Levi’s Brings Back Oversized ‘90s Style And Attitude with Levi’s® SilverTab™ for Fall 2022

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Originally launched by the Levi’s® brand a decade earlier, SilverTab™ became the go-to ‘90s collection thanks to its baggy styles inspired hip-hop and the skateboard scene. Just as Levi’s® Orange Tab established the counterculture look of the 1960s and ‘70s, Levi’s® SilverTab™ was the official uniform of the 1990s.

And now, after a brief reboot in 2018 – and a Levi’s® SecondHand capsule in 2020 – SilverTab™ is officially back for Fall 2022 with a brand new oversized, 1990s-inspired collection.

Reviving not only the styles and fits of the original ‘90s SilverTab™ collection, the new ’22 collection also brings back the quintessential attitude of the ‘90s as well. Featuring the original silver-colored tab on the pocket of the denim and the SilverTab™ backpatch, the collection includes a range of oversized jeans, Truckers, and shorts, as well as oversized graphic tees and tops, plus accessories, all of which bring back a sense of ‘90s nostalgia.

Defined by their loose, baggy silhouettes, part of the popularity of the original Levi’s® SilverTabTM line was the fact that few mainstream brands were offering those fits at the time. It was exactly the sort of oversized look that ‘90s skaters and hip-hop artists were looking for. Which gave it just the sort of cultural cache that defined the style of the era. Loose and baggy, cinched and low, washed and faded, with maybe a frayed hem or two. It’s hard to imagine anything more uniquely ‘90s than that.

As part of the new 2022 collection, Levi’s® recreated the same loose, baggy fits—not to mention those perfectly faded washes—that capture the original ‘90s attitude, but with a modern feel. Standout pieces include the ’94 Baggy SilverTab™ jean for women and both the SilverTab™ Loose jean and SilverTab™ Straight jean for men. Each comes in a range of indigo washes and feature the classic silver-colored tab on the back pocket as well as the iconic backpatch with SilverTab™ logo over the Levi’s® Two Horse pull.

The jeans in the collection also get matching oversized SilverTab™ Truckers, which feature the silver-colored tab and SilverTab™ backpatch. For women, there’s an extra hit of ‘90s nostalgia thanks to the SilverTab™ Overall, a classic Levi’s® denim overall that comes in an oversized SilverTab™ fit. Also included in the collection is a range of graphic tees featuring the original SilverTab™ logo, as well as a SilverTab™ Oversized Shirt for men and a striped SilverTab™ Loose Shirt for women.

#IShapeMyWorld : Levi’s® celebrates fearless Filipino women

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MANILA, March, 2017- On International Women’s Day, Levi’s®  #IShapeMyWorld campaign is celebrating the female form, in all its forms, and highlighting stories of extraordinary, fearless women who have shaped the world on their own terms. In a series of online videos, Levi’s® revealed that three extraordinary Filipino women are adding their voices to the #IShapeMyWorld campaign: superbike racer Love-Love Tioseco, nature artist Wiji Lacsamana, and brave mom Jasmine Mendiola.

Because #IShapeMyWorld features the Levi’s® 300 Shaping Series, women with different body types are celebrated together with women from different age groups, backgrounds, and professional fields.

Phenomenal women

The new advocates of the #IShapeMyWorld had their unique battles to win on the path to debunking traditional gender roles and succeeding in their own chosen careers. 

Love-Love became the only female superbike racer from the Philippines in 2000. After 18 years, she remains the only woman racing a 1000cc displacement motorcycle in the Philippines. For Love-Love, the best competitions have been those where she landed a spot on the top five against 15-20 other men. Though she sometimes encounters disparaging comments, she does not let them put her down and stop her from winning more races.

“I have accepted that you cannot please everybody. I love my passion. Criticisms, bashers, haters, none of you guys can put me down.” --- Love-Love said of her critics. 

Artist Wiji’s love for creating things that are readily available from nature gave birth to her homegrown brand Radioactive Mushrooms in the Forest. Wiji believes that it is important to create things that make a positive impact on the environment and future generations. That’s why Wiji only uses natural ingredients for her cosmetics and scents. Even her watercolor tattoos are made of vegan ink.

