Midea champions innovation and industry excellence, earned multiple Quill awards

Tweet

Concepcion Midea Inc. Philippines, together with members of partner communications agency COMCO Southeast Asia, received the recognition at the 22nd Philippine Quill Awards.

The continued pursuit of innovation and deep collaboration with its nationwide network of stakeholders remain at the heart of Midea’s mission to deliver happiness to every Filipino household through meaningful home appliance solutions.

This commitment was recently recognized at the recent 22nd Philippine Quill Awards, where Midea received three awards for its milestone dealer and installer technician engagement initiatives, namely “Together Future Ready: 2025 AC Specialist Convention” and “Midea Club.”

The leading home appliance brand earned two accolades for its premier dealer engagement initiative, “Together Future Ready: 2025 AC Specialist Convention,” recognized under the Customer Relations and Special and Experiential Events category.

Held on the island of Boracay, the four-day immersive convention gathered 160 key air-conditioning dealers, influencers, and industry opinion leaders from across Luzon, the Visayas, and Mindanao. The convention highlighted Midea’s market leadership by launching new inverter air conditioning lines, alongside market insights, fellowship nights, and social activities.

Further strengthening its commitment to service excellence, Midea earned an award for “Midea Club: Reinventing Installer and Technician Engagement” under the Internal Communication category.

The program empowers HVAC installers and technicians nationwide through product training, financial rewards, cashback, and skills-building competitions. The initiative was highlighted by the Midea Club Flash Installation ASEAN Tournament 2025, where a Filipino technician dominated the regional grand finals in China as the overall champion.

“We sincerely thank IABC Philippines for honoring our commitment to our partner dealers, installers, and technicians. They have been the backbone of our business, and these recognitions inspire us to continue elevating industry standards, empowering our partners, and ensuring our technological advancements bring lasting value to the industry and Filipino households,” said Anna Marie Alejandro, General Manager of Concepcion Midea Inc. Philippines.

Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards represent the country's highest global standard for strategic and impactful business communication programs. For more information about Midea and its upcoming stories, visit www.midea.com/ph, follow @midea_philippines on Instagram and TikTok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook

Toshiba elevates “Details Matter” into an award-winning initiative

Tweet

Toshiba Lifestyle Philippines, a global leader in home appliance innovation, earns two Awards of Excellence at the Philippine Quill Awards 2026 for its “Embodying the Takumi Spirit: Toshiba Lifestyle’s ‘Details Matter’ Campaign” recognized under the Marketing, Advertising and Brand Communication and Awards of Excellence for the Special and Experiential Events categories.

Toshiba Lifestyle Philippines representatives celebrate two Awards of Excellence at the Philippine Quill Awards 2026, recognizing the brand’s campaigns across marketing and experiential events, together with its PR and Influencer Marketing agency COMCO Mundo League of Enterprises.

The winning “Embodying the Takumi Spirit: Toshiba Lifestyle’s ‘Details Matter’ Campaign” was created to reintroduce Toshiba Lifestyle in the Philippines and strengthen its position as a partner for quiet luxury and intentional living. Rooted in the Japanese philosophy of Takumi, where precision, dedication, and attention to detail shape the way products and experiences are created, the campaign connected product innovation with a broader cultural and lifestyle narrative. It introduced new product lineups, including Morandi Gray, Nature Pure, and Japandi Suite, bringing together sleek design, thoughtful functionality, and Japanese craftsmanship to create home solutions that go beyond conventional expectations.

“These recognitions are a proud moment for everyone who brought ‘Details Matter’ to life. We wanted to show that craftsmanship is not only about creating beautiful products, but also about the care, passion, and purpose behind every detail. Throughout the campaign, we were able to share that belief with Filipino consumers and, together with our Takumi Masters and partners, celebrate what it means to create a home that feels truly personal,” said Anna Marie Alejandro, General Manager of Toshiba Lifestyle Philippines.

At the heart of the campaign were the Takumi Masters, each chosen for their expertise across premium fields such as fine dining, design, fashion, music, and contemporary living. Personalities such as Two Michelin Star Chef Josh Boutwood, world-renowned Fashion Designer Francis Libiran, award-winning Musical Director Gerard Salonga, Author and Journalist Stephanie Zubiri, globally recognized Cuisine Chef and Restaurateur JP Anglo, Acclaimed Designer Amina Aranaz-Alunan, and Creative Entrepreneur Stephanie Kienle Gonzalez were among the respected leaders who shared their personal stories and perspectives on craftsmanship, showing how precision, dedication, and attention to detail shape their work.

The campaign also partnered with niche influencers to translate the “Details Matter” philosophy into experiential and digital experiences. Key influencers included Michelin Star Chef Aaron Isip, Creative Director Vince Uy, Moss Design Founder Cyndi Fernandez, Personal Mastery Coach Bianca Bradner, BLK Cosmetics CEO Jacqe Gutierrez, SoFa Design Institute Co-Founder Loralee Soong, VMAN Southeast Asia Fashion Editor Rex Atienza, and Lifestyle Journalist Marie Lozano.

The campaign's recognition at the Philippine Quill Awards follows its earlier win at the Marketing-Interactive PR Awards 2026 in Singapore, where it received a Silver Award in the Best PR Campaign: Electronics & Tech category. It was also named a finalist for Best Use of Micro/Niche Influencers, adding to the campaign’s recognition for its approach to storytelling, partnerships, and audience engagement.

Toshiba Lifestyle Philippines’ latest recognition reflects a broader shift in how the brand communicates its value: moving beyond the functional benefits of home appliances to build an emotional and lifestyle-led narrative around craftsmanship.

By connecting its products with Filipino voices, design, culinary arts, fashion, music, and experiential storytelling, “Details Matter” turns the Takumi philosophy into a platform that gives consumers a closer look at the care and intention behind the brand and the role those details can play in creating a home that feels truly personal.

For more information about Toshiba's Details Matter campaign and upcoming stories, visit https://www.toshiba-lifestyle.com/ph, follow @toshiba_lifestyle_philippines on Instagram and @toshibalifestyleph on TikTok, subscribe to Toshiba Lifestyle Philippines on YouTube, and like @ToshibaLifestylePhilippines on Facebook.