for the Joy of Moving it for Filipinos all over the world - Aming Ligaya

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Filipinos are known to do anything for their respective families’ sake. That’s why millions and millions of Filipinos choose to leave the comforts of their own homes to look for better paying jobs – whether in other cities or abroad – carrying with them the hope of giving their families a better and more comfortable life. 

Arranged by Tomas Vinoya of Digitrax, LBC’s new anthem, Aming Ligaya, draws inspiration from this same passion and perseverance because, more than anything else, LBC values the Filipino family and the importance of connecting each and every member wherever in the world they may be. 

Through an inspirational melody heavily influenced by impassioned rhymes from local hip-hop artists, the song expounds on the great lengths LBC is willing to go through in order to deliver, because LBC understands the sacrifice one has to go through to just send money, package or balikbayan box home. LBC understands that the packages they send are not merely boxes of pasalubong, but boxes of stories, hope, care and longing meant to give a sense of comfort and being at home. 

Aming Ligaya encapsulates LBC’s willingness to go out of its route, explore unchartered territories, or brave adverse weather conditions for every delivery, reassuring its customers that no matter what happens, LBC will deliver happiness to every Filipino home anywhere in the country – from Laoag to Jolo.

This anthem reassures everyone that with LBC’s pride and joy in moving, 

"Aming ligaya ang mag hatid ng inyong saya, Lagyan ng Kulay ang Buhay at pag-ibig ang padala"

Promising Japan-Made Water Purifier Launched for Filipino Households

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Each person requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. Clean water is vital to our health.

WATER filtration system is still a significant product segment in the Philippine consumer market. This holds true as water-refilling stations continue to mushroom everywhere, indicating that most households turn to them for drinking water supply. 

There is no confidence on choosing to drink from the tap. This concern is aggravated by many unreliable piping systems in the country. 

Majority of our water refilling stations on record is not consistently compliant with the process for certification required by the concerned government agencies. Furthermore, one is not sure if those five-gallon containers are thoroughly cleaned, carefully handled or properly stored. 

The safety of the drinking public now becomes uncertain. 

But all agree, that every Juan deserves safe drinking water. Now, there is no need to worry, as the solution has finally come to the Philippines.

Introducing the Torayvino Water Purifier––a market leader in Japan, with a filtration technology that boasts of a 99.99-percent bacteria removal feature––thanks to its four-stage purification system. 

Initially at the prescreen process, impurities bigger than 465 microns, such as rust, sands, sediment and particles are removed. Those bigger than 114 microns will then be taken away in the second screen. Next, the water will pass through the granular activated carbon, which efficiently removes residual chlorine, harmful chemicals and bad odor. 

Finally, the optimal hollow fiber membrane structure removes contaminants larger than 0.1 micron, such as bacteria and other microorganisms, rust, turbidity, and microscopic impurities. Such technology, which is likewise used in dialysis machines and artificial kidneys, provides low elution and high flow rate of water. While it undergoes a stringent filtration process, calcium, magnesium and other essential minerals are retained.

Torayvino Water Purifier is easy to install, with no plumbing required. Attachments are provided to fit most of the faucets available in the market. Unlike other water purifiers, it's space-saving, compact and is even portable, perfect for condo-dwellers, especially those who live in smaller units.

Torayvino is more affordable than water delivery, since it costs the buyers as low as P0.92 per liter––half of P1.85 a liter of water sourced from refilling stations. It comes in four models, with prices ranging from P1,980 to P4,980.

30 percent savings on water is also achieved when one chooses to use the unfiltered spray setting which is perfect for washing dishes or vegetables. Moreover, it operates without electricity. 

Truly a very relevant product for the Philippine market today.

Torayvino Water Purifier is manufactured by a diversified company called Toray Industries, Inc. with presence in Asia, Europe, Middle East, North America, Central America and South America. This is the leading brand in Japan, with 66 percent share of the market for the faucet-mounted type.

Torayvino Water Purifier conforms with the Japan Industrial Standards and is also certified and approved by the Philippine Department of Health. 

Distributed in the Philippines by Moduvi, Inc. it is now available in modern hardwares like True Value and All Home, as well as condo-partners.

Google launches doodle to celebrate Independence Day

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Manila, Philippines - June 12, 2016: Google Philippines joins the country as it celebrates 118 years of independence, with a special one-day only doodle on the Google.com.ph homepage. This year’s Independence Day doodle features the classic Filipino roadtrip showcasing a festively-designed multicolored jeepney filled with a mix of family and friends prepared for an adventure ahead.

