Gawad Madiskarte returns with stronger focus on sustainability for 2024 awards

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Madiskarte Moms PH (MMPH)’s Gawad Madiskarte powered by PLDT Home, the awards that pay tribute to mompreneurs, is back! This year, MMPH is putting the spotlight not only on hardworking and successful moms, but also on businesses that champion sustainability.

 

In a time when the Philippines is facing environmental and economic challenges, Gawad Madiskarte is looking for mompreneurs that are leading by example, demonstrating that sustainable business practices are not only possible but also profitable. By supporting and celebrating these visionary women, Gawad Madiskarte hopes to inspire other entrepreneurs and businesses to create a brighter, more sustainable future for all.

 

According to a report byearth.org, some of the pressing environmental issues in the Philippines in 2024 are plastic pollution and marine pollution. The country is highly dependent on single-use plastics that generate an annual 2.7 million tons of waste, a problem that the World Bank calls “staggering,” coupled with an insufficient waste management system. The World Bank also reports that an estimated 20% of this plastic waste end up in Philippine waters, endangering marine biodiversity.

 

This year’s major awards are Diskarteng Eco-Friendly, for the mompreneur who is leading the charge in environmental responsibility and pioneering green solutions with vision and progress; Diskarteng Angat, for the mompreneur who achieves exceptional sales growth in her business while leading the way in sustainability; and Diskarteng May Puso, for the mompreneur who creates a positive change by fulfilling her social responsibility to her communities.

 

There will be two winners per major award. One winner will come from the Start-Up category and the other one from the Scale Up category. For the Start Up category, the mompreneur’s business should be running for at least six months; for the Scale Up category, it should be running for at least 13 months with supporting documents such as a DTI and BIR permits. Owners must also have an online shop in any e-commerce platforms or social media accounts.

 

Diskarteng Digital and Diskarteng Home Bizspecial awards will also be given.

 

To join, fill out the Google Form with your answers and requirements.  Mompreneurs may access Gawad Madiskarte application formby joining the community. Submission of all entry forms starts on March 8, 2024, International Women’s Day.

 

MMPH is an online community established to support and provide education, and business opportunities for Filipino mompreneurs., it boasts over 172,000 community members and15,000 trained mompreneurs.

 

In its advocacy to help and educate mompreneurs, MMPH has partnered with local and international brands. MMPH has also won various industry awards, such as the Silver Award from the Asia Pacific Stevie Awards, Grand Anvil, the highest PR award in the country, from the Public Relations Society of the Philippines, Gold Award for Best PR Program in Southeast Asia from the ASEAN PR  Network and the Prosperity Award from the UN Global Compact Network Philippines.

 

For more information on MMPH and Gawad Madiskarte, visit madiskartemoms.ph.

Madiskarte Moms PH community celebrates three years of supporting Filipino mompreneurs with Gawad Madiskarte 2023

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The community of women entrepreneurs, Madiskarte Moms PH (MMPH) is bringing back Gawad Madiskarte to honor outstanding mompreneurs with over P1 million worth of prizes including ASUS laptops, PLDT Home broadband connection, one-year Canva Pro subscriptions, cash, and mentorship.

The awards showcase the success stories of mompreneurs who have subverted conventional expectations to embrace their entrepreneurial spirit. Their businesses are innovative, creative, and run by very hardworking women who do double duty as the glue that holds the family together, run their household and their business.

Major categories for this year’s Gawad Madiskarte include Diskarteng Angat (Fastest-Growing Business), Diskarteng Digital (Best Multi-Channel Business) and Diskarteng May Puso (Best Social Enterprise). Two major winners per category will be chosen from the Startup Division and Scale Up Division. The former are home or online businesses that recently started and show great potential while the latter are businesses that have been running for at least 13 months and are registered with the Department of Trade and Industry (DTI) or the Bureau of Internal Revenue (BIR).

Special awards will also be given to three deserving finalists. These awards are Diskarteng Malikhain (Most Creative Business Branding), Diskarteng Pasulong (Most Innovative Product) and Diskarteng Home Biz (Mompreneurs’ Choice Award).

Chosen by industry luminaries

The judges for this year’s Gawad Madiskarte come from the business, telco, communications and creative industries. Maxine Loyola, AVP & Head of PLDT Home Marketing Public Relations, Influencer Marketing and Brand Advocacies, has launched the biggest marketing campaigns for Philippine Internet—from dial-up to prepaid internet cards, DSL and finally the Fiber broadband we enjoy today.