“Your own little way can help change the world because if you affect one person this way, you inspire them to live this way. Then hopefully they’ll inspire another person and just pay it forward,” Wiji said. 

Mompreneur Jasmine had to go through an emergency hysterectomy when, after giving birth to her third child, she started losing a lot of blood. The doctors had no choice but to remove her uterus, rendering her unable to bear a child again. Despite encountering complications such as acute kidney failure, Jasmine recovered and went on to become a work-from-home mom, a successful bridal makeup expert, and a style and image consultant.

For women who are going through tough times, Jasmine has this advice to share: 

“When you feel that life just gets too much for you for whatever reason, don’t doubt yourself, believe in your own strength and shape your mind according to how you want to live your life.”

Levi’s® is inviting you to be part of the #IShapeMyWorld conversation! 

Share with us what people said to define your limits and what you did to prove them wrong. Tag us on Facebook @Levis.philippines and use the hashtag #IShapeMyWorld to share your story of defeating obstacles and changing perceptions when others said you couldn’t. 

Levi’s® style tips: How to wear your 501® Skinny and 501® CT jeans

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The Levi’s® 501® Skinny and 501® CT takes inspiration from the iconic 501® Original, the Levi’s® jeans that started it all. Remastered for today’s taste, these jeans add style to any male and female wardrobe, in many possible ways. 

With these contemporary 501® takes come a recurring habit: staring at the closet for hours, racking brains on ideas for tops that would perfectly complement your brand-new Levi’s® 501® Skinny and 501® CT jeans?

Once again, the timeless Levi’s® brand makes living in Levi’s® a tad easier for you by sharing wardrobe ideas for these two jeans. 

For the ladies, the Levi’s 501 Skinny looks great with a crisp white top and a denim jacket. Own your style with this remastered 501. 

Levi’s® 501® skinny jeans for ladies

Levi’s® suggests a perfect skinny jean look for women:

501® Skinny. Faded for a timeless vintage style, the 501® Skinny, a remastered version of the ageless 501®, sits high and tight on the waist to hug your curves. The ‘new type of skinny’, these jeans look like the authentic 501® Original, with added lean and modern style. 

These jeans are best casually styled, for an effortlessly sexy vibe. 

 Called the new type of skinny, the 501 Skinny sits high and tight on the waist and accentuates your curves. 

To achieve this look, wear the 501® Skinny with a menswear-inspired striped shirt, leaving it half-tucked, with the collar open. Add a tailored jacket with the collar popped. 

Levi’s® 501 CT tapered jeans for the gents

Remastered for the modern taste, the 501 CT features a tapered leg
 down to the ankle, a classy style for the gents. 

Levi’s® shares a stylish look that men should go for when wearing tapered jeans:

501® CT. Customized to suit today’s taste, the 501® CT is a classic remastered with a tapered leg down to the ankle. 

Mix and match with the 501 CT—wear it with shades of blue, and don’t be afraid to add layers. With its flexible style, any look will be stylish. 

When wearing the 501® CT, switch things up with a dark, braided belt. For a mix of indigo shades, add a navy shirt. Go casual by buttoning only the top two buttons, and show off your crisp white sneakers by rolling your 501® CT’s hem.

Levi’s® makes everyday styling easier with these surefire stylish outfit ideas. Shop for these looks at http://levi.com.ph/501day.

Get 501® pesos off on Levi’s® iconic 501® jeans on May 20

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In celebration of the 144th birthday of Levi’s®, the world’s original jean, the timeless brand is offering a special gift on May 20: P501 off and a limited edition 501® patch for every purchase of its iconic 501® jean. This nationwide promo will include purchases from Zalora and Lazada.

Levi’s® 501® jean, named by TIME Magazine in 2000 as the “fashion item of the 20th century,” has redefined the fashion sense of men and women since it was first released. The classic 501®, however, continues to be fresh and relevant, even as it maintains its vintage look and vibe.

This year, Levi’s® welcomed the newest addition to its 501® family—the 501® Skinny, a skinny jean with that coveted vintage look. The brand earlier introduced the 501® Stretch, the first time the iconic denim was offered in stretch while maintaining its original properties.