The seventh Independence Day Google doodle is inspired by Filipinos’ love for adventure and pride for their country. The Philippines is home to thousands of tourist destinations, which they like to enjoy with their family and friends. The doodle reflects the importance of the family for every Filipino and their passion for discovering the beauty of their nation.

Clicking on the Google doodle will lead visitors to more information about the history of Philippine independence.

“Doodle” is the name used for decorative changes made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists. Doodles make searches even more fun as we learn new things with each new design.

This fun activity began in 2000 when Google founders Larry Page and Sergey Brin asked their intern Dennis Hwang to create a doodle for Bastille Day. It was so well-received that Hwang was promoted to chief doodler and doodles began showing up more regularly. Through the years, doodlers have created over 2,000 doodles that brighten the Google homepage and bring smiles to readers all over the world.

Join the Jollibee's #PinoyAndProud: 2016 Independence Day Celebration and Countdown on June 11

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This coming June 12, the country’s number one fast food chain is set to release its latest anthem that is sure to make Filipinos #PinoyAndProud. Titled “Sarap at Saya”, this inspirational song is written for the country’s 118th Independence Day, to remind everyone how joyful it is to be Filipino and to highlight the many qualities that make every Pinoy proud of our beautiful country and unique culture.

Jollibee has consistently introduced generation-defining jingles through its TV commercials over the years. Top hits include the iconic “Beeda ang Saya” and “I Love You Sabado,” which captured the hearts of Pinoys of all ages. The brand’s latest anthem—especially composed for Independence Day—is slated to become another classic. 

“Sarap at Saya” redefines Pinoy pride by igniting interest in commemorating the one truly Filipino holiday of the year, and in celebrating Independence Day as one resilient, jolly, and hopeful nation.

Emerging international musical titan Rachelle Ann Go, star of the London West End productions of Miss Saigon and Les Miserables, and The Voice Kids Philippines Season 1 runner-up and teen singing sensation Darren Espanto brought the anthem to life with their heartfelt rendition.

The song will be performed live for the first time by Darren joined by The X Factor Philippines season 1 champ KZ Tandingan at the Jollibee #PinoyAndProud: 2016 Independence Day Celebration and Countdown on June 11, 2016 at the Metrotent Convention Center in Pasig.

Celebrating Filipinos' love affair with the new Jollibee ads debut this Valentine’s Day

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Real-life stories... making each memory more memorable. 

Jollibee, the nation’s favorite fast food chain has its own fair share of life’s experiences and surprises. Capturing the country’s largest fast food chain’s enduring love affair with generations of Filipinos, Jollibee’s four new made-for-digital videos are now available for viewing online in time for Valentine’s Day celebration. To tug at viewers’ heartstrings are stories inspired by real-life experiences that all show how Jollibee has played a meaningful role in the lives of Pinoys. 

Jollibee marketing and advertising people with the new TV ads cast and director during the media premier held at My Cinema in Greenbelt 3, February 12, 2016.

One of a very emotional moments I had last Friday, during the exclusive media premier held at My Cinema in Greenbelt 3, with the members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos. 

Francis E. Flores, Jollibee Global Brand Chief Marketing Officer  said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.” 

Francis E. Flores, Jollibee Global Brand Chief Marketing Officer and event host Ginger Conejero.

The stories are told through the eyes of a real-life and long-time store manager, who through 22 years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together. 

The “ALMUSAL” video features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

The “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand. Emphasizing how Jollibee’s influence is strongest among kids at the "Jabee."

“It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families,” Ianco Dela Cruz, TVC Director, said.

Jollibee Global Brand Chief Marketing Officer and Head for Marketing of Jollibee Philipines, Mr. Francis Flores with the cast of Jollibee’s newest series of television commercials celebrating the Filipinos’ love affair airing this Valentine’s Day.

TV5 launches 'Bilang Pilipino 2016', Fastest, deepest Philippines election coverage over all platforms

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ABC TV5 launched its election coverage campaign, promising unparalleled engagement with Filipino voters via data-driven content pushed over broadcast, digital, mobile and social platforms.

“There will be a 360-coverage as only the Kapatid Network can deliver,” TV5 President and CEO Noel Lorenzana said at the launch held at Marriott Grand Ballroom as he raised the curtains on “Bilang Pilipino 2016,” the official handle of the network’s election coverage.

