In a country often impacted by natural disasters, resilience has become a way of life. These days, however, having a resilient mindset is not enough as having the right mitigation and adaptation tools can spell a difference in one’s ability to bounce back from adversity.
Health protection ensures access to essential medical treatments without financial stress, which is crucial after natural disasters when health risks, like infectious diseases, often arise.
Financial security provides the necessary support to manage unexpected expenses, allowing families to focus on recovery.
“Building resilience involves more than having a resilient mindset; it’s about being prepared and equipped with sufficient instruments to overcome life’s difficulties, including health and financial challenges. Having a proactive mindset can help families cope better with setbacks,” shares Maricel Maricel Estavillo, Pru Life UK’s Vice President for Government Relations & Sustainability.
In support of this advocacy to adopt a proactive approach, Pru Life UK has been growing its pool of affordable and accessible life insurance products designed to reduce financial burden and enhance health protection during times of crisis and more so during natural disasters or disease outbreaks:
● PRUDengue MedCare and PRUDengue MedCare Pro provide financial assistance upon dengue diagnosis.
● PRUMedCare – Select Infectious Diseases offers broader coverage, including protection against a range of infectious diseases namely Dengue, Typhoid, Measles, and Malaria.
● PRUWellness and PRUShield both provide hospitalisation coverage. PRUWellness covers dread diseases, surgical expenses, and death of the life insured. On the other hand, PRUShield covers injuries, illnesses, and death.
● PRUPersonal Accident, a yearly renewable insurance, provides financial support in the event of injury or death due to unforeseen events.
“Shaping a fully prepared society that embraces a new approach to resilience requires collective effort. Pru Life UK contributes through simple and accessible insurance solutions to provide financial protection for many Filipino families,” shared Garen Dee, Pru Life UK’s Chief Product Officer.
Championing community-based financial education
Beyond making affordable health and life insurance products available, Pru Life UK educates communities on the importance of financial preparedness and security.
In 2023, Pru Life UK and Prudence Foundation partnered with the Asia Society for Social Improvement and Sustainable Transformation for Project Padayon Bantayan Island, Cebu. The project aimed to help uplift lives through training and development programmes focused on health, employment, and disaster preparedness.
Pru Life UK employees and agent volunteers helped conduct community education sessions on financial management, empowerment of micro, small, and medium enterprises, employment, family health and nutrition, women's health, disaster risk preparedness and management, and climate change resilience.
Community-based climate and financial education sessions were also conducted in Lian, Batangas for women farmers during the Wais sa Pera si Juana financial literacy session; Taytay, Palawan for mothers; and Mandaluyong city for the beneficiaries of its Solo Parent programme.
"These learning sessions are part of our commitment to being the most trusted partner and protector of Filipino families. We especially want to help families from disadvantaged backgrounds better manage their finances to build long-term resilience,” Estavillo further shares.
As communities across the Philippines continue to face and recover from various challenges, resilience is not just about having the mindset to endure hardships but also about being able to recover fast and move forward. This strength is built through preparation, education, health protection, and financial security that can empower Filipinos to better navigate adversity and emerge stronger.
For more
information about Pru Life UK, visit https://www.prulifeuk.com.ph/en/.
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