As part of the 501® jean’s 144th anniversary, Levi’s® is likewise releasing a 2017 limited edition collection for its 501® Day celebration on May 20. This will include limited edition 501® jean and shorts. The collection will also feature hand-distressed denim, scribbled embroidery, and vintage customizations.

From artists to activists, and from actors to heads of state, the iconic Levi’s® 501® jean has been an important piece in the wardrobe of people who shaped history through the years.

Don’t miss the chance to get the most coveted Levi’s® 501® jeans with a P501 discount on May 20. 

For more information on the 501® Day celebration, head to Levi’s® stores or visit http://global.levi.com 

Ladies in Levi’s share empowering stories for Women’s Month

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Actress, host, model and humanitarian Antonette Taus values comfort above all else, but still believes in the importance of looking good, which is why Levi’s is the best jeans for her, as a brand that values both style and comfort.

In celebrating Women’s Month this year, Levi’s presents successful women to share stories, life hacks, their very own Levi’s experiences, and how the brand empowers them to perform their daily tasks and fulfill their long-term goals. 

Antonette Taus, who runs humanitarian organizations CORA cares and Hashtag Lunchbox PH, loves how Levi’s 710 Skinny that will help her juggle her work as an actress, and her charity work. 

These outstanding female achievers from different industries—host and chef China Cojuangco-Gonzales, model Lou Muñoz, celebrity chef and restaurateur Jackie Laudico, actress and humanitarian Antonette Taus, and sought-after makeup artist and breast cancer awareness advocate Pong Niu—relate how important fashion is to their lifestyles. 

For instance, Cojuangco-Gonzales who admits that her life changed when she embraced motherhood, says she values comfort and flexibility when it comes to clothing. 

She says, “To be honest, I’ve gained a lot of weight since I became a mother and worked as a chef—which doesn’t help at all. I like to wear something that keeps me comfortable and helps me move freely, without being too conscious about my size at the moment.”

Chef Jackie Laudico says Levi’s has always been innovative, helping every woman find the perfect pair of jeans, no matter what shape and size they are. 

Laudico, who spends most of her time in the kitchen, explains that the times have made fashion more relevant for people in her industry. 

As a celebrity chef, Jackie Laudico needs to be well-presented at all times, and Levi’s helps her in this endeavor. 

“At present, there’s what you call celebrity chefs, so people want to meet the personalities behind the food. This makes us more aware of the need to be well-dressed and well-presented all the time,” she adds. 

Taus, who runs humanitarian projects and organizations like Hashtag Lunchbox PH and CORA (Communities Organized for Resource Allocation) Cares, affirms that when it comes to fashion, comfort is the most important factor. “I do not want to be in pain for fashion, but I also believe in looking good, being presentable, and dressing appropriately.”

Taus discloses that jeans have played a huge role in her aim of looking and feeling good. “Since I straddle the entertainment and humanitarian fields, I literally run from one event to another. My life lately has been me living in jeans. But then, even when I was younger, I was always a jeans girl.” 

Ladies living in Levi’s 

On jeans, these ladies agree that Levi’s has always been their most trusted brand. 

“Levi’s gets me through my day, both in style and in comfort, which goes hand in hand for me,” Muñoz happily reveals. 

Niu, meanwhile, asserts that Levi’s jeans greatly helps her perform all her daily tasks. “’Yung work ko kasi, kailangan on-the-go ka. I have to run here and there while being comfortable. Being in Levi’s jeans, with its high-quality material, talagang pasok na pasok siya sa activities ko and sa lifestyle ko.” 

Laudico appreciates how Levi’s has always been an expert, “not just in fit but also in technological innovations, fabrics and finishes, and in making women feel good.”

The celebrity chef even shares her very own ‘live in Levi’s’ story, recalling that her first pair of Levi’s belonged to chef Lau—it was his high school jeans. “Of course, because it was a Levi’s 501, he had kept it all those years. One day, he gave it to me. I loved it so much. It was basically my boyfriend jeans way before there were actually boyfriend jeans. That was my favorite pair of jeans. It was so sturdy—it lasted for 15 years.” 

Go-to Levi’s pair 

The lovely ladies also have their favorite Levi’s jeans. 

 Chef China Cojuangco-Gonzales stays comfortable and confident with the Levi’s 311 Skinny, which hugs her legs, lifts her behind, and hides her tummy while giving her the flexibility she needs.  

