Showing posts with label 7-Eleven Philippines. Show all posts
Showing posts with label 7-Eleven Philippines. Show all posts

October 16, 2024

As 7-Eleven celebrates 40 years in the country, Philippine Seven Corporation opens 4000th store (in Newport District, Pasay City)



Philippine Seven Corporation (PSC), the exclusive licensee of 7-Eleven in the Philippines, marked an extraordinary milestone with the grand opening of its 4000th store in Newport District, Pasay City, celebrating four decades of being a beloved fixture with Filipinos.
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Philippine Seven Corporation Celebrates 40 Years with the Opening of Its 4000th Store
Celebrating four decades of bringing convenience to every Filipino neighborhood
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From its humble beginnings to becoming a beloved nationwide icon, PSC continues to bring convenience and comfort to its customers every day.
The journey began on February 29, 1984, when PSC opened its first 7-Eleven store at the corner of EDSA and Kamias Road in Metro Manila. Amid the hustle and bustle of the city, the store’s vibrant orange, green, and red facade quickly drew attention. What began as a modest outlet quickly turned into a staple of daily life, with the phrase “Tara, 7-Eleven tayo!” becoming a popular call for a quick stop to grab a snack or drink.

Fast forward to 2024, 40 years later and PSC has expanded to 4000 stores nationwide, remaining committed to "being the Filipinos' neighbor you can count on", words of our founder, the late Mr. Vicente T. Paterno, still ringing true today.
The legacy of PSC's leadership continues on in Mr. Jose Victor Paterno, President and CEO, as he continues the work started by his late father. “Celebrating 40 years in the Philippines and opening our 4000th store is a significant achievement for us. It underscores our commitment to delivering convenience and exceptional service. We’re excited to keep serving our communities and look forward to the future", he says. The family's dedication to the company has played a pivotal role in the brand’s growth and success over the decades.

Co-founder and now Chairman of the Board Mr. Jose T. Pardo, praised: “Reaching 4000 stores is an incredible milestone that reflects the trust and loyalty we’ve earned from our customers over the years. It’s also a tribute to the hard work and dedication of our team. We are proud to continue being an integral part of Filipino daily life.”

To commemorate this, PSC has launched a year-long campaign “Forty-gether kasama ang paborito mong kapitbahay”. This highlights the brand’s journey from a single store to a nationwide presence and reinforces its role as a cherished neighborhood companion.

In addition to the 4000th store in Newport, PSC is excited for the opening of another new store in Angeles City, Pampanga, also on October 15.


Through this branch, PSC continues to expand its 21 To Go chicken and Cafe Reserve brands. Aside from upgraded store features and expansive dining spaces, this store utilizes renewable and sustainable energy with the use of solar panels as part of PSC's efforts towards more sustainable and environmentally friendly store practices.

As 7-Eleven celebrates 40 years, it recognizes the countless moments and connections forged within its thousands of branches. From Slurpee runs to late-night cravings, 7-Eleven remains the neighbor you can count on—a trusted friend in every Filipino's daily life, blending convenience with a warm sense of familiarity.

September 15, 2024

7-Eleven Philippines and The Pokémon Company Partnership for Special Merch and More!

Catch Awesome Adventures at 7-Eleven: Pokémon Teams Up with Convenience Store Giant for Special Merch and More!

7-Eleven Philippines and The Pokemon Company have announced a partnership that is set to produce various merchandise and activities for fans of one of the most beloved media franchises in the world- Pokemon!
In its constant pursuit to foster community, 7-Eleven has mastered collaborating with popular brands that can stir excitement among its customers. 

Pokémon has captured the hearts of many with its range of video games, animated series and films, trading cards, and mobile apps, Pokémon’s zest for exploration will definitely provide an irresistible thrill for fans of the franchise and 7-Eleven alike. 
7-Eleven Philippines and The Pokémon Company Partnership

7-Eleven Philippines and The Pokémon Company Partnership Press Conference. From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga

The partnership was launched last September 13, 2024 with a ribbon-cutting held at 7-Eleven Centris 1 in Quezon City. Present at the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic Inc., the company of the mobile game Pokémon GO.

Ribbon-cutting ceremony outside the Pokémon-themed 7-Eleven Centris 1, Quezon City;

From left to right: Niantic Emerging Markets Senior Manager Ms. Joyce Mak, The Pokémon Company’s Corporate Officer of Asia Business Development Mr. Susumu Fukunaga, 7-Eleven Operations Director Mr. Francis Medina, Host Myrtle Sarrosa, 7-Eleven General Merchandise Division Head Mr. Jun Ang, Strategic Merchandise Division Head Ms. Armi Cagasan, 7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy


7-Eleven Philippines and The Pokemon Company kicked things off by dressing up 7-Eleven Centris 1 in Quezon City in full Pokémon decor, with 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu to follow in the next few months. 

To add to the fun, 7-Eleven Centris 1 has also been turned into a PokéStop in Pokémon Go along with the rest of the Philippine 7-Eleven stores. 

#AdventuresWith7Eleven

Pokémon GO

Customers can now venture to the branch nearest to them for the full Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.

Ms. Valerie Gayle Uy - 7-Eleven Division Head of Marketing Communications speaking on the exciting future of the partnership


Pokémon-themed packaging

Gamers can then take a break from playing and enjoy their go-to 7-Eleven products wrapped in Pokémon-themed packaging. 
  • Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time
  • Pikachu and Snorlax for 7-Fresh Siopao
  • Meowth for Big Bite
  • Jigglypuff for Fundae
  • Gyarados for GULP
  • Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe respectively
  • Umbreon for Prima
The themed packaging is currently available in 7-Eleven Luzon stores, but will be implemented across the country from October.

Mr. Susumu Fukunaga – The Pokémon Company’s Corporate Officer of Asia Business Development expressing gratitude for the Philippines’ warm welcome and passion for Pokémon


Pokémon Trading Card Game


Fans of the trading card game have it extra special as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for every fan too. For every purchase of one Booster Pack, which starts at P259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. Definitely an extra treat for fans to engage with the community and collect, train, battle, and trade in the spirit of the franchise.


Adventures With 7-Eleven

Ms. Joyce Mak – Niantic Emerging Markets Senior Manager thanking the Filipino fans for their commitment to Pokémon Go over the years


Experience the 7-Eleven and Pokémon partnership today. Prepare to embark on a great journey and become the very best of them all at 7-Eleven.

Cheers to 40 years with 7-Eleven and like us on 7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.


Cheers to 40 years with 7-Eleven!
#711ph #AdventuresWith7Eleven #Pokemon

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