Joining her are entrepreneurs Jorge Wieneke and Jenny Wieneke, who are Mr. and Mrs. Negosyo and PLDT Home Biz ambassadors. Jorge is a GoNegosyo Angelpreneur who serves as consultant to aspiring and starting entrepreneurs all over the country; he also created Kalye Negosyo, a mentoring program for budding entrepreneurs. Jenny is an advertising expert with over 30 years of experience building brands and a PCE-GoNegosyo mentor since 2015. Entrepreneur Janine Khazaiealiabady, owner of Massage MNL, started her career at a fast food and moved to marketing and online commerce before founding Massage MNL five years ago.

From the creative and marketing industries, the judges are Donna Nievera-Conda, Maisie Littaua, and Marjorie Barretto. 

Nievera-Conda leads the integrated marketing communications agency Stratworks as President and co-CEO, and ID8, a digital publishing agency.

Littaua is the Head of Growth for Canva Philippines, a free online visual communication and collaboration platform launched in 2013. Today, Canva has grown to over 135 million monthly active users across 190 countries, with more than 200 designs created per second.

Barretto, actress and entrepreneur, launched her own online home and clothing brand Everything Avery during the pandemic, and opened her stunning River Garden Rest House for private rentals—a true-blue madiskarte mom.

Winners of this year’s Gawad Madiskarte will receive a trophy created by sculptor Ram Mallari, who works with discarded metal and forms them into provocative works of art in the steampunk style.

Mallari grew up in an impoverished district of Manila with his mother, whom he describes as “madiskarte,” and dedicates his Gawad Madiskarte design to all mompreneurs and his own mother.

Celebrating three years of supporting Filipino mompreneurs

Gawad Madiskarte also ushers in the third year of Madiskarte Moms PH as it welcomes more members to its current 162,000-strong base. An online community, MMPH manages a Facebook group and  YouTube channel that give valuable insights into finding business opportunities for all moms, whether they are stay-at-home or have day jobs and are looking for a side hustle to augment the family income.

MMPH’s online platforms also showcase the success stories of their members and how they can take advantage of social media to market and sell their products. But beyond digital interactions, MMPH is fostering economic growth in communities by nurturing a generation of mompreneurs who contribute to everyone’s success.

Mompreneurs are doers, a force for positive change and empowerment. Two of the most heartfelt messages from their stories is that opportunities are everywhere and that inspiration can come from one’s experience.

Their stories are all different and the women take different paths to get their businesses off the ground and scale up. But one thing that threads these experiences together is an openness to learn and to be part of a community that celebrates all their efforts and ideas.

“Our small business has become our primary source of income,” one mom said. “With it, we are able to pay our bills every month and even have some savings.”

We all can learn lessons from these inspiring moms, and Gawad Madiskarte urges us to celebrate them all.

Know more about Gawad Madiskarte and the inspiring moms of Madiskarte Moms PH by visiting pldthome.info/GawadMadiskarteAwards2023.

Gawad Madiskarte returns, over P1 million worth of prizes at stake!

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Madiskarte Moms PH (MMPH) brings back Gawad Madiskarte, a tribute to outstanding women entrepreneurs, with over P1 million worth of prizes. Nine moms from all over the Philippines have the chance to win cash prizes, gadgets, PLDT Home Fiber line for 12 months, mentorship program, and more!

A Facebook community launched in the thick of the pandemic, Madiskarte Moms PH encourages entrepreneurship among moms wanting to earn from home through online businesses while still enjoying quality time with their families. The community has more than 154,000 members who regularly share ideas, and offer each other advice, encouragement, and inspiration.

The mompreneur group also empowers their fellow women and the people around them. They have the ability to draw strength from their life experiences, challenges, and hardships. And most especially, this community helps women turn their startups into scalable businesses that can financially support their families and fuel their dreams.

Honoring the Madiskarteng Pinays

Gawad Madiskarte was first launched to honor the mompreneurs who overcame challenges and flourished at the height of the pandemic. In a report by the ADB, it was found that “more women than men have left their paid jobs to provide essential services to their families,” and that 64% of women had no personal income, compared to 39% of men. Another study found that more Filipino women than men began to run home microenterprises on ecommerce platforms during the pandemic.

Gawad Madiskarte was born from the insight that the one thing Filipino moms needed to cope with the pandemic was a sense of optimism, confidence, and sheer determination. By celebrating women's achievements and showcasing women's support for each other in a community through this annual award program, MMPH aimed to build that confidence. This year, Gawad Madiskarte is back to do just that.