As a chef, a mom and a wife, China Cojuangco-Gonzales needs a pair of jeans that gives her both style and comfort: the Levi’s 311 Skinny. 

For Cojuangco-Gonzales, it is the 311 Skinny of the shaping collection. “This pair makes me look thin, lengthens my legs, hides my tymmy, and lifts my butt. I can cook with it, and I can kneel, sit, and basically do any movement that I want still feeling comfortable and beautiful.” 

Lou Muñoz recommends the 711 Skinny jeans, which lengthens the legs, lifts the behind and hides the tummy, making every woman look and feel confident. 

Muñoz pitches for the Levi’s 711 Skinny. “It lies just above your hips,” she tells ladies. “Your muffin tops won’t show.” 

For Taus, the journey of finding the right pair of jeans has been difficult, but Levi’s led her to ‘the one’. 

“Everybody is born with a set of unique gifts and traits. If you combine your life experiences with those gifts, you basically find the recipe for your own destiny. It’s unique for every individual. Finding the best jeans for you is exactly like that. With me, it’s definitely the 710 Skinny, because it just fits in all the right places,” she says. 

On why Levi’s is her favorite brand, Niu said, “Because of Levi’s soft fabric, I can easily move. It elongates my short legs, accentuates my hips, and gives shape to my behind. It gives me so much comfort when I take care of my kids and do my work.” 

On empowering women 

When asked by Levi’s to share advice on how to succeed in life, these remarkable women are generous with their tips. 

Cojuangco-Gonzales claims that the secret is to do what you love while thinking of your future. “There are some people you will encounter in your life na sasabihin na you don’t have to be happy with what you do as long as you have money. This is something I fiercely oppose from the very beginning, kasi syempre, your passion has to be your number one, and then comes your income.”

She adds, “You can follow your dreams and also think of your future. You have to make sure that you will be able to sustain your lifestyle.” 

Lou Muñoz has been in the modeling industry for nine years now, even if she says she does not have the typical model body. She inspires women to embrace who they are and follow their dreams.

Muñoz, meanwhile, reminds ladies to be contented and be responsible. “For me, success is contentment. You have to be fine with what you have. To be confident in your own skin and be socially responsible—that’s very important.”

Taus stresses on the importance of believing in yourself, and fighting for what you believe in. “I insist that nobody should have a reason to think that they’re not strong enough or not man enough. If you believe in what you think is good and true in your heart, and you believe that you have a special set of gifts to fight for what you stand for, then that’s your path.”

Pong Niu, sought-after make-up artist and breast cancer advocate, also values comfort and flexibility in fashion, so she chooses the timeless Levi’s brand. 

Finally, Niu, who is also a breast cancer awareness advocate, advises women to trust in the Lord. “Pray and have a deep connection with the Lord. Remember Psalm 119:50: “My comfort in my suffering is this. Your promise preserves my life.” 

Pong Niu shares what she loves about Levi’s is its soft fabric, comfort and the way it elongates her legs, accentuates her hips and lifts her behind. 

“It sounds like a cliché, but it’s really the Lord we hang on to. We get our strength from the Lord.” 

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Be your own ‘iconic’: five ways to re-master your Levi’s

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We all have at least one old pair of Levi’s jeans that will always be our favorite. For this reason, the timeless brand suggests a clever way to reuse these well-loved pairs and make them even better: re-mastering. This technique inspires us to experiment with Levi’s jeans and personalize these to suit our individual styles. After all, the Levi’s brand has always been about authenticity and originality—and Levi’s pieces are perfect canvasses for self-expression. 

Here, Levi’s very own master tailors share tips and tricks on how to make your Levi’s as original as you are, so you can be your own ‘iconic’. 

• Taper your jeans. If you want a skinnier look for your Levi’s jeans or need to keep your cuffs out for a reason, you can taper its legs. 

Here’s how to do it: first, pin your leg taper and rip out the ankle hems. Trace a line along your pins, and sew this line—this will be the new inseam. Rip out the old inseam; iron your new inseam flat; and sew the ankle hems.

• Get the destructed look. Distressed jeans are all the rage right now—a trend almost as ageless as the Levi’s brand. If you’re thinking of giving your Levi’s jeans an update, distressing is one way to go. 

