Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

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(From left): Jollibee Corporate PR and Events Manager Dennis Reyes, McCann Worldgroup Philippines Account Manager Tonee Lacson, Associate Creative Director Bong Legaspi, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, McCann Worldgroup Philippines Associate Managing Partner Mitzie Nacianceno, Jollibee Brand Communications and PR Director Arline Adeva, McCann Worldgroup Philippines Creative Director Xzenia Cruz, Jollibee Brand PR and Engagement Manager Cat Triviño, and McCann Worldgroup Philippines Business Group Director Adi Culalic with their adobo trophies given during the Mad About Awards event for #KwentongJollibee “Kahera”.

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.

Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the video was also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.

“We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.” - Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores says of the brand’s most recent win.

The video was also part of the Jollibee Grandparents’ Day campaign which won a Quill Award of Excellence from the International Association of Business Communicators, and a Silver Anvil award from the Public Relations Society of the Philippines.

New Jollibee TVC excites all senses with Chickenjoy’s crispylicious goodness

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Jollibee, the country’s number one fast-food chain, recently launched a new TV commercial highlighting its flagship product: the crispylicious, juicylicious Chickenjoy. Inarguably the top choice for fast-food fried chicken for many Pinoys, Chickenjoy has earned the title as the “Philippines’ Favorite Fried Chicken” for various reasons – one of which is it s unparalleled crispy skin. Pinoys just cannot get enough of Chickenjoy’s crispylicious skin because it creates a unique taste experience, which taps into the different senses.

The TV commercial opens with the appetizing sight of Chickenjoy’s expertly fried, golden-brown skin followed by the irresistible sounds of soft crunch as the skin is being snapped and peeled, signalling perfect crispiness. It ends with the endorser savoring the crispylicious skin’s signature taste, leaving the viewers craving for a Chickenjoy meal of their own.

“Filipinos love fried chicken, and to most, its best part is the crispy skin. This is the reason why they save this part for last. But not all crispy fried chicken skins are created equal, so to speak. Jollibee Chickenjoy is not only crispy; it is crispy and delicious,” said Jollibee Philippines Marketing AVP for Flagship Category, Kent Mariano.

“Every piece of Chickenjoy excites the senses – sight, sound, and taste – making the whole experience complete and satisfying. It’s no wonder Chickenjoy is the crispylicious fried chicken that has been joyfully shared by generations of Filipino families to create the happiest moments,” Mariano added.

The famous crispylicious and juicylicious Chickenjoy has definitely left a mark on Filipinos all over the world not only due to its indisputably delicious taste, but also because every bite is an experience that will always remind Filipinos of joyful moments shared with the family. The 1-pc. Chickenjoy with Rice comes with gravy for only P75 and with Fries and Regular Drink for only P99. 

Available in all Jollibee stores nationwide, drive through, and Jollibee delivery by dialling #8-700.