DITO unveils newest campaign “DITO SA PUSO KO” featuring celebrity power couple Dingdong Dantes and Marian Rivera

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DITO Telecommunity, the fastest-growing telecom provider in the country, launches DITO SA PUSO KO- a campaign that celebrates DITO subscribers' love and loyalty to the brand, featuring the Philippines’ most popular and sought-after real-life couple, Dingdong Dantes and Marian Rivera, the stars of the top-grossing Filipino film of all time - Rewind. This campaign celebrates their love for DITO with all the DITOZENS who motivate DITO's constant pursuit of excellent customer satisfaction and digital innovations.

Mr. Eric Alberto, CEO, DITO Telecommunity, Marian Rivera, Dingdong Dantes and Ms. Evelyn Jimenez, Chief Revenue Officer-Consumer, DITO Telecommunity

The release of the heartwarming online video with a special rendition of the iconic Filipino song "Dito Sa Puso Ko" captures the meaning of DITO's latest milestone of being the Rated #1 Mobile Network in the Philippines as awarded by Ookla, the global leader in network intelligence and connectivity insights.

Mr. Eric Alberto, CEO DITO Telecommunity

This campaign underscores DITO's unwavering dedication to enriching the lives of the Filipino people, providing them with reliable connectivity and innovative solutions to help turn their digital aspirations into reality. It also reflects DITO's growing fan base, with more and more Filipinos subscribing to its quality products and services.

"Our newest campaign isn't just about showcasing our products and services; it's about celebrating the mutual love that we have with our millions of DITOzens. Galing na mismo sa mga subscribers namin, as evidenced by the Ookla Rated #1 Mobile Network award, napusuan na talaga nila ang DITO. Truly grateful that we are now number one in their hearts and minds," said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.

Ms. Evelyn Jimenez, Chief Revenue Officer-Consumer 

#1 power couple DongYan now joins the Rated #1 Mobile Network in PH

Renowned for their charm and charisma on and off screen, DITO brings in Dingdong Dantes and Marian Rivera, the stars of Rewind, as the power couple behind this new and exciting chapter in DITO's journey.

"Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a sweeping movement across the country—a shared vision of empowering and connecting more Filipinos nationwide," said Jasper Evangelista, DITO Brand and Marketing Director.

Mr. Jasper Evangelista, DITO Brand and Marketing Director

In the recently released online video of DITO SA PUSO KO, Dingdong and Marian were initially seen as the only ones with hearts. Eventually, hearts blasted all over the place, spreading the DITO love to everybody. This scene reflects the journey of DITO; through the power of high-speed connectivity and value-for-money products, along with the DITOzens' constant support and trust, DITO is now loved by millions of subscribers nationwide.

"At the outset, breaking into the market was a really a daunting challenge, specially amidst the long-standing duopoly.  We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference , DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products. And because of that, we are really grateful." Jimenez added.

Embracing this milestone and embarking on a new chapter with Dingdong and Marian is not merely a measure of success but a call to further elevate DITO's standards.

"As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people," Jimenez concluded.

Watch DITO’s newest campaign: https://youtu.be/ZTGGDL_h1SU

 

Shopee Introduces its Newest Brand Ambassadors, Dingdong and Zia Dantes

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Users can enjoy fun content from the celebrity father-and-daughter duo, free shipping with no minimum spend, ₱1 Deals, and 10% off daily at Shopee’s most anticipated year-end sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region. 12.12 is set to bring a smile to users as they shop from the widest variety of products to reward themselves and their loved ones during the happiest time of the year. Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with 2 times more items sold by local businesses this year.

Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagements and views across its social media channels. This 12.12, users can expect even more entertainment and engagement with a brand-new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together. To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever celebrity father-and-daughter brand ambassadors, Dingdong and Zia Dantes. 

Martin Yu, Director at Shopee Philippines, said, “Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local businesses are increasingly embracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season.”

1. Celebrating the happiest time of the year with the best deals

As shoppers hunt for the best gifts,  Shopee is thrilled to bring users the most exciting deals this 12.12. These include:

• The best promotions: Shoppers can enjoy the best deals for all their gifting needs with deals such as free shipping with no minimum spend, ₱1 Deals, and 10% off daily.

• Big discounts: They can also get discounts up to 90% off on the biggest Shopee Mall brands: 

2. Celebrating the holidays with entertainment for the whole family

Users can also expect non-stop entertainment from today until the big finale on December 12. Highlights include:

• Fun-filled 12.12 TV Special: Filipinos can tune in to GMA 7 and Shopee Live this  December 12, 10:30pm, to catch Tomorrow X Together, Korea’s hottest rising boy group, grace the stage with a very special performance. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening. 

