The Safeguard Active 5i50 Triathlon was officially launched last Monday in a press conference at the Hotel Dusit Thani, Makati City by Sunrise Event Inc. CEO and President Wilfred Uytengsu.
Safeguard will gather local and international pros as well as age-groupers for the first ever Safeguard Active 5i50 Triathlon this October 16.
Athletes know the importance of maintaining a proper
regimen to enhance performance. They rely on state-of-the-art gear
that delivers speed, proper nutrition that guarantees endurance, and
a training program that increases their strength. But when it comes
to hygiene, one important aspect is often overlooked: the skin, which
is actually our first line of defense when it comes to germs.
There’s
no body part quite as tortured as the human skin. Every day, it has
to endure all the visible and microscopic dirt and grime from all the
different elements around us. But it’s the triathletes who put
their skins through the most abuse: as they splash, pedal, and
stride, they expose their skins to a harsh mix of sun, chlorine or
salt water, and dirt. These, along with excessive sweat and friction
from gear, can take its toll on the skin – and it can lead to skin
diseases and illness.
Safeguard Active 5i50 Triathlon –
a world-class and intimate race that will surely put those skins to
the test. The course takes place in Subic, which promises a
challenging yet controlled environment for both experts and
beginners. The event will be composed of a 1.5KM swim at Kamana
Resort [Swim Venue], a 40KM bike course along the rolling hills of
Subic [Bike Venue], and will culminate with a 10KM run at a new route
along the shady forest [Run Venue]. The entire course is set against
the backdrop of Subic Bay’s breathtaking scenery, which promises a
unique race for participants and an exclusive enjoyable experience
for their families who will come to support.
In
partnership with Sunrise Events, Inc., the agency behind the highly
successful Ironman 70.3 and Iron Kids, this leg is part of the 5150
triathlon series, the world’s largest international Olympic race
series in the world. It is also the first non-drafting international
race series of its kind, offering a competitive platform for
professional and age group athletes.
Safeguard
keeps up with those who love the game by leveling up to their
demands. The brand has been keeping family skin healthy for more than
75 years, using a mix of unbeatable germ protection and fresh,
cleansing elements to care for Filipino skin. It has been every
household’s partner for preventing disease and pursuing an active,
worry-free life. For the 5150 race, Safeguard aims to showcase its
new line Safeguard Active, a product specifically targeted for
athletes’ extreme needs.
Safeguard
Active boasts of a higher level of anti-bacterial ingredient, which
inhibits the growth and re-growth of odor-causing germs for hours. It
comes in both soap and body wash form, and its fresh scent can last
all day and withstand both sweat and water. It’s the perfect
protection booster for the body’s first line of defense.
For
battle-tested athletes who aim to beat their personal records, the
Safeguard Active 5150 Triathlon is a perfect chance to bring the 2013
race season to an iconic finish. Meanwhile, neophyte racers will be
thrilled to participate in their first Olympic-level distance
triathlon event.
It’s
a day that promises exhilarating challenges for the
adrenaline-hungry, coupled with unbeatable Safeguard protection to
ensure a fresh, unhampered finish. No matter what kind of athlete you
are, it’s time to get your skin in the game.
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