Midea’s ‘Discover Happiness’ campaign wins at the 21st Philippine Quill Awards

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Leading home solutions brand Midea was recognized at the recent 21st Philippine Quill Awards for its campaign, 'Discover Happiness,' under the Marketing, Advertising, and Brand Communication category.

Redefining happiness through the simple joys in life, the Discover Happiness campaign sought to bring meaningful experiences to Filipino households by creating smart solutions that bring comfort, connection, and joy into everyday living.

Concepcion Midea Inc. Philippines’ Marketing Director Fides L. Bayot (3rd from right), Brand Marketing Manager Yven Gerard Almalel (middle) and Marketing Communications Assistant Manager Yanie Dominguez (2nd from right), together with members of COMCO Mundo League of Enterprises and LMNL Productions at the 21st Philippine Quill Awards

The campaign was brought to life through a video series that featured TV and internet personalities such as Shamcey Supsup-Lee, Patricia Henson, Karen Ibasco, Bea Binene, Kaila Estrada, and Viy Cortez, as well as interior decorator Elle Uy and tech editor Jayvee Fernandez. Each of them has shown that, beyond accomplishments and careers, happiness for them can be achieved through small, joyful moments experienced at home or in life in general.

“We sincerely thank IABC for this recognition. At Midea, we believe that when families have a home appliance partner that brings comfort and convenience, happiness naturally follows. This award inspires us to continue redefining the true value of happiness by creating innovations that help families build memories and enjoy life’s simple moments,” said Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines.

Organized by the International Association of Business Communicators (IABC), the Philippine Quill Awards celebrate the highest Global Standard for outstanding communication programs and skills in the country.

For more information about Midea’s Discover Happiness campaign and upcoming stories, visit www.midea.com/ph, follow @midea_philippines on Instagram and TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

CMIP partners with TESDA-NCR, builds training hub to empower Filipino skilled-workers

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Concepcion Midea Incorporated Philippines (CMIP), one of the country's leading appliance manufacturers, seals a partnership with the Technical Education and Skills Development Authority - NCR (TESDA-NCR) to augment the government agency’s resources in providing high-quality technical education facility for Filipinos.

(from left to right) Joecel Jones Anico, Commercial Sales, Aftersales and Quality Director of CMIP; Carmelo Layugan, Jr., ConcepCare Relationship and Fulfillment Team Business Unit Head of CIC; Anna Marie Alejandro, General Manager of CMIP; Hon. John Rey Tiangco, City Mayor of Navotas; Engr. Jovencio Ferrer, Jr., Regional Director of TESDA NCR; Leonardo Pinlac, District Director of TESDA CAMANAVA; and Floramel Joy Songsong, Executive Director of the TESDA Partnership and Linkages Office during the MOA signing agreement between CMIP and TESDA

As part of CMIP’s social collaboration programs, this initiative aims to provide a Technical Training Hub with all the necessary up-to-date equipment and tools, enhancing TESDA’s programs related to HVAC (Heating, Ventilating, and Airconditioning) and Home Appliance repair and installation with the Integration of IOT Technology.

This collaboration seeks to help produce competent and reliable technical workforce aligned with TESDA’s NC II and NC III regulations and certifications.

“This memorandum of agreement signing signifies more than just a formal commitment, it represents a milestone that collaborates effort between TESDA-Navotas, CMIP, and the City of Navotas. Together, we are dedicated to achieving a common goal, the establishment of an accessible, relevant, and conducive training facility for Filipinos who wish to learn and improve their technical skills,” shares Anna Marie Alejandro, General Manager of CMIP.

Present at the signing of the Memorandum of Agreement were Anna Marie Alejandro, CMIP’s General Manager; Carmelo Layugan, Jr., together with Engr. Jovencio M. Ferrer Jr., Regional Director for TESDA NCR; Leonardo E. Pinlac, District Director for TESDA CAMANAVA; and Hon. John Rey M. Tiangco, City Mayor of Navotas.

“What’s important to focus on now is for us to reach those who are meant to benefit from this partnership. All of the primary concerns they face currently will be solved only if they have a livelihood which we aim to provide,” says Engr. Jovencio M. Ferrer Jr., Regional Director of TESDA NCR.

“We are certain that this partnership will open a lot of doors of opportunities for our community. This will especially be of huge help to our trainees studying HVAC who, hopefully, will also become a Midea employee in the future. On behalf of every Navoteño that this collaboration will be able to support, we are very grateful for this partnership,” shares Hon. John Rey Tiangco, City Mayor of Navotas.

Established in 2013, CMIP unites Concepcion Industrial Corporation’s local expertise and network with Midea's global innovation, technology, design, and renowned expertise and reputation. United in purpose, the company strives to demonstrate its commitment to genuine care for Filipinos, guided by core values of passion, compassion, and excellence.

For more information, visit www.midea.com/ph, follow @mideaph on Instagram and Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.