Major categories for this year include Diskarteng Angat (Fastest-Growing Business), Diskarteng Digital (Best Multi-Channel Business) and Diskarteng May Puso (Best Social Enterprise). Two major winners per category will be chosen from the Startup Division and Scale Up Division. The former are home or online businesses that recently started and show great potential while the latter are businesses that have been running for at least 13 months and are registered with the Department of Trade and Industry (DTI) or the Bureau of Internal Revenue (BIR).

Special awards will also be given to three deserving finalists. These awards are Diskarteng Malikhain (Most Creative Business Branding), Diskarteng Pasulong (Most Innovative Product) and Diskarteng Home Biz (Mompreneurs’ Choice Award).

Last March, PLDT Home’s Madiskarte Moms PH (MMPH) won, not only the Gold Anvil Award, but also the prestigious Grand Anvil – the highest honors at the 58th Anvil Awards, considered the Oscars of local PR, awarded by the Public Relations of the Philippines (PRSP). MMPH was also given the Silver Award from the Asia Pacific Stevie Awards last year. Gawad Madiskarte 2022 was also honored at this year’s Anvil Awards with the Gold Anvil under the PR tools category.

To join this year’s awards, applicants should be part of the Madiskarte Moms PH Facebook community and fill out the Google Form posted on the announcement tab of the group. Interested applicants can enter this year’s Gawad Madiskarte Awards until May 15, 2023.

To know more about this year’s Gawad Madiskarte and details on how to enter, join https://pldthome.info/GawadMadiskarteAwards2023.

PLDT Home Biz awards mompreneurs with the most inspiring success stories in the inaugural Gawad Madiskarte

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No word better can describe moms pouring out their resourcefulness, creativity, and heart to provide their families the best life possible than madiskarte. The pandemic only saw more of our madiskarte moms, many of whom have ventured into online businesses to augment their household income.

Recognizing these moms and their invaluable entrepreneurial spirit, PLDT Home Biz held the inaugural Gawad Madiskarte online on March 8, 2022 — just in time for International Women’s Day. Hosted by PLDT Home Biz ambassadors Dominic Roque and Roxanne Montealegre, with performances from Jed Madela, Fana, and Gigi de Lana and the Gigi Vibes band, the event awarded six mompreneurs whose stories of hard work, tenacity, and success stood out among 327 entries from all over the Philippines.

From (L-R) Rommel Kristian Madrigal (Husband of Abigael Madrigal, Diskarteng Solid winner), Wvon Der Hendrich A. Adolfo (Husband of Kaylynn Adolfo, Diskarteng Malikhain winner), Rosanna Kabiling, Diskarteng May Pusowinner, Theresa Carbonel-Buenaflor, Diskarteng Digital winner and Rachelle Patalud, Diskarteng Malikhain winner

Each Gawad Madiskarte winner received a P100,000 cash prize, a brand-new laptop, and a one-year PLDT Home Biz Asenso Fiber Plan among other major prizes to help further her online business.

What turned out to be an unexpectedly emotional tribute to Filipino moms who have moved past adversities and written their own success stories of online entrepreneurship, Gawad Madiskarte 2022 is a landmark project of Madiskarte Moms PH (MMPH) — a community of mompreneurs for mompreneurs created in the thick of the pandemic.

"Providing Filipinos, especially mompreneurs, with the confidence to reach for their dreams and make a difference not only for their families, but also in the community, has always been our mission in Madiskarte Moms PH and PLDT Home Biz," said Patrick S. Tang, Vice President and Head of PLDT Home Customer Management. "We're honored to share the inspiring stories of our Madiskarte Moms and we strive to be their steadfast ally through every challenge and in every success."

With hundreds of entries received for this first awarding, Gawad Madiskarte followed a meticulous selection process and commissioned a group of reputable judges to help choose the winners. The judges boasted industry leaders and master entrepreneurs: Butch Jimenez of PLDT Inc., Undersecretary Blesila A. Lantayona of the Department of Trade and Industry, Annette Gozon-Valdes of GMA Films, Prep Palacios of Google Philippines, Issang Ceballos of Facebook Philippines, restaurateur and chef Happy Ongpauco-Tiu, and Potato Corner and Tokyo Tempura founders Jorge and Jenny Wieneke.