• Entertaining content from Shopee’s newest brand ambassadors: Fans can catch Dingdong and Zia’s festive new TV commercial, which features the beloved Pinoy Christmas tradition bunutan ng pera, on local TV networks and on Shopee’s official Facebook and YouTube accounts. Users can also check out Shopee’s YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, wherein they recreate social media challenges, go shopping on Shopee, and more.

• Exciting games and contests: Users can win voucher giveaways by joining Dingdong- and Zia-themed games and contests on Shopee’s official Facebook, Twitter, and Instagram accounts. From December 1-12, users can win a total of ₱12,000,000 in prizes from their favorite local celebrities, including Dingdong and Zia, by playing Shopee Celebrity Pamasko on the app. Users simply have to tap on the angpao to win a prize from the celebrity of the day.

3. Celebrating local businesses and culture

Local businesses represent a significant part of local culture and as the need for digitalization increases, Shopee is committed to supporting these sellers and helping them thrive:

• Shopee Celebrates Local: Shopee launches ‘Shopee Celebrates Local,’ a special contest to share and promote beloved local sellers. Users can read their stories on the #TatakPinoy page and on Shopee’s social media channels, and vote for their favorites until December 5. Winning sellers stand to win prizes they can use for their businesses, while users stand to win Shopee vouchers. Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers. 

4. Celebrating wider communities 

Through 12.12, Shopee will continue to uplift local communities through its platform. In the spirit of Christmas, Shopee launches the Frontliner Holiday Package to show gratitude for local heroes. Starting December 10, frontliners can avail of this package, which includes vouchers they can use for their holiday celebrations. 

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale. 

Download Shopee for free on App Store or Google Play Store.

Dingdong Dantes: "Providing good nutrition balance and strength is the first step in helping our parents fulfill their dreams" - Nutrition plays a vital role in helping older adults maintain strength and achieve their dreams

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Dingdong Dantes : "Providing good nutrition balance and strength is the first step in helping our parents fulfill their dreams." 

While as you age, hormonal changes can contribute to how your body builds and stores muscle, most cases of sarcopenia are linked to poor nutrition as well as inactivity.  A dramatic loss in muscle mass and strength as you age. Sarcopenia, or the gradual loss of muscle mass, is a common consequence of aging, and poses a significant risk factor for disability in older adults.

One of the best ways to support strength building is good nutrition. We must have balanced meals throughout the day. Vitamins and a protein-rich diet may be key for combating aging-related loss of muscle mass .

A new surveyi found that 9 out of 10 older Filipino adults still have dreams they wish to fulfill, but lack of strength prevents them from fulfilling their dreams. In the survey sponsored by Abbott, children acting as caregivers (aged 30-50) and parents (aged 50-70) were asked about fulfilling their dreams – including what they were and what, if anything, prevented them from realizing their dreams. 

NUTRITION FOR STRENGTH AND FAMILY SUPPORT ARE VITAL TO HELPING PARENTS FULFILL THEIR DREAMS 

The importance of family closeness and support is evident across both parents and their children, as the responses from the caregivers complement those of their parents. The majority of surveyed caregivers knew their parents well, with 83 percent of them saying they are aware of their parents’ dreams and are willing to support them. 

Ninety-three percent of Filipinos aged 50+ think that poor physical condition limits them from fulfilling dreams. But only 20 percent of caregivers considered addressing their parents’ physical strength with nutritional support to help them to achieve their dreams. 

The findings suggest that while the caregivers support their parents’ dreams mostly through financial assistance and helping them find the time, more can be done to help make these dreams a reality, particularly as it relates to how older adults get the right nutrition. Filipino caregivers could therefore consider helping their parents maintain good physical health and strength to live an active life.

PROPER NUTRITION IS ESSENTIAL FOR STAYING HEALTHY AND STRONG AS ONE AGES 

Dr. Jose Rodolfo Dimaano Jr., Medical Director of Abbott’s nutrition business in the Philippines. 

"As one grows older, nutrition gaps and declining lean body mass contribute to the loss of physical strength, making it difficult to perform simple tasks like walking or climbing stairs," said Dr. Jose Rodolfo Dimaano Jr., medical director of Abbott’s nutrition business in the Philippines. 