Try this: With a pen, mark the spot in your jeans where you’d like to distress. Line your denim with a cardboard and cut through the jeans using a dull knife. Do this repeatedly until you achieve the desired effect. Finally, use a razor for a more frayed look. 

• Make cut-offs. Tired of your old pair of Levi’s but have trouble letting it go? Shorten it!

First, choose your desired length. Next, mark this line before making the chop. Then, distress your piece and wash to wrap up the look. Ta-dah, you now have a pair of Levi’s cropped jeans or distressed denim shorts! 

• Add panels to your Levi’s. Give your old Levi’s a touch of rock-and-roll by adding black leather panels. Levi’s master tailors share how-to’s:

First, mark where you want to place your panels, then trace lines on these. Proceed with measuring and marking your black leather fabric, then cut panels to the right size. 

Next, rip out the outside seams within the marks you made. Pin and sew the panels in place. Finally, flip your Levi’s jeans inside out and sew the outside seam closed. 

• Patch it up. Have your favorite Levi’s jeans acquired holes from wear and tear? Patch up holes—and other tears and tatters—with these easy steps:

Get your desired fabric for patching up, and cut this to the right size—just slightly larger than the hole. Pin the fabric in place, and hand-stitch around the hole. Again, use a sharp razor for additional fraying. 

If you’re doubtful about your tailoring skills, Levi’s still got your back. From time to time, Levi’s sets up tailor shops in various Levi’s outlets and stores and brings master tailors who personalize Levi’s pieces for customers and celebrities. 

Watch for the next Levi’s Tailor Shop and have your Levi’s jeans customized, too. 

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. For more information about the Levi’s® brand, its products and stores, please visit levi.com. 

Look and feel great with Levi’s Lot 300 Shaping Jeans

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 Levi’s Lot 300 Shaping Jeans , the pair with greater range of motion and comfort.

Admit it, women will do almost anything to look good. And one of the biggest stunts they need to do is trying to fit into skinny jeans.

The dreadful experience begins with shopping for the perfect slim-fit pair. You hog the store’s fitting room trying to find one that looks and feels like second skin. Then, you must get used to the idea that skinny jeans are too snug to let you slip your phone or wallet ino its pockets.

Your woes do not end there. There’s the constant struggle with the muffin top and finding the perfect blouse to hide it. And you are later horrifed to realize that you can’t fit into your jeans after your favorite burger snack.

Finally, at the end of the day, you have to face one last battle—taking the tight thing off.

The Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance your silhouette.

Despite the ordeal, women continue to raid stores for slim-fit pants—and for a good reason: they look great in it.

Luckily, Levi’s has a solution to this recurrent dilemma: the Lot 300 Shaping Jeans, a pair that is designed to smoothen and enhance one’s silhouette, trim the tummy, lift the butt, and lengthen legs.

With an advanced tummy-slimming technology, the Lot 300 jeans holds you comfortably in all the right places.

The Lot 300 Shaping Jeans are high-stretch jeans that offer additional comfort and softness, while still providing that smoothing and shaping effect.

For Levi’s, looking great is about feeling great, too, which explains why the Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology. 

By listening to consumers and doing intensive research, Levi’s was able to develop innovative clothing pieces—with better fabric recovery and softer hand-feel—for a wider array of body types, from I-shaped to curvaceous.

To eliminate the problems that arise from choosing skinny jeans, Levi’s utilized an improved stretchability technology that divides the stretchability of its pants into three: low, medium and high. These three types of stretch indicate how much the fabric can expand with the body. The greater the amount of stretch, the greater the range of comfort and movement.

Lot 300 jeans—and the rest of Levi’s women’s collection—are built around advanced fabric stretch technology.

Low-stretch jeans have a more solid construction and gives the look of non-stretch but with added comfort.

Next, medium-stretch provides a greater range of motion and comfort.

Meanwhile, high-stretch jeans offer additional comfort and softness, while still providing that smoothing and shaping effect.

Most of the jeans in Levi’s women’s collection are made with medium-stretch fabric, and jeans constructed from low-stretch or high-stretch fabric will have such information called out on the packaging.

