Ella in the website and InLife App: Your personal insurance assistant Is now just a chat away

Tweet

Getting answers about your life insurance policy is now faster and easier.

First and largest Filipino life insurer InLife has enhanced its digital customer experience by bringing Ella, its AI-powered virtual assistant, into the website for general inquiries, and the InLife App, allowing policyholders to get direct answers about their policies anytime, wherever they are.

Ella can assist customers with information specific to their InLife policies through their InLife App. Whether checking premium due dates, fund values, coverage details, or beneficiary information, customers can simply start a conversation and receive answers within seconds.

The move is part of InLife's continuing efforts to make insurance more accessible, convenient, and responsive to the evolving needs of its customers, and reflects the company's own transformation.

Formerly known as Insular Life, the company now carries the shorter name InLife, reflecting its commitment to making insurance simpler, not only in name, but also in the way customers access information, purchase protection, and manage their policies.

"Our customers increasingly prefer digital channels that allow them to access information quickly and conveniently, wherever they may be, and whenever they want. By bringing Ella into the InLife App and our website, we're making it easier for policyholders and even the general public to connect with us and get the information they need. It's another step in our commitment to deliver a simpler, smarter, and more customer-centered insurance experience," said InLife Chief Customer Experience and Operations Officer Geraldine B. Alvarez.

Available around the clock, Ella offers a convenient alternative to calling InLife’s hotline or sending an email, making it easier for customers to access information anytime.

As with any intelligent virtual assistant, Ella continues to improve through every interaction. Customers are encouraged to provide feedback whenever a response is unclear or incomplete, helping Ella become even more helpful over time.

Ella is now available through the InLife Website at www.inlife.com.ph, InLife App (downloadable via the Google Play or Apple App Store), making policy information more accessible with just a few taps.

Embodying Excellence: InLife recognizes its outstanding employees

Tweet

For raising the standard of their work, service, and leadership, InLife honored its employees during the inaugural InLife Excellence Awards.

InLife Executive Chairperson Nina D. Aguas thanked the employee awardees for helping build the next chapter of InLife’s 115-year legacy of trust and service.

“For 115 years, InLife has stood beside Filipino families through wars, crises, rebuilding, growth, and transformation. We endured because, in every generation, there were InLife employees who chose to do their work well, protected our integrity, and served our policyholders with sincerity,” she said.

InLife recognized ten employees and three teams who have demonstrated outstanding project leadership, strengthened customer service, and helped future-proof InLife.

InLife Chief Human Resources Officer Rozana G. Pecson said the awards program reaffirms InLife’s culture of appreciation.

“At InLife, every achievement, whether big or small, is seen, honored, and celebrated. While we recognize exceptional teams and individuals for their outstanding contributions, every InLifer who shows up and gives their best, day in and day out, is appreciated. We encourage all employees to continue aspiring for excellence—not to seek recognition, but to find fulfillment in going above and beyond to serve our purpose of bringing a lifetime for good to Filipinos,” she said.

Leading with purpose, passion, and integrity

InLife recognized ten employees who have demonstrated outstanding project leadership, strengthened customer service, and helped future-proof InLife.

The employees awardees who led with purpose, passion, and integrity were: Maria Celeste Andes, Events and Merchandise Management Lead from Marketing Division; Zolah Botin, Principal Data Scientist from Data and Analytics Division; Joseph Gary De Guzman, Senior Property Engineer from Real Property Division; Atty. Joyce Anne Gascon, Corporate Lawyer from Legal and Governance Division; and Jeffrey Santiago, Solutions Development Lead from Information Technology Division.

The employees who consistently went beyond expectations were: Andrea Denise Gapan, Digital Archivist from Marketing Division; Michael Jan Banaylo, Actuarial Manager from Actuarial Division; Carina Galang, Solutions Delivery Head from Information Technology Division; Vince Jon Raymundo, Region Head of Metro Central Regional Office from Agency and Group Distribution; and Victor Samaniego, Jr., Business Development Manager from Bancassurance Division.

Representing InLife with pride and purpose

InLife recognized three cross-functional teams who have shown collaboration, unity of purpose, and shared commitment to delivering results. The team awardees were the Operational and Customer Excellence Team, New Business Straight-Through Policies Project Team, and Retire Without Worries Team.

InLife also gave special awards to Ethel Joy Salazar, Head of Operational and Customer Excellence; Darnyl Taguilaso, Head of Actuarial Corporate Department; and Kairos Team, who took charge of the 115th Anniversary commemorative book, microsite, and exhibit.

Fred Dioso, InLife Vice President for Rewards, Services, and Technology, Human Resources said the recognition program celebrates employees who contribute meaningfully to the company’s mission of providing a full-range of high-value insurance products and other related services that empower families to attain financial security.

“Excellence at InLife goes beyond individual achievement. It includes working together across teams, inspiring others through action, adapting to changes, and representing InLife with pride, professionalism, and purpose,” he said.