Meet the Gawad Madiskarte winners

Diskarteng Digital (Best Multi-channel Business) awardee Theresa Carbonel-Buenaflor was already a seasoned entrepreneur even before joining MMPH during the pandemic. She had been running Ellana Mineral Cosmetics — a beauty and personal care brand known for its clean, vegan, and cruelty formulas — and came to realize the need to pivot digitally given the threat of the pandemic. With the support of fellow mompreneurs and MMPH, Mommy Theresa was able to expand and sell her products across different platforms including physical stores and e-commerce stores. She has now amassed more than 300,000 followers on her online pages, earning her the aforementioned Gawad Madiskarte recognition.

“This award is so dear to my heart because I joined this group when I was feeling lost doing business during the pandemic. It has not been easy, and I’ve been looking for a community to lift my spirit up. Sharing my story in MMPH was very therapeutic. It renewed my hope and it made me realize that I can inspire other mompreneurs,” Mommy Theresa said, upon accepting the award.

Mommy Lou NeriaPutian of skincare brand SY Glow, winner of Diskarteng Angat (Fastest-Growing Business), shares a similar story. An entrepreneur advocating effective but affordable beauty products, Mommy Lou started her business from scratch and then scaled up her business to include distributors and resellers from the MMPH community. She now registers an average sales revenue of P1.6 million a month.

For her efforts toward helping the environment while providing employment in communities across Laguna, Mommy Rosanna Dela Cruz Kabiling of waste management company Something Nice Environmental Corp. won the Diskarteng May Puso award (Best Social Enterprise). With the Gawad Madiskarte prize and recognition, Mommy Rosanna is poised to transform her company into a “world-class” brand that promotes sustainability.

Winning the Diskarteng Eco-friendly (Most Green Business) award, Mommy Kaylynn Adolfo owns The Asian Mommy Facebook page where she sells a variety of reusable cloth diapers. Armed with a background in public health and using her page as a platform to share other parenting tips and tricks, she has made it her advocacy to redirect fellow parents to more eco-friendly household alternatives.

“MMPH as a community is such a big help because opportunities like these are where we can inspire and motivate other moms to reach for their dreams. To all mommies out there, this is the sign that you can do it,” Mommy Kaylynn said at the event.

Meanwhile, Diskarteng Solid (Strongest Start-Up Business Model) awardee Mommy Abigael Madrigal started out her online bed linen shop Mommy Matters by selling bedsheets her mother had sewn. With the help of MMPH, she was able to get her first customers and eventually expand her brand. Mommy Matters now boasts more than 100 bed linen designs and keeps a loyal customer base, earning Mommy Abigael the Gawad Madiskarte honors.

As the owner of CLARA, an online clothing store whose Filipiniana designs feature detachable butterfly sleeves, Mommy Rachelle Patalud has shown how creativity and flexibility makes a good fashion statement. For her modern and casual take on a formalwear classic, she has earned the Diskarteng Malikhain (Most Innovative Product) trophy — awarded to creative minds breathing life to fresh and unique products and services.

On top of the winners, PLDT Home Biz also honored Mommy Lou Neria Putian of skincare brand SY Glow with Diskarteng Home Biz (Mompreneur’s Choice Award). The brand awarded the special prize to the madiskarte mom, hailed for having the “most potential for success” in a voting poll among MMPH members on its Facebook community page.

Each Gawad Madiskarte awardee also took home a KalyeNegosyo Scholarship courtesy of Mr. and Mrs. KaAsenso - Jorge and Jenny Wieneke – and a trophy handcrafted by award-winning sculptor Glenn Cagandahan. Nominees, meanwhile, each won a P25,000 cash prize as consolation.

“Madiskarte Moms PH, beyond educating moms and equipping them with business tools and resources, has evolved into a support group of women, inspiring and encouraging each other as they tread through their digital adventures together. We’re nothing but proud of what MMPH has accomplished in just 17 months, and so we look forward to what more we can accomplish together in the future!” Tang shared.

“Believe me, Madiskarte Moms PH is just getting started. And Gawad Madiskarte 2022 is just the start of a bigger campaign by us here at PLDT Home Biz — all in celebration of the Filipino’s exceptional entrepreneurial spirit,” he added.

Launched in September 2020, MMPH has become a safe online space for mompreneurs seeking out resources, tools, and support to start or grow their online businesses. Now with over 104,000 members and a growing YouTube channel, the community has become a wellspring of inspiring stories of moms who embodied hard work and diskarte in making their dreams happen even beyond the pandemic.

Learn more about our Madiskarte Moms and their success stories by joining the growing community https://www.facebook.com/groups/MadiskarteMomsPH.