In your next hunt for the perfect skinny jeans, check out Levi’s Lot 300 Shaping Jeans and have the slim-fit and skinny jeans you have always wanted—the pair with greater range of motion and comfort.

ABOUT THE LEVI’S®BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans has become the most recognizable and imitated clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal styles. 

For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Yael Yuzon, Alex Medina headline Levi’s big sale

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Levi’s holds a two-day big sale at the Globe Tower to encourage office workers to be productive by wearing clothes that they are comfortable in.

Making a corporate sale event a fun affair, Levi’s brought in Spongecola vocalist Yael Yuzon and award-winning indie actor Alex Medina for a meet-and-greet during Levi’s two-day big sale at one of the biggest telecommunications offices in the country.

Award-winning actor Alex Medina hangs out at the Levi’s pop-up store at the Globe Tower, Bonifacio Global City in Taguig.

The two influencers shared their We Are Original stories with Levi’s and gave some fashion talk and advice to Globe employees.

The Levi’s Tailor Shop for the customization of your Levi’s apparel.

“These two understand how to excel in their chosen fields. Today, they shared their stories with Levi’s and gave fashion advices to Globe employees so we all just had fun overall,” said Kaths Laudit, Levi’s Marketing head.

During the sale, Levi’s Philippine is pushing its agenda to encourage office workers to be productive by wearing clothes that they are comfortable in.

Spongecola vocalist Yael Yuzon gave some fashion talk and advice to everyone who shopped at the pop-up shop.

Back in the day, dressing for success meant donning predictable and boring office attire that usually meant blazers-and-slacks ensembles for the ladies and dress-shirt-and-tie combos for the gentlemen.

So, this move from Levi’s is a support to millennials and how they are redefining fashion as they do with everything else in their environment—from trends and styles to their choices of fast-fashion brands.

Brandishing the tools of the digital age and touting innovation, the Gen Y—who work mostly in design studios, BPOs, booming start-ups, or any other technology-driven profession—insist on making fashion work for them and not the other way around.

“Comfort equals productivity,” Laudit affirmed. “This event showed that Levi’s likes to evolve with the times and keep up with innovations while promoting comfort as key. In the past, professionals wore their Levi’s and colorful kicks on their off hours, but they now don their Levi’s in the workplace.”

Indeed, the enthusiastic response to the recent event means office fashion is changing and Levi’s is on top of it.

Recently held at the Globe Tower, Bonifacio Global City in Taguig, Levi’s jump-started the event by offering up to 50 percent off on selected Levi’s apparels.

At the pop-up shop, the first 100 buyers were given different prizes such as De Orro tickets, Zouk Out, Trail Mix, tickets to Palace Pool Club’s 1st Year Anniversary with DJ Deorro, denim bags, and other Levi’s merchandise.

Inspired by the success of the event, Levi’s is set to visit more offices and roll out bigger surprises this year.

Levi’s brought in actor Alex Medina for a meet-and-greet during its big sale at the Globe Tower in Taguig

Alex Medina shares his Levi’s story with Globe employees

Levi’s Philippine is encouraging office workers to be productive by wearing clothes that they are comfortable in

Levi’s stores get a new look for an exciting new campaign

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 Levi’s Philippines’ outlet get a new look that boasts its rich heritage.

If you believe in the saying that what you see is what you get, then with Levi’s stores’ new look, you get the compelling story of a brand that has served generations yet remains young, relevant, and trendy.

You get a sense of the global brand’s rich heritage and how the displays tell its stories.

The stores’ new look is part of Levi’s global campaign dubbed “We Are Original,” which celebrates the brand’s rich heritage. 

Be intrigued at how these unfold at each outlet.

Up front, clever window dressing that feature light boxes make an impactful statement about Levi’s 501 Jean CT—the brand’s number 1 product. 

Levi’s stores across the country get a new look that features the brand’s rich heritage.

A table showcases the iconic 501 Jeans in all its available washes. The Trucker Jackets are displayed in one place and the Western Shirts in another.

“The point is to have different spots for all the items and how these elements come together,” Kaths Laudit, marketing head of Levi’s Philippines, explained.

Gender sensibilities figure in a big way in the styling stories. Women’s clothes are hang because they like to view the full garment and visualize wearing it while men like their jeans and tops folded.