“In partnership with PLDT, Smart, Cignal, Philippine Star, Business World, Radyo Singko, InterAksyon.com, and Bloomberg Philippines, Bilang Pilipino will deliver news, information, opinion, and insights about the elections wherever and however Filipinos consume content. BIlang Pilipino will be on TV, radio, cable, your phones, computers, tablets, and – thanks to Philippine Star and BusinessWorld, even on newspapers. It will engage with everyone over social media.

Date-Driven

News5 Head Luchi Cruz Valdes promised “the fastest, deepest, and most credible election coverage” leveraging not only off the multi-platform distribution capacities of the PLDT Group of which TV5 is a member, but also off strategic partnership forged with government, civil society, the academe, and the private sector. 

Bilang Pilipino 2016 will be mounted in cooperation with, among others: Comelec, Namfrel, PPCRV, CBCP, KBP; academic communities of the Pamantasan ng Lungsod ng Maynila, Ateneo, UP, FEU, UST; the Social Weather Stations, Makati Business Club, Philippine Business for Social Progress, Philippine Chamber of Business Commerce and Industry. TV5 will also have as technology partners PLDT Alpha, Voyager, and Talas. 

‘As Filipinos…’

“Bilang’ means a number of things, and ‘Bilang Pilipino’ signals three things about our coverage,” Valdes explained. 

- “First, it speaks to our content: It will be heavy not just with facts, but with numbers. ‘Bilang’ commits us to data-driven content so we can assure our audience of reliable information and insights. 

- Second, “Bilang Pilipino’ speaks to our mission: in an election, every vote, every voter, every Filipino counts. 

- Finally, “Bilang Pilipino’ is a call to action. In English, it literally also means ‘As Filipinos…’ Thus, Bilang Pilipino, as Filipinos, we are all called to be responsible, to take these elections seriously, to think beyond the elections for the betterment of our nation. ‘Bilang Pilipino’ carries this promise: We will deliver not only as professional journalists, but as proud citizens of a hopeful Philippines.”

Rich Content, Widest Reach

Lorenzana said TV5 will have seamless content partnership with Philippine Star, the country’s leading broadsheet daily, BusinessWorld, the Philippines’ leading business newspaper, Radyo Singko, the No. 1 all-news FM station, InterAksyon.com, which, given its phenomenal growth was recently announced to be spun off from TV5 as a standalone digital news platform, and Bloomberg Philippines, instantly a game-changer in business news coverage in the cable industry dominated by Cignal TV. “This wide and deep partnership for content will be amplified by the unparalleled reach afforded by our technology and platform partners,” he said.

“Beyond the broadcast audience of TV5 and Radyo Singko, we will reach more than 75M PLDT, Smart, Sun and TnT subscribers, more than 11.2 million combined fans and followers on Facebook and Twitter, the millions of registered mobile users empowered over Voyager’s free-data Safezone community.”

7-Eleven takes Filipino dishes to the next level ! Try Chef Creations Bistek Tagalog and Pork Binagoongan !

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7-Eleven, the world’s leading convenience store continously make daily life easier by providing modern convenience.

7-Eleven, is not just your one-stop shop but it also serves as a diner that offers quality home-cooked style meals at a very affordable price. 

The premium rice meal line, Chef Creations, was launched on May 2014 and since then, has conveniently offered amazing dishes that capture the taste of Filipinos.

First introduced in the menu were Pulled Pork with Adobo Dip, Pakbet with Bagnet, and Pork Sinigang sa Kamias – all of which are renowned chef and Filipino food advocate Claude Tayag’s personal twists on local favorites. Hungry customers can have these starting at P75 only.

With the increasing demand for more classic Filipino dishes, 7-Eleven continued its partnership with Chef Claude Tayag and introduced a new set of dishes to the Chef Creations premium line, the Bistek Tagalog and Pork Binagoongan.

“Chef Creations makes every Filipinos feel at home whenever and wherever they are,” said Jose Victor Paterno, CEO of Philippine Seven Corporation. 

“Everyone, regardless of status and position, can have a chance to eat quality home-cooked meals at their own convenience,” he added.

Chef Creations Bistek Tagalog is a simple dish with tasty, tender beef slices marinated with the unmistakable Pinoy flavors of toyo and calamansi and garnished with caramelized onion, while Chef Creations Pork Binagoongan is a traditional Filipino pork dish stewed in mildly salted bagoong (shrimp paste), garlic, onion, tomatoes, and served with slices of fried eggplant and a hint of green chili.

