Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use
SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today
announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series
devices that bring Samsung’s newest mobile innovations — including enriched
Awesome Intelligence[1] — to
more users worldwide. The latest Galaxy A series reflects Samsung’s commitment
to expanding AI capabilities across more devices and empowering more users to
harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G
and Galaxy A37 5G strengthen the experiences users rely on every day with
upgrades to performance, camera and display, alongside durability and security
features. With up to six generations of OS upgrades and long-term security
support, the new Galaxy A series is built to last. Leading the lineup is Galaxy
A57 5G, featuring a slimmer, more refined design and upgraded AI-powered
capabilities that make it the most powerful Galaxy A series device yet.
“The
new Galaxy A series reflects our continued commitment to AI democratization by
bringing the latest innovations to more Galaxy users,” said TM Roh, Chief
Executive Officer, President, and Head of Device eXperience (DX) Division at
Samsung Electronics. “With
Samsung’s fundamental capabilities combined with enriched Awesome Intelligence,
Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to
users around the world and drive rapid AI expansion.”
Enriched
Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G
and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome
Intelligence that helps people get more things done with ease while unlocking
new ways to create and stay productive.
Voice Transcription is
new to the Voice Recorder app, making it easier to revisit important details
from meetings, lectures or calls by quickly transcribing and translating call
recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on
the Edge Panel, surfacing relevant actions directly on the screen to
extract text or create content without manually selecting items. AI Select
also supports Drag & Drop in Multi-Window layout, allowing users to easily
move images into Samsung Notes or Photo Editor for faster editing and improved
productivity.
Awesome Intelligence makes everyday photo
editing easier than ever. Object Eraser[3]
now delivers more natural results when removing unwanted distractions, like
a passerby in the background or clutter in a café. On Galaxy A57 5G, Best
Face[4]
supports more photos and continuous shooting,
making it easier to capture the perfect group photos where everyone looks their
best. Fan favorite tools like Filters and Edit Suggestions[5]
help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features
Auto Trim[6]
for even easier video editing.
Circle
to Search with Google[7] adds
multi-object recognition so users can easily explore multiple items in an image
at once — from an outfit to surrounding accessories — all in one search.
The new Galaxy A series
expands Awesome Intelligence experiences with a choice of agents designed to
simplify everyday tasks from search to organizing plans or easily adjusting
settings. As a conversational device agent, upgraded Bixby[8]
lets users intuitively control
Galaxy settings and features using natural language, while Gemini[9]
navigates complex tasks across native Galaxy apps and select third-party apps
to support faster, more intuitive interactions.
Awesome
Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more deeply integrated into mobile experiences, camera
performance remains essential to delivering the everyday usability and
satisfaction users expect.
Galaxy A57 5G and A37
5G deliver brighter, clearer visuals powered by the upgraded camera hardware
and an improved Image Signal Processor (ISP).[10] The
devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering
sharp, detailed images across a wide range of lighting conditions without the
need for manual adjustments.
When the lights go
down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography[12],
capturing clear and true-to-life photos and videos even in low light conditions.
Galaxy A57 5G takes photography
a step further with enhanced image processing that sharpens detail and reduces
noise for even clearer, more vibrant results. It delivers rich contrast and
balanced color even in challenging light, while with a faster shutter speed, users
can instantly capture fleeting moments faster and with improved clarity.[13]
Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
Performance
for Streaming and Multitasking
Galaxy A57 5G delivers
the best of both design and performance[14], combining
upgraded CPU, GPU and NPU to deliver improved performance with its sleek and
light form. Built for smooth streaming, scrolling and content creation, its
refined design features a glossy finish and distinctive triple-camera island for
a standout modern look that feels comfortable in-hand.
Despite its slimmer
profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15]
battery supports up to two days of use[16] —
powering everything from filming and editing to viewing on the go. Slimmer
bezels and a bright Super AMOLED + display with Vision Booster ensure
an immersive, clear viewing experience indoors and outside.
Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[17] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.
Long-Term Support and Foundational Security
Galaxy
A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering
up to six generations of Android OS and One UI upgrades, along with up to six
years of security updates[18] – giving users the
confidence to rely on their device for years to come.
Samsung
provides a fortified layer of device safety, transparency and user choice with Knox Vault[19],
a hardware-based,
tamper-resistant security solution. Galaxy A series
offers users holistic protection through innovative security and privacy
features including Security & Privacy Dashboard, Auto Blocker, Private
Sharing, Theft Protection as well as the new Private Album, a Gallery
feature that allows users to lock away personal media quickly and easily.
Unlike traditional safeguards, the latest A series devices also proactively notify users about
potential risks with Privacy Alerts, which are intelligent notifications
that offer clearer insight and control over location permissions or suspicious
monitoring of sensitive data. Together, these enhancements make security feel
as intuitive as the rest of the experience, making device protection easier
than ever for everyone.
Availability
Galaxy
A57 5G and A37 5G is now available in Samsung Authorized Stores nationwide.
Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue
and Awesome Lilac,[20]
while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen,
and Awesome White.[21] For
added peace of mind, Samsung Care+ offers comprehensive coverage optimized to
users' device needs, including tailored benefits that protect the devices’
value.[22]
Every
purchase comes with a free travel adapter (worth P1,190) and phone case (worth
P990), alongside two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the
256GB variant at an additional P1,500 off! That's up to P5,170 worth of
savings.