“When men shop, they usually know what their sizes are. It’s easier for them to sort through folded clothes,” Laudit pointed out.

The stores’ new look is part of Levi’s global campaign dubbed “We Are Original,” which celebrates the brand’s rich heritage by connecting with millions of Levi’s lovers on social media.

Levi’s Philippines gets a new look that boasts its rich heritage.

On the other hand, “We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s. The Live in Levi’s Project is a digital platform that was launched in 2014 and continues to engage the large global community of Levi’s fans through their shared experiences.

To celebrate how the world “Lives in Levi’s,” fans generate original content to tell their own stories and share these through social media channels.

You can share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.

As part of the campaign, Levi’s Philippines offers an in-store promo, which allows shoppers to win instant prizes like tickets to exciting events and Levi’s merchandise.

For a minimum single purchase of any Levi’s Icons and Essentials item (501, 511, CT, Trucker and core tops) worth P3,500 in all original Levi’s store and selected department store nationwide, you get a stub from a box to determine your prize. 

Qualified shoppers can win prizes such as flash drives (USB), Levi’s e-plus card (1 pass), tumblers, and a ticket to Paradise International Music Festival (until April 8 only). 

The new stores feature the iconic 501 Jeans in all its available washes.

Levi’s Philippines is encouraging you to share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.

Levi’s stores across the country get a new look that features the brand’s rich heritage.

 Levi’s outlets feature the iconic 501 Jeans in all its available washes.

Levi’s Philippines’ outlets shows its new look that highlights its heritage through the years.

As part of the campaign, Levi’s offers an in-store promo, which allows shoppers to win instant prizes like tickets to exciting events and Levi’s merchandise.

The promo runs until May 1, 2016. 

The Live in Levi’s Project can be viewed and experienced at levis.com/LiveInLevis. You can also be updated with the latest happenings at @levis_ph on Instagram or Levi’s PH on Facebook. 

ABOUT THE LEVI’S BRAND

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

Levi’s Philippines gives out tickets to Kanye West-led music fest

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Levi’s encourages its fans to share their stories on social media using the hashtags #WeAreOriginal and #LiveInLevisPH

Hip hop royalty Kanye West is headlining this year’s International Music Festival and Levi’s Philippines is giving you a chance to see him.

Levi’s Philippines is celebrating the birthday of the iconic Levi’s 501 and it has gifts to its loyal fans for making the jeans well-loved through the years.

The biggest treat will be free tickets to the music fest that features the Award-winning hip hop artist, which will happen on April 9 at the Paradise Grounds in Aseana City, Paranaque.

Full mechanics of Levi’s new promo.

The in-store promo allows shoppers to win exciting instant prizes that include concert tickets and Levi’s merchandise. For every minimum single purchase worth P3,500 of any Icons and Essentials item (501, 511, CT, Trucker and core tops), you get to pick a stub from a box to determine your prize.

At Greater Manila Area and North Luzon outlets, Levi’s lovers have the chance to win flash drives (USB), Levi’s e-plus card (1 pass), tumblers, and tickets to Paradise International Music Festival.

Levi’s fans in Visayas and Mindanao get the chance to win flash drives (USB), tumblers, and tickets to Zouk Out for Laboracay.

The more purchases you make, the more chances you have of winning. The promo is ongoing until May 1, 2016.

This treat is part of the new global campaign dubbed as “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

In recognition of the priceless heritage of the brand, Levi’s has tapped celebrities and global influencers who will inspire all Levi’s lovers out there to share their stories with the brand on social media.

French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou are sharing their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.

Levi’s launches “We Are Original” campaign that aims to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s—a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences.

To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

Whether you’re an influencer, rock star, student, artist, mother, brother, friend or neighbor, you can share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.

“We are proud to be part of this campaign that celebrates the millions of people who wear Levi’s 501 Jeans,” Kaths Laudit, Levi’s Philippines marketing head, says.

This is affirmed by Jennifer Sey, Chief Marketing Officer at Levi’s. “The people who wear Levi’s have always been the inspiration for our brand. This innovation is a way for us to invite participation from all over the world by allowing users to shop for iconic Levi’s products.”

For more details, follow Levi’s Philippines on Instagram at @levis_ph or on Facebook at Levi’s PH.