With Chef Claude's Filipino cuisine mastery, the new flavors of Chef Creations surely bring ready-to-eat meals to the next level. These carry the promise of using only the natural ingredients that are slow-cooked to bring out that distinct Filipino taste.

The Chef Creations Bistek Tagalog and Pork Binagoongan are available at selected 7-Eleven branches for only P95 each. But they’re not done yet! 

Watch out as 7-Eleven brings out one more dish. Coming this October, be ready to get your tummies satisfied! 

Tesoros promotes aspiring and inspiring local artisans through “Disenyo at Talento” series at Casa San Pablo Clay Storytellers

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Tesoros brings out the best that the Filipino can do as Tesoro's helped in the evolution of our nation’s identity, our sense of nationhood for in our stores are the products of our people.

Tesoro’s has helped preserve our country's indigenous art-forms, as we learned new skills from our colonizers and made it our own. Tesoro showcase these crafts of embroidery, fiber and woodworks, features in Tesoro's stores are the images that resonate with “Filipino-ness.”

Casa San Pablo Clay Storytellers featured during initial salvo 

The arts have been known as the greatest representations of society’s culture and traditions – from traditional to the contemporary; not just the heritage but also the modern. Showcasing aspiring and inspiring craftsmen who reflect the fine Hispano-Asian legacy of the Philippines through various works of art, Tesoro’s, the provider of quality local treasures, has launched the event series “Disenyo At Talento.”

“Our country is blessed with so many great artists,” pronounced the Group CEO of Tesoro’s, Maria Isabel “Beng” Tesoro. “Being one of the leading promoters of our local talents, we thought to launch ‘Disenyo at Talento’ to shed light on both Filipino craftsmanship and the constantly thriving art scene in the country,” she added.

For the first salvo, the store has featured the Casa San Pablo Clay Storytellers, crafted by former corporate publishing executive-turned-clay artisan An Mercado Alcantara. To formalize the start of the series, a ribbon-cutting has been conducted by Department of Tourism Regional Director Rebecca Labit and President of Philippine Tour Operators Association Cesar Cruz. 

“My creations are mostly inspired by the culture and the people of my husband’s birthplace San Pablo, Laguna – a place I have fallen in love with,” shared An. Her favorite subjects include the Virgin Mary in several incarnations, including Our Lady of Guadalupe, Our Lady of Lipa, and Our Lady of Sorrows of Turumba. She surrounds these main subjects with storytellers and tablets featuring festive processions and villagers.

An’s friends and growing number of clients admire the positivity that Casa San Pablo dolls have always radiated. Asked about the secret behind the beauty and expressiveness of her storyteller dolls, An said, “My hands are my main tools. Although I have clay shapers and precision dentist’s tools – I asked a dentist friend to buy me a set – there’s nothing like our palms and fingers to get the shape we want.” 

These hand-pinched and hand-painted terracotta dolls are regularly available at Casa San Pablo,a bed and breakfast in a still genteel family compound in San Pablo City run by An and her husband, art collector and hobby enthusiast Boots Alcantara. Casa San Pablo is also known a creativity hub, where people can come to re-charge and rekindle their imagination.

Part of the total sales from Casa San Pablo Clay Story Tellers at the “Disenyo At Talento” event series will be donated to San Francisco Terraces Orphanage, one of two orphanages under the auspices of the San Pablo City government's DSWD office. “We chose this organization because our clay works celebrate the special bond between storytellers and children. We hope to help feed their bodies and their minds with food and stories that will, hopefully, help them experience a better world,” shared An.

The institution houses 32 orphans, at least 5 of whom are mentally challenged. Many of these children are survivors of abuse, parental neglect or family abandonment. 

All of the orphans share only 2 rooms and 2 toilets in a house that is in dire need of repair. The government’s financial monthly subsidy for the institution is currently not enough to cover the subsistence of these children.

From Tesoro’s Makati branch, the Casa San Pablo Clay Storytellers will be available across all Tesoro’s outlets nationwide starting June 2015. 

“By including the works of the chosen local artists in our stores, we hope that more and more people can appreciate the genuine creativity of Filipinos. 

It is also rewarding that this event allows us and the artists to reach out to our friends in need through art for a cause,” said Beng Tesoro.

For more details about the event, visit http://tesoros.ph/ or Tesoro’s official Facebook page: https://www.facebook.com/tesoroshandicrafts?fref=ts. 

Tesoros Philippine Handicraft Concept Stores

Makati: 1016 A. Arnaiz Avenue 887-6285, 887-6997

Photos: Arts & Travel Magazine