Looking
to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3
FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G
too.
Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37 5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026
[1] Samsung
Account login may be required to use certain Samsung Intelligence Features.
Samsung does not make any promises, assurances or guarantees as to the
accuracy, completeness or reliability of the output provided by Intelligence
Features. Availability of Awesome Intelligence features may vary depending on
the region/country, OS/One UI version, device model, and phone carrier. Awesome
Intelligence service may be limited for minors in certain regions with age
restrictions over AI usage.
[2] Requires
internet connection and Samsung Account login. Service availability may vary by
country, language or device model. Availability of supported languages may
vary. Certain languages may require language pack download. Galaxy AI Select
download and installation may be required when launching the app for the first
time.
[3] Results may
vary depending on shooting conditions including multiple subjects, being out of
focus or moving subjects.
[4] Best Face is
only available for photos taken with Motion Photo turned on. The feature does
not generate new facial expressions but selects from frames within the Motion
Photo video clip. It can recognize up to five people per image and suggest up
to three alternative expressions per person. Accuracy of results is not
guaranteed.
[5] Edit
suggestion is compatible with JPG, PNG, and GIF formats. The final results and
quality may vary depending on the original image’s condition. Accuracy of the
end results is not guaranteed. Edit suggestions may vary based on photo
content. Due to the nature of AI, results and quality may vary each time
[6] Maximum
length per clip is 90 minutes. Maximum length of combined clips is 180 minutes.
Maximum number of clips to use per video project is 60. Accuracy of results is
not guaranteed
[7] Circle to
Search is a trademark of Google LLC. Results for illustrative purposes only.
Available on select devices and internet connection required. Works on
compatible apps and surfaces. Result may vary depending on visual matches.
Check responses for accuracy.
[8] Bixby
service availability requires Samsung Account login and data connection.
Available functions and features may vary by country, region and language.
Bixby only recognizes certain accents and dialects of English (UK), English
(US), English (India), French (France), German (Germany), Italian (Italy),
Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese
(Brazil), Spanish (Spain) and Spanish (Latin America). Other supported
languages may be added in the future. Not all accents, dialects and expressions
may be recognized, and actual performance may vary depending on pronunciation,
voice level and the surrounding environment. Use of Bixby may be limited in
certain situations such as when recording media (Video/Game/Voice), during calls,
Maximum Power Saving mode, Emergency mode and Samsung Kids. Service
availability may vary by country/service provider/language/device model/OS
version. Bixby controls selected apps, other apps to be supported. To control
SmartThings enabled devices with Bixby, first connect the devices to the
SmartThings app. For more information, visit the SmartThings website
(www.samsung.com/smartthings)
[9] Gemini is a
trademark of Google LLC. Gemini Live feature requires an internet connection
and Google Account login. Service availability may vary by country, language or
device model. Features may differ depending on subscription, and results may
vary. Compatibility is limited to certain features and accounts. Currently, an
independently managed, personal Google Account can be used, as can a work or
school account for which an administrator has enabled access to Gemini. Users
must be 13 (or the applicable age in a given country) or older to use Gemini
with a personal or school Google Account, and 18 or over to use Gemini with a
work account.
[10] Results may
vary depending on light condition and/or shooting conditions including multiple
subjects, being out of focus or moving subjects.
[11] 50 MP
resolution is available on Galaxy A57 5G and A37 5G's rear Wide-angle camera
only.
[12] Results may
vary depending on shooting conditions including multiple subjects, being out of
focus or moving subjects.
[13] Results may
vary depending on shooting conditions including multiple subjects, being out of
focus or moving subjects.
[14] Performance
improvements shown compared to Galaxy A56 5G. Actual performance will depend on
user environment, conditions and pre-installed software and applications.
[15] Typical
value tested under third-party laboratory condition. Typical value is the
estimated average value considering the deviation in battery capacity among the
battery samples tested under IEC 61960 standard. Rated (minimum) capacity is
4,905 mAh. Actual battery life may vary depending on network environment, usage
patterns and other factors.
[16] Actual
battery life varies by network environment, features and apps used, frequency
of calls and messages, the number of times charged, and many other factors.
Estimated against the average usage profile compiled by UX Connect Research.
Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in
UK with pre-release versions of SM-A576 under default setting using LTE and 5G
Sub6 networks. NOT tested under 5G mmWave Network.
[17] Galaxy A57
5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in
up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach
or pool use. Water and dust resistance of the device is not permanent and may
diminish over time due to normal wear and tear.
[18] Availability
and timing of Android OS upgrades and security updates may vary by device model
and market. Up to six generations of Android OS and One UI upgrades, along with
up to six years of security updates, from the first global launch for the
supported Samsung Galaxy devices.
[19] Security
features or hardware/software architecture of Samsung Knox Vault on Samsung
Galaxy A series smartphones may differ from those on Samsung Galaxy flagship
devices including S series, Z series, S FE series smartphones and Tab S series
tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary
depending on the device model.
[20] Color and
model availability may vary depending on country, region or carrier.
[21] Color and
model availability may vary depending on country, region or carrier.
[22] Terms and
conditions apply. Samsung Care+ coverage, service type and promotion details
may vary by country/region and deductible (service fee) may apply. To be
eligible for Samsung Care+ promotion benefit, registration may be required. For
detailed Samsung Care+ information, please visit
https://www.samsung.com/samsung-care-plus/