"Maintaining good physical strength in older adults enables them to pursue their unfulfilled dreams in retirement," Dr. Dimaano added.

He further emphasized that proper nutrition is an important determinant of strength, and good health is the starting point for everything that is possible in life.

However, Dr. Dimaano noted that older adults’ intake of nutrients and protein from a regular diet may still be insufficient, thus nutritional supplements may be required to fill nutrition gaps. Nutrition gaps are brought about by poor digestion and nutrient absorption, illness-induced poor appetite, poor dental function, or some loss of the ability to chew, 3-4 which are all common conditions found in older adults.

This is where nutritional supplements like Ensure play a role. Ensure  is scientifically designed to provide essential nutrients, such as vitamins, minerals, and protein to help with physical strength. It also has other ingredients like medium-chain triglycerides (MCT), dietary fibers, and Fructo-oligosaccharides (FOS) for easy digestion and for a healthy digestive tract. Research shows that supplementing with Ensure® for 8 weeks can help increase physical strength5* needed by older adults to fulfill their dreams.

The ‘Ensure Strength to Fulfill Your Dreams’ campaign aims to remind both caregivers and parents to take the necessary action in helping older Filipino adults have good nutrition to maintain their strength. The campaign also encourages older adults to stay in good physical condition to enjoy an active retirement. 

Actor Dingdong Dantes has a real-life experience with helping his father achieve his dreams. He knew he had to do something when his father implied that he might be too old to revive his passion for riding motorcycles. Dingdong started to refurbish his father’s motorcycle and also reminded his father to build the energy and fitness he needs in order to enjoy a good motorcycle ride. 

“As a son, it’s my duty to remind him about proper nutrition - for him to stay stronger so he can fulfill his dreams. By doing so, he will be able to live his life strongly and to the fullest,” said Dingdong Dantes. 

Ensure can be consumed by adults as a nutritional supplement that can also be a sole source of nutrition for elderly, people not eating well or recovering from an illness or surgery, and for those who are about to undergo surgery.

About Abbott:

At Abbott, we’re committed to helping you live your best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 74,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

i1 Survey conducted by MS Brion Research Services Co. on behalf of Abbott Nutrition. The survey analyzed 100 parents aged 50–70 and 100 children acting as caregivers aged 30-50, using the Computer Assisted Telephone Interview (CATI) method.

² Guenter P, Jensen G, Patel V, Miller S, Mogensen KM, Malone A, et al. Addressing Disease-Related Malnutrition in Hospitalized Patients: A Call for a National Goal. Joint Commission journal on quality and patient safety / Joint Commission Resources. 2015;41(10):469-73.

³ Guiglia R, et al. Curr Pharm Des. 2010;16:619-630

⁴ Petersen, EP. The World Oral Health Report 2003. World Health Organization; 2003

⁵ Edington J, Barnes R, Bryan F, Dupree E, Frost G, Hickson M, et al. A prospective randomized controlled trial of nutritional supplementation in malnourished elderly in the community: clinical and health economic outcomes. Clinical nutrition (Edinburgh, Scotland). 2004;23(2):195-204.

*Results based on a clinical trial in malnourished elderly subjects.

Abbott Ensure^®

The Abbott Ensure® product range uses science-based nutrition formula to provide good nutrition and is shown to help support long-lasting strength¹. When consumed in appropriate amounts, Ensure can help fill nutritional deficits to meet daily nutrition requirements with a complete blend and balanced nutrition including high protein, prebiotics and 28 essential vitamins and minerals.

Research shows that drinking Ensure twice a day, in addition to a regular diet, for 8 weeks can help increase muscle strength¹.

Abbott Ensure® Key Features:

• Complete and balanced nutrition with three major nutrients and 28 vitamins and minerals meeting the recommendations of nutritional experts
• High protein to build and maintain body tissue
• Prebiotics to help promote digestive tract health and support probiotic ecology
• Suitable for people with lactose intolerance

Ensure^® is available worldwide in more than 80 countries. In the Philippines, Ensure is recognized as the number one adult nutrition brand and most recommended by doctors.^2-3

References

1.  Edington, J., et al., A prospective randomised controlled trial of nutritional supplementation in malnourished elderly in the community: clinical and health economic outcomes. Clin Nutr, 2004. 23(2): p. 195-204. (note: 8 weeks)
2. PPI Retail Data. July 2014 – June 2015.
3. PMDI Prescription Data for the period of July 2014 - June 2015
4.